# Hotel Revenue Insights > Hotel Revenue Management Blog, Hotel Pricing, Hotel Marketing, Hotel Distribution, Hotel Revenue Management, Hotel Revenue Strategy, Hotel Tech Solutions. Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages ### Services URL: https://www.hotelrevenueinsights.com/services/ Last updated: 2023-05-24T02:30:49.000Z ## Collaboration The mission of Hotel Revenue Insights is to help hotels maximize hotel profitability and asset value by sharing insights, tips, recommendations, and expert opinions. If you provide hospitality service or technology that improves hotel operations, marketing, and revenue management, I am happy to share the details with my worldwide audience - [Hotel Revenue Insights](https://www.hotelrevenueinsights.com/) website visitors and subscribers, [Linked In](https://www.linkedin.com/in/kapichinalex/?ref=hotelrevenueinsights.com), [Facebook](https://www.facebook.com/HotelRevenueInsights/), [Instagram](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com), [Twitter](https://twitter.com/hotelrevblog?ref=hotelrevenueinsights.com), [Telegram](https://t.me/hotelrevenueinsights?ref=hotelrevenueinsights.com). **Collaboration types:** 1. **Detailed review**. I will write an objective review of your service or technology. I will invest time learning about your service or technology (read, watch a presentation, one-one sessions, etc.) and write a review highlighting the main benefits. The examples of review articles - [IVI by Infinito](https://www.hotelrevenueinsights.com/ivi/), [NOR1](https://www.hotelrevenueinsights.com/nor1/), [PrivateDeal](https://www.hotelrevenueinsights.com/privatedeal/), [The Hotels Network](https://www.hotelrevenueinsights.com/thehotelsnetwork/), [Forward STAR](https://www.hotelrevenueinsights.com/forward-star/). 2. ***Guest post.*** Share information about your hospitality service or technology and (or) an industry-related opinion article on Hotel Revenue Insights. Example - [BenchDirect](https://www.hotelrevenueinsights.com/benchdirect/). 3. ***Opinion article for your blog.*** I will write an exclusive article for your blog discussing the requested topic. The examples - [Hospitality Net](https://www.hospitalitynet.org/opinion/4102947.html?ref=hotelrevenueinsights.com), [Catala Consulting](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com). 4. ***Banner Ad.*** Promote your hospitality service or technology on Hotel Revenue Insights. Banners can be placed on the main page or any specific page of the website. --- Full Name Email Address Message --- ### Disclaimer URL: https://www.hotelrevenueinsights.com/disclaimer/ Last updated: 2023-10-17T05:35:12.000Z _No content available._ ## Posts ### Weekly Insights. September 12, 2026 URL: https://www.hotelrevenueinsights.com/september-12-2026/ Last updated: 2026-09-13T02:58:26.000Z ## [One Internet. Two distribution ecosystems](https://www.mirai.com/blog/one-internet-two-distribution-ecosystems/?ref=hotelrevenueinsights.com) The article argues that hotel distribution is splitting into two ecosystems: the traditional web, where travelers search, compare, and book themselves, and an emerging AI agent ecosystem, where assistants increasingly discover hotels, answer questions, compare options, and eventually complete transactions. It explains how this changes search, SEO, attribution, and booking, then outlines four things hotels will need to compete in the AI world: verified identity, trusted authority, structured operational knowledge, and executable capabilities such as checking rates, modifying reservations, and processing payments, with the main message that hotels will need technology partners capable of supporting both ecosystems. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-6.53.15---PM.png)](https://www.mirai.com/blog/one-internet-two-distribution-ecosystems/?ref=hotelrevenueinsights.com) --- ## [Hotel subscriptions: Exploring membership models](https://insights.ehl.edu/hotel-subscriptions?ref=hotelrevenueinsights.com) EHL examines access-based, credit-based and unlimited-stay hotel subscriptions and how their economics differ from traditional loyalty programs. Subscriptions can create predictable recurring revenue and help monetize unused inventory, but examples from Inspirato, Accor, Zoku and citizenM illustrate the revenue-management problem: member usage during high-demand periods can displace substantially more profitable business. The article provides a useful framework for deciding when recurring revenue actually improves profitability rather than simply creating committed demand. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.02.27---PM.png)](https://insights.ehl.edu/hotel-subscriptions?ref=hotelrevenueinsights.com) --- ## [Your hotel has more data than ever. So why are managers still chasing answers?](https://www.hospitalitynet.org/opinion/4134308/your-hotel-has-more-data-than-ever-so-why-are-managers-still-chasing-answers?ref=hotelrevenueinsights.com) Rather than arguing that hotels need more data, the article focuses on the management effort required to connect existing forecasts, schedules, workload and actual labor performance. Its Forecast → Plan → Schedule → Work → Actuals framework provides a practical way to diagnose where a labor variance actually began, instead of treating the final variance as the problem. It also makes the useful point that identical occupancy levels can create very different operating workloads depending on departures, stayovers, groups and arrival patterns. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.05.54---PM.png)](https://www.hospitalitynet.org/opinion/4134308/your-hotel-has-more-data-than-ever-so-why-are-managers-still-chasing-answers?ref=hotelrevenueinsights.com) --- ## [10 proven ways to increase direct bookings in 2026](https://toplinerm.com/10-proven-ways-to-increase-direct-bookings-in-2026/?ref=hotelrevenueinsights.com) The article is a practical checklist for growing hotel direct bookings in 2026, covering rate parity, Google Free Booking Links, booking engine conversion, direct booking perks, closed user group rates, SEO, metasearch, email marketing, AI and SMS tools, and channel mix tracking, while also explaining the profit logic behind shifting business away from OTAs and emphasizing that direct booking growth works best as an ongoing commercial discipline rather than a one time campaign. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.14.42---PM.png)](https://toplinerm.com/10-proven-ways-to-increase-direct-bookings-in-2026/?ref=hotelrevenueinsights.com) --- ## [10 tried and true hotel Revenue Management strategies](https://www.mylighthouse.com/resources/blog/revenue-management-strategies-in-hotel-industry?ref=hotelrevenueinsights.com) The article is a broad guide to ten hotel revenue management strategies, covering dynamic pricing with live market data, ancillary revenue, flexible group and event business, forecasting and benchmarking, direct booking incentives, segmentation, distribution, online visibility, KPI tracking, and AI powered revenue tools, with the overall focus on how hotels can connect pricing, demand, channels, guest behavior, and technology into a more flexible commercial strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.17.51---PM.png)](https://www.mylighthouse.com/resources/blog/revenue-management-strategies-in-hotel-industry?ref=hotelrevenueinsights.com) --- ## [Spend, Savings and Control: Where AI Is Really Landing for Hotel Owners](https://www.hospitalitynet.org/panel/hotel-ownership-and-asset-management/spend-savings-and-control-where-ai-is-really-landing-for-hotel-owners?ref=hotelrevenueinsights.com) World Panel experts discuss where AI is producing measurable benefits today across operations, distribution and ownership decision-making. The discussion is notably pragmatic: participants see near-term value in consolidating information, identifying risks, testing capital decisions and reducing administrative work, while questioning whether brand-level efficiency gains are actually reaching owners. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.27.39---PM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-hotelinvestment-assetmanagement-activity-7503074814405017600-dM0-?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [Where cost pressure is actually building across the Americas](https://www.hotstats.com/blog/hotel-budget-season-2027-cost-pressure-in-the-americas-hotstats?ref=hotelrevenueinsights.com) HotStats finds that aggregate U.S. profitability remains healthy. GOPPAR was up 7.8% year to date through July, but the headline masks important cost pressures. F&B expenses and payroll are growing faster than revenue, luxury hotels carry particularly heavy payroll exposure, and markets such as Mexico and South America tell very different stories from the U.S. average. The practical message for 2027 budgeting is to model costs by property, market and department rather than applying portfolio-wide assumptions, while removing the World Cup lift from the forward baseline. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-12-at-7.34.21---PM.png)](https://www.hotstats.com/blog/hotel-budget-season-2027-cost-pressure-in-the-americas-hotstats?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) **Merch for RevPAR gurus**. ![Wanted for Overbooking tee](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/wanted-overbooking-tee-1.jpg) ![RevPAR Guru sticker](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/revpar-guru-sticker-1.jpg) [Shop Merch](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) ### Weekly Insights. September 5, 2026 URL: https://www.hotelrevenueinsights.com/september-5-2026/ Last updated: 2026-09-05T07:02:14.000Z ## [Airbnb is making us rethink what a 'direct booking' really means](https://www.phocuswire.com/opinion/opinion-airbnb-making-us-rethink-direct-booking-means?ref=hotelrevenueinsights.com) Airbnb's test of lower-fee links that hosts distribute through their own marketing channels raises a useful question about how hotels define direct business. The article separates demand generation from transaction fulfillment: a hotel or host may create the customer relationship while a platform still provides the checkout, trust and payment infrastructure. That distinction has implications for how hotels evaluate channel costs and the real economics of direct versus intermediary bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-12.58.25---PM.png)](https://www.phocuswire.com/opinion/opinion-airbnb-making-us-rethink-direct-booking-means?ref=hotelrevenueinsights.com) --- ## [7 questions to ask before signing off your 2027 hotel budget](https://www.mylighthouse.com/resources/blog/strategic-hotel-budgeting-questions?ref=hotelrevenueinsights.com) The article is a practical checklist for pressure-testing a hotel’s 2027 budget before sign-off, built around seven questions covering source-market assumptions, total revenue beyond rooms, changing booking windows and ADR expectations, corporate negotiated account value, whether the comp set is still relevant, how AI-driven hotel discovery should factor into spending, and whether new technology will actually improve workflows, with the overall focus on making budgets more adaptive to changing demand rather than simply extending last year’s assumptions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-1.01.44---PM.png)](https://www.mylighthouse.com/resources/blog/strategic-hotel-budgeting-questions?ref=hotelrevenueinsights.com) --- ## [Is SEO the most overrated discipline in hospitality?](https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/is-seo-the-most-overrated-discipline-in-hospitality?ref=hotelrevenueinsights.com) This World Panel questions whether hotels still allocate too much money and attention to traditional SEO when discovery increasingly happens through OTAs, Google Maps, social platforms, editorial content and AI assistants. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-5.40.01---PM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-digitalmarketing-hotelmarketing-activity-7500538196162744320-XGc6?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [Independent hotel marketing: A guide to growing direct bookings with durable channels](https://www.sojern.com/blog/independent-hotel-marketing?ref=hotelrevenueinsights.com) This guide looks specifically at how independent hotels can build direct demand without the loyalty programs, reservation ecosystems and shared marketing budgets available to branded properties. It connects first-party data, CRM, search, social proof, personalization and pricing rather than treating each as a standalone tactic, with the larger objective of moving business away from channels carrying 15–25% commissions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-5.45.20---PM.png)](https://www.sojern.com/blog/independent-hotel-marketing?ref=hotelrevenueinsights.com) --- ## [ChatGPT Ads and hotels: What the global rollout actually means](https://thehotelblueprint.com/hotel-market-intel/distribution/chatgpt-ads-for-hotels/?ref=hotelrevenueinsights.com) The article examines what ChatGPT’s expanding advertising platform could mean for hotel distribution and acquisition strategy. It highlights the possibility that OTAs and competitors may buy sponsored placements alongside organic hotel recommendations, while noting that AI-driven booking volumes are still too limited to justify major budget shifts. The practical takeaway is to start testing the channel early, but measure conversion and acquisition cost carefully before scaling spend. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-5.52.22---PM.png)](https://thehotelblueprint.com/hotel-market-intel/distribution/chatgpt-ads-for-hotels/?ref=hotelrevenueinsights.com) --- ## [Why 2026's Hotel Data Conference proved that hoteliers need to start looking beyond the hotel room success](https://www.alliants.com/news/why-2026s-hotel-data-conference-proved-that-hoteliers-need-to-start-looking-beyond-the-hotel-room-success?ref=hotelrevenueinsights.com) A detailed recap of the Hotel Data Conference argues that room revenue alone is becoming a weaker measure of hotel success. It examines the widening performance gap between luxury and budget hotels, shrinking profit margins despite RevPAR growth, shorter booking windows, event-driven demand and the growing importance of ancillary revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-6.05.02---PM.png)](https://www.alliants.com/news/why-2026s-hotel-data-conference-proved-that-hoteliers-need-to-start-looking-beyond-the-hotel-room-success?ref=hotelrevenueinsights.com) --- ## [Google just started booking hotels inside AI. Independent hotels were not on the list](https://www.hotel-online.com/news/google-just-started-booking-hotels-inside-ai-independent-hotels-were-not-on-the-list?ref=hotelrevenueinsights.com) Google’s AI Mode can now take travelers from hotel discovery and comparison through room selection and payment without leaving the conversation. The article focuses on the strategic problem for independent hotels: major chains and OTAs are launch partners, while many independents remain visible in AI results but are not yet directly bookable. It argues that hotels now need to think separately about AI visibility and AI bookability, while keeping rates, content and direct-booking infrastructure consistent across channels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/Screenshot-2026-09-04-at-6.15.33---PM.png)](https://www.hotel-online.com/news/google-just-started-booking-hotels-inside-ai-independent-hotels-were-not-on-the-list?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) **Merch for RevPAR gurus** Gear for people who live RevPAR. ![Wanted for Overbooking tee](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/wanted-overbooking-tee-1.jpg) ![RevPAR Guru sticker](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/revpar-guru-sticker-1.jpg) ![Crystal Ball tee](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/09/crystal-ball-tee-1.jpg) [Shop Merch](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 29, 2026 URL: https://www.hotelrevenueinsights.com/august-29-2026/ Last updated: 2026-08-29T07:06:59.000Z ## [The Illusion of control in commercial leadership](https://www.hospitalitynet.org/opinion/4133483/the-illusion-of-control-in-commercial-leadership?ref=hotelrevenueinsights.com) Hotels often make commercial decisions according to whichever KPI is most visible to sales, revenue management, or operations rather than the total value created for the property. The article proposes evaluating decisions through an explicit hierarchy that considers revenue impact, displacement cost, and operational value when metrics conflict. It is a strong framework for moving commercial discussions away from departmental optimization toward hotel-level profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-4.57.57---PM.png)](https://www.hospitalitynet.org/opinion/4133483/the-illusion-of-control-in-commercial-leadership?ref=hotelrevenueinsights.com) --- ## [Not all events created equal in terms of hotel demand, guest spend](https://www.costar.com/article/1600979562/not-all-events-created-equal-in-terms-of-hotel-demand-guest-spend?ref=hotelrevenueinsights.com) The article argues that event attendance alone is a poor indicator of hotel opportunity. It divides event travelers into different behavioral groups and looks at how far they travel, how early they book, length of stay, willingness to pay, and who funds the trip. The framework can help revenue teams distinguish between events with genuine pricing power and those that generate substantial attendance but relatively limited hotel demand or spend. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.00.48---PM.png)](https://www.costar.com/article/1600979562/not-all-events-created-equal-in-terms-of-hotel-demand-guest-spend?ref=hotelrevenueinsights.com) --- ## [Building a hotel Food & Beverage budget that performs](https://insights.ehotelier.com/insights/2026/08/27/building-a-hotel-food-beverage-budget-that-performs/?ref=hotelrevenueinsights.com) A practical eight-step framework for building 2027 hotel F&B budgets around performance rather than simply applying percentage increases to prior-year results. It covers outlet and banquet revenue opportunities, labor deployment, food and beverage costs, pricing, capital investment, guest experience, and contingency planning. The central point is that an F&B budget should connect operating decisions with revenue growth and margin protection rather than function only as an expense-control exercise. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.03.10---PM.png)](https://insights.ehotelier.com/insights/2026/08/27/building-a-hotel-food-beverage-budget-that-performs/?ref=hotelrevenueinsights.com) --- ## [Group Business vs Transient: What drives more profit?](https://toplinerm.com/group-business-vs-transient-what-drives-more-profit/?ref=hotelrevenueinsights.com) The article compares group and transient business from a profitability perspective rather than just ADR or total revenue, explaining how displacement analysis should be used to decide whether a group is worth accepting, what hidden costs sit behind both group and transient demand, why group business works best as a base on softer nights but can destroy value on compressed dates, and why there is no universal “ideal mix” — the right answer depends on the specific date, demand strength, acquisition costs, wash risk, and what business would be displaced. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.14.46---PM.png)](https://toplinerm.com/group-business-vs-transient-what-drives-more-profit/?ref=hotelrevenueinsights.com) --- ## [Hotel star rating system: How ratings are determined and what they mean](https://www.mylighthouse.com/resources/blog/hotel-star-rating-system?ref=hotelrevenueinsights.com) The article is a straightforward guide to hotel star ratings, explaining who assigns them, why standards differ by country, what travelers can generally expect from one through five-star properties, and how official classifications differ from guest review scores, before covering why star level affects pricing, staffing, positioning, and guest expectations and offering basic advice for hotels that want to improve both formal ratings and online reviews. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.21.43---PM.png)](https://www.mylighthouse.com/resources/blog/hotel-star-rating-system?ref=hotelrevenueinsights.com) --- ## [Hotel email marketing: The complete guide for hoteliers](https://www.sojern.com/blog/hotel-email-marketing?ref=hotelrevenueinsights.com) The article is a practical guide to hotel email marketing, covering how to use automated messages across the full guest journey from booking confirmation and pre-arrival upsells to in-stay communication, post-stay reviews, and win-back campaigns, then explaining how segmentation, personalization, list building, and OTA guest recovery can turn email into a stronger direct-booking and repeat-business channel, with the bigger argument that owning the guest relationship becomes even more valuable as AI and OTAs increasingly sit between hotels and travelers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.25.14---PM.png)](https://www.sojern.com/blog/hotel-email-marketing?ref=hotelrevenueinsights.com) --- ## [OTAs already speak the language of AI discovery, and most hotel marketers don't](https://www.cendyn.com/blog/otas-already-speak-the-language-of-ai-discovery-and-most-hotel-marketers-dont/?ref=hotelrevenueinsights.com) The article is essentially a glossary and strategy primer for AI-driven hotel discovery, explaining terms like GEO, AEO, Share of Model, drift, MCP, structured data, and agent directives, then tying each one back to a commercial question: whether your hotel shows up in ChatGPT, Gemini, Claude, or Perplexity, whether the information is accurate, and whether the hotel or an OTA gets cited, with the broader warning that OTAs are already building fluency and infrastructure around these concepts while many hotel marketing teams are still treating AI search as something too abstract to measure. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-28-at-5.31.06---PM.png)](https://www.cendyn.com/blog/otas-already-speak-the-language-of-ai-discovery-and-most-hotel-marketers-dont/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 15, 2026 URL: https://www.hotelrevenueinsights.com/august-15-2026/ Last updated: 2026-08-15T17:26:28.000Z ## [The 51% you can automate. The 30% only you can win.](https://www.demandcalendar.com/blog/the-51-you-can-automate.-the-30-only-you-can-win?ref=hotelrevenueinsights.com) Using research on how revenue managers actually spend their time, the article separates work that can be automated from work where commercial judgment creates value. Its strongest point is that eliminating reporting and data consolidation only helps if the recovered time is deliberately redirected toward booking-pace analysis, group displacement, price sensitivity and forecast variance. It also provides three simple actions revenue teams can implement immediately. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.12.34---AM.png)](https://www.demandcalendar.com/blog/the-51-you-can-automate.-the-30-only-you-can-win?ref=hotelrevenueinsights.com) --- ## [Stop building your business plan like a pile of LEGO blocks](https://www.costar.com/article/2092319298/stop-building-your-business-plan-like-a-pile-of-lego-blocks?ref=hotelrevenueinsights.com) The article lays out a ten-step approach to building a stronger 2027 hotel business plan, starting with unconstrained demand and competitive intelligence rather than simply extending last year's numbers. It connects revenue management, marketing, retention and market data into one planning process and argues that the budget should follow the market opportunity rather than historical assumptions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.14.44---AM.png)](https://www.costar.com/article/2092319298/stop-building-your-business-plan-like-a-pile-of-lego-blocks?ref=hotelrevenueinsights.com) --- ## [USALI at 100: How a century-old standard keeps evolving with hospitality](https://www.hospitalitynet.org/opinion/4133957/usali-at-100-how-a-century-old-standard-keeps-evolving-with-hospitality?ref=hotelrevenueinsights.com) The article looks at the commercial implications of the 12th Revised Edition of USALI rather than treating it simply as an accounting update. Among the important changes are standardized channel-mix definitions, FTE reporting, greater visibility into brand- and operator-required costs, and dedicated Energy, Water and Waste reporting. These changes should make distribution economics, labor and operating costs more comparable across hotels and portfolios. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.17.05---AM.png)](https://www.hospitalitynet.org/opinion/4133957/usali-at-100-how-a-century-old-standard-keeps-evolving-with-hospitality?ref=hotelrevenueinsights.com) --- ## [What Google's Agentic Booking Test means for hotels](https://www.gcommercesolutions.com/digital-marketing-blog/what-googles-agentic-booking-test-means-for-hotels/?ref=hotelrevenueinsights.com) Rather than simply reporting Google's agentic hotel-booking test, the article translates it into a practical readiness checklist for hotels. It focuses on connectivity, accurate rates and availability, structured room and amenity information, consistent policies and content across channels, reviews and booking attribution. The central argument is that AI booking may make the quality of a hotel's data architecture and distribution connectivity part of its competitive position. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.23.08---AM.png)](https://www.gcommercesolutions.com/digital-marketing-blog/what-googles-agentic-booking-test-means-for-hotels/?ref=hotelrevenueinsights.com) --- ## [Can AI Ads become the new Metasearch Ads?](https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/can-ai-ads-become-the-new-metasearch-ads?ref=hotelrevenueinsights.com) The panel discussion on whether AI advertising could become the next version of hotel metasearch, sparked by an early example of a booking traced entirely from an AI conversation to a completed reservation, then bringing together industry experts to debate whether conversational AI will remain mostly an inspiration and research channel or evolve into a full transaction platform, with discussion around live rates and availability, attribution, acquisition costs, structured hotel data, direct booking connectivity, trust, and the risk that AI platforms could eventually behave more like new intermediaries than simple advertising channels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.29.52---AM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-digitalmarketing-aiinhospitality-activity-7493654068133797888-XsoI?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [What are the six pillars of a modern hotel commercial strategy?](https://www.mylighthouse.com/resources/blog/hotel-commercial-strategy?ref=hotelrevenueinsights.com) The article is a broad guide to modern hotel commercial strategy, arguing that revenue management, sales, marketing, and distribution should operate as one connected commercial team rather than separate silos, then organizing that approach into six pillars — predict, price, distribute, analyze, benchmark, and drive direct — before showing how shared data and AI can tie those functions together, improve forecasting and pricing, sharpen channel mix, measure performance against the market, and turn the hotel website into a stronger direct revenue channel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.33.24---AM.png)](https://www.mylighthouse.com/resources/blog/hotel-commercial-strategy?ref=hotelrevenueinsights.com) --- ## [What is TikTok GO for hotels and what it means for bookings](https://www.revfine.com/tiktok-go-for-hotels/?ref=hotelrevenueinsights.com) The article explains how TikTok GO turns travel inspiration into an in-app hotel booking path, then clarifies that it is still OTA-powered rather than a true direct channel, with Booking.com, Expedia, and Trip.com supplying inventory, before covering how hotels can prepare through stronger OTA listings, TikTok content, creator partnerships, and direct-booking follow-up, while also addressing the risks around commissions, limited guest data, and deeper OTA dependence. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-15-at-9.40.29---AM.png)](https://www.revfine.com/tiktok-go-for-hotels/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### How Vouchers and Packages Turn Your Dead Season into Prepaid Revenue URL: https://www.hotelrevenueinsights.com/how-vouchers-and-packages-turn-your-dead-season-into-prepaid-revenue/ Last updated: 2026-08-13T04:12:11.000Z Hoteliers spend money every year to be visible on OTAs, chasing algorithm changes, paying commissions on every booking, and competing with their competitors. But one channel is almost flying under the radar: vouchers and packages, the only source of prepaid, commission-free revenue, often booked months before a guest checks in. Most properties still treat vouchers as a side task rather than a profit center. That blind spot is costly. Gift and travel[ redemption rates](https://enjovia.com/what-percentage-of-gift-cards-go-unused/?ref=hotelrevenueinsights.com) vary widely, with some vouchers going unused up to 70% of the time. NFS Hospitality[ estimates](https://piedmontave.com/restaurant-gift-cards-program-best-practices/?ref=hotelrevenueinsights.com) 2023 breakage typically at 10-19% of total value sold. The gap comes down to voucher type: high-value, single-purpose vouchers (like a spa package) see more non-redemption than flexible, lower-value ones (like a $25 dining credit). Either way, the margin is real. Roughly 10% to 30% of what you sell can end up as pure profit at no additional cost. The mechanism is simple: a voucher is cash the hotel already has, and the timing of redemption makes it a fundamentally different kind of revenue from a booking. That's the point for cash flow. ## Why Prepaid Revenue Beats Booked Revenue Prepaid [revenue](https://hotelfriend.com/b/hotel-revenue-management?ref=hotelrevenueinsights.com) arrives with no collection risk and cash to reinvest before anything is owed. Booked revenue is just recognition on paper. It can still go unpaid, be canceled, or be discounted before the guest checks in. That distinction applies only to one of the two mechanics this article covers, and it's worth being precise about which one. ### Prepaid by Design: Where Vouchers and Packages Diverge A voucher is paid at the time of sale, regardless of the stay date, making it prepaid revenue. A hotel package is usually just a bundled rate attached to a reservation: still booked, still cancellable, with cash arriving only at check-in or check-out, exactly like the booked revenue this article argues against. Selling a package doesn't make it prepaid. Only selling it as a voucher, paid in full upfront and redeemed later, does. For the packages section to deliver on the "prepaid" promise in this headline, packages must be structured and sold as **prepaid package vouchers**, not bookable rate plans with a nicer name. That distinction separates two genuinely different levers: vouchers protect cash flow, packages protect margin by raising average spend per stay. Conflating the two is where this argument falls apart under scrutiny. ### Vouchers Beat Bookings on Cash Certainty A [reservation](https://hotelfriend.com/b/central-reservation-system?ref=hotelrevenueinsights.com) is merely a promise. Guests can cancel, OTAs take 15-25% commission before a dime ever reaches the hotel, and seasonal fluctuations can quietly whittle away at the promise before the stay even occurs. A voucher takes away that uncertainty. Payment is taken up front, regardless of whether it is redeemed. Selling direct through a hotel's own shop offers zero commission, zero cancellation risk, and positive cash flow when a property needs it most. In many markets, a large share of voucher sales still runs through third-party marketplaces (regional voucher and deal platforms, or global players like Groupon) that take 20-30%+ per sale. "Commission-free" is only for direct sales, not marketplace sales. And taking that route is intentionally trading margin for reach. But to ignore that trade-off destroys the credibility of the argument for anyone who has actually sold through one. ### Unredeemed Vouchers: A Quiet Profit Line for the CFO There is also voucher breakage: the percentage of vouchers purchased that never get redeemed. It works in the hotel's favor, since they receive payment without incurring the cost of providing the stay. The figures below are shown in USD, which is used here as a globally recognized reference currency. Vouchers sold this season: **$50,000**, redeemed at 85%, nothing due on it. No room night, no spa slot, no welcome drink. **$7,500 kept.** Vouchers sold: **$50,000** at 85% redemption = **$42,500** delivered against real staysVouchers unredeemed: **$50,000** at 15% breakage = **$7,500** retained as pure margin That **$7,500** is not abstract. A small independent property normally has **about** **$3,000-4,000 a week** in front desk and housekeeping payroll, so **$7,500** in breakage is enough to cover about two weeks' worth of that in cash before a single room from that batch is occupied. That's what "payroll coverage" is really about: an exact number of weeks a property can cover payroll without needing occupancy to catch up. ### The Psychology of Vouchers: Why “Dinner for Two + Spa Evening” Outperforms a $100 Gift Certificate Two vouchers can be priced the same and have the same margin and sell totally differently. Buyers respond to the story, not the number. A flat-value gift certificate is like a rebate. "Dinner for Two + Spa Evening" creates a moment, relieving the buyer of the effort of deciding what to do with the money. It also keeps prices up by moving the conversation from unit cost to total value; a quiet weekday spa slot is effectively free, but presented as a “Spa Evening for Two”, it feels premium and is priced like it, monetizing slow periods much better than a simple listing. The payoff: stronger emotional pull, easier sell, more upsell and repeat redemption. Four types consistently deliver this: - **Romantic Getaway** \- room with a curated add-on, sold as a single occasion. - **Gourmet/Dinner** \- an easy, premium-priced gift that attracts first-time guests. - **Wellness Day** \- spa access and treatments, packaging off-peak capacity at premium perceived value. - **Open Arrival-Date Stay Voucher** \- a flexible timing prepaid stay trading buyer flexibility for cash. ## The Voucher Calendar: When People Actually Buy ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/data-src-image-7e3cb40b-6a13-4c33-a649-76a1f805161c.jpeg) Voucher demand varies by market, season, and customer segment. The peaks tend to fall around your market’s major gifting occasions, such as Christmas and New Year in the West, Lunar New Year in China and East Asia, Diwali in India and South Asia, or Singles’ Day for e-commerce-led gifting in China, in addition to other culturally important seasons for your guests. Smaller secondary spikes tend to cluster around dates specific to the region such as Valentine’s Day, Mother’s Day or local public holidays. Properties are available prior to that calendar capture demand. Instead, they launch mid-peak season, competing for attention during the busiest week. **The Global Gifting Calendar** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-12-at-7.02.56---PM.png) Get your voucher shop live before the launch date that matches your market's calendar, not the default Western one, and you capture demand your competitors are still fighting for during the busiest week of the season. ### Timing the Launch, Timing the Redemption Urgency is less important than timing. Whatever your market’s main gifting season - Christmas, Lunar New Year, Diwali, or Singles’ Day - your voucher shop should be live well before it, based on the calendar above rather than launched at the last minute. Shoppers tend to plan their gift-giving weeks in advance, and a rushed launch has to compete for attention during the busiest part of the season. Marketing should be post-readiness, not pre. Marketing and pricing only work with the shop open. You can even out the slower months with peak-season voucher sales by creating windows of validity and redemption rules to manage demand and create steadier revenue streams throughout the year. ## Packages: Pre-Selling the Low Season at Full Margin ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/data-src-image-0e63e86d-eeee-4be5-85d5-ae0890fe5868.jpeg) Discounting causes guests to wait for the next price cut. The same room is available at full price with packaging, but it is low-cost value that the guest really wants. Packaging protects most of the margin and the months that need filling most. ### Why Packaging Beats Deep January Discounts **$48** in lost revenue from one room isn't 40% off a **$120 room** (down to **$72**). It's a signal: the slow-season guests know there's always a discount, so they wait for it, pulling demand out of the full-rate weeks surrounding the sale, too. Packaging avoids that trap, keeping the price constant but adding value instead: a welcome drink, late check-out or spa access, at low marginal cost. The flat rate is good for ADR and makes guests feel like they are getting a little something extra instead of paying more. Discounted room: **$120 − 40% = $72** revenue, ADR downPackaged room: **$120 + welcome drink, late check-out, spa slot** (marginal cost: **$15-18**) = **$102-105** net, ADR untouched Since the rate is fixed, guests never expect to get a discount, and the rooms continue to be filled during the critical weeks. The two levers are not compatible. The discount lever gives up $48 in straight revenue while the packaging lever gives up only $15-18 in marginal cost for the extras. That's a difference of about $30-33 per room. The discount is not the real cost of pulling the wrong lever; that gap is. ### Three Low-Season Packages to Have Ready There are better ways to fill low-season rooms than discounting, and packaging often works better: - **Midweek Workation Package** \- desk, WiFi, quiet space, filling weak Monday-to-Thursday demand. - **Seasonal Experience Package** \- tied to a local event, giving guests a reason beyond the room. - **Flexible “Escape” Package** \- open dates sold in high season, redeemed later as low-season occupancy. ### Selling January in July The mechanism behind "selling January in July" deserves more than a vague nudge to "encourage guests to book" - and the phrase itself is just a stand-in for whatever low-season/high-season pairing applies to your property, wherever that falls on the calendar. Here's a concrete playbook instead. **Trigger point 1: At checkout.** A QR code at the front desk, offered while the guest is still in a positive, trust-heavy state and hasn't yet slipped back into their normal routine. It's the highest-intent moment available. It's also the easiest to fumble if it's handed over as an afterthought with the folio. **Trigger point 2: A post-stay email, 48 hours after departure.** Not on checkout day, when the guest is still traveling or catching up on work, and not a week later, once the stay has faded. Two days out is close enough to still feel vivid, far enough that the guest has had time to miss it. The mechanics are important, but so is the presentation. Back for our “Winter Escape" is predictable, but it's warm, and it delivers. A better line would be something like “Your room’s waiting for you this season with a little extra”. That version ties the offer to something the guest has had, not to some future guest who has not been. ## The Fine Print That Protects Your Margin Vouchers are real financial and legal liabilities, not a marketing gimmick. A sale is to be treated as a liability until it is fulfilled and the terms of validity are determined by the legislation of the country of issue. These rules differ significantly from one country to the next, so treat everything below as an illustration of how one jurisdiction handles it, not a global standard. It’s the rules of redemption that determine whether a voucher fills an empty Tuesday slot or replaces a full Saturday slot. If there’s a real upside to be captured, get the fine print right and avoid unpleasant surprises down the line. ### Validity Periods: Know the Legal Floor It's not merely a selling point, but can be a legal necessity, and the legal floor for how long a voucher must remain valid differs significantly from market to market. There's no single global standard, so the rules need to be checked wherever a property operates: **Europe** - **Germany:** In general, vouchers are valid for three years – regardless of what the voucher says. This could mean unredeemed value sits on the books longer than anticipated. - **Rest of EU:** The limitation periods are set by other member states, and therefore the German example should not be seen as a model for the entire EU. - **United Kingdom:** Free from EU rules post-Brexit. The UK does not have a fixed minimum period of validity as in the German limitation rules, but the Consumer Rights Act and general fairness rules mean that very short or hidden expiry terms can be challenged as unfair. **Asia** - **Japan.** Special consumer protection laws for prepaid vouchers and gift certificates require them to be registered and valid. - **India:** No specific national law on gift vouchers as such. Instead, validity and refund requirements are spread across the Consumer Protection Act and RBI rules for prepaid instruments, illustrating the country’s fragmented regulatory framework. - **China**: Single-purpose prepaid vouchers are regulated at the local/municipal level in many cities, with registration and minimum-validity requirements that differ by city rather than being set nationally. - **Other Asian markets**: Some leave expiration largely up to the issuer, subject only to general consumer protection or contract law, so the legal floor has to be checked on a market-by-market basis rather than assumed. **North America** - **United States:** The CARD Act limits gift card expiration dates to the date of purchase, plus five or more years. - **US states:** Some states go further than federal law to ban expiration altogether or eventually require unredeemed balances to be reported as unclaimed property (escheatment). - **Canada:** Provincial, not national, regulation. Ontario and Quebec generally prohibit expiration dates on gift cards, but other provinces have their own, sometimes more relaxed rules. **Other notable markets** - **Australia**: One of the more prescriptive regimes, with national consumer law setting a minimum three-year validity period for most gift cards and vouchers, subject to limited exemptions. - **UAE / broader Gulf region**: Consumer-protection rules around prepaid vouchers have been tightening, though the framework is newer and less standardized than the EU or US. - **Brazil:** Consumer protection laws (Código de Defesa do Consumidor) are viewed as requiring reasonable and transparent expiry dates, and regulators are generally relatively pro-consumer in dispute resolution. The takeaway is the same everywhere: unredeemed value may sit on the books far longer than a property first anticipated, and the applicable floor is always set by the laws of the jurisdiction where the property operates, not by the terms printed on the voucher. Validity periods should be set property-by-property, market-by-market, rather than copied from one country's rules and assumed to apply. But there's more to a marketing strategy than that. ### Single-Purpose vs. Multi-Purpose Vouchers: Know the Tax Trigger Not all vouchers are treated equally for tax purposes, and the distinction affects when tax becomes due: at sale, or only at redemption. The rule differs by market: **Europe** - **EU VAT law** makes a distinction between a “single-purpose voucher” (where the supply and VAT rate are known at the time of sale, e.g. a particular room type at a particular property) and a “multi-purpose voucher” (redeemable against services or properties, with the details fixed only at redemption). The latter is sold free of VAT. The latter defers it to redemption. - **Germany** is the classic example: Einzweckgutschein vs. Mehrzweckgutschein, an area tax authorities specifically audit. - **The rest of the EU** follows the same framework, though enforcement varies by country. **Asia** - **Japan** uses the same logic and links the consumption tax to how well defined the underlying service of the voucher is at the time of sale. - **India’s** GST guidance likewise distinguishes between vouchers for a fixed supply and those redeemable against multiple goods or services. - **China** ties the timing of tax to local invoicing rules and if the voucher shows a fixed service at sale. **North America** - **United States** does not have a VAT/GST system, so this exact distinction does not exist. In most cases, sales tax is collected at redemption, because the sale of the voucher is not a taxable event. - **Canada** likewise taxes at redemption under GST/HST, not at the time of sale. **The principle holds everywhere**: whether tax is due at sale or redemption depends on how specifically the voucher defines what's being purchased. Misclassifying it shifts the reporting period for when tax is owed. Verify treatment with a local tax advisor in each country before launch, not after a tax authority flags it. ### Vouchers: From Ledger to Front Desk When a voucher is sold, it isn't income but deferred revenue, treated as a liability until redeemed, at which point revenue is recognized. Breakage shouldn't just sit unclaimed and forgotten until expiry or land as an unplanned P&L windfall. Properties should instead systematically account for historical redemption patterns. ### Redemption Rules: Protect Your Best Weekends Same discipline for writing as for salvation. A free (unrestricted) voucher is simply a discount off full price on your best weekends. Blackout nights on premium nights. Guests are invited to take a little bonus midweek with weekday stays. It is added value, not a constraint of choice. ### When Vouchers Backfire: Vouchers aren't a lever that only ever helps. Pretending otherwise reads like marketing, not analysis. It's worth being honest about where it can backfire: - **Redemption can be lumped together instead of spread out.** If redemptions from the same gifting event bunch up in the same high-demand weeks, then ‘prepaid revenue’ becomes an occupancy problem. - **The cash is frequently gone before the service is due.** Voucher revenue is often spent on payroll, marketing, or the next slow month before the stay is delivered. Weak forecasting can leave a property with more room nights owed than it can comfortably accommodate. - **A steeply discounted voucher is still a discount.** Selling vouchers cheaply to move volume does the same ADR damage as the January discounting this article argues against; prepaid timing doesn't offset a cut-price. None of this means the channel isn't worth running. It means vouchers need the same pricing discipline as any other revenue lever, not blind enthusiasm just because the cash arrives early. ## Measuring It: The Three Numbers That Matter A voucher program can appear to be a success, and quietly nibble away at revenue. There are three metrics that differentiate real impact from a vanity metric: revenue share, redemption rate + incremental spend, and the seasonality gap between when vouchers are sold and when they are redeemed. ### Benchmark: Voucher Revenue as % of Total Revenue For independent properties, vouchers usually make up 2-5% of total revenue, a small but significant contribution. Brands push higher, either aggressively or as gift-card-driven strategies. Don't judge the program by that percentage - a small share of total revenue can still be one of the most valuable levers a property runs, because the real payoff shows up in cash flow and guest acquisition, not in the top-line number. Used well, vouchers smooth out cash flow and bring in new guests who might never have booked otherwise. ### Redemption Rate & Additional Spend: The Real Upside The voucher does not expire after the first sale. Guests tend to spend more on upgrades, dining, spa treatments, or additional nights when they are on-site, and high redemption rates drive them there. You can track redemption and additional spend, see the impact on revenue, and improve your offers. ### Sales-to-Redemption Gap: Filling Gaps or Cannibalizing Peaks? Track the time gap between voucher sale and redemption. Buying a voucher in December and using it in busy July doesn’t create new demand. It’s just a booking that would have been made anyway. The gap tells you whether you’re actually filling real occupancy gaps or just moving revenue that was already coming in. ### Vouchers Deserve a Real Strategy, Not an Afterthought In essence, vouchers and packages are the hotel’s closest equivalent to selling futures on its own inventory: prepaid, direct, commission-free, and collected long before the room night is realized. If they’re done right, they smooth out cash flow and pre-sell the months when it’s needed most. But they typically come as an afterthought: no storefront, no automated delivery, no tracking, just a receptionist printing a PDF to order. A real voucher shop is a working build, not a lobby poster. Online sales through the hotel site. Full payment at the POS and automatic e-voucher delivery with redemption flowing straight into the folio through the PMS. ### The B2B Segment Most Hotels Ignore Individual gifting isn't the only channel worth building for. Corporate and B2B gifting, bulk vouchers a company buys for employees, clients, or partners, is one of the fastest-growing parts of the global gift-card market, and it's a segment most hotel voucher programs never touch. Where a consumer buys one voucher, a company buys dozens or hundreds in a single order, often timed to year-end bonuses or client-appreciation campaigns rather than a personal occasion. A voucher shop that only supports single purchases at checkout has no way to capture that volume; adding a bulk-order option with invoicing, not just card payments, is often enough to unlock it. ### Multi-Currency and Local Payment Rails A voucher shop built around a single currency and card payments quietly excludes a large share of the global gifting market. Buyers in China expect Alipay or WeChat Pay, buyers in the Netherlands expect iDEAL, and buyers across much of Europe increasingly expect Klarna or another buy-now-pay-later option at checkout - a shop that only takes Visa and Mastercard loses these sales before the guest ever sees a voucher type. There's also a distinct, often-overlooked buyer: diaspora customers purchasing a voucher for family "back home," a gift bought from one country for redemption in another. That segment is rarely designed for, and rarely captured, but it's real demand sitting outside the usual local-guest assumption. ### Where the Traffic Comes From A well-built shop still needs buyers to find it. Three channels do most of the work. The hotel's own email list of past guests comes first: they already trust the property and convert at a far higher rate than cold traffic. A QR code at the front desk and on the folio catches guests at their highest-intent moment. Organic search around "gift experiences near me," or the local-market equivalent, captures buyers who were never going to search for the hotel by name. Five steps to get there: 1. **Audit what's already happening.** Pull a sample of 20-30 vouchers sold last season and check how each was sold, delivered, and redeemed. Most properties find the gaps immediately. 2. **Pick from the four voucher types that consistently sell**. Romantic Getaway, Gourmet/Dinner, Wellness Day, or Open Arrival-Date Stay, rather than a single generic gift certificate. 3. **Establish redemption rules up front, not after.** Validity period, blackout dates, and weekday incentives that drive redemption to the low-occupancy weeks. 4. **Launch by October.** Shoppers decide what to buy weeks before the holiday that drives gifting in your market. For example, Christmas shoppers decide what to buy weeks ahead. A shop that’s live in mid-December is fighting for attention in the busiest, most crowded week of the gift-giving season. 5. **Measure the three numbers**: - Voucher revenue as a share of total revenue - Redemption rate plus incremental on-site spend - The gap between when vouchers are sold and when they're redeemed Check your voucher setup this week. If a guest still has to call the front desk to buy one, and a receptionist still has to print it, the dead season is losing to a sales process, not a lack of demand. For properties ready to fix that, a tool like Hotelfriend's[ ](https://hotelfriend.com/deal-manager?ref=hotelrevenueinsights.com)[Package & Arrangement management](https://hotelfriend.com/b/deal-package-manager?ref=hotelrevenueinsights.com) handles voucher creation, redemption tracking, and payment collection in one place, rather than relying on a PDF and a spreadsheet. **Author:** Anastasiia Lypchenko, Content Author at HotelFriend. As an avid traveler with a deep interest in hospitality, I monitor the latest trends and innovations shaping the industry. My interest lies in exploring how technology helps hotel businesses grow and succeed. ### Weekly Insights. August 8, 2026 URL: https://www.hotelrevenueinsights.com/august-8-2026/ Last updated: 2026-08-08T17:39:53.000Z ## [Your group has ten forecasts. Your owner wants one](https://www.demandcalendar.com/blog/your-group-has-ten-forecasts.-your-owner-wants-one?ref=hotelrevenueinsights.com) Hotel groups often struggle to consolidate property forecasts because hotels use different definitions, cadences and reporting practices. The article proposes four conditions for a credible portfolio forecast: one definition, one cadence, one meeting structure and one escalation line. I also gives three immediate actions that do not require new technology. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.14.00---AM.png)](https://www.demandcalendar.com/blog/your-group-has-ten-forecasts.-your-owner-wants-one?ref=hotelrevenueinsights.com) --- ## [Three barriers to a profit-driven strategy](https://www.duettocloud.com/en-us/library/three-barriers-to-a-profit-driven-strategy?ref=hotelrevenueinsights.com) Duetto and HotStats examine why hotels still struggle to move from revenue optimization to profit optimization. They identify three structural obstacles: incentives built around RevPAR rather than net contribution, fragmented access to profit data, and difficulty translating financial insights into daily commercial decisions. The article makes a strong case for evaluating channel profitability, total guest value, GOPPAR and TRevPAR alongside traditional rooms metrics. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.17.05---AM.png)](https://www.duettocloud.com/en-us/library/three-barriers-to-a-profit-driven-strategy?ref=hotelrevenueinsights.com) --- ## [Beyond beverage cost: A more effective framework for managing beverage performance](https://www.hospitalitynet.org/opinion/4133860/beyond-beverage-cost-a-more-effective-framework-for-managing-beverage-performance?ref=hotelrevenueinsights.com) The article argues that beverage-cost percentage is useful for control but inadequate as a measure of commercial performance. Using worked examples, it shows how a higher beverage-cost ratio can still produce substantially more gross profit and proposes evaluating F&B through five dimensions: cost, contribution, mix, velocity and penetration. The framework gives hotel F&B teams a more revenue-management-oriented way to assess pricing, product mix, upselling and operating contribution. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.20.22---AM.png)](https://www.hospitalitynet.org/opinion/4133860/beyond-beverage-cost-a-more-effective-framework-for-managing-beverage-performance?ref=hotelrevenueinsights.com) --- ## [Is zero rate leakage actually possible?](https://www.hospitalitynet.org/panel/revenue-optimization/is-zero-rate-leakage-actually-possible?ref=hotelrevenueinsights.com) This World Panel asks whether eliminating rate leakage is a realistic or even desirable distribution objective. Nine experts consider the trade-off between tighter control and the reach provided by wholesalers, bedbanks, affiliates and other intermediaries, with several arguing that hotels should optimize the commercial cost of leakage rather than pursue perfect parity at any cost. The discussion also considers how AI booking assistants may make unauthorized lower rates more visible, increasing the importance of deliberate distribution choices. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.23.31---AM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-revenueoptimization-hoteldistribution-activity-7491115883390541824-WhDo?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [IHG's new AI is attribute-based selling finally finding its interface](https://www.hospitality.today/article/ihgs-new-ai-is-attribute-based-selling-finally-finding-its-interface?ref=hotelrevenueinsights.com) IHG's conversational hotel search is examined as a possible solution to a long-standing problem with attribute-based selling: hotels can describe individual room features, but guests have had no intuitive way to shop for them. Natural-language search can translate requests such as a quiet room, high floor or proper desk into specific attributes. The article is appropriately cautious about unproven conversion claims and concludes with a practical implication for all hotels: detailed, accurate room and amenity content is becoming increasingly important as AI intermediates hotel discovery. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.27.02---AM.png)](https://www.hospitality.today/article/ihgs-new-ai-is-attribute-based-selling-finally-finding-its-interface?ref=hotelrevenueinsights.com) --- ## [How the 2026 FIFA World Cup changed US hotel markets](https://www.hvs.com/article/10529-how-the-2026-fifa-world-cup-changed-us-hotel-markets?ref=hotelrevenueinsights.com) The article measures how the 2026 FIFA World Cup actually affected hotel performance across 11 U.S. host markets, comparing match-week occupancy, ADR, RevPAR, and rooms revenue against a counterfactual “no World Cup” baseline, then explaining why results varied so widely by city based on baseline occupancy, match count, stadium location, convention displacement, and traveling fan mix; the biggest finding is that the event drove revenue mostly through higher rates rather than higher occupancy, generating an estimated $680 million in incremental rooms revenue while aggressive pricing also pushed away some transient and group demand. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.30.56---AM.png)](https://www.hvs.com/article/10529-how-the-2026-fifa-world-cup-changed-us-hotel-markets?ref=hotelrevenueinsights.com) --- ## [What your hotel is worth to a lender and why every owner, asset manager, and advisor should know](https://www.linkedin.com/pulse/what-your-hotel-worth-lender-why-every-owner-asset-steve-qvwsc/?ref=hotelrevenueinsights.com) The article explains how lenders actually think about hotel value, comparing the traditional loan-to-value method with a debt coverage approach based on NOI, debt service coverage ratio, leverage, and mortgage terms, then uses worked examples to show how that framework determines both property value and the maximum loan a hotel can support, making it especially useful for owners or asset managers thinking about refinancing, acquisitions, or development financing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-08-08-at-9.37.54---AM.png)](https://www.linkedin.com/pulse/what-your-hotel-worth-lender-why-every-owner-asset-steve-qvwsc/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 1, 2026 URL: https://www.hotelrevenueinsights.com/august-1-2026/ Last updated: 2026-08-01T07:08:58.000Z ## [Hotel profitability: why revenue is only half the story](https://roompricegenie.com/hotel-profitability-beyond-revenue/?ref=hotelrevenueinsights.com) The article explains why occupancy, ADR and RevPAR can give an incomplete picture when acquisition and servicing costs vary substantially by channel and guest segment. It introduces Net RevPAR, GOPPAR and profit margin, then outlines practical ways revenue teams can improve profitability through distribution mix, length-of-stay controls, ancillary sales and closer consideration of each booking’s total cost and contribution. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Hotel-Profitability-Reception-Desk.svg)](https://roompricegenie.com/hotel-profitability-beyond-revenue/?ref=hotelrevenueinsights.com) --- ## [Certainty sells: Positioning your hotel for maximum buyer activity](https://www.hvs.com/article/10521-certainty-sells-positioning-your-hotel-for-maximum-buyer-activity?ref=hotelrevenueinsights.com) The article explains how hotel owners can create stronger buyer interest before a sale by reducing uncertainty, covering organized financials and due diligence, transparent disclosure of PIPs and capital needs, a clear investment story around future cash flow, realistic pricing, professional marketing materials, and fast communication, with real transaction examples showing how preparation and transparency can prevent re-trades, attract more offers, and improve the chances of closing successfully. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Positioning-Your-Hotel.png)](https://www.hvs.com/article/10521-certainty-sells-positioning-your-hotel-for-maximum-buyer-activity?ref=hotelrevenueinsights.com) --- ## [From host to asset steward: is the luxury GM role outpacing the industry's ability to develop it?](https://www.hospitalitynet.org/panel/luxury-hotel-general-managers-gms/from-host-to-asset-steward-is-the-luxury-gm-role-outpacing-the-industrys-ability-to-develop-it?ref=hotelrevenueinsights.com) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-07-31-at-9.13.52---PM.png) --- ## [How to improve RevPAR in a saturated market](https://toplinerm.com/how-to-improve-revpar-in-a-saturated-market/?ref=hotelrevenueinsights.com) The article explains how hotels can improve RevPAR when excess supply limits pricing power, covering why broad discounting usually worsens the problem, how to identify profitable segments competitors are missing, when to hold or adjust rate based on pace and conversion, and how length-of-stay controls, direct distribution, ancillary revenue, demand creation, and scenario-based forecasting can protect performance without relying on a race to the bottom. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-07-31-at-9.19.57---PM.png)](https://toplinerm.com/how-to-improve-revpar-in-a-saturated-market/?ref=hotelrevenueinsights.com) --- ## [10 signs your hotel needs F&B mobile ordering now – and the solutions to fix them](https://insights.ehotelier.com/insights/2026/07/28/10-signs-your-hotel-needs-fb-mobile-ordering-now-and-the-solutions-to-fix-them/?ref=hotelrevenueinsights.com) The article is a checklist of ten signs a hotel’s F&B operation is ready for mobile ordering, including peak-time staff overload, missed upselling, slow service, order errors, disconnected systems, outdated menus, language barriers, and guests choosing delivery apps instead, then explains how QR ordering, POS integration, multilingual digital menus, automated upsells, and centralized management can improve speed, accuracy, revenue, consistency, and guest reviews. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-07-31-at-9.27.36---PM.png)](https://insights.ehotelier.com/insights/2026/07/28/10-signs-your-hotel-needs-fb-mobile-ordering-now-and-the-solutions-to-fix-them/?ref=hotelrevenueinsights.com) --- ## [ChatGPT Hotel Ads explained before the auction heats up](https://www.revfine.com/chatgpt-hotel-ads/?ref=hotelrevenueinsights.com) The article is a practical guide to ChatGPT hotel ads, explaining how the sponsored placements work, how campaigns are bought and targeted around traveler situations rather than keywords, and how paid ads fit alongside organic AI visibility and connected booking, before covering when hotels should test the channel, what offers to promote, how to measure real booking contribution, and why fixing structured data and direct booking readiness should come before spending heavily. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-07-31-at-9.35.12---PM.png)](https://www.revfine.com/chatgpt-hotel-ads/?ref=hotelrevenueinsights.com) --- ## [You think the management contract is about the fee. It's about 133 provisions, and the fee isn't the one that hurts you](https://www.hospitalitynet.org/opinion/4133711/you-think-the-management-contract-is-about-the-fee-its-about-133-provisions-and-the-fee-isnt-the-one-that-hurts-you?ref=hotelrevenueinsights.com) The article argues that hotel owners focus too much on negotiating the management fee while overlooking 132 other contract provisions that can have a much larger financial impact, then examines major risks such as operator buyout rights, the definition of gross revenue, incentive-fee priorities, vendor rebates, related-party purchasing, license ownership, loyalty reimbursements, and area restrictions, with the broader purpose of showing how a poorly negotiated agreement can trap an owner with an underperforming operator and quietly erode NOI and asset value for years. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/08/Screenshot-2026-07-31-at-9.41.04---PM.png)](https://www.hospitalitynet.org/opinion/4133711/you-think-the-management-contract-is-about-the-fee-its-about-133-provisions-and-the-fee-isnt-the-one-that-hurts-you?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 25, 2026 URL: https://www.hotelrevenueinsights.com/july-25-2026/ Last updated: 2026-07-25T07:02:02.000Z ## [World Cup Recap: What hoteliers can learn from the 2026 tournament](https://www.mylighthouse.com/resources/blog/2026-world-cup-hotel-pricing-lessons?ref=hotelrevenueinsights.com) Article analyzes pricing across all 104 World Cup match nights and finds that average rates fell 44% from their peak 155 days before arrival to match night. The pattern suggests many hotels opened too aggressively, raised rates without supporting pickup, and then discounted late to compensate for missing base occupancy. The article offers broader lessons for major events: account for the traveler’s total trip cost, alternative accommodation supply, shoulder-night demand, and actual booking behavior rather than assuming compression will materialize. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-11.40.08---AM.png)](https://www.mylighthouse.com/resources/blog/2026-world-cup-hotel-pricing-lessons?ref=hotelrevenueinsights.com) --- ## [What asset managers do that AI can't](https://www.costar.com/article/472223154/what-asset-managers-do-that-ai-cant?ref=hotelrevenueinsights.com) The article separates the analytical tasks AI can improve (such as scenario modeling, capital-expenditure benchmarking and forecast-variance detection) from the human work required to turn analysis into results. When performance misses underwriting, an asset manager still has to reconcile competing explanations, build trust among ownership, operators and brands, and create accountability for the recovery plan. It presents AI as a tool for better-informed asset management rather than a substitute for judgment, stakeholder alignment and execution. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-11.50.56---AM.png)](https://www.costar.com/article/472223154/what-asset-managers-do-that-ai-cant?ref=hotelrevenueinsights.com) --- ## [Google is ending third-party hotel rates. Here’s what it means for your hotel](https://www.hotelnewsresource.com/article142219.html?ref=hotelrevenueinsights.com) Google will discontinue Google-sourced third-party hotel rates after September 30, 2026\. Hotels currently relying on that connection will need a direct price feed through Hotel Center or an integration partner and must recreate affected campaigns; otherwise, their ads will stop appearing in hotel-specific inventory such as the Booking Module and Travel Promotion Ads. The article translates a technical platform change into a practical distribution checklist involving connectivity, price accuracy, campaign rebuilding, tracking and implementation lead time. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-11.54.54---AM.png)](https://www.hotelnewsresource.com/article142219.html?ref=hotelrevenueinsights.com#fadeFour) --- ## [Should hoteliers abandon Google search marketing because of “Zero-Click Search”?](https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/should-hoteliers-abandon-google-search-marketing-because-of-zero-click-search?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-12.00.00---PM.png)](https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/should-hoteliers-abandon-google-search-marketing-because-of-zero-click-search?ref=hotelrevenueinsights.com) --- ## [Increase hotel revenue, without the operational stress](https://blog.guestcentric.com/increase-hotel-revenue-without-the-operational-stress/?ref=hotelrevenueinsights.com) The article looks at how independent hotels can grow direct revenue without adding more manual work, focusing on three areas: providing instant 24/7 answers to booking questions, using AI to recommend relevant packages and add-ons, and giving hotel teams the ability to quickly update offers, content, and availability when demand changes, with the broader message that technology should remove repetitive tasks so staff can respond faster and focus more on guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-12.09.13---PM.png)](https://blog.guestcentric.com/increase-hotel-revenue-without-the-operational-stress/?ref=hotelrevenueinsights.com) --- ## [Hotels don't need more data, they need direction](https://www.cendyn.com/blog/prioritization-will-be-the-winner/?ref=hotelrevenueinsights.com) The article argues that hotels do not need more dashboards but clearer direction, explaining how AI-powered actionable intelligence can connect existing data, surface the highest-impact commercial priorities, and recommend what teams should do next, with the broader focus on using AI to improve decision-making and prioritization rather than simply automate people or generate more reports. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-12.14.18---PM.png)](https://www.cendyn.com/blog/prioritization-will-be-the-winner/?ref=hotelrevenueinsights.com) --- ## [The hotel guest journey no longer starts with Google](https://cayugahospitality.com/the-hotel-guest-journey-no-longer-starts-with-google/?ref=hotelrevenueinsights.com) The article examines how hotel discovery has shifted from a Google-first journey to a multi-platform path involving TikTok, Instagram, AI assistants, maps, reviews, and hotel websites, then explains why hotels need consistent information, current content, strong operations, and closer coordination across marketing, revenue, sales, and operations to build trust and remain visible wherever travelers research and book. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-24-at-12.20.28---PM.png)](https://cayugahospitality.com/the-hotel-guest-journey-no-longer-starts-with-google/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 19, 2026 URL: https://www.hotelrevenueinsights.com/july-19-2026/ Last updated: 2026-07-19T17:16:31.000Z ## [HVS U.S. hotel development cost survey 2026](https://www.hvs.com/article/10509-hvs-us-hotel-development-cost-survey-2026?ref=hotelrevenueinsights.com) Using actual construction budgets from projects proposed or underway in 2025, HVS estimates median development costs ranging from approximately $170,000–$197,000 per room for limited-service and midscale extended-stay hotels to more than $1.6 million for luxury properties. The report also explains how financing constraints, tariffs and renewed construction-cost inflation are limiting new supply despite improving operating performance, providing useful benchmarks for preliminary feasibility and investment analysis. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.27.51---AM.png)](https://www.hvs.com/article/10509-hvs-us-hotel-development-cost-survey-2026?ref=hotelrevenueinsights.com) --- ## [Corporate bookings up 11%, spend up 21%. The gap is where your rate lives](https://www.hospitality.today/article/corporate-guests-booked-11-more-nights-last-half-and-spent-far-faster-than-they-traveled?ref=hotelrevenueinsights.com) Navan’s first-half data show corporate hotel nights increasing while overall business-travel spending grew considerably faster than trip volume. Although the dataset cannot isolate how much of that increase came from hotel rates or room-category upgrades, it gives hotels a useful diagnostic: examine corporate production by room type and compare spending growth with negotiated-rate performance before the next renewal cycle. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.39.00---AM.png)](https://www.hospitality.today/article/corporate-guests-booked-11-more-nights-last-half-and-spent-far-faster-than-they-traveled?ref=hotelrevenueinsights.com) --- ## [Is the new Visa Destinations the beginning of a major shift in hotel distribution?](https://www.hospitalitynet.org/panel/revenue-optimization/is-the-new-visa-destinations-the-beginning-of-a-major-shift-in-hotel-distribution?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.42.16---AM.png)](https://www.hospitalitynet.org/panel/revenue-optimization/is-the-new-visa-destinations-the-beginning-of-a-major-shift-in-hotel-distribution?ref=hotelrevenueinsights.com) --- ## [Wellness tourism trends: What's shaping travel and wellness in 2026](https://insights.ehl.edu/wellness-tourism-trends?ref=hotelrevenueinsights.com) The article explores the major forces shaping wellness tourism, including demand for preventive health, mental well-being, sleep, longevity, nature, and personalized experiences, then looks at how hotels and destinations are responding through retreats, medical wellness, technology, sustainable design, and more integrated programs that go beyond traditional spa services. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.45.00---AM.png)](https://insights.ehl.edu/wellness-tourism-trends?ref=hotelrevenueinsights.com) --- ## [How to build a revenue-driven hotel marketing plan](https://toplinerm.com/how-to-build-a-revenue-driven-hotel-marketing-plan/?ref=hotelrevenueinsights.com) The article is a practical guide to connecting hotel marketing directly to revenue strategy, covering how campaigns should be built around forecasted need dates, profitable segments, booking behavior, channel margins, and flexible pace-based spending rather than vanity metrics or a fixed annual calendar, while also explaining how pricing and marketing messages should stay aligned and why ROI needs to be measured through bookings, rate, channel mix, assisted conversions, and reduced OTA dependency. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.48.11---AM.png)](https://toplinerm.com/how-to-build-a-revenue-driven-hotel-marketing-plan/?ref=hotelrevenueinsights.com) --- ## [How hotel website forms turn visitors into direct booking leads](https://www.mylighthouse.com/resources/blog/hotel-website-forms-direct-booking-leads?ref=hotelrevenueinsights.com) The article explains how hotel websites can capture value from visitors who are not ready to book by using targeted forms tied to property interest, stay dates, length of stay, exit behavior, and group or event needs, then shows how those leads can flow into the CRM for tailored follow-up, turning the website from a simple booking engine into a longer-term direct revenue pipeline. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.52.00---AM.png)](https://www.mylighthouse.com/resources/blog/hotel-website-forms-direct-booking-leads?ref=hotelrevenueinsights.com) --- ## [How AI is reshaping hotel pricing and distribution strategy](https://www.revfine.com/ai-impact-hotel-pricing-distribution-strategy/?ref=hotelrevenueinsights.com) A panel of revenue-management professionals considers how AI-assisted hotel research could affect pricing, parity, visibility and channel strategy. The contributors generally expect AI to expose inconsistent rates and wholesale leakage more quickly while placing greater importance on structured content, reviews, clearly communicated value and a defensible channel mix. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-19-at-9.56.08---AM.png)](https://www.revfine.com/ai-impact-hotel-pricing-distribution-strategy/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 11, 2026 URL: https://www.hotelrevenueinsights.com/july-11-2026/ Last updated: 2026-07-11T17:38:56.000Z ## [Hotel Robots: Integrating automation in hospitality](https://insights.ehl.edu/hotel-robots?ref=hotelrevenueinsights.com) The article is a broad guide to hotel robots, covering the main use cases in room delivery, housekeeping, front desk, concierge, and security, then moving into purchase and leasing costs, potential labor savings and ROI, the operational challenges around integration, Wi-Fi, training, and maintenance, and the wider debate over whether automation can improve efficiency without weakening the human connection that guests still expect from hospitality. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-9.56.31---AM.png)](https://insights.ehl.edu/hotel-robots?ref=hotelrevenueinsights.com) --- ## [Fewer, smarter campaigns: an AI guide to upgrading your hotel’s digital marketing (Part 1)](https://www.mirai.com/blog/fewer-smarter-campaigns-an-ai-guide-to-upgrading-your-hotels-digital-marketing-part-1/?ref=hotelrevenueinsights.com) The article explains how AI is reshaping hotel digital marketing from many narrowly separated campaigns into fewer, smarter campaigns that can handle prospecting, remarketing, personalization, and channel selection together, then walks through tools like Performance Max for Travel, Demand Gen, and AI Max for Search, with practical guidance on how hotels should reorganize budgets, creative assets, feeds, measurement, and oversight to gain efficiency without giving up commercial control. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.00.24---AM.png)](https://www.mirai.com/blog/fewer-smarter-campaigns-an-ai-guide-to-upgrading-your-hotels-digital-marketing-part-1/?ref=hotelrevenueinsights.com) --- ## [Google updates and what they mean for your direct channel](https://www.triptease.com/resources/google-updates-hotel-direct-channel?ref=hotelrevenueinsights.com) The article summarizes what Google’s rapid shift toward AI Overviews and AI Mode means for hotel direct bookings, covering why Google still matters more than ChatGPT for current booking volume, how AI results rely heavily on crawled website content rather than live data, where hotels can beat OTAs through richer room descriptions, images, and nuanced property details, why strong SEO remains more important than chasing GEO shortcuts, and what hotels should do now to protect visibility, metasearch performance, and direct traffic as AI increasingly becomes the starting point for travel search. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.04.01---AM.png)](https://www.triptease.com/resources/google-updates-hotel-direct-channel?ref=hotelrevenueinsights.com) --- ## [Why the obvious rate move is often the expensive one](https://www.mylighthouse.com/resources/blog/reading-booking-behavior-rate-decisions?ref=hotelrevenueinsights.com) The article uses real hotel pricing examples to show why an apparently obvious rate move can be wrong, covering when soft pace reflects weaker demand versus a shorter booking window, how premature discounts can displace higher-rated late demand, why high event rates may fail because of restrictive terms rather than price, and when a deliberately lower, more flexible strategy can capture longer stays and stronger surrounding-night performance, with the broader focus on combining pace, market behavior, restrictions, competitor position, and local knowledge before changing rates. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.07.28---AM.png)](https://www.mylighthouse.com/resources/blog/reading-booking-behavior-rate-decisions?ref=hotelrevenueinsights.com) --- ## [6 Revenue management strategies to protect profits in unstable markets](https://insights.ehotelier.com/insights/2026/06/29/6-revenue-management-strategies-to-protect-profits-in-unstable-markets/?ref=hotelrevenueinsights.com) The article lays out six practical ways hotels can protect profit when demand is unstable, covering shorter forecasting windows, pricing from live booking data instead of blindly following competitors, protecting revenue management and direct booking infrastructure from budget cuts, refocusing on the most profitable segments, evaluating groups by total contribution rather than room rate alone, and maintaining pricing discipline so the hotel can react quickly when demand begins to recover. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.16.24---AM.png)](https://insights.ehotelier.com/insights/2026/06/29/6-revenue-management-strategies-to-protect-profits-in-unstable-markets/?ref=hotelrevenueinsights.com) --- ## [The end of the stand-alone asset manager](https://www.globalassetsolutions.com/the-end-of-the-stand-alone-asset-manager?ref=hotelrevenueinsights.com) The article argues that hotel asset management has become too complex for a single stand-alone generalist, then explains why institutional owners increasingly need specialist firms that combine financial, commercial, technical, legal, ESG, and operator-negotiation expertise, portfolio-level leverage, and AI-supported analysis, with the broader case being that modern asset managers must move beyond reporting problems and instead bring fully developed, owner-focused solutions that protect profit, capital, and long-term asset value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.21.15---AM.png)](https://www.globalassetsolutions.com/the-end-of-the-stand-alone-asset-manager?ref=hotelrevenueinsights.com) --- ## [Hotel Tech Innovation Report: AI Trends & Tactics (Q2 2026)](https://hoteltechreport.com/news/q2-2026-hotel-ai-trends-report?ref=hotelrevenueinsights.com) The report reviews 40 hotel technology products from Q2 2026 and organizes them into eight major AI trends, with the central theme that hotel AI is shifting from recommending actions to completing work itself, then covering examples across automated pricing, conversational analytics, group lead response, direct booking visibility, guest messaging, personalization, finance, and operations, while emphasizing explainability and human oversight for exceptions and higher-risk decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-11-at-10.26.27---AM.png)](https://hoteltechreport.com/news/q2-2026-hotel-ai-trends-report?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 4, 2026 URL: https://www.hotelrevenueinsights.com/july-4-2026/ Last updated: 2026-07-04T07:07:01.000Z ## [How to map the hotel customer journey and increase bookings](https://insights.ehl.edu/hotel-customer-journey-map?ref=hotelrevenueinsights.com) The article is a practical guide to mapping the hotel customer journey, starting with why journey mapping matters for bookings, loyalty, and guest satisfaction, then breaking the experience into six stages from inspiration and consideration to booking, pre-arrival, in-stay, and post-stay, and explaining what hotels should pay attention to at each point, including reviews, direct booking friction, pre-arrival communication, upselling, service delivery, checkout, and post-stay follow-up, before ending with why a proper journey map helps uncover missed touchpoints and revenue opportunities. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-10.57.12---AM.png)](https://insights.ehl.edu/hotel-customer-journey-map?ref=hotelrevenueinsights.com) --- ## [Hotel revenue benchmarking vs hotel profit benchmarking: What's the difference?](https://www.hotstats.com/blog/hotel-revenue-benchmarking-vs-profit-benchmarking?ref=hotelrevenueinsights.com) The article explains the difference between hotel revenue benchmarking and profit benchmarking, showing why metrics like occupancy, ADR, and RevPAR are useful for tracking market position but often fail to explain actual owner value, then moving into what profit benchmarking adds through GOPPAR, TRevPAR, departmental margins, labor productivity, flow-through, and cost efficiency, while also making the case that hotels need both views together if they want to understand not just how they are competing, but whether that performance is really turning into profit. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.00.33---AM.png)](https://www.hotstats.com/blog/hotel-revenue-benchmarking-vs-profit-benchmarking?ref=hotelrevenueinsights.com) --- ## [You won the group. You lost the week](https://www.demandcalendar.com/blog/you-won-the-group.-you-lost-the-week?ref=hotelrevenueinsights.com) The article argues that many hotels judge group business the wrong way by celebrating a booking that hit its target ADR without asking what kind of transient week that group replaced, then explains how to build that missing comparison using displaced transient demand, unconstrained transient ADR, and the full group cost stack, walks through examples where a group looks good on paper but fails once scored honestly, and ends with a practical case for changing group evaluation from “did we win the contract” to “did we win the week.” [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.04.40---AM.png)](https://www.demandcalendar.com/blog/you-won-the-group.-you-lost-the-week?ref=hotelrevenueinsights.com) --- ## [What is a hotel feasibility study? A guide for developers and investors](https://www.kalibrilabs.com/what-is-a-hotel-feasibility-study-a-guide-for-developers-and-investors-before-a-hotel-breaks-ground-a-series-of-questions-has-to-be-answered-can-this-market-support-another-property-what-kind-of-h/?ref=hotelrevenueinsights.com) The article explains what a hotel feasibility study is and who uses it, then walks through the main parts of a typical report such as market and demand analysis, supply and pipeline review, competitive set performance, site evaluation, positioning recommendations, and projected operating results, while also clarifying how feasibility studies differ from business plans, how long they usually take, and how developers, lenders, investors, and brands use them to decide whether a proposed hotel should move forward, be adjusted, or be dropped. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.09.49---AM.png)](https://www.kalibrilabs.com/what-is-a-hotel-feasibility-study-a-guide-for-developers-and-investors-before-a-hotel-breaks-ground-a-series-of-questions-has-to-be-answered-can-this-market-support-another-property-what-kind-of-h/?ref=hotelrevenueinsights.com) --- ## [What is hotel revenue management? (Complete 2026 Guide)](https://toplinerm.com/what-is-hotel-revenue-management-complete-2026-guide/?ref=hotelrevenueinsights.com) The article is a full beginner to intermediate guide to hotel revenue management, starting with what the term actually means and why it is often misunderstood, then breaking the discipline into its main parts such as pricing, forecasting, distribution, segmentation, and inventory controls, before walking through the core metrics like ADR, Occupancy, RevPAR, GOPPAR, TrevPAR, and RGI, explaining how revenue management works day to day, who is involved, the most common misconceptions, the difference between in house and outsourced support, and why the function matters even more in 2026 as margins tighten and distribution gets more complex. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.13.19---AM.png)](https://toplinerm.com/what-is-hotel-revenue-management-complete-2026-guide/?ref=hotelrevenueinsights.com) --- ## [Your bonus is tied to the wrong number](https://www.duettocloud.com/en-us/library/your-bonus-is-tied-to-the-wrong-number?ref=hotelrevenueinsights.com) The article argues that many hotel teams are still being judged by RevPAR even though that metric no longer reflects what really drives profitability, then builds the case that rising labor costs have broken the old logic by showing how higher occupancy can actually reduce profit, why peak profitability may sit below full occupancy, what CPOR and GOPPAR reveal that RevPAR misses, and how hotels should rethink incentives, forecasting, pricing, and labor deployment if they want revenue strategy to align with actual profit instead of just top line growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.16.30---AM.png)](https://www.duettocloud.com/en-us/library/your-bonus-is-tied-to-the-wrong-number?ref=hotelrevenueinsights.com) --- ## [Is your hotel website lying to future guests?](https://blog.guestcentric.com/is-your-hotel-website-lying-to-future-guests/?ref=hotelrevenueinsights.com) The article is about making hotel websites trustworthy and usable for AI driven trip planning, starting with why many hotel sites are effectively “lying” through missing, vague, outdated, or conflicting information, then explaining how AI assistants now depend on clear structured content to recommend properties, and moving into a six step checklist that covers system integration, digitizing operational knowledge, replacing fluffy copy with concrete facts, building pages for specific traveler niches, being transparent about fees and restrictions, and turning common guest questions and reviews into FAQ content that AI can actually read and trust. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/07/Screenshot-2026-07-03-at-11.26.46---AM.png)](https://blog.guestcentric.com/is-your-hotel-website-lying-to-future-guests/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 20, 2026 URL: https://www.hotelrevenueinsights.com/june-20-2026/ Last updated: 2026-06-20T19:48:00.000Z ## [The AI "Strategic Choice" vs. Global Hospitality Staffing](https://www.hospitalitynet.org/panel/information-technology/the-ai-strategic-choice-vs-global-hospitality-staffing?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.02.40---PM.png)](https://www.hospitalitynet.org/panel/information-technology/the-ai-strategic-choice-vs-global-hospitality-staffing?ref=hotelrevenueinsights.com) --- ## [Menu engineering beyond the basics: Optimizing strategy, not just items](https://insights.ehl.edu/menu-engineering-beyond-the-basics-profit-through-smarter-menu-strategy?ref=hotelrevenueinsights.com) The article takes menu engineering beyond the usual stars, plowhorses, puzzles, and dogs framework, first explaining the basics of contribution margin and sales mix, then focusing on where that framework goes wrong when restaurants optimize items in isolation, ignore the role certain dishes play in shaping guest choice and price perception, overlook perceived value, or forget that menu performance can change across dine in, pickup, and delivery channels, so it is most useful as a guide to thinking about the menu as a whole commercial system rather than just a list of items to reprice or cut. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.07.10---PM.png)](https://insights.ehl.edu/menu-engineering-beyond-the-basics-profit-through-smarter-menu-strategy?ref=hotelrevenueinsights.com) --- ## [Why loyalty members are not filling your hotel at the rate you need](https://toplinerm.com/why-loyalty-members-are-not-filling-your-hotel-at-the-rate-you-need/?ref=hotelrevenueinsights.com) The article examines why hotel loyalty programs often fail to deliver the rate and profit owners expect, digging into how member discounts, redemption nights, brand fees, and other loyalty costs can quietly drag down net performance, then walking through the direct booking assumption, the displacement risk on high demand dates, what owners should actually measure at property level, and how hotels can start managing loyalty as a demand segment with its own costs and controls instead of treating it as automatically good business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.12.51---PM.png)](https://toplinerm.com/why-loyalty-members-are-not-filling-your-hotel-at-the-rate-you-need/?ref=hotelrevenueinsights.com) --- ## [How price beating in the booking engine increases direct conversion](https://www.hotelchamp.com/blog/price-beating-in-booking-engine-increased-conversion?ref=hotelrevenueinsights.com) The article focuses on one very specific direct booking tactic: beating OTA prices inside the hotel’s own booking engine at the final moment of conversion, then explains why rate parity is often not enough once a guest has already compared channels, how the OTA-to-direct journey works, why the booking engine is the highest value point to intervene, what this looks like from the guest side through real time rate checking and automatic discounts, and why the goal is not constant discounting but selectively recovering bookings that would otherwise slip back to the OTA. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.21.07---PM.png)](https://www.hotelchamp.com/blog/price-beating-in-booking-engine-increased-conversion?ref=hotelrevenueinsights.com) --- ## [The black box of hotel distribution](https://insights.ehotelier.com/insights/2026/06/19/the-black-box-of-hotel-distribution/?ref=hotelrevenueinsights.com) The article is about the hidden content side of hotel distribution, arguing that while hotels closely manage rates and inventory, they often have very little visibility into how their property descriptions, amenities, policies, photos, and room details get copied, altered, translated, and redistributed across wholesalers, bed banks, affiliates, and other downstream channels, then explaining why those inconsistencies are no longer just a guest experience issue but an AI visibility problem, because conflicting information across the ecosystem can reduce trust in what search and AI systems think is true about the hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.24.57---PM.png)](https://insights.ehotelier.com/insights/2026/06/19/the-black-box-of-hotel-distribution/?ref=hotelrevenueinsights.com) --- ## [TikTok GO: What does it mean for your hotel’s guest acquisition strategy?](https://www.siteminder.com/r/tiktok-go/?ref=hotelrevenueinsights.com) The article explains what TikTok GO is and why it matters to hotels, starting with how the feature lets travelers discover and book hotels inside TikTok, then breaking down how bookings actually work through OTA partners like Booking.com and Expedia rather than directly with the hotel, what that means for commissions and guest ownership, how discovery inside TikTok depends more on content and creator visibility than traditional OTA ranking, and what hotels should do in response through stronger OTA listings, better TikTok content, creator partnerships, and a more compelling direct booking path. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.28.04---PM.png)](https://www.siteminder.com/r/tiktok-go/?ref=hotelrevenueinsights.com) --- ## [What skills do hotel marketers need in the AI era?](https://www.revfine.com/ai-skills-hotel-marketing-teams-need/?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-20-at-12.33.09---PM.png)](https://www.revfine.com/ai-skills-hotel-marketing-teams-need/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 6, 2026 URL: https://www.hotelrevenueinsights.com/june-6-2026/ Last updated: 2026-06-06T07:06:25.000Z ## [How convention centers change hotel markets](https://www.hvs.com/article/10475-how-convention-centers-change-hotel-markets?ref=hotelrevenueinsights.com) The article explains how convention centers affect hotel markets using a more detailed method than the usual room-night estimate, focusing on how events change occupancy, ADR, and total lodging revenue across entire markets and submarkets, then showing through examples like San Diego, Austin, and Louisville that convention demand has different effects depending on how compressed the market already is, with off-peak events creating more net new room nights and peak-period events driving more pricing power and revenue through ADR growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-11.41.36---AM.png)](https://www.hvs.com/article/10475-how-convention-centers-change-hotel-markets?ref=hotelrevenueinsights.com) --- ## [Why the 2026 World Cup hasn’t yet delivered the hotel boom many expected](https://ideas.com/revenue-reactions-2026-world-cup-hasnt-delivered-hotel-boom/?ref=hotelrevenueinsights.com) The article examines why the 2026 World Cup has not produced the broad hotel boom many expected, looking at booking patterns across host cities, why early forecasts were distorted by room blocks and assumptions around ticket sales, how domestic demand is showing up differently from international demand, why traditional mega event pricing tactics are falling short, and what revenue teams should be doing instead through more frequent re-forecasting, city specific strategy, and match day level pricing decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-11.49.27---AM.png)](https://ideas.com/revenue-reactions-2026-world-cup-hasnt-delivered-hotel-boom/?ref=hotelrevenueinsights.com) --- ## [NetRevenue by micro-segment: Where real profit hides](https://www.demandcalendar.com/blog/netrevenue-by-micro-segment-where-real-profit-hides?ref=hotelrevenueinsights.com) The article is about looking past channel level reporting and finding hotel profit at the micro-segment level, arguing that the real question is not whether OTA or direct is cheaper but which combinations of segment, feeder market, rate code, room type, length of stay, booking pace, and other variables produce the strongest net revenue, then walking through a NetRevenue framework that includes full customer acquisition cost, labor allocation, two-variable segment analysis, and the commercial decisions that should follow around pricing, contract negotiation, and where sales and marketing effort should actually go. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-11.52.17---AM.png)](https://www.demandcalendar.com/blog/netrevenue-by-micro-segment-where-real-profit-hides?ref=hotelrevenueinsights.com) --- ## [How a hotel appears in AI assistants: the three layers of visibility](https://www.mirai.com/blog/how-a-hotel-appears-in-ai-assistants-the-three-layers-of-visibility/?ref=hotelrevenueinsights.com) The article breaks down how hotels appear inside AI assistants like ChatGPT, Gemini, and Claude by separating visibility into three layers: what the model already “knows,” what the assistant can find through web search, and what it can pull from live connected systems, then explains how each layer works, how much control hotels actually have over each one, what changes as the traveler moves from inspiration to booking, and why the most important long term advantage may come from having structured, verifiable, real time hotel data ready for assistants to access directly rather than relying only on SEO or brand mentions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-11.54.47---AM.png)](https://www.mirai.com/blog/how-a-hotel-appears-in-ai-assistants-the-three-layers-of-visibility/?ref=hotelrevenueinsights.com) --- ## [How the best hotel operators think about pricing when demand is uncertain](https://toplinerm.com/how-the-best-hotel-operators-think-about-pricing-when-demand-is-uncertain/?ref=hotelrevenueinsights.com) The article is about how strong hotel operators handle uncertain demand without falling into panic discounting or stubborn rate holding, breaking the topic into practical areas like the difference between uncertainty and true soft demand, how rate floors should be reexamined, why conversion data often matters more than instinct, how length of stay controls, fenced offers, and overbooking fit into the strategy, how to read comp set behavior without blindly following it, and why scenario forecasting, earlier timing, and segment mix decisions usually matter more than simple headline occupancy when demand signals are mixed. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-11.58.39---AM.png)](https://toplinerm.com/how-the-best-hotel-operators-think-about-pricing-when-demand-is-uncertain/?ref=hotelrevenueinsights.com) --- ## [Why hotels are optimizing revenue and losing profit](https://hoteltechreport.com/news/why-hotels-are-optimizing-revenue-and-losing-profit?ref=hotelrevenueinsights.com) The article argues that hotels can hit revenue targets and still lose profit because most commercial decisions are still judged by top line metrics like ADR, RevPAR, and occupancy rather than by net contribution, then walks through how the same room at the same rate can produce very different profit depending on channel, acquisition cost, cancellation risk, loyalty expense, and labor impact, before shifting into what a more advanced model looks like, with revenue, finance, operations, and sales using shared profit based metrics such as net ADR, breakeven per room, channel contribution, and staffing aligned forecasts. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-12.09.22---PM.png)](https://hoteltechreport.com/news/why-hotels-are-optimizing-revenue-and-losing-profit?ref=hotelrevenueinsights.com) --- ## [Data doesn’t book meetings. People do.](https://www.cendyn.com/blog/data-doesnt-book-meetings-people-do/?ref=hotelrevenueinsights.com) The article looks at the tension between hotel sales technology and the human side of group business, arguing that data can help identify demand, timing, and target accounts but cannot replace the trust, relationship building, and persuasion needed to actually win meetings, so it is mainly about how sales teams should use data as a guide for smarter outreach rather than treating analytics alone as the thing that closes business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/06/Screenshot-2026-06-05-at-12.12.16---PM.png)](https://www.cendyn.com/blog/data-doesnt-book-meetings-people-do/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 23, 2026 URL: https://www.hotelrevenueinsights.com/may-23-2026/ Last updated: 2026-05-23T07:03:55.000Z ## [Will AI Search benefit the direct online channel or the OTAs?](https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/will-ai-search-benefit-the-direct-online-channel-or-the-otas?ref=hotelrevenueinsights.com) There have been a lot of buzz lately about AI Search and the impact it already has on travel discovery, planning and bookings. Some experts claim that AI platforms like ChatGPT, Claude and Google’s Gemini threaten the aggregator-dependent business model by delivering instant details, recommendations, and bookings, bypassing sites like Expedia and Booking. Others claim that AI platforms like ChatGPT are in dire need to monetize their traffic and that the OTAs provide a shortcut to ready-to wear affiliate commission programs plus quick access to 750,000 hotels, 2.5 million short-term rentals, 400 plus airlines, 150 car rental companies, etc. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-10.57.13---AM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-digitalmarketing-aiintravel-activity-7463212495550214144-kTOz?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [Hospitality associations: Leading hotel and tourism industry organizations](https://hospitalityinsights.ehl.edu/hospitality-associations?ref=hotelrevenueinsights.com) The article is a guide to the main hospitality associations around the world, explaining what these organizations do, why they matter for policy, education, networking, standards, and career development, then organizing the landscape into global bodies, major U.S. hotel associations, regional groups across different parts of the world, and discipline specific organizations for areas like sales, revenue, finance, technology, consulting, and culinary leadership. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-11.02.32---AM.png)](https://hospitalityinsights.ehl.edu/hospitality-associations?ref=hotelrevenueinsights.com) --- ## [The independent hotelier’s AI routine: How to save an hour a day on pricing, distribution and operations](https://www.mylighthouse.com/resources/blog/independent-hotelier-ai-routine?ref=hotelrevenueinsights.com) The article is a practical walkthrough of how an independent hotelier could use AI to reduce repetitive daily work across pricing, distribution, and reservation tasks, showing what the manual routine usually looks like, how AI tools can shorten competitor rate checks and price updates, how channel changes and availability can be synced automatically, how reservation edits and pre arrival communication can be streamlined, and why the recommended approach is to start with one workflow at a time rather than trying to automate everything at once. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-11.08.51---AM.png)](https://www.mylighthouse.com/resources/blog/independent-hotelier-ai-routine?ref=hotelrevenueinsights.com) --- ## [Guests don’t want your random offers](https://blog.guestcentric.com/guests-dont-want-your-random-offers/?ref=hotelrevenueinsights.com) The article is about why hotel upselling often fails online when every guest sees the same generic add-ons, then walks through how guest intent differs by trip type, room type, and stay pattern, why static offer menus create friction and decision fatigue, what adaptive upselling looks like when offers change based on reservation data and booking context, and how that can lift ancillary conversion while also making the booking journey feel more relevant and less intrusive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-11.14.17---AM.png)](https://blog.guestcentric.com/guests-dont-want-your-random-offers/?ref=hotelrevenueinsights.com) --- ## [Who will control lodging distribution in the era of Agentic AI? 7 questions to hospitality experts](https://www.altexsoft.com/blog/agentic-ai-vs-ota-hospitality/?ref=hotelrevenueinsights.com) The article is a Q&A style exploration of whether agentic AI could weaken OTA control over hotel distribution, built around expert interviews and organized around the biggest open questions, including where AI is already changing the traveler journey, why discovery is moving faster than booking, whether OTAs will lose power or simply shift into inventory and transaction roles, what new AI native intermediaries might emerge, how MCP and UCP could fit into hotel connectivity, whether travelers will trust AI with payments, and what hotels should do now around structured data, system readiness, and vendor strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-11.28.12---AM.png)](https://www.altexsoft.com/blog/agentic-ai-vs-ota-hospitality/?ref=hotelrevenueinsights.com) --- ## [3 key takeaways from Google I/O 2026](https://www.phocuswire.com/news/technology/key-takeaways-google-developer-conference-2026?ref=hotelrevenueinsights.com) The article is a travel industry readout on Google I/O 2026, organized around three big developments: the redesign of Google Search into a more agentic, conversational interface, the expansion of intelligent shopping and booking rails across products like Search, Gmail, Gemini, and YouTube, and the launch of a new personal AI assistant called Spark, then tying all of that back to what it means for travel brands in terms of visibility, machine readable inventory, MCP connectivity, and the growing risk that trip planning and booking may happen inside Google’s ecosystem rather than on supplier websites. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/google-io-conference-2026-key-takeaways-1-.webp)](https://www.phocuswire.com/news/technology/key-takeaways-google-developer-conference-2026?ref=hotelrevenueinsights.com) --- ## [Welcoming guests with space](https://www.hospitalitynet.org/opinion/4132524/welcoming-guests-with-space?ref=hotelrevenueinsights.com) The article explains how hotel room design affects guest satisfaction through something very simple: how much usable personal space the guest actually feels they have, using examples like excess pillows, desk clutter, printed notices, and crowded bathroom counters to argue that too many hotel-provided items can get in the way of guests settling in, personalizing the room, and feeling a sense of temporary ownership, then connecting that idea to research on psychological ownership and ending with a few practical decluttering suggestions for hotels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-22-at-11.34.21---AM.png)](https://www.hospitalitynet.org/opinion/4132524/welcoming-guests-with-space?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 16, 2026 URL: https://www.hotelrevenueinsights.com/may-16-2026/ Last updated: 2026-05-16T17:13:56.000Z ## [Are AI connectors solving a problem that does not exist?](https://www.hospitalitynet.org/panel/information-technology/are-ai-connectors-solving-a-problem-that-does-not-exist?ref=hotelrevenueinsights.com) If the future of travel depends on users connecting apps, activating connectors inside their ChatGPT or Claude, and orchestrating systems they neither know nor care about, are we building for real travelers, or for an imaginary one? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.32.42---AM.png)](https://www.linkedin.com/posts/hospitality-net%5Fviewpointoftheweek-hospitalitytechnology-activity-7461041973496479744-PiQR?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- ## [Hotel OTAs: Their business model explained \[With Complete List\]](https://hospitalityinsights.ehl.edu/hotel-otas?ref=hotelrevenueinsights.com) The article is a broad guide to OTAs in hospitality, explaining what they are, how they work, why hotels use them, and where they create tension through commissions, rate control, and guest ownership, then moving into the pros and cons for hoteliers, the biggest OTA players, how OTA strategy fits into distribution and revenue management, and what hotels can do to reduce dependence by strengthening direct bookings and using OTAs more strategically rather than treating them as purely good or bad. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.38.26---AM.png)](https://hospitalityinsights.ehl.edu/hotel-otas?ref=hotelrevenueinsights.com) --- ## [The end of the “Book on Metasearch” era](https://www.mirai.com/blog/the-end-of-the-book-on-metasearch-era/?ref=hotelrevenueinsights.com) The article looks back at the rise and collapse of “Book on Metasearch” models such as Book on Google, Tripadvisor Instant Booking, and Trivago Express Booking, explaining why the idea of completing a hotel booking inside a metasearch platform never fully worked, then walking through the main reasons it failed, including weak adoption, merchant of record confusion, trust issues, limited flexibility for hotel pricing and loyalty strategies, and the fact that hotel websites eventually caught up technically, before ending by comparing that history to today’s agentic AI booking push and asking whether AI can avoid repeating the same mistakes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.43.06---AM.png)](https://www.mirai.com/blog/the-end-of-the-book-on-metasearch-era/?ref=hotelrevenueinsights.com) --- ## [What skills do hotel revenue managers need in the AI era? ](https://www.revfine.com/ai-skills-hotel-revenue-management-teams-need/?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.45.28---AM.png)](https://www.revfine.com/ai-skills-hotel-revenue-management-teams-need/?ref=hotelrevenueinsights.com) --- ## [Mobile only price: What it means and how hotels can use it](https://www.mylighthouse.com/resources/blog/mobile-only-price-rate-discounts?ref=hotelrevenueinsights.com) The article explains what mobile only hotel pricing actually is, how these app exclusive OTA discounts are set up through tools like Booking.com and Expedia, why hotels use them to boost visibility, win more smartphone and last minute bookings, and reach younger travelers, then gets into the tradeoffs around margin erosion, rate parity, and direct booking strategy, before also touching on related tactics like country rates and price per guest pricing and ending with advice on monitoring competitor mobile discounts. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.50.07---AM.png)](https://www.mylighthouse.com/resources/blog/mobile-only-price-rate-discounts?ref=hotelrevenueinsights.com) --- ## [Where guest engagement and technology meet for boutique hotels](https://insights.ehotelier.com/insights/2026/05/14/where-guest-engagement-and-technology-meet-for-boutique-hotels/?ref=hotelrevenueinsights.com) The article looks at how boutique hotels can use technology without losing the personal, human feel that makes them distinctive, covering changing guest expectations around personalization and unique experiences, the role of data and tech across the full guest journey from pre booking to post stay, the importance of feedback and online reviews as a source of insight, and the bigger challenge of choosing tools that genuinely improve the guest experience instead of adding tech for its own sake. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-9.59.37---AM.png)](https://insights.ehotelier.com/insights/2026/05/14/where-guest-engagement-and-technology-meet-for-boutique-hotels/?ref=hotelrevenueinsights.com) --- ## [Is Uber expanding into hotel bookings good or bad for the industry?](https://www.hospitalitynet.org/panel/revenue-optimization/is-uber-expanding-into-hotel-bookings-good-or-bad-for-the-industry?ref=hotelrevenueinsights.com) Uber just announced that it will start offering hotel bookings in partnership with Expedia. Uber users in the U.S. will have access to a wide selection of hotels, an offering which will grow overtime to the full to 700k+ properties on the Expedia platform. Vacation rentals from Expedia’s Vrbo will be added later this year. Global launch is expected in the future. This is yet another step in Uber’s strategy to become an “app for everything.” The 46 million U.S.- based Uber One members, part of the paid membership program with subscription fees of $9.99/month or $99.99/year, will earn 10% back in Uber One credits on all hotel bookings, and save 20% on a rolling list of over 10k hotels. In return, Expedia will add Uber rides directly in the Expedia mobile app beginning in June, and travelers will start receiving push notifications before hotel check-in to book discounted Uber rides. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-16-at-10.01.41---AM.png)](https://www.linkedin.com/feed/update/urn:li:activity:7460205866995077120/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAAnUMjgBwyiOoR6Gq-vZIlJRsYeY3WP%5FNhk) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 9, 2026 URL: https://www.hotelrevenueinsights.com/may-9-2026/ Last updated: 2026-05-09T19:26:30.000Z ## [Different types of hotel room: Classifications explained](https://hospitalityinsights.ehl.edu/types-of-hotel-rooms?ref=hotelrevenueinsights.com) The article starts as a guide to standard hotel room classifications like single, double, twin, deluxe, and suite types, but it really expands into how room categories affect pricing, positioning, and revenue strategy, then moves into newer room concepts such as wellness rooms, pet friendly rooms, smart rooms, and highly experiential room designs, before finishing with attribute based selling and the idea that hotels can move beyond fixed room types by selling individual features and benefits more strategically. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-11.47.16---AM.png)](https://hospitalityinsights.ehl.edu/types-of-hotel-rooms?ref=hotelrevenueinsights.com) --- ## [Your AI Agent will make you the smartest person in an empty room](https://www.demandcalendar.com/blog/your-ai-agent-will-make-you-the-smartest-person-in-an-empty-room?ref=hotelrevenueinsights.com) The article is about the limits of AI agents in hotel revenue work, arguing that saving a revenue manager time is not the same as improving hotel performance, then showing how forecasts often stay trapped inside one department while sales, marketing, F&B, and operations keep making decisions without that insight, so the real value comes from turning the forecast into a shared operating tool across the whole hotel first and only then layering AI on top. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-11.51.45---AM.png)](https://www.demandcalendar.com/blog/your-ai-agent-will-make-you-the-smartest-person-in-an-empty-room?ref=hotelrevenueinsights.com) --- ## [Hotel site selection: A market-first approach to hotel location analysis](https://www.kalibrilabs.com/hotel-site-selection-a-market-first-approach-to-hotel-location-analysis/?ref=hotelrevenueinsights.com) The article explains how hotel site selection should start with market and submarket analysis before land, brand, or design decisions, then walks through the main signals developers and investors should study such as demand and supply balance, long term performance, volatility, and submarket differences, before showing how historical data and forward looking forecasts can be used together to test feasibility, shape underwriting assumptions, and reduce downside risk early in the development process. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-11.54.32---AM.png)](https://www.kalibrilabs.com/hotel-site-selection-a-market-first-approach-to-hotel-location-analysis/?ref=hotelrevenueinsights.com) --- ## [Transforming hotels with business intelligence for hotels](https://www.revenuegenerationllc.com/post/transforming-hotels-with-business-intelligence-for-hotels?ref=hotelrevenueinsights.com) The article is a general overview of how business intelligence can be used in hotels, covering the main benefits across revenue management, guest experience, operations, marketing, and competitor tracking, then moving into the role of AI within BI tools, what features hotels should look for in those systems, and a simple step by step guide for implementation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-11.58.52---AM.png)](https://www.revenuegenerationllc.com/post/transforming-hotels-with-business-intelligence-for-hotels?ref=hotelrevenueinsights.com) --- ## [The real reason your direct bookings are not growing](https://toplinerm.com/the-real-reason-your-direct-bookings-are-not-growing/?ref=hotelrevenueinsights.com) The article is a practical breakdown of why direct bookings stay flat even when hotels think they are prioritizing them, focusing less on OTAs themselves and more on the hotel’s own weak points, such as a clunky booking engine, poor mobile conversion, hidden or ineffective best rate guarantees, lack of meaningful direct booking perks, weak metasearch presence, unnoticed parity violations, and missed pre arrival and post stay communication. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-12.01.27---PM.png)](https://toplinerm.com/the-real-reason-your-direct-bookings-are-not-growing/?ref=hotelrevenueinsights.com) --- ## [What does it actually take to get your hotel on ChatGPT?](https://www.mylighthouse.com/resources/blog/how-to-get-your-hotel-on-chatgpt?ref=hotelrevenueinsights.com) The article explains what hotels actually need to do to show up inside ChatGPT, arguing that it is less about building custom tech and more about making hotel content structured, accurate, and AI readable, then walking through Lighthouse’s process step by step, from automatically gathering hotel data into an AI data hub, to placing the property inside The Hotels Network app in ChatGPT, to formatting content for AI discovery through GEO, and finally addressing practical concerns like website redesigns, booking engine limitations, and ongoing maintenance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-12.08.46---PM.png)](https://www.mylighthouse.com/resources/blog/how-to-get-your-hotel-on-chatgpt?ref=hotelrevenueinsights.com) --- ## [Uber just entered your hotel. The question is not whether that is a threat. The question is what signal you are about to lose](https://www.hospitalitynet.org/opinion/4132241/uber-just-entered-your-hotel-the-question-is-not-whether-that-is-a-threat-the-question-is-what-signal-you-are-about-to-lose?ref=hotelrevenueinsights.com) The article is less about Uber adding hotel booking and more about what hotels lose when another platform sits between them and the guest, arguing that Uber’s real advantage is not the reservation itself but the behavioral data around search, price sensitivity, location, movement, and in trip habits, then broadening that point to show how Google, Apple, and AI platforms are also capturing more of the traveler relationship, before ending with a call for hotels to build stronger internal systems for collecting, connecting, and using their own guest intelligence instead of focusing only on commissions and distribution. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-09-at-12.18.13---PM.png)](https://www.hospitalitynet.org/opinion/4132241/uber-just-entered-your-hotel-the-question-is-not-whether-that-is-a-threat-the-question-is-what-signal-you-are-about-to-lose?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 2, 2026 URL: https://www.hotelrevenueinsights.com/may-2-2026/ Last updated: 2026-05-02T07:15:32.000Z ## [What will be the impact of Agentic AI in hospitality: significant as the Internet or as insignificant as blockchain and the metaverse?](https://www.hospitalitynet.org/panel/information-technology/what-will-be-the-impact-of-agentic-ai-in-hospitality-significant-as-the-internet-or-as-insignificant-as-blockchain-and-the-metaverse?ref=hotelrevenueinsights.com) There have been heated discussions in hospitality about the impact of agentic AI on the industry. From proponents predicting that it will “change everything in travel and hospitality”, to detractors who are skeptical about its immediate value proposition and useful applications. In the past, we have had similar heated discussions about the impact of the Internet, blockchain and the metaverse. Agentic AI in travel and hospitality is a type of AI that makes autonomous travel decisions and takes actions to achieve specific tasks and goals, from travel planning, research of locations, amenities and rates, to booking hotels, flights and all of the necessary travel auxiliaries to make their master’s trip a success. Some experts believe that agentic AI will disintermediate the OTAs and allow hoteliers to sell directly on the GenAI platforms like ChatGPT, Claude, Grok and Gemini. Other experts believe Google’s approach to agentic AI is the correct one. In Google’s own words: *“To make agentic AI a reality, Google is working on building out the experience with industry partners such as Booking..com, Expedia, Marriott International, IHG Hotels & Resorts, Choice Hotels International and Wyndham Hotels & Resorts.”* The question is, **what will be the impact of Agentic AI in hospitality: significant as the Internet or as insignificant as blockchain and the metaverse?** --- ## [Boutique hotels defined: Unique experiences & differences](https://hospitalityinsights.ehl.edu/boutique-hotels?ref=hotelrevenueinsights.com) The article explains what boutique hotels are and how they differ from standard hotels through size, service, design, and local character, then moves into why the segment is growing, what today’s travelers want from boutique stays such as vibe, authenticity, personalization, and wellness, and where the business gets harder through distribution costs, staffing, revenue management, and branding pressure, before ending with a discussion of how global chains are absorbing the category through lifestyle and soft brands and what that means for the future of true boutique identity. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-11.37.03---AM.png)](https://hospitalityinsights.ehl.edu/boutique-hotels?ref=hotelrevenueinsights.com) --- ## [Why Business Intelligence matters for hotels: Unlocking revenue potential](https://www.revenuegenerationllc.com/post/why-business-intelligence-matters-for-hotels-unlocking-revenue-potential?ref=hotelrevenueinsights.com) The article is a broad introduction to business intelligence in hotels, explaining what BI actually is, where the data comes from, and how hotels can use it across pricing, forecasting, operations, marketing, and guest experience, then moving into the connection between BI and AI through tools like dynamic pricing, personalization, sentiment analysis, and automation, before ending with a basic implementation roadmap for hotels that want to start using data more systematically to improve revenue and efficiency. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.01.17---PM.png)](https://www.revenuegenerationllc.com/post/why-business-intelligence-matters-for-hotels-unlocking-revenue-potential?ref=hotelrevenueinsights.com) --- ## [Critical hotel data is sitting in your team chat on personal devices](https://hoteltechreport.com/news/critical-hotel-data-is-sitting-in-your-team-chat-on-personal-devices?ref=hotelrevenueinsights.com) The article argues that many hotels still run important internal communication through personal apps like iMessage or WhatsApp, then explains why that creates hidden problems around guest data security, staff turnover, compliance, and day to day execution, using a hotel example to show how information gets lost or walks out the door with employees, before contrasting that with managed staff communication platforms that offer access control, audit trails, shift continuity, and data ownership. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.13.14---PM.png)](https://hoteltechreport.com/news/critical-hotel-data-is-sitting-in-your-team-chat-on-personal-devices?ref=hotelrevenueinsights.com) --- ## [Dynamic loyalty program for restaurant revenue management](https://www.sciencedirect.com/science/article/pii/S0278431926001441?via%3Dihub&ref=hotelrevenueinsights.com) This study introduces a novel revenue management strategy for restaurants: dynamic loyalty programs aimed at shaping customer behavior, optimizing table utilization, and boosting revenue. Unlike traditional dynamic pricing—commonly applied in hotel revenue management and often criticized for leading to customer dissatisfaction due to perceived unfairness—this approach uses loyalty points as incentives to encourage guests to dine during off-peak periods, without modifying menu prices. A scenario-based experimental design was used to assess customer responses, with a particular emphasis on the psychological trait of locus of control. The findings reveal that younger consumers and those with a strong internal locus of control are particularly receptive to these incentives, underscoring the potential for developing personalized, behaviorally driven loyalty programs as an effective revenue management strategy in the restaurant industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.24.32---PM.png)](https://www.sciencedirect.com/science/article/pii/S0278431926001441?via%3Dihub&ref=hotelrevenueinsights.com) --- ## [How can hotels stay competitive without slashing last-minute rates?](https://www.revfine.com/hotel-pricing-strategy-last-minute-rate-drops/?ref=hotelrevenueinsights.com) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.30.55---PM.png) --- ## [Uber adds hotels, leans on loyalty to drive bookings](https://www.phocuswire.com/news/technology/uber-hotel-booking-expedia-group?ref=hotelrevenueinsights.com) The article covers Uber’s push deeper into travel by adding hotel booking through Expedia Group, then explains how the offer is being tied to Uber One loyalty perks like hotel discounts and credits, why Uber sees this as part of its broader super app strategy, what analysts think about Uber trying to move from an in destination utility into a pre trip planning platform, and how AI voice booking, travel recommendations, and other travel features fit into that larger expansion. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.35.57---PM-1.png)](https://www.phocuswire.com/news/technology/uber-hotel-booking-expedia-group?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [![CTA Image](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/05/Screenshot-2026-05-01-at-12.47.08---PM.png)](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) [Merch for RevPAR Gurus ](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 25, 2026 URL: https://www.hotelrevenueinsights.com/april-25-2026/ Last updated: 2026-04-25T18:44:36.000Z ## [What can hotels do to decrease their cancellation rates?](https://www.hospitalitynet.org/panel/revenue-optimization/what-can-hotels-do-to-decrease-their-cancellation-rates-2?ref=hotelrevenueinsights.com) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.00.36---AM.png) --- ## [Hotel customer journey: The guest experience guide](https://hospitalityinsights.ehl.edu/hotel-customer-journey?ref=hotelrevenueinsights.com) The article is a full walkthrough of the hotel customer journey from inspiration and research to booking, check-in, in-stay experience, and post-stay follow-up, with a strong focus on how that journey is changing because of social media, AI, self-service tech, personalization, direct booking strategy, guest messaging, reviews, and ancillary revenue, so it is most useful if you want a broad guest experience overview rather than a narrow how-to on one specific stage. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.05.42---AM.png)](https://hospitalityinsights.ehl.edu/hotel-customer-journey?ref=hotelrevenueinsights.com) --- ## [The AI funnel is broken. The key to fixing it lies in the consideration phase](https://www.mirai.com/blog/the-ai-funnel-is-broken-the-key-to-fixing-it-lies-in-the-consideration-phase/?ref=hotelrevenueinsights.com) The article looks at why AI is already strong at the discovery stage of travel planning but still weak in the consideration stage where travelers need exact, trustworthy answers before booking, then explains why that gap is slowing real booking impact, explores the role of structured data, MCP, apps, and automatic source discovery, compares ChatGPT and Google’s starting positions, and argues that the next battle in hotel distribution will be won not by whoever is most visible in AI, but by whoever is most verifiable. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.11.01---AM.png)](https://www.mirai.com/blog/the-ai-funnel-is-broken-the-key-to-fixing-it-lies-in-the-consideration-phase/?ref=hotelrevenueinsights.com) --- ## [The most common revenue management mistakes hotels still make](https://toplinerm.com/the-most-common-revenue-management-mistakes-hotels-still-make/?ref=hotelrevenueinsights.com) The article is a rundown of the revenue management mistakes hotels still make, including pricing too heavily off last year’s numbers, failing to update forecasts, holding rate when demand is no longer there, misusing comp set data, ignoring cancellation patterns, treating all midweek nights the same, missing early warning signs in the business mix, and leaving revenue management as a part time task instead of a structured discipline, so it is mainly useful as a diagnostic checklist for spotting weak points in an existing strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.14.31---AM.png)](https://toplinerm.com/the-most-common-revenue-management-mistakes-hotels-still-make/?ref=hotelrevenueinsights.com) --- ## [OTB (on the books) in hotels: what it means and how to use it for pricing](https://www.mylighthouse.com/resources/blog/ultimate-guide-to-otb?ref=hotelrevenueinsights.com) The article is a practical guide to OTB, explaining what on the books data actually means, how hotels use it to track future occupancy and room revenue, why it matters for pricing and forecasting, how to read booking pace and pickup, how to connect rates with occupancy trends, and how market level OTB benchmarking adds context by showing whether your hotel is outperforming or lagging the wider market, so it is most useful as a solid primer for someone who wants to sharpen forecasting and pricing decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.21.22---AM.png)](https://www.mylighthouse.com/resources/blog/ultimate-guide-to-otb?ref=hotelrevenueinsights.com) --- ## [Instagram drives demand. Now it’s time to drive direct bookings](https://blog.guestcentric.com/instagram-drives-demand-now-its-time-to-drive-direct-bookings/?ref=hotelrevenueinsights.com) The article looks at Instagram not as a branding channel but as part of the hotel booking funnel, arguing that many hotels already generate demand there but lose the booking because the handoff to the website or booking engine is weak, then covering how Instagram now influences the decision phase, where hotels create friction, what stronger profiles and more decision-oriented content look like, how to improve discovery and mobile booking flow, and which commercial metrics matter if you want to know whether Instagram is actually driving direct revenue rather than just engagement. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.28.33---AM.png)](https://blog.guestcentric.com/instagram-drives-demand-now-its-time-to-drive-direct-bookings/?ref=hotelrevenueinsights.com) --- ## [ChatGPT Hotel Ads: They're here and OTAs already have first-mover advantage](https://hoteltechreport.com/news/chatgpt-hotel-ads?ref=hotelrevenueinsights.com) The article is about the arrival of hotel ads in ChatGPT and why that matters for distribution, explaining how AI search compresses the traditional hotel booking funnel into a tiny shortlist of only a few properties, why OTAs currently have a head start because of stronger data visibility, what makes ChatGPT ads different from Google Hotel Ads, why organic presence across OTAs, reviews, and business listings matters more than paid spend for now, and what hotels should do immediately to improve their chances of showing up in AI driven recommendations before the ad product fully opens up. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-25-at-11.33.13---AM.png)](https://hoteltechreport.com/news/chatgpt-hotel-ads?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 4, 2026 URL: https://www.hotelrevenueinsights.com/april-4-2026/ Last updated: 2026-04-04T07:02:56.000Z ## [Striving for wellness excellence amid global change](https://www.hospitalitynet.org/panel/wellness-lifestyle-and-spa/striving-for-wellness-excellence-amid-global-change?ref=hotelrevenueinsights.com) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.27.52---AM.png) --- ## [Lifestyle hotels: Catering to modern traveler preferences](https://hospitalityinsights.ehl.edu/lifestyle-hotels?ref=hotelrevenueinsights.com) The article explains what lifestyle hotels are, how they differ from boutique hotels, who they appeal to, and why the segment is growing, then walks through examples, discusses the risk of lifestyle brands losing authenticity as they scale, and looks at where the category is heading next, including wellness, community programming, tech, and resort expansion. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.35.57---AM.png)](https://hospitalityinsights.ehl.edu/lifestyle-hotels?ref=hotelrevenueinsights.com) --- ## [Revenue reactions: AI in hospitality – Why data, math, and trust will decide the winners](https://ideas.com/revenue-reactions-ai-in-hospitality-why-data-math-and-trust-will-decide-the-winners/?ref=hotelrevenueinsights.com) The article looks at the current AI wave in hospitality and sorts through what is hype versus what is actually useful, comparing generative AI tools for tasks like messaging and workflow support with mathematically driven systems built for forecasting, pricing, and optimization, then focusing on why trust, data quality, integrations, and explainable recommendations will determine which vendors and hotels actually get measurable performance gains. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.40.07---AM.png)](https://ideas.com/revenue-reactions-ai-in-hospitality-why-data-math-and-trust-will-decide-the-winners/?ref=hotelrevenueinsights.com) --- ## [Why group pricing on gut feel is costing your hotel money](https://www.demandcalendar.com/blog/why-group-pricing-on-gut-feel-is-costing-your-hotel-money?ref=hotelrevenueinsights.com) The article focuses on why hotels lose money when group business is priced mainly on instinct, then walks through how displacement analysis should really work by comparing group business against the transient revenue and profit it may replace, covering common mistakes like relying on gross revenue, using flat cost assumptions, and averaging demand across nights, before moving into the sales versus revenue management tension and showing how a shared minimum acceptable rate can speed up quoting, reduce internal conflict, and make group decisions more financially sound. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.43.41---AM.png)](https://www.demandcalendar.com/blog/why-group-pricing-on-gut-feel-is-costing-your-hotel-money?ref=hotelrevenueinsights.com) --- ## [From browsing to conversation: AI Infrastructure to compete in the new hotel ecosystem](https://www.mirai.com/blog/from-browsing-to-conversation-ai-infrastructure-to-compete-in-the-new-hotel-ecosystem/?ref=hotelrevenueinsights.com) The article explores how hotel distribution may shift from website browsing to conversational booking, arguing that hotels will need new infrastructure rather than just AI add-ons, then breaks down the main building blocks of that infrastructure, including a conversation-ready booking engine, a structured hotel knowledge base, an AI assistant, external connectivity through MCP, and governance tools to monitor and control interactions, all framed as a way for hotels to protect and strengthen direct sales as AI assistants become a bigger part of trip planning. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.47.42---AM.png)](https://www.mirai.com/blog/from-browsing-to-conversation-ai-infrastructure-to-compete-in-the-new-hotel-ecosystem/?ref=hotelrevenueinsights.com) --- ## [Innovative and creative revenue ideas for hotels](https://www.revenuegenerationllc.com/post/innovative-and-creative-revenue-ideas-for-hotels?ref=hotelrevenueinsights.com) The article is a practical list of hotel revenue ideas aimed at producing quick results, covering tactics like dynamic pricing, personalized packages, upselling, loyalty programs, and event business, then moving into the role of technology such as RMS, CRM, mobile tools, chatbots, and marketing analytics, before rounding out with guest experience improvements, cost control ideas, and a simple implementation checklist for turning those strategies into action. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-10.59.05---AM.png)](https://www.revenuegenerationllc.com/post/innovative-and-creative-revenue-ideas-for-hotels?ref=hotelrevenueinsights.com) --- ## [Forecasting through uncertainty](https://www.globalassetsolutions.com/forecasting-through-uncertainty?ref=hotelrevenueinsights.com) The article looks at how hotel forecasting changes during geopolitical disruption, arguing that conflict does not erase demand so much as redirect it, then walks through which source markets and segments are disappearing, which ones are holding up or emerging, how aviation and border friction reshape demand patterns, and why owners should throw out pre-conflict budgets in favor of short-term, segment-by-segment forecasting built around realistic scenarios, new demand sources, and constant weekly revision. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/04/Screenshot-2026-04-03-at-11.01.23---AM.png)](https://www.globalassetsolutions.com/forecasting-through-uncertainty?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 21, 2026 URL: https://www.hotelrevenueinsights.com/march-21-2026/ Last updated: 2026-03-21T07:08:33.000Z ## [ITB Berlin AI Insights](https://www.hospitalitynet.org/panel/ai-everywhere/itb-berlin-ai-insights?ref=hotelrevenueinsights.com) Question for the World Panel experts: If you were at ITB Berlin last week, you probably heard the word “AI” more times than you ever wanted to - so we’d love to cut through the noise and hear your personal conclusion: What’s the one AI takeaway from ITB 2026 that still sticks with you, and why does it matter? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.27.56---PM.png)](https://www.hospitalitynet.org/panel/ai-everywhere/itb-berlin-ai-insights?ref=hotelrevenueinsights.com) --- ## [AI in foodservice: Operational value and what it requires](https://hospitalityinsights.ehl.edu/ai-in-the-foodservice-industry-innovations-benefits?ref=hotelrevenueinsights.com) AI in foodservice is presented as a practical response to labor pressure, cost volatility, and the need for consistency, with the article arguing that the real payoff comes not from chasing flashy tools but from using clean data, clear operating standards, and targeted use cases so AI can improve forecasting, staffing, decision making, and efficiency without weakening the human side of hospitality. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.31.21---PM.png)](https://hospitalityinsights.ehl.edu/ai-in-the-foodservice-industry-innovations-benefits?ref=hotelrevenueinsights.com) --- ## [The role of remote revenue analysts in hotels](https://www.revenuegenerationllc.com/post/the-role-of-remote-revenue-analysts-in-hotels?ref=hotelrevenueinsights.com) Remote revenue analysts are framed as a flexible way for hotels to strengthen pricing, forecasting, channel mix, and market analysis without adding on site overhead, with the main benefit being faster, data driven decisions that can improve RevPAR and profitability while supporting multiple properties through technology and remote collaboration. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.34.35---PM.png)](https://www.revenuegenerationllc.com/post/the-role-of-remote-revenue-analysts-in-hotels?ref=hotelrevenueinsights.com) --- ## [How to conduct an effective hotel displacement analysis](https://www.mylighthouse.com/resources/blog/displacement-analysis-for-your-hotel?ref=hotelrevenueinsights.com) Displacement analysis helps hotels decide whether a group booking is really worth taking by comparing its total value against the revenue that could be earned from transient guests over the same dates, with the key takeaway being that the smartest decisions come from looking beyond room revenue alone and factoring in demand forecasts, ancillary spend, costs, and market conditions before giving up valuable inventory. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.40.29---PM.png)](https://www.mylighthouse.com/resources/blog/displacement-analysis-for-your-hotel?ref=hotelrevenueinsights.com) --- ## [European hotel transactions report 2025](https://www.globalassetsolutions.com/european-hotel-transactions-2025?ref=hotelrevenueinsights.com) European hotel investment picked up in 2025 as lower interest rates, easing inflation, and resilient travel demand helped restore confidence, but investors still stayed selective, with the strongest appetite centered on upscale and upper upscale assets because they offered the best mix of liquidity, scalability, pricing power, and balanced leisure plus corporate demand across the region. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.50.11---PM.png)](https://www.globalassetsolutions.com/european-hotel-transactions-2025?ref=hotelrevenueinsights.com) --- ## [The capacity illusion](https://www.linkedin.com/pulse/capacity-illusion-sherri-kimes-alocf?ref=hotelrevenueinsights.com) The post argues that many hospitality businesses confuse theoretical capacity with real capacity, because what limits performance is often not the number of rooms or seats available but hidden operational bottlenecks like housekeeping, kitchen throughput, staffing, or entry flow, and the bigger opportunity now is that AI and connected data can finally make those invisible constraints visible so managers can reduce lost revenue and manage demand against what the operation can actually deliver. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-12.58.08---PM.png)](https://www.linkedin.com/pulse/capacity-illusion-sherri-kimes-alocf?ref=hotelrevenueinsights.com) --- ## [Is luxury getting overcrowded? When every hotel looks premium, how do the best stand apart?](https://www.hospitalitynet.org/opinion/4130698/is-luxury-getting-overcrowded-when-every-hotel-looks-premium-how-do-the-best-stand-apart?ref=hotelrevenueinsights.com) Luxury is getting harder to define because upscale and lifestyle hotels now deliver many of the design, service, and experience cues that once belonged mostly to traditional luxury, so the brands that still command a true premium are the ones offering something more distinctive, emotionally resonant, and difficult to replicate rather than relying on prestige alone. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-20-at-1.03.44---PM.png)](https://www.hospitalitynet.org/opinion/4130698/is-luxury-getting-overcrowded-when-every-hotel-looks-premium-how-do-the-best-stand-apart?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 14, 2026 URL: https://www.hotelrevenueinsights.com/march-14-2026/ Last updated: 2026-03-14T17:44:31.000Z ## [ITB Berlin 2026 Innovation Report: Decision speed is becoming a hotel’s competitive advantage](https://hoteltechreport.com/news/itb-berlin-2026?ref=hotelrevenueinsights.com) The biggest hotel tech trend from ITB Berlin 2026 was not one single tool but a broader shift toward faster decision making, with new systems helping hotels respond more quickly to guest inquiries, pricing changes, operational issues, and booking opportunities, making speed of action a key competitive advantage. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-9.59.07---AM.png)](https://hoteltechreport.com/news/itb-berlin-2026?ref=hotelrevenueinsights.com) --- ## [Feeling anxious about 2026? Here are 6 strategies for managing hotel pricing in an uncertain market](https://roompricegenie.com/6-strategies-for-managing-hotel-pricing-in-an-uncertain-market/?ref=hotelrevenueinsights.com) The article explains that hotels should manage uncertain markets by planning for different demand scenarios, watching booking pace instead of just occupancy, avoiding panic discounting, protecting inventory, staying aware of competitors without copying them blindly, and using automation to react faster and protect profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-10.05.38---AM.png)](https://roompricegenie.com/6-strategies-for-managing-hotel-pricing-in-an-uncertain-market/?ref=hotelrevenueinsights.com) --- ## [Is your hotel demand forecast stuck in the past? Why relying on historical data could be costing you money](https://www.mylighthouse.com/resources/blog/hotel-demand-forecast?ref=hotelrevenueinsights.com) Relying only on past hotel performance can leave revenue teams reacting too late, while a stronger forecast blends historical data with forward-looking search and market signals so hotels can spot demand shifts earlier, price with more confidence, and target promotions more effectively before competitors catch up. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-10.10.56---AM.png)](https://www.mylighthouse.com/resources/blog/hotel-demand-forecast?ref=hotelrevenueinsights.com) --- ## [Hotel chatbots explained: Benefits, challenges, and best practices](https://hospitalityinsights.ehl.edu/hospitality/hotel-chatbots?ref=hotelrevenueinsights.com) Hotel chatbots are becoming a practical tool for hospitality, helping properties automate routine guest questions, support bookings and upselling, reduce staff pressure, and collect useful guest data, but the real value depends on thoughtful implementation, smooth system integration, strong privacy safeguards, and keeping human support available when needed. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-10.17.25---AM.png)](https://hospitalityinsights.ehl.edu/hospitality/hotel-chatbots?ref=hotelrevenueinsights.com) --- ## [Why energy volatility may redefine hospitality pricing, guest trust, and operational strategy](https://www.hospitalitynet.org/opinion/4131396/the-invisible-cost-of-comfort?ref=hotelrevenueinsights.com) As energy costs become more volatile, hotels may no longer be able to quietly absorb the cost of guest comfort, pushing the industry toward smarter efficiency investments, clearer pricing logic, and possibly even carefully framed energy related fees, with the core message being that the real winners will be the operators who reduce waste first and communicate any added costs in a way that protects trust. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-10.22.27---AM.png)](https://www.hospitalitynet.org/opinion/4131396/the-invisible-cost-of-comfort?ref=hotelrevenueinsights.com) --- ## [Why your hotel forecast is wrong and how to fix It](https://toplinerm.com/why-your-hotel-forecast-is-wrong-and-how-to-fix-it/?ref=hotelrevenueinsights.com) Many hotel forecasts miss the mark because they lean too heavily on last year’s numbers, outdated pickup curves, and manual spreadsheets, when what really works is a living forecast built on current pace, external demand signals, segmented scenarios, and regular updates that directly shape pricing and commercial decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-14-at-10.24.57---AM.png)](https://toplinerm.com/why-your-hotel-forecast-is-wrong-and-how-to-fix-it/?ref=hotelrevenueinsights.com) --- ## [OpenAI’s shift shows travel is too complex for quick-fix distribution](https://www.phocuswire.com/news/technology/openai-chatgpt-instant-checkout-travel-intermediaries?ref=hotelrevenueinsights.com) Rather than replacing travel intermediaries, the article highlights how OpenAI is pulling back from direct in-chat travel checkout and shifting toward ChatGPT apps, reinforcing the idea that travel booking is too complex to shortcut because payments, servicing, and fulfillment still depend on specialized platforms like OTAs and other travel partners. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/OpenAI-Travel-Complexity-Editorial.webp)](https://www.phocuswire.com/news/technology/openai-chatgpt-instant-checkout-travel-intermediaries?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 7, 2026 URL: https://www.hotelrevenueinsights.com/march-7-2026/ Last updated: 2026-03-07T08:05:37.000Z ## [What every owner needs to know before deciding to sell, hold, or renovate in 2026](https://www.hvs.com/article/10392-what-every-owner-needs-to-know-before-deciding-to-sell-hold-or-renovate-in-2026?ref=hotelrevenueinsights.com) This article says hotel owners in 2026 need to decide whether to sell, hold, or renovate based on a mix of stabilizing transaction activity, uneven segment performance, rising refinancing pressure, and costly brand-required renovations, with the main takeaway being that owners who understand their asset’s position, prepare early, and address debt and PIP issues proactively will be in the best position to protect value and act strategically. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-10.37.06---AM.png)](https://www.hvs.com/article/10392-what-every-owner-needs-to-know-before-deciding-to-sell-hold-or-renovate-in-2026?ref=hotelrevenueinsights.com) --- ## [Superstar hotel asset managers: Are you working with one?](https://www.hospitalitynet.org/opinion/4131265/superstar-hotel-asset-managers-are-you-working-with-one?ref=hotelrevenueinsights.com) This article says great hotel asset managers drive value by focusing on NOI, making tough decisions, protecting margins, and empowering teams, while weak asset managers hurt performance by chasing vanity metrics, overpromising, creating meeting-heavy cultures, and avoiding real problems. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-10.42.44---AM.png)](https://www.hospitalitynet.org/opinion/4131265/superstar-hotel-asset-managers-are-you-working-with-one?ref=hotelrevenueinsights.com) --- ## [Hotel SWOT Analysis: Evaluating strengths & weaknesses](https://hospitalityinsights.ehl.edu/hospitality/hotel-swot-analysis/?ref=hotelrevenueinsights.com) This article explains that a hotel SWOT analysis helps identify a property’s internal strengths and weaknesses and its external opportunities and threats, so hotel leaders can turn those insights into practical strategy, with the article using the future Louis Vuitton hotel in Paris as a case study to show how the framework works in real life. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-10.45.25---AM.png)](https://hospitalityinsights.ehl.edu/hospitality/hotel-swot-analysis/?ref=hotelrevenueinsights.com) --- ## [The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch?ref=hotelrevenueinsights.com) This article announces that The Hotels Network, powered by Lighthouse, has launched a ChatGPT app that lets hotels appear in AI trip-planning conversations with brand-controlled content, live direct rates, and links to commission-free direct bookings, positioning it as a new distribution channel that helps hotels reduce reliance on OTAs and control how they are presented in AI search. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-10.57.22---AM.png)](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch?ref=hotelrevenueinsights.com) --- ## [​Rate parity in 2026: What hotels need to know](https://www.hotelchamp.com/blog/what-hotels-need-to-know-about-rate-parity?ref=hotelrevenueinsights.com) This article explains that rate parity no longer simply means matching OTA prices, because OTAs now use loyalty discounts, mobile rates, targeted promotions, and price matching tools that can still undercut or neutralize a hotel’s direct offer, so hotels need to focus less on identical pricing and more on building trust, clear value, and stronger direct booking conversion. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-11.00.37---AM.png)](https://www.hotelchamp.com/blog/what-hotels-need-to-know-about-rate-parity?ref=hotelrevenueinsights.com) --- ## [Your hotel’s new front door: What the new MCP means for hospitality](https://blog.guestcentric.com/your-hotels-new-front-door-what-mcp-means-for-hospitality/?ref=hotelrevenueinsights.com) This article explains that MCP could become a new direct booking gateway for hotels by letting AI assistants access real-time hotel data like rates, availability, and policies, so instead of sending travelers through OTAs, hotels could appear and book directly inside AI conversations, but to benefit they need clean, connected, machine-readable data. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-11.12.40---AM.png)](https://blog.guestcentric.com/your-hotels-new-front-door-what-mcp-means-for-hospitality/?ref=hotelrevenueinsights.com) --- ## [Top hotel groups, chains, and brands: Number of rooms, revenue, and loyalty programs](https://www.altexsoft.com/blog/hotel-groups-chains-brands/?ref=hotelrevenueinsights.com) This article explains the difference between hotel groups, chains, and brands, then compares the biggest global players by size, revenue, room count, loyalty programs, and ownership models, showing how major companies like Marriott, Hilton, Accor, and Hyatt grow mostly through asset light strategies such as franchising and management contracts rather than owning most of their hotels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/03/Screenshot-2026-03-06-at-11.16.10---AM.png)](https://www.altexsoft.com/blog/hotel-groups-chains-brands/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 28, 2026 URL: https://www.hotelrevenueinsights.com/february-28-2026/ Last updated: 2026-02-28T08:05:05.000Z ## [The life of a slipper: Spa & Wellness form and function](https://www.hvs.com/article/10391-the-life-of-a-slipper-spa-wellness-form-and-function?ref=hotelrevenueinsights.com) The article uses the simple decision of disposable versus reusable spa slippers to show how small design choices reveal bigger truths about a wellness space. It explains that the best spas balance form and function so the space feels emotionally calming for guests while also working smoothly for staff, with clear effects on sustainability, back of house layout, laundry and storage needs, brand messaging, and operating costs. By treating the slipper choice as a early design test, the article shows how aligning guest journey, operations, and financial feasibility helps a spa become a true revenue engine and brand signature instead of a beautiful but inefficient cost center. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-12.48.45---PM.png)](https://www.hvs.com/article/10391-the-life-of-a-slipper-spa-wellness-form-and-function?ref=hotelrevenueinsights.com) --- ## [What hotel asset managers should expect from revenue management in 2026](https://catalaconsulting.co.uk/hotel-asset-manager-revenue-management-2026/?ref=hotelrevenueinsights.com) The article says that by 2026 revenue management should function as an asset performance tool, not just daily pricing. Asset managers should expect it to connect decisions to NOI, protect long term rate position, reduce volatility, and provide credible rolling forecasts with scenarios and early warnings. It should push back on unprofitable sales deals using clear displacement logic, manage channel mix based on cost of acquisition and contribution, rely on automation for routine work while applying human judgment in high risk periods, and report in a short decision focused way that supports long term value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.00.31---PM.png)](https://catalaconsulting.co.uk/hotel-asset-manager-revenue-management-2026/?ref=hotelrevenueinsights.com) --- ## [The 3 levels of pricing architecture: where is your profitability decided? (Part 2)](https://www.mirai.com/blog/the-3-levels-of-pricing-architecture-where-is-your-profitability-decided-part-2/?ref=hotelrevenueinsights.com) This article explains how different pricing structures in hotels affect profitability, focusing on occupancy supplements and showing that the best option for most hotels is a flexible, demand-based approach that helps the direct channel stay competitive, improve margins, and sometimes generate more net revenue even at a lower final price. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.04.56---PM.png)](https://www.mirai.com/blog/the-3-levels-of-pricing-architecture-where-is-your-profitability-decided-part-2/?ref=hotelrevenueinsights.com) --- ## [Agentic hotel bookings: What are we actually talking about here?](https://www.hospitalitynet.org/opinion/4131122/agentic-hotel-bookings-what-are-we-actually-talking-about-here?ref=hotelrevenueinsights.com) This article says that “agentic hotel booking” is being used too loosely and actually refers to three different models: AI-assisted booking on consumer platforms, AI-mediated booking on a hotel’s own website, and fully AI-executed agent-to-agent booking, with the main point being that each model requires very different technology, payment, identity, and control frameworks, so hotels should stop treating them as the same thing [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.09.08---PM.png)](https://www.hospitalitynet.org/opinion/4131122/agentic-hotel-bookings-what-are-we-actually-talking-about-here?ref=hotelrevenueinsights.com) --- ## [Hotel investment analysis: Using market data to evaluate opportunities before acquisition](https://www.kalibrilabs.com/hotel-investment-analysis-using-market-data-to-evaluate-opportunities-before-acquisition/?ref=hotelrevenueinsights.com) This article explains that hotel investors should evaluate markets and submarkets before analyzing individual properties, using long-term performance data, supply and demand trends, risk patterns, and forecasts to make more disciplined pre-acquisition decisions and build more realistic underwriting assumptions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.12.26---PM.png)](https://www.kalibrilabs.com/hotel-investment-analysis-using-market-data-to-evaluate-opportunities-before-acquisition/?ref=hotelrevenueinsights.com) --- ## [How to tell if your revenue strategy is actually working](https://toplinerm.com/how-to-tell-if-your-revenue-strategy-is-actually-working/?ref=hotelrevenueinsights.com) This article says a hotel revenue strategy is working when results feel structured and intentional rather than reactive, with stronger business mix, better forecast accuracy, less panic discounting, and clearer team alignment, meaning success should be measured by consistent profitability and control, not just high occupancy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.15.44---PM.png)](https://toplinerm.com/how-to-tell-if-your-revenue-strategy-is-actually-working/?ref=hotelrevenueinsights.com) --- ## [How to stop guests from running back to OTAs](https://blog.guestcentric.com/how-to-stop-guests-from-running-back-to-otas/?ref=hotelrevenueinsights.com) This article says many hotels do not have a traffic problem but a conversion problem, arguing that guests often leave the hotel website because of small decision frictions like unclear room differences, confusing rate details, uncertain cancellation terms, and too much complexity, then return to OTAs because OTAs make comparisons and decisions feel easier, so the real opportunity is to improve how the hotel website guides booking decisions and reduces abandonment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-27-at-1.18.32---PM.png)](https://blog.guestcentric.com/how-to-stop-guests-from-running-back-to-otas/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 14, 2026 URL: https://www.hotelrevenueinsights.com/february-14-2026/ Last updated: 2026-02-14T08:02:34.000Z ## [Will Google’s new Universal Commerce Protocol (UCP) turn hotel distribution upside down?](https://www.hospitalitynet.org/viewpoint/125000281.html?ref=hotelrevenueinsights.com) Google just introduced its UCP, which establishes a common language among the three stakeholders of Agentic AI: agents, systems/platforms and consumers. The goal of UCP is to assist consumers through product/service discovery, buying/checkout and post-purchase customer support. UCP is compatible with existing agentic AI protocols including Anthropic's MCP, Agent2Agent and Agent Payments Protocol and working with online payment solutions such as Visa, Mastercard, American Express and Stripe. UCP will support AI commerce on product listings in Google's AI Mode and on the Gemini app. At this time, UCP will enable consumers to purchase and pay for products from eligible retailers. UCP and travel? Experts predict "huge implications" for travel and that "UCP will change the way all elements of travel are booked, from hotel rooms to flights to tours." The question is: what and how big will Google UCP's impact will be on hotel distribution? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-7.49.34---PM.png)](https://www.hospitalitynet.org/viewpoint/125000281.html?ref=hotelrevenueinsights.com) --- ## [Why revenue management isn’t enough for complex portfolios](https://www.duettocloud.com/library/why-revenue-management-isnt-enough-for-complex-portfolios-duetto?ref=hotelrevenueinsights.com) The Duetto article argues that traditional revenue management is not enough for complex portfolios because the real challenge is coordinating strategy across many properties, teams, and data sources. It says portfolio leaders need a broader approach that standardizes how pricing, forecasting, and reporting work across the group, reduces manual coordination for cluster teams, and uses automation to keep execution consistent as the portfolio grows. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-7.56.56---PM.png)](https://www.duettocloud.com/library/why-revenue-management-isnt-enough-for-complex-portfolios-duetto?ref=hotelrevenueinsights.com) --- ## [AI in Hospitality: The 2025 reality and the 2026 horizon](https://www.mylighthouse.com/resources/blog/ai-in-hospitality-the-2025-reality-and-the-2026-horizon?ref=hotelrevenueinsights.com) The article explains that AI is already changing hotel visibility, booking, and day to day work, and that 2026 will reward hotels that are AI ready, not just experimenting. It says AI platforms are becoming a new place where travelers discover and book hotels, so hotels need their rates, availability, content, and policies in formats AI can read and surface. It also highlights Model Context Protocol as a key enabler because it lets AI securely access hotel data and take actions, and it stresses that hyper personalization will spread across every channel, making clean data and connected systems the foundation for staying discoverable and competitive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-8.00.24---PM.png)](https://www.mylighthouse.com/resources/blog/ai-in-hospitality-the-2025-reality-and-the-2026-horizon?ref=hotelrevenueinsights.com) --- ## [GOPPAR: The hotelier’s guide to 'Gross Operating Profit Per Available Room'](https://www.cvent.com/en/blog/hospitality/goppar?ref=hotelrevenueinsights.com) The article explains GOPPAR, which stands for gross operating profit per available room, as a profit focused metric that shows how well a hotel turns its available rooms into operating profit after covering operating expenses. It contrasts GOPPAR with RevPAR by stressing that RevPAR only reflects room revenue, while GOPPAR gives a broader view of overall financial performance and efficiency. The article also shares a simple way to calculate it and suggests using it alongside other KPIs to spot where costs are rising, where revenue is improving, and where operational changes can drive stronger profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-8.09.32---PM.png)](https://www.cvent.com/en/blog/hospitality/goppar?ref=hotelrevenueinsights.com) --- ## [Hospitality construction: Trends and challenges for the future](https://www.hospitalitynet.org/opinion/4130353.html?ref=hotelrevenueinsights.com) The article explains that hotel and restaurant construction teams often focus on finishing the building, while operators focus on how the space will actually work day to day, and that gap can create costly mistakes if operations are not involved early. It reviews major development themes like sustainability and certifications, energy and water efficiency, contactless and smart technology, flexible multiuse public spaces, and growth in segments like extended stay, and it encourages hotels to treat sustainability as a long-term mindset built into planning, construction, and ongoing operations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-8.15.45---PM.png)](https://www.hospitalitynet.org/opinion/4130353.html?ref=hotelrevenueinsights.com) --- ## [What to do when your hotel isn’t pacing like last year](https://toplinerm.com/what-to-do-when-your-hotel-isnt-pacing-like-last-year/?ref=hotelrevenueinsights.com) The article says being behind last year’s pace should not trigger an immediate rate drop because pace is only a clue, not a verdict. It recommends first checking what is truly driving the gap by segment, channel, and specific dates, then reviewing booking window shifts and cancellations, and comparing your performance to the market before changing prices. It warns against panic discounting and suggests making targeted moves only where demand is genuinely soft, while also rechecking the forecast with scenarios and communicating the story clearly to stakeholders so the team does not overreact. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-8.25.05---PM.png)](https://toplinerm.com/what-to-do-when-your-hotel-isnt-pacing-like-last-year/?ref=hotelrevenueinsights.com) --- ## [Why ChatGPT is not a revenue management tool](https://takeup.ai/why-chatgpt-is-not-a-revenue-management-tool/?ref=hotelrevenueinsights.com) The article explains that ChatGPT can help with revenue management tasks like brainstorming, summarizing, or drafting ideas, but it is not a revenue management tool because it does not have direct access to live hotel data, real time market signals, or automated system integrations needed to forecast demand, set and publish rates, and keep decisions consistent. The main point is that revenue management requires connected data, continuous monitoring, and repeatable execution, and ChatGPT only works with whatever information you manually provide. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-13-at-8.39.09---PM.png)](https://takeup.ai/why-chatgpt-is-not-a-revenue-management-tool/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 7, 2026 URL: https://www.hotelrevenueinsights.com/february-7-2026/ Last updated: 2026-02-07T08:04:16.000Z ## [ALIS 2026 takeaways: A hotel investment landscape defined by liquidity, caution, and a race for differentiation](https://www.hvs.com/article/10366-alis-2026-takeaways-a-hotel-investment-landscape-defined-by-liquidity-caution-and-a-race-for-differentiation?ref=hotelrevenueinsights.com) HVS’s ALIS 2026 recap says the hotel investment landscape is defined by plenty of capital but few deals, with owners and lenders staying cautious as labor, regulation, insurance, and debt costs keep margins tight. Luxury continues to outperform midscale and economy, travel demand is decoupling from broader GDP signals, and investors are prioritizing NOI quality, operational efficiency, and clear differentiation through brand and product. The near-term playbook favors conversions and selective development over volume, with disciplined underwriting and data driven execution guiding decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-10.51.37---AM.png)](https://www.hvs.com/article/10366-alis-2026-takeaways-a-hotel-investment-landscape-defined-by-liquidity-caution-and-a-race-for-differentiation?ref=hotelrevenueinsights.com) --- ## [Are chatbots the new social media?](https://www.hospitalitynet.org/viewpoint/125000280.html?ref=hotelrevenueinsights.com) 7B visits in a single month, a growth line that echoes the primordial years of Facebook, and a demographic curve that bends upward as the 45+ crowd becomes nearly 1/3 of the entire ecosystem. ChatGPT alone moves close to 6B monthly visits and now stands shoulder to shoulder with Instagram in the planetary rankings, as if conversation itself had quietly reclaimed the centre of the digital stage. People are not walking away from social networks, at least not yet, but they are moving the part of their digital life that matters into a more intimate chamber. The displacement has already happened, almost unnoticed, and this raises an uncomfortable question for the industry: if the social layer drifts away from the public feed and settles inside the intimacy of 1-to-1 dialogue, what remains of influence marketing when influence stops circulating through staged spectacle and begins to germinate in the solitude of private conversation? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-10.53.02---AM.png)](https://www.hospitalitynet.org/viewpoint/125000280.html?ref=hotelrevenueinsights.com) --- ## [The human calculator is dead: Why AI will Save revenue managers](https://www.demandcalendar.com/blog/the-human-calculator-is-dead-why-ai-will-save-revenue-managers?ref=hotelrevenueinsights.com) The article argues that AI is ending the era of spreadsheet heavy “human calculators” in revenue management and freeing teams to focus on strategy. It explains how machine learning can clean and connect data, improve forecasting and price decisions, spot demand shifts faster than manual methods, and run tests at scale. Revenue managers keep control by setting goals, rules, and ethics, while AI handles routine analysis, alerts, and recommendations so decisions are quicker, more accurate, and tied to profit. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-10.58.41---AM.png)](https://www.demandcalendar.com/blog/the-human-calculator-is-dead-why-ai-will-save-revenue-managers?ref=hotelrevenueinsights.com) --- ## [Make your hotel visible to AI: a checklist for ChatGPT](https://www.mylighthouse.com/resources/blog/make-your-hotel-visible-to-ai-a-checklist-for-chatgpt?ref=hotelrevenueinsights.com) The article gives a simple checklist to make your hotel show up in ChatGPT and other AI searches. It says to write clear, specific content that answers traveler questions, keep listings, photos, and reviews complete and consistent, add structured data, and maintain clean metadata. It urges connecting live rates and availability so AI can see real prices and push guests to book, then measuring AI sourced visits and conversions to refine what works. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-11.05.09---AM.png)](https://www.mylighthouse.com/resources/blog/make-your-hotel-visible-to-ai-a-checklist-for-chatgpt?ref=hotelrevenueinsights.com) --- ## [Travel Consortia: Full guide for agents and advisors](https://www.altexsoft.com/blog/travel-consortia-virtuoso-ensemble-signature-travel-leaders/?ref=hotelrevenueinsights.com) The article explains what travel consortia are and compares major networks such as Virtuoso, Signature, Ensemble, and Travel Leaders. It covers how consortia give agencies better rates, amenities, and marketing support through preferred supplier deals, shared technology, and training. It outlines typical requirements to join, costs and commissions, differences in focus like luxury versus broad market, and how agencies should choose based on their client base, supplier mix, and tech needs. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-11.13.19---AM.png)](https://www.altexsoft.com/blog/travel-consortia-virtuoso-ensemble-signature-travel-leaders/?ref=hotelrevenueinsights.com) --- ## [Per Day Pricing or Occupancy Based Pricing? The impact of connectivity on your revenue strategy (Part 1)](https://www.mirai.com/blog/per-day-pricing-or-occupancy-based-pricing-the-impact-of-connectivity-on-your-revenue-strategy-part-1/?ref=hotelrevenueinsights.com) The article explains how a hotel’s pricing results depend not only on strategy but on the connectivity model carrying rates. It compares Per Day Pricing, which is simpler to manage, with Occupancy Based Pricing, which gives finer control by guest count, and says the right choice depends on how much complexity your team can handle. It ends by asking how hotels can combine OBP precision with PDP agility through better automation and integrations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Mirai-PDP-vs-OBP-1.png)](https://www.mirai.com/blog/?ref=hotelrevenueinsights.com) --- ## [The true cost of hotel distribution](https://juyoanalytics.com/the-true-cost-of-hotel-distribution/?ref=hotelrevenueinsights.com) The article explains how the real cost of hotel distribution is more than OTA commissions, covering media spend, loyalty costs, staff time, tech fees, payment and chargeback costs, and cancellations. It recommends calculating contribution after all costs at the reservation level, comparing channels and segments on COPE and margin, and using clear dashboards to shift mix toward the most profitable business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/02/Screenshot-2026-02-06-at-11.27.08---AM.png)](https://juyoanalytics.com/the-true-cost-of-hotel-distribution/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 31, 2026 URL: https://www.hotelrevenueinsights.com/january-31-2026/ Last updated: 2026-01-31T08:09:24.000Z ## [Own the right guest: The new luxury resort strategy](https://www.demandcalendar.com/blog/own-the-right-guest-the-new-luxury-resort-strategy?ref=hotelrevenueinsights.com) The article suggests luxury resorts should stop chasing every traveler and instead “own the right guest.” That means identifying high fit segments with strong lifetime value, shaping experiences and packages around what they truly want, and prioritizing profit over raw occupancy. It recommends using clean first party data to target and price smarter, steering demand to direct channels, and aligning sales, marketing, and revenue teams on the same profit goals and KPIs so the resort attracts fewer but better guests, spends less to acquire them, and earns more across the stay. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-10.48.20---AM.png)](https://www.demandcalendar.com/blog/own-the-right-guest-the-new-luxury-resort-strategy?ref=hotelrevenueinsights.com) --- ## [AI and the next wave of hotel technology](https://www.hvs.com/article/10321-ai-and-the-next-wave-of-hotel-technology?ref=hotelrevenueinsights.com) The article explains how AI is reshaping hotel tech, moving from single tools to connected systems that help with pricing, forecasting, and personalized service. It highlights uses like chat and voice assistants, smarter demand and staffing forecasts, and predictive maintenance, all powered by cleaner data and strong integrations with PMS and other core systems. It also stresses change management, clear goals, and careful ROI tracking so new technology improves profit and guest experience, not just adds complexity. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-10.52.46---AM.png)](https://www.hvs.com/article/10321-ai-and-the-next-wave-of-hotel-technology?ref=hotelrevenueinsights.com) --- ## [Turning low season into high impact on your hotel website](https://blog.thehotelsnetwork.com/turning-low-season-into-high-impact-on-your-hotel-website?ref=hotelrevenueinsights.com) The article explains how to use your website to turn low season into results by personalizing messages and offers for likely travelers, highlighting local events and value adds, and timing nudges to drive extra nights. It recommends tailoring content by audience, using smart banners and on page prompts in the booking flow, testing headlines and visuals, and pairing promotions with flexible terms so visitors feel confident to book. With clear tracking and quick iteration, small changes during quieter months can lift conversion, length of stay, and total revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-10.56.25---AM.png)](https://blog.thehotelsnetwork.com/turning-low-season-into-high-impact-on-your-hotel-website?ref=hotelrevenueinsights.com) --- ## [Digital hotel directory: The secret to smoother guest stays](https://insights.ehotelier.com/insights/2026/01/27/digital-hotel-directory-the-secret-to-smoother-guest-stays/?ref=hotelrevenueinsights.com) The article explains how a digital hotel directory improves the guest journey by putting all key information and requests in one place. Guests can find hours, menus, amenities, and local tips, make requests, book services, and get alerts without calling the front desk. For hotels, it cuts printing costs, keeps details up to date in real time, reduces routine questions, supports multiple languages, and opens simple upsell paths for things like late checkout, spa, or dining, leading to smoother stays and more revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-11.03.03---AM.png)](https://insights.ehotelier.com/insights/2026/01/27/digital-hotel-directory-the-secret-to-smoother-guest-stays/?ref=hotelrevenueinsights.com) --- ## [10 ways hotels can increase direct bookings in 2026](https://blog.guestcentric.com/10-ways-hotels-can-increase-direct-bookings-in-2026/?ref=hotelrevenueinsights.com) The article lays out practical ways for hotels to grow direct bookings in 2026 by improving website speed, mobile experience, and a simple booking flow, strengthening first party data and personalization, keeping content complete for SEO and AI discovery, and using metasearch with accurate live rates. It recommends clear direct booking benefits, price integrity with parity monitoring, social proof from reviews, smart remarketing and email, and constant testing of messages and layouts so more visitors convert without relying on intermediaries. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-11.05.59---AM.png)](https://blog.guestcentric.com/10-ways-hotels-can-increase-direct-bookings-in-2026/?ref=hotelrevenueinsights.com) --- ## [Accor launches app in ChatGPT to compete for early bookings](https://skift.com/2026/01/29/accor-launches-app-in-chatgpt-to-compete-for-early-bookings/?ref=hotelrevenueinsights.com) Skift reports that Accor has launched an Accor app inside ChatGPT so travelers can ask for hotels in natural language, see public and member rates, and then finish the booking on Accor’s site. The app works in more than twenty languages where ChatGPT apps are supported and is meant to capture guests earlier in the planning stage, not replace existing channels. Accor frames this as part of a broader push to meet customers in AI driven search and to strengthen loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-11.12.19---AM.png)](https://skift.com/2026/01/29/accor-launches-app-in-chatgpt-to-compete-for-early-bookings/?ref=hotelrevenueinsights.com) --- ## [Gmail’s Gemini era: What it means for hotel email marketing](https://www.hospitalitynet.org/opinion/4130606.html?ref=hotelrevenueinsights.com) The article says Gmail is using Gemini AI to rank emails by relevance and engagement, so delivery no longer guarantees visibility. For hotels this means cleaning lists, segmenting by guest needs, sending fewer but more valuable messages, and tracking engagement closely. Good authentication still matters, but the inbox now rewards senders who earn attention with useful, personalized content. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-30-at-11.18.57---AM.png)](https://www.hospitalitynet.org/opinion/4130606.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 24, 2026 URL: https://www.hotelrevenueinsights.com/january-24-2026/ Last updated: 2026-01-24T18:05:18.000Z ## [What is the real value of a hotel franchise in 2026?](https://www.hospitalitynet.org/viewpoint/125000278.html?ref=hotelrevenueinsights.com) In a world where independents can thrive, tech is democratized, and data is king - why franchise at all? What true, irreplaceable value does a brand bring to today's hotel owner? And how should the franchise model evolve (if at all) to justify its cost and relevance? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.11.47---AM.png)](https://www.hospitalitynet.org/viewpoint/125000278.html?ref=hotelrevenueinsights.com) --- ## [Pace vs. Pick-up: The truth behind the numbers](https://www.demandcalendar.com/blog/pace-vs.-pick-up-the-truth-behind-the-numbers?ref=hotelrevenueinsights.com) The article explains the difference between pace and pickup and how to use both without getting misled. Pace shows how many rooms and revenue are on the books for a future date compared with a reference like last year at the same lead time, while pickup shows what was added over a chosen period. It warns that events, rate mix, and comp set shifts can distort either number, so you should compare like for like, track by segment and channel, and link changes to specific actions to guide pricing and marketing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.18.24---AM.png)](https://www.demandcalendar.com/blog/pace-vs.-pick-up-the-truth-behind-the-numbers?ref=hotelrevenueinsights.com) --- ## [How hoteliers should rethink the threat posed by short term rentals](https://www.mylighthouse.com/resources/blog/how-hoteliers-should-rethink-short-term-rental-threat?ref=hotelrevenueinsights.com) The article says short-term rentals are not an existential threat but a different product that travelers now compare alongside hotels. Hoteliers should track them in the comp set, use data to understand where they win, and double down on hotel strengths such as service, safety, consistency, and amenities. It recommends adapting mix and pricing, refining distribution, and positioning clearly so guests see the value of choosing the hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.24.37---AM.png)](https://www.mylighthouse.com/resources/blog/how-hoteliers-should-rethink-short-term-rental-threat?ref=hotelrevenueinsights.com) --- ## [The rise of contactless tech in hospitality: A guide for hotels in 2026](https://insights.ehotelier.com/insights/2026/01/20/the-rise-of-contactless-tech-in-hospitality-a-guide-for-hotels-in-2026/?ref=hotelrevenueinsights.com) The article says contactless tech is now central to hotel service, with guests expecting digital check in, mobile ordering, chat based requests, and phone based room access that reduce queues and manual steps. It explains these tools speed operations and ease staffing pressure, while reminding hotels to keep human support available so service still feels personal. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.32.38---AM.png)](https://insights.ehotelier.com/insights/2026/01/20/the-rise-of-contactless-tech-in-hospitality-a-guide-for-hotels-in-2026/?ref=hotelrevenueinsights.com) --- ## [RevPAR, Occupancy Rate, ADR, and other Hotel metrics: How to evaluate your property’s performance](https://www.altexsoft.com/blog/revpar-occupancy-rate-adr-hotel-metrics/?ref=hotelrevenueinsights.com) The article explains core hotel metrics and how to use them together. It defines occupancy rate, ADR, and RevPAR, shows how to calculate each, and compares what they reveal about pricing and demand. It adds related metrics like TRevPAR, GOPPAR, and CPOR to connect revenue with costs and profit. The guidance is to track a balanced set of metrics by segment and channel, not rely on a single number, and use the insights to adjust pricing, distribution, and operations for healthier performance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.39.44---AM.png)](https://www.altexsoft.com/blog/revpar-occupancy-rate-adr-hotel-metrics/?ref=hotelrevenueinsights.com) --- ## [Top 10 branding trends for 2026](https://www.hotelyearbook.com/article/122000512/top-10-branding-trends-for-2026.html?ref=hotelrevenueinsights.com) The article outlines ten branding shifts hotels should focus on in 2026, urging “hybrid by design” strategies that blend digital and human service, global reach and local roots, and automation with empathy. Themes include regenerative and responsible hospitality, AI as core infrastructure, immersive story worlds, quiet and conscious luxury, employee culture as part of the brand, and richer emotional storytelling, all aimed at building resilient brands that feel both high tech and deeply human. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.50.59---AM.png)](https://www.hotelyearbook.com/article/122000512/top-10-branding-trends-for-2026.html?ref=hotelrevenueinsights.com) --- ## [The 6 building blocks of the AI-driven direct distribution ecosystem](https://www.mirai.com/blog/the-6-building-blocks-of-the-ai-driven-direct-distribution-ecosystem/?ref=hotelrevenueinsights.com) The article says direct distribution now has six parts. Websites, contact centers, and mobile apps still matter, but AI adds three more essentials. Hotels need AI agents that chat and book across channels, an MCP server that feeds assistants like ChatGPT real rates and rules and lets them complete reservations, and a clean canonical database as the single source of truth. The goal is a unified system where every channel shows consistent content, pricing, and availability so AI can find the hotel and help guests book directly. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-24-at-9.55.51---AM.png)](https://www.mirai.com/blog/the-6-building-blocks-of-the-ai-driven-direct-distribution-ecosystem/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 17, 2026 URL: https://www.hotelrevenueinsights.com/january-17-2026/ Last updated: 2026-01-17T08:01:03.000Z ## [How can independent hotels boost direct bookings against OTAs?](https://www.revfine.com/independent-hotels-direct-booking-strategies/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-16-at-11.14.08---AM.png) --- ## [The transparency gap: Why the owner-operator model is broken](https://www.demandcalendar.com/blog/the-transparency-gap-why-the-owner-operator-model-is-broken?ref=hotelrevenueinsights.com) The article says the traditional owner–operator model breaks down because operators are incentivized to chase top-line revenue while owners care about net profit, and legacy contracts and slow reporting create an information wall. It argues for total transparency as a contractual right, with real-time, shared data from systems like PMS and RMS so both parties align on daily execution rather than waiting for curated monthly decks. The takeaway is to replace siloed spreadsheets with a single source of truth that lets owners and operators track actions in real time and focus on outcomes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-16-at-11.17.25---AM.png)](https://www.demandcalendar.com/blog/the-transparency-gap-why-the-owner-operator-model-is-broken?ref=hotelrevenueinsights.com) --- ## [Is your hotel visible in ChatGPT search? A quick guide to help you compete with OTAs for AI planned trips](https://www.mylighthouse.com/resources/blog/is-your-hotel-visible-in-chatgpt?ref=hotelrevenueinsights.com) The article explains that more travelers now use ChatGPT to plan and book, so hotels without live rates, availability, and clean structured content risk being invisible. It recommends connecting real time pricing and inventory via metasearch and APIs, keeping listings, photos, and reviews complete and consistent, writing clear Q and A style content, and measuring AI sourced traffic and conversions. It also suggests using tools that let AI agents read and book the property directly so visibility turns into direct revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-16-at-11.22.23---AM.png)](https://www.mylighthouse.com/resources/blog/is-your-hotel-visible-in-chatgpt?ref=hotelrevenueinsights.com) --- ## [Ten luxury trends for the 2026 luxury renaissance](https://insights.ehotelier.com/insights/2026/01/16/ten-luxury-trends-for-the-2026-luxury-renaissance/?ref=hotelrevenueinsights.com) The article says luxury hospitality in 2026 is defined by intimacy and purpose, with smaller key counts and low occupancy to protect privacy, more multigenerational travel, deeper nature and farm-based experiences, sustainability and cultural stewardship as core brand values, and wellness moving from spa menus to full personalized retreats and brain health programs; it ends by noting a growing “everything sommelier” mindset that tailors tastes from pre-arrival through the stay. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Beautiful-Woman-Luxury-Interior.webp)](https://insights.ehotelier.com/insights/2026/01/16/ten-luxury-trends-for-the-2026-luxury-renaissance/?ref=hotelrevenueinsights.com) --- ## [Travel advisors market: Thriving or struggling for relevancy?](https://www.altexsoft.com/blog/travel-advisor-market/?ref=hotelrevenueinsights.com) The article says travel advisor role is evolving, with demand strongest for complex and luxury trips where human guidance, crisis support, and curation matter most. Advisors are growing in number, serving higher income clients, and leaning on modern tools, niche expertise, and service fees alongside commissions. The takeaway is that AI and online booking have shifted their role from order taking to trusted planning and problem solving, keeping advisors relevant in today’s travel market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Travel-Advisor-Market-Overview.webp)](https://www.altexsoft.com/blog/travel-advisor-market/?ref=hotelrevenueinsights.com) --- ## [The best hotel tech apps of 2026](https://hoteltechreport.com/news/best-hotel-tech-list/2026?ref=hotelrevenueinsights.com) Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Best-Hotel-Tech-Apps-2026.webp)](https://hoteltechreport.com/news/best-hotel-tech-list/2026?ref=hotelrevenueinsights.com) --- ## [Why mathematics is important in business and hospitality education](https://www.hospitalitynet.org/opinion/4130464.html?ref=hotelrevenueinsights.com) The article argues that learning mathematics builds the kind of reasoning managers need in hospitality and business. It says math trains people to clarify assumptions, focus on relevant facts, structure unfamiliar problems, and test whether solutions make sense, so decisions become clearer and more reliable beyond the classroom. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-16-at-11.40.41---AM.png)](https://www.hospitalitynet.org/opinion/4130464.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 10, 2026 URL: https://www.hotelrevenueinsights.com/january-10-2026/ Last updated: 2026-01-10T08:08:49.000Z ## [How is growing third-party control over search, booking, and data reshaping how hotels build and protect guest relationships?](https://www.hospitalitynet.org/viewpoint/125000270.html?ref=hotelrevenueinsights.com) The balance of power has shifted. Google, Expedia, and Airbnb now dominate the booking journey, shaping what guests see, how they book, and even how they are remembered. Hotels that once "owned" the relationship are finding themselves renting access to their own customers, at a rising cost. This control is not just about distribution anymore; it is about data and influence. Third parties know more about traveler behavior than many hotels know about their own guests. Every click, search, and abandoned cart teaches them how to personalize, retarget, and convert, while many hotels still rely on fragmented systems and generic messaging. For revenue leaders, that is a wake-up call. Protecting profitability now means partnering tightly with marketing to reclaim the guest relationship. CRM platforms, loyalty programs, and direct-channel personalization are becoming the new revenue tools, not just marketing tactics. The smartest teams are using data to make every direct interaction feel as frictionless and relevant as the OTA experience, but with the brand's story at the center. The question is not how to compete with third parties but how to reclaim our role as the true owners of the customer experience and rebuild the guest connection that once defined hospitality? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-10.38.01---AM.png)](https://www.hospitalitynet.org/viewpoint/125000270.html?ref=hotelrevenueinsights.com) --- ## [Planning a profitable small hotel: A practical guide for independent owners](https://hotelfriend.com/blogpost/geschaeftsplan-fuer-kleine-hotels?ref=hotelrevenueinsights.com) A practical guide for small hotels on how to create a business plan. It covers defining the concept and target guests, doing real market analysis, planning staffing and workflows, choosing core tech like PMS, booking engine, and channel manager, building a direct booking strategy, setting pricing rules, and forecasting cash flow and seasonality so the property can control costs, compete with larger brands, and grow sustainably. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-10.48.47---AM.png)](https://hotelfriend.com/blogpost/geschaeftsplan-fuer-kleine-hotels?ref=hotelrevenueinsights.com) --- ## [The hotelier's guide to evaluating revenue technology](https://www.duettocloud.com/hoteliers-guide-rm-technology?ref=hotelrevenueinsights.com) The guide explains how to choose and implement revenue management technology that actually drives profit. It covers building the right data foundation, integrating with PMS, CRS, channel manager, and the booking engine, and selecting an RMS with forecasting, pricing automation, and decision support. It shows how to calculate ROI, plan a phased rollout, align teams, train users, and track KPIs so the tech is adopted and delivers measurable results. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-10.55.01---AM.png)](https://www.duettocloud.com/hoteliers-guide-rm-technology?ref=hotelrevenueinsights.com) --- ## [Agentic AI for hotels: What it is, how it works, and what it means for your property](https://www.siteminder.com/r/agentic-ai-for-hotels/?ref=hotelrevenueinsights.com) The article explains what agentic AI means for hotels and how to get ready for it. AI assistants are starting to plan trips and complete bookings inside a chat, so hotels need accurate content, live rates and availability, and clean data that connects to their PMS and booking engine. It recommends keeping listings and reviews complete, using structured data, tightening metasearch and direct connections, and measuring results so AI driven discovery turns into direct reservations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-11.03.48---AM.png)](https://www.siteminder.com/r/?ref=hotelrevenueinsights.com) --- ## [The hidden complexity of hotel technology: What every owner should know](https://www.globalassetsolutions.com/the-hidden-complexity-of-hotel-technology-what-every-owner-should-know?ref=hotelrevenueinsights.com) The article explains why hotel technology is more complex than it looks and what owners should watch for. It covers hidden costs beyond license fees, the need for strong integrations between PMS, RMS, CRM, POS, and payments, the risks of vendor lock in, data security and privacy duties, and the change management required for staff adoption. The advice is to map workflows first, define measurable goals, check total cost of ownership, demand open integrations, and govern data well so tech choices support profit and long term value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-11.08.58---AM.png)](https://www.globalassetsolutions.com/the-hidden-complexity-of-hotel-technology-what-every-owner-should-know?ref=hotelrevenueinsights.com) --- ## [Travel industry leaders' 2026 predictions](https://www.phocuswire.com/travel-industry-leader-predictions-2026?ref=hotelrevenueinsights.com) PhocusWire gathers predictions from travel industry leaders who say 2026 will be shaped by AI driven planning and booking, faster shifts in demand, and a tougher fight for direct relationships. Expect more blended channels across OTAs, social platforms, and AI assistants, stronger use of data to personalize offers, and a premium on reliable content, live rates, and clean integrations so hotels and travel brands stay visible and bookable. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-11.15.28---AM.png)](https://www.phocuswire.com/travel-industry-leader-predictions-2026?ref=hotelrevenueinsights.com) --- ## [Very Important Pet: the dog-friendly stays boosting luxury hotel revenue](https://www.hospitalitynet.org/opinion/4130369.html?ref=hotelrevenueinsights.com) The article explains how treating pets as VIPs can lift luxury hotel revenue. It shows that welcoming dogs with personalized touches and in room amenities increases guest satisfaction, length of stay, and ancillary spend, while opening new marketing partnerships and loyalty opportunities. The message is that a thoughtful pet program is not a nuisance but a profitable differentiator. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2026/01/Screenshot-2026-01-09-at-11.19.26---AM.png)](https://www.hospitalitynet.org/opinion/4130369.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 20, 2025 URL: https://www.hotelrevenueinsights.com/december-20-2025/ Last updated: 2025-12-20T08:25:54.000Z ## [Hotel profitability in transition: Cost pressures and budgeting priorities for 2026](https://www.hvs.com/article/10345-hotel-profitability-in-transition-cost-pressures-and-budgeting-priorities-for-2026?ref=hotelrevenueinsights.com) The article says hotel profit will be harder to protect in 2026 because operating costs keep rising while revenue growth slows. It urges profit first budgeting, closer tracking of acquisition costs, and tight control of big expense lines such as labor, energy, insurance, and debt. It recommends cleaner data, better forecasting, smarter channel mix, and targeted tech that automates routine work and reduces waste so more revenue flows to the bottom line. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.31.21---AM.png)](https://www.hvs.com/article/10345-hotel-profitability-in-transition-cost-pressures-and-budgeting-priorities-for-2026?ref=hotelrevenueinsights.com) --- ## [Can the future of hotel reviews be completely AI-generated?](https://www.hospitalitynet.org/viewpoint/125000277.html?ref=hotelrevenueinsights.com) I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short sequence of micro prompts delivered immediately after checkout, when the memory of the stay still retains a degree of clarity. Imagine this: a guest leaves the hotel, the phone vibrates, and a short questionnaire appears. What worked during the stay, how the night went, whether the staff felt welcoming, and whether the place deserves a future visit. The guest replies, offering only a few words. The LLM absorbs these fragments and turns them into a complete review that matches the platform's expected tone and structure. The result is a constant flow of synthetic narratives. Volume increases, style becomes more consistent, outliers fade, and moderation becomes easier. Platforms gain cleaner data and a higher review count. Guests experience a process that consumes almost no time. Reputation begins to operate as an automated pipeline in which the human contribution is minimal, and the model handles everything else. The real question is: are we prepared to inhabit an environment in which reviews are written by AI, moderated by AI, and ultimately evaluated by other AIs that guide ranking and recommendations throughout the travel ecosystem? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.35.11---AM.png)](https://www.hospitalitynet.org/viewpoint/125000277.html?ref=hotelrevenueinsights.com) --- ## [AI in travel: Building an AI-integrated guest experience across travel sectors](https://hospitalityinsights.ehl.edu/ai-in-travel-industry?ref=hotelrevenueinsights.com) The article says AI is reshaping travel by linking booking, service, and pricing into a smoother end-to-end journey. It argues the real opportunity is a connected ecosystem where agentic AI tools coordinate across sectors, for example rebooking transfers and adjusting hotel check-in when a flight is delayed. To make this work at scale while protecting privacy, it highlights federated learning so providers can collaborate without sharing raw data, and urges hotels to move from siloed tools to shared intelligence. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.42.02---AM.png)](https://hospitalityinsights.ehl.edu/ai-in-travel-industry?ref=hotelrevenueinsights.com) --- ## [Why 2026 hospitality trends are useless for your hotel](https://www.demandcalendar.com/blog/why-2026-hospitality-trends-are-useless-for-your-hotel?ref=hotelrevenueinsights.com) The article says generic trend lists for 2026 will not help your hotel because they are too broad and rarely match your market. Instead, build your plan from your own data and guests, set a few clear goals, run small tests, and measure profit and demand signals weekly so you can adjust fast. Focus on what moves your segments in your location, not what the industry says in general. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.46.52---AM.png)](https://www.demandcalendar.com/blog/why-2026-hospitality-trends-are-useless-for-your-hotel?ref=hotelrevenueinsights.com) --- ## [Hands-On vs. Hands-Off: Rethinking hotel asset management for real results](https://www.globalassetsolutions.com/hands-on-vs-hands-off-rethinking-hotel-asset-management-for-real-results?ref=hotelrevenueinsights.com) The article contrasts hands on and hands off hotel asset management and argues that active involvement usually produces better results. It explains that hands on asset management aligns strategy with operators, visit the property, scrutinize P and L drivers, track KPIs tied to NOI and value, and make timely decisions on capex, branding, and mix. Hands off oversight can work for stable assets but risks missed revenue, rising costs, and slow course corrections. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.56.29---AM.png)](https://www.globalassetsolutions.com/hands-on-vs-hands-off-rethinking-hotel-asset-management-for-real-results?ref=hotelrevenueinsights.com) --- ## [7 types of hotel guests and how to appeal to them](https://www.cvent.com/en/blog/hospitality/types-of-hotel-guests?ref=hotelrevenueinsights.com) The article outlines the main types of hotel guests and how to win them, covering business and group travelers, bleisure, long stay, government, and leisure segments such as families, couples, and solo explorers. It explains their typical needs and booking habits, then shows how to tailor offers, amenities, and messaging across channels to increase conversion, satisfaction, and repeat business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-10.59.08---AM.png)](https://www.cvent.com/en/blog/hospitality/types-of-hotel-guests?ref=hotelrevenueinsights.com) --- ## [Direct booking in the AI era: 10 OTA winback strategies](https://www.hospitalitynet.org/opinion/4130218.html?ref=hotelrevenueinsights.com) The article explains how to win back OTA shoppers in the age of AI by strengthening direct booking fundamentals. It recommends cleaning and structuring content so AI and metasearch show accurate rates, sharpening first-party data and personalization, fixing friction in the booking flow, and using targeted offers, price assurance, and timely on-site messages to convert. It also urges continuous testing, tight tracking of acquisition costs, and smarter use of OTAs for reach while prioritizing profitable direct demand. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-19-at-11.06.20---AM.png)](https://www.hospitalitynet.org/opinion/4130218.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 13, 2025 URL: https://www.hotelrevenueinsights.com/december-13-2025/ Last updated: 2025-12-13T08:04:39.000Z ## [Do hotels need yet another mega OTA?](https://www.hospitalitynet.org/viewpoint/125000276.html?ref=hotelrevenueinsights.com) Recently, Brian Chesky, the CEO of Airbnb, declared that "hotels as the future of Airbnb." The company is including more hotels on its platform, especially independent and boutique properties in urban locations and destinations with limited home-sharing supply. This latest move aims to fill gaps in availability, attract more travelers. This is part of Airbnb's "beyond the core" strategy to become an "everything app" for travel. In other words: Airbnb is becoming another OTA. Why? Recently, Airbnb started charging its short-term rental (STR) hosts 15.5% commission and dropped its guest-facing service fee, mimicking Booking.com. The volume of short-term rental roomnights generated by Booking is already exceeding 85% of Airbnb's volume of roomnights. Airbnb feels threatened for its core STR business and the above are defensive moves by the company. The question is: do hoteliers need yet another mega OTA? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.21.53---AM.png)](https://www.hospitalitynet.org/viewpoint/125000276.html?ref=hotelrevenueinsights.com) --- ## [AI will not save hospitality. It will finish what the OTAs started](https://www.demandcalendar.com/blog/ai-will-not-save-hospitality.-it-will-finish-what-the-otas-started?ref=hotelrevenueinsights.com) The article argues that AI will not bring back true hospitality but will push the industry further toward efficient, impersonal transactions started by OTAs. Owners focused on ROI, thin staffing, and “personalization” that is really data targeting all point the sector to a smart but soulless experience unless leaders choose to restore human service. The warning is to use technology for basics while protecting genuine hospitality as the differentiator. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.31.10---AM.png)](https://www.demandcalendar.com/blog/ai-will-not-save-hospitality.-it-will-finish-what-the-otas-started?ref=hotelrevenueinsights.com) --- ## [The secret to longer guest stays? Predictive personalization powered by AI](https://blog.thehotelsnetwork.com/the-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai?ref=hotelrevenueinsights.com) The article explains how AI powered predictive personalization can nudge guests to stay longer by showing the right messages and offers at the right moment. It uses intent signals and behavior to tailor on site banners, pop ups, and booking engine prompts that suggest extra nights, late checkout, or value bundles. With real time testing and clear measurement, hotels can lift conversion, length of stay, and total revenue while keeping the experience relevant and helpful. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.34.45---AM.png)](https://blog.thehotelsnetwork.com/the-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai?ref=hotelrevenueinsights.com) --- ## [The 11 travel and hospitality trends that will shape 2026](https://www.mylighthouse.com/resources/blog/top-travel-and-hospitality-trends-2026?ref=hotelrevenueinsights.com) The article says 2026 will bring tougher competition as cautious, AI armed travelers seek value, new destinations, and alternative travel windows amid economic and geopolitical volatility. It highlights rising traveler taxes, shifting seasonality in Europe, currency driven demand changes, a slowdown in short term rental supply due to regulation, and a growing preference for high quality stays. AI use in planning and on hotel teams is set to surge, while bookings spread across OTAs, social platforms, and agents, making channel choice and direct readiness critical. The advice is to build connected tech and a single source of truth, use forward looking demand data, personalize with deep segmentation and attribute based selling, and prepare content and rates so AI can find and book the hotel directly. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.40.23---AM.png)](https://www.mylighthouse.com/resources/blog/top-travel-and-hospitality-trends-2026?ref=hotelrevenueinsights.com) --- ## [How ChatGPT plans to book hotels (and why your property might be invisible)](https://insights.ehotelier.com/insights/2025/12/08/how-chatgpt-plans-to-book-hotels-and-why-your-property-might-be-invisible/?ref=hotelrevenueinsights.com) The article explains that ChatGPT and similar AI assistants are starting to plan and book hotels inside the conversation, which means properties without live rates, availability, and clean content risk becoming invisible. To show up and win direct bookings, hotels need structured data, complete listings and reviews, accurate pricing feeds through metasearch and APIs, and a clear path to purchase. It also urges strong data hygiene, privacy controls, and simple measurement so AI driven traffic turns into revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.45.38---AM.png)](https://insights.ehotelier.com/insights/2025/12/08/how-chatgpt-plans-to-book-hotels-and-why-your-property-might-be-invisible/?ref=hotelrevenueinsights.com) --- ## [A plan is not a strategy in luxury hotel asset management](https://www.globalassetsolutions.com/a-plan-is-not-a-strategy-in-luxury-hotel-asset-management?ref=hotelrevenueinsights.com) The article argues that in luxury hotel asset management a plan is not the same as a strategy. A plan lists actions and timelines, while strategy defines where the asset will win, how it will compete, and how capital and resources will be allocated to raise long term value. It stresses aligning owner goals with brand and operator, focusing on market positioning and guest mix, setting profit and cash flow targets, and using data and scenario planning to adjust quickly. The message is to lead with strategy first, then build plans that serve it. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.50.58---AM.png)](https://www.globalassetsolutions.com/a-plan-is-not-a-strategy-in-luxury-hotel-asset-management?ref=hotelrevenueinsights.com) --- ## [The trends reshaping how we eat and drink in 2026](https://www.hospitalitynet.org/opinion/4130114.html?ref=hotelrevenueinsights.com) The article outlines 2026 food and drink trends in the United States, highlighting the return of lively bar seating, a boom in better for you and no alcohol beverages, tighter curated menus with prix fixe options, rising Korean Vietnamese and Filipino influences, matcha moving into cocktails and savory dishes, dramatic retro desserts, omakase style experiences beyond sushi, gentler spice profiles, snackable small plates with a focus on crunch, limited time specials, and garden grown herbal cocktails, all pointing to dining that is intentional, playful, and event like. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-12-at-11.57.00---AM.png)](https://www.hospitalitynet.org/opinion/4130114.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 6, 2025 URL: https://www.hotelrevenueinsights.com/december-6-2025/ Last updated: 2025-12-06T08:05:45.000Z ## [Are metasearch engines dead, or have they simply become invisible?](https://www.hospitalitynet.org/viewpoint/125000266.html?ref=hotelrevenueinsights.com) For years I have argued that metasearch, at least in the recognizable shape that defined the last two decades, is already dead. What we are entering is not the erasure of metasearch but its absorption into the infrastructural substrate of distribution. In this "post-metasearch world," aggregation persists, but it no longer plays out as a visible marketplace of bids, clicks, and placements. It hides beneath the surface, silently powering the answers of large language models, while the user interface becomes entirely conversational. Having been involved in the earliest experiments of metasearch integration with brand.com, I cannot escape the sense that history is looping back. The first to benefit will be those with the technological agility to integrate at scale, which almost certainly means OTAs. Booking engines will eventually enter the equation, but their reliance on intermediating hubs will once again convert what could have been a direct channel into another expensive toll road, an illusion of disintermediation that still carries a premium. So the real question is not whether metasearch is dead, but whether its ghost is already haunting a new paradigm. Are we witnessing disappearance, or transfiguration? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.05.01---AM.png)](https://www.hospitalitynet.org/viewpoint/125000266.html?ref=hotelrevenueinsights.com) --- ## [7 essential hotel housekeeping tips for managers and owners](https://hotelfriend.com/blogpost/hotel-housekeeping-tipps?ref=hotelrevenueinsights.com) The article shares practical housekeeping tips to improve cleanliness, efficiency, and guest satisfaction. It recommends clear standards and checklists, strong training and cross training, smart cart setup and stock control, tight coordination with front desk and maintenance, and the use of room status codes and mobile tools for real time updates. It covers safety and hygiene protocols, lost and found procedures, quality inspections, and eco friendly practices like linen reuse and green products. It also suggests tracking KPIs such as productivity and room turnaround time to spot issues early and keep service consistent. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.09.21---AM.png)](https://hotelfriend.com/blogpost/hotel-housekeeping-tipps?ref=hotelrevenueinsights.com) --- ## [Forecasting that sells: From pickup to profit](https://www.demandcalendar.com/blog/forecasting-that-sells-from-pickup-to-profit?ref=hotelrevenueinsights.com) The article shows how to turn forecasting into a growth engine by centering on pickup and pace, not just historical averages. It assigns clear roles across revenue, marketing, sales, and operations, then links pickup signals to actions through a simple playbook that boosts visibility first, adds value next, and adjusts price only if needed. It recommends a weekly, dashboard led stand up focused on exceptions, a daily weekly monthly decision cadence, and tracking both forecast error and the impact of actions so teams can connect pickup insight to profit [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.13.53---AM.png)](https://www.demandcalendar.com/blog/forecasting-that-sells-from-pickup-to-profit?ref=hotelrevenueinsights.com) --- ## [This is hotels' iPhone moment](https://blog.thehotelsnetwork.com/this-is-hotels-iphone-moment?ref=hotelrevenueinsights.com) The article says travel discovery is shifting to AI assistants and that this moment is as big for hotels as the launch of the iPhone was for apps. It urges hotels to get visible inside AI answers, keep data clean and controlled, and make rooms directly bookable by feeding accurate rates, availability, and rich content. It notes that OTAs are already moving fast, so hotels should act now by tightening metasearch connections, completing listings and reviews, and using on site personalization tools to turn AI driven discovery into direct bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.21.26---AM.png)](https://blog.thehotelsnetwork.com/this-is-hotels-iphone-moment?ref=hotelrevenueinsights.com) --- ## [Consolidating your hotel tech stack: How to decide when to replace vs. integrate tools](https://insights.ehotelier.com/insights/2025/12/05/consolidating-your-hotel-tech-stack-how-to-decide-when-to-replace-vs-integrate-tools/?ref=hotelrevenueinsights.com) The article gives a simple framework to decide whether to replace systems or integrate new tools into your hotel tech stack. It compares the real costs of staying fragmented with multiple platforms against the costs of switching, highlighting lost time, missed revenue, and poor data flow as signs you should act. It recommends auditing workflows, mapping data between systems, and choosing the path that reduces manual effort, improves guest experience, and supports revenue goals. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Consolidating-Hotel-Tech-Stack.webp)](https://insights.ehotelier.com/insights/2025/12/05/consolidating-your-hotel-tech-stack-how-to-decide-when-to-replace-vs-integrate-tools/?ref=hotelrevenueinsights.com) --- ## [Hospitality and industry 5.0: Are you still optimising for 4.0?](https://catalaconsulting.co.uk/how-industry-5-changes-hospitality/?ref=hotelrevenueinsights.com) The article says hospitality is moving from pure automation to Industry 5.0, where humans, AI, and sustainability work together. AI handles heavy processing, people make the judgment calls, and long term impact guides choices. In hotels this means using tech to free staff for real service, blending RMS insights with human decisions, designing operations that support team wellbeing, and measuring success by people, planet, and profit rather than speed alone. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.32.46---AM.png)](https://catalaconsulting.co.uk/how-industry-5-changes-hospitality/?ref=hotelrevenueinsights.com) --- ## [A hotelier’s guide to ranking in AI search](https://www.hotelchamp.com/blog/hotel-guide-to-ranking-in-ai-search?ref=hotelrevenueinsights.com) The article explains how hotels can rank in AI search by making content clear, structured, and up to date, ensuring listings, reviews, and photos are complete, and connecting live rates and availability so AI answers can show real prices. It recommends writing in natural question and answer formats, using schema markup, keeping data consistent across platforms, and capturing first party data to personalize offers. The goal is to help AI understand the hotel easily and guide travelers to book directly. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/12/Screenshot-2025-12-05-at-11.34.23---AM.png)](https://www.hotelchamp.com/blog/hotel-guide-to-ranking-in-ai-search?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 22, 2025 URL: https://www.hotelrevenueinsights.com/november-22-2025/ Last updated: 2025-11-22T08:03:13.000Z ## [Think outside the guestroom: Innovative strategies to drive hotel revenue](https://www.hvs.com/article/10313-think-outside-the-guestroom-innovative-strategies-to-drive-hotel-revenue?ref=hotelrevenueinsights.com) The article shows how hotels can grow revenue beyond rooms by activating underused spaces and selling more to both guests and locals. Ideas include day passes and memberships for pools and gyms, coworking and small events, pop ups and partnerships with local brands, parking and shuttle bundles, rooftop and lobby programming, and smarter packaging with spa and dining. It stresses using data to pick the right mix, testing offers by season and day of week, and training teams to cross sell so these extras lift profit without large capital spend. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-10.56.08---AM.png)](https://www.hvs.com/article/10313-think-outside-the-guestroom-innovative-strategies-to-drive-hotel-revenue?ref=hotelrevenueinsights.com) --- ## [How is the shift from revenue growth to total profit optimization redefining the role of today’s revenue leader?](https://www.hospitalitynet.org/viewpoint/125000268.html?ref=hotelrevenueinsights.com) Rising labor, energy, and distribution costs have changed the scoreboard. A strong RevPAR no longer guarantees a healthy bottom line. Hotels can fill rooms yet still fall short if acquisition costs or channel mix erode margin. Volume without profit is just activity. The conversation is moving from *"how full are we?"* to *"how smart is that revenue?".* Total Profit Optimization, TRevPAR, GOPPAR, and contribution by department is becoming the real benchmark. Leading hotels are integrating finance, operations, marketing, and revenue into one performance ecosystem, where every outlet and every guest touchpoint contributes to total value. Today's revenue leader must be as fluent in cost, efficiency, and flow-through as in pricing. The best are shifting from revenue optimizers to profit strategists, aligning decisions across departments to protect and grow the bottom line. The question is not how to drive more revenue but rather how do we transform revenue management into profit leadership? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-10.58.14---AM.png)](https://www.hospitalitynet.org/viewpoint/125000268.html?ref=hotelrevenueinsights.com) --- ## [Hotel financing options: How to get hospitality funding](https://hospitalityinsights.ehl.edu/hospitality/hotel-financing/?ref=hotelrevenueinsights.com) The article gives an overview of how hotels secure funding throughout the life cycle of a project, from development to operations and renovations. It explains the capital stack, common loan types, equity and mezzanine options, and how lenders assess risk using metrics like DSCR and LTV. It stresses the importance of solid feasibility studies, realistic cash flow forecasts, and sensitivity analyses, as well as building strong lender relationships and matching financing structure to the hotel’s market, brand positioning, and business plan. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-11.04.32---AM.png)](https://hospitalityinsights.ehl.edu/hospitality/hotel-financing/?ref=hotelrevenueinsights.com) --- ## [How payment options impact your hotel's booking engine conversion](https://www.hotelchamp.com/blog/hotel-booking-engine-payments?ref=hotelrevenueinsights.com) The article explains how to make hotel booking engine payments smooth, secure, and conversion friendly. It covers offering multiple payment methods like cards, wallets, and local options, using deposits or preauthorizations, and handling refunds and cancellations clearly. It stresses PCI and SCA compliance, fraud prevention, and chargeback management, and recommends real time integrations with PMS and channel tools so rates, availability, and payments stay in sync and guests can book with confidence. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-11.16.20---AM.png)](https://www.hotelchamp.com/blog/hotel-booking-engine-payments?ref=hotelrevenueinsights.com) --- ## [Forget the hype: How hotels can actually win with AI](https://insights.ehotelier.com/insights/2025/11/19/forget-the-hype-how-hotels-can-actually-win-with-ai/?ref=hotelrevenueinsights.com) The article shares takeaways from the Destination AI conference and urges hotels to ignore hype and focus on practical wins. It says consumer use of AI in trip planning is surging, so hotels should modernize content and data, integrate tools with existing systems, and measure outcomes like faster responses, lower costs, and better conversion. It cautions that many AI projects fail when they are not scalable or tied to clear business goals, and recommends starting with specific use cases that improve guest experience and team efficiency. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Nov-14-2025-Screenshot-from-AI-in-Hotels.webp)](https://insights.ehotelier.com/insights/2025/11/19/forget-the-hype-how-hotels-can-actually-win-with-ai/?ref=hotelrevenueinsights.com) --- ## [Hotel Booking APIs: Wholesalers, Channel Managers, and GDSs](https://www.altexsoft.com/blog/hotel-api/?ref=hotelrevenueinsights.com) The article explains what hotel APIs are and how they let systems like PMS, CRS, channel managers, booking engines, POS, and payments share data in real time. It covers common uses such as pulling rates and availability, creating and modifying reservations, syncing inventory, guest check in and profiles, and on property charges. It describes API styles like REST and SOAP, notes topics such as authentication, rate limits, webhooks, and certification, and gives tips for choosing a provider based on coverage, documentation, support, security, and long term maintenance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-11.37.06---AM.png)](https://www.altexsoft.com/blog/hotel-api/?ref=hotelrevenueinsights.com) --- ## [Enabling AI-driven impact for hotels: A three-pronged approach](https://www.cendyn.com/blog/three-pronged-approach/?ref=hotelrevenueinsights.com) The article says hotels can get real results from AI by following a three part plan that combines smarter digital marketing, stronger data foundations, and practical automation. It shows how AI driven campaigns like Google Performance Max for travel goals are lifting direct conversions, explains that clean centralized data and CRM are needed to power personalization, and stresses integrations that remove manual work so teams act faster and spend more efficiently. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-21-at-11.43.22---AM.png)](https://www.cendyn.com/blog/three-pronged-approach/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 15, 2025 URL: https://www.hotelrevenueinsights.com/november-15-2025/ Last updated: 2025-11-15T08:02:44.000Z ## [Can integration hubs save the day?](https://www.hospitalitynet.org/viewpoint/125000274.html?ref=hotelrevenueinsights.com) In the near to mid-term, any full-service 3-4-5-star hotel will need over 100 plus APIs (application programming interface) with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's tech-savvy travelers. These include AI-enabled and powered applications like Agentic AI and chatbots, contactless guest experience, mobile locks, issue resolution apps, guest messaging, virtual concierge, IoT devices and utility management, smart room technology, entertainment hubs, CRM programs, CRs, RMS, Channel Managers, etc. LLMs like ChatGPT and Google's Gemini need to enable Personal AI Agents to communicate and do a handshake with hoteliers' own AI Agents or with AI connectivity middleware platforms like the Model Context Protocol (MCP) and Agent-to-Agent (A2A). There are over 5,000 established hotel tech vendors around the world working around the clock to develop new and innovative solutions to common problems or applications to elevate service delivery in hotel operations, guest communications, revenue management, marketing, etc. Historically, to access these much-needed third-party solutions and applications required lengthy and expensive integrations that "*had the effect of dissuading hoteliers from actively seeking out tools that would enhance their business and the guest experience, because they knew that even if they found a great solution, integrating it would feel like more trouble than it's worth*," as per Mews PMS CEO Matt Welle. So, what is the solution? Can integration hubs, PMS-related or third-party Integration hubs, step in and solve this urgent industry need? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-12.10.48---PM.png)](https://www.hospitalitynet.org/viewpoint/125000274.html?ref=hotelrevenueinsights.com) --- ## [What are branded residences, and why are they becoming popular among developers?](https://hospitalityinsights.ehl.edu/branded-residences?ref=hotelrevenueinsights.com) The article explains branded residences as homes linked to well known hotel or lifestyle brands that deliver hotel style services, strong maintenance, and convenience. It highlights why developers favor them, including premium pricing, faster sales, and steady service standards that a brand can guarantee. Demand is rising among buyers who want luxury living with access to amenities and managed upkeep. The article also notes the need to choose the right brand and operating model and to weigh fees and long term commitments before launching or buying. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-12.14.38---PM.png)](https://hospitalityinsights.ehl.edu/branded-residences?ref=hotelrevenueinsights.com) --- ## [What does 2025 performance data reveal about traveler trends and hotel profitability worldwide?](https://www.duettocloud.com/library/2025-traveler-trends-and-hotel-profitability-insights-duetto?ref=hotelrevenueinsights.com) The article shares 2025 travel trends and what they mean for hotel profit. It notes shorter booking windows, stronger demand for experiences and flexibility, and rising influence of AI in search and pricing. It urges hotels to focus on profitable mix over raw volume, grow total revenue beyond rooms, and use clean data with automation to act faster. It also highlights tight cost control, smarter use of OTAs alongside direct, and personalized offers as keys to protecting margin in a changing market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-12.24.15---PM.png)](https://www.duettocloud.com/library/2025-traveler-trends-and-hotel-profitability-insights-duetto?ref=hotelrevenueinsights.com) --- ## [Agentic search and AI: The future of hotel marketing](https://insights.ehotelier.com/insights/2025/11/10/agentic-search-and-ai-the-future-of-hotel-marketing/?ref=hotelrevenueinsights.com) The article explains that agentic search is changing hotel marketing because AI now answers questions and can take actions like comparing hotels and starting a booking, not just showing links. To stay visible and win direct demand, hotels should keep listings and rates accurate, structure content clearly, collect strong reviews, and pair solid SEO with AI friendly content and data integrations. It closes with simple steps to test, measure, and update campaigns as these AI tools spread. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Sept-10-2025-Screenshot-from-Agentic-Search-and-AI.webp)](https://insights.ehotelier.com/insights/2025/11/10/agentic-search-and-ai-the-future-of-hotel-marketing/?ref=hotelrevenueinsights.com) --- ## [Why wellness hotels are redefining guest expectations](https://www.siteminder.com/r/wellness-hotel/?ref=hotelrevenueinsights.com) The article explains what defines a wellness hotel and how to build one that drives revenue and guest loyalty. It covers core pillars such as sleep quality, nutrition, movement, spa and mindfulness, and nature connection, then shows how to package these into stay offers, retreats, and day experiences. It recommends clear positioning, strong visuals, honest benefit language, and partnerships with local practitioners, plus smart pricing, upsells, and direct booking tactics to capture demand year round. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-12.53.05---PM.png)](https://www.siteminder.com/r/wellness-hotel/?ref=hotelrevenueinsights.com) --- ## [Hotel POS systems: Main types, features, and integrations](https://www.altexsoft.com/blog/pos-hotels/?ref=hotelrevenueinsights.com) The article explains what a hotel POS system is, how it works across outlets like restaurants, bars, room service, spa, and retail, and why tight integration with the PMS matters for posting charges and real time inventory. It walks through key features such as tableside ordering, menus and modifiers, payments and tipping, mobile and kiosk options, loyalty and vouchers, and analytics. It compares deployment models like cloud versus on premises and outlines how to choose a vendor by looking at integrations, hardware needs, security, support, and total cost. It ends with common use cases and examples to help hotels match POS capabilities to their operations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-12.55.55---PM.png)](https://www.altexsoft.com/blog/pos-hotels/?ref=hotelrevenueinsights.com) --- ## [Reimagining space: How hotels are turning underutilized areas into revenue, relevance, and guest value](https://www.hospitalitynet.org/opinion/4129790.html?ref=hotelrevenueinsights.com) The article explains how hotels are turning underused areas into flexible, guest friendly spaces that generate more revenue. It links this shift to hybrid work, demand for experiential environments, and the need to modernize without expensive expansions, suggesting multiuse lounges, pop up retail, coworking zones, and event ready layouts that adapt through the day to boost both satisfaction and profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-14-at-1.02.08---PM.png)](https://www.hospitalitynet.org/opinion/4129790.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 8, 2025 URL: https://www.hotelrevenueinsights.com/november-8-2025/ Last updated: 2025-11-08T08:02:09.000Z ## [What is your single budget focus for 2026?](https://www.hospitalitynet.org/viewpoint/125000272.html?ref=hotelrevenueinsights.com) The end of the year is when every GM turns strategist, shaping a budget that does more than cover costs - it sets the tone for what is ahead. Budgets are never just numbers on a spreadsheet; they are a reflection of priorities, trade-offs, and the risks you are willing to take. In a world where guest expectations, technology, and costs are constantly shifting, every budget choice becomes a statement about where you see the greatest potential. For 2026, every GM is making a call on what matters most. Some will double down on guest experience, others on efficiency, others still on growth. We would love to hear from you: for your 2026 budget, what is the one area you are most determined to focus on, and why? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-10.28.58---AM.png)](https://www.hospitalitynet.org/viewpoint/125000272.html?ref=hotelrevenueinsights.com) --- ## [Hotel pricing strategies: Optimizing room rates effectively](https://hospitalityinsights.ehl.edu/hotel-pricing-strategies?ref=hotelrevenueinsights.com) The article explains dynamic pricing for hotels and how to use it well. Prices should move with demand to raise profit in busy times and fill rooms in slow periods, using data and AI rather than guesswork. It notes risks like hurting trust if prices change too often or too much, and the cost of the tools you need. Practical tips include watching competitors, adjusting by room type, staying alert to sudden events, and segmenting guests so forecasts and prices fit real behavior. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-10.33.28---AM.png)](https://hospitalityinsights.ehl.edu/hotel-pricing-strategies?ref=hotelrevenueinsights.com) --- ## [How the USALI 12th revised edition enhances hotel benchmarking and drives hotel performance](https://www.hotstats.com/blog/how-the-usali-12th-revised-edition-enhances-hotel-benchmarking?ref=hotelrevenueinsights.com) The article explains how the USALI 12th edition makes hotel benchmarking clearer and more useful. It standardizes definitions and reporting so properties compare apples to apples, expands guidance on labor and department costs, and better captures non room revenue, technology, and distribution expenses. With cleaner categories and modern metrics like total revenue and profit per available room, owners and operators can spot gaps faster and make smarter decisions across the portfolio. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-10.38.01---AM.png)](https://www.hotstats.com/blog/how-the-usali-12th-revised-edition-enhances-hotel-benchmarking?ref=hotelrevenueinsights.com) --- ## [Are your hotel KPIs lying to you? Why averages are costing you profit](https://www.demandcalendar.com/blog/are-your-hotel-kpis-lying-to-you-why-averages-are-costing-you-profit?ref=hotelrevenueinsights.com) The article warns that averages like overall occupancy or ADR can hide serious problems and cost you profit. A “good” average makes teams ignore low demand days where fixed costs eat margins, such as midweek valleys masked by a 70 percent headline. The advice is to stop relying on averages alone, dig into day level patterns, and target the weak spots with focused actions to lift profit. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-10.43.07---AM.png)](https://www.demandcalendar.com/blog/are-your-hotel-kpis-lying-to-you-why-averages-are-costing-you-profit?ref=hotelrevenueinsights.com) --- ## [10 hotel tech predictions for 2026](https://blog.guestcentric.com/10-hotel-tech-predictions-for-2026/?ref=hotelrevenueinsights.com) The article says hotel tech in 2026 will be about owning the guest journey, not chasing buzzwords. It predicts the booking engine will feel like part of the stay, AI will power pricing and messaging using a hotel’s own data, and the direct channel will act as the commercial hub. It expects digital brand equity to matter to investors, guest data to drive timely offers, and marketing to shift toward selling bookable experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-11.01.05---AM.png)](https://blog.guestcentric.com/10-hotel-tech-predictions-for-2026/?ref=hotelrevenueinsights.com) --- ## [Luxury travel market: Key trends, players, destinations](https://www.altexsoft.com/blog/luxury-travel/?ref=hotelrevenueinsights.com) The AltexSoft article gives a clear overview of today’s luxury travel market, noting strong post-2020 growth and a shift from flashy displays to authentic, personalized, experience-led trips. It explains who the main players are, how affluent traveler behavior is changing, which trends and destinations are rising, and what businesses can do to compete and win. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-11.04.34---AM.png)](https://www.altexsoft.com/blog/luxury-travel/?ref=hotelrevenueinsights.com) --- ## [Family first: How hotels can truly connect with traveling parents](https://blog.thehotelsnetwork.com/family-first-how-hotels-can-truly-connect-with-traveling-parents?ref=hotelrevenueinsights.com) The article explains how hotels can win traveling parents by pairing family specific offers with smart personalization on their direct channels. It highlights seasonal campaigns that showcase kid friendly activities, flexible deals like discounted connecting rooms with breakfast, and clear messages placed inside the booking flow. Using engaging visuals and tailoring content to each step of the journey helps families feel understood, boosts direct conversions, and builds long term loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/11/Screenshot-2025-11-07-at-11.09.49---AM.png)](https://blog.thehotelsnetwork.com/family-first-how-hotels-can-truly-connect-with-traveling-parents?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 1, 2025 URL: https://www.hotelrevenueinsights.com/november-1-2025/ Last updated: 2025-11-01T07:01:53.000Z ## [How is the industry’s shift toward experience-based booking reshaping hotel revenue strategy?](https://www.hospitalitynet.org/viewpoint/125000269.html?ref=hotelrevenueinsights.com) Guests, particularly Millennials and Gen Z, are no longer booking the cheapest room or even the best view. They are choosing based on experiences: a wellness package, a chef-led dinner, a sustainable stay, or a curated local adventure that feels uniquely theirs. For revenue leaders, this evolution changes the game. The traditional room-centric model is giving way to value-based packaging and personalized monetization, where emotional connection, purpose, and story define price elasticity more than comps or BAR grids ever could. Winning hotels are already experimenting: dynamic bundling inside booking engines, AI-driven personalization that surfaces experiences in real time, and cross-departmental collaboration where marketing, F&B, and revenue teams design value together. The challenge is not just setting the right price but pricing the right experience. When perceived value becomes the guest's starting point, not the hotel's ending one, the real question becomes: how do we measure and monetize experiences as effectively as we once did rooms? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-9.50.22---AM.png)](https://www.hospitalitynet.org/viewpoint/125000269.html?ref=hotelrevenueinsights.com) --- ## [5 signs your compset could be holding you back](https://www.hotstats.com/blog/5-signs-your-compset-could-be-holding-you-back?ref=hotelrevenueinsights.com) The HotStats article explains how a poorly chosen comp set can distort strategy and hold performance back. Warning signs include competitors with the wrong segment mix, different price positioning, amenities or meeting space that do not match your demand drivers, seasonal patterns that do not align, or properties in renovation cycles that skew results. It recommends rebuilding around hotels that mirror your guest mix and revenue streams, validating with data on rate, occupancy, ancillary income, and costs, and reviewing the set regularly so benchmarking guides smarter pricing, mix, and profit decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-9.58.36---AM.png)](https://www.hotstats.com/blog/5-signs-your-compset-could-be-holding-you-back?ref=hotelrevenueinsights.com) --- ## [Beyond 100% RGI: Grow profit with a data-driven guest journey](https://www.demandcalendar.com/blog/beyond-100-rgi-grow-profit-with-a-data-driven-guest-journey?ref=hotelrevenueinsights.com) The article says that in a flat market, growth should come from wallet share rather than market share. It recommends unifying data from systems like PMS, POS, and reviews to manage the entire guest journey, improving acquisition, conversion, in stay spending, and retention. It also stresses running a leaner operation so more revenue turns into profit. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-10.04.22---AM.png)](https://www.demandcalendar.com/blog/beyond-100-rgi-grow-profit-with-a-data-driven-guest-journey?ref=hotelrevenueinsights.com) --- ## [What keeps revenue managers up at night (and it’s not ghosts)](https://roompricegenie.com/what-keeps-revenue-managers-up-at-night/?ref=hotelrevenueinsights.com) The article highlights the biggest worries for revenue managers today, including unpredictable demand, forecast accuracy, and pressure to hit targets with limited time and data quality issues. It points to rate parity leaks, OTA dependence, and competitor moves as constant stressors, alongside internal hurdles like siloed teams and slow adoption of tech. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Revenue-Management-Blog.svg)](https://roompricegenie.com/what-keeps-revenue-managers-up-at-night/?ref=hotelrevenueinsights.com) --- ## [The hidden reason your hotel segmentation isn’t working](https://insights.ehotelier.com/insights/2025/10/30/the-hidden-reason-your-hotel-segmentation-isnt-working/?ref=hotelrevenueinsights.com) The article says hotel segmentation fails without strong first party data. It explains that relying on partial reservation info leads to targeting the wrong person, sending messages at the wrong time, and creating irrelevant segments. The fix is to unify and use real time guest data from PMS, booking engine, communications, and past stays to build complete profiles, tailor messages, and convert more effectively. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-10.17.11---AM.png)](https://insights.ehotelier.com/insights/2025/10/30/the-hidden-reason-your-hotel-segmentation-isnt-working/?ref=hotelrevenueinsights.com) --- ## [Is social media becoming transactional?](https://www.hospitalitynet.org/viewpoint/125000271.html?ref=hotelrevenueinsights.com) For years, social media was the top of the funnel, a place for storytelling and inspiration, not conversion. However, a recent Adtaxi study reveals just how dramatically these platforms have evolved into commerce engines, with 54% of U.S. adults seeking product or service recommendations on social media and 20% already purchasing directly within the apps. With 90% of adults active monthly and an average of 4.7 platforms per user, social media has become a near-universal behavioral ecosystem. Recently, TikTok's new integration with Booking.com has pushed this transformation even further, allowing users to move seamlessly from inspiration to booking without ever leaving the platform. The app is rapidly shifting from a discovery engine to a full booking funnel. Social media might soon no longer be the billboard before the shop, but the shop itself. When an influencer posts a reel or even an AI-generated itinerary that becomes instantly bookable, the platform itself becomes the destination. But if inspiration, discovery, and purchase now occur within the same digital space, what happens to OTAs, brand.com, or even the very concept of the "booking funnel"? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-10.25.16---AM.png)](https://www.hospitalitynet.org/viewpoint/125000271.html?ref=hotelrevenueinsights.com) --- ## [AI buzzwords decoded (for hoteliers who just want to know what the heck is going on)](https://www.hospitalitynet.org/opinion/4129526.html?ref=hotelrevenueinsights.com) This article explains what AI and generative AI are, how to make your content easy for AI answers to find, and how tools can connect AI to live prices and booking systems. It also covers AI agents that can do multi step tasks, and how different AIs can talk to each other safely. The advice for hotels is to keep content clear and up to date, keep data organized, and connect systems so AI assistants can find the hotel, show real rates, and help guests book. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-31-at-10.35.07---AM.png)](https://www.hospitalitynet.org/opinion/4129526.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 25, 2025 URL: https://www.hotelrevenueinsights.com/october-25-2025/ Last updated: 2025-10-25T07:04:07.000Z ## [The AI-powered hotel upsell: Turning every channel into a revenue generator](https://www.hospitalitynet.org/opinion/4129363.html?ref=hotelrevenueinsights.com) The article explains how hotels can use AI to make upselling smarter and more personal across every channel, from pre-arrival emails and the booking engine to in-stay messaging and the front desk. It highlights machine learning to predict relevant offers, real-time targeting and pricing, and automated A B testing to improve conversion, while stressing clear consent, data hygiene, and human oversight so offers feel helpful rather than pushy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-11.55.52---AM.png)](https://www.hospitalitynet.org/opinion/4129363.html?ref=hotelrevenueinsights.com) --- ## [Are hotels ready to effectively implement dynamic pricing for ancillary services?](https://www.revfine.com/dynamic-pricing-hotels-ancillary-services/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-11.59.14---AM.png)](https://www.revfine.com/dynamic-pricing-hotels-ancillary-services/?ref=hotelrevenueinsights.com) --- ## [The top 3 OTA trends of 2025 and how hoteliers should adapt](https://www.mylighthouse.com/resources/blog/top-3-ota-trends-2025?ref=hotelrevenueinsights.com) The article outlines three OTA shifts shaping 2025 and how hotels should respond. Booking.com and Expedia are moving search and booking into conversational AI, which rewards complete listings and strong reviews. Social platforms like TikTok and Instagram are turning inspiration into in-app bookings, so hotel brands need a consistent presence and clear paths to book. Airbnb is expanding into small hotels and B and Bs and moving to a host-only fee model, creating new visibility and pricing pressure. The takeaway is to stay present across channels, optimize content and reviews, and use OTAs strategically while strengthening direct conversion. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-12.03.34---PM.png)](https://www.mylighthouse.com/resources/blog/top-3-ota-trends-2025?ref=hotelrevenueinsights.com) --- ## [How to get your hotel featured in Google AI Mode results (using Google Hotel Ads)](https://www.siteminder.com/r/google-ai-mode-hotels/?ref=hotelrevenueinsights.com) The article explains that Google AI Mode now answers trip planning queries with actionable hotel recommendations and bookable rates, pulling real time inventory directly from Google Hotel Ads. To appear in these results, a property needs a live GHA feed so the AI can show price comparisons and a direct path to purchase, with paid listings typically getting stronger placement than free booking links. The guidance is to ensure complete accurate listings, reliable pricing and availability, and tight metasearch integration so visibility in AI Mode turns into direct reservations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-12.12.53---PM.png)](https://www.siteminder.com/r/google-ai-mode-hotels/?ref=hotelrevenueinsights.com) --- ## [Hotels are ditching email for WhatsApp and guests love it](https://hoteltechreport.com/news/whatsapp-in-hospitality?ref=hotelrevenueinsights.com) The article explains why WhatsApp is becoming a core guest messaging channel for hotels, noting its high engagement and ability to handle pre-arrival questions, on-property requests, and post-stay follow-ups from a single, integrated platform. It highlights use cases like reservations support, service recovery, and targeted promotions, and points to guest messaging tools that plug WhatsApp into the PMS and CRM so teams can respond faster, personalize at scale, and drive more direct revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-12.17.07---PM.png)](https://hoteltechreport.com/news/whatsapp-in-hospitality?ref=hotelrevenueinsights.com) --- ## [How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability](https://www.hospitalitynet.org/opinion/4129443.html?ref=hotelrevenueinsights.com) The article explains how North American travelers are shifting to shorter, more spontaneous, value-driven trips and how independent hotels can respond. It recommends pairing local authenticity with hotel-grade trust and consistency, then using real-time pricing, tight channel management, streamlined operations, stronger direct booking tactics, and personalized experiences to protect margin and win share as short-term rentals face tighter regulation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-12.31.33---PM.png)](https://www.hospitalitynet.org/opinion/4129443.html?ref=hotelrevenueinsights.com) --- ## [Hotels push live ChatGPT integrations as AI search goes bookable](https://www.phocuswire.com/hotels-push-live-chatgpt-integrations-ai-search-goes-bookable?ref=hotelrevenueinsights.com) PhocusWire reports that hotels are pushing tech partners to connect live rates and availability into ChatGPT and similar AI platforms so travelers can research and book in one conversation, aiming to grow direct bookings and cut reliance on OTAs. The story highlights early integrations, rising traffic from AI referrals, and advice to keep listings and metasearch feeds accurate so AI answers surface current prices and a clear path to purchase. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-24-at-12.36.17---PM.png)](https://www.phocuswire.com/hotels-push-live-chatgpt-integrations-ai-search-goes-bookable?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 18, 2025 URL: https://www.hotelrevenueinsights.com/october-18-2025/ Last updated: 2025-10-18T18:32:38.000Z ## [The personalization gap: Online vs. Offline](https://www.hospitalitynet.org/viewpoint/125000267.html?ref=hotelrevenueinsights.com) Hotels have invested heavily in digital personalization, from tailored offers and curated booking paths to guest recognition online. Yet when travelers arrive on property, the experience often falls short of those expectations. The handoff between digital profiles and on-site service remains a weak link, leaving many guests wondering why the "personal touch" stops at the front desk. So, a question to our IT experts: why does personalization work so well online but fail offline? What role should technology play in closing this gap, and how can hotels ensure that data collected digitally translates into a more personal and consistent on-property guest experience? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-10.43.52---AM.png)](https://www.hospitalitynet.org/viewpoint/125000267.html?ref=hotelrevenueinsights.com) --- ## [Five key negotiation skills every hospitality leader should master](https://hospitalityinsights.ehl.edu/negotiation-skills?ref=hotelrevenueinsights.com) The article explains why negotiation is a daily competency in hospitality and outlines five core skills leaders should master to build value and stronger partnerships. It dispels common myths and emphasizes preparation, active listening, creating mutual gains, managing emotions during tense moments, and closing with clear commitments and follow up so agreements stick in real guest, supplier, and team interactions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-10.48.28---AM.png)](https://hospitalityinsights.ehl.edu/negotiation-skills?ref=hotelrevenueinsights.com) --- ## [Beyond the easy answer: Why pricing alone isn’t a strategy](https://ideas.com/beyond-the-easy-answer-why-pricing-alone-isnt-a-strategy/?ref=hotelrevenueinsights.com) The article argues that pricing alone is not a strategy and that results come from linking pricing to demand insights, segmentation, packaging, and distribution. Smart revenue plans weigh more than just rate by factoring in length of stay, demand across dates, ancillary spend, and displacement cost before allocating inventory. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-10.57.04---AM.png)](https://ideas.com/beyond-the-easy-answer-why-pricing-alone-isnt-a-strategy/?ref=hotelrevenueinsights.com) --- ## [Is your hotel demand forecast stuck in the past? Why relying on historical data could be costing you money](https://www.mylighthouse.com/resources/blog/hotel-demand-forecast?ref=hotelrevenueinsights.com) The article explains how to forecast hotel demand and use those forecasts to make better pricing, staffing, and inventory decisions. It covers the data inputs to track such as historical patterns, on the books pace, market signals, and local events, outlines common methods from simple trend analysis to machine learning, and shows how to segment by channel and length of stay to get more accurate results. It recommends measuring accuracy with clear metrics, automating routine steps in an RMS, and running scenarios so teams can react quickly and turn forecasts into revenue and profit. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-11.01.37---AM.png)](https://www.mylighthouse.com/resources/blog/hotel-demand-forecast?ref=hotelrevenueinsights.com) --- ## [Chat as new influencer](https://www.sabre.com/insights/chat-as-the-new-influencer/?ref=hotelrevenueinsights.com) Sabre argues that conversational AI will become a new distribution channel for travel, closing the gap between social inspiration and actual booking by letting travelers plan and purchase trips through natural chat and voice. The whitepaper says agentic AI can personalize complex, multi-component itineraries in real time, turning a dialogue into checkout, and stresses that trust, data governance, and explainability will be critical as this model scales. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-11.06.05---AM.png)](https://www.sabre.com/insights/chat-as-the-new-influencer/?ref=hotelrevenueinsights.com) --- ## [Ghost booking: How to reduce no show hotel bookings](https://www.siteminder.com/r/no-show-hotel/?ref=hotelrevenueinsights.com) The SiteMinder article explains how to cut hotel no shows by pairing clear policies with automation. It recommends tightening cancellation and guarantee terms, taking deposits or secure card validations, sending timely reminders, and keeping availability synced across channels so empty rooms can be resold quickly. It also stresses using a central platform to manage cancellations and confirmations, reduce manual work, and protect revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-11.12.09---AM.png)](https://www.siteminder.com/r/no-show-hotel/?ref=hotelrevenueinsights.com) --- ## [Ditch discount blasts: Reward high-value hotel guests](https://www.cendyn.com/blog/ditch-discount-blasts-reward-high-value-hotel-guests/?ref=hotelrevenueinsights.com) The article urges hotels to stop blasting blanket discounts and instead use first party data to identify and reward high value guests. It recommends segmenting by behavior and lifetime value, personalizing offers and perks that feel exclusive, and using CRM and marketing automation to deliver the right message at the right time. By protecting rate integrity and measuring incremental revenue, hotels can grow loyalty and profit without racing to the bottom on price. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-18-at-11.16.46---AM.png)](https://www.cendyn.com/blog/ditch-discount-blasts-reward-high-value-hotel-guests/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 11, 2025 URL: https://www.hotelrevenueinsights.com/october-11-2025/ Last updated: 2025-10-11T07:05:08.000Z ## [How can hotel revenue leaders drive effective change management?](https://catalaconsulting.co.uk/hotel-change-management-revenue-leaders/?ref=hotelrevenueinsights.com) The article explains how revenue leaders can make change stick in hotels by pairing two proven frameworks, Kotter’s eight steps for driving organization-level projects and ADKAR for individual behavior change. It ties each step to common initiatives such as new pricing models, reducing OTA reliance, tech upgrades, and shifting sales strategy, showing how to build urgency, align teams, communicate clearly, remove barriers, and reinforce new habits so adoption improves and results last. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-10.44.33---AM.png)](https://catalaconsulting.co.uk/hotel-change-management-revenue-leaders/?ref=hotelrevenueinsights.com) --- ## [From metrics to meaning: Building competitive sets that drive real returns](https://www.hotstats.com/blog/compset-profitability?ref=hotelrevenueinsights.com) The article argues that comp sets should be built for profit, not just revenue, urging hotels to move beyond RevPAR and benchmark against competitors that mirror their true operating model so they can compare full P&L performance, spot where costs or ancillary revenues differ, and make smarter decisions on pricing, mix, and operations that lift margins. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-10.51.06---AM.png)](https://www.hotstats.com/blog/compset-profitability?ref=hotelrevenueinsights.com) --- ## [How should the budget be allocated to maximize ROI](https://www.revfine.com/hospitality-marketing-budget-advice/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-10.55.00---AM.png)](https://www.revfine.com/hospitality-marketing-budget-advice/?ref=hotelrevenueinsights.com) --- ## [From first click to first impression: Hotel website messaging design tips](https://blog.thehotelsnetwork.com/from-first-click-to-first-impression-hotel-website-design-tips?ref=hotelrevenueinsights.com) The article shares practical tips to turn a hotel website visit into a booking by focusing on fast load times, clear navigation, strong visuals, mobile friendly layouts, and a simple booking flow. It recommends adding trust signals like reviews and security badges, using personalization and smart messaging to show relevant offers, keeping branding consistent, and testing copy and layout to improve conversion. It also highlights accessibility, SEO fundamentals, and analytics to measure and refine performance over time. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-11.00.42---AM.png)](https://blog.thehotelsnetwork.com/from-first-click-to-first-impression-hotel-website-design-tips?ref=hotelrevenueinsights.com) --- ## [What Is MAPE? A hotelier’s guide to forecast accuracy](https://www.mylighthouse.com/resources/blog/mape?ref=hotelrevenueinsights.com) The article explains Mean Absolute Percentage Error as a simple way for hotels to measure forecast accuracy, shows how to calculate it, and discusses when it is useful and when it can mislead, especially with very low actual values; it encourages using MAPE to improve pricing, staffing, and budgeting while considering alternatives like weighted versions when appropriate. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-11.04.22---AM.png)](https://www.mylighthouse.com/resources/blog/mape?ref=hotelrevenueinsights.com) --- ## [How to choose a GDS: Amadeus vs Sabre vs Travelport](https://www.altexsoft.com/blog/travelport-vs-amadeus-vs-sabre-gds/?ref=hotelrevenueinsights.com) The article explains what a global distribution system is and compares Travelport, Amadeus, and Sabre across content coverage, airline and hotel connections, NDC readiness, APIs and developer tools, pricing and contracts, and regional strengths. It outlines typical use cases for each, notes differences in ancillary content and merchandising, and gives guidance on how to choose based on your target markets, partners, technical needs, budget, and support expectations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-11.10.08---AM.png)](https://www.altexsoft.com/blog/travelport-vs-amadeus-vs-sabre-gds/?ref=hotelrevenueinsights.com) --- ## [ChatGPT brings apps into chat, starting with Expedia and Booking com](https://www.phocuswire.com/openai-chatgpt-apps-expedia-booking-tripadvisor?ref=hotelrevenueinsights.com) PhocusWire reports that OpenAI has brought third party apps into ChatGPT starting with Expedia and Booking.com, so travelers can research options, see live prices and maps, and complete bookings without leaving the chat. The system connects to external tools via the Model Context Protocol, with Tripadvisor and other apps expected to follow, signaling a new distribution channel where planning and purchasing happen directly inside ChatGPT. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-10-at-11.16.41---AM.png)](https://www.phocuswire.com/openai-chatgpt-apps-expedia-booking-tripadvisor?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 4, 2025 URL: https://www.hotelrevenueinsights.com/october-4-2025/ Last updated: 2025-10-04T07:06:21.000Z ## [What kind of Revenue Manager do we need right now?](https://www.hospitalitynet.org/viewpoint/125000264.html?ref=hotelrevenueinsights.com) Thirty years in, revenue management is still only fully embraced by about a third of organizations. Meanwhile, the playing field has shifted: - "Right time, right place" is and always was more about marketing than revenue science - Distribution and channel mix often matter more than price itself - Traditional segmentation is becoming obsolete - AI is already booking, pricing, and making backend decisions - Total revenue (rooms + F&B + ancillaries) is still as elusive as it was 15 years ago - Data geeks who couldn't tell stories turned into storytellers that don't understand data The question is no longer whether revenue management *can* lead but what skills, mindset, and capabilities today's Revenue Manager must bring to stay relevant, add value beyond automation, and drive profitability across the whole business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.18.22---PM.png)](https://www.hospitalitynet.org/viewpoint/125000264.html?ref=hotelrevenueinsights.com) --- ## [Are hotels ready to effectively implement dynamic pricing for ancillary services?](https://www.revfine.com/dynamic-pricing-hotels-ancillary-services/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.20.42---PM.png)](https://www.revfine.com/dynamic-pricing-hotels-ancillary-services/?ref=hotelrevenueinsights.com) --- ## [Immigration policy and the hospitality workforce: Navigating labor challenges with strategic resilience](https://www.hvs.com/article/10271-immigration-policy-and-the-hospitality-workforce-navigating-labor-challenges-with-strategic-resilience?ref=hotelrevenueinsights.com) The HVS article explains how immigration policy shapes the hospitality labor pool and offers strategies to stay resilient amid shortages. It outlines how tighter rules and processing delays strain staffing, especially in housekeeping, food and beverage, and seasonal roles. Recommended actions include advocating for visa reforms, building partnerships with workforce agencies and schools, improving retention through fair pay, housing and transportation support, and investing in training, cross-skilling, and selective automation so hotels can stabilize operations and service quality despite policy uncertainty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.24.54---PM.png)](https://www.hvs.com/article/10271-immigration-policy-and-the-hospitality-workforce-navigating-labor-challenges-with-strategic-resilience?ref=hotelrevenueinsights.com) --- ## [How to rebuild RM around profit, decisions, and the guest](https://www.demandcalendar.com/blog/how-to-rebuild-rm-around-profit-decisions-and-the-guest?ref=hotelrevenueinsights.com) The article argues that revenue management should be rebuilt around profit and the guest, not just room revenue, by unifying data into a single view, measuring contribution after acquisition costs, and prioritizing the most profitable segments and channels. It recommends aligning sales, marketing, and operations on shared profit goals, integrating pricing with upsell and total spend, automating low value tasks, and using simple, real time dashboards that track COPE metrics, contribution margin, and guest lifetime value to drive faster, customer centered decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.31.14---PM.png)](https://www.demandcalendar.com/blog/how-to-rebuild-rm-around-profit-decisions-and-the-guest?ref=hotelrevenueinsights.com) --- ## [The modern minibar – A comprehensive look at hotel setups](https://insights.ehotelier.com/insights/2025/09/26/the-modern-minibar-a-comprehensive-look-at-hotel-setups/?ref=hotelrevenueinsights.com) The article surveys how hotel minibars are evolving from static, costly amenities into flexible, revenue-positive programs. It covers curated local products, wellness and alcohol-light options, and hybrid formats that combine in-room coolers with lobby marketplaces. It explains how smart sensors, QR menus, and integrated PMS-POS links enable real-time inventory, dynamic pricing, and targeted offers. It also notes the importance of cost control, shrinkage prevention, sustainability, and brand consistency, concluding that a guest-centric, data-driven minibar strategy can lift satisfaction and ancillary spend. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/The-Modern-Minibar-Thumbnail.webp)](https://insights.ehotelier.com/insights/2025/09/26/the-modern-minibar-a-comprehensive-look-at-hotel-setups/?ref=hotelrevenueinsights.com) --- ## [From emails to upsells: Hotels are finally getting messaging right](https://hoteltechreport.com/news/why-hotels-need-a-structured-guest-communication-strategy-to-boost-revenue-and-loyalty?ref=hotelrevenueinsights.com) The article suggests hotels should build a structured guest communication plan across the entire journey using a central messaging hub, clear ownership, simple templates, and smart automation. This reduces friction, speeds responses, and creates timely moments for upsell and service recovery, which lifts satisfaction, repeat stays, and direct revenue when tracked with metrics like response time, conversion, and loyalty outcomes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.42.40---PM.png)](https://hoteltechreport.com/news/why-hotels-need-a-structured-guest-communication-strategy-to-boost-revenue-and-loyalty?ref=hotelrevenueinsights.com) --- ## [Optimizing your hotel database: Quantity vs quality](https://www.cendyn.com/blog/optimizing-your-hotel-database/?ref=hotelrevenueinsights.com) The article explains how to get more revenue from a hotel’s guest database by unifying records into a single customer view, cleaning and deduplicating data, and integrating CRM with PMS, booking engine, and marketing tools. It recommends clear consent management and privacy controls, smart segmentation based on behavior and value, and lifecycle campaigns that personalize pre-arrival, on-property, and post-stay messages. With consistent data hygiene and meaningful KPIs, hotels can improve targeting, reduce waste, and strengthen direct relationships. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/10/Screenshot-2025-10-03-at-6.46.58---PM.png)](https://www.cendyn.com/blog/optimizing-your-hotel-database/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 27, 2025 URL: https://www.hotelrevenueinsights.com/september-27-2025/ Last updated: 2025-09-27T07:21:32.000Z ## [6 Innovation insights to tackle hospitality workforce challenges](https://hospitalityinsights.ehl.edu/hospitality-workforce-challenges?ref=hotelrevenueinsights.com) The article explains how social innovation can help solve hospitality’s labor crunch by redesigning roles, widening access to talent, and upskilling teams, with takeaways that encourage more inclusive hiring, better career pathways, and workplace practices that reduce turnover and raise engagement. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-9.43.38---AM.png)](https://hospitalityinsights.ehl.edu/hospitality-workforce-challenges?ref=hotelrevenueinsights.com) --- ## [Your hotel isn't a tech company, but it’s time to act like one](https://www.demandcalendar.com/blog/your-hotel-isnt-a-tech-company-but-its-time-to-act-like-one?ref=hotelrevenueinsights.com) The article argues that while hotels are not tech companies, they should adopt a tech mindset by unifying data into a single source of truth, aligning commercial teams around the guest journey, automating low-value work, and running small, continuous experiments that improve service and profit without losing the human touch. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-9.48.19---AM.png)](https://www.demandcalendar.com/blog/your-hotel-isnt-a-tech-company-but-its-time-to-act-like-one?ref=hotelrevenueinsights.com) --- ## [Inflation proofing your hotel budget](https://www.kalibrilabs.com/inflation-proofing-your-hotel-budget/?ref=hotelrevenueinsights.com) The article explains how to “inflation proof” a hotel budget by shifting from top-line targets to profit-focused planning that accounts for channel costs, demand mix, and length of stay. It recommends using granular contribution data to decide which segments and channels to pursue, so spending and pricing align with what actually drives margin in an inflationary environment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-9.50.57---AM.png)](https://www.kalibrilabs.com/inflation-proofing-your-hotel-budget/?ref=hotelrevenueinsights.com) --- ## [7 winning strategies to combat rate disparity and boost your hotel website bookings](https://www.mylighthouse.com/resources/blog/combat-rate-disparity?ref=hotelrevenueinsights.com) The article explains how to reduce rate disparity and protect direct bookings by continuously monitoring prices across channels, enforcing a clear best rate guarantee, using technology to detect and resolve mismatches in real time, and adding on-site tools like price matching or comparison widgets to keep guests from leaving your website. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-9.56.06---AM.png)](https://www.mylighthouse.com/resources/blog/combat-rate-disparity?ref=hotelrevenueinsights.com) --- ## [Roadtrips are taking off: Tips for destination marketers to engage modern adventure-seeking travelers](https://www.sojern.com/blog/roadtrips-are-taking-off-tips-for-destination-marketers-to-engage-modern-adventure-seeking-travelers?ref=hotelrevenueinsights.com) The article says road trips are surging and urges destination marketers to meet travelers on the channels and moments that shape spontaneous, discovery-driven planning. It recommends using first-party intent data, route and geo targeting, and flexible creatives that highlight scenic drives, outdoor activities, EV friendliness, pet and family options, and local food. By pairing real-time signals with persuasive storytelling and clear calls to book, destinations can capture longer stays, higher spend, and repeat visits from adventure-seeking travelers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-10.01.09---AM.png)](https://www.sojern.com/blog/roadtrips-are-taking-off-tips-for-destination-marketers-to-engage-modern-adventure-seeking-travelers?ref=hotelrevenueinsights.com) --- ## [4 pre-arrival communication mistakes that hurt guest experience](https://insights.ehotelier.com/insights/2025/09/23/4-pre-arrival-communication-mistakes-that-hurt-guest-experience/?ref=hotelrevenueinsights.com) The article explains that pre-arrival communication is a powerful but often mishandled stage of the guest journey, with common mistakes including promises that do not match reality, one-size-fits-all messaging, poor timing and channel choices, and failing to set clear expectations or gather preferences; it recommends aligning content with what the guest will actually experience, segmenting audiences, simplifying actions like check-in or requests, and measuring impact to improve satisfaction before arrival. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Pre-arrival-Communication-Mistakes.webp)](https://insights.ehotelier.com/insights/2025/09/23/4-pre-arrival-communication-mistakes-that-hurt-guest-experience/?ref=hotelrevenueinsights.com) --- ## [17 hotel pricing strategies to grow your revenue](https://oaky.com/en/blog/hotel-pricing-strategies?ref=hotelrevenueinsights.com) The article outlines how to build a profit-focused hotel pricing strategy by balancing demand, costs, competition, and guest expectations, then applying tactics like dynamic and open pricing, segmentation, length-of-stay controls, packages, and seasonality adjustments. It recommends using revenue tools to automate decisions, integrating pricing with upselling and direct booking efforts, and continuously testing and refining to lift revenue and margin. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/09/Screenshot-2025-09-26-at-10.06.20---AM.png)](https://oaky.com/en/blog/hotel-pricing-strategies?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 16, 2025 URL: https://www.hotelrevenueinsights.com/august-16-2025/ Last updated: 2025-08-16T17:19:24.000Z ## [How much should hoteliers be spending on marketing?](https://www.hospitalitynet.org/viewpoint/125000254.html?ref=hotelrevenueinsights.com) A Hospitality Net expert panel debates how much hotels should spend on marketing, noting that many properties invest far below broader business norms and far below online travel agencies, which fuels dependence on intermediaries; contributors suggest ranges around five to ten percent that vary by lifecycle and goals, but emphasize spending smarter over chasing a single benchmark by defining what counts as marketing, aligning budgets to measurable outcomes and cost of acquisition, prioritizing direct demand, seasonally adjusting, and investing in data driven tools and content for the emerging AI search era. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-9.33.03---AM.png)](https://www.hospitalitynet.org/viewpoint/125000254.html?ref=hotelrevenueinsights.com) --- ## [Beyond RevPAR: How COPE RevPAR impacts asset value](https://www.kalibrilabs.com/beyond-revpar-how-cope-revpar-impacts-asset-value/?ref=hotelrevenueinsights.com) The article explains that COPE RevPAR, which nets out customer acquisition costs, gives a truer read on profitability and links directly to NOI, EBITDA, and asset value. By comparing contribution across channels and brands, it supports profit based incentives, aligns owners and operators on mix decisions, and helps remove unprofitable business to strengthen valuation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-9.43.38---AM.png)](https://www.kalibrilabs.com/beyond-revpar-how-cope-revpar-impacts-asset-value/?ref=hotelrevenueinsights.com) --- ## [Solo travelers are on the rise — is your hotel website ready to welcome them?](https://blog.thehotelsnetwork.com/solo-travelers-are-on-the-rise-is-your-website-ready-to-welcome-them?ref=hotelrevenueinsights.com) The article explains that solo travel is becoming a mainstream segment and urges hotels to adapt their websites to speak directly to solo guests. It recommends using personalization to show relevant messages and offers based on single occupancy behavior, highlighting experiences made for one, wellness and connection opportunities, and simple perks that build confidence and trust. With thoughtful copy, social proof, and timely incentives on the homepage and booking engine, hotels can turn solo browsers into direct bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-9.47.47---AM.png)](https://blog.thehotelsnetwork.com/solo-travelers-are-on-the-rise-is-your-website-ready-to-welcome-them?ref=hotelrevenueinsights.com) --- ## [Hi-Tech, No Touch: How over-automation is failing hotel guests](https://insights.ehotelier.com/insights/2025/08/11/hi-tech-no-touch-how-over-automation-is-failing-hotel-guests/?ref=hotelrevenueinsights.com) The article warns that over automation can alienate guests and erode loyalty, using a first hand stay at a fully automated boutique hotel to show how tech that replaces people leaves travelers stranded when they need help. Its message is to use technology to remove friction but keep easy access to trained staff, since most guests still expect a human touch when something goes wrong. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Insights-Archive-Screenshot-Aug-7-2025.webp)](https://insights.ehotelier.com/insights/2025/08/11/hi-tech-no-touch-how-over-automation-is-failing-hotel-guests/?ref=hotelrevenueinsights.com) --- ## [What is hotel asset management: Best practices and pitfalls](https://oaky.com/en/blog/hotel-asset-management?ref=hotelrevenueinsights.com) The article explains hotel asset management as a strategic role that connects owners, operators, brands, and on-property teams to protect profitability and long-term asset value. It details responsibilities such as monitoring operator performance, analyzing financials, planning capex and renovations, aligning strategy with ownership goals, benchmarking the comp set, reviewing contracts, and guiding branding and operator selection. The piece highlights communication and alignment as critical success factors, warns against silos, conflicting agendas, neglect of staff, and short-term thinking, and suggests staying close to operations, managing handovers carefully, evaluating location choices, and building trust. It also notes that structured upselling programs can lift EBITDA and strengthen valuation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-10.01.45---AM.png)](https://oaky.com/en/blog/hotel-asset-management?ref=hotelrevenueinsights.com) --- ## [Hotel costs: How to reduce expenses and boost revenue](https://www.siteminder.com/r/hotel-distribution/hotel-revenue-management/hotel-costs/?ref=hotelrevenueinsights.com) The SiteMinder's guide explains how to understand hotel operating costs and reduce them while growing revenue by pairing smarter operations with better distribution. It recommends automating pricing and routine tasks with revenue tools, centralizing procurement to improve supplier rates, flexing staffing against occupancy forecasts, and capturing more direct bookings with a booking engine to cut commission expense. It also encourages building ancillary revenue through offerings like spa, food and beverage, and events so savings and new income compound. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-10.07.39---AM.png)](The SiteMinder guide explains how to understand hotel operating costs and reduce them while growing revenue by pairing smarter operations with better distribution. It recommends automating pricing and routine tasks with revenue tools, centralizing procurement to improve supplier rates, flexing staffing against occupancy forecasts, and capturing more direct bookings with a booking engine to cut commission expense. It also encourages building ancillary revenue through offerings like spa, food and beverage, and events so savings and new income compound.) --- ## [Hotel Brand Performance 2025](https://www.cbre.com/insights/reports/hotel-brand-performance-2025?ref=hotelrevenueinsights.com) CBRE’s report finds that adding more hotel brands and loyalty members has not translated into stronger RevPAR since 2019, as inflation and growing alternative supply have eroded pricing power and widened the gap between winners and laggards. Upper midscale brands remain the most resilient, helped by broad recognition and perks like complimentary breakfast, while midscale and economy chains face weakening RevPAR and closures that may eventually rebalance supply. For owners and developers the takeaway is to scrutinize brand and brand family performance over five to ten years, favor proven flags or flexible soft brands, and align fees and incentives to long term profit rather than nominal growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-16-at-10.11.44---AM.png)](https://www.cbre.com/insights/reports/hotel-brand-performance-2025?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 2, 2025 URL: https://www.hotelrevenueinsights.com/august-2-2025/ Last updated: 2025-08-02T07:41:03.000Z ## [The three imperatives: A new playbook for hotel commercial leaders](https://www.demandcalendar.com/blog/the-three-imperatives-a-new-playbook-for-hotel-commercial-leaders?ref=hotelrevenueinsights.com) The article outlines three core imperatives for modern hotel commercial leaders. First it emphasizes breaking down silos by uniting sales marketing and revenue teams around shared data and goals. Second it calls for a shift from room focused tactics to total revenue thinking that captures spending across every touchpoint from Spa to F&B. Third it urges leaders to embrace agile technology and analytics so they can make faster data driven decisions and adapt to changing market conditions. Together these priorities form a new playbook for driving sustainable growth and staying competitive in an evolving hospitality landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.00.32---PM.png)](https://www.demandcalendar.com/blog/the-three-imperatives-a-new-playbook-for-hotel-commercial-leaders?ref=hotelrevenueinsights.com) --- ## [Why Gen Z checks out hotels that check in with the planet](https://blog.thehotelsnetwork.com/why-gen-z-checks-out-hotels-that-check-in-with-the-planet?ref=hotelrevenueinsights.com) Gen Z favors hotels that show real commitment to the planet, so the article explains that properties win this generation by operating on renewable energy, cutting single use plastics, sourcing local food, being transparent about impact, and sharing progress through social channels. It notes that young travelers research brands before booking, rely on peer reviews, and reward authentic eco initiatives with loyalty and higher spend. By making sustainability part of everyday operations and storytelling, hotels can build trust and capture a growing segment that equates environmental care with overall quality and value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.04.28---PM.png)](https://blog.thehotelsnetwork.com/why-gen-z-checks-out-hotels-that-check-in-with-the-planet?ref=hotelrevenueinsights.com) --- ## [Cost per occupied room: How to calculate your hotel’s CPOR](https://www.mylighthouse.com/resources/blog/cost-per-occupied-room-cpor?ref=hotelrevenueinsights.com) The article explains cost per occupied room, or CPOR, which is the average expense of servicing each sold room, including housekeeping, utilities, and other room-related costs. It shows how calculating CPOR by dividing total room operating expenses by rooms sold gives hoteliers a clear view of efficiency, supports smarter budgeting and pricing decisions, and complements revenue metrics like RevPAR and GOPPAR. The article also suggests lowering CPOR through streamlined operations, tighter cost control, add-on revenue, and automation, so hotels can protect margins and boost long-term profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.08.50---PM.png)](https://www.mylighthouse.com/resources/blog/cost-per-occupied-room-cpor?ref=hotelrevenueinsights.com) --- ## [6 ways to increase direct bookings using your hotel booking engine](https://www.hotelchamp.com/blog/increase-direct-bookings-with-booking-engine?ref=hotelrevenueinsights.com) The article explains six practical ways to turn a hotel booking engine into a powerful driver of direct reservations. It says a seamless mobile friendly design, exclusive direct only deals, honest urgency cues, targeted promo codes for return guests, and continual testing of buttons and layout all raise conversion. It also warns against slow or complicated booking flows, missing trust signals, and out of date availability, stressing that each improvement keeps more revenue in the hotel’s hands and strengthens guest relationships. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.11.46---PM.png)](https://www.hotelchamp.com/blog/increase-direct-bookings-with-booking-engine?ref=hotelrevenueinsights.com) --- ## [RevPAR vs TRevPAR vs GOPPAR: Which metric really moves the needle?](https://roompricegenie.com/revpar-vs-trevpar-vs-goppar/?ref=hotelrevenueinsights.com) The article compares RevPAR, TRevPAR, and GOPPAR to show how each metric captures a different layer of hotel performance. RevPAR is useful for daily rate and occupancy checks but ignores other income and costs. TRevPAR adds every revenue stream so it is vital for full service properties that earn as much from dining and extras as from rooms. GOPPAR goes further by subtracting operating costs to reveal true profit, making it a favorite for finance teams and ownership. The author recommends tracking all three in a balanced dashboard, layering TRevPAR onto nightly RevPAR reports, using GOPPAR for monthly profit reviews, and aligning staff incentives with the metric they can influence for a clearer view of what really moves profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.15.57---PM.png)](https://roompricegenie.com/revpar-vs-trevpar-vs-goppar/?ref=hotelrevenueinsights.com) --- ## [7 hotel revenue management mistakes costing you thousands each month](https://catalaconsulting.co.uk/hotel-revenue-management-mistakes/?ref=hotelrevenueinsights.com) The article outlines seven frequent revenue management mistakes that cost hotels profit, such as sticking to static rates instead of responding to demand shifts, relying too heavily on OTAs while neglecting direct channels, overlooking market segmentation, failing to integrate forecasting with distribution strategy, ignoring data quality issues, treating ancillary revenue as an afterthought, and letting siloed teams act without shared goals; it pairs each pitfall with corrective actions that help protect margins and improve overall performance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Screenshot-2025-08-01-at-7.20.10---PM.png)](https://catalaconsulting.co.uk/hotel-revenue-management-mistakes/?ref=hotelrevenueinsights.com) --- ## [$1.3 trillion reasons to rethink your strategy: Why experiential and enthusiast travelers should be your top priority](https://www.sojern.com/blog/1-3-trillion-reasons-to-rethink-your-strategy-why-experiential-and-enthusiast-travelers-should-be-your-top-priority?ref=hotelrevenueinsights.com) The article urges destination marketers to focus on experiential and enthusiast travelers, a high-value segment that collectively spends about 1.3 trillion dollars each year. These guests seek authentic cultural connections, wellness escapes, adventure, and passion-based pursuits, making them likely to stay longer, spend more, and return. It explains that effective strategies include using real-time travel intent data to identify these audiences, showcasing immersive local experiences, partnering with like-minded operators, and amplifying traveler stories to inspire others. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/08/Getty-Images-Enthusiast-Travelers.webp)](https://www.sojern.com/blog/1-3-trillion-reasons-to-rethink-your-strategy-why-experiential-and-enthusiast-travelers-should-be-your-top-priority?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 26, 2025 URL: https://www.hotelrevenueinsights.com/july-26-2025/ Last updated: 2025-07-26T18:14:47.000Z ## [Future-proofing hospitality: Rethinking succession planning](https://www.hvs.com/article/10220-future-proofing-hospitality-rethinking-succession-planning?ref=hotelrevenueinsights.com) The article explains that many hotels treat succession planning as a last‑minute fix when a leader leaves, which can disrupt operations and erode brand strength; instead, it recommends building a long‑term pipeline of future leaders, mapping development over several years, and knowing when to bring in outside talent, with executive search partners playing a supporting role, so the organization remains resilient and guest service stays consistent through leadership changes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-10.35.22---AM.png)](https://www.hvs.com/article/10220-future-proofing-hospitality-rethinking-succession-planning?ref=hotelrevenueinsights.com) --- ## [With regular search being replaced by AI summaries and conversational search, how should hotels manage their content?](https://www.hospitalitynet.org/viewpoint/125000253.html?ref=hotelrevenueinsights.com) This Hospitality Net viewpoint brings together industry experts who explain that the rise of AI summaries and conversational search is reshaping how travelers find hotels; they advise keeping traditional SEO foundations strong while expanding into generative engine optimization by producing clear, context‑rich content, spreading it across trustworthy channels and guest reviews, and making sure it answers real questions in natural language so both people and AI can easily surface and act on what makes each property unique. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-10.38.40---AM.png)](https://www.hospitalitynet.org/viewpoint/125000253.html?ref=hotelrevenueinsights.com) --- ## [Property management software report 2025: Features & pricing compared](https://hotelfriend.com/blogpost/property-management-software-comparison?ref=hotelrevenueinsights.com) HotelFriend’s 2025 guide explains what property management systems do, compares ten leading platforms on features, support, and true cost, and shows how extra modules can raise monthly spending far beyond headline prices; it provides pricing scenarios for a typical mid sized hotel, outlines per room, flat rate, and enterprise models, and ends with a practical checklist covering automation, integrations, compliance, and local support so hoteliers can choose the system that truly matches their property and budget. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-10.42.38---AM.png)](https://hotelfriend.com/blogpost/property-management-software-comparison?ref=hotelrevenueinsights.com) --- ## [How AI and local SEO are transforming digital visibility, guest experience, and ROI in hospitality](https://blog.milestoneinternet.com/local-search/how-ai-and-local-seo-are-transforming-digital-visibility-guest-experience-and-roi-in-hospitality/?ref=hotelrevenueinsights.com) The article explains how artificial intelligence and local SEO are now essential for hotels to remain visible online and meet guest expectations. It says search is shifting from simple keywords to conversation style queries handled by AI tools like ChatGPT, so hotels must use structured data, accurate location information, and helpful local content that both humans and AI can easily understand. By keeping listings consistent, adding schema markup, personalizing offers, and updating content in real time, hotels can appear in AI driven searches, improve guest engagement, and increase bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-10.45.15---AM.png)](https://blog.milestoneinternet.com/local-search/how-ai-and-local-seo-are-transforming-digital-visibility-guest-experience-and-roi-in-hospitality/?ref=hotelrevenueinsights.com) --- ## [The smart way to do personalization in group sales](https://www.cvent.com/en/blog/hospitality/personalization-group-sales?ref=hotelrevenueinsights.com) The article explains that winning group business now depends on personalizing every step of the sales process so meeting planners feel understood rather than receiving a one size fits all pitch. Using smart data, clear audience segments, and AI tools, hotel brands can tailor proposals, timing, and messaging to what a planner values, ensure this standard is consistent across all properties, and convert more RFPs into booked business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-10.54.14---AM.png)](https://www.cvent.com/en/blog/hospitality/personalization-group-sales?ref=hotelrevenueinsights.com) --- ## [The most ignored metric in revenue management? Return on time invested](https://www.linkedin.com/pulse/most-ignored-metric-revenue-management-return-time-fabian-bartnick-fff9e/?ref=hotelrevenueinsights.com) The article argues that revenue managers should track Return on Time Invested, not just financial metrics like ADR or RevPAR, because hours lost on low value tasks drain productivity and morale. It illustrates this with three common time sinks: lengthy forecast meetings that add little insight, exhausting battles over OTA rate parity that seldom resolve the issue, and manual pickup reports few people read. Fabian urges teams to audit recurring tasks, automate or eliminate work that does not improve decisions, and treat time like capital, investing it where it delivers clear, compounding returns. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-11.03.25---AM.png)](https://www.linkedin.com/pulse/most-ignored-metric-revenue-management-return-time-fabian-bartnick-fff9e/?ref=hotelrevenueinsights.com) --- ## [Do’s and don’ts of converting travel browsers into bookers](https://www.hospitalitynet.org/opinion/4128295.html?ref=hotelrevenueinsights.com) The article presents practical do and do not rules for turning hotel website visitors into confirmed guests. It advises streamlining the booking process, adding visible security cues and guest reviews to build trust, using early personalization, promoting clear direct booking perks, placing strong calls to action, and showing prices and availability upfront. It cautions against slow or confusing mobile pages, cluttered home screens, hidden fees, aggressive pop ups, false urgency messages, and missed remarketing opportunities. By removing friction and tailoring content to guest intent, hotels can increase direct booking conversions and recover lost revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-26-at-11.06.40---AM.png)](https://www.hospitalitynet.org/opinion/4128295.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 19, 2025 URL: https://www.hotelrevenueinsights.com/july-19-2025/ Last updated: 2025-07-19T17:27:42.000Z ## [Five common myths of hotel revenue management](https://hospitalityinsights.ehl.edu/hotel-revenue-management-myths?ref=hotelrevenueinsights.com) The article explains that hotel revenue management is a strategic and creative discipline, not just about setting prices, and debunks common misconceptions such as equating success only with high occupancy or RevPAR, believing the work ends once a room is sold, treating revenue management as an isolated function, and assuming only large brands need it; instead it stresses evaluating broader profit metrics, optimizing total guest spend across all touchpoints, fostering collaboration across departments, and showing that smaller properties may benefit even more because each pricing move has a larger proportional impact. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-9.46.00---AM.png)](https://hospitalityinsights.ehl.edu/hotel-revenue-management-myths?ref=hotelrevenueinsights.com) --- ## [From top-line revenue to bottom-line profit: The hotel industry’s journey through change](https://www.duettocloud.com/library/from-revenue-to-profit-how-can-hotels-lead-through-change-duetto?ref=hotelrevenueinsights.com) The article explains how the hotel industry is shifted from a traditional bricks and beds mindset toward an asset light data rich margin focused model, broadening revenue management from just rooms to total profit across spaces amenities and ancillary services while integrating AI tools and unified cross departmental KPIs to drive smarter pricing and operational decisions for sustainable bottom line growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-9.51.07---AM.png)](https://www.duettocloud.com/library/from-revenue-to-profit-how-can-hotels-lead-through-change-duetto?ref=hotelrevenueinsights.com) --- ## [Fair share of the market: What it is and how to calculate it](https://www.mylighthouse.com/resources/blog/fair-market-share?ref=hotelrevenueinsights.com) The article describes fair market share as a straightforward benchmark showing how a hotel stacks up against the average performance of its competitive set, helping leaders see at a glance where they are ahead, where they are behind, and where adjustments in pricing, positioning, or demand generation may be needed, with the overall aim of guiding balanced, objective revenue decisions rather than relying on isolated internal figures. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-9.56.01---AM.png)](https://www.mylighthouse.com/resources/blog/fair-market-share?ref=hotelrevenueinsights.com) --- ## [Overcoming the pre-arrival noise: Tips to stand out among other hotels](https://insights.ehotelier.com/insights/2025/07/17/overcoming-the-pre-arrival-noise-tips-to-stand-out-among-other-hotels-2/?ref=hotelrevenueinsights.com) The article explains how hotels can make pre arrival communications stand out by moving beyond generic templates and instead using emotional storytelling subject lines, tailoring messages by guest type and trip context, mixing channels like email SMS and WhatsApp thoughtfully, and incorporating engaging visuals such as short videos or GIFs, all while keeping tone human helpful and timed to deliver relevant information rather than constant selling, so small refinements in tone timing personalization and format lift engagement before check in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Overcoming-Pre-Arrival-Noise-Tips.webp)](https://insights.ehotelier.com/insights/2025/07/17/overcoming-the-pre-arrival-noise-tips-to-stand-out-among-other-hotels-2/?ref=hotelrevenueinsights.com) --- ## [Extended stay hotels and chains: Market overview](https://www.altexsoft.com/blog/extended-stay-hotel/?ref=hotelrevenueinsights.com) The article gives a market overview of extended stay hotels, explaining rising demand driven by travelers seeking longer, more flexible lodging, defining the segment as properties designed for weeks or months with minimum stays often starting around five to seven days, and highlighting home style amenities such as in room kitchens and laundry plus discounted long term rates that distinguish them from traditional hotels; it underscores how brands tailor offerings to capture guests needing temporary housing, project assignments, relocations, or extended leisure trips. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-10.05.36---AM.png)](https://www.altexsoft.com/blog/extended-stay-hotel/?ref=hotelrevenueinsights.com) --- ## [What is GEO vs SEO and why it matters now](https://www.cendyn.com/blog/geo-vs-seo/?ref=hotelrevenueinsights.com) The article explains that hotels should still do normal SEO but now also prepare for generative AI answers. Generative engine optimization means writing plain helpful content that states what makes the hotel special using natural questions and answers and consistent details about rooms amenities location and offers so AI tools can pull it accurately. It is not replacing SEO. It is an extra layer to stay visible and win more direct interest as more travelers use AI to plan trips. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-10.12.16---AM.png)](https://www.cendyn.com/blog/geo-vs-seo/?ref=hotelrevenueinsights.com) --- ## [The five stages of rate parity acceptance](https://www.hospitalitynet.org/opinion/4128217.html?ref=hotelrevenueinsights.com) The article describes how hotel professionals progress through emotional stages when they confront ongoing rate parity issues with online travel agencies moving from initial denial and anger through bargaining and frustration toward eventual acceptance that perfect parity is unrealistic and outside full hotel control and encouraging a shift of energy away from compulsive screenshot policing toward pragmatic distribution strategy and focusing on what can actually be managed. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-19-at-10.17.12---AM.png)](https://www.hospitalitynet.org/opinion/4128217.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 12, 2025 URL: https://www.hotelrevenueinsights.com/july-12-2025/ Last updated: 2025-07-12T17:12:28.000Z ## [Personalize or paralyze? Where do we draw the line between (hyper-) personalization and discovery in travel?](https://www.hospitalitynet.org/viewpoint/125000252.html?ref=hotelrevenueinsights.com) The Hospitality Net viewpoint features insights from 20 experts examining the balance between hyper-personalization and unexpected discovery in travel. Contributors note that while AI-driven personalization can offer highly tailored experiences, there is a risk of creating “echo chambers” that limit guest discovery. Panelists emphasize the need to combine real-time digital signals with human insight, maintain transparency to build trust, and ensure that personalization evolves naturally rather than becoming intrusive or static. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-9.30.18---AM.png)](https://www.hospitalitynet.org/viewpoint/125000252.html?ref=hotelrevenueinsights.com) --- ## [Hotel financial statements: Best balance sheet and P&L formats for hotels](https://hospitalityinsights.ehl.edu/hospitality/hotel-financial-statements?ref=hotelrevenueinsights.com) The article explains the core hotel financial statements and their importance in understanding operational performance, financial position and liquidity. It highlights that hoteliers should follow the USALI format, review these statements regularly, involve department leaders in financial awareness, and benchmark results to make informed decisions that boost profitability and long-term stability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-9.33.25---AM.png)](https://hospitalityinsights.ehl.edu/hospitality/hotel-financial-statements?ref=hotelrevenueinsights.com) --- ## [Can Manus.ai’s autonomous AI agent navigate your booking engine?](https://www.triptease.com/resources/manus-ai-agent-booking-engine-test?ref=hotelrevenueinsights.com) The article explores whether Manus.ai’s autonomous AI agent can successfully complete a hotel booking on a real booking engine. It examines the agent's ability to navigate the booking flow, handle pricing variations, and interact with upsell offers. The test offers insights into the practical capabilities and limitations of AI-driven booking agents in delivering seamless direct booking experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-9.42.28---AM.png)](https://www.triptease.com/resources/manus-ai-agent-booking-engine-test?ref=hotelrevenueinsights.com) --- ## [Is WhatsApp for hotel guest communication worth it?](https://insights.ehotelier.com/insights/2025/07/10/is-whatsapp-for-hotel-guest-communication-worth-it/?ref=hotelrevenueinsights.com) The article examines whether WhatsApp is a valuable tool for hotel guest communication, pointing to its global reach and high engagement levels. It explains how the platform supports direct and personal interactions such as pre-arrival messages, real-time assistance, upselling, collecting feedback, and offering multilingual support. Hotels using WhatsApp report improved guest satisfaction, stronger relationships, more efficient operations, and better internal coordination. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/1.webp)](https://insights.ehotelier.com/insights/2025/07/10/is-whatsapp-for-hotel-guest-communication-worth-it/?ref=hotelrevenueinsights.com) --- ## [12 Hotel sales strategies to maximize revenue](https://oaky.com/en/blog/hotel-sales?ref=hotelrevenueinsights.com) The article outlines strategic approaches hotels can use to boost sales of rooms and services while enhancing guest satisfaction. Techniques include nurturing group bookings, optimizing OTA listings, leveraging upselling and cross-selling throughout the guest journey, and using loyalty and corporate offerings to drive repeat business. The article stresses the importance of personalized communication, remarketing to unfinished bookings, managing reputation through feedback, and training staff. It also highlights the integration of tools like CRM, upsell software, revenue management systems, and AI-powered pricing and chatbots to make these strategies scalable and effective. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-9.51.40---AM.png)](https://oaky.com/en/blog/hotel-sales?ref=hotelrevenueinsights.com) --- ## [From hospitality to monetization: The identity crisis of the big brands](https://blog.guestcentric.com/from-hospitality-to-monetization-the-identity-crisis-of-the-big-brands/?ref=hotelrevenueinsights.com) The article examines how major hospitality brands are struggling with an identity crisis as they shift focus from genuine guest service toward monetization strategies. It discusses how this transition risks diluting brand values and alienating loyal customers, and emphasizes the importance of striking a balance between revenue generation and authentic hospitality to maintain trust and long-term guest relationships. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-9.54.41---AM.png)](https://blog.guestcentric.com/from-hospitality-to-monetization-the-identity-crisis-of-the-big-brands/?ref=hotelrevenueinsights.com) --- ## [Winning the click: Best practices for hoteliers to design irresistible display ads](https://www.cendyn.com/blog/creative-best-practices-for-display-ads/?ref=hotelrevenueinsights.com) The blog post explains how hoteliers can design display ads that stand out by focusing on engaging visuals, compelling messaging, and the right tone to capture guests’ attention. It recommends testing different creative versions to learn what resonates, ensuring ads are consistent with brand identity, and aligning ad content with each stage of the guest booking journey for maximum effectiveness. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/07/Screenshot-2025-07-12-at-10.01.42---AM.png)](https://www.cendyn.com/blog/creative-best-practices-for-display-ads/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 28, 2025 URL: https://www.hotelrevenueinsights.com/june-28-2025/ Last updated: 2025-06-28T19:04:10.000Z ## [To KPI or Not to KPI?: Revisiting sustainability metrics in hospitality](https://www.hospitalitynet.org/viewpoint/125000251.html?ref=hotelrevenueinsights.com) Viewpoint features insights from an expert panel debating the limitations of traditional KPIs in truly reflecting a hotel's sustainability impact. Contributors highlight how common metrics like energy reduction or waste diversion can create misleading narratives, potentially masking systemic issues. They advocate for shifting measurement approaches toward deeper impact metrics—such as ecosystem health, circular resource flows, and community well‑being—to ensure that sustainability efforts lead to real, positive change. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.30.54---AM.png)](https://www.hospitalitynet.org/viewpoint/125000251.html?ref=hotelrevenueinsights.com) --- ## [How food well-being is changing hospitality: 6 key trends explained](https://hospitalityinsights.ehl.edu/food-and-well-being-hospitality?ref=hotelrevenueinsights.com) The article explains how the focus on food and well-being is transforming the hospitality industry. It highlights six major trends, including ethical sourcing, personalized nutrition, vitality-driven menus, and community-based dining. The article emphasizes that food today is more than just sustenance; it connects culture, health, and sustainability. Hotels are encouraged to offer meaningful, health-conscious dining experiences that reflect these evolving guest expectations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.34.19---AM.png)](https://hospitalityinsights.ehl.edu/food-and-well-being-hospitality?ref=hotelrevenueinsights.com) --- ## [Booking backwards? The real impact of reverse yielding in revenue management](https://www.duettocloud.com/library/the-impact-of-reverse-yielding-in-revenue-management-duetto?ref=hotelrevenueinsights.com) Reverse yielding occurs when hotels set high room rates far in advance only to significantly lower them as the stay date approaches. This is typically a symptom of deeper issues like poor forecasting, lack of trust in pricing tools, internal misalignment, or reactive pricing driven by competition or hype. Effective solutions include empowering revenue leaders with decision-making authority, aligning departments, trusting or improving RMS systems, and basing pricing on data rather than assumptions. A proactive, data-driven approach prevents rate volatility and ensures revenue management leads the market instead of chasing it. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.40.48---AM.png)](https://www.duettocloud.com/library/the-impact-of-reverse-yielding-in-revenue-management-duetto?ref=hotelrevenueinsights.com) --- ## [Triptease Messages: A new era of hotel website personalization](https://www.triptease.com/resources/new-era-of-hotel-website-personalization?ref=hotelrevenueinsights.com) Triptease introduces an upgraded platform that enables hotels to deliver highly personalized website experiences through dynamic, multi-step messaging campaigns. Article highlights new features including full creative control with drag-and-drop design, mobile-optimized layouts, rich media support, intelligent audience targeting, cross-channel campaign integration, and unified performance reporting—all aimed at boosting direct bookings and guest engagement. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.44.25---AM.png)](https://www.triptease.com/resources/new-era-of-hotel-website-personalization?ref=hotelrevenueinsights.com) --- ## [10 types of tourists you could attract to your hotel](https://insights.ehotelier.com/insights/2025/06/23/10-types-of-tourists-you-could-attract-to-your-hotel/?ref=hotelrevenueinsights.com) The eHotelier article outlines ten different types of tourists that hotels can attract, including adventure seekers, wellness travelers, slow travelers, digital nomads, families, eco conscious guests, and solo explorers. It emphasizes the value of tailoring hotel experiences and marketing strategies to match the specific interests and needs of each group. By focusing on these segments, hotels can create more engaging guest experiences, increase direct bookings, and build stronger loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Wandering-Worker-Thumbnail.webp)](https://insights.ehotelier.com/insights/2025/06/23/10-types-of-tourists-you-could-attract-to-your-hotel/?ref=hotelrevenueinsights.com) --- ## [In times of uncertainty, hotels have a reason to lean in](https://www.siteminder.com/r/hotels-leaning-in-amid-uncertainty/?ref=hotelrevenueinsights.com) Article explores how hotels can respond to uncertainty caused by tariffs, geopolitical changes, and economic challenges by adapting to evolving traveler preferences and the rise of the experience economy. Rather than lowering room rates, hotels are encouraged to offer added value and flexible loyalty rewards that appeal to domestic travelers seeking meaningful and local experiences. The article also highlights the importance of strengthening revenue strategies through cost management, teamwork across departments, and data-informed decisions to build resilience and capture future demand. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.52.56---AM.png)](https://www.siteminder.com/r/hotels-leaning-in-amid-uncertainty/?ref=hotelrevenueinsights.com) --- ## [Hotel guest experience: The role of tech in modern hospitality](https://www.altexsoft.com/blog/hotel-guest-experience/?ref=hotelrevenueinsights.com) The article explores how hotel guest experience is shaped by both human interaction and technology. It defines guest experience as the overall impression created by every touchpoint, including communication, room comfort, cleanliness, staff service, and perceived value. While contactless tools and AI chatbots can enhance efficiency and reduce wait times, the article emphasizes that genuine warmth and personal service are what guests remember most, especially in leisure contexts . It also highlights that guest expectations vary by traveler type and property type, suggesting that hotels tailor their tech and service mix to match specific audience needs. In essence, the article advocates for a balanced approach that places human care at the forefront while using technology to support seamless, convenient interactions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-28-at-11.56.46---AM.png)](https://www.altexsoft.com/blog/hotel-guest-experience/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 21, 2025 URL: https://www.hotelrevenueinsights.com/june-21-2025/ Last updated: 2025-06-21T17:50:49.000Z ## [Hotel Competitor Analysis: Reports, Comp Sets & Insights](https://hospitalityinsights.ehl.edu/hotel-competitor-analysis?ref=hotelrevenueinsights.com) The article highlights how hotel competitor analysishelps hoteliers benchmark performance, identify gaps/opportunities, and make data-driven decisions on pricing, marketing, and offerings. It recommends selecting relevant competitors (by location, amenities, guest type), tracking key metrics (ADR, occupancy, RevPAR, guest reviews), and regularly updating your analysis. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-9.43.38---AM.png)](https://hospitalityinsights.ehl.edu/hotel-competitor-analysis?ref=hotelrevenueinsights.com) --- ## [Should the government be regulating commissions hotels pay to the OTAs?](https://www.hospitalitynet.org/viewpoint/125000250.html?ref=hotelrevenueinsights.com) Industry experts debating whether governments should regulate hotel commissions paid to OTAs. While some argue that intervention could protect small hotels from excessive fees, others contend that the online booking market remains competitive and regulation could harm innovation and market dynamics. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-9.47.10---AM.png)](https://www.hospitalitynet.org/viewpoint/125000250.html?ref=hotelrevenueinsights.com) --- ## [Outsourced Revenue Management: Should Your Hotel Make the Move?](https://catalaconsulting.co.uk/outsourced-revenue-management-guide/?ref=hotelrevenueinsights.com) The article explains how outsourcing revenue management can empower hotels by providing expert pricing, forecasting, and distribution strategies. By delegating day-to-day revenue efforts to specialists, hoteliers can tap into improved ROI, free internal resources, and achieve sophisticated revenue tactics previously reserved for larger chains. The article also outlines different service models (ongoing partnerships, temporary support, and training) that fit various needs and emphasizes the importance of collaboration across departments for success. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-10.03.51---AM.png)](https://catalaconsulting.co.uk/outsourced-revenue-management-guide/?ref=hotelrevenueinsights.com) --- ## [A guide to managing hotel construction](https://www.siteminder.com/r/hotel-construction/?ref=hotelrevenueinsights.com) This guide on hotel construction provides a comprehensive roadmap for hoteliers managing new builds or major renovations. It outlines essential phases such as feasibility studies, permitting, contractor selection, budget management, and quality control. The guide helps avoid common pitfalls like cost overruns and timeline delays. It also emphasizes the importance of integrating operational technology like property management systems and booking engines early in the process to ensure smoother openings and quicker revenue generation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-10.08.44---AM.png)](https://www.siteminder.com/r/hotel-construction/?ref=hotelrevenueinsights.com) --- ## [Cruise industry, explained: top cruise line brands and market share](https://www.altexsoft.com/blog/cruise-lines/?ref=hotelrevenueinsights.com) The article gives an overview of the global cruise industry, highlighting that a handful of major players dominate both passenger numbers and revenue. It explains that bookings are primarily made through travel agents and call centers rather than direct online methods. It also touches on the industry's structure—such as fleet composition, distribution channels, and how cruise lines position themselves in a changing travel landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-10.16.29---AM.png)](https://www.altexsoft.com/blog/cruise-lines/?ref=hotelrevenueinsights.com) --- ## [Using Hotel PMS to personalize every stay – A hotelier’s guide](https://hotelfriend.com/blogpost/personalize-every-stay?ref=hotelrevenueinsights.com) The article explores how hotels can enhance guest satisfaction and loyalty by personalizing every aspect of a stay - from pre-arrival preferences like transportation and pillow choice to curated meals and spa services. It emphasizes using tech like PMS and guest-facing apps to collect and act on guest preferences, enabling seamless customization. With thoughtful execution, these personalized touches elevate the guest experience and can drive repeat bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-10.26.09---AM.png)](https://hotelfriend.com/blogpost/personalize-every-stay?ref=hotelrevenueinsights.com) --- ## [The Great Debate — All-in-One vs Best-of-Breed: What Should Hotel Tech Vendors Focus On?](https://www.hospitalitynet.org/viewpoint/125000248.html?ref=hotelrevenueinsights.com) The Hospitality Net viewpoint gathers perspectives from industry professionals on whether hotels should choose all-in-one technology platforms or combine best-in-class tools. Contributors weigh in on the trade-offs between convenience, integration, innovation, and long-term flexibility, offering diverse insights to help hoteliers make informed decisions based on their unique business needs. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-21-at-10.39.25---AM.png)](https://www.hospitalitynet.org/viewpoint/125000248.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 7, 2025 URL: https://www.hotelrevenueinsights.com/june-7-2025/ Last updated: 2025-06-07T17:25:35.000Z ## [How to build a smarter Comp Set in 3 simple steps](https://www.hotstats.com/blog/how-to-build-a-smarter-comp-set-in-3-simple-steps?ref=hotelrevenueinsights.com) The article provides a practical guide for hotels to enhance their competitive benchmarking. It emphasizes identifying true competitors based on guest demographics, facilities, and market dynamics; validating selections with data on metrics like ADR trends and labor cost efficiency; and continuously refining the comp set to adapt to market changes. The article also outlines essential rules for comp set validity, including sufficiency, anonymity, and room count distribution, to ensure accurate and confidential benchmarking. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-9.46.39---AM.png)](https://www.hotstats.com/blog/how-to-build-a-smarter-comp-set-in-3-simple-steps?ref=hotelrevenueinsights.com) --- ## [AI in Hospitality: Which level of intelligence does your hotel need?](https://www.demandcalendar.com/blog/ai-in-hospitality-which-level-of-intelligence-does-your-hotel-need?ref=hotelrevenueinsights.com) The article outlines a five-level framework for integrating AI into hotel operations, ranging from manual processes (Level 0) to fully autonomous systems (Level 5). It provides practical examples for each level, helping hoteliers assess their current capabilities and identify appropriate AI solutions to enhance efficiency, personalization, and profitability. The article emphasizes that successful AI adoption depends on high-quality data and aligning technology investments with specific operational goals. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-9.50.24---AM.png)](https://www.demandcalendar.com/blog/ai-in-hospitality-which-level-of-intelligence-does-your-hotel-need?ref=hotelrevenueinsights.com) --- ## [What is a hospitality profit platform?](https://www.kalibrilabs.com/what-is-a-hospitality-profit-platform/?ref=hotelrevenueinsights.com) The article from Kalibri Labs introduces the Hospitality Profit Platform, an AI-driven solution designed to help hotels optimize profitability by focusing on net revenue rather than just topline metrics. It emphasizes the importance of detailed data analysis, predictive insights, and strategic resource allocation to enhance financial performance in the hospitality industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-9.53.33---AM.png)](https://www.kalibrilabs.com/what-is-a-hospitality-profit-platform/?ref=hotelrevenueinsights.com) --- ## [Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know](https://www.triptease.com/resources/top-10-takeaways-from-dbs?ref=hotelrevenueinsights.com) The article summarizes key insights from the Direct Booking Summit in Dallas, emphasizing strategies for hotels to enhance direct bookings and adapt to evolving digital trends. Highlights include the growing preference for direct bookings, the transformative impact of AI on search traffic, the effectiveness of user-generated content and social media in driving bookings, the importance of contextual content over generic messaging, and the value of first-party data collection. The article underscores the need for hotels to align marketing, ecommerce, and revenue strategies to meet modern guest expectations and maintain competitiveness. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-9.56.09---AM.png)](https://www.triptease.com/resources/top-10-takeaways-from-dbs?ref=hotelrevenueinsights.com) --- ## [How hotels can win at eCommerce & drive direct bookings](https://blog.guestcentric.com/how-hotels-can-win-at-ecommerce-drive-direct-bookings/?ref=hotelrevenueinsights.com) The article emphasizes that independent hotels can boost direct bookings by transforming their websites into user-friendly eCommerce platforms. Key strategies include ensuring seamless navigation, integrating booking engines that maintain consistent branding, offering personalized experiences, and providing timely incentives to reduce booking abandonment. By focusing on usability and aligning the online experience with guest expectations, hotels can enhance conversions and foster stronger direct relationships with their guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-10.02.34---AM.png)](https://blog.guestcentric.com/how-hotels-can-win-at-ecommerce-drive-direct-bookings/?ref=hotelrevenueinsights.com) --- ## [5 ways technology is redefining the hotel guest experience](https://hoteltechreport.com/news/5-ways-tech-redefining-guest-experience?ref=hotelrevenueinsights.com) The article explores how innovations like contactless check-in, AI-driven personalization, and integrated digital platforms are transforming the guest journey from arrival to checkout. It emphasizes the importance of seamless system integration and proactive adoption of digital tools to meet evolving guest expectations and maintain competitiveness in the hospitality industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-10.07.55---AM.png)](https://hoteltechreport.com/news/5-ways-tech-redefining-guest-experience?ref=hotelrevenueinsights.com) --- ## [Guest experience: 10 do’s and don’ts for a great guest experience strategy](https://www.hospitalitynet.org/opinion/4127480.html?ref=hotelrevenueinsights.com) The article provides actionable guidelines for enhancing guest satisfaction in the hospitality industry. It outlines best practices such as empowering staff, personalizing guest interactions, and leveraging technology to streamline services. Conversely, it cautions against common pitfalls like neglecting feedback, overcomplicating processes, and failing to maintain consistency across touchpoints. By adhering to these principles, hotels can foster memorable experiences that drive loyalty and positive reviews. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/06/Screenshot-2025-06-07-at-10.18.02---AM.png)](https://www.hospitalitynet.org/opinion/4127480.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 31, 2025 URL: https://www.hotelrevenueinsights.com/may-31-2025/ Last updated: 2025-05-31T17:03:37.000Z ## [Managing hotel labor costs today](https://www.hvs.com/article/10179-managing-hotel-labor-costs-today?ref=hotelrevenueinsights.com) The article addresses the challenges hotels face in controlling labor expenses, which can constitute 30–45% of total operating costs. In the post-COVID-19 environment, factors like inflation and labor shortages have intensified these challenges. The article suggests strategies such as cross-training staff, implementing flexible scheduling, and utilizing part-time or on-call employees to adapt to fluctuating occupancy levels. It emphasizes that while managing labor costs is essential for profitability, it must be balanced carefully to maintain service quality and guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.29.47---AM.png)](https://www.hvs.com/article/10179-managing-hotel-labor-costs-today?ref=hotelrevenueinsights.com) --- ## [Image generation and the new creative advantage for hotels](https://blog.thehotelsnetwork.com/image-generation-and-the-new-creative-advantage-for-hotels?ref=hotelrevenueinsights.com) The article discusses how AI image generation, particularly using OpenAI's latest model, is transforming hotel marketing by enabling rapid creation of brand-aligned visuals. This technology allows marketers to produce high-quality images quickly, facilitating more dynamic and personalized campaigns. However, the article emphasizes that human creativity remains crucial for setting intent, ensuring brand consistency, and crafting compelling narratives that resonate with guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.36.32---AM.png)](https://blog.thehotelsnetwork.com/image-generation-and-the-new-creative-advantage-for-hotels?ref=hotelrevenueinsights.com) --- ## [How to guarantee payment and protect hotel revenue from no-shows or refusals to pay](https://www.mylighthouse.com/resources/blog/how-to-guarantee-hotel-payment?ref=hotelrevenueinsights.com) The article outlines strategies for hotels to secure payments and protect revenue from no-shows, cancellations, and fraud. It emphasizes the importance of implementing secure, automated payment systems that comply with regulations like PSD2, offering flexible payment options, and integrating with property management systems. By adopting these measures, hotels can enhance guest experience while minimizing financial risks. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.41.02---AM.png)](https://www.mylighthouse.com/resources/blog/how-to-guarantee-hotel-payment?ref=hotelrevenueinsights.com) --- ## [Glow up your spa’s marketing strategy](https://insights.ehotelier.com/insights/2025/05/29/glow-up-your-spas-marketing-strategy/?ref=hotelrevenueinsights.com) The article offers spa operators actionable steps to enhance their online presence and attract more clients. It emphasizes the importance of balancing operational duties with marketing efforts, understanding market trends through tools like Google Trends, and developing a comprehensive marketing plan that includes audience segmentation, analyzing shopping behavior, and boosting visibility through consistent online listings and optimized Google My Business profiles. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.45.55---AM.png)](https://insights.ehotelier.com/insights/2025/05/29/glow-up-your-spas-marketing-strategy/?ref=hotelrevenueinsights.com) --- ## [Travel packages: Examples and ideas for hotels](https://www.siteminder.com/r/trends-advice/travel-packages/?ref=hotelrevenueinsights.com) The article explains how bundling hotel stays with experiences like dining, tours, or spa treatments into travel packages can boost bookings, especially during low-demand periods. These packages not only enhance guest satisfaction by offering convenience and value but also encourage direct bookings, reducing reliance on third-party channels. The article provides examples from destinations like Japan, Iceland, and Italy, and offers guidance on creating and managing such packages effectively. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.48.56---AM.png)](https://www.siteminder.com/r/trends-advice/travel-packages/?ref=hotelrevenueinsights.com) --- ## [All eyes on operating costs in 2025: Lessons learned in 2024](https://www.cbre.com/insights/articles/all-eyes-on-operating-costs-in-2025-lessons-learned-in-2024?ref=hotelrevenueinsights.com) The article highlights the growing pressure on hotel profit margins due to operating expenses outpacing revenue growth. In 2024, costs above Gross Operating Profit (GOP) rose by 4.1%, while total hotel revenue increased by only 2.3%, leading to a decline in profitability. Key expense drivers included higher agency commissions, increased costs for complimentary food and beverage offerings, and rising labor and technology expenses. The article emphasizes the need for hotel operators to closely monitor and control these variable costs to maintain financial health in 2025. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.54.45---AM.png)](https://www.cbre.com/insights/articles/all-eyes-on-operating-costs-in-2025-lessons-learned-in-2024?ref=hotelrevenueinsights.com) --- ## [The ultimate tech ecosystem for large hotel properties and groups](https://www.cendyn.com/blog/ultimate-tech-ecosystem-enterprise-hotels/?ref=hotelrevenueinsights.com) The article outlines the essential components of a modern hotel technology ecosystem, emphasizing the integration of systems like CRM, revenue management, and digital marketing to enhance operational efficiency, boost revenue, and foster guest loyalty. It highlights the importance of a connected tech stack in delivering personalized guest experiences and driving commercial success for enterprise hotels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-31-at-9.58.32---AM.png)](https://www.cendyn.com/blog/ultimate-tech-ecosystem-enterprise-hotels/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 24, 2025 URL: https://www.hotelrevenueinsights.com/may-24-2025/ Last updated: 2025-05-24T17:25:58.000Z ## [The ultimate guide to hotel star rating systems](https://www.hospitalitynet.org/opinion/4127372.html?ref=hotelrevenueinsights.com) The article provides an overview of hotel star rating systems, explaining how they classify hotels based on quality, amenities, and service consistency. It discusses the variations in rating criteria across different countries and organizations, highlighting the importance of understanding these differences for both hoteliers and travelers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-9.44.21-AM.png)](https://www.hospitalitynet.org/opinion/4127372.html?ref=hotelrevenueinsights.com) --- ## [Do not discount: Attracting low-season guests by meeting their needs](https://www.demandcalendar.com/blog/do-not-discount-attracting-low-season-guests-by-meeting-their-needs?ref=hotelrevenueinsights.com) The article advises hotels to move beyond discounting during low seasons by focusing on creating value-driven experiences that cater to guests seeking authenticity, tranquility, and flexibility. By understanding and addressing the unique motivations of off-peak travelers, hotels can enhance guest satisfaction and foster loyalty without compromising on pricing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-9.49.52-AM.png)](https://www.demandcalendar.com/blog/do-not-discount-attracting-low-season-guests-by-meeting-their-needs?ref=hotelrevenueinsights.com) --- ## [Practical guide to guest experience: How-tos and trends](https://oaky.com/en/blog/guest-experience?ref=hotelrevenueinsights.com) The article emphasizes that delivering an exceptional guest experience involves proactively managing every touchpoint—from pre-arrival to post-departure—by personalizing interactions, anticipating needs, and fostering emotional connections, ultimately leading to increased loyalty, positive reviews, and revenue growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-9.56.04-AM.png)](https://oaky.com/en/blog/guest-experience?ref=hotelrevenueinsights.com) --- ## [Why hotels must shift to AIO (AI Optimization) to stay visible in 2025 and beyond](https://catalaconsulting.co.uk/aio-for-hotels-2025/?ref=hotelrevenueinsights.com) The article advocates for hotels to transition from traditional SEO to AI Optimization (AIO) to remain visible in the evolving digital landscape. With the rise of AI-driven platforms like Google's Search Generative Experience and ChatGPT, hotels must adapt their digital strategies to align with AI-powered search behaviors and the new traveler journey. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-9.58.58-AM.png)](https://catalaconsulting.co.uk/aio-for-hotels-2025/?ref=hotelrevenueinsights.com) --- ## [How to choose hotel revenue management software](https://www.siteminder.com/r/hotel-revenue-management-software/?ref=hotelrevenueinsights.com#revenue-management-software-pricing) The SiteMinder article highlights the benefits of using hotel revenue management software to boost profitability through dynamic pricing, real-time data analysis, and system integration. It also offers guidance on how to choose the right revenue management solution by evaluating features like automation, ease of use, and integration capabilities, helping hoteliers make informed decisions to optimize performance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-10.04.03-AM.png)](https://www.siteminder.com/r/hotel-revenue-management-software/?ref=hotelrevenueinsights.com) --- ## [Hotel marketing strategies: Campaigns that worked](https://www.altexsoft.com/blog/hotel-marketing/?ref=hotelrevenueinsights.com) The article explores successful hotel marketing campaigns, emphasizing the importance of understanding the target audience, delivering clear and relevant messages, and maintaining consistency across channels. It highlights Hilton's "Stop Clicking Around" campaign as a case study, demonstrating how a bold, straightforward message can effectively drive direct bookings and enhance brand loyalty. The article underscores that effective marketing in hospitality hinges on personalization, transparency, and responsiveness to guest feedback. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-10.10.00-AM.png)](https://www.altexsoft.com/blog/hotel-marketing/?ref=hotelrevenueinsights.com) --- ## [Hospitality call centers: Here's what you need to know](https://hoteltechreport.com/news/hospitality-call-center?ref=hotelrevenueinsights.com) The article explains how hospitality call centers enhance guest communication by managing reservations, handling inquiries, and providing 24/7 support across multiple channels. These centers help hotels streamline operations, optimize staff workloads, and improve customer satisfaction, whether operated in-house or through outsourcing. By integrating with CRM and PMS systems, they ensure personalized and consistent service, making them essential for modern hospitality businesses. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-24-at-10.15.14-AM.png)](https://hoteltechreport.com/news/hospitality-call-center?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 17, 2025 URL: https://www.hotelrevenueinsights.com/may-17-2025/ Last updated: 2025-05-17T17:07:01.000Z ## [Should hoteliers forget about direct online distribution and use the OTAs as their exclusive distribution channel?](https://www.hospitalitynet.org/viewpoint/125000246.html?ref=hotelrevenueinsights.com) A recent heated discussion on LinkedIn was a clash between two schools of thought regarding direct online distribution in hospitality. One school of thought representatives claim that they *"really don't understand the whole thing about direct booking and loyalty… "* They further claim that travelers are loyal to and trust OTA platforms like Booking..com, Expedia, Airbnb, etc. According to them there are an emerging number of hotel owners that are now linking their property websites' *"Book Now"* buttons directly to the OTAs since *"It saves them the headache of managing it all themselves."* Experts from the other school of thought counter the above by declaring the use of OTAs as the booking engine on the property site is the most retrograde thing the industry has ever heard and doing so is definitely the lazy hotelier's way of dealing with online distribution. The question is: should hoteliers forget about direct online distribution and use the OTAs as their exclusive distribution channel? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.27.55-AM.png)](https://www.hospitalitynet.org/viewpoint/125000246.html?ref=hotelrevenueinsights.com) --- ## [Strategic tariffs and their impact on travel and hospitality](https://hospitalityinsights.ehl.edu/tariffs-impact-hospitality-industry?ref=hotelrevenueinsights.com) The article explores how U.S. tariffs are increasing costs for hotels and airlines, delaying renovations, and reducing travel demand. It emphasizes that tariff-related uncertainty damages consumer confidence, highlighting the need for stability to maintain a healthy hospitality industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.31.09-AM.png)](https://hospitalityinsights.ehl.edu/tariffs-impact-hospitality-industry?ref=hotelrevenueinsights.com) --- ## [What is the true cost of distribution?](https://global.hsmai.org/insight/what-is-the-true-cost-of-distribution/?ref=hotelrevenueinsights.com) The article explains that true hotel distribution costs go beyond commissions, including marketing, loyalty programs, and labor. It recommends using tools like Kalibri Labs to better track these costs and suggests reevaluating traditional metrics for a more accurate view of profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.39.08-AM.png)](https://global.hsmai.org/insight/what-is-the-true-cost-of-distribution/?ref=hotelrevenueinsights.com) --- ## [Crack the code: An upselling strategy that works for all-inclusive resorts](https://oaky.com/en/blog/upselling-strategy-for-all-inclusive-resorts?ref=hotelrevenueinsights.com) The article outlines effective upselling strategies for all-inclusive resorts, emphasizing that even in prepaid environments, guests are willing to pay extra for personalized, exclusive, and convenient experiences. Key tactics include targeting high-potential segments like couples, families, wellness seekers, and loyal guests; leveraging the pre-arrival period to promote premium offerings; and utilizing upselling software to deliver timely, personalized offers. By focusing on curated experiences rather than generic add-ons, resorts can enhance guest satisfaction and drive additional revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.44.16-AM.png)](https://oaky.com/en/blog/upselling-strategy-for-all-inclusive-resorts?ref=hotelrevenueinsights.com) --- ## [3 ways to reward guests for booking direct](https://blog.guestcentric.com/3-ways-to-reward-guests-for-booking-direct/?ref=hotelrevenueinsights.com) The article presents three simple strategies for encouraging direct bookings: offering exclusive perks, running targeted promotions, and using email incentives to build guest loyalty and reduce reliance on third-party channels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.47.08-AM.png)](https://blog.guestcentric.com/3-ways-to-reward-guests-for-booking-direct/?ref=hotelrevenueinsights.com) --- ## [Why Revenue Management still fails (even with the best tools)](https://catalaconsulting.co.uk/why-revenue-management-still-fails-even-with-the-best-tools/?ref=hotelrevenueinsights.com) The article from Catala Consulting explores why revenue management often fails despite the use of advanced tools. It highlights that technological solutions alone are insufficient without proper organizational support, authority, and cross-departmental collaboration. It emphasizes the need for a holistic approach that includes aligning internal processes, empowering revenue managers, and fostering a culture that supports strategic decision-making to fully realize the benefits of revenue management systems. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.49.50-AM.png)](https://catalaconsulting.co.uk/why-revenue-management-still-fails-even-with-the-best-tools/?ref=hotelrevenueinsights.com) --- ## [The U.S. “Drip Pricing” law: What it means to the global hotel industry](https://www.cendyn.com/blog/us-drip-pricing-law-hotel-industry/?ref=hotelrevenueinsights.com) The U.S. "drip pricing" law, effective May 12, 2025, mandates that hotels disclose all mandatory fees upfront, including resort and service charges, to ensure transparent pricing. This regulation aims to eliminate hidden costs that mislead consumers during the booking process. Hotels must update their pricing strategies to comply, which may involve revising booking platforms, training staff, and adjusting marketing communications to reflect total prices accurately. Non-compliance could result in legal penalties and damage to brand reputation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/05/Screenshot-2025-05-17-at-9.54.56-AM.png)](https://www.cendyn.com/blog/us-drip-pricing-law-hotel-industry/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 26, 2025 URL: https://www.hotelrevenueinsights.com/april-26-2025/ Last updated: 2025-04-26T17:06:04.000Z ## [What percentage of human employees in hospitality will be replaced by technology by 2030?](https://www.hospitalitynet.org/viewpoint/125000243.html?ref=hotelrevenueinsights.com) Last year, labor costs consumed a third of hotel revenue and technology - AI, robotization and automation - are becoming increasingly appealing to hotel owners and operators. I believe at this time there are three main impediments to fast adoption of AI, robotization and automation in our industry: a). reluctance to invest in new technologies by real-estate minded owners and operators, b). lack of understanding and fear of new technology: *"Who will deal with it? I don't have trained staff to deal with it. It makes operations very complex"*, etc., and c). the labor unions in major metropolitan areas with highly-unionized hospitality labor force are dead set against any AI, robotization and automation or any technology advancement that can reduce the number of paying members. In my view, none of the above can stop the rapid advancements in the adoption of AI, robotics and automation in our industry, in the same manner as the Luddite movement in early 19th century England could not stop the First Industrial Revolution. Now, the question is: What percentage of human employees in hospitality will be replaced by technology (AI, robotization and automation) by 2030? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.30.15-AM.png)](https://www.hospitalitynet.org/viewpoint/125000243.html?ref=hotelrevenueinsights.com) --- ## [How to reduce food waste in restaurants](https://hospitalityinsights.ehl.edu/food-waste-in-restaurants?ref=hotelrevenueinsights.com) The article emphasizes the significant challenge of food waste in the restaurant industry, highlighting its impact on profitability, sustainability, and the environment. It identifies key contributors to food waste, including overproduction, large portion sizes, and inefficient inventory management. To address these issues, the article advocates for adopting circular economy principles, such as optimizing inventory through digital tracking, adjusting portion sizes, training staff on waste reduction, implementing food donation programs, and partnering with sustainable suppliers. While acknowledging the challenges in implementing these strategies, the article underscores the importance of proactive measures to reduce food waste and promote sustainability in the hospitality sector. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.33.31-AM.png)](https://hospitalityinsights.ehl.edu/food-waste-in-restaurants?ref=hotelrevenueinsights.com) --- ## [How does ChatGPT’s AI Agent, Operator, feel about your booking engine?](https://www.triptease.com/resources/agentic-ai-operator-test?ref=hotelrevenueinsights.com) AI agents like ChatGPT's AI Operator have the potential to disrupt the world of travel. But are they there yet? See how Operator fared on different hotel booking engines (and with different search types). [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.41.49-AM.png)](https://www.triptease.com/resources/agentic-ai-operator-test?ref=hotelrevenueinsights.com) --- ## [From tariffs to tactics: How hotels can adapt to shifting market sentiment](https://www.mylighthouse.com/resources/blog/hotel-tariff-impact-strategies?ref=hotelrevenueinsights.com) ​The article discusses how hotels can adapt to shifting market conditions influenced by tariffs and geopolitical tensions. It notes that recent tariff announcements have led to declining hotel rates in major U.S. cities, such as Washington D.C., Los Angeles, and San Francisco, due to reduced international travel interest, particularly from Canada. To navigate these challenges, the article recommends strategies like adding value instead of cutting rates, targeting existing demand segments, optimizing OTA strategies, maintaining focused marketing efforts, and leveraging real-time data tools to respond swiftly to market changes. By implementing these tactics, hotels can better manage pricing pressures and sustain revenue during periods of uncertainty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.46.59-AM.png)](https://www.mylighthouse.com/resources/blog/hotel-tariff-impact-strategies?ref=hotelrevenueinsights.com) --- ## [How to sell hotel rooms: 13 ways to increase revenue](https://oaky.com/en/blog/how-to-sell-hotel-rooms?ref=hotelrevenueinsights.com) The article outlines 13 strategies for increasing hotel room sales and revenue, emphasizing the importance of maximizing premium room bookings through upselling software, minimizing overbookings, and promoting rooms across multiple channels. It also highlights the benefits of enhancing direct booking channels, focusing on room benefits rather than just features, and offering special deals and promotions to attract guests. By implementing these techniques, hotels can improve occupancy rates, boost revenue, and enhance the overall guest experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.51.43-AM.png)](https://oaky.com/en/blog/how-to-sell-hotel-rooms?ref=hotelrevenueinsights.com) --- ## [Why hotels must shift to AIO (AI Optimization) to stay visible in 2025 and beyond](https://catalaconsulting.co.uk/aio-for-hotels-2025/?ref=hotelrevenueinsights.com) ​The article emphasizes the necessity for hotels to transition from traditional Search Engine Optimization (SEO) to AI Optimization (AIO) to remain visible in the evolving digital landscape of 2025\. With the rise of AI-driven search tools like Google's Search Generative Experience (SGE) and ChatGPT, travelers increasingly rely on conversational AI for travel planning. AIO involves optimizing content to be AI-friendly, ensuring that hotel information is accessible and relevant in AI-generated search results. This shift requires hotels to focus on structured data, conversational content, and real-time information updates to meet the expectations of AI-first travelers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-9.55.49-AM.png)](https://catalaconsulting.co.uk/aio-for-hotels-2025/?ref=hotelrevenueinsights.com) --- ## [Hotel loyalty programs continue to prove their value: Key findings from 675 million members](https://www.cbre.com/insights/articles/hotel-loyalty-programs-continue-to-prove-their-value-key-findings-from-675-million-members?ref=hotelrevenueinsights.com) ​CBRE's analysis of hotel loyalty programs reveals their continued effectiveness in driving occupancy and revenue growth. In 2024, membership surged by 14.5% to over 675 million, surpassing room growth and increasing members per available room by 7.4%. Loyalty members contributed to 52.8% of occupied rooms, despite a slight decline in room nights per member, indicating a shift towards more casual or credit card-based members. While loyalty program fees rose by 4.4%, they remained a modest 1.6% of total revenue, underscoring their cost-efficiency. The study suggests that hotels can further capitalize on these programs by encouraging point redemptions during off-peak periods and offering ancillary incentives like dining credits and exclusive experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-26-at-10.00.48-AM.png)](https://www.cbre.com/insights/articles/hotel-loyalty-programs-continue-to-prove-their-value-key-findings-from-675-million-members?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 5, 2025 URL: https://www.hotelrevenueinsights.com/april-5-2025/ Last updated: 2025-04-05T17:12:19.000Z ## [The single biggest impact AI will have on hospitality is in...?](https://www.hospitalitynet.org/viewpoint/125000242.html?ref=hotelrevenueinsights.com) Which **SPECIFIC AREA** do you believe stands to see the greatest transformation? We'd love for you to share your perspective—explaining the opportunity and impact AI will have on our industry. Expert Panel. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.35.23-AM.png) --- ## [Data anxiety: The impact of information overload](https://hospitalityinsights.ehl.edu/data-anxiety?ref=hotelrevenueinsights.com) The article explores how the overwhelming influx of digital data affects mental well-being and productivity. It discusses the historical evolution of data storage, the side effects of data overload—including stress and cognitive distortions—and emphasizes the importance of developing data literacy skills. The piece also offers strategies for managing information overload, such as limiting exposure to digital stimuli and utilizing data visualization tools. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.38.33-AM.png)](https://hospitalityinsights.ehl.edu/data-anxiety?ref=hotelrevenueinsights.com) --- ## [Is your hotel chain keeping up? Meet the new guest expectations of 2025](https://hotelfriend.com/blogpost/hotel-chain-keeping-up?ref=hotelrevenueinsights.com) The article explores how evolving guest expectations are reshaping the hospitality industry and how large hotel chains can adapt. Influenced by post-pandemic travel trends, digital convenience, personalization, wellness, and sustainability, modern guests now expect frictionless, tech-enabled, and tailored experiences. Article outlines the risks of falling behind—like negative reviews and staff burnout—and offers practical solutions, such as mobile check-in, preference tracking, reliable Wi-Fi, and empowering staff to resolve issues. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.43.40-AM.png)](https://hotelfriend.com/blogpost/hotel-chain-keeping-up?ref=hotelrevenueinsights.com) --- ## [The AI revolution in hospitality: Why voice agents are changing the game for hoteliers](https://blog.thehotelsnetwork.com/the-ai-revolution-in-hospitality-why-voice-agents-are-changing-the-game-for-hoteliers?ref=hotelrevenueinsights.com) The article discusses how AI Voice Agents are transforming hotel operations by automating guest interactions, thereby enhancing service efficiency and guest satisfaction. Unlike traditional voice assistants, these AI systems can engage in dynamic conversations, handle bookings, provide multilingual support, and offer personalized experiences. By managing routine inquiries, they reduce staff workload, allowing human employees to focus on more complex tasks. This shift not only streamlines operations but also opens new revenue opportunities through upselling and cross-selling. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.49.42-AM.png)](https://blog.thehotelsnetwork.com/the-ai-revolution-in-hospitality-why-voice-agents-are-changing-the-game-for-hoteliers?ref=hotelrevenueinsights.com) --- ## [How to convince your General Manager to say Yes to an RMS](https://roompricegenie.com/how-to-convince-your-general-manager-to-say-yes-to-an-rms/?ref=hotelrevenueinsights.com) The article offers practical advice on how to convince a General Manager to approve a Revenue Management System (RMS) by highlighting the inefficiencies of manual pricing, demonstrating the financial benefits through ROI, and addressing common objections like cost or control concerns. It suggests using data, case studies, and demos to build a strong business case and show how an RMS can drive profitability, streamline operations, and support smarter decision-making. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.57.03-AM.png)](https://roompricegenie.com/how-to-convince-your-general-manager-to-say-yes-to-an-rms/?ref=hotelrevenueinsights.com) --- ## [The burning questions hotel marketers have about email marketing—Answered](https://www.sojern.com/blog/the-burning-questions-hotel-marketers-have-about-email-marketing--answered?ref=hotelrevenueinsights.com) The article addresses common questions hotel marketers have about email marketing, emphasizing that effective strategies extend beyond promotions to engage guests throughout their journey. It highlights the importance of pre-arrival emails to set expectations, on-property emails to enhance the stay experience, and post-stay communications to foster loyalty. Personalization is key, involving audience segmentation and tailored recommendations based on past behaviors. The piece also advises on optimal email frequency to avoid overwhelming recipients and offers tactics to encourage direct bookings, such as leveraging first-party data and clearly communicating the benefits of booking directly. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-9.59.32-AM.png)](https://www.sojern.com/blog/the-burning-questions-hotel-marketers-have-about-email-marketing--answered?ref=hotelrevenueinsights.com) --- ## [How mobile-booking gives hotels a competitive edge](https://blog.guestcentric.com/how-mobile-booking-gives-hotels-a-competitive-edge/?ref=hotelrevenueinsights.com) The article explains how optimizing mobile booking can give hotels a competitive edge by improving user experience and increasing direct bookings. It emphasizes the need for mobile-first design, fast load times, clear calls-to-action, and features like multilingual support and local currencies. With OTAs setting high mobile standards, hotels must enhance their own mobile platforms to stay competitive and reduce dependency on third-party channels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/04/Screenshot-2025-04-05-at-10.03.07-AM.png)](https://blog.guestcentric.com/how-mobile-booking-gives-hotels-a-competitive-edge/?ref=hotelrevenueinsights.com) --- [Merch for RevPAR Gurus](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 29, 2025 URL: https://www.hotelrevenueinsights.com/march-29-2025/ Last updated: 2025-03-29T19:13:27.000Z ## [2024 European hotel transactions](https://www.hvs.com/article/10137-2024-european-hotel-transactions?ref=hotelrevenueinsights.com) HVS discusses the main hotel transactions that took place in 2024 and looks at the trends in single-asset and portfolio transactions over the years. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.23.32-AM.png)](https://www.hvs.com/article/10137-2024-european-hotel-transactions?ref=hotelrevenueinsights.com) --- ## [How the growth of wellness tourism market is transforming travel](https://hospitalityinsights.ehl.edu/wellness-travel-market?ref=hotelrevenueinsights.com) This article highlights the rapid expansion of the wellness tourism market, projected to reach $8.5 trillion by 2027, driven by rising consumer demand for health-centered travel experiences. It distinguishes wellness tourism from medical tourism and emphasizes a broader appeal beyond luxury retreats, especially among Millennials and Gen Z. Key growth areas include wellness real estate, mental wellness, and hospitality-integrated wellness offerings. The shift toward proactive well-being, personalization, and digital wellness solutions is reshaping travel expectations and creating new opportunities for the hospitality sector. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.29.09-AM.png)](https://hospitalityinsights.ehl.edu/wellness-travel-market?ref=hotelrevenueinsights.com) --- ## [Exploring the essential elements of a successful hospitality tech stack](https://ideas.com/essential-elements-of-hospitality-tech-stack/?ref=hotelrevenueinsights.com) This article outlines the essential components of a successful hospitality tech stack, emphasizing the need for seamless integration between systems to boost efficiency and profitability. Key elements include a Revenue Management System (RMS) for dynamic pricing, a Property Management System (PMS) to manage operations, Market Intelligence Tools for real-time demand analysis, a Central Reservation System (CRS) to distribute inventory, and a Rate Distribution System (RDS) for maintaining rate parity. Together, these technologies help hoteliers enhance guest experiences, automate workflows, and make data-driven decisions for long-term success. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.31.56-AM.png)](https://ideas.com/essential-elements-of-hospitality-tech-stack/?ref=hotelrevenueinsights.com) --- ## [Stop leaving money on the table: Upsell like airlines to boost revenue](https://www.demandcalendar.com/blog/stop-leaving-money-on-the-table-upsell-like-airlines-to-boost-revenue?ref=hotelrevenueinsights.com) The article explains how hotels can increase revenue by adopting airline-style upselling strategies, such as offering room upgrades or add-ons at key customer touchpoints. It emphasizes the importance of timing, relevance, and training staff to confidently present these options without being pushy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.38.49-AM.png)](https://www.demandcalendar.com/blog/stop-leaving-money-on-the-table-upsell-like-airlines-to-boost-revenue?ref=hotelrevenueinsights.com) --- ## [Why the hospitality industry is ready for Citizen Data Science](https://www.revenuegenerationllc.com/post/why-the-hospitality-industry-is-ready-for-citizen-data-science?ref=hotelrevenueinsights.com) The article discusses the growing importance of citizen data science in the hospitality industry, highlighting how non-technical staff can leverage data analytics tools to make informed decisions. It emphasizes that with the increasing availability of user-friendly data analysis platforms, employees across various departments can analyze data without specialized training, leading to improved operational efficiency and enhanced guest experiences. The piece also underscores the need for proper training and a supportive organizational culture to successfully implement citizen data science initiatives. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.42.25-AM.png)](https://www.revenuegenerationllc.com/post/why-the-hospitality-industry-is-ready-for-citizen-data-science?ref=hotelrevenueinsights.com) --- ## [Perplexity AI introduces new hotel search agent](https://www.triptease.com/resources/perplexity-ai-hotel-search-agent?ref=hotelrevenueinsights.com) Perplexity AI, an AI-powered search engine, has introduced a new hotel search feature in collaboration with Tripadvisor and Selfbook. This integration enables users to book hotels directly through Perplexity's interface, providing detailed recommendations, user ratings, and key attributes sourced from Tripadvisor. The initiative reflects a broader trend in AI development, where 'agentic AI' systems perform complex tasks on behalf of users, enhancing the efficiency and personalization of travel planning. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-11.53.10-AM.png)](https://www.triptease.com/resources/perplexity-ai-hotel-search-agent?ref=hotelrevenueinsights.com) --- ## [What should be included in your hotel's e-marketing messages: A comprehensive guide](https://www.hospitalitynet.org/opinion/4126399.html?ref=hotelrevenueinsights.com) The article emphasizes the importance of crafting effective e-marketing communications to enhance guest engagement and conversion rates. It outlines key elements that should be incorporated into hotel e-marketing messages, such as personalized content, clear calls-to-action, and compelling visuals, to effectively capture the attention of potential guests and drive bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-29-at-12.01.54-PM.png)](https://www.hospitalitynet.org/opinion/4126399.html?ref=hotelrevenueinsights.com) --- [Merch for RevPAR Gurus](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 15, 2025 URL: https://www.hotelrevenueinsights.com/march-15-2025/ Last updated: 2025-03-15T17:19:19.000Z ## [Hotel front desk training: 9 steps to stellar service](https://oaky.com/en/blog/hotel-front-desk-training?ref=hotelrevenueinsights.com) This article outlines essential hotel front desk training steps to enhance guest service and operational efficiency. Key focus areas include empathy and communication skills, ensuring staff can handle various guest interactions professionally. It also emphasizes customer service excellence, phone etiquette, and safety procedures to maintain high service standards. Additionally, the training covers upselling strategies, helping front desk agents boost revenue while improving guest experiences. By mastering these skills, hotels can create a welcoming and efficient front desk team that enhances guest satisfaction and loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.31.02-AM.png)](https://oaky.com/en/blog/hotel-front-desk-training?ref=hotelrevenueinsights.com) --- ## [Hospitality Industry: Sectors, Markets, and Trends](https://www.altexsoft.com/blog/hospitality-industry/?ref=hotelrevenueinsights.com) This article provides a comprehensive overview of the hospitality industry, covering its key sectors, market size, and emerging trends. It highlights the growing demand for accommodations, food and beverage services, and travel experiences, fueled by rising international tourism. The discussion explores the dominance of hotels and short-term rentals, with direct bookings expected to surpass OTAs by 2030\. Trends such as AI-driven personalization, sustainability, and digital transformation are shaping the future of hospitality, emphasizing the industry's shift toward tech-driven efficiency and guest-centric innovation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.36.07-AM.png)](https://www.altexsoft.com/blog/hospitality-industry/?ref=hotelrevenueinsights.com) --- ## [AI, Chatbots & Smart Checkouts: What today’s luxury travelers really want](https://www.hospitalitynet.org/opinion/4126226.html?ref=hotelrevenueinsights.com) This article highlights the evolving expectations of luxury travelers, who now prioritize efficiency, personalization, and seamless technology-driven experiences. According to the 2025 State of Hotel Guest Tech Report, guests increasingly expect mobile check-ins, AI-powered personalization, geolocated offers, and chatbot assistance to streamline their stay. Nearly 70% find chatbots helpful, and almost half prefer digital checkouts and room service ordering via smart devices rather than traditional methods. Luxury hotels that integrate AI, automation, and mobile-first services will set new industry standards, balancing high-tech innovation with high-touch hospitality. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.47.47-AM.png)](https://www.hospitalitynet.org/opinion/4126226.html?ref=hotelrevenueinsights.com) --- ## [Sustainable foodservice: Regenerative strategies for a greener future](https://hospitalityinsights.ehl.edu/sustainable-foodservice?ref=hotelrevenueinsights.com) This article explores how the hospitality industry can transition from conventional sustainability practices to regenerative foodservice models that create long-term economic, social, and environmental value. It advocates for a systems-based approach, integrating AI-driven waste management, circular supply chains, and resource-efficient infrastructure. By shifting from cost-cutting to value renewal, businesses can enhance sustainability while maintaining resilience against future challenges. The piece emphasizes that true transformation requires leadership commitment, operational innovation, and strategic alignment across all levels of hospitality organizations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.49.52-AM.png)](https://hospitalityinsights.ehl.edu/sustainable-foodservice?ref=hotelrevenueinsights.com) --- ## [Optimizing hotel selling prices: Who is the right investor at each stage of the life cycle?](https://www.hospitalitynet.org/opinion/4126187.html?ref=hotelrevenueinsights.com) This article breaks down the four main types of hotel investors—Core, Core Plus, Value-Add, and Opportunistic—each with distinct risk tolerances and investment strategies. Core investors seek stable, income-generating hotels in prime locations, while Opportunistic investors target distressed or development-stage properties for high-risk, high-reward projects. Core Plus and Value-Add investors fall between these extremes, focusing on moderate renovations and operational improvements. The article highlights how hotels transition through different investor types over their life cycle, emphasizing that aligning with the right buyer at the right stage maximizes asset value and profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.53.37-AM.png)](https://www.hospitalitynet.org/opinion/4126187.html?ref=hotelrevenueinsights.com) --- ## [Hotel amenities: How to choose, track, and manage](https://www.altexsoft.com/blog/hotel-amenities/?ref=hotelrevenueinsights.com) This article explores the importance of hotel amenities, detailing how they influence guest satisfaction, competitive positioning, and revenue generation. It categorizes amenities into essentials (Wi-Fi, toiletries), in-room extras (minibars, bathrobes), property facilities (gyms, pools), and emerging trends like smart room technology and sustainable offerings. The discussion emphasizes the need for data-driven decision-making to balance guest expectations with operational costs. Hotels can optimize their amenity strategy by tracking usage, analyzing guest feedback, and aligning offerings with target demographics to maximize both guest experience and profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-15-at-9.55.51-AM.png)](https://www.altexsoft.com/blog/hotel-amenities/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 8, 2025 URL: https://www.hotelrevenueinsights.com/march-8-2025/ Last updated: 2025-03-08T08:02:53.000Z ## [Hotel loyalty race: Marriott leads, Hilton is gaining fast — See the top 13 programs](https://skift.com/2025/02/26/hotel-loyalty-race-marriott-leads-hilton-is-gaining-fast-see-the-top-13-programs/?hss%5Fchannel=lcp-2641998&ref=hotelrevenueinsights.com) ​Marriott Bonvoy currently leads global hotel loyalty programs with 228 million members. Hilton Honors follows closely, having grown its membership by 147% since 2018 to reach 210 million members. At this pace, Hilton could surpass Marriott by late 2026\. Other notable programs include IHG Rewards with 130 million members and Wyndham Rewards with 110 million members. Collectively, major hotel loyalty programs have added over 500 million members since 2018, indicating a 69% surge in memberships over the past six years. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-6.59.04-PM.png)](https://skift.com/2025/02/26/hotel-loyalty-race-marriott-leads-hilton-is-gaining-fast-see-the-top-13-programs/?hss%5Fchannel=lcp-2641998&ref=hotelrevenueinsights.com) --- ## [What is dynamic pricing? What hospitality pros should know](https://ideas.com/what-is-dynamic-pricing/?ref=hotelrevenueinsights.com) This article explores dynamic pricing in hospitality, detailing how hotels use real-time market data, competitor rates, and demand forecasting to adjust prices. It highlights the benefits of increased revenue, improved ADR and RevPAR, and better inventory utilization. The discussion also covers advanced strategies such as segmenting demand by room type, length of stay, and loyalty rates. While dynamic pricing enhances profitability, challenges include price volatility, guest perception, and maintaining rate parity. Implementing AI-driven revenue management systems helps hotels optimize pricing while balancing profitability and guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.06.06-PM.png)](https://ideas.com/what-is-dynamic-pricing/?ref=hotelrevenueinsights.com) --- ## [Why capacity-driven KPIs are holding hotels back](https://www.demandcalendar.com/blog/why-capacity-driven-kpis-are-holding-hotels-back?ref=hotelrevenueinsights.com) This article critiques the overreliance on capacity-driven KPIs like occupancy, RevPAR, and TRevPAR in hotel performance evaluation. It argues that these metrics, while widely used, often prioritize short-term revenue over long-term profitability and guest value. The discussion highlights the pitfalls of discounting to boost occupancy, reactive decision-making, and the limitations of room-based metrics in assessing total business success. Hotels are encouraged to adopt more holistic approaches that consider guest lifetime value, operational costs, and strategic revenue diversification. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.09.42-PM.png)](https://www.demandcalendar.com/blog/why-capacity-driven-kpis-are-holding-hotels-back?ref=hotelrevenueinsights.com) --- ## [Is OpenAI's Operator the death of traditional search for hotel websites?](https://blog.thehotelsnetwork.com/is-operator-the-death-of-search-for-hotel-websites?ref=hotelrevenueinsights.com) This article examines the impact of OpenAI’s Operator, an AI-driven booking assistant, on hotel distribution. Unlike traditional search engines, Operator bypasses direct hotel websites in favor of OTAs unless travelers search for a hotel by name. To compete, hotels must prioritize brand recognition, first-party data collection, and AI optimization to ensure visibility in AI-driven search results. The shift from human-led search to AI-powered decision-making makes structured data, direct engagement, and instant conversion strategies essential for maintaining direct bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.13.15-PM.png)](https://blog.thehotelsnetwork.com/is-operator-the-death-of-search-for-hotel-websites?ref=hotelrevenueinsights.com) --- ## [ITB Berlin 2025 hotelier's recap](https://hoteltechreport.com/news/itb-berlin-2025?ref=hotelrevenueinsights.com) Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.19.44-PM.png)](https://hoteltechreport.com/news/itb-berlin-2025?ref=hotelrevenueinsights.com) --- ## [Maximize your digital marketing performance with hotel data strategies](https://www.cendyn.com/blog/maximize-your-digital-marketing-performance-with-hotel-data-strategies/?ref=hotelrevenueinsights.com) This article explores how hotels can maximize digital marketing performance using data-driven strategies. It emphasizes audience-based targeting over traditional demographics, refining digital roadmaps with analytics, and balancing short-term bookings with long-term brand building. Key tactics include leveraging first-party data, optimizing core marketing channels like search and social media, and integrating technology to unify guest insights. Hotels that embrace a data-informed approach can improve conversion rates, enhance brand loyalty, and drive sustainable revenue growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.22.54-PM.png)](https://www.cendyn.com/blog/maximize-your-digital-marketing-performance-with-hotel-data-strategies/?ref=hotelrevenueinsights.com) --- ## [David vs Goliath or how independents can beat the OTAs at their own marketing game](https://www.hospitalitynet.org/opinion/4126101.html?ref=hotelrevenueinsights.com) This article argues that independent hotels can compete with OTAs despite their massive marketing budgets by leveraging smarter, targeted digital strategies. It emphasizes investing in a mobile-first website, SEO optimization, and AI-ready content to improve visibility. Hotels should also implement CRM technology, establish a strong social media presence, utilize free online listings, and run Google Ads to capture direct traffic. Content marketing plays a crucial role in engaging travelers at different stages of the booking journey. By focusing on feeder markets and repeat business, hotels can maximize their marketing spend efficiently. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-07-at-7.26.59-PM.png)](https://www.hospitalitynet.org/opinion/4126101.html?ref=hotelrevenueinsights.com) --- [Merch for RevPAR Gurus](https://www.redbubble.com/people/Hotelrevenue/shop/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 1, 2025 URL: https://www.hotelrevenueinsights.com/march-1-2025/ Last updated: 2025-03-01T18:15:56.000Z ## [Apaleo unveils Agent Hub, the first AI Agent marketplace for the hospitality sector](https://www.hospitalitynet.org/news/4126037.html?ref=hotelrevenueinsights.com) Apaleo has launched Agent Hub, the hospitality industry's first AI agent marketplace, enabling hotels to quickly deploy flexible, vendor-neutral AI solutions. Agent Hub connects hoteliers and developers, fostering collaboration to streamline operations, enhance guest experiences, and improve profitability. Unlike traditional software, these AI-powered agents deploy rapidly, addressing tasks like email bookings, corporate sales strategies, guest experience management, and property data migration, thereby accelerating practical AI adoption within hospitality businesses. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-9.37.18-AM.png)](https://www.hospitalitynet.org/news/4126037.html?ref=hotelrevenueinsights.com) --- ## [Personalized guest service and scalability: Can hotels have it both ways?](https://hotelfriend.com/blogpost/personalized-guest-service?ref=hotelrevenueinsights.com) This article emphasizes the importance of personalized guest service in hotels. It highlights how hotels can use technology and data analytics to anticipate guest preferences, deliver customized experiences, and increase loyalty. Key strategies include employing guest profiling, AI-driven tools, automated messaging, and tailored recommendations. Hotels adopting personalization can significantly enhance guest satisfaction, foster repeat bookings, and gain a competitive edge in a rapidly evolving hospitality landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-9.47.58-AM.png)](https://hotelfriend.com/blogpost/personalized-guest-service?ref=hotelrevenueinsights.com) --- ## [Why RevPAR doesn't tell the whole story](https://www.hotstats.com/blog/why-revpar-doesnt-tell-the-whole-story?ref=hotelrevenueinsights.com) This article explains why RevPAR alone is not enough to measure hotel performance. It introduces TRevPAR (Total Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room) as more comprehensive metrics that account for ancillary revenue and operational efficiency. Through real-world scenarios, the article demonstrates how hotels can improve profitability by focusing on upselling, cost control, and optimizing revenue beyond room sales. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-9.52.17-AM.png)](https://www.hotstats.com/blog/why-revpar-doesnt-tell-the-whole-story?ref=hotelrevenueinsights.com) --- ## [Virtual voyaging: tourism and the metaverse](https://insights.ehotelier.com/insights/2025/02/27/virtual-voyaging-tourism-and-the-metaverse/?ref=hotelrevenueinsights.com) This article explores the growing role of the metaverse in tourism, offering immersive virtual travel experiences and reshaping industry management and marketing. Researchers highlight how this emerging technology can help travelers explore destinations digitally before booking, transforming decision-making. While the metaverse presents opportunities for engagement, it also raises challenges related to authenticity, consumer trust, and marketing strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Man-and-Woman-in-VR-Glasses.webp)](https://insights.ehotelier.com/insights/2025/02/27/virtual-voyaging-tourism-and-the-metaverse/?ref=hotelrevenueinsights.com) --- ## [Has the much heralded AI Search made traditional SEO obsolete?](https://www.hospitalitynet.org/viewpoint/125000241.html?ref=hotelrevenueinsights.com) Lately, there have been a lot headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional SEO practices are obsolete. Others believe that SEO based on best practices is required not only for increased revenues from the direct online channel, but to ensure good positioning of the hotel website in AI search results as well. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-9.39.59-AM.png)](https://www.hospitalitynet.org/viewpoint/125000241.html?ref=hotelrevenueinsights.com) --- ## [Sustainability in the hospitality industry: 12 best practices](https://oaky.com/en/blog/sustainability-in-the-hospitality-industry?ref=hotelrevenueinsights.com) This article outlines 12 best practices for sustainability in the hospitality industry, focusing on reducing environmental impact while improving operational efficiency. Key strategies include implementing linen and towel reuse programs, leveraging hotel automation to optimize energy use, cutting back on plastic consumption, and encouraging water conservation. Additionally, it highlights the benefits of recycling programs, sustainable sourcing, and guest engagement in eco-friendly initiatives. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-10.04.04-AM.png)](https://oaky.com/en/blog/sustainability-in-the-hospitality-industry?ref=hotelrevenueinsights.com) --- ## [The science behind hotel distribution: How to maximize bookings across channels](https://catalaconsulting.co.uk/science-hotel-distribution-how-to-maximize/?ref=hotelrevenueinsights.com) This article highlights the importance of balancing direct and indirect distribution, leveraging technology like channel managers and revenue management systems, and maintaining rate parity. Key strategies include boosting direct bookings through SEO, loyalty programs, and metasearch while optimizing OTA partnerships and corporate travel distribution. The future of hotel distribution is driven by AI-powered personalization, blockchain technology, and social commerce, making it essential for hoteliers to adopt data-driven strategies for sustained profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/03/Screenshot-2025-03-01-at-10.07.26-AM.png)](https://catalaconsulting.co.uk/science-hotel-distribution-how-to-maximize/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 22, 2025 URL: https://www.hotelrevenueinsights.com/february-22-2025/ Last updated: 2025-02-22T08:09:30.000Z ## [What are the best practices for managing Length of Stay restrictions?](https://www.revfine.com/best-practices-for-managing-length-of-stay-restrictions/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.02.46-AM.png) --- ## [How to optimize your hotel for AI search like ChatGPT](https://www.hospitalitynet.org/opinion/4125743.html?ref=hotelrevenueinsights.com) This article explores how hotels can optimize their online presence to rank higher in AI-driven search tools like ChatGPT. It emphasizes strategies such as maintaining up-to-date listings across OTAs, using natural language in website content, leveraging guest reviews, and implementing SEO best practices. Additionally, it highlights the importance of structured data, authoritative content partnerships, and staying updated on AI trends to maximize visibility in AI-powered travel searches. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.06.37-AM.png)](https://www.hospitalitynet.org/opinion/4125743.html?ref=hotelrevenueinsights.com) --- ## [The allure of winter travel or why cold is the new hot](https://hospitalityinsights.ehl.edu/winter-travel-cold-is-the-new-hot?ref=hotelrevenueinsights.com) This article explores the rise of winter tourism, highlighting how travelers are increasingly drawn to cold destinations like Scandinavia, the Arctic, and Switzerland. The trend is fueled by a desire for unique experiences, such as Northern Lights viewing, igloo hotels, and wellness retreats with saunas and ice baths. Expedition cruises and adventure tourism are also on the rise, driven by sustainability concerns and a sense of urgency to visit these locations before climate change alters them. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.12.35-AM.png)](https://hospitalityinsights.ehl.edu/winter-travel-cold-is-the-new-hot?ref=hotelrevenueinsights.com) --- ## [The end of Google’s commission based metasearch: The experts weigh in](https://www.triptease.com/resources/experts-weigh-in-google-cpa?ref=hotelrevenueinsights.com) This article discusses Google's decision to end its commission-based (CPA) bidding model for metasearch and explores alternative strategies for hotels. Experts suggest transitioning to cost-per-click (CPC) models, leveraging Google’s Target ROAS, or partnering with providers that still offer CPA-based solutions. The article highlights how different models impact cash flow, seasonality, and regional preferences. Data shows hotels switching from Google CPA to specialized providers saw revenue increases, emphasizing the need for hotels to adapt their metasearch approach. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.17.36-AM.png)](https://www.triptease.com/resources/experts-weigh-in-google-cpa?ref=hotelrevenueinsights.com) --- ## [What does it mean to have your balance sheet reconciled?](https://insights.ehotelier.com/insights/2025/02/17/what-does-it-mean-to-have-your-balance-sheet-reconciled/?ref=hotelrevenueinsights.com) This article explains the importance of balance sheet reconciliation in hotel financial management. It highlights how tracking cash flow, guest ledgers, inventory, and accrued expenses ensures financial accuracy and transparency. It covers best practices such as verifying bank statements, auditing outstanding balances, and aligning records with financial reports. Regular reconciliation helps hoteliers prevent discrepancies, improve decision-making, and maintain a strong financial foundation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Balance-Sheet-Reconciliation.webp)](https://insights.ehotelier.com/insights/2025/02/17/what-does-it-mean-to-have-your-balance-sheet-reconciled/?ref=hotelrevenueinsights.com) --- ## [The best hotel tech apps of 2025](https://hoteltechreport.com/news/best-hotel-tech-list/2025?ref=hotelrevenueinsights.com) Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.29.56-AM.png)](https://hoteltechreport.com/news/best-hotel-tech-list/2025?ref=hotelrevenueinsights.com) --- ## [Top hospitality technology trends for hotels in 2025](https://www.eventtemple.com/blog/top-hospitality-technology-trends-for-hotels-in-2025?ref=hotelrevenueinsights.com) This article outlines key hospitality technology trends for 2025, including AI-driven personalization, cloud-based property management, and IoT-enabled smart environments. Enhanced cybersecurity measures, sustainability initiatives, and wellness-focused amenities are also shaping guest experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-21-at-11.39.44-AM.png)](https://www.eventtemple.com/blog/top-hospitality-technology-trends-for-hotels-in-2025?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 15, 2025 URL: https://www.hotelrevenueinsights.com/february-15-2025/ Last updated: 2025-02-15T18:13:42.000Z ## [Are hoteliers ready for the new era of personal AI Agents?](https://www.hospitalitynet.org/viewpoint/125000238.html?ref=hotelrevenueinsights.com) Recently Google's CEO Sundar Pichai proclaimed that the ultimate goal of their Gemini AI is the creation of a *"universal AI agent that will be useful in everyday life."* There have been heated discussions in the media about the expected rise in 2025 of the personal AI agents and their impact on travel and hospitality distribution. The presumption is that AI agents can research, plan and book travelers' vacations autonomously, thus circumventing OTAs and other intermediaries. Some experts even predict that the AI agents will dramatically change the current travel distribution status quo and even make the OTAs obsolete thus establishing the golden age of direct consumer-supplier relationships. Mario Gavira, VP of Growth at Kiwi summarized well this belief: *"The personal AI agents promise to cut through the complexity of travel planning like a hot knife through butter, connecting directly with supplier websites and APIs to create the perfect itinerary."* Other experts claim that the OTAs will be the beneficiaries of the AI agents, since they are already investing heavily in the adoption of AI, and in the same way they have mastered SEO, the OTAs will master AIO - artificial intelligence optimization, in order their offerings to found first by the personal AI agents. The question is, how can hoteliers prepare for the rise of the personal AI agents and be the ultimate beneficiaries of this exciting AI era? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.29.45-AM.png) --- ## [6 hotel marketing trends for 2025 – and how you can take advantage of them](https://www.triptease.com/resources/6-hotel-marketing-trends-for-2025?ref=hotelrevenueinsights.com) This article highlights six key hotel marketing trends for 2025, focusing on AI-driven personalization, experience-based loyalty programs, and revenue diversification beyond room bookings. Hotels are leveraging AI for targeted content, optimizing metasearch strategies, and incorporating experiential travel into their branding. It also explores shifts in consumer behavior, including demand for sustainability and alternative travel experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.37.21-AM.png)](https://www.triptease.com/resources/6-hotel-marketing-trends-for-2025?ref=hotelrevenueinsights.com) --- ## [What hotels need to know about revenue management automation](https://www.mylighthouse.com/resources/blog/what-hotels-need-to-know-about-revenue-management-automation?ref=hotelrevenueinsights.com) This article explores the benefits of revenue management automation (RMA) for hotels, detailing how AI-driven systems optimize pricing, improve efficiency, and reduce human errors. It explains how automated pricing adjustments based on demand fluctuations prevent revenue loss and ensure competitive rates. The article also discusses common challenges like data silos and manual processes that slow decision-making. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.40.46-AM.png)](https://www.mylighthouse.com/resources/blog/what-hotels-need-to-know-about-revenue-management-automation?ref=hotelrevenueinsights.com) --- ## [Sabre survey results reveal 2025’s key travel trends](https://www.sabre.com/insights/adventure-seekers-multi-generational-trips-and-this-years-biggest-spenders-sabre-survey-results-reveal-2025s-key-travel-trends/?ref=hotelrevenueinsights.com) Sabre’s 2025 travel trends report highlights a rise in multi-tripping, with travelers planning more vacations. The Asia-Pacific region leads in bookings, driven by lower airfares and a growing middle class. Baby Boomers are the biggest spenders, while Gen Z prioritizes budget-friendly travel. Adventure tourism and cultural experiences are surging, alongside an increased focus on sustainability. Booking ease and airline quality remain key decision factors. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.44.08-AM.png)](https://www.sabre.com/insights/adventure-seekers-multi-generational-trips-and-this-years-biggest-spenders-sabre-survey-results-reveal-2025s-key-travel-trends/?ref=hotelrevenueinsights.com) --- ## [Sustainable tourism practices for hotels](https://www.siteminder.com/r/sustainable-tourism/?ref=hotelrevenueinsights.com) This article explores sustainable tourism practices for hotels, emphasizing eco-friendly operations, waste reduction, and community engagement. It highlights how energy-efficient systems, water conservation measures, and responsible waste management can lower operational costs while appealing to eco-conscious travelers. Case studies showcase hotels successfully implementing sustainability initiatives, such as LEED-certified properties and nature restoration projects. The piece underscores that sustainability is not just an ethical choice but also a business advantage in today’s travel industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.49.11-AM.png)](https://www.siteminder.com/r/sustainable-tourism/?ref=hotelrevenueinsights.com) --- ## [New Hotel Marketing Funnel: AI Edition](https://www.linkedin.com/pulse/new-hotel-marketing-funnel-ai-edition-craig-carbonniere-jr-chdm-a6e6c/?trackingId=bhzWGDvJwmNXdr5iVqDlhQ%3D%3D&ref=hotelrevenueinsights.com) In the article Craig Carbonniere Jr. discusses how artificial intelligence is transforming traditional hotel marketing strategies. He introduces an AI-driven marketing funnel that enhances guest engagement and optimizes revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-9.58.22-AM.png)](https://www.linkedin.com/pulse/new-hotel-marketing-funnel-ai-edition-craig-carbonniere-jr-chdm-a6e6c/?trackingId=bhzWGDvJwmNXdr5iVqDlhQ%3D%3D&ref=hotelrevenueinsights.com) --- ## [The AI driven future of hotel analytics](https://www.linkedin.com/pulse/ai-driven-future-hotel-analytics-vassilis-syropoulos-vupoe/?trackingId=AmSoubaWcrXO%2BVXrIere7Q%3D%3D&ref=hotelrevenueinsights.com) In the article Vassilis Syropoulos discusses the transformative impact of artificial intelligence on the hospitality industry's data analytics. He emphasizes that AI enables hotels to process vast amounts of data in real-time, leading to more accurate demand forecasting, personalized guest experiences, and optimized pricing strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-15-at-10.01.19-AM.png)](https://www.linkedin.com/pulse/ai-driven-future-hotel-analytics-vassilis-syropoulos-vupoe/?trackingId=AmSoubaWcrXO%2BVXrIere7Q%3D%3D&ref=hotelrevenueinsights.com) --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 8, 2025 URL: https://www.hotelrevenueinsights.com/february-8-2025/ Last updated: 2025-02-08T08:03:11.000Z ## [Is Bleisure Travel a transformative trend or just a hype?](https://www.demandcalendar.com/blog/is-bleisure-travel-a-transformative-trend-or-just-a-hype?ref=hotelrevenueinsights.com) This article examines whether bleisure travel is a lasting shift in the hospitality industry or a passing trend. It explores the evolution of bleisure, its impact on travel behaviors, and challenges in measuring its significance due to limited industry data. Companies are adapting policies to accommodate work-from-anywhere models, but a return-to-office trend raises uncertainty about its long-term growth. While demand for flexible travel continues, cost-sharing mechanisms and clear corporate guidelines are crucial in defining its future. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-6.47.10-PM.png)](https://www.demandcalendar.com/blog/is-bleisure-travel-a-transformative-trend-or-just-a-hype?ref=hotelrevenueinsights.com) --- ## [Look what you made me do… Increase revenue! How hoteliers can turn the Eras tour wins into 2025 success](https://blog.thehotelsnetwork.com/how-hotels-cleverly-used-the-eras-tour-to-spark-revenue-success?ref=hotelrevenueinsights.com) This article explores how hotels capitalized on Taylor Swift’s record-breaking "Eras Tour" to boost revenue and create unique guest experiences. Hotels leveraged themed packages, interactive touchpoints like friendship bracelet stations, and immersive, Instagrammable spaces to attract Swifties and drive direct bookings. Personalized online messaging, VIP experiences, and loyalty incentives helped convert first-time guests into repeat visitors. The success of these strategies highlights the potential for hotels to harness major cultural events to enhance guest engagement, maximize revenue, and build long-term brand loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-6.51.42-PM.png)](https://blog.thehotelsnetwork.com/how-hotels-cleverly-used-the-eras-tour-to-spark-revenue-success?ref=hotelrevenueinsights.com) --- ## [11 industry trends shaping traveller decisions in 2025](https://www.hotelchamp.com/blog/2025-industry-trends-shaping-decisions?ref=hotelrevenueinsights.com) This article outlines 11 key trends shaping traveler decisions in 2025, emphasizing shifts in consumer behavior, sustainability, and technology. Budget-conscious luxury is on the rise, with travelers seeking high-end experiences at affordable prices. "Noctourism" is gaining traction, offering unique after-dark experiences, while slow and sustainable travel is becoming a priority. Transparency in pricing, wellness-focused "calmcations," and the rise of "coolcations" (favoring colder destinations to escape heat) are also driving change. Digitalization, AI personalization, and immersive experiences continue to influence booking decisions, making adaptability essential for hotels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-6.54.43-PM.png)](https://www.hotelchamp.com/blog/2025-industry-trends-shaping-decisions?ref=hotelrevenueinsights.com) --- ## [How to personalize the first-time guest experience](https://blog.guestcentric.com/how-to-personalize-the-first-time-guest-experience/?ref=hotelrevenueinsights.com) This article explores how independent hotels can implement personalization at scale to enhance the first-time guest experience. It emphasizes that personalization is not just about technology but also about human-centric interactions that create meaningful connections. Hotels can tailor guest experiences by using CRM tools, analyzing preferences, and training staff to provide thoughtful, customized service. First impressions play a crucial role, and hotels should clarify their brand identity to attract the right guests with relevant messaging and offers. By leveraging automation while maintaining a personal touch, hotels can boost direct bookings and long-term guest loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-7.00.25-PM.png)](https://blog.guestcentric.com/how-to-personalize-the-first-time-guest-experience/?ref=hotelrevenueinsights.com) --- ## [Revolutionizing hospitality: How AI Agents are transforming guest experiences](https://catalaconsulting.co.uk/hospitality-ai-agents-guest-experiences/?ref=hotelrevenueinsights.com) The article explores the integration of AI in the hospitality industry to enhance guest satisfaction and operational efficiency. It discusses the deployment of AI-powered chatbots and virtual assistants for instant guest support, dynamic pricing tools for real-time rate adjustments, and data analytics for personalized services. The article also highlights the benefits of AI in meeting rising guest expectations, providing 24/7 support, and enabling data-driven decision-making. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-7.03.56-PM.png)](https://catalaconsulting.co.uk/hospitality-ai-agents-guest-experiences/?ref=hotelrevenueinsights.com) --- ## [Revenue Management Systems for hotels: Products and features](https://www.altexsoft.com/blog/revenue-management-system/?ref=hotelrevenueinsights.com) This article explores the role of revenue management systems (RMS) in optimizing hotel pricing, occupancy, and profitability. It details essential RMS features, including real-time data analytics, demand forecasting, pricing optimization, inventory management, and competitor analysis. By automating rate adjustments and integrating market insights, an RMS helps hotels maximize revenue while maintaining rate parity across distribution channels. It also highlights how different types of properties, from boutique hotels to large chains, can leverage RMS to streamline operations and stay competitive in a dynamic hospitality landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-7.07.35-PM.png)](https://www.altexsoft.com/blog/revenue-management-system/?ref=hotelrevenueinsights.com) --- ## [The analytics black hole in hospitality: How can the industry fight back?](https://www.hospitalitynet.org/viewpoint/125000236.html?ref=hotelrevenueinsights.com) The hospitality industry is at a crossroads. Overregulation, introduced under the banners of fairness and privacy, has unintentionally crippled hotels' ability to track performance and make data-driven decisions. The fragmented nature of hotel tech stacks, with separate systems for websites and booking engines, compounds the issue. Often requiring users to opt in twice, this setup leaves up to 2/3 of booking engine traffic untracked as users refuse or ignore cookie consent prompts. Even solutions like Consent Mode v2 or server-side tracking offer only partial relief. These technologies enable aggregated data tracking when users deny cookies, but they require seamless technical implementation and compliance alignment—a luxury many hotels lack. The rise of generative AI in search engines adds yet another layer of complexity. AI-generated answers, unlike traditional search results, don't provide clear pathways for attribution. So, what's the solution? How are you addressing these challenges for your clients? Is it time to demand entirely new approaches to tracking in this hyper-regulated world? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/02/Screenshot-2025-02-07-at-7.14.42-PM.png)](https://www.hospitalitynet.org/viewpoint/125000236.html?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 1, 2025 URL: https://www.hotelrevenueinsights.com/february-1-2025/ Last updated: 2025-02-01T08:09:13.000Z ## [Is offering differentiated hotel pricing based on the geographic location of the guest a viable revenue management approach?](https://www.hospitalitynet.org/viewpoint/125000235.html?ref=hotelrevenueinsights.com) Recently, the San Francisco Chronicle (SFGate) conducted a research on the major OTA platforms to compare hotel prices for the same hotel rooms, during the same hotel stays, using different devices, browsers and while browsing from different geographic regions. SFGate found out that the most popular hotel booking sites raise their prices substantially when people living in San Francisco and the surrounding Bay Area use these online booking platforms, compared to users browsing from less affluent cities, like Phoenix and Kansas City. SFGate noted that *"In one shocking case, the Bay Area test user was offered a nightly rate for a Manhattan hotel room that was $500 more per night than the rate offered to consumers in the less affluent cities for the exact same room and dates."* Obviously, the OTAs assume that people living in the San Francisco area can afford higher hotel rates, compared to people living in lower income areas of the country. The question is, does offering differentiated hotel pricing based on the guest's geographic location constitute a smart revenue management approach? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-11.53.43-AM.png)](https://www.hospitalitynet.org/viewpoint/125000235.html?ref=hotelrevenueinsights.com) --- ## [The rise of Wellness Tourism and its transformative impact](https://hospitalityinsights.ehl.edu/wellness-travel-market?ref=hotelrevenueinsights.com) This article explores the rapid growth of wellness tourism, a sector projected to reach $8.5 trillion by 2027\. It highlights key trends such as the integration of holistic health practices, eco-conscious travel, and the convergence of fitness and hospitality. Wellness tourism is distinct from medical tourism, focusing on proactive health experiences like yoga retreats, luxury spas, and mindfulness programs. Hotels and destinations can capitalize on this movement by incorporating wellness elements that enhance guest satisfaction, promote sustainability, and offer immersive, culturally rich experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-11.56.25-AM.png)](https://hospitalityinsights.ehl.edu/wellness-travel-market?ref=hotelrevenueinsights.com) --- ## [Comp Sets decoded: The key to smarter hotel benchmarking](https://www.hotstats.com/blog/comp-sets-decoded-the-key-to-smarter-hotel-benchmarking?ref=hotelrevenueinsights.com) This article explores the importance of comp sets in hotel benchmarking, emphasizing their role in optimizing revenue, cost management, and operational efficiency. It highlights the need for carefully curated comp sets that balance similarity (e.g., location, amenities, star rating) and competition (e.g., guest segmentation, seasonality). [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-12.00.22-PM.png)](https://www.hotstats.com/blog/comp-sets-decoded-the-key-to-smarter-hotel-benchmarking?ref=hotelrevenueinsights.com) --- ## [The three biggest problems for Revenue Managers and how to solve them](https://www.demandcalendar.com/blog/the-three-biggest-problems-for-revenue-managers-and-how-to-solve-them?ref=hotelrevenueinsights.com) This article identifies three major challenges revenue managers face and provides strategic solutions to overcome them. First, inconsistent and overwhelming data from multiple sources creates inefficiencies, making it difficult to extract actionable insights. Revenue managers can address this by implementing data integration tools, standardizing processes, and training staff on data accuracy. Second, attracting the most profitable guests—not just filling rooms—requires a shift from occupancy-based metrics to a total revenue approach, focusing on high-value segments and reducing reliance on OTAs. Finally, forecasting amid uncertainty remains a challenge due to fluctuating demand and economic conditions. Advanced AI-driven analytics, historical trends, and cross-functional collaboration can improve predictive accuracy, ensuring revenue managers make data-backed, profitable decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-12.12.03-PM.png)](https://www.demandcalendar.com/blog/the-three-biggest-problems-for-revenue-managers-and-how-to-solve-them?ref=hotelrevenueinsights.com) --- ## [Are “10 blue links” the future of Google metasearch?](https://www.triptease.com/resources/10-blue-links-google-test?ref=hotelrevenueinsights.com) This article examines Google's recent testing of a "10 blue links" search format, a response to regulatory pressures from the EU’s Digital Markets Act (DMA) and the UK’s Competition and Markets Authority Act. The changes aim to reduce Google's dominance by removing visual elements like maps and metasearch features, potentially leveling the playing field for independent hotels. However, early tests indicate lower user satisfaction, longer search journeys, and a decline in direct traffic to hotel websites. Article discusses the evolving landscape of metasearch, the implications for hoteliers, and how OTAs like Booking.com may respond to regulatory shifts. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Feature-Image-Blue-Links-Future-of-Google-Metasearch.png)](https://www.triptease.com/resources/10-blue-links-google-test?ref=hotelrevenueinsights.com) --- ## [Unique website content for every visitor with Swaps](https://blog.thehotelsnetwork.com/unique-website-content-for-every-visitor-with-swaps?ref=hotelrevenueinsights.com) This article introduces "Swaps," a new website personalization tool for hotels that dynamically customizes content based on visitor profiles. By automatically adjusting text and images according to targeting rules, Swaps enables hotels to create hyper-personalized guest experiences without requiring technical expertise. The tool helps increase direct bookings by showcasing relevant offers, amenities, and messages tailored to different traveler segments, such as couples, families, or international guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-12.20.18-PM.png)](https://blog.thehotelsnetwork.com/unique-website-content-for-every-visitor-with-swaps?ref=hotelrevenueinsights.com) --- ## [10 game-changing digital marketing trends shaping the hospitality industry in 2025](https://catalaconsulting.co.uk/digital-marketing-trends-hotels-2025/?ref=hotelrevenueinsights.com) This article explores ten key digital marketing trends that will shape hotel success in 2025\. AI-powered personalization will drive hyper-targeted guest experiences, while omnichannel strategies ensure seamless engagement across platforms. Nano and virtual influencers will gain traction in hospitality marketing, and voice search optimization will become essential for travel queries. Sustainability messaging, zero-party data collection, and immersive short-form videos will enhance brand trust and visibility. Social commerce will enable direct bookings on platforms like Instagram and TikTok, while AR previews and smart automation will elevate the guest booking journey. Adopting these trends will help hotels increase direct bookings, improve customer engagement, and stay competitive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2025/01/Screenshot-2025-01-31-at-12.24.49-PM.png)](https://catalaconsulting.co.uk/digital-marketing-trends-hotels-2025/?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 14, 2024 URL: https://www.hotelrevenueinsights.com/december-14-2024/ Last updated: 2024-12-14T08:01:07.000Z ## [Should revenue managers work on-site or remotely in the hybrid work era?](https://www.revfine.com/on-site-remote-work-debate-revenue-management/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.05.56-PM.png)](https://www.revfine.com/on-site-remote-work-debate-revenue-management/?ref=hotelrevenueinsights.com) --- ## [AI in Hospitality: Creating personalized customer experience](https://hospitalityinsights.ehl.edu/ai-in-hospitality?ref=hotelrevenueinsights.com) The article explores how AI is revolutionizing the hospitality industry by enabling personalized guest experiences, improving customer satisfaction, and driving loyalty. AI tools like recommendation engines, virtual assistants, and IoT integrations provide tailored services, such as customized travel packages, room environments, and dining options. By analyzing guest data and automating processes, AI creates memorable experiences while freeing staff to focus on human-centered interactions. It highlights examples like Hyatt's AI-driven booking service, which boosted revenue, demonstrating how leveraging AI can enhance operational efficiency and competitive differentiation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.12.07-PM.png)](https://hospitalityinsights.ehl.edu/ai-in-hospitality?ref=hotelrevenueinsights.com) --- ## [The R&R revolution: How resorts are redefining 2024 hospitality profits](https://www.hotstats.com/blog/the-rr-revolution-how-resorts-are-redefining-2024-hospitality-profits?ref=hotelrevenueinsights.com) The article highlights how resorts are redefining hospitality profitability in 2024, with European properties leading in flow-through efficiency and profit conversion. Key trends include the growing importance of wellness services, the recovery of group travel, and the stability of booking patterns. While transient leisure remains dominant, group travel is driving notable food and beverage revenue growth. Regional disparities show Europe’s readiness for rising costs, whereas the Americas face challenges from higher labor expenses. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.16.59-PM.png)](https://www.hotstats.com/blog/the-rr-revolution-how-resorts-are-redefining-2024-hospitality-profits?ref=hotelrevenueinsights.com) --- ## [8 revenue optimization trends and challenges for 2025](https://global.hsmai.org/insight/8-revenue-optimization-trends-and-challenges-for-2025/?ref=hotelrevenueinsights.com) This article explores eight key trends and challenges shaping hotel revenue optimization in 2025\. Highlights include leveraging AI and machine learning for dynamic pricing, focusing on personalization and total revenue optimization, and addressing rising costs through profitability-focused strategies. The evolving distribution landscape and integration of fragmented data sources demand innovative approaches, while workforce gaps and regulatory considerations add complexity. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.21.16-PM.png)](https://global.hsmai.org/insight/8-revenue-optimization-trends-and-challenges-for-2025/?ref=hotelrevenueinsights.com) --- ## [How boutique hotels can reclaim their fair share from OTAs](https://blog.guestcentric.com/how-boutique-hotels-can-reclaim-their-fair-share-from-otas/?ref=hotelrevenueinsights.com) This article emphasizes how boutique hotels can reduce reliance on OTAs by focusing on direct bookings, which are more reliable and profitable. It highlights challenges like high OTA cancellation rates—nearly 40%—and hefty commissions that cut into margins. Direct bookings, in contrast, offer lower cancellation rates (14%) and are worth, on average, 13% more than OTA bookings, rising to 60% during peak seasons. It advocates for leveraging tools like personalized marketing, loyalty programs, and dynamic pricing to boost direct sales, ensuring long-term profitability and brand autonomy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.29.52-PM.png)](https://blog.guestcentric.com/how-boutique-hotels-can-reclaim-their-fair-share-from-otas/?ref=hotelrevenueinsights.com) --- ## [How GDS can drive revenue and boost bookings for hotels while unlocking corporate travel](https://www.cendyn.com/blog/boost-corporate-bookings-with-gds/?ref=hotelrevenueinsights.com) This article highlights how leveraging Global Distribution Systems (GDS) can help hotels boost corporate bookings and maximize revenue. GDS platforms connect hotels with corporate travel planners and agencies, providing enhanced visibility and access to high-value business travelers. Key benefits include streamlined corporate rate management, real-time pricing updates, and improved occupancy during off-peak periods. By integrating GDS, hotels can compete with larger chains, build strong corporate relationships, and maintain steady revenue throughout the year. This strategy is particularly impactful for smaller hotels seeking to expand their corporate market presence. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.36.10-PM.png)](https://www.cendyn.com/blog/boost-corporate-bookings-with-gds/?ref=hotelrevenueinsights.com) --- ## [The holistic journey: How wellness travel boosts revenue in hospitality](https://www.hospitalitynet.org/opinion/4125034.html?ref=hotelrevenueinsights.com) This article explores how wellness travel is reshaping the hospitality industry, with wellness-focused guest rooms and services driving revenue growth. As travelers prioritize self-care, hotels are incorporating features like air purification, hypoallergenic bedding, and circadian lighting to enhance guest experiences. Wellness accommodations not only improve guest satisfaction and loyalty but also justify premium pricing, increasing RevPAR. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-13-at-4.39.47-PM.png)](https://www.hospitalitynet.org/opinion/4125034.html?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 7, 2024 URL: https://www.hotelrevenueinsights.com/december-7-2024/ Last updated: 2024-12-07T08:02:50.000Z ## [EHL Insights Report: Hospitality Trends 2025](https://hospitalityinsights.ehl.edu/report-hospitality-trends-2025?ref=hotelrevenueinsights.com) The EHL Hospitality Trends 2025 report identifies five transformative trends shaping the future of the industry. Key insights include the integration of AI to enhance human-centric experiences, the rise of personalized branding inspired by luxury sectors, and the adoption of new work models to prioritize professional well-being. It also highlights the growing demand for transformative wellness travel and a holistic approach to sustainability, addressing environmental, employee, and community concerns. These trends offer a roadmap for innovation and adapting to evolving guest and workforce expectations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-11.01.38-AM.png)](https://hospitalityinsights.ehl.edu/report-hospitality-trends-2025?ref=hotelrevenueinsights.com) --- ## [Enhancing hotel profitability: Leveraging AI and BI for commercial decision support](https://www.revenuegenerationllc.com/post/enhancing-hotel-profitability-leveraging-ai-and-bi-for-commercial-decision-support?ref=hotelrevenueinsights.com) The article discusses how integrating Artificial Intelligence (AI) and Business Intelligence (BI) can enhance hotel profitability by providing data-driven insights for strategic decision-making. AI enables predictive analytics for demand forecasting and personalized guest experiences, while BI consolidates data into actionable dashboards, facilitating real-time performance monitoring. By leveraging these technologies, hotels can optimize pricing strategies, streamline operations, and improve marketing effectiveness, leading to increased revenue and competitive advantage. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-11.09.38-AM.png)](https://www.revenuegenerationllc.com/post/enhancing-hotel-profitability-leveraging-ai-and-bi-for-commercial-decision-support?ref=hotelrevenueinsights.com) --- ## [Everything you need to know about hotel distribution channels](https://www.mylighthouse.com/resources/blog/hotel-distribution-channels?ref=hotelrevenueinsights.com) This article explores hotel distribution channels and their importance in maximizing bookings and revenue. It covers the five key channels: OTAs for reach, metasearch engines for price comparisons, GDS platforms for corporate and agency bookings, direct bookings for higher profit margins, and wholesalers for bulk room sales. The piece emphasizes the need for a balanced strategy that combines channel benefits while managing costs, maintaining rate parity, and targeting specific markets. By leveraging these channels effectively, hotels can optimize occupancy and profitability in a competitive landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-11.17.51-AM.png)](https://www.mylighthouse.com/resources/blog/hotel-distribution-channels?ref=hotelrevenueinsights.com) --- ## [Hotel F&B driving labor cost growth in 2024](https://str.com/data-insights-blog/hotel-fb-driving-labor-cost-growth-2024?ref=hotelrevenueinsights.com) The article highlights how Food and Beverage labor costs are the primary driver of rising hotel staffing expenses in 2024, with a nearly 15% increase outpacing other departments. Group demand, fueled by events and meetings, has significantly boosted F&B revenues per occupied room, nearing pre-pandemic levels. The shift from contract to full-time F&B staff has also increased benefits expenses, further elevating costs. Year-to-date labor costs per available room (LPAR) are up 11%, putting pressure on profit margins, which have dropped to 35.4%. Urban markets, driven by group demand, have seen the highest labor cost growth. However, STR forecasts indicate a softening in labor cost growth in 2025, offering hope for improved profit margins. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-11.38.33-AM.png)](https://str.com/data-insights-blog/hotel-fb-driving-labor-cost-growth-2024?ref=hotelrevenueinsights.com) --- ## [From points to personalization: Tips for modern guest loyalty programs](https://www.hospitalitynet.org/opinion/4124916.html?ref=hotelrevenueinsights.com) This article discusses modern guest loyalty programs in the hospitality industry, emphasizing the shift from traditional points-based systems to personalization-driven strategies. It explores the pros and cons of joining global brand loyalty programs versus creating independent initiatives, focusing on direct bookings, tailored perks, and data-driven personalization. The piece highlights the importance of clean guest data, CRM tools, and streamlined technology to foster emotional connections, increase repeat bookings, and enhance profit margins. Independent hotels, equipped with modern technology, can rival large chains by offering memorable, guest-centric experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-11.47.18-AM.png)](https://www.hospitalitynet.org/opinion/4124916.html?ref=hotelrevenueinsights.com) --- ## [The rise of Live Tourism: How shared experiences shape our future](https://skift.com/2024/12/05/the-rise-of-live-tourism-how-shared-experiences-shape-our-future/?ref=hotelrevenueinsights.com) This article explores the growing phenomenon of "live tourism," where travelers seek shared, in-the-moment experiences through major events like sports, concerts, and cultural gatherings. It highlights how live tourism drives destination choice by creating urgency, fosters economic growth through industries like hospitality and transportation, and boosts geopolitical soft power for host nations. Case studies, such as Taylor Swift's Eras Tour and Qatar’s FIFA World Cup, underscore its transformative impact. While challenges like sustainability and accessibility persist, the article emphasizes strategies to sustain momentum post-event, such as follow-up campaigns, community integration, and leveraging infrastructure, positioning live tourism as a key driver in the experiential economy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-12.00.02-PM.png)](https://skift.com/2024/12/05/the-rise-of-live-tourism-how-shared-experiences-shape-our-future/?ref=hotelrevenueinsights.com) --- ## [Leveraging BI to optimize revenue and costs along the guest journey](https://www.demandcalendar.com/blog/leveraging-bi-to-optimize-revenue-and-costs-along-the-guest-journey?ref=hotelrevenueinsights.com) This article emphasizes how leveraging Business Intelligence (BI) can optimize revenue and reduce costs throughout the guest journey, particularly during the pre-stay phases. It highlights the use of BI tools to analyze market segmentation, marketing performance, website analytics, and competitor insights, enabling hotels to attract high-value guests efficiently. By optimizing marketing spend, personalizing offers, and identifying new opportunities, BI tools enhance booking rates, improve profitability, and provide actionable data for strategic decision-making. This approach ensures that hotels stay competitive and align their operations with evolving guest expectations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/12/Screenshot-2024-12-06-at-12.08.53-PM.png)](https://www.demandcalendar.com/blog/leveraging-bi-to-optimize-revenue-and-costs-along-the-guest-journey?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 30, 2024 URL: https://www.hotelrevenueinsights.com/november-30-2024/ Last updated: 2024-11-30T08:09:07.000Z ## [Upcoming holiday season impact on U.S. hotel performance](https://str.com/data-insights-blog/upcoming-holiday-season-impact-us-hotel-performance?ref=hotelrevenueinsights.com) This article discusses how two calendar shifts—a later Thanksgiving and mid-week Christmas/New Year's holidays—will impact U.S. hotel performance during the 2024 holiday season. With only 26 days between Thanksgiving and Christmas, travel compression is expected, though its impact will be moderate. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-11.38.54-AM.png)](https://str.com/data-insights-blog/upcoming-holiday-season-impact-us-hotel-performance?ref=hotelrevenueinsights.com) --- ## [Technology trends shaping the future of the hospitality industry today](https://hospitalityinsights.ehl.edu/technology-trends-hospitality-industry?ref=hotelrevenueinsights.com) This article explores key technology trends shaping the hospitality industry, including the rise of AI for hyper-personalization, IoT for smart room experiences, and contactless solutions driven by staff shortages. Virtual and augmented reality enhance marketing, while robotics and automation address workforce challenges. Data analytics aids revenue management and personalization, and robust cybersecurity safeguards guest trust. Sustainability tech like AI-led energy management aligns with eco-conscious guest expectations. By adopting these innovations, hospitality providers can enhance efficiency, improve guest experiences, and stay competitive in a rapidly evolving landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-11.47.22-AM.png)](https://hospitalityinsights.ehl.edu/technology-trends-hospitality-industry?ref=hotelrevenueinsights.com) --- ## [Black Friday strategies for hotels to maximise direct bookings](https://www.hotelchamp.com/blog/black-friday-hotel-strategies-direct-bookings?ref=hotelrevenueinsights.com) This article offers Black Friday strategies for hotels to maximize direct bookings, emphasizing early campaigns, personalized offers, and urgency-driven tactics like countdown timers. Tips include leveraging metasearch platforms for visibility, offering value-added packages and discounts, and rewarding loyalty with exclusive deals. It stresses the importance of tailoring promotions to different guest segments and analyzing campaign performance to refine future efforts, ensuring success during the competitive Black Friday season. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-11.53.45-AM.png)](https://www.hotelchamp.com/blog/black-friday-hotel-strategies-direct-bookings?ref=hotelrevenueinsights.com) --- ## [Why franchise a hotel: 5 best hotel franchises](https://www.siteminder.com/r/hotel-franchise/?ref=hotelrevenueinsights.com) This article outlines the benefits of hotel franchising, highlighting how it helps independent hotel owners leverage established brands for increased visibility, operational support, and guest loyalty. Key advantages include access to global marketing, robust loyalty programs, and group purchasing power, which streamline operations and boost revenue. It also discusses franchise costs, such as initial fees and royalties, and provides insights into profitable brands like Marriott and Hilton. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-11.58.45-AM.png)](https://www.siteminder.com/r/hotel-franchise/?ref=hotelrevenueinsights.com) --- ## [Hotel brand performance 2024](https://www.cbre.com/insights/reports/hotel-brand-performance-2024?ref=hotelrevenueinsights.com) The CBRE report highlights the slowing RevPAR growth in the U.S. hotel industry, driven by market maturation and competition from alternative lodging. Brand proliferation has increased, with the average brand family growing from 13 to 25 brands between 2013 and 2023\. Upper-midscale hotels outperformed other segments, benefiting from strong brand recognition and guest-friendly features like free breakfast. RevPAR growth declined from 3% (2013-2018) to 1.5% (2018-2023), with most brands underperforming inflation. Selecting high-performing brands within a chain scale is critical, as top brands significantly outperform weaker counterparts. Extended-stay and limited-service hotels remain popular, while full-service urban hotels face slower recovery due to lagging business travel. The report underscores the importance of strategic brand selection and operational efficiency in navigating a competitive landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-12.03.43-PM.png)](https://www.cbre.com/insights/reports/hotel-brand-performance-2024?ref=hotelrevenueinsights.com) --- ## [Apple's latest iOS 18.2 update: What hotel marketers need to know](https://www.cendyn.com/blog/apples-latest-ios-18-2-update/?ref=hotelrevenueinsights.com) The article outlines the implications of Apple’s iOS 18.2 update for hotel marketers, focusing on privacy changes and AI-driven email categorization. Key updates include AI-generated email summaries replacing pre-headers and Apple Mail sorting emails into categories like Primary and Promotions, similar to Gmail tabs. These changes will make tracking email metrics like opens and clicks more challenging, pushing marketers to prioritize first-party data, compelling content, and new success metrics such as conversion rates. The update emphasizes the importance of adapting email strategies to maintain guest engagement and drive direct bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-12.07.08-PM.png)](https://www.cendyn.com/blog/apples-latest-ios-18-2-update/?ref=hotelrevenueinsights.com) --- ## [The ultimate guide to buy now, pay later (BNPL) for hotels](https://www.hospitalitynet.org/opinion/4124683.html?ref=hotelrevenueinsights.com) This article highlights the benefits of implementing Buy Now, Pay Later (BNPL) payment options for hotels. BNPL allows guests to spread payments over installments, improving conversion rates, increasing booking values, and boosting overall property revenue. It helps extend booking windows, enhances guest experiences by providing flexible payment choices, and expands distribution channels to reach younger, budget-conscious demographics. Hotels partnering with BNPL providers can also enjoy upfront payments and lower commission fees compared to OTAs, optimizing both profit margins and guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-29-at-12.10.56-PM.png)](https://www.hospitalitynet.org/opinion/4124683.html?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 23, 2024 URL: https://www.hotelrevenueinsights.com/november-23-2024/ Last updated: 2024-11-23T17:57:14.000Z ## [Is Expedia’s Last-Minute Deals a good deal for hotels?](https://www.hospitalitynet.org/viewpoint/125000233.html?ref=hotelrevenueinsights.com) Hospitality experts discuss the pros and cons of Expedia's Last-Minute Deals for hotels. While the program can help fill unsold inventory, many argue it undermines direct booking channels, erodes rate parity, and conditions guests to delay bookings for discounts. Experts emphasize the risks to brand reputation and profitability, especially for luxury and mid-tier hotels, and advocate for better revenue management strategies, such as targeted promotions and demand forecasting, to avoid over-reliance on last-minute discounts. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.17.43-AM.png)](https://www.hospitalitynet.org/viewpoint/125000233.html?ref=hotelrevenueinsights.com) --- ## [Top 15 food trends to watch in 2025](https://cayugahospitality.com/james-samson/top-15-food-trends-to-watch-in-2025/?ref=hotelrevenueinsights.com) This article highlights the top 15 food trends predicted to shape the culinary landscape in 2025, emphasizing innovation and sustainability. Key trends include ethnic fusion cuisine, the evolution of plant-based and lab-grown foods, zero-waste cooking, and regenerative agriculture. It also discusses the rising demand for functional and immunity-boosting foods, personalized nutrition, and hyper-local sourcing. These trends reflect growing consumer interest in health, sustainability, and culinary experimentation, offering opportunities for businesses to innovate and adapt. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.22.11-AM.png)](https://cayugahospitality.com/james-samson/top-15-food-trends-to-watch-in-2025/?ref=hotelrevenueinsights.com) --- ## [How can hotel eCommerce and Revenue Management teams collaborate effectively?](https://www.revfine.com/ecommerce-revenue-management-team-collaboration/?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.25.08-AM.png)](https://www.revfine.com/ecommerce-revenue-management-team-collaboration/?ref=hotelrevenueinsights.com) --- ## [Chat GPT Search has arrived: What does this mean for hotels?](https://www.linkedin.com/pulse/chat-gpt-search-has-arrived-what-does-mean-hotels-nikolas-hall-vdjyf/?trackingId=pvvkJxewRaBqXjOxZin0Ow%3D%3D&ref=hotelrevenueinsights.com) This article explores how Chat GPT is transforming hotel search and booking by enabling natural language queries that provide precise, personalized results. It highlights key benefits like simplifying the booking journey, showcasing unique hotel attributes, and implementing dynamic, attribute-based pricing. The article emphasizes the opportunities for hotels to refine their property descriptions, enhance guest satisfaction, and drive revenue by adapting to this guest-centric, AI-driven technology. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.31.10-AM.png)](https://www.linkedin.com/pulse/chat-gpt-search-has-arrived-what-does-mean-hotels-nikolas-hall-vdjyf/?ref=hotelrevenueinsights.com) --- ## [Ready, Set, Book! Black Friday tips to keep hotel guests clicking](https://blog.thehotelsnetwork.com/black-friday-tips-to-keep-hotel-guests-clicking?ref=hotelrevenueinsights.com) This article offers practical tips for creating successful Black Friday campaigns to drive hotel bookings. It emphasizes strategies like teaser campaigns to build anticipation, bold designs and animations to capture attention, and urgency-inducing tactics like countdown timers and limited-time offers. Additional ideas include extending deals for 24 hours, using strikethrough pricing to highlight savings, and ensuring seamless booking processes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.37.26-AM.png)](https://blog.thehotelsnetwork.com/black-friday-tips-to-keep-hotel-guests-clicking?ref=hotelrevenueinsights.com) --- ## [7 digital marketing trends for hotels in 2025](https://insights.ehotelier.com/insights/2024/11/18/7-digital-marketing-trends-for-hotels-in-2025/?ref=hotelrevenueinsights.com) This article highlights seven digital marketing trends set to shape hotels in 2025\. Key trends include the shift to first-party data for personalization, leveraging TikTok and short-form video content for visibility, and collaborating with micro and nano influencers for authentic engagement. User-generated content (UGC) builds trust and drives conversions, while immersive technologies like virtual tours and metaverse experiences enhance guest interactions. Voice search optimization and local experience marketing also play a central role in creating authentic, guest-focused connections. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Digital-Marketing-Trends-2025.webp)](https://insights.ehotelier.com/insights/2024/11/18/7-digital-marketing-trends-for-hotels-in-2025/?ref=hotelrevenueinsights.com) --- ## [What is Business Intelligence for hotels? Why does it matter?](https://hoteltechreport.com/news/business-intelligence-hotels?ref=hotelrevenueinsights.com) This article explains the importance of business intelligence (BI) for hotels, highlighting its role in gathering and analyzing data from multiple sources, such as booking engines and marketing platforms. BI tools help hoteliers streamline decision-making, optimize room rates, improve guest experiences, and track key performance indicators like occupancy and revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-23-at-9.47.18-AM.png)](https://hoteltechreport.com/news/business-intelligence-hotels?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 16, 2024 URL: https://www.hotelrevenueinsights.com/november-16-2024/ Last updated: 2024-11-16T08:15:10.000Z ## [How to be a successful Hotel General Manager](https://hospitalityinsights.ehl.edu/how-to-be-a-successful-hotel-manager?ref=hotelrevenueinsights.com) This article outlines five key steps to becoming a successful hotel manager: mastering operational excellence, fostering leadership and collaboration, building stakeholder trust, adapting to industry trends, and balancing hard and soft skills. It emphasizes the importance of financial acumen, empathy-driven leadership, and leveraging technology and innovations to navigate the competitive hospitality landscape. By focusing on streamlining operations, enhancing guest experiences, and maintaining strong relationships, hotel managers can achieve long-term success in a dynamic industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.29.03-PM.png)](https://hospitalityinsights.ehl.edu/how-to-be-a-successful-hotel-manager?ref=hotelrevenueinsights.com) --- ## [U.S. hotel F&B revenue resurgence: The south leads, corporate groups drive growth](https://www.hotstats.com/blog/u.s.-hotel-fb-revenue-resurgence-the-south-leads-corporate-groups-drive-growth?ref=hotelrevenueinsights.com) The article highlights the resurgence of U.S. hotel food and beverage (F&B) revenue, driven by corporate group demand and regional variations. The Southern U.S. leads in profitability with efficient operations and strong flow-through percentages, while the West faces challenges in flexibility and cost management. Conference and Banqueting (C&B) revenues have surpassed pre-pandemic levels, driven by the return of in-person events. Despite inflationary pressures, hotels are innovating through tailored pricing, partnerships with delivery companies, and diversifying guest offerings, including wellness services. These trends underscore F&B's growing role in driving profitability amid evolving guest expectations and market conditions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.32.41-PM.png)](https://www.hotstats.com/blog/u.s.-hotel-fb-revenue-resurgence-the-south-leads-corporate-groups-drive-growth?ref=hotelrevenueinsights.com) --- ## [WTM London 2024: AI, digital marketing, and business travel trends](https://www.triptease.com/resources/wtm-roundup?ref=hotelrevenueinsights.com) The article summarizes key insights from the World Travel Market (WTM) London 2024, focusing on trends like the rise of AI in hospitality, the growth of bleisure travel, and evolving consumer behaviors prioritizing quality experiences. It highlights strategies for leveraging first-party data, personalizing guest offers, and adapting loyalty programs for independent hotels. Themes also include resilience in global travel recovery, event-based travel growth, and actionable use of technology to drive ROI and guest engagement. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.36.23-PM.png)](https://www.triptease.com/resources/wtm-roundup?ref=hotelrevenueinsights.com) --- ## [Everything you need to know about hotel wholesalers](https://www.mylighthouse.com/resources/blog/hotel-wholesalers?ref=hotelrevenueinsights.com) This article explores the role of hotel wholesalers—middlemen who purchase rooms in bulk at discounted rates and resell them to OTAs, travel agents, and other partners. It highlights how wholesalers help hotels maintain steady occupancy, especially during low-demand periods, and access niche markets like international travelers and tour groups. However, challenges like rate parity issues arise when discounted rates surface on metasearch platforms, undercutting direct bookings. The article emphasizes the need for strategic management of wholesaler relationships to balance stable occupancy with brand integrity and revenue optimization. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.39.36-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-wholesalers?ref=hotelrevenueinsights.com) --- ## [30 hotel trends shaping the industry in 2025 and beyond](https://oaky.com/en/blog/hotel-trends?ref=hotelrevenueinsights.com) his article outlines 30 key hotel trends shaping the industry in 2025 and beyond, categorized into guest behavior, technology, and marketing trends. Highlights include the growing demand for sustainability, personalized guest experiences, and slow travel focused on local culture. Technology trends emphasize mobile-first approaches, AI integration, and seamless check-ins, while marketing shifts focus on targeting solo travelers, remote workers, and "goods getaways." The piece provides actionable insights for hoteliers to adapt to evolving traveler preferences and stay competitive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.47.42-PM.png)](https://oaky.com/en/blog/hotel-trends?ref=hotelrevenueinsights.com) --- ## [Why hiring consultants and coaches is the cheat sheet to success in the hospitality industry](https://catalaconsulting.co.uk/consultants-coaches-hotel-industry-success/?ref=hotelrevenueinsights.com) This article highlights how hiring consultants and coaches can fast-track success in the competitive hospitality industry. It explores their role in addressing challenges like market volatility, high operational costs, evolving guest expectations, and the complexities of digital transformation. Consultants bring expert insights into revenue management, brand positioning, and operational efficiency, while coaches focus on staff training, customer service, and leadership development. Together, they help hospitality businesses streamline processes, adopt sustainable practices, and optimize marketing strategies, making them invaluable partners in driving growth, efficiency, and guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.52.12-PM.png)](https://catalaconsulting.co.uk/consultants-coaches-hotel-industry-success/?ref=hotelrevenueinsights.com) --- ## [MICE tourism overview: Key players, destinations, trends, and economic impact](https://www.altexsoft.com/blog/mice-tourism/?ref=hotelrevenueinsights.com) The article offers a comprehensive overview of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, a key segment of business travel. It highlights MICE’s economic impact, growing at a 5.5% CAGR to reach an estimated $1.3 trillion by 2033\. The piece breaks down the four MICE categories, emphasizing their influence on business development and leisure spending. It also identifies top destinations, industry trends, and major players like travel management companies and accommodation providers, showing how MICE events boost local economies and drive innovation in the travel sector. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-15-at-4.55.25-PM.png)](https://www.altexsoft.com/blog/mice-tourism/?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 2, 2024 URL: https://www.hotelrevenueinsights.com/november-2-2024/ Last updated: 2024-11-02T07:12:00.000Z ## [Strengthening certifications: How effective are hotel sustainability audits?](https://www.hospitalitynet.org/viewpoint/125000230.html?ref=hotelrevenueinsights.com) Industry experts examine the role and effectiveness of sustainability audits in the hospitality industry, as hotels increasingly seek certifications to demonstrate their commitment to environmental and social responsibility. Experts highlights the complexities of the auditing process, including the expertise required for auditors to assess compliance with sustainability standards. Experts also discuss the potential challenges, such as a shortage of skilled auditors and the need for rigorous training, especially as regulatory requirements evolve. Incorporating technology like AI and digital tools can help streamline audits, enhance data accuracy, and maintain certification integrity. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.18.23-PM.png)](https://www.hospitalitynet.org/viewpoint/125000230.html?ref=hotelrevenueinsights.com) --- ## [Event tourism: How music, sport, and film shape destinations](https://hospitalityinsights.ehl.edu/event-tourism?ref=hotelrevenueinsights.com) The article delves into event tourism's impact, highlighting how mega-events, like concerts and sports championships, and screen tourism from popular films and TV shows, significantly boost local economies. Events like Taylor Swift's tour generate substantial economic activity, with hotels and businesses leveraging dynamic pricing to meet increased demand. However, challenges such as overtourism and sustainability are also discussed, especially for destinations that experience sudden popularity. By strategically managing these events, destinations can maximize economic benefits while addressing environmental and community impacts. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.29.01-PM.png)](https://hospitalityinsights.ehl.edu/event-tourism?ref=hotelrevenueinsights.com) --- ## [From on-premise PMS to cloud: Navigating a transition with confidence](https://hotelfriend.com/blogpost/from-on-premise-pms-to-cloud?ref=hotelrevenueinsights.com) The article discusses the transition from on-premise Property Management Systems (PMS) to cloud-based solutions in the hospitality industry. It compares the advantages of cloud PMS—such as remote accessibility, scalability, and reduced maintenance—to the limitations of on-premise systems, which require local IT infrastructure. It also offers a step-by-step guide to ensure a smooth migration, covering data migration strategies, staff training, and system testing. Embracing cloud technology can enhance operational flexibility, optimize costs, and improve regulatory compliance for hotels. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.37.30-PM.png)](https://hotelfriend.com/blogpost/from-on-premise-pms-to-cloud?ref=hotelrevenueinsights.com) --- ## [Counting the cost of contactless](https://insights.ehotelier.com/insights/2024/11/01/counting-the-cost-of-contactless/?ref=hotelrevenueinsights.com) The article explores how hotel guests' willingness to pay (WTP) for contactless services is shaped by familiarity, hotel type, and personal factors. Guests showed the highest WTP for familiar services like contactless room access and payments, while interest in services like smart room devices was lower. Factors like age and hotel tier influenced WTP, with older and luxury hotel guests more willing to pay for these amenities. The study suggests that hotels could enhance acceptance through guest education and by balancing technological solutions with human interactions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Hand-Using-Smart-Co.webp)](https://insights.ehotelier.com/insights/2024/11/01/counting-the-cost-of-contactless/?ref=hotelrevenueinsights.com) --- ## [11 Hotel trends to watch in 2025](https://blog.guestcentric.com/11-hotel-trends-to-watch-in-2025/?ref=hotelrevenueinsights.com) This article outlines key trends shaping the hotel industry in 2025, including the push for unified digital experiences, the critical need for mobile-first design, and the rise of hyper-personalization. As guests increasingly seek seamless, data-driven interactions, hotels are urged to integrate technology that enhances user experience and personal connection. With shifts towards automation, eco-friendly operations, and workforce resilience, the article emphasizes that adapting to these trends is essential for hotels aiming to stay competitive in a rapidly evolving market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.47.18-PM.png)](https://blog.guestcentric.com/11-hotel-trends-to-watch-in-2025/?ref=hotelrevenueinsights.com) --- ## [**Hotel cybersecurity: Threats, examples and best practices**](https://hoteltechreport.com/news/hotel-cybersecurity?ref=hotelrevenueinsights.com) The article outlines the significant cybersecurity threats facing hotels, such as phishing attacks, ransomware, data breaches, and insider threats. It highlights real-world incidents, including the Marriott data breach and MGM's ransomware attack, which underscore the high stakes of cyber vulnerabilities in hospitality. The article provides best practices for hotels to bolster cybersecurity, including employee training, access controls, and regular audits, aiming to protect guest data and maintain operational integrity. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.50.46-PM.png)](https://hoteltechreport.com/news/hotel-cybersecurity?ref=hotelrevenueinsights.com) --- ## [Hotel brand performance 2024](https://www.cbre.com/insights/reports/hotel-brand-performance-2024?ref=hotelrevenueinsights.com) The report highlights a maturing U.S. hotel industry with slowing RevPAR growth, increased brand proliferation, and a complex landscape for choosing high-performing brands. With RevPAR growth declining to 1.5% in recent years and competition from short-term rentals, only a third of brands exceeded average performance, underscoring the importance of selecting the right brand within each chain scale. Upper-midscale brands, known for offerings like free breakfast, outperformed others, while extended-stay and limited-service segments showed stronger RevPAR growth than full-service hotels. The report suggests that affiliation with high-performing brands in loyalty programs and maintaining cost efficiencies through brand advantages are key to enhancing profitability in a competitive market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/11/Screenshot-2024-11-01-at-5.54.43-PM.png)](https://www.cbre.com/insights/reports/hotel-brand-performance-2024?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 26, 2024 URL: https://www.hotelrevenueinsights.com/october-26-2024/ Last updated: 2024-10-26T07:09:09.000Z ## [How SynXis is taking CRS capabilities to the next level: AI, cybersecurity and feature enhancements](https://hoteltechreport.com/news/sabre-synxis-innovation?ref=hotelrevenueinsights.com) The article explores how Sabre's SynXis Central Reservation System (CRS) is innovating through AI, cybersecurity advancements, and feature enhancements. It highlights SynXis's evolution from a simple inventory management tool to a comprehensive system integrating revenue management, customer relationship management, and attribute-based selling. With AI-driven insights and a modernized booking engine, SynXis aims to enhance revenue optimization, guest personalization, and security for hotels in a competitive digital landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-7.43.40-PM.png)](https://hoteltechreport.com/news/sabre-synxis-innovation?ref=hotelrevenueinsights.com) --- ## [Michelin Key hotels: Meaning and examples](https://www.siteminder.com/r/michelin-key-hotels/?ref=hotelrevenueinsights.com) The article explains the concept of Michelin Key hotels, which are distinguished for their exceptional quality and service, similar to Michelin-starred restaurants. It covers the criteria for earning these prestigious awards, including design excellence, service quality, and brand reputation. Michelin Key hotels benefit from increased visibility, attracting affluent guests and enhancing brand value. The article also provides examples of three-key hotels around the world. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-7.46.56-PM.png)](https://www.siteminder.com/r/michelin-key-hotels/?ref=hotelrevenueinsights.com) --- ## [Hotel market segmentation: How to appeal to the right guests](https://oaky.com/en/blog/hotel-segmentation?ref=hotelrevenueinsights.com) This article explains hotel market segmentation, categorizing guests by booking behavior, demographics, and travel purpose. It highlights key segments like transient, corporate, MICE, and group bookings, each requiring tailored services, marketing, and pricing. Effective segmentation enables hotels to personalize offers, optimize revenue, and boost guest satisfaction. Tools like Google Analytics and CRM systems help hotels better understand and engage with each segment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-7.49.27-PM.png)](https://oaky.com/en/blog/hotel-segmentation?ref=hotelrevenueinsights.com) --- ## [Closing the gap: How independent hotels can leverage data to compete with large chains](https://www.mylighthouse.com/resources/blog/independent-hotels-data-compete-large-chains?ref=hotelrevenueinsights.com) This article covers how independent hotels can leverage data and automation to compete with larger chains. It highlights tools like Property Management Systems (PMS) and pricing managers, which streamline operations, enable dynamic pricing, and personalize guest experiences. By adopting these data-driven strategies, independent hotels can optimize revenue, reduce operational costs, and enhance guest satisfaction, closing the gap with major hotel brands. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-7.55.09-PM.png)](https://www.mylighthouse.com/resources/blog/independent-hotels-data-compete-large-chains?ref=hotelrevenueinsights.com) --- ## [How an Uber-Expedia merger could redefine the travel experience](https://www.phocuswire.com/uber-expedia-merger-super-app?ref=hotelrevenueinsights.com) The article explores the potential impact of a hypothetical merger between Uber and Expedia, highlighting how combining Uber's frequent user engagement with Expedia's expertise in travel booking could create a powerful "super app" for seamless travel planning. Leveraging AI and data from both platforms, the merger could streamline everything from rides to hotels in one app, enhancing user experience and disrupting traditional travel processes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Uber-Expedia-Merger.webp)](https://www.phocuswire.com/uber-expedia-merger-super-app?ref=hotelrevenueinsights.com) --- ## [3 tips for making your work meetings more impactful](https://hospitalityinsights.ehl.edu/effective-meeting-tips?ref=hotelrevenueinsights.com) This article provides tips to make work meetings more impactful, focusing on setting clear objectives, including only necessary participants, and ensuring traceability with effective follow-up. It suggests that sharing information in advance and using meeting time to foster collaboration can make sessions more productive. Emphasizing meaningful participation and action-oriented outcomes can transform meetings into valuable, engaging experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-8.05.44-PM.png)](https://hospitalityinsights.ehl.edu/effective-meeting-tips?ref=hotelrevenueinsights.com) --- ## [Is Expedia’s last-minute deals a good deal for hotels?](https://www.hospitalitynet.org/opinion/4124244.html?ref=hotelrevenueinsights.com) The article argues that Expedia’s Last-Minute Deals often harm hotels by undercutting rates, encouraging cancellations, and undermining revenue management practices. It recommends that hotels avoid last-minute discounts and instead focus on direct bookings, advance purchase discounts, and value-based packages. By emphasizing unique guest experiences rather than slashing rates, hotels can protect revenue and maintain guest loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-25-at-8.10.57-PM.png)](https://www.hospitalitynet.org/opinion/4124244.html?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 19, 2024 URL: https://www.hotelrevenueinsights.com/october-19-2024/ Last updated: 2024-10-19T07:01:07.000Z ## [U.S. election impact on global travel and hotel performance](https://str.com/data-insights-blog/us-election-impact-global-travel-and-hotel-performance?ref=hotelrevenueinsights.com) The article examines how the U.S. election may affect global travel and hotel performance, with potential changes in consumer confidence, economic stability, and international relations impacting travel behavior. It analyzes historical trends, economic indicators, and the influence of political shifts on both domestic and international hotel markets. It concludes that while elections can cause short-term disruptions, long-term recovery and growth are largely influenced by broader economic conditions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-7.54.41-PM.png)](https://str.com/data-insights-blog/us-election-impact-global-travel-and-hotel-performance?ref=hotelrevenueinsights.com) --- ## [Hotel assets: The dark horse in real estate investing](https://www.hvs.com/article/10041-hotel-assets-the-dark-horse-in-real-estate-investing?ref=hotelrevenueinsights.com) The real estate market is constantly evolving, influenced by economic factors and societal trends. Over the years, different real estate sectors have taken turns in the spotlight, with office and multi-family properties often seen as safe and stable investments. However, recent data suggests a changing landscape, with hotel assets emerging as a more attractive investment option. In this article, we will explore how real estate investment in the lodging sector is becoming more appealing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-7.58.16-PM.png)](https://www.hvs.com/article/10041-hotel-assets-the-dark-horse-in-real-estate-investing?ref=hotelrevenueinsights.com) --- ## [Revfine Expert Panel: How have revenue management roles and systems been affected by AI to date?](https://www.revfine.com/how-has-artificial-intelligence-impacted-revenue-management-roles-and-systems-so-far/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-8.05.06-PM.png)](https://www.revfine.com/how-has-artificial-intelligence-impacted-revenue-management-roles-and-systems-so-far/?ref=hotelrevenueinsights.com) --- ## [Creating value for guests: Innovative ideas enhance guest experiences](https://www.demandcalendar.com/blog/creating-value-for-guests-innovative-ideas-enhance-guest-experiences?ref=hotelrevenueinsights.com) The article focuses on innovative ways hotels can create value and enhance guest experiences. It highlights strategies like offering personalized services, leveraging technology, and curating unique packages that cater to individual guest preferences. These tactics help build stronger relationships with guests, increase satisfaction, and boost loyalty. The blog post encourages hoteliers to think creatively to differentiate themselves in a competitive market by providing memorable, value-added experiences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-8.09.43-PM.png)](https://www.demandcalendar.com/blog/creating-value-for-guests-innovative-ideas-enhance-guest-experiences?ref=hotelrevenueinsights.com) --- ## [Quick wins to increase holiday bookings on your hotel website ](https://www.cendyn.com/blog/quick-wins-for-conversions/?ref=hotelrevenueinsights.com) The article offers strategies to increase hotel website conversions, focusing on optimizing the booking process, personalizing content, and leveraging guest data. It highlights the importance of mobile responsiveness, creating compelling calls-to-action, and using remarketing techniques to engage potential guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-8.19.51-PM.png)](https://www.cendyn.com/blog/quick-wins-for-conversions/?ref=hotelrevenueinsights.com) --- ## [Optimizing menu engineering for the hospitality industry](https://cayugahospitality.com/james-samson/optimizing-menu-engineering-for-the-hospitality-industry/?ref=hotelrevenueinsights.com) The article explains the importance of analyzing item popularity, pricing, and cost to strategically position high-margin dishes. It also discusses visual design, menu psychology, and how small adjustments can significantly impact a restaurant's bottom line. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-8.25.00-PM.png)](https://cayugahospitality.com/james-samson/optimizing-menu-engineering-for-the-hospitality-industry/?ref=hotelrevenueinsights.com) --- ## [Revenue Management impacts brand reputation: Here’s why](https://www.hospitalitynet.org/opinion/4124114.html?ref=hotelrevenueinsights.com) The article discusses how effective revenue management directly impacts a hotel's brand reputation. It highlights key factors such as online visibility, guest reviews, tailored pricing strategies, and managing room inventory efficiently. By integrating revenue management with marketing and sales efforts, hotels can improve profitability while enhancing their brand perception. Author emphasizes the importance of balancing technology-driven insights with human expertise to achieve sustainable success. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-18-at-8.30.44-PM.png)](https://www.hospitalitynet.org/opinion/4124114.html?ref=hotelrevenueinsights.com) --- ## Hotel Revenue Insights Recommends [**The art of revenue: A complete guide on revenue management**](https://amzn.to/3A6064g?ref=hotelrevenueinsights.com) **by Diego de Ponga** [**Mastering Hospitality Ancillary Revenue: Proven tactics for ancillary revenue growth in hotels, bars, restaurants & spas**](https://amzn.to/48eHFXN?ref=hotelrevenueinsights.com) **by Pablo Torres** [**Hotel Tech 101: How Everything Works Together (…And Does It?)**](https://amzn.to/4f9LcJ1?ref=hotelrevenueinsights.com) **by Ira Vouk** [**The Prosperous Hotelier: A Guide to Hotel Financial Literacy for the Hospitality Professional**](https://amzn.to/3YwK6ln?ref=hotelrevenueinsights.com) **by David Lund** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 12, 2024 URL: https://www.hotelrevenueinsights.com/october-12-2024/ Last updated: 2024-10-12T07:08:20.000Z ## [How to keep even the most challenging customers happy](https://hospitalityinsights.ehl.edu/how-to-deal-with-difficult-customers?ref=hotelrevenueinsights.com) This article highlights how emotional intelligence (EI) is key in managing difficult customers, particularly in the hospitality industry. By recognizing emotions, empathizing, and regulating responses, staff can turn negative interactions into positive outcomes. The piece emphasizes the importance of soft skills training to improve customer satisfaction, build loyalty, and reduce public complaints. EI is presented as a critical tool for fostering better human interactions, even in high-stress environments. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-4.34.40-PM.png)](https://hospitalityinsights.ehl.edu/how-to-deal-with-difficult-customers?ref=hotelrevenueinsights.com) --- ## [How AI search platforms may change travel marketing](https://www.phocuswire.com/ai-search-platforms-change-travel-marketing?ref=hotelrevenueinsights.com) The article discusses how AI's integration into search engines is gradually evolving rather than revolutionizing travel search marketing. Despite initial excitement, AI has only slightly shifted market shares. New AI-native search engines like Perplexity and You.com are emerging, offering detailed, "clickless" answers. However, challenges remain in transitioning advertising dollars and maintaining relevancy. While AI search is expected to grow, Google's established dominance, data resources, and extensive travel industry relationships will likely keep it at the forefront. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/AI-Search-Travel-Marketing.webp)](https://www.phocuswire.com/ai-search-platforms-change-travel-marketing?ref=hotelrevenueinsights.com) --- ## [Uncover common hotel rate parity issues to combat disparity](https://www.mylighthouse.com/resources/blog/hotel-rate-parity-issues?ref=hotelrevenueinsights.com) This article addresses the challenges of hotel rate parity, which occurs when room rates differ across distribution channels. It explains how rate inconsistencies can erode guest trust, hurt direct bookings, and impact a hotel’s revenue. Common causes of rate disparity include unauthorized OTA promotions and technical issues in updating rates. It also offers strategies to combat rate disparity, such as improving dynamic pricing, optimizing internal processes, and using specialized monitoring tools. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-4.49.08-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-rate-parity-issues?ref=hotelrevenueinsights.com) --- ## [Data driven revenue management for hotels](https://catalaconsulting.co.uk/data-driven-revenue-management/?ref=hotelrevenueinsights.com) This article discusses how data-driven revenue management is transforming the hospitality industry by using real-time data and algorithms to optimize pricing, enhance forecasting, and improve guest experiences. It highlights the shift from traditional manual methods to automated systems that adjust rates dynamically and emphasizes the continued importance of human expertise in interpreting data and making strategic decisions. Combining technology with personalized service helps hotels increase revenue while maintaining guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-4.54.32-PM.png)](https://catalaconsulting.co.uk/data-driven-revenue-management/?ref=hotelrevenueinsights.com) --- ## [Hotel property management systems: Products and features](https://www.altexsoft.com/blog/hotel-property-management-systems-products-and-features/?ref=hotelrevenueinsights.com) This article provides an in-depth overview of hotel property management systems (PMS), detailing key features such as reservations, front desk operations, housekeeping, and integrations with third-party tools. It discusses different PMS products, explaining how they enhance operational efficiency by automating tasks, managing guest data, and optimizing revenue. The article also highlights the importance of cloud-based solutions and mobile accessibility for modern hotels aiming to improve guest experiences and streamline operations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-4.57.57-PM.png)](https://www.altexsoft.com/blog/hotel-property-management-systems-products-and-features/?ref=hotelrevenueinsights.com) --- ## [Golf revenue above PAR and POR for hotels](https://www.cbre.com/insights/briefs/golf-revenue-above-par-and-por-for-hotels?ref=hotelrevenueinsights.com) The article discusses how hotels with golf amenities are increasingly driving revenue above traditional metrics like PAR (per available room) and POR (per occupied room). It highlights strategies that maximize golf-related income, such as optimizing tee times, offering dynamic pricing, and creating bundled packages that attract both leisure and corporate guests. These methods help increase profitability and enhance guest experiences, especially for resorts and hotels that rely on golf as a major revenue stream. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-5.02.53-PM.png)](https://www.cbre.com/insights/briefs/golf-revenue-above-par-and-por-for-hotels?ref=hotelrevenueinsights.com) --- ## [The crucial role of property photography in crafting a hotel's brand identity](https://www.hospitalitynet.org/opinion/4124014.html?ref=hotelrevenueinsights.com) This article highlights the importance of high-quality property photography in shaping a hotel's brand identity. It discusses how well-executed photos, including 360-degree tours, drone imagery, and lifestyle shots, can enhance guest engagement, boost bookings, and provide a competitive edge. The piece emphasizes the balance between aesthetics and accuracy, the involvement of hotel teams in the process, and the impact of social media. Emerging trends like user-generated content and real-time social photography are also explored. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-11-at-5.09.34-PM.png)](https://www.hospitalitynet.org/opinion/4124014.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 5, 2024 URL: https://www.hotelrevenueinsights.com/october-5-2024/ Last updated: 2024-10-05T07:09:57.000Z ## [Hotel forecasting: why it is important to your business](https://str.com/data-insights-blog/hotel-forecasting-why-it-important-your-business?ref=hotelrevenueinsights.com) Hotel forecasting plays a vital role in strategic decision-making, shaping both the short and long-term success of a property or portfolio. By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.00.40-PM.png)](https://str.com/data-insights-blog/hotel-forecasting-why-it-important-your-business?ref=hotelrevenueinsights.com) --- ## [Seasonal strategies to drive revenue](https://www.hospitalitynet.org/opinion/4123975.html?ref=hotelrevenueinsights.com) This article explores strategies for driving hotel revenue during the slower winter months. It emphasizes reviewing seasonal pricing, competitor positioning, and adjusting group rates. Additionally, it suggests revisiting restrictions, utilizing online travel agency promotions, and creating creative seasonal packages to attract guests. The article highlights the importance of leveraging all hotel departments to generate extra revenue, encouraging brainstorming across the management team for innovative ideas to boost performance during off-peak periods. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.04.47-PM.png)](https://www.hospitalitynet.org/opinion/4123975.html?ref=hotelrevenueinsights.com) --- ## [The Revenue Manager vs. AI: A tale of predicting hotel demand](https://www.demandcalendar.com/blog/the-revenue-manager-vs.-ai-a-tale-of-predicting-hotel-demand?ref=hotelrevenueinsights.com) This blog post explores the evolving dynamic between traditional revenue managers and AI in predicting hotel demand. It presents a scenario where a seasoned revenue manager, relying on experience and intuition, competes with an AI system, which uses vast amounts of real-time data and probabilistic models. The piece highlights the strengths and limitations of both approaches, showing how combining human expertise with AI's capabilities can optimize hotel forecasting, risk management, and revenue strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.09.00-PM.png)](https://www.demandcalendar.com/blog/the-revenue-manager-vs.-ai-a-tale-of-predicting-hotel-demand?ref=hotelrevenueinsights.com) --- ## [Top 10 Online Travel Agencies (OTAs) for your hotel](https://www.mylighthouse.com/resources/blog/top-10-online-travel-agencies?ref=hotelrevenueinsights.com) This article lists the top 10 Online Travel Agencies (OTAs) that independent hoteliers should consider to boost visibility and bookings. It covers key players like Booking.com, Expedia, and Airbnb, and offers insights into niche and regional OTAs like Rakuten and Despegar. The blog post provides guidance on selecting the right OTA based on target audience, commission rates, and promotional tools, while emphasizing a balanced distribution strategy to maximize bookings and profits. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.14.05-PM.png)](https://www.mylighthouse.com/resources/blog/top-10-online-travel-agencies?ref=hotelrevenueinsights.com) --- ## [Hotel subscription: Plans, models, and trends](https://www.siteminder.com/r/hotel-subscription/?ref=hotelrevenueinsights.com) This blog post discusses the rising trend of hotel subscription models, where guests pay recurring fees in exchange for perks like room access, upgrades, or workspace flexibility. It explains different subscription types, including monthly room access and work-from-hotel options, highlighting the benefits such as predictable revenue and increased guest loyalty. It also offers a step-by-step guide to implementing these models and explores how they can differentiate a hotel from competitors. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.20.16-PM.png)](https://www.siteminder.com/r/hotel-subscription/?ref=hotelrevenueinsights.com) --- ## [Hotel dynamic pricing: Types, risks, how to approach](https://www.altexsoft.com/blog/hotel-dynamic-pricing/?ref=hotelrevenueinsights.com) The article delves into the concept of hotel dynamic pricing, highlighting its importance in maximizing revenue by adjusting room rates based on real-time market demand, competitor pricing, and booking patterns. It explains the benefits, such as optimizing revenue per available room (RevPAR), and the potential risks, including negative customer perceptions and price wars. The piece also explores different dynamic pricing methods, like Best Available Rate (BAR) and open pricing, while discussing the tools hoteliers can use to implement these strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.23.32-PM.png)](https://www.altexsoft.com/blog/hotel-dynamic-pricing/?ref=hotelrevenueinsights.com) --- ## [ChatGPT Advanced Voice: The future of travel booking or the death of OTAs?](https://skift.com/2024/10/04/chatgpt-advanced-voice-the-future-of-travel-booking-or-the-death-of-otas/?ref=hotelrevenueinsights.com) The article explores how ChatGPT’s Advanced Voice Mode could revolutionize travel booking by allowing users to easily find and book vacations through voice commands. It examines the potential impact on OTAs like Booking and Expedia, questioning whether AI will disrupt their market dominance. It discusses future challenges such as real-time inventory access, servicing complex bookings, and privacy concerns. Ultimately, the article speculates that AI may lead to more personalized, efficient travel planning but could create challenges for OTAs. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/10/Screenshot-2024-10-04-at-12.31.39-PM.png)](https://skift.com/2024/10/04/chatgpt-advanced-voice-the-future-of-travel-booking-or-the-death-of-otas/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 28, 2024 URL: https://www.hotelrevenueinsights.com/september-28-2024/ Last updated: 2024-09-28T07:07:05.000Z ## [A brief guide to maximizing the marketing and buyer activity of your hotel listing](https://www.hvs.com/article/10022-a-brief-guide-to-maximizing-the-marketing-and-buyer-activity-of-your-hotel-listing?ref=hotelrevenueinsights.com) Essential strategies for hotel owners to attract buyers and lead to a successful sale of their asset include partnering with the right broker, providing thorough and precise financial records, and adapting to market feedback. This approach streamlines the sale process, builds buyer trust, and helps achieve a successful transaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.24.35-PM.png)](https://www.hvs.com/article/10022-a-brief-guide-to-maximizing-the-marketing-and-buyer-activity-of-your-hotel-listing?ref=hotelrevenueinsights.com) --- ## [Is 2025 the year for robots in hotels?](https://www.hospitalitynet.org/viewpoint/125000229.html?ref=hotelrevenueinsights.com) Rising costs and shortages of available labor are major problems facing the hotel industry. Whether it is the potential use of autonomy to eliminate some tasks like food delivery and cleaning public spaces or co-bots to assist associates in becoming more efficient and productive, robots are a potential part of the solution to staffing challenges. *How do you see robots potentially impacting hotels and where can they make the most difference?* [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.26.42-PM.png)](https://www.hospitalitynet.org/viewpoint/125000229.html?ref=hotelrevenueinsights.com) --- ## [Hotel sustainability: Challenges and solutions](https://hospitalityinsights.ehl.edu/hotel-sustainability-challenges-and-solutions?ref=hotelrevenueinsights.com) ‘Net-zero hotels’ are something no one had heard of ten years ago, but now an increasing number are redirecting their efforts to reduce their carbon footprint and achieve this gold standard in hospitality sustainability. While this is an encouraging step - you might call it a breath of fresh air - the wider environmental challenges facing the hotel sector remain stark. According to the Sustainable Hospitality Alliance’s [Global Hotel Decarbonisation Report](https://sustainablehospitalityalliance.org/resource/global-hotel-decarbonisation-report/?ref=hotelrevenueinsights.com), the sector must reduce its emissions by two-thirds by 2030 and 90% per room by 2050 if it’s to contribute to the goals set out in the Paris Climate Agreement. These ambitious numbers indicate that while there are some eco-friendly outliers, there’s still plenty of work to do. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.28.58-PM.png)](https://hospitalityinsights.ehl.edu/hotel-sustainability-challenges-and-solutions?ref=hotelrevenueinsights.com) --- ## [How hotels are displaying resort fees in the wake of CA’s Junk Fee Law](https://www.triptease.com/resources/hotel-resort-fee-display?ref=hotelrevenueinsights.com) In July 2024, the [California Junk Fee Law ](https://www.triptease.com/resources/californias-junk-fee-law?ref=hotelrevenueinsights.com)was passed with the goal of eliminating the confusion surrounding hidden fees in the hospitality industry. This legislation requires hotels and other hospitality players to provide transparent pricing upfront, with mandatory add-ons like resort fees included in the advertised price. While hotels now need to show resort fees upfront, that doesn’t mean there’s only one way to do so. We took a look at twelve different hotel booking engines to see how hotels are displaying their prices and fees — this is what we found. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.33.38-PM.png)](https://www.triptease.com/resources/hotel-resort-fee-display?ref=hotelrevenueinsights.com) --- ## [Mastering hotel revenue management: Online courses that prepare you for success](https://catalaconsulting.co.uk/revenuemanagement-online-courses/?ref=hotelrevenueinsights.com) The hospitality industry is evolving faster than ever, and with this evolution comes a heightened need for revenue management expertise. From managing room availability to forecasting demand and optimizing prices, revenue management is crucial to ensuring that a hotel operates profitably. Whether you’re a student looking to break into the industry or a recent graduate seeking to elevate your career, understanding how to master hotel revenue management is essential. In today’s competitive landscape, an online course dedicated to hotel revenue management is one of the best ways to equip yourself with the knowledge and skills you need to succeed. In this article, we’ll explore the importance of revenue management, the challenges students face in learning it, and how online courses are making it easier to acquire these essential skills. We’ll also discuss the latest trends in the industry, practical tips for succeeding in your studies, and why now is the perfect time to invest in your education. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.40.17-PM.png)](https://catalaconsulting.co.uk/revenuemanagement-online-courses/?ref=hotelrevenueinsights.com) --- ## [The role of a general manager in the hotel industry: A comprehensive overview](https://www.cvent.com/uk/blog/hospitality/role-general-manager-hotel-industry-comprehensive-overview?ref=hotelrevenueinsights.com) A General Manager in the hotel industry is a big, busy, and essential role. They are the ones who run the entire operation, ensuring everything from operational efficiency to excellent guest experiences and profitability. So, what does it take to become one? What skills are required, and more importantly, what is the role of a general manager? How much do they make? These are some of the questions we’ll try to answer in this blog. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.43.29-PM.png)](https://www.cvent.com/uk/blog/hospitality/role-general-manager-hotel-industry-comprehensive-overview?ref=hotelrevenueinsights.com) --- ## [It’s ‘no dough’ for third-party cookies, according to latest Google announcement](https://www.cendyn.com/blog/its-no-dough-for-third-party-cookies/?ref=hotelrevenueinsights.com) Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? Having said they would end the use of third-party cookies in the Chrome browser for the past four years, Google has now retracted this plan. Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-27-at-4.46.37-PM.png)](https://www.cendyn.com/blog/its-no-dough-for-third-party-cookies/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) The Revenue Management Playbook Frameworks and Tools to Kickstart Your Revenue Management Journey. Learn strategies and optimize your revenue now! [Enroll Now](https://learn.thibaultcatala.com/a/2147968715/NTHWnxG2?ref=hotelrevenueinsights.com) ### Weekly Insights. September 21, 2024 URL: https://www.hotelrevenueinsights.com/september-21-2024/ Last updated: 2024-09-21T07:03:32.000Z ## [Is it the end of search advertising as we know it?](https://www.hospitalitynet.org/viewpoint/125000228.html?ref=hotelrevenueinsights.com) As generative AI becomes more integrated into search engines, the traditional cost-per-click advertising model we've relied on for decades may be on the brink of obsolescence. Perplexity's recent decision to adopt a cost-per-mille (CPM) model instead of the usual CPC approach for its advertising platform seems to point in that direction. Is this the beginning of the end for click-based advertising models in search? Or is it simply a natural evolution, adapting to a landscape where users no longer need to click through to external sites to find the information they seek? And how should we adapt to this change? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.27.31-PM.png)](https://www.hospitalitynet.org/viewpoint/125000228.html?ref=hotelrevenueinsights.com) --- ## [Hotel branding strategy: Building an authentic identity in hospitality](https://hospitalityinsights.ehl.edu/hotel-branding-tips?ref=hotelrevenueinsights.com) When a prospective guest is ready to book a hotel, there are several factors they’ll consider when making their decision. Once they’ve ticked off location and price, an important and often subconscious consideration is your hotel branding. Your brand is a representation of what your hotel is and stands for. It’s what makes your hotel unique and sets expectations for prospective guests. If your brand resonates with them and the location and price are within an acceptable range, they’ll choose your brand and make a booking. In the fast-paced world of hospitality, where competition is fierce and customer expectations are constantly shifting, your branding needs to cut through the noise and make the right impression on your customers. But what can you do to make the right connection and why must you innovate to survive? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.29.24-PM.png)](https://hospitalityinsights.ehl.edu/hotel-branding-tips?ref=hotelrevenueinsights.com) --- ## [Hotel competitive set: What is it and how do you find yours?](https://www.mylighthouse.com/resources/blog/hotel-competitive-set-find-yours?ref=hotelrevenueinsights.com) By identifying and analyzing your compset, you gain a deeper understanding of your market positioning which enables you to construct more effective strategies to drive business performance. Essentially, understanding your compset provides invaluable insights into what it takes to attract more bookers to your property and outperform your competitors. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.34.31-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-competitive-set-find-yours?ref=hotelrevenueinsights.com) --- ## [Rethink ROAS: Leverage lifecycle marketing to unlock advanced metrics for your hotel](https://www.sojern.com/blog/rethink-roas-leverage-lifecycle-marketing-to-unlock-advanced-metrics-for-your-hotel?ref=hotelrevenueinsights.com) As a marketer, you are probably all-too familiar with Return on Ad Spend (ROAS)—a marketing metric that measures how much revenue you have earned for each dollar that you spend on advertising. ROAS is an important key performance indicator (KPI) for any business because it shows you the effectiveness and profitability of your advertising efforts. But what if ROAS isn’t the ultimate measure of marketing effectiveness? What if there was an even better, more comprehensive approach to measuring KPIs that drive performance for your digital marketing campaigns? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.37.49-PM.png)](https://www.sojern.com/blog/rethink-roas-leverage-lifecycle-marketing-to-unlock-advanced-metrics-for-your-hotel?ref=hotelrevenueinsights.com) --- ## [Hotel budgeting and forecasting: Key steps and best practices for 2025](https://oaky.com/en/blog/hotel-budget?ref=hotelrevenueinsights.com) A hotel budget is more than a spreadsheet to ensure your sales revenue can cover your fixed and variable expenses. It also serves as a strategic plan that can help hotel managers to meet their goals, irrespective of challenges like a dip in demand or an economic downturn. Here’s an overview of the steps involved to ensure you’re ready for hotel budgeting season. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.40.16-PM.png)](https://oaky.com/en/blog/hotel-budget?ref=hotelrevenueinsights.com) --- ## [From check-ins to challenges: Everything you need to know about the Front Office Department](https://catalaconsulting.co.uk/front-office-department-in-hotel/?ref=hotelrevenueinsights.com) In this guide, we’ll dive into the ins and outs of the hotel front office department, examining the challenges it faces, the latest trends transforming it, and practical tips for improvement. Whether you’re a hotelier, student, new graduate, or hotel owner, this article will provide valuable insights to help you optimize your front office operations and enhance guest satisfaction. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.42.08-PM.png)](https://catalaconsulting.co.uk/front-office-department-in-hotel/?ref=hotelrevenueinsights.com) --- ## [Hotel website design trends 2024: How stand out and increase conversion rates](https://hoteltechreport.com/news/hotel-web-design-trends?ref=hotelrevenueinsights.com) From cell phones to smart watches, we live in an increasingly digital, on-demand world. For hotels, this means thoughtfully merging storytelling with design and UX innovations to connect with guests on every digital platform. With the demand for travel ever-increasing, guest expectations are also on the rise – including the need for fast, intuitive, and personalized website experiences. Ready to get started? Let’s take a look at the top website design and UX trends specifically for in the hospitality industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-20-at-4.47.46-PM.png)](https://hoteltechreport.com/news/hotel-web-design-trends?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 14, 2024 URL: https://www.hotelrevenueinsights.com/september-14-2024/ Last updated: 2024-09-14T07:07:45.000Z ## [The future of investments and financing - Hospitality sector trends](https://www.hvs.com/article/9982-the-future-of-investments-and-financing-hospitality-sector-trends?ref=hotelrevenueinsights.com) The hospitality sector is experiencing major transformations influenced by several key factors. As the industry grows, investors will prioritize opportunities that balance profitability with social and environmental responsibility, ensuring a dynamic and forward-thinking hospitality industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-13-at-7.29.33-PM.png)](https://www.hvs.com/article/9982-the-future-of-investments-and-financing-hospitality-sector-trends?ref=hotelrevenueinsights.com) --- ## [Beyond budgets: Three smarter ways to control hotel performance](https://www.demandcalendar.com/blog/beyond-budgets-three-smarter-ways-to-control-hotel-performance?ref=hotelrevenueinsights.com) While budgets may have been essential for management and ownership in the past, there are far more effective tools available today that provide flexibility, adaptability, and better financial outcomes. In this post, we'll explore three alternatives—**Rolling Forecasts**, **Beyond Budgeting**, and **Continuous Improvement**—that allow hotels to stay agile, make smarter decisions, and drive better results in a constantly changing environment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-13-at-7.38.41-PM.png)](https://www.demandcalendar.com/blog/beyond-budgets-three-smarter-ways-to-control-hotel-performance?ref=hotelrevenueinsights.com) --- ## [Domestic tourism is on the rise – here’s how hoteliers can capitalise](https://insights.ehotelier.com/insights/2024/09/12/domestic-tourism-is-on-the-rise-heres-how-hoteliers-can-capitalise/?ref=hotelrevenueinsights.com) Hoteliers should note the changing tastes and preferences of domestic travellers. Namely, they are now putting a premium on local immersion, social responsibility, and sustainability. And so, in order to benefit from the renewed growth of this kind of tourism, hotels can highlight these aspects, while making a concerted effort to appeal to younger customers, who are currently more likely to go overseas for their holidays. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Maltese-Puppy.webp)](https://insights.ehotelier.com/insights/2024/09/12/domestic-tourism-is-on-the-rise-heres-how-hoteliers-can-capitalise/?ref=hotelrevenueinsights.com) --- ## [Hotel chatbot: Examples to drive revenue](https://www.siteminder.com/r/hotel-chatbot/?ref=hotelrevenueinsights.com) From streamlining communication to automating routine tasks like booking inquiries, a chatbot offers a seamless way for you to engage with your guests in real time, enhancing both convenience and satisfaction throughout their stay. In this blog, we’ll discuss how a hotel chatbot can transform your guest experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-13-at-7.55.56-PM.png)](https://www.siteminder.com/r/hotel-chatbot/?ref=hotelrevenueinsights.com) --- ## [Hotel groups explained: Chains, brands, and ownership models](https://www.altexsoft.com/blog/hotel-groups-chains-brands/?ref=hotelrevenueinsights.com) A few major hotel groups dominate the global hotel industry, each commanding a significant market share. This article will explore the competitive landscape of the world’s largest hospitality players. We’ll examine the expansion strategies they use and the brands they operate and compare them across key metrics. Let’s dive in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-13-at-7.58.42-PM.png)](https://www.altexsoft.com/blog/hotel-groups-chains-brands/?ref=hotelrevenueinsights.com) --- ## [Why hotel loyalty programs are worth it](https://hoteltechreport.com/news/why-hotel-loyalty-programs-are-worth-it?ref=hotelrevenueinsights.com) In today’s competitive market, guest retention is as important as attracting new guests to your hotel. One of the best ways to ensure your guests keep choosing your brand is through well-crafted loyalty programs. In order to achieve high retention, you have to make sure you not only reward frequent visitors but also craft an experience and offer benefits that turn one-time visitors into lifelong patrons. This question is: “Why should hotels invest time and money in a loyalty program, and why should the guests even use it?” [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Hotel-Loyalty-Programs.webp)](https://hoteltechreport.com/news/why-hotel-loyalty-programs-are-worth-it?ref=hotelrevenueinsights.com) --- ## [Demystifying PMax for hotels: A balanced perspective on transparency and control](https://www.cendyn.com/blog/demystifying-pmax-for-hotels/?ref=hotelrevenueinsights.com) When it comes to grabbing attention in the digital realm, PMax certainly stands out. It offers a broader visibility scope compared to your standard search campaigns, appearing in various forms like text ads, video ads, banners, and even popping up in your Gmail, Discovery, and Maps experiences. But here’s where it gets a bit fuzzy: understanding precisely how your ads get distributed across these channels is a bit like trying to predict where confetti will land after a festive toss. Google is actively working on shedding more light on this, but let’s take a step back and understand why PMax came into play in the first place. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-13-at-8.08.58-PM.png)](https://www.cendyn.com/blog/demystifying-pmax-for-hotels/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 7, 2024 URL: https://www.hotelrevenueinsights.com/september-7-2024/ Last updated: 2024-09-07T07:08:33.000Z ## [The role of total revenue management in a hotel profitability strategy](https://str.com/data-insights-blog/role-total-revenue-management-hotel-profitability-strategy?ref=hotelrevenueinsights.com) The global hotel industry is firmly positioned in an era of normalized growth levels. That means to achieve greater profits, hotel owners and operators need to explore every possible revenue stream while also working to manage expenses. The starting point is a strategy built on a total performance picture—one that understands both the top and bottom lines as well as the circular relationship between the two. Fortunately, 35 years of historical profitability data presents obvious trends that inform hoteliers working to generate more financial gains. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-2.56.18-PM.png)](https://str.com/data-insights-blog/role-total-revenue-management-hotel-profitability-strategy?ref=hotelrevenueinsights.com) --- ## [Soft Brands – A third alternative](https://www.cbre.com/insights/briefs/soft-brands-a-third-alternative?ref=hotelrevenueinsights.com) Soft brands are a hybrid between independent and core-branded properties. In general, soft branded hotels enjoy the benefits of the marketing programs and reservation systems of the core brands, but have greater flexibility regarding facilities, services, and operating standards. Soft brands are frequently the choice of owners of hotels that have a historical reputation and identity of their own. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.01.05-PM.png)](https://www.cbre.com/insights/briefs/soft-brands-a-third-alternative?ref=hotelrevenueinsights.com) --- ## [Dynamic pricing: Maximizing revenue in the hotel industry](https://hospitalityinsights.ehl.edu/dynamic-pricing-maximizing-revenue-hotel-industry?ref=hotelrevenueinsights.com) Dynamic pricing can be a contentious topic. Consumers often view it as an exploitative pricing strategy in which brands try to charge the highest possible price for their products or services. For example, in the fast-food industry, the introduction of dynamic pricing has gone down like a lead balloon. However, despite the backlash some brands have received, there are industries where dynamic pricing, while not necessarily welcomed, is generally accepted. The airline industry is one example, with airlines charging more for passenger tickets when demand for travel to a particular destination is high. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.05.36-PM.png)](https://hospitalityinsights.ehl.edu/dynamic-pricing-maximizing-revenue-hotel-industry?ref=hotelrevenueinsights.com) --- ## [The beginner’s guide to hotel market intelligence](https://www.mylighthouse.com/resources/blog/hotel-market-intelligence?ref=hotelrevenueinsights.com) In an industry where the slightest misstep can lead to missed opportunities, understanding market intelligence is essential to strategic revenue management. So, what exactly is hotel market intelligence, and how can it transform your approach to hotel revenue management? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.12.33-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-market-intelligence?ref=hotelrevenueinsights.com) --- ## [What is yield management in the hotel industry: An in-depth guide to maximizing revenue](https://oaky.com/en/blog/hotel-yield-management?ref=hotelrevenueinsights.com) In this practical guide, we explore all the benefits, key elements, and strategies to equip your team to maximize your hotel’s revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.16.45-PM.png)](https://oaky.com/en/blog/hotel-yield-management?ref=hotelrevenueinsights.com) --- ## [Understanding EBITDAR: A vital metric for hotel profitability](https://catalaconsulting.co.uk/ebitdar/?ref=hotelrevenueinsights.com) In the hotel industry, where operational costs and rental expenses can significantly impact profitability, traditional financial metrics often fall short in giving a true picture of a hotel’s performance. This is where EBITDAR (Earnings Before Interest, Taxes, Depreciation, Amortization, and Restructuring or Rent costs) comes into play. At Catala Consulting, we believe that understanding and leveraging EBITDAR can provide valuable insights into your hotel’s financial health and help you make more informed decisions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.19.11-PM.png)](https://catalaconsulting.co.uk/ebitdar/?ref=hotelrevenueinsights.com) --- ## [Hotel blog: Ideas and strategies for engaging content](https://www.siteminder.com/r/hotel-blog/?ref=hotelrevenueinsights.com) For the hotel, a blog helps boost its online visibility, improving search engine rankings by using relevant keywords and regularly updated content. It also allows the hotel to show off its unique features, connect more personally with guests, and establish itself as a trusted source of travel information. Ultimately, a well-maintained hotel blog helps drive more traffic to the website and encourages bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/09/Screenshot-2024-09-06-at-3.21.35-PM.png)](https://www.siteminder.com/r/hotel-blog/?ref=hotelrevenueinsights.com) --- [Support Hotel Revenue Insights](https://www.hotelrevenueinsights.com/#/portal/support) [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 24, 2024 URL: https://www.hotelrevenueinsights.com/august-24-2024/ Last updated: 2024-08-24T07:04:35.000Z ## [Financial analyses beyond RevPAR with a CDP as the engine](https://www.hospitalitynet.org/opinion/4123249.html?ref=hotelrevenueinsights.com) From the latest World Panel as part of the Thematic campaign with Revinate where I posed the question about what will be the most valuable metric for quantifying a hotel’s growth beyond RevPAR, there were some very interesting answers that deserve some unpacking. Specifically, what connective platforms like a customer data platform (CDP) enable is more accurate quantification of the relationships between guestroom reservations and amenity or miscellaneous sales. And armed with this knowledge, hoteliers can now make informed, incremental decisions on how to synergize the growth of all the products housed by a property. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-3.49.10-PM.png)](https://www.hospitalitynet.org/opinion/4123249.html?ref=hotelrevenueinsights.com) --- ## [Sustainable technologies: How smart hotels reduce environmental impact](https://hospitalityinsights.ehl.edu/sustainable-technologies-smart-hotels?ref=hotelrevenueinsights.com) Given the immense climatic challenges we currently face and the growing consumer demand for more sustainable products and services, businesses in every sector are starting to take their environmental impact seriously. In hospitality, the situation is no different. Energy consumption in the industry is high, with cooling, lighting, heating, and ventilation responsible for [up to 60%](https://cris.brighton.ac.uk/ws/portalfiles/portal/485427/EurOMA-Full+paper+.pdf?ref=hotelrevenueinsights.com) of a hotel’s CO2 emissions. Energy-intensive extras such as heated swimming pools, excessive water and plastic use, and food waste also contribute to the industry’s environmental impacts. Given these unavoidable energy requirements and resource needs, hotels must be smart about increasing energy efficiency and reducing their environmental impact while still delivering exceptional customer experiences. One way hotels and hospitality companies are achieving more sustainable practices is through sustainable technologies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-3.51.25-PM.png)](https://hospitalityinsights.ehl.edu/sustainable-technologies-smart-hotels?ref=hotelrevenueinsights.com) --- ## [Three essential steps to profit-oriented revenue management](https://www.demandcalendar.com/blog/three-essential-steps-to-profit-oriented-revenue-management?ref=hotelrevenueinsights.com) This blog will outline three critical steps to achieve profit-oriented revenue management. These steps will guide you from the foundational aspects of room revenue analytics to the advanced stages of integrating total revenue and, ultimately, focusing on profit-oriented strategies that optimize net revenue and customer profitability. At the end of the blog post, you will find practical checklists to help you move to the next level. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-3.54.37-PM.png)](https://www.demandcalendar.com/blog/three-essential-steps-to-profit-oriented-revenue-management?ref=hotelrevenueinsights.com) --- ## [How to align marketing with revenue management at your hotel](https://www.mylighthouse.com/resources/blog/how-to-align-marketing-with-revenue-management-at-your-hotel?ref=hotelrevenueinsights.com) Aligning your hotel’s revenue management strategy with marketing can deliver greater revenue results for hotels. But this is easier said than done... Many hotels share a similar struggle when it comes to breaking silos and collaborating effectively between revenue management and marketing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-3.59.42-PM.png)](https://www.mylighthouse.com/resources/blog/how-to-align-marketing-with-revenue-management-at-your-hotel?ref=hotelrevenueinsights.com) --- ## [Top housekeeping management software in hotels: Key features, best tools, and implementation tips](https://www.altexsoft.com/blog/housekeeping-management-software/?ref=hotelrevenueinsights.com) Imagine managing a bustling hotel with hundreds of rooms, each requiring meticulous attention. The daily housekeeping tasks can be overwhelming, time-consuming, and prone to errors, which lead to missed rooms, delayed check-ins, and dissatisfied guests — a nightmare for any hotelier, COO, or general manager. Thankfully, specialized software is transforming how hotels handle daily operations. In this article, we discuss how housekeeping managing tools address commonplace issues and how to choose the right solution for your hotel. Let’s dive in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-4.06.53-PM.png)](https://www.altexsoft.com/blog/housekeeping-management-software/?ref=hotelrevenueinsights.com) --- ## [Tips, tools, and techniques for better hotel advertising](https://www.cvent.com/uk/blog/hospitality/hotel-advertising-2023?ref=hotelrevenueinsights.com) We’ll cover the ins and outs of hotel advertising and provide hospitality professionals with the marketing resources they need to stand out amongst the competition. We’ll review different forms of hotel advertising, discuss the benefits of strategic marketing, and examine the objectives various advertising techniques can help hotels accomplish. Keep reading to uncover actionable tips, advertising best practices, and software solutions your team can use to take your hotel’s advertising to the next level. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-4.09.27-PM.png)](https://www.cvent.com/uk/blog/hospitality/hotel-advertising-2023?ref=hotelrevenueinsights.com) --- ## [Hotel chains bet on new ways of selling to corporate travelers](https://skift.com/2024/08/22/hotel-chains-bet-on-new-ways-of-selling-to-corporate-travelers/?ref=hotelrevenueinsights.com) Hotel chains are quietly developing plans to bypass traditional booking intermediaries, aiming to increase direct bookings from corporations and businesses. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-23-at-4.16.20-PM.png)](https://skift.com/2024/08/22/hotel-chains-bet-on-new-ways-of-selling-to-corporate-travelers/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 17, 2024 URL: https://www.hotelrevenueinsights.com/august-17-2024/ Last updated: 2024-08-17T07:02:14.000Z ## [Is rate parity still “The law of the land”?](https://www.hospitalitynet.org/viewpoint/125000227.html?ref=hotelrevenueinsights.com) Rate parity in the OTA - hotel relationship means the OTAs have access to any publicly available rate a hotel might have. Rate parity does not preclude hotels or OTAs to offer lower rates to their loyalty or reward program members such as Marriott BonVoy or Expedia One or Booking Genius members. Some hoteliers argue that without rate parity the industry would be better off because hoteliers would be able to sell at whatever rates they want, unencumbered by the OTA rate parity restrictions. No rate parity, in theory, gives the right to publish lowers rates on the hotel website. In my view, rate parity helps, not hurts hotels [(see my post)](https://www.linkedin.com/pulse/why-rate-parity-still-has-law-land-hospitality-max-starkov-xyjqf/?trackingId=7JwYCU9LQyq09er8Fk6ilg%3D%3D&ref=hotelrevenueinsights.com). What's your take? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-3.57.33-PM.png)](https://www.hospitalitynet.org/viewpoint/125000227.html?ref=hotelrevenueinsights.com) --- ## [Is a Revenue Management System worth it? Exploring the value of an RMS](https://ideas.com/is-a-revenue-management-system-worth-it/?ref=hotelrevenueinsights.com) It’s a question hotel operators across the world have wrangled with for years. Is it worth the time, money, and effort to invest in a revenue management system (RMS)? It’s a big decision with a big impact to match. But with the right system in place, hoteliers stand to greatly improve their ability to strategically navigate a quickly changing and complex industry and in turn, improve their overall profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-4.00.44-PM.png)](https://ideas.com/is-a-revenue-management-system-worth-it/?ref=hotelrevenueinsights.com) --- ## [AI dynamic pricing: A secret weapon for independent hotel revenue managers](https://www.mylighthouse.com/resources/blog/ai-dynamic-pricing-a-secret-weapon-for-independent-hotel-revenue-managers?ref=hotelrevenueinsights.com) As artificial intelligence (AI) becomes more and more commonplace in hospitality software, there are now a plethora of options for hoteliers to choose from. But what about hoteliers who are looking to gain a competitive advantage by incorporating AI technologies into their tech stack while also boosting revenues and optimizing their pricing strategies? For independent hoteliers seeking a competitive edge while boosting revenues and optimizing pricing strategies, one solution stands out: AI-powered dynamic pricing tools. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-4.07.51-PM.png)](https://www.mylighthouse.com/resources/blog/ai-dynamic-pricing-a-secret-weapon-for-independent-hotel-revenue-managers?ref=hotelrevenueinsights.com) --- ## [How to solve common challenges in your booking funnel](https://www.hotelchamp.com/blog/solve-common-booking-funnel-challenges?ref=hotelrevenueinsights.com) The booking funnel includes every step a potential guest takes, from discovering your hotel to finalising their booking. Understanding and optimising this process is crucial. Each stage, from awareness to booking, has its own challenges and opportunities. By addressing these, you can influence guest behaviour and boost conversion rates. In this blog, we look at common challenges at each stage of the booking funnel. Plus, we will give you actionable strategies to overcome them. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-4.13.51-PM.png)](https://www.hotelchamp.com/blog/solve-common-booking-funnel-challenges?ref=hotelrevenueinsights.com) --- ## [Looking to captivate with TikTok and YouTube shorts? Key video tips for hoteliers](https://insights.ehotelier.com/insights/2024/08/14/looking-to-captivate-with-tiktok-and-youtube-shorts-key-video-tips-for-hoteliers/?ref=hotelrevenueinsights.com) Video offers an experience unlike any others. With effective video marketing, you can make people laugh, cry, and get wrapped up in a story like none other. It’s no wonder that video has become one of the most popular forms of content – particularly for brands selling experiences like hotels. If you’re planning video marketing campaigns for TikTok and YouTube Shorts, it’s important to tailor them to these platforms and ensure you’re reaching the audiences on those platforms. Whether your brand is humorous, luxurious, or practical, the right videos have the power to elevate your marketing campaigns and make a great first impression. Check out these tips to master short-form video content on YouTube Shorts and TikTok to market your hotel properties. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Insights-Archives-Camera.webp)](https://insights.ehotelier.com/insights/2024/08/14/looking-to-captivate-with-tiktok-and-youtube-shorts-key-video-tips-for-hoteliers/?ref=hotelrevenueinsights.com) --- ## [12 types of hotel guests and how to delight them](https://oaky.com/en/blog/types-of-hotel-guests?ref=hotelrevenueinsights.com) To ensure stellar service at your hotel and consistent business growth, understanding the types of hotel guests you cater to is key. With personalization becoming a must, it’s crucial that you segment your audience to meet guest expectations and create the right experiences for each guest persona. Moreover, understanding your typical guest and their wants and needs gives you a powerful edge in your marketing efforts, making it easier to attract your ideal guest. To simplify this fundamental task for you, we’ve outlined the 12 most common types of hotel guests and their expectations and preferences so you can tailor your offerings to their unique needs. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-4.20.15-PM.png)](https://oaky.com/en/blog/types-of-hotel-guests?ref=hotelrevenueinsights.com) --- ## [Apple Wallet hotel keys: Here's why hotel owners are moving room keys into the cloud](https://hoteltechreport.com/news/apple-wallet-hotel-keys?ref=hotelrevenueinsights.com) Have you ever had to re-cut a room key for a guest who misplaced theirs? What about soothing an irate guest whose keycard didn’t work when they got up to their room? While plastic keycards have been the industry standard for years, guest preferences are shifting toward digital keys. With advantages like better security, convenience, and reliability, digital keys offer a lot of benefits to your hotel operations, especially when they can be easily added to a guest’s Apple Wallet. But you may be wondering how to make the switch or where to start searching for a mobile key vendor. In this article, we’ll reveal the features and benefits of Apple Wallet hotel room keys and show how one vendor, dormakaba, is setting the bar high for digital keys in the hotel industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-16-at-4.24.51-PM.png)](https://hoteltechreport.com/news/apple-wallet-hotel-keys?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 3, 2024 URL: https://www.hotelrevenueinsights.com/august-3-2024/ Last updated: 2024-08-03T07:03:05.000Z ## [Booking’s algorithm is changing — how should hoteliers adapt?](https://www.triptease.com/blog/booking-algorithm-update?ref=hotelrevenueinsights.com) After been forced by the DMA to remove rate parity clauses in the EU, Booking have changed their algorithm. Learn what that means for hoteliers like you. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.06.48-PM.png)](https://www.triptease.com/blog/booking-algorithm-update?ref=hotelrevenueinsights.com) --- ## [10 tried and true hotel Revenue Management strategies](https://www.mylighthouse.com/resources/blog/10-tried-and-true-hotel-revenue-management-strategies?ref=hotelrevenueinsights.com) If you’re starting out in a revenue or yield management role, you’re on one hand looking to revitalize your strategy, or you work closely with revenue managers and want to contribute to their success, then these 10 tried and true revenue management strategies will be just the ticket. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.11.53-PM.png)](https://www.mylighthouse.com/resources/blog/10-tried-and-true-hotel-revenue-management-strategies?ref=hotelrevenueinsights.com) --- ## [Is your hotel breakfast an overlooked profit center?](https://insights.ehotelier.com/insights/2024/08/02/is-your-hotel-breakfast-an-overlooked-profit-center/?ref=hotelrevenueinsights.com) Many hoteliers are surprised to discover the impact breakfast has on their property. Breakfast can be a profit center from brand recognition, search engine visibility, and increased turnover and profitability. Perhaps most surprising, it’s not the food itself, although that is important. It’s more the positive association guests make when they have a positive breakfast experience. Plus, because it’s one of the last impressions of your hotel, it’s what they carry away from their stay. Additionally, our research shows that most leisure travelers (or bleisure) stay at least two nights. They’re most likely to leave a review about their experience if they appreciate your breakfast service, as opposed to guests who stay just one night and don’t need/want to use the breakfast service. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Morning-Food-Young-Woman-1.webp)](https://insights.ehotelier.com/insights/2024/08/02/is-your-hotel-breakfast-an-overlooked-profit-center/?ref=hotelrevenueinsights.com) --- ## [Practical guide to guest experience: How-tos and trends](https://oaky.com/en/blog/guest-experience?ref=hotelrevenueinsights.com) Creating a standout hotel guest experience involves more than just meeting the expectations of your guests. It requires a deep understanding of what makes each stay unique. Here’s a look at trends that are currently shaping guest expectations and will make for unique stays. Uncover how to ensure your offering delivers exceptional guest experiences before guests even check in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.17.26-PM.png)](https://oaky.com/en/blog/guest-experience?ref=hotelrevenueinsights.com) --- ## [Why hotels should maintain their brand independence](https://blog.guestcentric.com/why-hotels-should-maintain-their-brand-independence/?ref=hotelrevenueinsights.com) An independent hotel starts with a unique vision and concept. Unlike standardized chains, independent properties and collections have the opportunity to distinguish their brand in the market and deliver truly memorable experiences to guests at all stages of their journey. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.20.55-PM.png)](https://blog.guestcentric.com/why-hotels-should-maintain-their-brand-independence/?ref=hotelrevenueinsights.com) --- ## [50 bleisure travel statistics for 2024](https://hoteltechreport.com/news/bleisure-statistics?ref=hotelrevenueinsights.com) Looking to better understand the blend of business and leisure (bleisure) travel industry trend? We've compiled 50 statistics to help you better understand and capitalize on this trend taking the market by storm. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.24.52-PM.png)](https://hoteltechreport.com/news/bleisure-statistics?ref=hotelrevenueinsights.com) --- ## [How data platforms enable business metrics beyond RevPAR](https://www.hospitalitynet.org/viewpoint/125000224.html?ref=hotelrevenueinsights.com) Of all the measurements hotel leaders can use to assess a hotel's health, which do you think will be the most important going forward and how will real-time data connections empower hoteliers to use these new KPIs? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/08/Screenshot-2024-08-02-at-7.28.34-PM.png)](https://www.hospitalitynet.org/viewpoint/125000224.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 27, 2024 URL: https://www.hotelrevenueinsights.com/july-27-2024/ Last updated: 2024-07-27T07:01:00.000Z ## [How do you envision AI transforming the hospitality industry in the next year, and more importantly: what should we do TODAY to prepare?](https://www.hospitalitynet.org/viewpoint/125000223.html?ref=hotelrevenueinsights.com) At HITEC Charlotte 2024, I had the opportunity to sit down with over 50 industry experts to discuss the potential transformation AI could bring to the hospitality industry within the next year. The aim was to create some kind of *"time capsule"* to revisit at HITEC Indianapolis 2025 and assess the accuracy of our predictions. The responses varied widely, from cautious optimism to a firm belief in AI's revolutionary impact. Recurring themes in my conversations included data collection challenges in our traditionally data-siloed industry, privacy concerns, the use of generative AI in marketing content and advertising, enhanced revenue management prediction strategies, and changes in the digital booking journey due to the introduction of SGE travel agents in Google or hybrid search engines/generative engines such as Perplexity. With these insights in mind, now it's your turn to take a guess: how do you see AI shaping the hospitality industry in the near future, and what are the most critical factors that will determine its success or failure? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-5.43.34-PM.png) --- ## [How to use visuals to improve your hotel website conversion](https://www.hotelchamp.com/blog/visuals-for-hotel-website-conversion?ref=hotelrevenueinsights.com) Visuals play a crucial role in telling your story and demonstrating why your hotel is the best choice for guests. An expertly designed website can enhance your hotel's perceived value, while a poor design can harm your reputation before guests even arrive. Engaging and converting potential customers hinges on the visual narrative. We’ll look at the top ways to make every pixel count, evoke emotions and drive conversion. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-5.51.59-PM-1.png)](https://www.hotelchamp.com/blog/visuals-for-hotel-website-conversion?ref=hotelrevenueinsights.com) --- ## [Cash is king: The critical importance of liquidity in the hospitality industry](https://catalaconsulting.co.uk/hotel-cash-management-strategies-revenue/?ref=hotelrevenueinsights.com) In the fast-paced and volatile world of hospitality, one adage stands the test of time: cash is king. While profitability is crucial for long-term success, it’s liquidity that keeps the lights on and operations running smoothly day-to-day. The ability to manage cash flow effectively can mean the difference between thriving and merely surviving – or worse, shuttering doors permanently. This article will explore why liquidity is so vital in the hospitality sector, the unique challenges the industry faces, and practical solutions for maintaining a healthy cash position. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-5.57.06-PM.png)](https://catalaconsulting.co.uk/hotel-cash-management-strategies-revenue/?ref=hotelrevenueinsights.com) --- ## [Extranet in travel booking systems: Features and examples](https://www.altexsoft.com/blog/extranet-in-travel-booking-systems/?ref=hotelrevenueinsights.com) Whether you’re a hotelier looking to maximize your property’s online visibility or a technical specialist in the hospitality tech industry, you’ve probably encountered the concept of a booking extranet. This tool plays a pivotal role in optimizing booking management and revenue strategies. This article details the key features and advantages of a booking extranet. We'll also show you the main difference between a channel manager and an extranet and review the notable OTA extranets. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-5.59.49-PM.png)](https://www.altexsoft.com/blog/extranet-in-travel-booking-systems/?ref=hotelrevenueinsights.com) --- ## [What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?](https://www.hospitalitynet.org/opinion/4123022.html?ref=hotelrevenueinsights.com) Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative, citing “the amount of work it would take to move away from cookies, and the amount of impact it would have across the digital ad industry.” There were also rumblings by some government authorities in the UK and EU, which were concerned that Google’s stopping its support to third-party cookies in Chrome would be anti-competitive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-6.06.53-PM.png)](https://www.hospitalitynet.org/opinion/4123022.html?ref=hotelrevenueinsights.com) --- ## [Could Amazon become a major player in travel?](https://www.phocuswire.com/amazon-prime-day-carnival-southwest-viator-future-travel?ref=hotelrevenueinsights.com) Amazon, which boasted record-breaking sales during this week's Prime Day event, made headlines for its travel-related offerings, something of a novelty for the company. While the impact travel deals made on Prime Day results is unclear, the handful of offerings from big name brands including Carnival Cruise Line, Tripadvisor’s Viator and Southwest Airlines begs a slew of questions. What does the future of travel look like in relation to Amazon? Will the platform become a major player in the industry? And if so, in what form?[ ](https://www.hotelchamp.com/team/hotelchamp-team?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Amazon-travel-1.webp)](https://www.phocuswire.com/amazon-prime-day-carnival-southwest-viator-future-travel?ref=hotelrevenueinsights.com) --- ## [Maximizing profitability: Revenue growth vs. operational efficiency](https://www.demandcalendar.com/blog/maximizing-profitability-revenue-growth-vs.-operational-efficiency?ref=hotelrevenueinsights.com) In this blog post, we'll explore these two fascinating scenarios, exploring their benefits and hurdles from a hotel management perspective. We'll also discuss the key measurements for success and how to implement each strategy effectively. Whether aiming to boost revenue or enhance operational efficiency, understanding these approaches will empower you to make informed decisions that drive your hotel's success. So, let's embark on this journey to uncover which strategy might be the key to unlocking your hotel's full potential. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-26-at-6.16.00-PM.png)](https://www.demandcalendar.com/blog/maximizing-profitability-revenue-growth-vs.-operational-efficiency?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 13, 2024 URL: https://www.hotelrevenueinsights.com/july-13-2024/ Last updated: 2024-07-13T07:09:00.000Z ## [How to optimize for AI overviews and AI powered search](https://blog.milestoneinternet.com/search-experience-optimization/how-to-optimize-for-ai-overviews-and-ai-powered-search/?ref=hotelrevenueinsights.com) [Google’s AI Overviews](https://blog.google/products/search/generative-ai-google-search-may-2024/?ref=hotelrevenueinsights.com) (formerly known as Google Search Generative Experience) started rolling out in the US from May 14\. In spite of this rollout being the first iteration of AI powering search results, businesses are trying to figure out how to optimize their online presence and how users will interact with search results in future. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.05.53-PM.png)](https://blog.milestoneinternet.com/search-experience-optimization/how-to-optimize-for-ai-overviews-and-ai-powered-search/?ref=hotelrevenueinsights.com) --- ## [Winning over the competition: How to select the right comp set](https://www.demandcalendar.com/blog/winning-over-the-competition-how-to-select-the-right-comp-set?ref=hotelrevenueinsights.com) This blog post delves into a fresh perspective on hotel comp sets, exploring how to segment the market more effectively, adapt to varying guest patterns, and incorporate advanced revenue management strategies. By adopting a dynamic and comprehensive approach to comp sets, hoteliers can leverage deeper insights and strategic initiatives to drive success in an increasingly competitive landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.08.17-PM.png)](https://www.demandcalendar.com/blog/winning-over-the-competition-how-to-select-the-right-comp-set?ref=hotelrevenueinsights.com) --- ## [Hotel ADR: Everything you need to know about Average Daily Rate](https://www.mylighthouse.com/resources/blog/hotel-adr-everything-you-need-to-know-about-average-daily-rate?ref=hotelrevenueinsights.com) In this blog, we’ll explore the importance of ADR, how you can calculate it, and what impacts it. Plus, we’ll let you in on a few ways you can boost ADR for your property. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.13.11-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-adr-everything-you-need-to-know-about-average-daily-rate?ref=hotelrevenueinsights.com) --- ## [How to increase guest satisfaction in hotels](https://www.siteminder.com/r/guest-satisfaction/?ref=hotelrevenueinsights.com) Guest satisfaction is pivotal to the success of any hotel as it directly impacts a hotel’s reputation, revenue, and long-term growth. A satisfied guest is more likely to book a return stay, and also recommend your property to their friends, family, and peers. The more business you can generate from existing guests, the more healthy your business will be in the long run, since you’ll be able to spend less on marketing and forecast more accurately. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.19.55-PM.png)](https://www.siteminder.com/r/guest-satisfaction/?ref=hotelrevenueinsights.com) --- ## [Hotel loyalty programs: Betting on the law of large numbers](https://www.cbre.com/insights/articles/hotel-loyalty-programs-betting-on-the-law-of-large-numbers?ref=hotelrevenueinsights.com) U.S. hotel revenue per available room (RevPAR) growth has normalized following a sharp post-pandemic acceleration. RevPAR fell by 2.1% year-over-year in Q1 2024, with the U.S. portfolios of some of the large publicly traded hotel C-corporations decreasing by as much as 5%. Loyalty programs are a key contributor to occupancy growth for hotel brand families, particularly during shoulder seasons and periods of economic uncertainty. To determine the hotel loyalty market’s growth and overall health, we analyzed the loyalty programs of five major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham). [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.24.51-PM.png)](https://www.cbre.com/insights/articles/hotel-loyalty-programs-betting-on-the-law-of-large-numbers?ref=hotelrevenueinsights.com) --- ## [The European Accessibility Act: What hoteliers need to know](https://www.cendyn.com/blog/the-european-accessibility-act-what-hoteliers-need-to-know/?ref=hotelrevenueinsights.com) As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations. One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With full enforcement coming in 2025, now is the time for hoteliers to understand the EAA’s implications, as well as take steps to ensure compliance. Here’s an overview of the most important considerations facing the hospitality industry in the wake of the EAA’s rollout. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.27.01-PM.png)](https://www.cendyn.com/blog/the-european-accessibility-act-what-hoteliers-need-to-know/?ref=hotelrevenueinsights.com) --- ## [Revenue growth management in food service: What you should think about](https://hospitalityinsights.ehl.edu/revenue-growth-management-food-and-beverage-business?ref=hotelrevenueinsights.com) This article explores the principles of revenue growth management for food service businesses and provides some easy-to-implement suggestions. Full-service restaurants, bars, pubs, fast food outlets, caterers, and other places that prepare, serve and sell food or drink to the general public are all concerned by this trend, and there’s something for everyone here. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-12-at-12.32.27-PM.png)](https://hospitalityinsights.ehl.edu/revenue-growth-management-food-and-beverage-business?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 6, 2024 URL: https://www.hotelrevenueinsights.com/july-6-2024/ Last updated: 2024-07-06T07:03:21.000Z ## [What is GOPPAR? How can it benefit your hotels?](https://str.com/data-insights-blog/what-is-goppar?ref=hotelrevenueinsights.com) One of the hospitality industry’s key bottom-line metrics, gross operating profit per available room measures the relationship between hotel revenues and expenses. In general, the better you understand GOPPAR, the better you will be at turning revenue into profit. That is why it is important to benchmark your GOPPAR, along with the other key P&L metrics, on a consistent basis. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.01.20-AM.png)](https://str.com/data-insights-blog/what-is-goppar?ref=hotelrevenueinsights.com) --- ## [Why soft skills are the new hard skills in hospitality](https://hospitalityinsights.ehl.edu/why-soft-skills-are-the-new-hard-skills-in-hospitality?ref=hotelrevenueinsights.com) What is more important for your career progression today? High-tech skills for working with AI and Big Data or learning to work well with others and solve problems? The answer may surprise you. While it’s true that learning to use the latest technology is a big focus for upskilling these days, the skills that matter most for the future of work are not hard skills; they are people skills and cognitive skills known as soft skills. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.05.16-AM.png)](https://hospitalityinsights.ehl.edu/why-soft-skills-are-the-new-hard-skills-in-hospitality?ref=hotelrevenueinsights.com) --- ## [How to conduct a displacement analysis for your hotel](https://www.mylighthouse.com/resources/blog/displacement-analysis-for-your-hotel?ref=hotelrevenueinsights.com) The old saying “a bird in the hand is worth two in a bush” is a valuable lesson for us all. It simply means you should stick with the modest prize you’ve already secured instead of chasing what you might not get, even if it’s worth more. In many scenarios, it’s good advice. But in the often subtle and sophisticated world of hotel revenue management, one that’s becoming ever-more supported by rich data and smart technology, you could be missing out if you always take that approach. Never more so is this true than when weighing up whether it’s better to book guaranteed group business at a lower unit rate or hope enough individuals book single rooms at a higher price further down the line. While making this assessment can be tricky, help is at hand when you choose the right software solutions to aid your informed decision-making – and in understanding the basics of this conundrum, which we lay out in this blog post. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.13.34-AM.png)](https://www.mylighthouse.com/resources/blog/displacement-analysis-for-your-hotel?ref=hotelrevenueinsights.com) --- ## [The digital concierge: How can hotels use technology to maximise revenue and customer experience?](https://globalassetsolutions.com/the-digital-concierge-how-can-hotels-use-technology-to-maximise-revenue-and-customer-experience/?ref=hotelrevenueinsights.com) Forward-thinking hotels are investing in improving the total guest experience by broadening their offerings and building databases of local activities, attractions and experiences. These can then be cross-sold and upsold throughout the guest journey. Several technology providers – such as Alliants, Lokalee, OccasionGenius, Flip.io and Travel Curious – are helping hoteliers capture more of total traveller spend, including commission from selling experiences outside of the hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Hotel-Bar-4665212.jpg)](https://globalassetsolutions.com/the-digital-concierge-how-can-hotels-use-technology-to-maximise-revenue-and-customer-experience/?ref=hotelrevenueinsights.com) --- ## [6 revealing questions that uncover your revenue management biases](https://hoteltechreport.com/news/revenue-management-biases?ref=hotelrevenueinsights.com) This article explores the cognitive biases that even the most experienced revenue managers might fall prey to. We'll explore examples that demonstrate how these biases manifest in day-to-day hotel operations and offer targeted, introspective questions designed to prompt a reevaluation of your hotel’s current commercial practices. This article will help you uncover ways to refine your approach, enhance decision-making accuracy, and elevate your revenue management strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.25.53-AM.png)](https://hoteltechreport.com/news/revenue-management-biases?ref=hotelrevenueinsights.com) --- ## [Hotels race to comply with California’s Junk Fee laws](https://skift.com/2024/06/22/hotels-race-to-comply-with-californias-junk-fee-laws/?ref=hotelrevenueinsights.com) California's bold move is forcing all U.S. based hotels to put all their cards on the table, setting a new standard for price comparison that will likely go national. Whether this leads to more competitive pricing or simply shifts consumer costs elsewhere remains to be seen. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.29.06-AM.png)](https://skift.com/2024/06/22/hotels-race-to-comply-with-californias-junk-fee-laws/?ref=hotelrevenueinsights.com) --- ## [Assessing the digital infrastructure of your hotels](https://www.cbre.com/insights/briefs/assessing-the-digital-infrastructure-of-your-hotels?ref=hotelrevenueinsights.com) In 2023, U.S. hotels saw their operating efficiency decline as operating expenses increased at a pace greater than revenue growth, resulting in a decline in profit margins. With forecasts of moderate revenue gains for the next few years, hotel owners and operators are very focused on controlling costs. Hotels can improve operating efficiencies and guest satisfaction with an increased use of technology. Proper use of technology can enhance the productivity of employees, replace rudimentary manual functions and improve the guest experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/07/Screenshot-2024-07-05-at-11.33.10-AM.png)](https://www.cbre.com/insights/briefs/assessing-the-digital-infrastructure-of-your-hotels?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 29, 2024 URL: https://www.hotelrevenueinsights.com/june-29-2024/ Last updated: 2024-06-29T17:24:59.000Z ## [How the right asset management firm helps optimize hotel investments](https://www.hvs.com/article/9955-how-the-right-asset-management-firm-helps-optimize-hotel-investments?ref=hotelrevenueinsights.com) Partnering with an asset management firm can help maximize investor returns and property values. Asset management is particularly important in the current environment where macroeconomic conditions are in constant flux, geopolitical issues continue to intensify, and domestic monetary policy has considerable implications. The following article outlines how the right hotel asset management firm will help optimize the return on your hotel investment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-9.44.15-AM.png)](https://www.hvs.com/article/9955-how-the-right-asset-management-firm-helps-optimize-hotel-investments?ref=hotelrevenueinsights.com) --- ## [Strategically upselling hotel rooms to boost revenue](https://www.mylighthouse.com/resources/blog/upselling-hotel-rooms-boost-revenue?ref=hotelrevenueinsights.com) Effective upselling strategies enhance experiences, is tailored to the guest and doesn’t feel like a hard sell. Importantly, it should be conducted over the lifecycle of that guest and increase their likelihood of rebooking. Let’s break down the strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-9.53.13-AM.png)](https://www.mylighthouse.com/resources/blog/upselling-hotel-rooms-boost-revenue?ref=hotelrevenueinsights.com) --- ## [5 ways hotels can use generative AI to improve their direct channel](https://www.hotelchamp.com/blog/ways-hotels-can-use-generative-ai-improve-direct-channel?ref=hotelrevenueinsights.com) In this blog, we’ll dive into how hotels can leverage Generative AI to improve their direct channels. From streamlining content creation to enhancing guest interactions with chatbots, optimising websites, breaking language barriers, and creating personalised experiences, we’ll explore the ways AI can elevate your guest experience and drive revenue growth. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-9.55.41-AM.png)](https://www.hotelchamp.com/blog/ways-hotels-can-use-generative-ai-improve-direct-channel?ref=hotelrevenueinsights.com) --- ## [5 powerful ways to use automated SMS](https://roompricegenie.com/5-powerful-ways-to-use-automated-sms/?ref=hotelrevenueinsights.com) Effective communication with guests is a cornerstone of exceptional hotel hospitality. For boutique hotels aiming to provide a personalized yet efficient guest experience, leveraging automated SMS can be a game-changer. Let’s delve into why SMS is so impactful and explore five powerful ways to incorporate it into your guest communication strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/NewBook-Blog-Placeholder.svg)](https://roompricegenie.com/5-powerful-ways-to-use-automated-sms/?ref=hotelrevenueinsights.com) --- ## [Hotel overbooking: Solutions and strategies for success](https://oaky.com/en/blog/hotel-overbooking?ref=hotelrevenueinsights.com) It might sound counterintuitive, but a hotel overbooking strategy can help hotels run efficiently. It’s often used to reach maximum occupancy and generate extra revenue. That said, it’s risky. As such, it’s essential that a hotel business implements a well-thought-out overbooking strategy. Here’s what you need to know about overbooking practices. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-10.02.41-AM.png)](https://oaky.com/en/blog/hotel-overbooking?ref=hotelrevenueinsights.com) --- ## [The next revolution: Direct-first independent hotel brands](https://blog.guestcentric.com/the-next-revolution-direct-first-independent-hotel-brands/?ref=hotelrevenueinsights.com) Maintaining a strong hotel brand is essential for long-term success in the hospitality industry, as the behemoths Marriott, Hilton and Accor prove. Robust brands provide stability and reliability, crucial during uncertain times. Smaller brands and independent hotels invest in guest experience, but often not in their brand. Despite the convenience of third-party platforms, small brands and independent hotels have the opportunity to run a direct-first strategy by controlling their brand and safeguarding their digital presence, inventory, and customer relationships. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-10.04.56-AM.png)](https://blog.guestcentric.com/the-next-revolution-direct-first-independent-hotel-brands/?ref=hotelrevenueinsights.com) --- ## [HITEC Charlotte 2024 innovation report](https://hoteltechreport.com/news/hitec-charlotte-2024?ref=hotelrevenueinsights.com) In this article we break down the most exciting innovations from HITEC in a skimmable format broken down by department to quickly help you find new tools and features for your hotel business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-29-at-10.08.59-AM.png)](https://hoteltechreport.com/news/hitec-charlotte-2024?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 22, 2024 URL: https://www.hotelrevenueinsights.com/june-22-2024/ Last updated: 2024-06-22T07:02:20.000Z ## [How can hotels use micro-segmentation to its full potential? ](https://www.revfine.com/maximising-the-potential-of-micro-segmentation/?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.31.04-PM.png)](https://www.revfine.com/maximising-the-potential-of-micro-segmentation/?ref=hotelrevenueinsights.com) --- ## [How cognitive biases impact hotel revenue management](https://www.hospitalitynet.org/opinion/4122458.html?ref=hotelrevenueinsights.com) Managing hotel revenue is key to business success and profitability. However, cognitive biases can lead to less-than-ideal decisions. Understanding these biases and their effects on revenue strategies is crucial for hotel managers who want to maximize their revenue. This article looks at the different cognitive biases that can affect revenue managers and offers tips on how to reduce their impact. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.34.20-PM.png)](https://www.hospitalitynet.org/opinion/4122458.html?ref=hotelrevenueinsights.com) --- ## [All the tricks to increase your bonus as a hotel revenue manager](https://www.demandcalendar.com/blog/all-the-tricks-to-increase-your-bonus-as-a-hotel-revenue-manager?ref=hotelrevenueinsights.com) RevPAR and RGI are not just numbers on a spreadsheet; they play a pivotal role in determining the compensation of revenue managers, the professionals responsible for maximizing a hotel's profitability. Bonuses and incentives for revenue managers are often directly tied to achieving or exceeding RevPAR and RGI targets. However, in recent years, there's been a growing concern regarding the accuracy and transparency of RevPAR reporting. As the pressure to boost RevPAR intensifies, so does the temptation to manipulate the numbers. This practice, known as "gaming" RevPAR, involves using various tactics to artificially inflate the metric, creating a misleading impression of a hotel's financial health.While these tactics might lead to short-term gains and fatter bonuses, the long-term consequences can be severe. Misleading RevPAR figures can deceive hotel owners and investors, leading to poor decision-making and potential financial losses. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.38.33-PM.png)](https://www.demandcalendar.com/blog/all-the-tricks-to-increase-your-bonus-as-a-hotel-revenue-manager?ref=hotelrevenueinsights.com) --- ## [A three-course recipe for success: The KPIs of event space revenue management](https://www.revenuegenerationllc.com/post/a-three-course-recipe-for-success-the-kpis-of-event-space-revenue-management?ref=hotelrevenueinsights.com) The rapidly evolving and expanding discipline of commercial strategy in the hospitality industry is rife with opportunities to extend to areas beyond simply hotel rooms. Event and meeting space presents one such opportunity. As commercial teams take on this effort, it is crucial that they equip themselves with the means to effectively measure and benchmark performance in order to diagnose issues and opportunities, investigate root causes, and further develop and refine strategies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.40.44-PM.png)](https://www.revenuegenerationllc.com/post/a-three-course-recipe-for-success-the-kpis-of-event-space-revenue-management?ref=hotelrevenueinsights.com) --- ## [Peek behind the curtain: How we built AI Smart Summaries, our first generative AI feature](https://www.mylighthouse.com/resources/blog/how-we-built-ai-smart-summaries-as-first-generative-ai-feature?ref=hotelrevenueinsights.com) While we recognized that making specific action recommendations is not something Generative AI excels at (yet), we saw immense potential in automating data summarization and kicked off a collaborative project to see what we can do. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.45.56-PM.png)](https://www.mylighthouse.com/resources/blog/how-we-built-ai-smart-summaries-as-first-generative-ai-feature?ref=hotelrevenueinsights.com) --- ## [Orchestrating success with key trends in hotel revenue management for 2024](https://www.cbre.com/insights/briefs/orchestrating-success-with-key-trends-in-hotel-revenue-management-for-2024?ref=hotelrevenueinsights.com) The CBRE Global Hotel Asset Management team pinpoints four industry trends that revenue managers should track for a 2024 that garners applause. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.55.33-PM.png)](https://www.cbre.com/insights/briefs/orchestrating-success-with-key-trends-in-hotel-revenue-management-for-2024?ref=hotelrevenueinsights.com) --- ## [7 design trends to convert travelers on your website](https://www.cendyn.com/blog/7-design-trends-to-convert-travelers-on-your-website/?ref=hotelrevenueinsights.com) Visiting your hotel’s website has become an almost mandatory part of a traveler’s booking process. It can be the deciding factor. Taking care of your website is crucial because it’s the first interaction between you and your potential customer. Of course, it’s important to have a fast, efficient, and intuitive website. But it’s just as important to take care of its appearance as well as its technical parameters. A modern web design in line with current trends will help you convert travelers into customers and thus increase your volume of direct bookings. Here are 7 design trends that will give your website a boost and make it more attractive to Internet users. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-21-at-4.57.13-PM.png)](https://www.cendyn.com/blog/7-design-trends-to-convert-travelers-on-your-website/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 8, 2024 URL: https://www.hotelrevenueinsights.com/june-8-2024/ Last updated: 2024-06-08T07:03:20.000Z ## [Occupancy vs ADR, the never ending discussion in revenue management](https://www.hospitalitynet.org/opinion/4122305.html?ref=hotelrevenueinsights.com) Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. ‘How can I make more profit with my hotel?’ Owners that are closely watching the P&L statement are especially keen to understand how they can drive the bottom line of their hospitality business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-3.34.44-PM.png)](https://www.hospitalitynet.org/opinion/4122305.html?ref=hotelrevenueinsights.com) --- ## [Looking back, moving forward: How hospitality trends are evolving](https://hospitalityinsights.ehl.edu/hospitality-trends-evolving?ref=hotelrevenueinsights.com) Last year, we explored [eight dynamic hospitality trends](https://hospitalityinsights.ehl.edu/hospitality-trends-2023-future?ref=hotelrevenueinsights.com) shaping our industry. What’s changed since then? Are these trends still relevant, or have they faded into obscurity? We revisited our insights to evaluate their current status. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-3.37.23-PM.png)](https://hospitalityinsights.ehl.edu/hospitality-trends-evolving?ref=hotelrevenueinsights.com) --- ## [Endless choices for guests to find the perfect hotel stay](https://www.demandcalendar.com/blog/endless-choices-for-guests-to-find-the-perfect-hotel-stay?ref=hotelrevenueinsights.com) Imagine this: You're planning a weekend getaway and decide to browse hotel options in a popular destination. As you scroll through the choices, hotels bombard you with many packages – a romantic getaway for couples, a family fun package, a pet-friendly offer, a senior discount, a golf retreat, and so on. Before you know it, you're overwhelmed, struggling to decide which package, if any, fits your needs. Despite the many packages and offers, hotels often miss the mark because they don't truly understand what their guests want. This scattergun approach aims to convert lookers into bookers by the sheer volume of options. However, more choices don't necessarily lead to better decisions or increased satisfaction. Instead, they often result in decision fatigue and missed opportunities for genuine guest connection. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-3.43.53-PM.png)](https://www.demandcalendar.com/blog/endless-choices-for-guests-to-find-the-perfect-hotel-stay?ref=hotelrevenueinsights.com) --- ## [The importance of an integrated booking engine in a hotel’s direct booking strategy](https://blog.thehotelsnetwork.com/the-importance-of-an-integrated-booking-engine-in-a-hotels-direct-booking-strategy?ref=hotelrevenueinsights.com) A modern, integrated booking engine is a fundamental part of a hotel’s direct booking strategy. In this article, we explore nine ways a booking engine can help hotels drive more reservations and the benefits of doing so, such as control over the brand narrative, personalization of the guest journey, and increased revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-3.47.29-PM.png)](https://blog.thehotelsnetwork.com/the-importance-of-an-integrated-booking-engine-in-a-hotels-direct-booking-strategy?ref=hotelrevenueinsights.com) --- ## [When evaluating travel and hospitality Artificial Intelligence (AI) solutions, look to the mousetrap](https://www.mylighthouse.com/resources/blog/when-evaluating-travel-and-hospitality-artificial-intelligence-ai-solutions-look-to-the-mousetrap?ref=hotelrevenueinsights.com) The explosion of new AI capabilities is grabbing headlines, but in a business context, data quality will be the limiting factor in value creation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-3.50.11-PM.png)](https://www.mylighthouse.com/resources/blog/when-evaluating-travel-and-hospitality-artificial-intelligence-ai-solutions-look-to-the-mousetrap?ref=hotelrevenueinsights.com) --- ## [The essential guide to revenue management for hotel owners/operators, hotel managers and front desk managers](https://insights.ehotelier.com/insights/2024/06/07/the-essential-guide-to-revenue-management-for-hotel-owners-operators-hotel-managers-and-front-desk-managers/?ref=hotelrevenueinsights.com) When you think of revenue management, which is the first department that comes to mind? If you’re like most in the hotel industry, you will associate revenue management only with revenue managers and the revenue management team; however, the reality is a very different story: revenue management is actually very important (and has different, but equally important benefits) for leadership across all departments, including hotel owners/operators, hotel managers/General Managers and, even, the front desk manager. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Hotel-Check-In-Guide.webp)](https://insights.ehotelier.com/insights/2024/06/07/the-essential-guide-to-revenue-management-for-hotel-owners-operators-hotel-managers-and-front-desk-managers/?ref=hotelrevenueinsights.com) --- ## [Ignorance means risks: What revenue management means for today’s hotels and the costs of neglecting it](https://www.siteminder.com/r/ignorance-means-risks-revenue-management/?ref=hotelrevenueinsights.com) A quick search on the internet yields a wide range of definitions for ‘revenue management’. Some of these take a theoretical, almost academic approach and, in several instances, there are iterations of revenue management’s classic definition: ‘selling the right room, to the right guest, at the right time, for the right price’. Yet, it’s important to consider that the demands of revenue management have drastically changed. With rising costs, evolving guest behaviours and the varying types of accommodation businesses that have emerged, revenue management now means different things to different properties. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/06/Screenshot-2024-06-07-at-4.00.30-PM.png)](https://www.siteminder.com/r/ignorance-means-risks-revenue-management/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 1, 2024 URL: https://www.hotelrevenueinsights.com/june-1-2024/ Last updated: 2024-06-01T07:10:42.000Z ## [Should Directors of Sales be trained in Revenue Management? ](https://www.revfine.com/should-sales-teams-receive-revenue-management-training/?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.15.18-PM.png)](https://www.revfine.com/should-sales-teams-receive-revenue-management-training/?ref=hotelrevenueinsights.com) --- ## [How to determine a hotel’s feasibility and land value in 60 seconds](https://www.linkedin.com/pulse/how-determine-hotels-feasibility-land-value-60-rushmore-mai-cha-zsiue/?trackingId=O4FUbtaDI11l2XMYjYvVgg%3D%3D&ref=hotelrevenueinsights.com) Several times a month, I get a call that usually goes like this: “Hi Steve, Hope you are doing well. I have a “golden” opportunity to purchase this amazing hotel site in an incredible hotel market. It's being offered for $10 Million- should I buy it?” I know they are not looking to retain me for a full-blown hotel market study (at this time)- they just want a “quick and dirty, go or no-go” response. This is how I can provide them with an answer in just about 60 seconds. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.18.33-PM.png)](https://www.linkedin.com/pulse/how-determine-hotels-feasibility-land-value-60-rushmore-mai-cha-zsiue/?trackingId=O4FUbtaDI11l2XMYjYvVgg%3D%3D&ref=hotelrevenueinsights.com) --- ## [Hotel cap rates: Adjusting to a new reality](https://www.hvs.com/article/9928-hotel-cap-rates-adjusting-to-a-new-reality?ref=hotelrevenueinsights.com) A capitalization rate (“cap rate”) is a shorthand expression of a given investment’s return and represents the weighted average return to the debt and equity positions. As detailed in this article, hotel cap rates are higher than they’ve been in recent years and are unlikely to decline anytime soon. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.24.03-PM.png)](https://www.hvs.com/article/9928-hotel-cap-rates-adjusting-to-a-new-reality?ref=hotelrevenueinsights.com) --- ## [Hotel Revenue Management: What could possibly go wrong?](https://www.demandcalendar.com/blog/hotel-revenue-management-what-could-possibly-go-wrong?ref=hotelrevenueinsights.com) In this blog post, we will address four challenges in revenue management: incomplete data, the influence of cognitive biases on decision-making, the effects of knowledge and skill gaps, and the issues associated with black-box systems. We will explore the potential risks posed by each challenge and offer practical advice for revenue managers and hotel CEOs to safeguard their financial performance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.31.15-PM.png)](https://www.demandcalendar.com/blog/hotel-revenue-management-what-could-possibly-go-wrong?ref=hotelrevenueinsights.com) --- ## [The hotel and short-term rental markets have converged: You can leverage data to bridge the gap](https://www.mylighthouse.com/resources/blog/hotel-and-short-term-rental-space-continue-to-blur?ref=hotelrevenueinsights.com) There are clear signs that the hospitality landscape has shifted. You now find yourself in a situation where potential guests are comparing both short-term rental accommodation and hotels before they book. It’s a transformational change - you have an entirely new competitor, no matter which side of the coin you are on. The accommodation landscape is taking a similar progression to that of modern day retail that you are all familiar with. How so? Well, let us explain. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.35.37-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-and-short-term-rental-space-continue-to-blur?ref=hotelrevenueinsights.com) --- ## [What is Experiential Dining? The trend explained for hotel F&B operators](https://hoteltechreport.com/news/experiential-dining?ref=hotelrevenueinsights.com) Hotels are adapting to include experiential dining experiences that enhance guest satisfaction and set the stage for a more dynamic, interactive, and memorable dining culture. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.42.40-PM.png)](https://hoteltechreport.com/news/experiential-dining?ref=hotelrevenueinsights.com) --- ## [How to price buy-outs of smaller hotels in leisure markets](https://www.hospitalitynet.org/opinion/4122107.html?ref=hotelrevenueinsights.com) Small properties (one hundred rooms or less), especially upper-upscale and luxury boutique hotels in destination markets that are principally leisure with higher ADRs, are often attractive buy-out destinations for certain kinds of groups. This can range from weddings and reunions to corporate and association retreats or incentive travel. It is essential to good revenue management that opportunity costs be factored into weekend buyouts because hotels that are in principally leisure segment-dominated locations tend to sell out on many weekends perennially, and because many transient guests staying on weekends are staying 3 or more nights. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-31-at-3.46.54-PM.png)](https://www.hospitalitynet.org/opinion/4122107.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 25, 2024 URL: https://www.hotelrevenueinsights.com/may-25-2024/ Last updated: 2024-05-25T17:43:53.000Z ## [EC designates Booking.com as a “gatekeeper” - Reason for Hotels to Celebrate?](https://www.hospitalitynet.org/viewpoint/125000219.html?ref=hotelrevenueinsights.com) On May 13, 2024, the European Commission (EC) designated Booking as a *"gatekeeper"*, similar to how it previously branded Google, Facebook, Microsoft, Amazon, TikTok, etc. *"Holidaymakers will start benefiting from more choice and hotels will have more business opportunities,"* declared Margrethe Vestager, EC's Executive Vice-President in charge of competition policy. One of the results of this designation by EC is that Booking can no longer include rate parity clauses in its agreements with hotels. In other words, hoteliers can now publish promotions and lower rates on their websites than what they provide the OTAs with. What's your take? Will European Hotels benefit from this decision? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-9.55.48-AM.png)](https://www.hospitalitynet.org/viewpoint/125000219.html?ref=hotelrevenueinsights.com) --- ## [Hospitality for society: Managing hotels in times of war](https://hospitalityinsights.ehl.edu/managing-hotels-in-times-of-war?ref=hotelrevenueinsights.com) Insights from a recent EHL panel event on '[Managing Hotels in Times of War](https://news.ehlgroup.com/ehl-conference-managing-hotels-in-times-of-war?ref=hotelrevenueinsights.com)', where the spotlight shone on hospitality from a different perspective. What changes for a hotel General Manager when a crisis situation hits? What emerges in terms of new leadership roles and operational requirements? Dr. Inès Blal recounts the highlights from this moving and illuminating panel discussion with seasoned professionals in war zones. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.00.17-AM.png)](https://hospitalityinsights.ehl.edu/managing-hotels-in-times-of-war?ref=hotelrevenueinsights.com) --- ## [Hotel financials: Key changes in USALI 12th Edition](https://www.hotstats.com/blog/hotel-financials-key-changes-in-usali-12th-edition?ref=hotelrevenueinsights.com) The 12th revised edition of the Uniform System of Accounts for the Lodging Industry (USALI) fundamentally enhances the transparency of financial and operational aspects in the hospitality industry. To quote Sir Arthur Conan Doyle's iconic character Sherlock Holmes, “It is a capital mistake to theorize before one has data.” Embodying this wisdom, the updates in USALI provide a robust framework for data-driven decision-making and increased transparency, aligning closely with evolving business needs. These are thoughtful changes, designed to align with the shifting demands of the hospitality industry - these changes support the enhancement of customer experiences, the advancement of corporate sustainability programs, and the integration of digital marketing strategies, ensuring that each decision is backed by clear, actionable data. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.10.23-AM.png)](https://www.hotstats.com/blog/hotel-financials-key-changes-in-usali-12th-edition?ref=hotelrevenueinsights.com) --- ## [5 common revenue management pricing mistakes and how to fix them](https://www.mylighthouse.com/resources/blog/common-revenue-management-pricing-mistakes?ref=hotelrevenueinsights.com) Ask a hotel staff member who isn't a revenue manager about a revenue manager’s daily tasks, and they'll most likely say they 'set rates' or 'raise rates,' or something to that effect. While this is a significant part of our role, it's easy to overlook the in-depth analysis that underpins each pricing decision to get to the sticker price. If you get too fixated on solely pricing, it can be very easy to lead your hotel astray and deliver sub-optimal revenue outcomes. There are countless pitfalls you can wind up in when it comes to finding that perfect price-point. In this article I’m going to give you 5 that I see most often. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.18.17-AM.png)](https://www.mylighthouse.com/resources/blog/common-revenue-management-pricing-mistakes?ref=hotelrevenueinsights.com) --- ## [Top 5 reasons for booking engine abandonment and how to fix them](https://www.hotelchamp.com/blog/5-reasons-booking-engine-abandonment?ref=hotelrevenueinsights.com) In this blog, we’ll delve into the top reasons why potential guests abandon their bookings. By understanding the 'why' behind these drop-offs, you can implement strategies to keep your guests engaged and committed to completing their reservations. Get ready to turn those near-misses into confirmed bookings and boost your hotel’s conversion rates. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.20.28-AM.png)](https://www.hotelchamp.com/blog/5-reasons-booking-engine-abandonment?ref=hotelrevenueinsights.com) --- ## [A practical guide for hotels to embody sustainability](https://blog.guestcentric.com/a-practical-guide-for-hotels-to-embody-sustainability/?ref=hotelrevenueinsights.com) This article provides a concise guide on how hotels can effectively implement a sustainability framework, focusing on the three main pillars of sustainability: 1\. People, 2\. Planet, and 3\. Profit—and how to accurately report and communicate these efforts to stakeholders and customers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.26.03-AM.png)](https://blog.guestcentric.com/a-practical-guide-for-hotels-to-embody-sustainability/?ref=hotelrevenueinsights.com) --- ## [Transforming your hotel website into a room-selling powerhouse](https://www.cendyn.com/blog/transforming-your-hotel-website-into-a-room-selling-powerhouse/?ref=hotelrevenueinsights.com) A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover. The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible. This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-25-at-10.32.03-AM.png)](https://www.cendyn.com/blog/transforming-your-hotel-website-into-a-room-selling-powerhouse/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 18, 2024 URL: https://www.hotelrevenueinsights.com/may-18-2024/ Last updated: 2024-05-18T07:09:05.000Z ## [How data science can transform conventional hotel hierarchies](https://www.hospitalitynet.org/viewpoint/125000216.html?ref=hotelrevenueinsights.com) Surprisingly, many hotel groups and brands have yet to integrate data scientists into their core marketing and IT teams despite the explosive growth of data-driven decision-making in other industries. These hotel groups seem entrenched in traditional, hierarchical organizational structures that are not conducive to integrating data science, as these rigid frameworks often lack the flexibility required to incorporate and fully utilize innovative analytical roles. The absence of specialized data professionals means these hotel groups are not leveraging available data to its fullest potential to predict trends, understand customer preferences, and drive revenue growth. This oversight represents a significant opportunity for these companies to gain a competitive edge by embracing data science to unlock innovative strategies for market differentiation and operational efficiency. What are your thoughts and experiences around this topic? How can hotel groups restructure to incorporate data science into their core-orgnaisation? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-5.53.32-PM.png) --- ## [Why hospitality businesses win by putting people first - A mindset shift](https://hospitalityinsights.ehl.edu/putting-people-first?ref=hotelrevenueinsights.com) In this article, we explore the key challenges hospitality businesses face and the strategies they can implement to align corporate culture and human values. We also discuss some of the benefits they can achieve by successfully navigating the transformation to become a human-centric business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-6.13.57-PM.png)](https://hospitalityinsights.ehl.edu/putting-people-first?ref=hotelrevenueinsights.com) --- ## [As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops](https://www.phocuswire.com/expedia-explore-ariane-gorin-ai-romie?ref=hotelrevenueinsights.com) Following remarks from outgoing CEO Peter Kern at the opening of the Expedia Explore event in Las Vegas Tuesday morning, Gorin took the stage to outline the new products that are part of the company’s 2024 Spring Product Release, including an AI travel assistant and “Travel Shops” - marketplaces where content creators can earn commissions on their travel recommendations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Expedia-AI-Assistant-Shop.webp)](https://www.phocuswire.com/expedia-explore-ariane-gorin-ai-romie?ref=hotelrevenueinsights.com) --- ## [How fan and event tourism can be a gold mine for hoteliers](https://www.hotelchamp.com/blog/fan-event-tourism-hotels?ref=hotelrevenueinsights.com) What do Taylor Swift, Game of Thrones and Formula 1 all have in common? Besides being at the core of some of the most devoted fandoms in the world, they’re also the beginning of great opportunity for hoteliers worldwide. Pop culture is stronger than ever before, and globalisation is in full force. Fans everywhere are eager to see their favourites in front of their very eyes. While we predicted TV tourism as a travel trend already in 2023, 2024 has brought event tourism in all its might. In this article, we’re looking at how hoteliers can make the best of what pop culture has to offer. From understanding what brings the fans to your doorstep and how to attract them with appropriate messaging. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-6.20.37-PM.png)](https://www.hotelchamp.com/blog/fan-event-tourism-hotels?ref=hotelrevenueinsights.com) --- ## [How hotel reception staff influence revenue management](https://catalaconsulting.co.uk/hotel-reception-influence-revenue-management/?ref=hotelrevenueinsights.com) Revenue management is a crucial aspect of the hospitality industry, focusing on maximizing income through strategic pricing, inventory control, and demand forecasting. However, an often overlooked element in this equation is the role of hotel reception staff. These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue. This blog post explores how hotel reception staff influence revenue management and why their role is pivotal in the overall financial health of a hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-6.26.13-PM.png)](https://catalaconsulting.co.uk/hotel-reception-influence-revenue-management/?ref=hotelrevenueinsights.com) --- ## [Tourist taxes: How these hidden figures impact travel](https://www.altexsoft.com/blog/tourist-tax/?ref=hotelrevenueinsights.com) Tourist taxes have been a fixture in many countries for decades, evolving alongside the rise of tourism. However, numerous renowned destinations, from Venice to Bali, have implemented new or increased existing tourist taxes in the past year. These political decisions have sparked vigorous debates in the press and social media. The surge mirrors the mounting pressure of over-tourism amid growing climate concerns. But do tourist taxes really provide solutions? Let's try to understand how they affect the travel industry. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-6.31.06-PM.png)](https://www.altexsoft.com/blog/tourist-tax/?ref=hotelrevenueinsights.com) --- ## [9 hotel revenue management consultants you should know](https://hoteltechreport.com/news/hotel-revenue-management-consultants?ref=hotelrevenueinsights.com) Need some help with revenue management at your hotel? For some hotels, it might not make sense to hire a full-time revenue manager to be based on-property, and other hotels might benefit from contract revenue management services for specific projects, temporary coverage, or strategic guidance. But it’s not always easy to find revenue management talent; you need to find a mix of education, experience, local expertise, and familiarity with the software your hotel uses. Revenue management consulting firms can be a great choice for hotels in need of revenue management services; in this article, we’ll introduce you to five leading firms and explain what responsibilities revenue management consultants can handle for you. With a trusted revenue management partner, you can be on your way to achieving higher ADR, RevPAR, and profitability while potentially spending less than you would on a full-time revenue manager or team. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-17-at-6.35.08-PM.png)](https://hoteltechreport.com/news/hotel-revenue-management-consultants?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 11, 2024 URL: https://www.hotelrevenueinsights.com/may-11-2024/ Last updated: 2024-05-11T07:05:20.000Z ## [The Future of revenue managers in the age of AI Co-pilots: Evolution, revolution or goodbye revenue managers?](https://www.hospitalitynet.org/viewpoint/125000218.html?ref=hotelrevenueinsights.com) In the rapidly evolving landscape of hospitality revenue management, artificial intelligence (AI) has emerged not just as a tool, but as a potential co-pilot. Where it started out as handling complex data analysis, forecasting, and giving recommendations for the decision-making process, it soon moved to automation and finally contextualization. As AI technology advances, the hospitality industry must consider how to best integrate these tools with human expertise to enhance both operational efficiency and guest satisfaction. To become a collaborator or a displacer. This shift prompts an essential question: Will AI soon take the steering wheel in revenue management, signalling the end for human revenue managers? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-2.48.08-PM.png)](https://www.hospitalitynet.org/viewpoint/125000218.html?ref=hotelrevenueinsights.com) --- ## [Creating memorable guest experiences: Personalization with storytelling](https://hospitalityinsights.ehl.edu/guest-experience?ref=hotelrevenueinsights.com) This article helps hoteliers to understand how brands can create meaningful connections with guests and enhance the guest experience through personalization and the use of storytelling that creates a positive lasting impression. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-2.53.29-PM.png)](https://hospitalityinsights.ehl.edu/guest-experience?ref=hotelrevenueinsights.com) --- ## [How to boost your hotel revenue with better online reputation management](https://www.mylighthouse.com/resources/blog/how-to-boost-your-hotel-revenue-with-better-online-reputation-management?ref=hotelrevenueinsights.com) In this article, we are putting intuition aside, as we delve into recent research exploring the powerful influence of online social proof on hotel reservations. We'll examine the relationship between a hotel's online reputation and its Revenue Per Available Room (RevPAR), and provide strategic insights on enhancing yours. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-2.59.48-PM.png)](https://www.mylighthouse.com/resources/blog/how-to-boost-your-hotel-revenue-with-better-online-reputation-management?ref=hotelrevenueinsights.com) --- ## [Pricing strategies: leveraging bias and psychological tricks for success](https://insights.ehotelier.com/insights/2024/05/10/pricing-strategies-leveraging-bias-and-psychological-tricks-for-success/?ref=hotelrevenueinsights.com) In the competitive landscape of today’s markets, effective pricing strategies are crucial for capturing consumer attention and driving sales. Leveraging psychological biases and tricks can profoundly influence consumer perception and behavior. Here, I explore several proven pricing strategies that smartly use human psychology to enhance business success and give them a rating of 1 (bad) to 10 (good) as being successful in revenue management. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Anti-Crisis-Strategy-Investme.webp)](https://insights.ehotelier.com/insights/2024/05/10/pricing-strategies-leveraging-bias-and-psychological-tricks-for-success/?ref=hotelrevenueinsights.com) --- ## [Management company compensation slows in 2023](https://www.cbre.com/insights/briefs/management-company-compensation-slows-in-2023?ref=hotelrevenueinsights.com) As U.S. lodging industry performance decelerated in 2023, so did the amount of fees paid by owners to their management companies. Preliminary results from CBRE’s annual Trends® in the Hotel Industry survey find that total hotel revenue growth slowed to 6.9% in 2023, while GOP inched up by 3.5%. As a result, total management fee payments rose by just 1.2% during the year, well below the double- and triple-digit growth rates seen in the previous two years. To gain a better understanding of how and why management fee payments decelerated in 2023, CBRE analyzed the performance of 1,445 U.S. hotels that reported management fee payments in both 2022 and 2023\. In 2023, this preliminary sample averaged 162 rooms in size and achieved an occupancy level of 70.2%, along with an average daily rate (ADR) of $195.65. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-3.12.24-PM.png)](https://www.cbre.com/insights/briefs/management-company-compensation-slows-in-2023?ref=hotelrevenueinsights.com) --- ## [Cornell Research: Successful service branding: Lessons for hospitality managers](https://www.hospitalitynet.org/opinion/4121850.html?ref=hotelrevenueinsights.com) Hospitality brands today face a brutally competitive environment characterized by a *“sea of sameness”* that threatens to drive all brands in a race to the bottom. However, little empirical information exists on how to best manage service brands in general and hospitality brands in particular. We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed. Analyzing three factors—namely, service quality, service personalization, and service relationships—we found that service brand success can be achieved through relationship-based personalization accompanied by a level of quality that is consistent and meets customer expectations. Consistency in quality is a key to successful brand and firm outcomes. We conclude that either falling short of or exceeding customer quality expectations can have deleterious consequences for brands and firms. Moreover, we found that quality improvements should be achieved gradually. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-3.22.02-PM.png)](https://www.hospitalitynet.org/opinion/4121850.html?ref=hotelrevenueinsights.com) --- ## [The 10 best ways to ask for reviews](https://www.hotelchamp.com/blog/10-best-ways-ask-reviews?ref=hotelrevenueinsights.com) Your guests’ opinions are crucial—not just for your reputation, but also for your improvement. You want to give each and every one of your guests the best possible service. To do that, you simply must know how they are receiving your services. One sure way to gauge their feelings is by asking them to leave reviews. Are they enjoying how observant your waiting staff is by stopping by and asking them if they’d like anything else? Or do they find it frustrating that they’re not being left alone to enjoy their Negroni? It’s hard to know! But what you do know is the importance of learning the answers to these questions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-10-at-3.26.07-PM.png)](https://www.hotelchamp.com/blog/10-best-ways-ask-reviews?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 4, 2024 URL: https://www.hotelrevenueinsights.com/may-4-2024/ Last updated: 2024-05-04T07:11:36.000Z ## [Cracking the code: How hotels can gauge the why behind clicks, bookings and upgrades](https://www.zs.com/insights/hospitality-marketing-cognitive-science?ref=hotelrevenueinsights.com) In a complex distribution ecosystem where players compete to “own the guest,” hospitality companies direct significant resources to move guests toward a desired action—make a (preferably direct) reservation, join a loyalty program, sign up for a credit card or upgrade a room. Hoteliers have long operated with a general picture of what people value in their stays but continue to struggle with understanding why given marketing tactics yield specific results. Their ability to zoom in to the details behind individual and consumer cohort decisions promises to unlock significant value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Quiet-Time-Asian-Couple-Insight.jpg)](https://www.zs.com/insights/hospitality-marketing-cognitive-science?ref=hotelrevenueinsights.com) --- ## [How Airbnb and short-term rentals reshape rural and urban communities](https://hospitalityinsights.ehl.edu/airbnb-short-term-rentals-reshape-rural-urban-communities?ref=hotelrevenueinsights.com) In less than two decades, short-term rentals have thoroughly transformed the hospitality industry, [wresting](https://www.phocuswire.com/AirDNA-STR-report-short-term-rentals-hotels?ref=hotelrevenueinsights.com) 15% market share from hotels. From a feel-good pioneer of the sharing economy to a $100bn behemoth, Airbed and Breakfast, better known as Airbnb, has revolutionized hospitality from its beginnings in 2007 — creating a whole new market in the process. But what happens to a community when Airbnb comes to town? In this second article of our three-part series, we take a deep dive into the impact of STRs, in particular Airbnb, and how communities are reacting. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-03-at-11.00.48-AM.png)](https://hospitalityinsights.ehl.edu/airbnb-short-term-rentals-reshape-rural-urban-communities?ref=hotelrevenueinsights.com) --- ## [Could using algorithms to set hotel rates become illegal?](https://www.phocuswire.com/Cloudbeds-algorithms-set-hotel-rates-illegal?ref=hotelrevenueinsights.com) Is it illegal to estimate what hotel prices might be in the future? According to some powerful people, it could be. Plaintiffs in several class-action lawsuits argue that merely having access to algorithmically informed price insights amounts to an illegal conspiracy among business competitors — that it’s fair to assume they’ll *stop* competing and just fix prices instead. Plaintiffs have gotten [mixed results](https://natlawreview.com/article/atlantic-city-hotels-turn-attention-vegas-courthouse-pricing-algorithms-case?ref=hotelrevenueinsights.com) in court so far, but that’s not the big story. Strong signals are coming from the U.S. Federal Trade Commission and the Justice Department’s Antitrust Division. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Hotel-Lobby-Pricing-Algorithm.webp)](https://www.phocuswire.com/Cloudbeds-algorithms-set-hotel-rates-illegal?ref=hotelrevenueinsights.com) --- ## [Dynamic pricing dilemma: How close are hotels to perfect competition?](https://www.demandcalendar.com/blog/dynamic-pricing-dilemma-how-close-are-hotels-to-perfect-competition?ref=hotelrevenueinsights.com) In this blog post, we will examine how the hotel industry adheres to the model of perfect competition. We will explore the implications of pricing strategies enabled by modern technologies and their potential risks in the context of antitrust regulations. We aim to shed light on the current competitive landscape in the hotel industry and provide insights into the strategic maneuvers that hotel managers and investors could consider in response to these growing legal and economic concerns. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-03-at-11.19.41-AM.png)](https://www.demandcalendar.com/blog/dynamic-pricing-dilemma-how-close-are-hotels-to-perfect-competition?ref=hotelrevenueinsights.com) --- ## [Hotel front desk upselling: How to nail and scale your strategy](https://oaky.com/en/blog/hotel-front-desk-upselling?ref=hotelrevenueinsights.com) While many hoteliers are aware of the benefits of hotel front desk upselling, they hardly leverage it to its full potential. It’s not surprising as there are numerous aspects to get right so that it’s worth the effort. Apart from having a comprehensive knowledge of all your hotel offerings, you (and your front desk team) need to know the basics of human psychology and upsell techniques to close upselling deals successfully. From highlighting the most crucial communication skills to master to revealing the most widely used upselling techniques in hospitality, continue reading to learn the ins and outs of effective front desk upselling. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-03-at-11.29.44-AM.png)](https://oaky.com/en/blog/hotel-front-desk-upselling?ref=hotelrevenueinsights.com) --- ## [Hotel performance metrics: Bullet-proofing your revenue management with effective measurement](https://www.altexsoft.com/blog/advanced-hotel-metrics/?ref=hotelrevenueinsights.com) This article looks at more than the usual ways of doing RM and calculating hotel metrics. We're going to explore new strategies and find metrics that do more than just give insights. They'll provide practical ways for businesses to grow, become more efficient, and lead in their industries. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-03-at-11.35.00-AM.png)](https://www.altexsoft.com/blog/advanced-hotel-metrics/?ref=hotelrevenueinsights.com) --- ## [How to do an in-depth analysis of my hotel website's performance?](https://www.cendyn.com/blog/how-to-do-an-in-depth-analysis-of-my-hotel-websites-performance/?ref=hotelrevenueinsights.com) Your website is the pillar of your online marketing and sales strategy, and measuring its results is crucial to adjusting your online sales strategy. We detail for you the essential performance indicators (KPIs) to track and optimize your website and ultimately increase your online bookings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/05/Screenshot-2024-05-03-at-11.45.53-AM.png)](https://www.cendyn.com/blog/how-to-do-an-in-depth-analysis-of-my-hotel-websites-performance/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 27, 2024 URL: https://www.hotelrevenueinsights.com/april-27-2024/ Last updated: 2024-04-27T07:06:19.000Z ## [What are the best practices when calculating group rates?](https://www.revfine.com/strategies-and-top-tips-for-calculating-group-rates/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.04.50-PM.png)](https://www.revfine.com/strategies-and-top-tips-for-calculating-group-rates/?ref=hotelrevenueinsights.com) --- ## [A new approach to hotel management fees](https://www.hvs.com/article/9912-a-new-approach-to-hotel-management-fees?ref=hotelrevenueinsights.com) In the ever-evolving hospitality industry, the question of how to effectively compensate hotel operators remains crucial. While the basic premise of paying managers for their management skills holds true, the prevalent incentive fee structures may no longer adequately align with market realities, particularly for owners. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.14.39-PM.png)](https://www.hvs.com/article/9912-a-new-approach-to-hotel-management-fees?ref=hotelrevenueinsights.com) --- ## [Event driven hotel pricing: How do major events influence the evolution of room rates?](https://www.mylighthouse.com/resources/blog/event-influence-on-hotel-price-evolution?ref=hotelrevenueinsights.com) Large scale events are significant revenue generators for hoteliers, injecting demand into markets and thus allowing hotel revenue managers to advertise much higher rates for their hotels during these periods. They are generally circled out in any hotel commercial team’s calendar as critical points to drive revenue and consequently you must have the right strategy in place. A core part of this is understanding rate evolution up to the event date, especially as these events buck normal demand patterns, introducing new variables into the revenue management equation. With this in mind, it’s time to go on a deep dive and show you how major events can affect hotel market pricing. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.22.34-PM.png)](https://www.mylighthouse.com/resources/blog/event-influence-on-hotel-price-evolution?ref=hotelrevenueinsights.com) --- ## [How to improve hotel sales: 17 ideas to add to your strategy](https://oaky.com/en/blog/how-to-improve-hotel-sales?ref=hotelrevenueinsights.com) In the hospitality industry, delivering exceptional service is foundational to driving repeat bookings. Though, how do you attract guests in the first place? Are word-of-mouth recommendations enough to sustain and increase hotel sales? To increase hotel revenue, you continuously need to refine the sales process. You can never sit back and think you’ve reached maximum performance. Whether it’s by adding new tools or tactics, it calls for a comprehensive approach and active involvement. Here are over a dozen ideas to include in your hotel sales strategy and tips on how to track its success. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.27.00-PM.png)](https://oaky.com/en/blog/how-to-improve-hotel-sales?ref=hotelrevenueinsights.com) --- ## [A history lesson in revenue management and the top challenge facing today’s hotels](https://www.siteminder.com/r/revenue-management-history-challenge/?ref=hotelrevenueinsights.com) With every passing year, revenue management is playing a more central role at hotels as they navigate a landscape now locked in a permanent state of change. Particularly in recent years, when hotels have at times been forced to confront a reality without cash flow, revenue management has been thrust to the forefront of every hotelier’s mind. Revenue managers, as a result, have been tasked with the critical role of delivering effective pricing and distribution strategies amid evolving trends and market demands, no matter the economic climate. But while revenue management as a discipline has transformed since it found its way into hotels, there appears to be a widening gap between the heightened demands of the practice and the shrunken pool of talent within the industry. Below is a chart that illustrates this trend. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.29.52-PM.png)](https://www.siteminder.com/r/revenue-management-history-challenge/?ref=hotelrevenueinsights.com) --- ## [Rate parity in hospitality: Hotels vs OTAs](https://www.altexsoft.com/blog/rate-parity/?ref=hotelrevenueinsights.com) Everybody in the hospitality business encounters the concept of rate parity. Its initial aim was to make things fair and square for all the industry players, but that's not always the way it works. To cooperate successfully with OTAs without losing control over their own pricing, hoteliers need to grasp the idea and develop a strategy that will allow them to apply rate parity to their advantage. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.35.20-PM.png)](https://www.altexsoft.com/blog/rate-parity/?ref=hotelrevenueinsights.com) --- ## [Enhancing hotel guests’ well-being: Academic insights for hoteliers](https://www.hospitalitynet.org/opinion/4121664.html?ref=hotelrevenueinsights.com) Below are ten suggestions of how your hospitality brand can enhance your guests’ well-being, focusing on both affective and cognitive components. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-26-at-12.39.31-PM.png)](https://www.hospitalitynet.org/opinion/4121664.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 20, 2024 URL: https://www.hotelrevenueinsights.com/april-20-2024/ Last updated: 2024-04-20T07:04:42.000Z ## [The balancing act: The symbiotic relationship between hotel asset management and revenue optimization](https://www.revenuegenerationllc.com/post/the-balancing-act-the-symbiotic-relationship-between-hotel-asset-management-and-revenue-optimizatio?ref=hotelrevenueinsights.com) As we view this unique relationship between owner representatives and revenue leaders, let’s explore why there are still silos today, discover ways to overcome the communication gaps, and better understand how the two groups can take advantage of the strengths each brings to the table to fully optimize the asset value. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.00.02-AM.png)](https://www.revenuegenerationllc.com/post/the-balancing-act-the-symbiotic-relationship-between-hotel-asset-management-and-revenue-optimizatio?ref=hotelrevenueinsights.com) --- ## [Navigating challenges of AI and maximizing value in the service sector](https://hospitalityinsights.ehl.edu/challenges-of-ai-maximizing-value-servic-sector?ref=hotelrevenueinsights.com) Artificial intelligence is revolutionizing not only traditional sectors but also reshaping the very essence of hospitality and service industries. The potential for transformation is vast, yet it's imperative to advance cautiously, striking a delicate balance between technological advancement and preserving the human touch, which remains the cornerstone of the service sector. As we navigate this paradigm shift, let's try to understand the boundaries and challenges of AI application and adhere to strategic investment guidelines. Doing so not only unlocks the boundless potential AI holds but also addresses the legitimate concerns facing many stakeholders in these industries. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.02.44-AM.png)](https://hospitalityinsights.ehl.edu/challenges-of-ai-maximizing-value-servic-sector?ref=hotelrevenueinsights.com) --- ## [Evolving hospitality trends and AI-driven technologies: What’s next for hoteliers?](https://blog.thehotelsnetwork.com/evolving-hospitality-trends-and-ai-driven-technologies-whats-next-for-hoteliers?ref=hotelrevenueinsights.com) AI is already emerging as a game changer in the hospitality industry, reshaping guest experiences and revenue strategies for hoteliers. Shifting to AI-driven platforms like chatbots, visitors expect immediate, relevant information, transforming online interactions. This article explores the impact of these technologies on the booking journey and 2024's hospitality landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.10.27-AM.png)](https://blog.thehotelsnetwork.com/evolving-hospitality-trends-and-ai-driven-technologies-whats-next-for-hoteliers?ref=hotelrevenueinsights.com) --- ## [Hotel Revenue Management: 3 mistakes you should avoid when benchmarking](https://www.mylighthouse.com/resources/blog/hotel-revenue-management-mistakes-when-benchmarking?ref=hotelrevenueinsights.com) As a revenue manager, you know that assessing your hotel's performance is crucial to staying competitive in your market. But how do you know if you're truly keeping up with the competition? This is where benchmarking comes in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.13.19-AM.png)](https://www.mylighthouse.com/resources/blog/hotel-revenue-management-mistakes-when-benchmarking?ref=hotelrevenueinsights.com) --- ## [Pricing strategies & tips for independent hotels](https://roompricegenie.com/pricing-strategies-amp-tips-for-independent-hotels/?ref=hotelrevenueinsights.com) When it comes to managing hotel revenue, it’s important to recognize that different travelers will pay different prices for the same room under different circumstances. Rather than offer the same price to everyone, then, hotels should strive to charge the right price to the right guest at the right time. Here are some key pricing strategies to consider. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Independent-Hotels-Pricing-Tips.svg)](https://roompricegenie.com/pricing-strategies-amp-tips-for-independent-hotels/?ref=hotelrevenueinsights.com) --- ## [How to attract bleisure travellers to your hotel](https://www.cvent.com/uk/blog/hospitality/how-attract-bleisure-travellers-your-hotel?ref=hotelrevenueinsights.com) Read this blog as we walk you through the ins and outs of bleisure travel and help you make some good revenue out of this rapidly growing segment. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.23.48-AM.png)](https://www.cvent.com/uk/blog/hospitality/how-attract-bleisure-travellers-your-hotel?ref=hotelrevenueinsights.com) --- ## [The revenue management guide to room rate profitability](https://hoteltechreport.com/news/the-revenue-management-guide-to-room-rate-profitability?ref=hotelrevenueinsights.com) Revenue management is the science of annual profitability increases. It’s a complex process that considers demand, fixed and variable costs, and the hotel’s online reputation before establishing room rates. Revenue management isn’t siloed. It looks at data across departments and understands the context for those numbers. In this article, you’ll better understand the analysis of revenue management so you can apply them to your hotel’s profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-19-at-11.27.14-AM.png)](https://hoteltechreport.com/news/the-revenue-management-guide-to-room-rate-profitability?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 13, 2024 URL: https://www.hotelrevenueinsights.com/april-13-2024/ Last updated: 2024-04-13T07:02:44.000Z ## [The future of luxury experiences: Where luxury meets hospitality](https://hospitalityinsights.ehl.edu/luxury-experiences-luxury-and-hospitality?ref=hotelrevenueinsights.com) The luxury industry is undergoing a phase of transformation. While in the past few used to buy luxury items, many more people are now spending their money on high-end brands. Evidence of this can be seen, for example, with the French fashion house Hermès. The market value of Hermès was $199 billion at the end of August. That's over 28% more than the $155 billion Nike brand. Of course, Hermès products are much more expensive, but Nike is a very popular brand and most people have a Nike T-shirt, pair of sneakers or gym bag in their wardrobe. Obviously, luxury brands are reaching more and more people today. One reason, among other things, is that consumers of luxury goods are becoming younger and younger. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-11.49.26-AM.png)](https://hospitalityinsights.ehl.edu/luxury-experiences-luxury-and-hospitality?ref=hotelrevenueinsights.com) --- ## [Unlocking hyper-personalization: 5 strategies for leveraging first-party data in hospitality](https://global.hsmai.org/insight/unlocking-hyper-personalization-5-strategies-for-leveraging-first-party-data-in-hospitality/?ref=hotelrevenueinsights.com) Hyper-personalization is a comprehensive understanding of individual preferences, behaviors, and expectations, empowering hotels to not only meet but surpass guest expectations throughout the customer journey. Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-11.55.09-AM.png)](https://global.hsmai.org/insight/unlocking-hyper-personalization-5-strategies-for-leveraging-first-party-data-in-hospitality/?ref=hotelrevenueinsights.com) --- ## [Business travel is back, but corporate customers are more demanding than ever](https://insights.ehotelier.com/insights/2024/04/11/business-travel-is-back-but-corporate-customers-are-more-demanding-than-ever/?ref=hotelrevenueinsights.com) It’s been a long time coming, but business travel has just about reached its pre-pandemic revenue levels. This is great news for the industry and the economy. However, the face of business travel is totally transformed. There are rapidly changing company policies on business travel, scrutiny on sustainability and employee wellbeing, and a constantly moving supply chain. Delivering business travel that ticks all the right boxes presents the biggest challenge yet. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Business-travel-back.webp)](https://insights.ehotelier.com/insights/2024/04/11/business-travel-is-back-but-corporate-customers-are-more-demanding-than-ever/?ref=hotelrevenueinsights.com) --- ## [5 hotel digital marketing strategies to boost direct bookings](https://blog.guestcentric.com/5-hotel-digital-marketing-strategies-to-boost-direct-bookings/?ref=hotelrevenueinsights.com) Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. As consumer attention spans dwindle and behaviors shift towards a more personalized booking experience, hotels are tasked with not only managing day-to-day operations but also standing out in a crowded digital landscape. Recent studies indicate that a significant majority of travelers prefer personalized experiences during their travel journey. A report by Travel Daily News in 2023 revealed that 85% of travelers are more likely to book with hotels that offer personalized experiences from the research phase to post-stay. This highlights the importance of hotels adopting digital marketing strategies that cater to individual guest preferences. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-12.02.59-PM.png)](https://blog.guestcentric.com/5-hotel-digital-marketing-strategies-to-boost-direct-bookings/?ref=hotelrevenueinsights.com) --- ## [Beyond accuracy: The advantages of the k-nearest neighbor algorithm for hotel revenue management forecasting](https://journals.sagepub.com/eprint/K6V6DDANCPK6SER3QH8Y/full?ref=hotelrevenueinsights.com) Revenue management (RM) systems forecast demand and optimize prices to maximize a hotel’s revenue. The RM function operates in coordination between a system and an analyst. Systems provide recommendations while analysts review the forecasts and prices to approve or make subjective adjustments. In many cases the recommendations are a “black box” with little insight regarding how recommendations are derived. This article proposes the k-Nearest Neighbor (k-NN) algorithm as a forecasting approach that can transition the “black box” to a “glass box.” The benefits of the k-NN are discussed in detail and compared with neural networks. The analysis is conducted on 35 hotels in partnership with a leading RM service provider. The results indicate similar performance for both techniques, leading to an important discussion on model evaluation outside of accuracy. In particular, the article discusses some of the unique advantages k-NN provides for the RM discipline. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-12.07.03-PM.png)](https://journals.sagepub.com/eprint/K6V6DDANCPK6SER3QH8Y/full?ref=hotelrevenueinsights.com) --- ## [Online reputation management for hotels: Key strategies and software tools](https://www.altexsoft.com/blog/hotel-reputation-management/?ref=hotelrevenueinsights.com) In today’s world, what people say about a hotel online can really affect its success. Whether it’s a glowing review or a critical comment, these opinions shape how other travelers see the hotel. That’s where hotel reputation management comes in. It’s all about paying attention to what guests are saying online and using that information to make the hotel even better. In this article, we’ll explore how hotels can maintain a good name, discuss the key operational strategies, and look at software tools that support them. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-12.11.50-PM.png)](https://www.altexsoft.com/blog/hotel-reputation-management/?ref=hotelrevenueinsights.com) --- ## [Synching RMS, CRS, and distribution for pricing precision](https://www.hospitalitynet.org/opinion/4121380.html?ref=hotelrevenueinsights.com) You have the best pricing strategy in place. You have even implemented pricing automation. Last edition we talked about it. The power or AI; Machine learning and how it is imperative to maintain market share and profitability. Having a powerful RMS is not enough. You also need a reliable central reservation system (CRS) that can distribute your rates and inventory across all your online and offline channels, ensuring consistency and accuracy. Without this integration, you risk losing revenue opportunities, creating customer dissatisfaction, and wasting time and resources. In this edition, I will share why it is important to harmonize your tech stack and ensure that your RMS and CRS are working in tandem to optimize your revenue strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-12-at-12.18.25-PM.png)](https://www.hospitalitynet.org/opinion/4121380.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. April 6, 2024 URL: https://www.hotelrevenueinsights.com/april-6-2024/ Last updated: 2024-04-06T07:04:49.000Z ## [2023 European hotel transactions](https://www.hvs.com/article/9892-2023-european-hotel-transactions?ref=hotelrevenueinsights.com) HVS discusses the main hotel transactions that took place in 2023 and looks at the trends in single-asset and portfolio transactions over the years. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-11.32.51-AM.png)](https://www.hvs.com/article/9892-2023-european-hotel-transactions?ref=hotelrevenueinsights.com) --- ## [Gaining control of utility costs](https://www.cbre.com/insights/briefs/gaining-control-of-utility-costs?ref=hotelrevenueinsights.com) Over the past four years, utility costs at U.S. hotels have increased at a pace greater than total operating revenue. As a result, utility department expenses increased from 2.9 percent of total revenue in 2019 to an estimated 3.3 percent in 2023\. As hotels have struggled to recover from the pandemic, any rise in cost ratios is an area of concern for owners and operators. The good news is that pace of growth appears to be slowing down. Year-over-year growth rates for utility expenditures have declined on a dollar per-available-room (PAR) basis from a high of 21.4% in 2022 to an estimated 4.0% in 2023\. Taking the variability of increasing occupancy levels into account, the growth in utility expenses measured on a dollar per-occupied room (POR) basis was under one percent each of the past two years. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-11.35.31-AM.png)](https://www.cbre.com/insights/briefs/gaining-control-of-utility-costs?ref=hotelrevenueinsights.com) --- ## [B2B hotel marketing strategies for building brand loyalty](https://catalaconsulting.co.uk/b2b-hotel-marketing-strategies/?ref=hotelrevenueinsights.com) In the competitive landscape of the B2B hotel industry, establishing and nurturing brand loyalty has never been more critical. As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. This blog delves into the multifaceted approach to B2B hotel marketing, outlining strategies designed to foster deep, lasting connections with business clients. By embracing the digital transformation, personalizing customer interactions, and reimagining loyalty programs, hotels can unlock new levels of brand loyalty, ensuring they remain the preferred choice for business clients in a rapidly changing market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-11.42.00-AM.png)](https://catalaconsulting.co.uk/b2b-hotel-marketing-strategies/?ref=hotelrevenueinsights.com) --- ## [Debunking pricing myths in hospitality: A shift in perspective](https://www.demandcalendar.com/blog/debunking-pricing-myths-in-hospitality-a-shift-in-perspective?ref=hotelrevenueinsights.com) In the hotel industry, the traditional race to offer the best rates has often overshadowed the importance of guest experience and value. This blog post challenges the conventional focus on pricing, unveiling the deeper elements that define success. We'll debunk myths that have long influenced hotel management strategies, highlighting the significance of understanding guest motivations and the transformative impact of unique value propositions. This exploration offers actionable insights for hoteliers looking to differentiate their property by prioritizing memorable experiences and personalized service instead of racing with the competition to a rock-bottom rate. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-11.51.50-AM.png)](https://www.demandcalendar.com/blog/debunking-pricing-myths-in-hospitality-a-shift-in-perspective?ref=hotelrevenueinsights.com) --- ## [How generative AI is impacting revenue management for hotels](https://www.phocuswire.com/ai-rise-revenue-management-system-rms?ref=hotelrevenueinsights.com) Generative artificial intelligence has been a constant headline-maker in the travel tech world through the past year. So, it’s no surprise many industry experts believe the technology has the power to change processes on the whole, including in how hotels strategize - and maximize - their opportunities to drive revenue. While the full potential of generative AI remains to be seen, many industry experts expect change of some kind whether it involves increased efficiency, a bridge between revenue management and other hospitality operations or new capabilities for revenue managers. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Generative-AI-Impact-on-Revenue-Management.webp)](https://www.phocuswire.com/ai-rise-revenue-management-system-rms?ref=hotelrevenueinsights.com) --- ## [The future of hotel distribution channels: Seizing opportunity in channel disruption](https://hospitalityinsights.ehl.edu/hotel-distribution-channels?ref=hotelrevenueinsights.com) The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector. Yet within this disruption lies opportunity for savvy hoteliers. Emergent technologies now enable hotels to tailor the guest experience as never before. Strategic partnerships build localized affinity. Targeted social media expands reach. As we'll explore here, taking an imaginative, omni-channel approach to distribution can transform a threat into an opportunity to acquire customers at a fair cost. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-11.58.50-AM.png)](https://hospitalityinsights.ehl.edu/hotel-distribution-channels?ref=hotelrevenueinsights.com) --- ## [Hotel brands: Complete guide to the top hotel chains](https://www.hospitalitynet.org/explainer/4121303.html?ref=hotelrevenueinsights.com) Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. They represent a mix of services, designs, and experiences tailored to different types of guests, such as luxury seekers or budget travellers. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector. However, not all hotel brands carry the same level of recognition, value, or distinctiveness. Some brands have become household names, renowned for their exceptional service, iconic design, and consistent quality across locations. These leading brands often command higher prices and a loyal following. In contrast, lesser-known or emerging brands may struggle to make their mark, competing on price or niche offerings to attract guests. The value and distinctiveness of a hotel brand can significantly influence its market position and the perceptions of potential guests, making brand development and management a critical aspect of hotel operations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/04/Screenshot-2024-04-05-at-12.05.28-PM.png)](https://www.hospitalitynet.org/explainer/4121303.html?ref=hotelrevenueinsights.com) --- ## Marriott, Hilton and Hyatt may not operate that hotel. Here's why. | WSJ The Economics Of --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 30, 2024 URL: https://www.hotelrevenueinsights.com/march-30-2024/ Last updated: 2024-03-30T07:08:14.000Z ## [Customer experience management: Business vs. Customer expectations](https://hospitalityinsights.ehl.edu/customer-experience-management-business-customer-expectations?ref=hotelrevenueinsights.com) One of the biggest challenges for many businesses is the growing gap between what business leaders think good customer service is and what customers want. In this article, we’ll cover a few of the basics, discuss how customers’ and leaders’ perceptions often differ, and provide tips to close the gap and get your CX strategy back on track. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.01.43-PM.png)](https://hospitalityinsights.ehl.edu/customer-experience-management-business-customer-expectations?ref=hotelrevenueinsights.com) --- ## [3 ways to leverage your hotel’s PMS data for Revenue Management success](https://www.mylighthouse.com/resources/blog/3-ways-to-leverage-your-hotel-pms-data-in-revenue-management?ref=hotelrevenueinsights.com) To ensure you are maximizing your PMS data, in this blog post, we explore some of the important discoveries you can make buried away in your PMS data - data that, when used effectively, will ensure that you are delivering on your KPIs and growing your bottom line. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.09.15-PM.png)](https://www.mylighthouse.com/resources/blog/3-ways-to-leverage-your-hotel-pms-data-in-revenue-management?ref=hotelrevenueinsights.com) --- ## [5 practical tips for powerful carousel website messages](https://www.hotelchamp.com/blog/practical-tips-carousel-website-messages?ref=hotelrevenueinsights.com) From luxurious spas to gourmet dining experiences and attractive amenities—hoteliers have a lot to show. Each of your qualities demands a spotlight. And as you fight for travellers’ attention, one crucial mistake to avoid is to overwhelm them. Presenting this much information without overwhelming visitors requires a thoughtful approach. Enter the carousel website messages, a dynamic solution that blends elegance with efficiency. Carousel website messages are a powerful tool to showcase multiple offers, services, or packages in one place. Through vivid imagery and strategic calls-to-action, carousels keep guests interacting with the website in a non-overwhelming, yet thoroughly engaging way. Here are the top tips to help you make the most of the power that carousel messages hold. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.11.47-PM.png)](https://www.hotelchamp.com/blog/practical-tips-carousel-website-messages?ref=hotelrevenueinsights.com) --- ## [3 hotel HyperCommerce tactics for faster direct bookings](https://blog.guestcentric.com/3-hotel-hypercommerce-tactics-for-faster-direct-bookings/?ref=hotelrevenueinsights.com) The abundance of options is exhilarating but also overwhelming. So, amidst an ocean of destinations, glittery social media posts, and hotels all vying for her attention, how can yours stand out from the rest and inspire her to book in just a few seconds? Keep reading this article to find out. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.22.51-PM.png)](https://blog.guestcentric.com/3-hotel-hypercommerce-tactics-for-faster-direct-bookings/?ref=hotelrevenueinsights.com) --- ## [Why do hotels smell so good? Complete hotel scent guide](https://www.cvent.com/uk/blog/hospitality/why-do-hotels-smell-so-good-complete-hotel-scent-guide?ref=hotelrevenueinsights.com) Whether you’re a hotelier or traveller, you’ve probably noticed that most hotels smell incredible. But why? Why do hotels smell so good? Is it natural? Where does it come from? Do different hotels have unique smells? More importantly, why does any of this matter? We’re unlocking the answers to those questions and more. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.26.37-PM.png)](https://www.cvent.com/uk/blog/hospitality/why-do-hotels-smell-so-good-complete-hotel-scent-guide?ref=hotelrevenueinsights.com) --- ## [Harmonizing art, architecture, and design for hospitality success](https://www.hospitalitynet.org/opinion/4121198.html?ref=hotelrevenueinsights.com) *"Art and culture are the lifeblood of a space - the connection to something larger that all humans intrinsically want to be part of. They work with architecture and design to accentuate the intended mood and vibe of a space."* This was one of several testimonials received from a study of hundreds of real estate professionals for the biennial [State of the Art Report](https://ninedotarts.com/state-of-the-art-report-2023/?ref=hotelrevenueinsights.com) by NINE dot ARTS. What emerged from the study was a timely and powerful realization: that architecture, design, and art and culture are *equally essential* for achieving project success. And as the hospitality industry continues to bounce back from the pandemic while navigating economic challenges and changing traveler preferences, such realizations cannot be understated. Below I describe how the results of this report can benefit the hospitality industry in particular, helping leaders maximize their return on investment by treating art and culture as equally critical as architecture and design. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.35.11-PM.png)](https://www.hospitalitynet.org/opinion/4121198.html?ref=hotelrevenueinsights.com) --- ## [How technology is evolving to help hotels monetize spaces](https://www.phocuswire.com/hotel-services-beyond-the-bed?ref=hotelrevenueinsights.com) Beyond the bed, hotel services, hybrid hospitality, call it what you will, hotels are looking to sweat every inch of their real estate. Think anything from spas and day working passes to parking and yoga classes. Here's the rub: Until recently the technology has not enabled the sale of these sorts of ancillaries in the booking flow, creating a headache across reservations and revenue management teams and a poor experience for guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-29-at-12.48.56-PM.png)](https://www.phocuswire.com/hotel-services-beyond-the-bed?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 23, 2024 URL: https://www.hotelrevenueinsights.com/march-23-2024/ Last updated: 2024-03-23T07:04:49.000Z ## [The risks of ignoring revenue management’s budget advice](https://www.revfine.com/risks-of-ignoring-revenue-managements-budget-advice/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-2.46.40-PM.png)](https://www.revfine.com/risks-of-ignoring-revenue-managements-budget-advice/?ref=hotelrevenueinsights.com) --- ## [How to manage cultural diversity in hospitality - A quick guide](https://hospitalityinsights.ehl.edu/manage-cultural-diversity-hospitality?ref=hotelrevenueinsights.com) In this article, we’ll explore some of the many benefits of cultural diversity in hospitality businesses, discuss how diversity is perceived in the industry, and provide tips you can use to manage your multicultural customer base and workforce effectively. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-2.50.27-PM.png)](https://hospitalityinsights.ehl.edu/manage-cultural-diversity-hospitality?ref=hotelrevenueinsights.com) --- ## [Broadening the scope: Why hotels must rethink revenue management](https://www.demandcalendar.com/blog/broadening-the-scope-why-hotels-must-rethink-revenue-management?ref=hotelrevenueinsights.com) How long will hotel CEOs continue to accept revenue managers who only scratch the surface of their potential? Every penny counts in hotels, and competition is fierce; settling for anything less than comprehensive revenue optimization leaves money on the table. Yet this is precisely what happens when revenue management is confined solely to room sales. This myopic focus hampers a hotel's financial performance and overlooks the rich tapestry of revenue streams waiting to be harnessed. The main argument of this blog post is simple but essential: hotels focus too much on room revenue, ignoring other valuable sources of income. Full-service hotels have various revenue-generating opportunities, such as food and beverage operations, spa services, and event hosting. By neglecting these areas, hotels limit their potential for growth and profitability and fail to use the full scope of revenue management practices available to them. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-2.54.45-PM.png)](https://www.demandcalendar.com/blog/broadening-the-scope-why-hotels-must-rethink-revenue-management?ref=hotelrevenueinsights.com) --- ## [Hotel development – Looking beyond traditional metrics](https://www.kalibrilabs.com/blog/hotel-development-looking-beyond-metrics?ref=hotelrevenueinsights.com) For years, data analytics has played a significant role in the hotel acquisitions, market due diligence, and site selection process. By evaluating top-line ADR, Occupancy, RevPAR and other basic key performance indicators, developers and investors have been able to gain valuable insights into the financial health and performance of any property, competitive set, market, or submarket they may be targeting. However, as the industry has changed over the past several years, and as certain markets and submarkets continue to return to pre-pandemic levels for certain segments, hoteliers are competing for an ever-growing spectrum of demand sources across both commercial and leisure business. It is critical to understand the composition of KPIs and what specific segments are driving demand and the impact of costs associated with each. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Fashion-Brand-Header-Popups.png)](https://www.kalibrilabs.com/blog/hotel-development-looking-beyond-metrics?ref=hotelrevenueinsights.com) --- ## [Hotel Revenue Management glossary: The definitive A to Z of terms for hoteliers](https://www.mylighthouse.com/resources/blog/hotel-revenue-management-glossary?ref=hotelrevenueinsights.com) It takes patience, practice, commercial nous and access to the best data and software available. We hope, that with a good understanding of the topic, the starting point of which is a familiarity with its foremost terms and concepts, you’ll be able to more than exceed 12.5% in your efforts at your hotel. The hospitality industry is moving faster than ever and new terms will keep popping up over time. So, be sure to bookmark this page, as we will keep on adding and updating definitions along the way. Now, let’s check in straight away at A. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-3.02.20-PM.png)](https://www.mylighthouse.com/resources/blog/hotel-revenue-management-glossary?ref=hotelrevenueinsights.com) --- ## [2024 Global Hotels Outlook](https://www.cbre.com/insights/reports/2024-global-hotels-outlook?ref=hotelrevenueinsights.com) Sector-specific tailwinds should offset broader economic challenges. [Report PDF](https://sprcdn-assets.sprinklr.com/2299/8556e6d2-8320-4d1a-b7c0-97a4ca18715b-547541457.pdf?ref=hotelrevenueinsights.com) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-3.14.42-PM.png)](https://www.cbre.com/insights/reports/2024-global-hotels-outlook?ref=hotelrevenueinsights.com) --- ## [The role of AI in transforming today’s hotel landscape](https://catalaconsulting.co.uk/the-role-of-ai-in-transforming-todays-hotel-landscape/?ref=hotelrevenueinsights.com) The integration of Artificial Intelligence (AI) into the hotel industry marks a revolutionary shift, not just in operations and guest experiences but more profoundly in the sphere of revenue management. This journey into the AI-enhanced hotel landscape uncovers the nuanced ways AI is reshaping hospitality, making what was once exclusive domain knowledge accessible to many. Drawing on insights from peer-reviewed articles, this exploration highlights AI’s pivotal role in elevating hotel success, a mission that Catala Consulting passionately champions. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-22-at-3.22.48-PM.png)](https://catalaconsulting.co.uk/the-role-of-ai-in-transforming-todays-hotel-landscape/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 16, 2024 URL: https://www.hotelrevenueinsights.com/march-16-2024/ Last updated: 2024-03-16T07:06:58.000Z ## [The Benefits of a Small Hotel Management Company](https://www.hvs.com/article/9883-the-benefits-of-a-small-hotel-management-company?ref=hotelrevenueinsights.com) The benefits of a large hotel management company may seem obvious. However, when choosing a management company for your hotel, consider looking beyond the obvious and evaluating whether a more personalized and strategic approach is appropriate for your hotel investment goals. This article outlines the benefits of selecting a small hotel management company for the day-to-day operation of your hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.11.18-PM.png)](https://www.hvs.com/article/9883-the-benefits-of-a-small-hotel-management-company?ref=hotelrevenueinsights.com) --- ## [**ITB Berlin 2024 Hotelier's Recap**](https://hoteltechreport.com/news/itb-berlin-2024?ref=hotelrevenueinsights.com) AI innovations took center stage at ITB Berlin highlighting a transformative shift across the hotel industry towards enhanced efficiency, guest satisfaction, and profitability fueled by new AI features. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.14.34-PM.png)](https://hoteltechreport.com/news/itb-berlin-2024?ref=hotelrevenueinsights.com) --- ## [12 hotel marketing trends to watch in 2024](https://www.cvent.com/uk/blog/hospitality/12-hotel-marketing-trends-watch-2024?ref=hotelrevenueinsights.com) Each year, innovative technology and hotel marketing trends affect how hoteliers and their teams target guests. As traveller preferences evolve, new social media platforms pop up, and consumers become more particular about what they purchase, hotels must pivot and adjust their marketing strategies to adapt to changing markets. In this post, we’re exploring various trends that impacted the hospitality industry in 2023 and what to expect in 2024\. From trending digital content strategies to new and innovative hotel technologies, we’re exploring the most profitable and penetrating hotel marketing trends you need to know about. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.17.17-PM.png)](https://www.cvent.com/uk/blog/hospitality/12-hotel-marketing-trends-watch-2024?ref=hotelrevenueinsights.com) --- ## [Hotel CRM software: Key features, best tools, and implementation tips](https://www.altexsoft.com/blog/hotel-crm/?ref=hotelrevenueinsights.com) In the hospitality industry, managing relationships is crucial for business success. Memorable experiences translate into positive reviews, driving more guests to your hotel. A CRM system is indispensable to facilitating good customer service and offering support in reservation management and marketing efforts, among other tasks. In this article, we explain hotel CRM and explore its core functionalities and the benefits it brings. We will also review five hotel CRM systems and guide you through the implementation process. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.19.34-PM.png)](https://www.altexsoft.com/blog/hotel-crm/?ref=hotelrevenueinsights.com) --- ## [Why hotels need to redefine the guest journey's starting point](https://www.demandcalendar.com/blog/why-hotels-need-to-redefine-the-guest-journeys-starting-point?ref=hotelrevenueinsights.com) The guest journey concept has long been envisioned in hospitality as a path paved with inspiration and dreams. Traditionally, this journey commences in the minds of future guests as a flash of inspiration strikes them, whether it be a breathtaking Instagram post, a captivating travel article, or tales of adventures from friends and family. This spark of inspiration is widely acknowledged as the catalyst that sets the entire guest experience into motion, guiding them through stages of planning, booking, experiencing, and sharing their own stories. However, upon closer examination, it becomes evident that this traditional perspective might not fully capture the guest's initial motivation. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.26.22-PM.png)](https://www.demandcalendar.com/blog/why-hotels-need-to-redefine-the-guest-journeys-starting-point?ref=hotelrevenueinsights.com) --- ## [Strategic shifts: How to maximize hotel success in low and high seasons](https://hotelfriend.com/blogpost/strategic-shifts?ref=hotelrevenueinsights.com) All in all, the success of the hotel business depends on consistency, and striking the balance in strategies for high and low seasons is your recipe for a profitable year. How to achieve this perfect balance? The answer lies in taking a holistic approach that considers the whole picture. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.30.02-PM.png)](https://hotelfriend.com/blogpost/strategic-shifts?ref=hotelrevenueinsights.com) --- ## [Transparency & conflict resolution in Airbnb & other two-sided markets](https://hospitalityinsights.ehl.edu/transparency-conflict-resolution-airbnb-two-sided-markets?ref=hotelrevenueinsights.com) The rise in e-commerce platforms on the digital marketplace has lead to many successful peer-to-peer businesses operating on an apparent trust basis between provider and user. However, as the platforms expand and become distanced from their initial incarnation, the process of maintaining transparency has in many cases been disrupted. In this article, we examine the crucial role of transparency and effective conflict management in sustaining the success of two-sided markets such as Airbnb. As these platforms continue to evolve, addressing these challenges becomes paramount for their continued growth and viability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-15-at-5.32.28-PM.png)](https://hospitalityinsights.ehl.edu/transparency-conflict-resolution-airbnb-two-sided-markets?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 9, 2024 URL: https://www.hotelrevenueinsights.com/march-9-2024/ Last updated: 2024-03-09T08:09:03.000Z ## [Can ChatGPT replace human-created hotel marketing content?](https://www.hospitalitynet.org/viewpoint/125000214.html?ref=hotelrevenueinsights.com) Today we are dealing with digitally-savvy, experienced travelers. The prevailing thinking is: If the hotel hasn't invested in describing well their property, services and amenities so that I feel intrigued and engaged, just imagine what state the property itself is in! In the same time, creating this original, authentic, enticing and believable marketing content is expensive. You need professional storytellers - copywriters who are expensive to employ or hire - to tell the hotel story. The question is, can hoteliers replace human content creators with generative AI-created marketing content, using AI chatbots like ChatGPT or Google Gemini? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-10.12.41-AM.png)](https://www.hospitalitynet.org/viewpoint/125000214.html?ref=hotelrevenueinsights.com) --- ## [What is a distribution strategy?](https://hospitalityinsights.ehl.edu/what-distribution-strategy?ref=hotelrevenueinsights.com) The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With [91% of companies](https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/14/nine-key-success-factors-in-a-go-to-market-strategy/?ref=hotelrevenueinsights.com) reporting their distribution strategy as a key factor impacting overall performance, defining the right strategy for your business has never been more important. An effective strategy considers factors like customer demographics, buying journeys, and emerging booking platforms. In this comprehensive guide, we'll cover everything you need to know about distribution strategies. By the end, you will know what a distribution strategy is and have the knowledge to create an optimized distribution approach to maximize reach, boost revenue, and enhance the customer experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-10.14.11-AM.png)](https://hospitalityinsights.ehl.edu/what-distribution-strategy?ref=hotelrevenueinsights.com) --- ## [Should Revenue Management be involved in Reputation Management?](https://global.hsmai.org/insight/should-revenue-management-be-involved-in-reputation-management/?ref=hotelrevenueinsights.com) We know that reputation management is important, but how involved should revenue managers be in that process? I brought this topic to the leaders of the HSMAI Revenue Optimization Advisory Board to discuss our role in reputation management. Below are our top five takeaways. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-10.21.38-AM.png)](https://global.hsmai.org/insight/should-revenue-management-be-involved-in-reputation-management/?ref=hotelrevenueinsights.com) --- ## [Why hotels shouldn't rely on ROAS to measure the success of a campaign](https://www.cendyn.com/blog/roas-arent-the-best-measure-of-success/?ref=hotelrevenueinsights.com) Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesn’t necessarily indicate the effectiveness of a campaign. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-10.31.27-AM.png)](https://www.cendyn.com/blog/roas-arent-the-best-measure-of-success/?ref=hotelrevenueinsights.com) --- ## [Hotel brands: Complete guide to the top hotel chains](https://www.siteminder.com/r/hotel-brands/?ref=hotelrevenueinsights.com) Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. They represent a mix of services, designs, and experiences tailored to different types of guests, such as luxury seekers or budget travellers. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector. However, not all hotel brands carry the same level of recognition, value, or distinctiveness. Some brands have become household names, renowned for their exceptional service, iconic design, and consistent quality across locations. These leading brands often command higher prices and a loyal following. In contrast, lesser-known or emerging brands may struggle to make their mark, competing on price or niche offerings to attract guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-11.46.16-AM.png)](https://www.siteminder.com/r/hotel-brands/?ref=hotelrevenueinsights.com) --- ## [19 hotel amenity ideas that will wow your guests](https://www.cvent.com/uk/blog/hospitality/hotel-amenity-ideas?ref=hotelrevenueinsights.com) Guests stay at hotels for a variety of reasons. Some are business travellers looking for a place to rest their heads between meetings. Others are vacation travellers looking for nearby tourist attractions. And some are planners and attendees in town for a meeting or event. Whatever a guest's motivation for staying with you may be, one thing's for sure: the experiences and amenities your hotel offers can make a big difference in growing your business. With that being the case, we put together a list of hotel amenity ideas that any guest is sure to love. But first, let's learn a little bit more about hotel amenities. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-11.49.11-AM.png)](https://www.cvent.com/uk/blog/hospitality/hotel-amenity-ideas?ref=hotelrevenueinsights.com) --- ## [We tested new AI trip planners from Despegar and Kayak: Fewer errors, still buggy](https://skift.com/2024/03/07/we-tested-new-ai-trip-planners-from-despegar-and-kayak-fewer-errors-still-buggy/?ref=hotelrevenueinsights.com) Despegar and Kayak both released travel planning and booking tools this week meant to integrate generative AI more comprehensively. Booking.com, Expedia, and several other big companies released simple chatbots powered by ChatGPT about a year ago. Those chatbots have generally existed as independent interfaces, doing little to really transform the travel planning and booking experiences as industry experts have touted. While the business models for Despegar and Kayak are different, the new tools give us a better understanding of how the future could look. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-08-at-11.59.28-AM.png)](https://skift.com/2024/03/07/we-tested-new-ai-trip-planners-from-despegar-and-kayak-fewer-errors-still-buggy/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 2, 2024 URL: https://www.hotelrevenueinsights.com/march-2-2024/ Last updated: 2024-03-02T08:03:20.000Z ## [Why high-tech and high-touch is the only way forward in hospitality?](https://www.hospitalitynet.org/viewpoint/125000213.html?ref=hotelrevenueinsights.com) Whether hoteliers like it or not, the hospitality industry is moving from low-tech and high-touch to high-tech and high-touch. But what kind of high-touch? Fewer, well-trained and well-paid employees using technology to provide stellar service. Service, which currently the poorly paid and trained employees, overwhelmed by labor shortages and mundane, repetitive tasks simply cannot provide. The question is, how can hoteliers use technologies to reduce their staffing needs and afford to pay their employees living wages, train them better and empower them with the right tools to provide stellar service? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.32.17-PM.png)](https://www.hospitalitynet.org/viewpoint/125000213.html?ref=hotelrevenueinsights.com) --- ## [How to choose a culinary and restaurant management course?](https://hospitalityinsights.ehl.edu/choosing-culinary-and-restaurant-management-course?ref=hotelrevenueinsights.com) Navigating the world of culinary and restaurant management education can feel overwhelming. But don't worry, we're here to help make this journey smoother and more meaningful for you. Embarking on a restaurant management course is a significant step towards a thriving career in the F&B sector. This guide will help you select the right restaurant management course, considering key factors like global recognition, curriculum balance, and practical learning opportunities. We'll delve into what makes a comprehensive course, from expert faculty involvement to the integration of real-world culinary experiences, ensuring your choice aligns with your career goals in the dynamic field of restaurant management. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.40.39-PM.png)](https://hospitalityinsights.ehl.edu/choosing-culinary-and-restaurant-management-course?ref=hotelrevenueinsights.com) --- ## [How to increase hotel occupancy: 9 proven ways to grow your occupancy rates](https://ideas.com/9-proven-ways-to-increase-occupancy-in-hotels/?ref=hotelrevenueinsights.com) It’s not a revelation, but a hotel cannot thrive—or survive—without a sufficient stream of guests coming through their doors. While operators will likely find success increasing their hotel’s occupancy rate by cutting prices, engaging in a “race to the bottom” with your competitors in pricing is not advisable for reputational and long-term financial health. Fortunately, price isn’t the only tool available to hoteliers looking to improve their occupancy rate. Below, we’ll highlight how to increase hotel occupancy with some tried-and-true approaches and introduce some important considerations to keep in mind when monitoring this common hotel performance metric. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.43.59-PM.png)](https://ideas.com/9-proven-ways-to-increase-occupancy-in-hotels/?ref=hotelrevenueinsights.com) --- ## [Is it realistic to focus on profitability over revenue?](https://www.revfine.com/should-we-focus-on-profitability-over-revenue/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.48.00-PM.png)](https://www.revfine.com/should-we-focus-on-profitability-over-revenue/?ref=hotelrevenueinsights.com) --- ## [Maximizing vs. Optimizing: Navigating hotel commercial strategy for long-term success](https://www.kalibrilabs.com/blog/maximizing-vs-optimizing?ref=hotelrevenueinsights.com) In commercial strategy, the concepts of "maximize" and "optimize" play a crucial role in the success of a hotel. Although both terms refer to strategies aimed at improving profitability and asset value, they do it in different ways, each with its own implications. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.51.32-PM.png)](https://www.kalibrilabs.com/blog/maximizing-vs-optimizing?ref=hotelrevenueinsights.com) --- ## [What is Yield Management in the hotel industry? An introductory guide](https://www.mylighthouse.com/resources/blog/what-is-yield-management-in-the-hotel-industry-an-introductory-guide?ref=hotelrevenueinsights.com) For an independent hotelier with little commercial experience, dipping your toe into Revenue Management or Yield Management can be daunting. There’s a lot to learn and so many things to consider to make a success of your business. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-3.57.36-PM.png)](https://www.mylighthouse.com/resources/blog/what-is-yield-management-in-the-hotel-industry-an-introductory-guide?ref=hotelrevenueinsights.com) --- ## [23 Top hotel trends for 2024\. Deep dive](https://oaky.com/en/blog/hotel-trends?ref=hotelrevenueinsights.com) After the pandemic, the hospitality industry experienced significant growth, paving the way for innovation and new hotel trends. Some, like renewable energy and sustainability, had been dominating the headlines even before the pandemic. While other trends, like artificial intelligence or bleisure travel, started transforming hospitality only in the past few years. In 2024, all these trends are expected to continue shaping the industry. Keep reading to uncover the top hotel trends for 2024 as well as explore emerging trends poised to make an impact on your strategies this year and beyond. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/03/Screenshot-2024-03-01-at-4.01.08-PM.png)](https://oaky.com/en/blog/hotel-trends?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 24, 2024 URL: https://www.hotelrevenueinsights.com/february-24-2024/ Last updated: 2024-02-24T08:03:33.000Z ## [Visuals in vogue: Revolutionizing hospitality & travel marketing](https://hospitalityinsights.ehl.edu/visuals-vogue-revolutionizing-hospitality-travel-marketing?ref=hotelrevenueinsights.com) Nowadays, travel advertising posters have been replaced mainly by digital pictures and videos. Still, it is worth noticing that the creators of today’s visual representations of travel are also very different from artists such as Dali. Indeed, thanks to social media and streaming platforms, pictures and videos are ubiquitous in our lives. Consequently, creating visual representations, including ones for traveling, is no longer proper for artists or advertisement experts but is within the reach of anyone with a social media account and smartphone. Thus, we have witnessed in the past years a democratization of visual representation creators in travel, a trend that will keep unfolding in the coming years. However, before exploring how travel actors, such as hotels and guests, reinforce this trend and understanding why it will keep shaping the hospitality and tourism industry going forward, let’s review some general facts and figures that explain why digital visuals remain prevalent. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-12.42.31-PM.png)](https://hospitalityinsights.ehl.edu/visuals-vogue-revolutionizing-hospitality-travel-marketing?ref=hotelrevenueinsights.com) --- ## [What is an Extended Stay Hotel? Your complete guide](https://www.cvent.com/uk/blog/hospitality/what-extended-stay-hotel-your-complete-guide?ref=hotelrevenueinsights.com) The growth of extended stay hotels has **reached a record high in recent years** as more and more travellers look for safe, comfortable lodging, great atmospheres, and affordable rates. As construction rates for this property type increase, so does the interest in staying in one, hosting events at one, or even running one. But what is an extended stay hotel, exactly? Here’s everything you need to know, including how they work, what **types of guests** they attract, and much more. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-1.20.57-PM.png)](https://www.cvent.com/uk/blog/hospitality/what-extended-stay-hotel-your-complete-guide?ref=hotelrevenueinsights.com) --- ## [From fear to opportunity: The strategic shift in hotel automation](https://www.hospitalitynet.org/opinion/4120531.html?ref=hotelrevenueinsights.com) In the fast-paced world of the hotel industry, automation has emerged as both a lighthouse of efficiency and a source of apprehension. While the benefits of automation in streamlining operations and enhancing guest experiences are widely acknowledged, fears surrounding its implementation and impact on the workforce often hold hoteliers back. This article aims to offer a new perspective on automation, addressing common concerns and highlighting the strategic advantages it brings to the hospitality sector. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-1.26.04-PM.png)](https://www.hospitalitynet.org/opinion/4120531.html?ref=hotelrevenueinsights.com) --- ## [Averages are meaningless: Why hotels need more than simple metrics](https://www.demandcalendar.com/blog/averages-are-meaningless-why-hotels-needs-more-than-simple-metrics?ref=hotelrevenueinsights.com) Averages can be dangerously deceptive. They paint an incomplete and sometimes misleading picture. This can hinder our ability to uncover real insights that drive better decisions. It's time to address the elephant in the room – relying solely on averages in the hospitality industry just won't cut it. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-1.28.22-PM.png)](https://www.demandcalendar.com/blog/averages-are-meaningless-why-hotels-needs-more-than-simple-metrics?ref=hotelrevenueinsights.com) --- ## [Retail revolution: Driving revenue beyond room rates](https://insights.ehotelier.com/insights/2024/02/21/retail-revolution-driving-revenue-beyond-room-rates/?ref=hotelrevenueinsights.com) RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not groundbreaking news, but ask yourself this question. What are you doing to drive revenue separately from your room rate strategy? It is time to invest energy into thinking beyond the room and amenity packages that will lead you to discover ways to drive revenue beyond nightly stay and food and beverage. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/1.webp)](https://insights.ehotelier.com/insights/2024/02/21/retail-revolution-driving-revenue-beyond-room-rates/?ref=hotelrevenueinsights.com) --- ## [Unlocking hyper-personalization benefits in Revenue Management](https://catalaconsulting.co.uk/hyper-personalization-revenue-management-benefits/?ref=hotelrevenueinsights.com) In an era where consumer expectations are at an all-time high, the traditional one-size-fits-all approach to customer interaction no longer suffices. This is particularly true in the dynamic field of revenue management, where personalization can make or break the customer experience. Enter hyper-personalization, a revolutionary strategy that leverages artificial intelligence (AI), machine learning, and big data analytics to tailor experiences to the individual on an unprecedented level. This blog post delves into the essence of hyper-personalization and its transformative impact on revenue management strategies across various industries. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-3.47.25-PM.png)](https://catalaconsulting.co.uk/hyper-personalization-revenue-management-benefits/?ref=hotelrevenueinsights.com) --- ## [To brand or not to brand](https://www.hospitalitynet.org/opinion/4120565.html?ref=hotelrevenueinsights.com) While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags. Today, Marriott has 30 flags, Hilton has 22, IHG has 14, Hyatt has 29, and Accor has 40, and that’s just the tip of the iceberg. With so many flags to choose from, it’s easy to overlook another choice – no brand at all. While picking a brand is an obvious choice, the possibility that operating a hotel without a brand may be the better choice. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-23-at-4.00.57-PM.png)](https://www.hospitalitynet.org/opinion/4120565.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 17, 2024 URL: https://www.hotelrevenueinsights.com/february-17-2024/ Last updated: 2024-02-17T08:03:44.000Z ## [Hotel call center 101: Elevate the guest experience and drive direct bookings](https://www.hospitalitynet.org/opinion/4120402.html?ref=hotelrevenueinsights.com) A hotel call center introduces customers to your property. It’s the first impression that will set the tone for your guest experiences. That’s why it’s important to have an effective hotel call center that answers questions quickly, books reservations consistently, and resolves issues satisfactorily. Let’s explore the inner workings, top challenges, and invaluable tips for building a successful hotel call center that wins business and generates revenue. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.07.31-PM.png)](https://www.hospitalitynet.org/opinion/4120402.html?ref=hotelrevenueinsights.com) --- ## [Hotel brands: Who owns what?](https://hospitalityinsights.ehl.edu/hotel-brands?ref=hotelrevenueinsights.com) This comprehensive guide breaks down the top hotel chains, groups, and conglomerates, detailing key facts and statistics to help you research potential employers or education pathways. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.10.32-PM.png)](https://hospitalityinsights.ehl.edu/hotel-brands?ref=hotelrevenueinsights.com) --- ## [Beyond traditional budgeting: Why forecasting drives hotel success](https://www.demandcalendar.com/blog/beyond-traditional-budgeting-why-forecasting-drives-success-in-hotels?ref=hotelrevenueinsights.com) The traditional budgeting approach is proving increasingly inadequate in today's fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. It's time for the hospitality industry to explore a more dynamic and responsive way of financial planning – prioritizing forecasting as the foundation for a truly effective budget. This shift will enhance adaptability, increase profitability, and empower data-driven decision-making – crucial advantages in today's market. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.21.42-PM.png)](https://www.demandcalendar.com/blog/beyond-traditional-budgeting-why-forecasting-drives-success-in-hotels?ref=hotelrevenueinsights.com) --- ## [9 pricing strategies to consider implementing at your independent hotel to drive revenue](https://www.mylighthouse.com/resources/blog/pricing-strategies-for-independent-hotels-to-drive-revenue?ref=hotelrevenueinsights.com) Establishing optimal room pricing at your hotel is the foundation for a successful business and underpins the practice of hotel Revenue Management. But, there is a lot to consider when devising an effective hotel pricing strategy, it can be hard to know where to start. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.33.07-PM.png)](https://www.mylighthouse.com/resources/blog/pricing-strategies-for-independent-hotels-to-drive-revenue?ref=hotelrevenueinsights.com) --- ## [How to choose the best social media platform for your hotel](https://www.hotelchamp.com/blog/choose-hotel-social-media-platform?ref=hotelrevenueinsights.com) Social media can be overwhelming, with many platforms, a variety of formats and various audiences in every direction. As consumer preferences continue to change, so does the digital landscape. And you need to be visible where your guests spend their time online. Being present on the right social media platforms can transform your hotel's digital narrative. It’s not about being everywhere, it’s about targeting the right people. Are you connecting with the right audience? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.36.41-PM.png)](https://www.hotelchamp.com/blog/choose-hotel-social-media-platform?ref=hotelrevenueinsights.com) --- ## [Dynamic pricing for restaurants: Unpacking growth in F&B revenue management](https://hoteltechreport.com/news/restaurant-dynamic-pricing?ref=hotelrevenueinsights.com) Dynamic pricing in restaurants is not just a strategy; it's a transformative approach that ushers in a host of compelling advantages. At the forefront is the enhancement of profit margins. This smart pricing method allows restaurants to fine-tune their prices, ensuring they hit the sweet spot where they're as high as the market can bear but still remain fiercely competitive. It's a delicate balance that, when achieved, seals the gap where potential profits might otherwise slip away, a crucial tactic especially during economically challenging times. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-3.48.09-PM.png)](https://hoteltechreport.com/news/restaurant-dynamic-pricing?ref=hotelrevenueinsights.com) --- ## [Proactive vs. reactive approach in hotel commercial strategy](https://www.kalibrilabs.com/blog/proactive-vs-reactive-approach-in-hotel-commercial-strategy?ref=hotelrevenueinsights.com) In our dynamic industry, the challenge of adopting a proactive versus a reactive approach in commercial strategy is more important than ever. Traditionally, commercial strategy teams have primarily responded reactively to shifts in the market, focusing on managing rates and filtering inbound business. However, this approach is no longer effective as we focus on increased profitability and asset value. In this blog, we delve into why a proactive strategy, aimed at intentionally targeting a profitable business mix, is crucial for driving profitability and how commercial teams can adapt to this paradigm shift. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-16-at-4.05.54-PM.png)](In our dynamic industry, the challenge of adopting a proactive versus a reactive approach in commercial strategy is more important than ever. Traditionally, commercial strategy teams have primarily responded reactively to shifts in the market, focusing on managing rates and filtering inbound business. However, this approach is no longer effective as we focus on increased profitability and asset value. In this blog, we delve into why a proactive strategy, aimed at intentionally targeting a profitable business mix, is crucial for driving profitability and how commercial teams can adapt to this paradigm shift.) --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 10, 2024 URL: https://www.hotelrevenueinsights.com/february-10-2024/ Last updated: 2024-02-10T08:10:03.000Z ## [Hyper-Personalization: the future of hotel marketing](https://www.hospitalitynet.org/opinion/4120349.html?ref=hotelrevenueinsights.com) Modern consumers expect personalized experiences in many aspects of their lives - from online shopping to streaming services - making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay. Due in part to the advances of marketing technology and the wealth of customer data available due to online bookings, hyper-personalization has come front and center, as a must-do for hotels to secure more bookings, encourage repeat customers (more revenue!) and boost ongoing profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-10.32.11-AM.png)](https://www.hospitalitynet.org/opinion/4120349.html?ref=hotelrevenueinsights.com) --- ## [Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions](https://str.com/data-insights-blog/strategic-success-unveiled-how-competitive-sets-lead-hoteliers-informed-business-decisions?ref=hotelrevenueinsights.com) A Competitive Set, commonly known as a [Comp Set](https://str.com/node/695?ref=hotelrevenueinsights.com) , comprises a collection of hotels with which a property competes for business. STR first introduced the industry to Comp Sets in the 1980s. The concept has evolved over the years alongside the industry, but the significance of Comp Sets in a comprehensive benchmarking experience remains unwavering. Hotels included in Comp Sets are typically located in the same geographic area and offer similar services and amenities. By analyzing these properties in aggregate, revenue managers, owners and a host of additional stakeholders can better understand market position and adjust strategies accordingly. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-10.34.53-AM.png)](https://str.com/data-insights-blog/strategic-success-unveiled-how-competitive-sets-lead-hoteliers-informed-business-decisions?ref=hotelrevenueinsights.com) --- ## [Hospitality at a crossroads: Is a remote work model essential to retain talent?](https://www.hvs.com/article/9852-hospitality-at-a-crossroads-is-a-remote-work-model-essential-to-retain-talent?ref=hotelrevenueinsights.com) The COVID-19 pandemic accelerated hospitality’s shift towards remote work, challenging the sector to adapt roles for remote environments, ranging from customer service to event planning. While remote work offers advantages for both employers and employees, it also presents multiple challenges for them. Companies must balance attracting younger talent with the limitations of remote work, identify roles suitable for remote settings, and invest in the infrastructure necessary to support this model. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-10.38.04-AM.png)](https://www.hvs.com/article/9852-hospitality-at-a-crossroads-is-a-remote-work-model-essential-to-retain-talent?ref=hotelrevenueinsights.com) --- ## [Hospitality revenue management: 10 ways to boost hotel income in 2024](https://hospitalityinsights.ehl.edu/hospitality-revenue-management-boost-hotel-income?ref=hotelrevenueinsights.com) Despite signs of recovery in 2023, the hospitality sector's 2024 outlook is unpredictable. [Deloitte's Hospitality Industry Outlook 2023](https://www2.deloitte.com/uk/en/pages/consumer-business/articles/hospitality-industry-outlook-2023.html?ref=hotelrevenueinsights.com) identified the hospitality sector's key challenges for 2024 as a drop in consumer confidence, continuing labor shortages, and the inability of hotels to raise prices despite escalating costs. However, by leveraging strategic hospitality revenue management, hotels can navigate these hurdles and even drive revenue growth in the coming year. While the effectiveness of these hotel revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your hotel's revenue in 2024. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-10.41.45-AM.png)](https://hospitalityinsights.ehl.edu/hospitality-revenue-management-boost-hotel-income?ref=hotelrevenueinsights.com) --- ## [Google kills metasearch commission bidding (CPA): What next for hotels?](https://www.triptease.com/blog/end-of-google-commission-bidding?ref=hotelrevenueinsights.com) Google announced it's ending commission-based metasearch models. Learn everything you need to know to navigate these changes. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-10.48.23-AM.png)](https://www.triptease.com/blog/end-of-google-commission-bidding?ref=hotelrevenueinsights.com) --- ## [7 key features your online booking engine needs to have](https://www.hotelchamp.com/blog/key-features-online-booking-engine?ref=hotelrevenueinsights.com) Hoteliers often pour immense effort into crafting their websites, yet the true test of this investment isn't just in the browsing—it's in the booking. The booking engine is where the guest's journey transitions from interest to action. As a result, it’s crucial that this tool not only matches your website's appeal but enhances it to seamlessly turn lookers into bookers. Whether you're in the market to upgrade your existing booking engine or venturing to select your very first one, understanding the essential features your booking engine needs is crucial. This guide delves into the must-haves. From personalisation to seamless mobile compatibility, these features not only enhance the guest experience but also support your hotel's efficiency and marketing success. Let's explore what features make a booking engine ideal, and why these features matter. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-09-at-11.11.52-AM.png)](https://www.hotelchamp.com/blog/key-features-online-booking-engine?ref=hotelrevenueinsights.com) --- ## [Four ways to use ChatGPT4 in travel marketing](https://insights.ehotelier.com/insights/2024/02/08/four-ways-to-use-chatgpt4-in-travel-marketing/?ref=hotelrevenueinsights.com) In the past year, I have had the opportunity to speak at various events, coach and consult with clients, on the specific topic of generative artificial intelligence (GenAI). For many, the question is quite simple: beyond the hype, how can I use ChatGPT and similar tools in my day-to-day? So let’s dig in and look at four specific use cases you may want to try out today! [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/ChatGPT-768x768.webp)](https://insights.ehotelier.com/insights/2024/02/08/four-ways-to-use-chatgpt4-in-travel-marketing/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 3, 2024 URL: https://www.hotelrevenueinsights.com/february-3-2024/ Last updated: 2024-02-03T08:18:14.000Z ## [Wellness vs F&B: New recipe for revenue maximisation in hotels?](https://www.hospitalitynet.org/viewpoint/125000210.html?ref=hotelrevenueinsights.com) During the last few years, F&B services have been a main source of income (beyond rooms) for hotels, with some of the largest F&B operations approaching 50% of total revenues. Meanwhile, the Wellness Real Estate Report 2023 revealed that average TRevPAR increased by over 53% in 2022 at hotels with 'minor wellness' offerings and around 47% at 'major wellness' properties. With wellness being a priority of modern travellers, the question is, can wellness generate revenue the same way as F&B services in hotels? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/HN-World-Panel-Photo-1.jpg)](https://www.hospitalitynet.org/viewpoint/125000210.html?ref=hotelrevenueinsights.com) --- ## [How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management?](https://www.revfine.com/impact-of-chat-gpt-and-llms-on-the-booking-process/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-12.20.07-PM.png)](https://www.revfine.com/impact-of-chat-gpt-and-llms-on-the-booking-process/?ref=hotelrevenueinsights.com) --- ## [U.S. hotel commentary - December/Full-year 2023](https://str.com/data-insights-blog/us-hotel-commentary-december-full-year-2023?ref=hotelrevenueinsights.com) #### **Key points** - RevPAR softened each quarter after Q1 due to declining occupancy and moderating ADR. - Quarterly ADR was up throughout the year, but inflation-adjusted ADR fell from Q2 onwards. - The Top 25 Markets outperformed all others in aggregate. - Group demand was stronger than transient each month but still below 2019. - Upper Upscale and Upscale chains led industry performance, boosted by recovering weekdays and group demand. - December results were impacted by the New Year’s Eve calendar shift. - Annual total revenues and profits were up from 2022, slightly below 2019. - F&B revenues aligned with improvements in group demand, especially for Upper Upscale and Upscale chains. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-12.31.32-PM.png)](https://str.com/data-insights-blog/us-hotel-commentary-december-full-year-2023?ref=hotelrevenueinsights.com) --- ## [In-house vs. external training: Which is right for your hotel?](https://hospitalityinsights.ehl.edu/hotel-staff-training?ref=hotelrevenueinsights.com) How do you maintain peak performance amidst the rapid pace of the hotel industry? One crucial aspect of maintaining excellence and competitiveness is ensuring that your staff is well-trained and equipped with the right skills. However, hotels often face the dilemma of choosing between in-house training and external training programs. Both options have their pros and cons, and making the right choice can significantly impact your hotel's success. What factors do you currently weigh when making decisions about training programs for your hotel team? In this blog, we'll compare the advantages and disadvantages of in-house training versus external training to help hotels make an informed decision. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-12.35.04-PM.png)](https://hospitalityinsights.ehl.edu/hotel-staff-training?ref=hotelrevenueinsights.com) --- ## [Hotel sustainability: A full guide for hotel owners](https://www.siteminder.com/r/hotel-sustainability/?ref=hotelrevenueinsights.com) Hotel sustainability refers to the practices and policies that hotels implement to minimise their environmental impact, promote social responsibility, and ensure economic viability. This holistic approach encompasses energy efficiency, waste reduction, water conservation, and sourcing ethically produced goods, all while enhancing guest experiences without sacrificing on profitability. This blog will tell you everything you need to know about hotel sustainability and how to get started on plans for your property. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-1.24.19-PM.png)](https://www.siteminder.com/r/hotel-sustainability/?ref=hotelrevenueinsights.com) --- ## [8 Smart hotel room gadgets that every property should have](https://hoteltechreport.com/news/smart-hotel-gadgets?ref=hotelrevenueinsights.com) In this article, we’ll highlight 8 smart devices that are worthy investments for your hotel, and they can help you achieve higher ADRs and guest satisfaction scores too. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-3.30.32-PM.png)](https://hoteltechreport.com/news/smart-hotel-gadgets?ref=hotelrevenueinsights.com) --- ## [Can ChatGPT replace human-created hotel marketing content?](https://www.hospitalitynet.org/opinion/4120085.html?ref=hotelrevenueinsights.com) Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent *"story"* about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101\. This rule applies to your website copy and descriptions, OTA and directory listings, social media posts, digital marketing messaging, etc. If it is not, then you are hurting yourself by alienating your prospective guests and sending them to the competition. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/02/Screenshot-2024-02-02-at-3.59.19-PM.png)](https://www.hospitalitynet.org/opinion/4120085.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 27, 2024 URL: https://www.hotelrevenueinsights.com/january-27-2024/ Last updated: 2024-01-27T08:01:28.000Z ## [Introducing machine learning’s applications for hotel operations](https://www.hospitalitynet.org/opinion/4120038.html?ref=hotelrevenueinsights.com) So much has been written recently about how artificial intelligence (AI) in its various forms can help hotels run their businesses better by increasing guest engagement while decreasing expenses. Almost all that attention to date has focused on generative AI (genAI) and its potential to help travelers plan and book travel or to provide personalized responses to service guest or employee queries. But because genAI is in its infancy, there are few real-world use cases in hospitality today proving its value. So let’s take a look at an AI that’s already in use, is a building block of genAI, and has already proven its value to hospitality: machine learning. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.16.11-PM.png)](https://www.hospitalitynet.org/opinion/4120038.html?ref=hotelrevenueinsights.com) --- ## [The vital role of human interaction in effective team management](https://hospitalityinsights.ehl.edu/human-interaction-effective-team-management?ref=hotelrevenueinsights.com) Creating a culture where team connectivity flourishes isn't just about the nuts and bolts of workflows and project management tools—it's fundamentally a human endeavor. It's about nurturing a space where human interaction is valued and encouraged, allowing team members to feel included and psychologically safe. This inclusive atmosphere not only makes room for everyone to contribute but also empowers individuals to bring their full selves to work. There, in the richness of authentic connections and shared experiences, teams don't just function—they thrive. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.22.18-PM.png)](https://hospitalityinsights.ehl.edu/human-interaction-effective-team-management?ref=hotelrevenueinsights.com) --- ## [Beyond silos: Unleashing the power of commercial teams in hotels](https://www.demandcalendar.com/blog/beyond-silos-unleashing-the-power-of-commercial-teams-in-hotels?ref=hotelrevenueinsights.com) Welcome to a turning point in hotel management. As the hospitality industry evolves, the need for a more dynamic, integrated approach to managing critical business functions has never been more apparent. Gone are the days when marketing, sales, and revenue management operated as isolated entities, each siloed in its world, often disconnected from the others. In this blog post, we're delving into a groundbreaking shift in hotel management—a shift from these traditional silos to an integrated commercial team. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.26.04-PM.png)](https://www.demandcalendar.com/blog/beyond-silos-unleashing-the-power-of-commercial-teams-in-hotels?ref=hotelrevenueinsights.com) --- ## [Profitable approaches to early check-ins and late check outs](https://insights.ehotelier.com/insights/2024/01/26/profitable-approaches-to-early-check-ins-and-late-check-outs/?ref=hotelrevenueinsights.com) Hotels recognize revenue management drives profits, but only some hotels recognize revenue management is like a stream running through the hotel. Every department and staff member impacts the hotel’s profitability. Take early check-ins and late checkouts. Usually, the reception staff handles these requests and must strike a balance. Your front-line staff wants to keep the customer happy, but they must also keep the hotel’s needs in mind. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Business-woman-reception.webp)](https://insights.ehotelier.com/insights/2024/01/26/profitable-approaches-to-early-check-ins-and-late-check-outs/?ref=hotelrevenueinsights.com) --- ## [The risk of undervaluing your hotel brand](https://blog.guestcentric.com/the-risk-of-undervaluing-your-hotel-brand/?ref=hotelrevenueinsights.com) Personally, I find myself thinking more and more about a fundamental aspect of the business – which has the potential to define the commercial success of a hotel and which is often neglected: branding. I think it’s worth starting by defining branding – to understand why you should really spend your time thinking about it. Perhaps it is easier to say what branding is not: it is not a logo, although it is part of branding; and it is not a product, a service or a promise. A company’s branding is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.41.37-PM.png)](https://blog.guestcentric.com/the-risk-of-undervaluing-your-hotel-brand/?ref=hotelrevenueinsights.com) --- ## [Hotelier's guide to Google Hotels and its API: Listing, updating, competing](https://www.altexsoft.com/blog/google-hotels-guide/?ref=hotelrevenueinsights.com) With the evolution of the digital landscape, the hospitality industry has witnessed a transformative shift in how travelers search for accommodations. Among a multitude of choices, Google Hotels has emerged not just as another metasearch engine but as a platform with distinct advantages. This article provides a comprehensive guide for hoteliers, explaining the intricacies of Google Hotels and its APIs and offering best practices for optimizing hotel listings. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.44.58-PM.png)](https://www.altexsoft.com/blog/google-hotels-guide/?ref=hotelrevenueinsights.com) --- ## [Hotel loans: The best financing options for hotels](https://hoteltechreport.com/news/hotel-loans?ref=hotelrevenueinsights.com) Looking for funding for your hotel or hospitality business? Traditional bank loans are just one option when it comes to financing hotels and hotel operations. Whether you need cash to cover a new washing machine or a loan to finance the purchase of an entire resort, the plethora of financial instruments to choose from can be overwhelming. In this article, we’ll break down several popular funding sources for hotel businesses, including pros, cons, and specific situations in which they are most advantageous. The right financing option can unlock tremendous value to your business without compromising your equity, your working capital, or your business’s long-term financial health. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-26-at-3.49.16-PM.png)](https://hoteltechreport.com/news/hotel-loans?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 20, 2024 URL: https://www.hotelrevenueinsights.com/january-20-2024/ Last updated: 2024-01-20T08:03:39.000Z ## [Shaping the future of hospitality: Continuous improvements or radical changes?](https://www.hospitalitynet.org/viewpoint/125000209.html?ref=hotelrevenueinsights.com) *"Will the next 50 years bring the Great Decoupling or the Great Collapse?"* \[1\] All bets are on the former when economies thrive decoupled from greenhouse gas emission. Decoupling must equally occur between societal development and biocapacity. The hotel sector has developed many sustainability and ESG approaches to chart a course of action towards decoupling growth from resource intensity which is known as the Great Decoupling. Considering the fragmented nature of the hospitality sector with its complex ownership and management models and reliance on a complex (and impactful) tourism value and supply chain, two questions are asked (feel free to tackle only one question of your choice, or all of course): 1. Are incremental improvements of business models and processes a safe bet and sufficient to achieve substantial and required change? (with supporting examples) 2. What do you think is/are the radical change(s) necessary in the tourism and hospitality sectors to effectively deal with major sustainability challenges? (with supporting examples) [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-2.30.56-PM.png)](https://www.hospitalitynet.org/viewpoint/125000209.html?ref=hotelrevenueinsights.com) --- ## [Decoding hotel expenses: Understanding costs through the guest journey](https://www.demandcalendar.com/blog/decoding-hotel-expenses-understanding-costs-through-the-guest-journey?ref=hotelrevenueinsights.com) A deep understanding of cost categories and their alignment with the guest journey is not just insightful – it's critical. This blog post delves into why recognizing and managing these costs is paramount. It explains how each cost category can significantly enhance a hotel's operational efficiency when strategically allocated to different stages of the guest journey. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-3.20.15-PM.png)](https://www.demandcalendar.com/blog/decoding-hotel-expenses-understanding-costs-through-the-guest-journey?ref=hotelrevenueinsights.com) --- ## [10 reflections on budget season: Lessons learned](https://global.hsmai.org/insight/10-reflections-on-budget-season-lessons-learned/?ref=hotelrevenueinsights.com) As another budget season in the books, it’s a good time to pause and reflect on the lessons learned from this critical period. I talked with the HSMAI Rising Revenue Optimization Leader Council about the challenges faced and strategies employed during this time. Here are our key takeaways for future planning and continuous improvement. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-3.23.27-PM.png)](https://global.hsmai.org/insight/10-reflections-on-budget-season-lessons-learned/?ref=hotelrevenueinsights.com) --- ## [8 hotel marketing trends to boost your hotel’s campaigns in 2024](https://www.hotelchamp.com/blog/2024-hotel-marketing-trends?ref=hotelrevenueinsights.com) As we dive into 2024, the buzzword is 'personalisation', stretching across both digital and physical realms. It's a year where hotel marketers are reshaping their strategies to mirror the high-tech lifestyles of modern travellers. Think cutting-edge video content, innovative tech for daily operations, and the rise of virtual tours–it's all here. Dive into the biggest trends that are making waves in the dynamic world of hotel marketing this year. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-3.27.11-PM.png)](https://www.hotelchamp.com/blog/2024-hotel-marketing-trends?ref=hotelrevenueinsights.com) --- ## [Sabre’s global team member survey reveals what really matters to travel industry insiders when making 2024 travel plans](https://www.sabre.com/insights/sabres-global-team-member-survey-reveals-what-really-matters-to-travel-industry-insiders-when-making-2024-travel-plans/?ref=hotelrevenueinsights.com) Spending more, booking earlier, lost luggage fears and delayed revenge travel are some of the insights provided by Sabre’s global workforce in a recent survey about 2024 travel planning *Ever wondered what travel industry experts consider when booking their own trips? Sabre has surveyed its own global workforce to provide insights into possible industry traveller trends for 2024.* As the pace of evolution in the travel ecosystem continues to accelerate, industry expertise is more valuable than ever. Combining the insights of hundreds of Sabre team members globally alongside Sabre’s data analytics, Sabre has taken a deep dive into how these individuals plan to travel in 2024. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-3.29.49-PM.png)](https://www.sabre.com/insights/sabres-global-team-member-survey-reveals-what-really-matters-to-travel-industry-insiders-when-making-2024-travel-plans/?ref=hotelrevenueinsights.com) --- ## [How to properly record packages in your hotel](https://insights.ehotelier.com/insights/2024/01/19/how-to-properly-record-packages-in-your-hotel/?ref=hotelrevenueinsights.com) Packages are, on the one hand, straightforward. They are a well-established offering in most hotels, customers love them, and they are not going away. On the other hand, most hoteliers are at a loss to properly set up and manage the transactions so that they do not end up with a mess in their books and systems. That is what this piece is about: How to properly administer these seemingly complicated and unruly devices. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Hotel-Breakfast-in-Bed.jpg)](https://insights.ehotelier.com/insights/2024/01/19/how-to-properly-record-packages-in-your-hotel/?ref=hotelrevenueinsights.com) --- ## [Hotel mobile check-in: A complete guide](https://www.siteminder.com/r/hotel-mobile-check-in/?ref=hotelrevenueinsights.com) Hotel mobile check-in is a technology-driven process that allows guests to check into their hotel rooms using their mobile devices, without the need to queue at the front desk. This innovative service typically involves a hotel’s app or mobile website where guests can confirm their arrival, choose their room, and in some cases, even access their room using a digital key. Online check-in completely transformed the Airline industry. Until now, the hospitality sector has been slow to follow. One reason has been the lack of strong business needs, but also the complexity of the project. But as guests are demanding it, more and more hotels are embracing this technology. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-19-at-3.38.32-PM.png)](https://www.siteminder.com/r/hotel-mobile-check-in/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 13, 2024 URL: https://www.hotelrevenueinsights.com/january-13-2024/ Last updated: 2024-01-13T08:03:38.000Z ## [2024 New Year’s reflections from Revenue Optimization Experts](https://www.hospitalitynet.org/opinion/4119871.html?ref=hotelrevenueinsights.com) On the eve of the new year, we asked six industry Revenue Optimization experts for their thoughts on the coming year. You can read their interesting comments about 2024 below. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-9.47.00-AM.png)](https://www.hospitalitynet.org/opinion/4119871.html?ref=hotelrevenueinsights.com) --- ## [The data diaries](https://www.linkedin.com/pulse/data-diaries-sherri-kimes-jvf0c/?trackingId=WHG0tZdqRUGP6jcq9CAxTQ%3D%3D&ref=hotelrevenueinsights.com) In the revenue management world, data is a guiding force, though it often presents challenges. When I teach a class or seminar, I always talk about the two rules of data. Rule #1 is "You can’t get it," and Rule #2 states is "If you get it, it will be dirty." To the uninitiated—the bright-eyed students who have yet to encounter data outside the classroom—these rules seem like a cynical view of the information age. Yet, the more experienced students and participants in my classes laugh and roll their eyes since they’ve had multiple experiences with data issues. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-9.50.32-AM.png)](https://www.linkedin.com/pulse/data-diaries-sherri-kimes-jvf0c/?trackingId=WHG0tZdqRUGP6jcq9CAxTQ%3D%3D&ref=hotelrevenueinsights.com) --- ## [10 hospitality trends for 2024: Crafting tomorrow's experiences today!](https://hospitalityinsights.ehl.edu/hospitality-trends-2024-crafting-experiences?ref=hotelrevenueinsights.com) As a testament to its resilience, agility and innovative spirit, this article reflects today’s increasingly dynamic hospitality industry in terms of its long, medium and short-term evolution. Best-selling author, [Will Guidara](https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573?ref=hotelrevenueinsights.com), claims “We are entering into a hospitality economy” – suggesting that what underpins the essence of hospitality, (service excellence, human interaction, personalization and the co-creation of memorable experiences), is actually what many sectors of industry are desperately in need of today. As we charge at break neck speed towards an ever-more digitalized society, the hospitality industry stands out as the successful hybrid that balances the implementation of tech innovation for improved operations whilst preserving the human need for connection, authenticity and real-life discovery. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-9.54.08-AM.png)](https://hospitalityinsights.ehl.edu/hospitality-trends-2024-crafting-experiences?ref=hotelrevenueinsights.com) --- ## [Discussing how to maximize hotel profits: Two strategic approaches](https://www.demandcalendar.com/blog/discussing-how-to-maximize-hotel-profits-two-strategic-approaches?ref=hotelrevenueinsights.com) This blog post is your go-to guide for understanding the pivotal strategies that can make or break your hotel's financial success. We explore the 'Go With the Flow' and 'Targeted Approach' strategies, each with unique advantages and challenges. We'll guide you through an insightful journey, examining everything from broad market appeal and operational flexibility to targeted marketing and guest loyalty. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-9.57.56-AM.png)](https://www.demandcalendar.com/blog/discussing-how-to-maximize-hotel-profits-two-strategic-approaches?ref=hotelrevenueinsights.com) --- ## [**The best hotel tech apps of 2024**](https://hoteltechreport.com/news/best-hotel-tech-list/2024?ref=hotelrevenueinsights.com) Discover the top rated hotel tech products to run & grow your hotel business in 2024 based on real product reviews from verified hoteliers at the world’s leading hotel companies. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-10.14.47-AM.png)](https://hoteltechreport.com/news/best-hotel-tech-list/2024?ref=hotelrevenueinsights.com) --- ## [Brands and Brand Families matter: A look back 2013–2022](https://www.cbre.com/insights/reports/brands-and-brand-families-matter-a-look-back-2013-2022?ref=hotelrevenueinsights.com) To help hotel developers and investors with their due-diligence process, CBRE Hotels Research collected more than 20 years, and analyzed ten years, worth of hotel key performance indicators (KPIs) disclosed in the SEC filings of six large public companies: Choice, Hilton, Hyatt, IHG Hotels & Resorts, Marriott and Wyndham. Combined, these companies had more than three million rooms or approximately 60% of total U.S. hotel supply at year-end 2022. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-10.18.17-AM.png)](https://www.cbre.com/insights/reports/brands-and-brand-families-matter-a-look-back-2013-2022?ref=hotelrevenueinsights.com) --- ## [Driving hotel guest loyalty and retention \[Ultimate guide\]](https://oaky.com/en/blog/guest-loyalty?ref=hotelrevenueinsights.com) Winning guest loyalty has been a hot topic for many hoteliers in recent years. With OTAs commissions on the rise and increased competition, implementing and scaling effective loyalty programmes has become more vital than ever. Are you also searching for ways to attract and retain guests? Read on to discover how to create and implement effective loyalty programmes and maintain a long-lasting relationship with your hotel guests. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-12-at-10.37.11-AM.png)](https://oaky.com/en/blog/guest-loyalty?ref=hotelrevenueinsights.com) --- ## BONUS ### [Top Industry Leaders to follow in 2024](https://diegodeponga.com/2024/01/11/top-leaders-2024/?ref=hotelrevenueinsights.com) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Top-Revenue-Leaders-2024.webp) [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 6, 2024 URL: https://www.hotelrevenueinsights.com/january-6-2024/ Last updated: 2024-01-06T20:34:03.000Z ## [The hospitality industry’s key historical metrics](https://str.com/data-insights-blog/hospitality-industrys-key-historical-metrics?ref=hotelrevenueinsights.com) Performance benchmarking is paramount in the hospitality industry, and whether measuring success against yourself, the competition or a specific segment of the market, the process involves foundational historical metrics. Benchmarking is the foundation of any decision making. If you don’t know where you have been, you don’t know where you are presently and you don’t know where you are heading. Historical data centers you to what is working and where opportunities exist. The utilization of historic data tells any revenue, sales, or marketing strategy where it should be focused and whether a strategy is delivering improved market share over time. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-11.47.42-AM.png)](https://str.com/data-insights-blog/hospitality-industrys-key-historical-metrics?ref=hotelrevenueinsights.com) --- ## [Food and beverage industry trends 2024: Culinary harmony unveiled](https://hospitalityinsights.ehl.edu/global-food-and-beverage-industry-trends?ref=hotelrevenueinsights.com) In the wide-ranging Food and Beverage industry, global trends are increasingly important. As cultures intertwine and borders blur, the industry must cater to a palate that is constantly evolving and universally connected. Here, we delve deep into the international choreography that makes F&B a globally harmonized experience. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-11.52.05-AM.png)](https://hospitalityinsights.ehl.edu/global-food-and-beverage-industry-trends?ref=hotelrevenueinsights.com) --- ## [11 travel industry trends that hoteliers need to be aware of for 2024](https://www.hotelchamp.com/blog/2024-travel-industry-trends-for-hotels?ref=hotelrevenueinsights.com) Welcome to the 2024 edition of Hotelchamp’s travel industry insights, where we delve into the trends shaping hospitality's future. As the industry continues to evolve at a rapid pace, it's crucial for hoteliers to stay ahead of the curve. This year, we're seeing a dynamic shift in guest preferences, marketing strategies, and technological advancements that are transforming the way we approach the hotel experience. From the growing influence of video content and Gen Z's spending power to the rise of sustainability and fan tourism, these trends offer a roadmap for innovative and successful hotel operations. Join us as we explore these key trends and provide actionable insights for hoteliers to navigate this ever-changing landscape. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-12.00.10-PM.png)](https://www.hotelchamp.com/blog/2024-travel-industry-trends-for-hotels?ref=hotelrevenueinsights.com) --- ## [Upselling in hotels: Proven techniques and how-tos](https://oaky.com/en/blog/importance-of-upselling-in-hotels?ref=hotelrevenueinsights.com) Mastering the art of upselling in hotels has become an integral strategy for elevating the guest experience and maximising revenue. While the concept of upselling is not new, still many hotels are struggling to implement it in an effective and profitable way. Discover why optimising your upselling strategy is paramount for scaling your hotel business and how you can start getting positive returns by establishing a robust upsell process. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-12.04.49-PM.png)](https://oaky.com/en/blog/importance-of-upselling-in-hotels?ref=hotelrevenueinsights.com) --- ## [Hotel distribution 2024: Why hotels should ride the GDS wave](https://blog.guestcentric.com/hotel-distribution-2024-why-hotels-should-ride-the-gds-wave/?ref=hotelrevenueinsights.com) In the intricate tapestry of the hospitality industry, Global Distribution Systems (GDS) have long been the favored tools of major players—hotel chains, airlines, and travel agents. However, as we stand on the cusp of 2024, the spotlight turns toward independent hotels and small groups. Should they venture into the realm of GDS as a pivotal element of their business strategy? Let’s unravel the potential and key considerations for these entities as they embark on the GDS Odyssey. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-12.08.22-PM.png)](https://blog.guestcentric.com/hotel-distribution-2024-why-hotels-should-ride-the-gds-wave/?ref=hotelrevenueinsights.com) --- ## [Embracing the scientific method: The future of hotel management](https://catalaconsulting.co.uk/scientific-method-hotel-management/?ref=hotelrevenueinsights.com) In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. As we step into 2024, one transformative approach stands out: adopting a mindset similar to that of scientists. This article delves into why and how hoteliers should embrace experimentation, the test-and-learn approach, and continuous innovation to stay competitive and successful. In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. Guests now seek personalized experiences, seamless technology integration, and sustainable practices. To meet these evolving demands, hoteliers must adopt an innovative mindset, continuously seeking new ways to delight guests, improve operations and increase hotel performance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-12.11.10-PM.png)](https://catalaconsulting.co.uk/scientific-method-hotel-management/?ref=hotelrevenueinsights.com) --- ## [How to create a hotel marketing plan](https://www.cvent.com/uk/blog/hospitality/how-create-hotel-marketing-plan?ref=hotelrevenueinsights.com) In this comprehensive guide, we’re covering the ins and outs of hotel marketing. We explore what a marketing plan is, what your hotel marketing plan should include, how to create one, and more. From identifying your target audience to measuring the success of your efforts, this guide takes you through the world of hotel marketing and provides actionable tips for improving your property’s strategy. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2024/01/Screenshot-2024-01-06-at-12.16.38-PM.png)](https://www.cvent.com/uk/blog/hospitality/how-create-hotel-marketing-plan?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 16, 2023 URL: https://www.hotelrevenueinsights.com/december-16-2023/ Last updated: 2023-12-16T08:07:51.000Z ## [Using business on the books in a complete benchmarking approach](https://str.com/data-insights-blog/using-business-on-the-books-in-complete-benchmarking-approach?ref=hotelrevenueinsights.com) Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into future booking levels in the marketplace. Through the Forward STAR element of benchmarking, hoteliers can get ahead of the game by measuring rooms booked for the days, weeks and months ahead for both the local market and the competition. Further, Forward STAR completes the performance picture in tandem with top-line historical data, profitability and forecasting. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-4.36.51-PM.png)](https://str.com/data-insights-blog/using-business-on-the-books-in-complete-benchmarking-approach?ref=hotelrevenueinsights.com) --- ## [Could revenue management solve hospitality’s labor shortage?](https://hospitalityinsights.ehl.edu/could-revenue-management-solve-hospitalitys-labor-shortage?ref=hotelrevenueinsights.com) What if revenue management could be wielded to turn hospitality’s weaknesses (i.e., instability) into strengths (i.e., flexibility)? Indeed, some job seekers value flexibility more than stability. For example, stay-at-home mothers with young children may prefer short-term work in the morning or students may be available to work the weekend shift and earn some pocket money. The hotel industry has long used revenue management strategies to increase profits by capitalizing on the differences between supply and demand. Why not turn the equation around and make revenue management work for people? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-4.43.09-PM.png)](https://hospitalityinsights.ehl.edu/could-revenue-management-solve-hospitalitys-labor-shortage?ref=hotelrevenueinsights.com) --- ## [8 key takeaways from 2023 for hospitality professionals](https://www.mylighthouse.com/resources?ref=hotelrevenueinsights.com) Despite some lingering concerns around the broader economy and geo-political instability, we can confidently say that travel has fully recovered in 2023. While obstacles still remain and will continue to rise, we can look back on 2023 and forward in 2024 with optimism and recognize the potential for growth and innovation. Here are our key learnings from 2023. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-4.49.12-PM.png)](https://www.mylighthouse.com/en/resources/blog/8-key-takeaways-from-2023-for-hospitality-professionals?ref=hotelrevenueinsights.com) --- ## [Charting the course: What's trending for travelers in 2024](https://www.sojern.com/blog/charting-the-course-whats-trending-for-travelers-in-2024?ref=hotelrevenueinsights.com) The holiday season is here and 2024 is on the horizon. Consumers are gearing up for travel and, our data shows an [11%](https://travelweekly.co.uk/news/sponsored-content/prepare-for-the-holiday-season-and-beyond-with-sojern?ref=hotelrevenueinsights.com) increase in flight bookings from Europe to global destinations this December, with hotel bookings soaring by 33% compared to last year. However, with the arrival of the new year, a lull in travel is expected. In January, flight prices tend to [decline](https://www.today.com/life/travel/best-time-to-book-a-flight-rcna98961?ref=hotelrevenueinsights.com) as demand decreases, with many travelers unable to commit to back-to-back holidays due to time and budget constraints. For travel marketers, now is the time to hone your 2024 strategy to ensure you can capture bookings all year round. We’ve put together a list of top travel marketing trends to help you get insight into what travelers want in the New Year, so you can kick off 2024 with more bookings than ever. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-4.52.35-PM.png)](https://www.sojern.com/blog/charting-the-course-whats-trending-for-travelers-in-2024?ref=hotelrevenueinsights.com) --- ## [Customer journey mapping: How to understand your buyers and enhance their experience](https://www.altexsoft.com/blog/customer-journey-mapping/?ref=hotelrevenueinsights.com) A customer journey map is vital in this context. It helps businesses understand and manage interactions with their clientele at every touchpoint, from the first encounter to the final transaction. So this post is all about the tool that guides you in creating exceptional customer experiences and how you can get the most out of it. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-4.59.42-PM.png)](https://www.altexsoft.com/blog/customer-journey-mapping/?ref=hotelrevenueinsights.com) --- ## [Hotel brand bloat: ‘A shakeout Is coming’](https://skift.com/2023/12/15/hotel-brand-bloat-a-shakeout-is-coming/?ref=hotelrevenueinsights.com) Major hotel groups in 2023 introduced a wave of brands, including [Marriott’s StudioRes](https://www.hotel-development.marriott.com/brands/midscale?ref=hotelrevenueinsights.com), [IHG’s Garner](https://www.ihg.com/garner-hotels/?ref=hotelrevenueinsights.com), [Spark by Hilton](https://www.hilton.com/en/brands/spark-by-hilton/?ref=hotelrevenueinsights.com), and [Hyatt Studios](https://www.hyatt.com/development/ourbrands/hyattstudios?ref=hotelrevenueinsights.com). These brands shouldn’t be confused with other new ones, such as Aman’s [Janu](https://www.janu.com/?ref=hotelrevenueinsights.com), Kerzner’s [Siro](https://skift.com/blog/kerzner-to-debut-fitness-lifestyle-hotel-brand-siro-starting-in-dubai/?ref=hotelrevenueinsights.com), Langham’s [Ying’nFlo](https://www.yingnflo.com/en/?ref=hotelrevenueinsights.com), TAG’s [Paradox](https://www.paradoxhotels.com/?ref=hotelrevenueinsights.com), and Paliosociety’s [Le Petit Pali](http://le%20petit%20pali/). There are now about 1,000 hotel brands worldwide. Is that too many? We turned to one of the leading authorities for answers: [Chekitan Dev](https://sha.cornell.edu/faculty-research/faculty/csd5/?ref=hotelrevenueinsights.com), a professor at Cornell University’s hotel school. Dev literally wrote [the book on hospitality branding](https://www.cornellpress.cornell.edu/book/9780801478192/hospitality-branding/?ref=hotelrevenueinsights.com#bookTabs=1). [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-5.06.48-PM.png)](https://skift.com/2023/12/15/hotel-brand-bloat-a-shakeout-is-coming/?ref=hotelrevenueinsights.com) --- ## [Should restaurants offer dynamic pricing?](https://www.hospitalitynet.org/opinion/4119576.html?ref=hotelrevenueinsights.com) [A recent discussion on LinkedIn](https://www.linkedin.com/posts/kershawben%5Frevenuemanagement-restaurants-restaurantmanagement-activity-7137896987953176576-D-Pw?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop) promoted this post. As a regular restaurant eater I have always been surprised that dining establishments are offering fixed pricing - rain or shine - that is the same every day of the week, every season, even on public holidays. Why the same appetizer, salad or main dish cost the same on a Tuesday evening (super low demand at many restaurants) and Saturday evening (super high demand). At 6pm and 8pm? Or meal pricing for the last available table at the restaurant? The same questions for pricing for drinks and cocktails at the bar. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-15-at-5.17.34-PM.png)](https://www.hospitalitynet.org/opinion/4119576.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 9, 2023 URL: https://www.hotelrevenueinsights.com/december-9-2023/ Last updated: 2023-12-09T08:03:44.000Z ## [Customer service excellence in the luxury segment: How to stand out](https://hospitalityinsights.ehl.edu/customer-service-excellence-luxury-segment?ref=hotelrevenueinsights.com) The luxury sector is growing steadily and creating great opportunities for brands to enter the market or grow their audience. But it’s no longer all about being flashy and pricey, today’s luxury shopper is more influenced by personalization, innovation, conscious consumerism, and an emotional experience. So while today’s luxury industry is broader and more accessible than ever before, it’s also more challenging. To meet the high expectations of today’s discerning luxury buyers and stand out from the crowd, brands must achieve customer service excellence. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-1.24.00-PM.png)](https://hospitalityinsights.ehl.edu/customer-service-excellence-luxury-segment?ref=hotelrevenueinsights.com) --- ## [Dynamic pricing in restaurants: Feast or famine?](https://www.linkedin.com/pulse/dynamic-pricing-restaurants-feast-famine-rob-paterson-g3ape?ref=hotelrevenueinsights.com) At a time when many restaurants are grappling with tight margins squeezed by inflationary pressures, dynamic pricing offers a lifeline that could breathe life into the commercial viability of a restaurant business. At its core, dynamic pricing involves adjusting menu prices based on demand. Imagine a world where you arrive 30 minutes before the table next to you and pay a different price to them. This model, akin to the pricing strategies we are very accustomed to in hotels, would see the price of a dish change according to demand for a seating time. However, its impact on the customer experience remains a topic of intense debate. Will diners accept fluctuating prices for their favorite dishes, or will the unpredictability sour their appetite? Moreover, the operational challenges of implementing such a system loom large, raising questions about the feasibility and acceptance of this bold approach in the culinary world. In this edition of Elite RM Dispatch, we delve into the parallels of the hotel industry dynamic pricing journey and how the learnings can be applied to restaurants, setting the table for a transformative shift in how we dine out. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-1.28.32-PM.png)](https://www.linkedin.com/pulse/dynamic-pricing-restaurants-feast-famine-rob-paterson-g3ape?ref=hotelrevenueinsights.com) --- ## [What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?](https://www.revfine.com/best-practices-for-revenue-generating-email-marketing/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-1.31.31-PM.png)](https://www.revfine.com/best-practices-for-revenue-generating-email-marketing/?ref=hotelrevenueinsights.com) --- ## [The shift from room-centric to guest-centric revenue management](https://www.demandcalendar.com/blog/the-shift-from-room-centric-to-guest-centric-revenue-management?ref=hotelrevenueinsights.com) In the hotel revenue management field, a significant change is underway. The primary focus is increasing total revenue, as traditional strategies focusing on room and space optimization have reached their limits. It is necessary to shift towards guest-centric strategies catering to guests' nuanced needs and preferences. This shift is revenue-driven and aims to enhance guest satisfaction, strengthen the brand, ensure customer loyalty, and attract more patrons in a highly competitive market for overnight accommodations. A guest-centric approach is the only viable pathway to grow revenue and profits in a landscape where traditional revenue enhancement avenues have been fully explored and maximized. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-1.42.43-PM.png)](https://www.demandcalendar.com/blog/the-shift-from-room-centric-to-guest-centric-revenue-management?ref=hotelrevenueinsights.com) --- ## [7 ways to get seasonal on your hotel’s direct channel](https://blog.thehotelsnetwork.com/7-ways-to-get-seasonal-on-hotel-direct-channel?ref=hotelrevenueinsights.com) Get inspired by this festive selection of unique and creative offers for the holidays to boost your online conversion rate [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-1.48.07-PM.png)](https://blog.thehotelsnetwork.com/7-ways-to-get-seasonal-on-hotel-direct-channel?ref=hotelrevenueinsights.com) --- ## [35 restaurant technology trends you need to know](https://hoteltechreport.com/news/restaurant-technology-trends?ref=hotelrevenueinsights.com) What’s new in the restaurant world? What will tomorrow’s restaurant customers expect from your restaurant? The restaurant industry continues to evolve, especially in the wake of the pandemic, and it can be challenging to keep up with the ever-changing trends and innovations. You certainly don’t want to be left behind as your competition adds technology that can increase demand, boost revenue, and reduce costs. Plus, customer expectations are quite different than they were five years ago, especially when it comes to ordering preferences, sustainability, and payment methods. In this article, we’ll share 35 restaurant technology trends you need to know to stay relevant, competitive, and profitable. Let’s get started! [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-2.04.53-PM.png)](https://hoteltechreport.com/news/restaurant-technology-trends?ref=hotelrevenueinsights.com) --- ## [Hotel spas fill in revenue void during recession](https://www.cbre.com/insights/briefs/hotel-spas-fill-in-revenue-void-during-recession?ref=hotelrevenueinsights.com) As of year-end 2022, the average hotel in CBRE’s *Trends® in the Hotel Industry* survey sample had surpassed its 2018 total revenue figure by 1.5%. This was achieved even though the average hotel had rented 8.2% fewer room nights in 2022 than it did in 2018\. The improvement was largely due to continued improvement in average daily rate and revenue from other sources. The strategy to drive revenue from other sources was in direct response to the reduced number of occupied rooms and the increased cost of conducting business. One of these ancillary revenue sources was spa services. To assess the impact of hotel spa departments on recent hotel operations, we analyzed the performance of 139 U.S. hotels that operate a spa and participated in CBRE’s *Trends®* survey each year from 2018 through 2022\. In 2022, these 139 hotels averaged 63.5% occupancy, along with a $426.78 average daily rate (ADR). The sample consisted of 83 properties located in resort markets, and 56 operating in urban areas. Excluded from this analysis were hotels that leased out their spa operations to third party operators (i.e. an operator outside of the hotel management company). [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-08-at-2.08.34-PM.png)](https://www.cbre.com/insights/briefs/hotel-spas-fill-in-revenue-void-during-recession?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 2, 2023 URL: https://www.hotelrevenueinsights.com/december-2-2023/ Last updated: 2023-12-02T08:04:55.000Z ## [Envisaging the AI hotel of the future](https://www.hospitalitynet.org/opinion/4119278.html?ref=hotelrevenueinsights.com) Imagine that you are eagerly organizing a weekend getaway for your daughter's 16th birthday. You're on the hunt for a boutique luxury resort, ideally located within a two-hour drive from your home, to accommodate her and her 100 closest friends for an unforgettable celebration. Given her immense love for Bollywood, you're seeking a venue that can truly make her feel like a celebrity on her special day. Your checklist includes booking 50 double-bed rooms, 5000 square feet event space capable of hosting a dinner for 100 guests with live entertainment, and a facility that can sustain a vibrant dance party well into the night. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-1.33.03-PM.png)](https://www.hospitalitynet.org/opinion/4119278.html?ref=hotelrevenueinsights.com#void) --- ## [5 key major events takeaways for hoteliers](https://ideas.com/major-events-takeaways-for-hoteliers/?ref=hotelrevenueinsights.com) Revenue managers, being the savvy bunch that they are, know that outliers are important. How they and their colleagues respond to these exceptionally slow or busy days in their forecasts can have a profound impact on their ability to meet key revenue and profitability goals. So naturally, when the “The Big One” is coming to town they tend to sit up and take notice. Whether it comes in the form of the Olympics, the Super Bowl, the World Cup or an international superstar’s latest tour arriving in town, a major event is sure to keep hoteliers on alert for the best ways to capitalize on and adapt to the extraordinary market fluctuations that come with it. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-1.40.13-PM.png)](https://ideas.com/major-events-takeaways-for-hoteliers/?ref=hotelrevenueinsights.com) --- ## [Management excellence: Aligning Marketing, Sales, and Revenue](https://www.demandcalendar.com/blog/management-excellence-aligning-marketing-sales-and-revenue?ref=hotelrevenueinsights.com) The hospitality industry is currently discussing the need to break down silos and transition to a commercial organization. While many articles suggest that the revenue manager should lead the commercial team due to their superior understanding of the hotel business, it's important to note that even revenue managers must continuously develop their knowledge in marketing, sales, and operations to become great leaders of a commercial team. In this friendly blog post, we explore how each role in the commercial team contributes positively to the hotel's success. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-1.46.44-PM.png)](https://www.demandcalendar.com/blog/management-excellence-aligning-marketing-sales-and-revenue?ref=hotelrevenueinsights.com) --- ## [Traditional hotel management agreements old news in 2024](https://insights.ehotelier.com/insights/2023/11/30/traditional-hotel-management-agreements-old-news-in-2024/?ref=hotelrevenueinsights.com) Your property assets should be as profitable as possible. Key to this is knowing what factors will influence an asset’s performance in the future and what strategy can be put in place to maximise this. Through our research and expertise, we’ve identified four key market trends owners and developers should consider in 2024. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Two-People-Talking-477036109.jpg)](https://insights.ehotelier.com/insights/2023/11/30/traditional-hotel-management-agreements-old-news-in-2024/?ref=hotelrevenueinsights.com) --- ## [What do customers think about variable pricing in restaurants?](https://www.sherrikimes.com/post/what-do-customers-think-about-variable-pricing-in-restaurants?ref=hotelrevenueinsights.com) I recently did a study on customer reaction to variable pricing in restaurants, particularly with regard to delivery pricing. I found the results quite interesting and hope that you do as well! [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-1.58.25-PM.png)](https://www.sherrikimes.com/post/what-do-customers-think-about-variable-pricing-in-restaurants?ref=hotelrevenueinsights.com) --- ## [10 hotel trends to watch in 2024](https://blog.guestcentric.com/10-hotel-trends-to-watch-in-2024/?ref=hotelrevenueinsights.com) In the aftermath of a robust resurgence in the travel industry throughout 2023, hotels are gearing up for a transformative 2024, marked by shifting consumer preferences and the rise of cutting-edge technologies to help hotels address increasingly complex consumer and operational demands. This article explores the top 10 trends poised to redefine hotels and the wider travel and hospitality landscape in the coming year. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-2.01.58-PM.png)](https://blog.guestcentric.com/10-hotel-trends-to-watch-in-2024/?ref=hotelrevenueinsights.com) --- ## [Digital wallets in travel: How they boost customer loyalty and simplify transactions](https://www.altexsoft.com/blog/digital-wallets-travel/?ref=hotelrevenueinsights.com) In the foreseeable future, digital wallets will be more widespread than physical ones — if it’s not already the case in some regions. No business can ignore this novel payment method, and the tourism sector is no exception. This article explores how digital wallets function and what value they bring at different stages of travel payment workflow. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/12/Screenshot-2023-12-01-at-2.06.02-PM.png)](https://www.altexsoft.com/blog/digital-wallets-travel/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 25, 2023 URL: https://www.hotelrevenueinsights.com/november-25-2023/ Last updated: 2023-11-25T08:03:24.000Z ## [Top 5 hospitality branding software solutions](https://www.holidayhero.com/top-5-hospitality-branding-software-solutions?ref=hotelrevenueinsights.com) Creating a unique brand identity is crucial in the fiercely competitive world of hospitality, as it plays a significant role in attracting and retaining guests. Whether you are managing short-term rentals or hotels, utilizing the right technology can make all the difference. In this blog post, we will discuss the top five [**hospitality branding software**](https://www.holidayhero.com/hotel-branding?ref=hotelrevenueinsights.com) solutions that are revolutionizing the guest experience for property owners, managers, and hosts: Dack App, Duve Guest App, Operto Guest, Hostfully Guidebook, and Touchstay Guidebook. Let's dive in! [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-10.39.31-AM.png)](https://www.holidayhero.com/top-5-hospitality-branding-software-solutions?ref=hotelrevenueinsights.com) --- ## [What is Web3 Marketing, and how can the industry benefit from it?](https://www.hospitalitynet.org/viewpoint/125000202.html?ref=hotelrevenueinsights.com) Amidst swift technological progress, marketing is undergoing a significant shift from Web2 to the dynamic realm of Web3\. However, most people in the industry still do not have a clear understanding of what Web3 Marketing is. How would you define the fundamental differences between Web2 and 3 marketing? What successful marketing campaigns have effectively utilized Web3 concepts such as NFTs, blockchain loyalty programs, or decentralized content distribution? As Web3 Marketing emphasizes more personalized and interactive experiences, how can companies balance innovative approaches and maintain brand consistency? And, more important, how can traditional industries like hospitality, which often rely on personal experiences, leverage Web3 Marketing to enhance customer engagement and loyalty? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-10.44.20-AM.png)](https://www.hospitalitynet.org/viewpoint/125000202.html?ref=hotelrevenueinsights.com) --- ## [How can the “cost of acquisition” be calculated? Should it be our main focus?](https://www.revfine.com/evaluating-cost-of-acquisition-in-hotel-marketing/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-10.46.46-AM.png)](https://www.revfine.com/evaluating-cost-of-acquisition-in-hotel-marketing/?ref=hotelrevenueinsights.com) --- ## [The hotel general manager: Time for a new job description?](https://hospitalityinsights.ehl.edu/hotel-general-manager?ref=hotelrevenueinsights.com) Through a survey of 116 hotel general managers working in independent and chain-managed upscale and luxury European hotels, we examined how much autonomy GMs actually have to make operational, financial, strategic, marketing and human resource decisions. We also examined the impact that hotel size and GM education and experience have on the GM’s independence. Our findings suggest that while GMs report relatively high levels of autonomy in their position, these levels do vary substantially across individuals, and particularly across functional responsibilities, management structure and hotel size, and the degree of human capital. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-10.50.39-AM.png)](https://hospitalityinsights.ehl.edu/hotel-general-manager?ref=hotelrevenueinsights.com) --- ## [Expert tips on creating long-term value from hotel guest surveys](https://insights.ehotelier.com/insights/2023/11/22/expert-tips-on-creating-long-term-value-from-hotel-guest-surveys/?ref=hotelrevenueinsights.com) Hotel reviews and guest feedback are critical for determining what’s meaningful for the guest. We all understand this, because oftentimes the fixes that will generate the most ROI are not necessarily the most expensive. Call it ‘value engineering’ whereby the more guest feedback you get the more you have to go on to improve operations which then translates into more guest satisfaction, the ability to command higher rates and, ultimately, healthier NOI or property valuations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Hotel-Guest-Survey-Tips.jpg)](https://insights.ehotelier.com/insights/2023/11/22/expert-tips-on-creating-long-term-value-from-hotel-guest-surveys/?ref=hotelrevenueinsights.com) --- ## [From hotel revenue management to hotel profitability management](https://catalaconsulting.co.uk/hotel-profitability/?ref=hotelrevenueinsights.com) This new focus acknowledges that while revenue is crucial, it is the profitability that ultimately determines a hotel’s financial health and success. [Profitability management](https://www.phocuswire.com/managing-total-profitability-in-hotels?ref=hotelrevenueinsights.com) encompasses a broader perspective, considering factors like cost control, efficient resource utilization, and value creation for guests. It’s a strategic shift from viewing rooms as the primary source of income to understanding the hotel as an ecosystem where various elements like amenities, services, and customer experience play a vital role in generating profit. This approach is not only about earning more but also about spending wisely, optimizing operations, and innovating services to enhance the overall financial performance of the hotel. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-11.03.01-AM.png)](https://catalaconsulting.co.uk/hotel-profitability/?ref=hotelrevenueinsights.com) --- ## [Contactless check-in for hotels and best tools](https://www.altexsoft.com/blog/contactless-hotel-check-in-tools/?ref=hotelrevenueinsights.com) Today, the presence of contactless check-in technology in hotels significantly influences travelers' decision-making when choosing a place to stay. This preference extends beyond safety and hygiene concerns to other considerations as well. This article describes the main types of contactless check-in systems, their functionality, and the benefits they offer. We provide a review of leading tools for contactless check-in, offering insights into their features. Additionally, the article offers actionable tips for hotels aiming to implement contactless check-in. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-24-at-11.05.45-AM.png)](https://www.altexsoft.com/blog/contactless-hotel-check-in-tools/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 18, 2023 URL: https://www.hotelrevenueinsights.com/november-18-2023/ Last updated: 2023-11-18T08:09:36.000Z ## [The dark side of Revenue Management: Avoiding ethical pitfalls](https://www.hospitalitynet.org/opinion/4119038.html?ref=hotelrevenueinsights.com) Let’s face it; we’ve all been tempted to play with rates to boost revenue. It’s the oldest trick in the revenue management book, you might even say that’s exactly what revenue management is. But I’m specifically referring to the practice of lowering prices during the booking process, then adding hidden fees later. The guest feels like they’ve been duped, but hey, you’ve made a few extra bucks, right? [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-9.36.51-AM.png)](https://www.hospitalitynet.org/opinion/4119038.html?ref=hotelrevenueinsights.com) --- ## [The role of profitability data in a comprehensive hotel benchmarking experience](https://str.com/data-insights-blog/role-profitability-data-comprehensive-hotel-benchmarking-experience?ref=hotelrevenueinsights.com) Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line. Those hoteliers who benchmark with STR find the data sets and analytics needed to cover the full hotel lifecycle, with monthly profitability features providing vital intelligence for building and executing investment and operational strategies. The end result? Improved operational efficiency and maximum hotel profitability. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-9.41.45-AM.png)](https://str.com/data-insights-blog/role-profitability-data-comprehensive-hotel-benchmarking-experience?ref=hotelrevenueinsights.com) --- ## [Spa trends, treatments and concepts to look and feel great in 2024](https://hospitalityinsights.ehl.edu/global-spa-trends?ref=hotelrevenueinsights.com) The wellness industry is rapidly growing into a trillion-dollar market, offering ample opportunities for new businesses to enter the sector with innovative products or services. EHL has compiled a list of the top global spa trends for 2024, indicating that the spa experience has evolved beyond pampering to include a wide range of healing therapies for the mind, body, and soul, as well as non-invasive treatments for those who wish to make minor adjustments to their physical appearance. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-9.45.06-AM.png)](https://hospitalityinsights.ehl.edu/global-spa-trends?ref=hotelrevenueinsights.com) --- ## [What are the benefits of hyper-personalisation in revenue management?](https://www.revfine.com/hyper-personalisation-benefits-in-revenue-management/?ref=hotelrevenueinsights.com) Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-9.52.35-AM.png)](https://www.revfine.com/hyper-personalisation-benefits-in-revenue-management/?ref=hotelrevenueinsights.com) --- ## [When dates matter: A CEO’s guide to calendar-centric hotel analytics](https://www.demandcalendar.com/blog/when-dates-matter-a-ceos-guide-to-calendar-centric-hotel-analytics?ref=hotelrevenueinsights.com) Understanding revenue patterns is crucial for effective management and strategic planning. However, a common challenge arises from the disconnect between the industry's inherent weekly business cycle and the standard practice of monthly reporting. This misalignment can lead to significant misinterpretations of performance data, impacting decision-making. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-9.55.27-AM.png)](https://www.demandcalendar.com/blog/when-dates-matter-a-ceos-guide-to-calendar-centric-hotel-analytics?ref=hotelrevenueinsights.com) --- ## [Hotel meeting room: Rates strategy to boost revenue](https://www.siteminder.com/r/hotel-meeting-room/?ref=hotelrevenueinsights.com) A hotel meeting room is a dedicated space within a hotel, specifically designed to host various events, from corporate meetings and workshops to private gatherings and seminars. These rooms are equipped with modern amenities such as audiovisual equipment, high-speed internet, comfortable seating, and often, catering services to ensure a seamless and productive experience for attendees. The flexibility of hotel meeting rooms allows them to be tailored to the specific needs of the event, whether it’s a boardroom setup for executive discussions or a theatre-style arrangement for larger presentations. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-10.17.10-AM.png)](https://www.siteminder.com/r/hotel-meeting-room/?ref=hotelrevenueinsights.com) --- ## [Google: What are the free and paid digital solutions for your hotel?](https://www.cendyn.com/blog/google-digital-hotel-solutions/?ref=hotelrevenueinsights.com) As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online. [![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-17-at-10.20.20-AM.png)](https://www.cendyn.com/blog/google-digital-hotel-solutions/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 11, 2023 URL: https://www.hotelrevenueinsights.com/november-11-2023/ Last updated: 2023-11-11T08:03:36.000Z ## [10 resort marketing tactics to take your property to the next level](https://hoteltechreport.com/news/resort-marketing?ref=hotelrevenueinsights.com) Are you looking for new and fresh marketing strategies to take your resort to new heights? Searching for ways to generate incremental bookings and revenue? It can be difficult to know where to start, especially when there are so many potential marketing strategies to try. Which ones are going to move the needle for your property? Since you don’t want to throw money into a strategy with little payoff, the marketing tactics we discuss in this article can deliver real results for your resort. Even with minimal initial investment, you can unlock more bookings, higher revenue, and happier guests. So if you’re trying to reach new guests or reconnect with past guests, these 10 resort marketing tactics can help you reach your goals. In this article we'll mention vendors that can help you succeed with these tactics - each vendor was selected by using the 'resorts' property type filter on HotelTechReport to identify the #1 solution for resorts in a given category. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-10.40.27-AM.png) [https://hoteltechreport.com/news/resort-marketing](https://hoteltechreport.com/news/resort-marketing?ref=hotelrevenueinsights.com) --- ## [5 hotel branding tips to get more direct bookings](https://blog.guestcentric.com/5-hotel-branding-tips-to-get-more-direct-bookings/?ref=hotelrevenueinsights.com) Welcome to the digital revolution of hospitality, where the battleground is virtual, and the spoils go to those who understand the nuanced dance of pixels and perception. This article isn’t just about websites; it’s about weaving narratives that whisper promises and designing visuals that imprint memories. It’s about understanding why a brand isn’t just a logo; it’s the soul of your hotel in the vast expanse of the internet. Read on to get insights from our award-winning clients about the power of hotel branding, how the story of your hotel or group should be communicated to your guests, and how a compelling brand can build trust and ultimately help you grow your direct business. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-10.45.40-AM.png) [https://blog.guestcentric.com/5-hotel-branding-tips-to-get-more-direct-bookings/](https://blog.guestcentric.com/5-hotel-branding-tips-to-get-more-direct-bookings/?ref=hotelrevenueinsights.com) --- ## [8 pre-stay communication ideas to increase guest satisfaction](https://insights.ehotelier.com/insights/2023/11/09/8-pre-stay-communication-ideas-to-increase-guest-satisfaction/?ref=hotelrevenueinsights.com) As a hotel tech provider, we understand the importance of creating a seamless and personalised guest journey for your property from when a booking is made. Like every other stage, the pre-stay stage is essential. It allows you to engage with your guests and set the tone for their upcoming experience. However, it’s essential to remember that not all guests are the same, and a one-size-fits-all approach won’t yield the best results. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/successful-travel-blogger.jpg) [https://insights.ehotelier.com/insights/2023/11/09/8-pre-stay-communication-ideas-to-increase-guest-satisfaction/](https://insights.ehotelier.com/insights/2023/11/09/8-pre-stay-communication-ideas-to-increase-guest-satisfaction/?ref=hotelrevenueinsights.com) --- ## [Benefits of focused market segmentation in hotels](https://www.demandcalendar.com/blog/benefits-of-focused-market-segmentation-in-hotels?ref=hotelrevenueinsights.com) Every guest is unique, and every stay is an opportunity to create memorable experiences. Hoteliers understand the significance of tailoring their offerings to meet guest preferences and needs, but how can they achieve this level of precision? The answer lies in the art and science of market segmentation. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-11.01.05-AM.png) [https://www.demandcalendar.com/blog/benefits-of-focused-market-segmentation-in-hotels](https://www.demandcalendar.com/blog/benefits-of-focused-market-segmentation-in-hotels?ref=hotelrevenueinsights.com) --- ## [Leveraging the essence of luxury for effective marketing strategies](https://hospitalityinsights.ehl.edu/essence-of-luxury-effective-marketing-strategies?ref=hotelrevenueinsights.com) Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries. Discover the essence of luxury! ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-11.05.43-AM.png) [https://hospitalityinsights.ehl.edu/essence-of-luxury-effective-marketing-strategies](https://hospitalityinsights.ehl.edu/essence-of-luxury-effective-marketing-strategies?ref=hotelrevenueinsights.com) --- ## [How to use hotel data to drive revenue](https://www.hospitalitynet.org/opinion/4119066.html?ref=hotelrevenueinsights.com) In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help. Hotel data revenue is the revenue that’s generated from using the zero-party and first-party data you receive directly from your guests. It can include email addresses, booking patterns, stay data, customer preferences, interests, and more. This type of hotel data not only helps you generate new revenue by claiming a bigger piece of the lodging industry pie, but it helps you maximize profits as well. Here we delve into specific ways you can leverage customer data to improve your business performance, drive additional revenue streams, and give you a competitive edge over OTAs. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-11.08.12-AM.png) [https://www.hospitalitynet.org/opinion/4119066.html](https://www.hospitalitynet.org/opinion/4119066.html?ref=hotelrevenueinsights.com) --- ## [A comprehensive guide to Event ROI](https://www.cvent.com/uk/blog/events/event-roi-guide?ref=hotelrevenueinsights.com) Events are a significant investment. But how do you know if that spending is paying off? Event ROI. It’s about setting measurable goals and evaluating data to maximise your event’s impact and value. In this post, I’ll explore the critical questions surrounding event ROI: Why calculate event ROI? What metrics matter most? How can technology like event planner software solutions boost outcomes? With strategic goal setting and measurement, your next event can deliver tangible ROI, not just expenses. After reading this blog, you’ll be better equipped to achieve event success you can quantify! (You’re welcome, stakeholders!) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-10-at-11.12.07-AM.png) [https://www.cvent.com/uk/blog/events/event-roi-guide](https://www.cvent.com/uk/blog/events/event-roi-guide?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 4, 2023 URL: https://www.hotelrevenueinsights.com/november-4-2023/ Last updated: 2023-11-04T07:02:59.000Z ## [How to make the 2024 hotel budgeting process as smooth and painless as possible](https://www.hotstats.com/blog/how-to-make-the-2024-hotel-budgeting-process-as-smooth-and-painless-as-possible?ref=hotelrevenueinsights.com) Are there ways to make the 2024 budgeting process more streamlined and efficient? For insights and advice, HotStats reached out to leading hospitality experts around the world. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-12.43.07-PM.png) [https://www.hotstats.com/blog/how-to-make-the-2024-hotel-budgeting-process-as-smooth-and-painless-as-possible](https://www.hotstats.com/blog/how-to-make-the-2024-hotel-budgeting-process-as-smooth-and-painless-as-possible?ref=hotelrevenueinsights.com) --- ## [Why your definition of Revenue Management needs an overhaul](https://www.demandcalendar.com/blog/why-your-definition-of-revenue-management-needs-an-overhaul?ref=hotelrevenueinsights.com) Revenue management has long been one of the cornerstones of hotel operations. Its traditional definition has guided countless professionals in optimizing profitability and driving success. But as the industry matures and guest expectations evolve, I have asked a crucial question: Does our established understanding of revenue management truly serve our current needs? More importantly, does it encapsulate the heart of hospitality? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-12.45.43-PM.png) [https://www.demandcalendar.com/blog/why-your-definition-of-revenue-management-needs-an-overhaul](https://www.demandcalendar.com/blog/why-your-definition-of-revenue-management-needs-an-overhaul?ref=hotelrevenueinsights.com) --- ## [7 ways to automate great hotel booking journeys this Black Friday](https://www.triptease.com/blog/7-automations-for-black-friday?ref=hotelrevenueinsights.com) Make hotel digital marketing a stress-free experience this Black Friday with tips to automate the customer booking journey, save time and increase revenue. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-12.53.34-PM.png) [https://www.triptease.com/blog/7-automations-for-black-friday](https://www.triptease.com/blog/7-automations-for-black-friday?ref=hotelrevenueinsights.com) --- ## [**Setting your hotel apart: Innovative direct booking perks**](https://blog.thehotelsnetwork.com/innovative-hotel-direct-booking-perks?ref=hotelrevenueinsights.com) Get inspired by these outside-the-box creative offers to increase website conversions. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-12.55.47-PM.png) [https://blog.thehotelsnetwork.com/innovative-hotel-direct-booking-perks](https://blog.thehotelsnetwork.com/innovative-hotel-direct-booking-perks?ref=hotelrevenueinsights.com) --- ## [The paradigm shift in new economic value from AI-powered hotel websites](https://insights.ehotelier.com/insights/2023/10/31/the-paradigm-shift-in-new-economic-value-from-ai-powered-hotel-websites/?ref=hotelrevenueinsights.com) To showcase how AI-enabled websites and integrated booking engines (IBEs) can unlock substantial new economic value for hotel properties, we sat down with Frank Reeves, Chief Evangelist at [SHR Group,](https://shrgroup.com/?ref=hotelrevenueinsights.com) to discuss the company’s next-generation website and IBE platform called [allora.ai](https://allora.ai/?ref=hotelrevenueinsights.com). Reeves is also the co-founder and CEO of Avvio (the developer of allora.ai) which was acquired by SHR in late 2022. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Robot-AI-Hand-on-Keyboard.jpg) [https://insights.ehotelier.com/insights/2023/10/31/the-paradigm-shift-in-new-economic-value-from-ai-powered-hotel-websites/](https://insights.ehotelier.com/insights/2023/10/31/the-paradigm-shift-in-new-economic-value-from-ai-powered-hotel-websites/?ref=hotelrevenueinsights.com) --- ## [Quick wins to increase holiday bookings on your hotel website ](https://www.cendyn.com/blog/quick-wins-for-conversions/?ref=hotelrevenueinsights.com) While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-1.11.00-PM.png) [https://www.cendyn.com/blog/quick-wins-for-conversions/](https://www.cendyn.com/blog/quick-wins-for-conversions/?ref=hotelrevenueinsights.com) --- ## [5 tips for hospitality leaders to do less and do it better](https://www.hospitalitynet.org/opinion/4118854.html?ref=hotelrevenueinsights.com) *“Do more with less”* has been the prevailing theme of the last three-ish years, driven first by the need to economize during the immediate business slowdown caused by the pandemic and then by staffing shortages as the hospitality industry began to recover. Unfortunately, the *“less”* we had was not adequate to cover the *“more*” we were expected to do. No matter how clever we tried to be, things slipped through the cracks, and burnout was real (and ongoing). Not that 2023 will be any easier. *“More”* is still too much. It’s not working, and we’re sacrificing quality and our mental health to meet this expectation. Last year, my challenge to hospitality leaders was to [make a *“don’t do”* list](https://www.zs.com/insights/dont-do-list-2022-hospitality.html?ref=hotelrevenueinsights.com) for 2022\. This year, I’m recommending we continue in that spirit and make 2023 the year that we do less—and do less better. I recognize we won’t magically have less to do. This is a change to the way we work, how work is deployed and how we organize ourselves and our teams. This will require some upfront work, investment and ongoing discipline. However, the results will be worth it. Here are five focus areas that will help you do less and do it better. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/11/Screenshot-2023-11-03-at-1.17.29-PM.png) [https://www.hospitalitynet.org/opinion/4118854.html](https://www.hospitalitynet.org/opinion/4118854.html?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 28, 2023 URL: https://www.hotelrevenueinsights.com/october-28-2023/ Last updated: 2023-10-28T07:10:51.000Z ## [Meaningful guest experience: Is sustainability the secret ingredient?](https://www.hospitalitynet.org/viewpoint/125000207.html?ref=hotelrevenueinsights.com) Here are two critical inquiries we present before industry experts: 1. What is a meaningful guest experience for you? 2. Do you have examples of best practices in regards to sustainable hospitality and meaningful guest experiences? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-11.44.25-AM.png) [https://www.hospitalitynet.org/viewpoint/125000207.html](https://www.hospitalitynet.org/viewpoint/125000207.html?ref=hotelrevenueinsights.com) --- ## [Not-so-spooky: Why automation shouldn’t be a source of fear for hoteliers](https://ideas.com/why-automation-shouldnt-be-source-of-fear/?ref=hotelrevenueinsights.com) It’s time to look under the bed, unmask the monster and shine a light on the creepiest corners of the automation attic by addressing some of the most common concerns we’ve heard from hoteliers about automated revenue management software. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-11.48.27-AM.png) [https://ideas.com/why-automation-shouldnt-be-source-of-fear/](https://ideas.com/why-automation-shouldnt-be-source-of-fear/?ref=hotelrevenueinsights.com) --- ## [Is the annual budget process still a necessary evil for hotels?](https://www.hotstats.com/blog/is-the-annual-budget-process-still-a-necessary-evil-for-hotels?ref=hotelrevenueinsights.com) For hotels, the annual budget process is like a high-stakes poker game in which the owners keep their cards close to their chest and the operators try to guess what cards they’re holding and if they’re bluffing. By the time everyone shows their hands and the year kicks in, the game has often changed significantly, and all bets are off. Does it have to be this way? Today, more data than ever is available to enable operators to budget and forecast based on current conditions rather than rely on outdated projections. But will this serve the needs of owners? For insights, HotStats reached out to hospitality leaders around the world. We asked them, “Is the annual budget process still a necessary evil for hotels?” Here is a condensed, edited roundup of their responses. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-11.51.18-AM.png) [https://www.hotstats.com/blog/is-the-annual-budget-process-still-a-necessary-evil-for-hotels](https://www.hotstats.com/blog/is-the-annual-budget-process-still-a-necessary-evil-for-hotels?ref=hotelrevenueinsights.com) --- ## [Crafting experiences: A strategic blueprint for modern hotels](https://www.demandcalendar.com/blog/crafting-experiences-a-strategic-blueprint-for-modern-hotels?ref=hotelrevenueinsights.com) In an age where the journey matters as much as the destination, hotels are undergoing a revolutionary shift. No longer just places of stay, they're becoming immersive experience hubs. This deep dive explores the strategic pillars guiding this transformation and invites you to reflect on how modern hospitality resonates with your own travel tales. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-11.53.18-AM.png) [https://www.demandcalendar.com/blog/crafting-experiences-a-strategic-blueprint-for-modern-hotels](https://www.demandcalendar.com/blog/crafting-experiences-a-strategic-blueprint-for-modern-hotels?ref=hotelrevenueinsights.com) --- ## [What is a five-star hotel?](https://www.cvent.com/uk/blog/hospitality/what-five-star-hotel?ref=hotelrevenueinsights.com) In today’s social media and crowd-sourcing era, it’s hard to know if certain properties are really worthy of the ratings they claim. What is a five-star hotel? What makes it different from a four-star hotel or a seven-star hotel? We’re answering these questions and more in our guide to 5-star hotels. Explore the technical definition, what has changed in the hotel rating system, and some real-life examples of five-star hotels you can use to compare and contrast your own property or book for your next vacation. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-12.04.06-PM.png) [https://www.cvent.com/uk/blog/hospitality/what-five-star-hotel](https://www.cvent.com/uk/blog/hospitality/what-five-star-hotel?ref=hotelrevenueinsights.com) --- ## [8 best resort management software of 2023](https://hoteltechreport.com/news/resort-management-software?ref=hotelrevenueinsights.com) What software do the leading resorts use? Can a resort use software designed for standard hotels? Hotels and resorts are similar, but their operational needs can vary significantly. Resort management software takes these needs into account, from more efficient tools for automation to better support for on-site outlets, but that doesn’t mean the software is totally different from what a hotel would use. With the right technology in place, your resort can increase guest satisfaction, employee engagement, and profitability, but it can be challenging to figure out what that right software is. In this article, we’ll introduce you to the best property management system and guest experience apps for resorts so you can make a well informed buying decision for your unique resort. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-12.07.22-PM.png) [https://hoteltechreport.com/news/resort-management-software](https://hoteltechreport.com/news/resort-management-software?ref=hotelrevenueinsights.com) --- ## [Exploring Buy Now, Pay Later to enhance guest loyalty and boost hotel direct bookings](https://www.cendyn.com/blog/buy-now-pay-later-to-boost-direct-bookings/?ref=hotelrevenueinsights.com) The hospitality industry has consistently led the way in adapting to the ever-changing needs of travelers and guests. One notable innovation that has recently gained substantial momentum is the “Buy Now, Pay Later” (BNPL) payment option. This innovative payment solution is revolutionizing the way travelers make reservations, dine at restaurants, and access a wide range of services within the hospitality sector. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-27-at-12.09.30-PM.png) [https://www.cendyn.com/blog/buy-now-pay-later-to-boost-direct-bookings/](https://www.cendyn.com/blog/buy-now-pay-later-to-boost-direct-bookings/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 21, 2023 URL: https://www.hotelrevenueinsights.com/october-21-2023/ Last updated: 2023-10-21T07:05:50.000Z ## [Restaurant technology trends to watch in 2024](https://hospitalityinsights.ehl.edu/restaurant-technology-trends?ref=hotelrevenueinsights.com) Technology and innovation is what has helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era. The F&B industry can no longer afford to ignore the trends that are helping businesses reinvent themselves to remain relevant and competitive. To help you stay ahead of these growing trends, we’ve put together a list of the top restaurant tech trends that you might want to consider investing in in the coming year. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-12.37.37-PM.png) [https://hospitalityinsights.ehl.edu/restaurant-technology-trends](https://hospitalityinsights.ehl.edu/restaurant-technology-trends?ref=hotelrevenueinsights.com) --- ## [Hotel benchmarking: Practical tips for maximizing RGI, ARI, and MPI](https://www.demandcalendar.com/blog/hotel-benchmarking-practical-tips-for-maximizing-rgi-ari-and-mpi?ref=hotelrevenueinsights.com) The distinction between a good hotel and a great one often hinges on the nuances of guest experience. While KPIs like RGI, ARI, and MPI might seem like the jargon of a revenue manager, they are, in fact, the pulse-checkers, revealing whether a hotel truly offers an exceptional guest experience. The harmonious blend of strategic data and a passion for hospitality truly sets a hotel apart. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-12.42.00-PM.png) [https://www.demandcalendar.com/blog/hotel-benchmarking-practical-tips-for-maximizing-rgi-ari-and-mpi](https://www.demandcalendar.com/blog/hotel-benchmarking-practical-tips-for-maximizing-rgi-ari-and-mpi?ref=hotelrevenueinsights.com) --- ## [How customer data can boost your hotel marketing strategy](https://www.hotelchamp.com/blog/boost-hotel-marketing-strategy-using-customer-data?ref=hotelrevenueinsights.com) Guest wants and needs are everchanging, and adapting quickly to market demands and changes is crucial for today’s hotel marketers. On top of that, in this digital age, it never hurts to be more data-driven in your overall business strategy. Leveraging customer data—collecting, analysing, and applying it—enables your hotel to tailor marketing efforts, effectively reaching your target audience and enhancing the guest experience. These insights not only guide you to make more informed data-driven decisions, but it’s also an easy way to save your team time and money in the long run. And while many hoteliers tend to underestimate the power of customer data, making it a focal point in your own strategy is a reliable way to ensure your hotel stays maintains a competitive edge. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-12.46.25-PM.png) [https://www.hotelchamp.com/blog/boost-hotel-marketing-strategy-using-customer-data](https://www.hotelchamp.com/blog/boost-hotel-marketing-strategy-using-customer-data?ref=hotelrevenueinsights.com) --- ## [Unlocking success: Black Friday, Cyber Monday, and Travel Tuesday insights for travel marketers](https://www.sojern.com/blog/unlocking-success-black-friday-cyber-monday-and-travel-tuesday-insights-for-travel-marketers?ref=hotelrevenueinsights.com) The holiday season isn't just about festive decorations and gift shopping. For travel marketers, it's a crucial period to leverage insights and maximize business growth. In this blog, we'll dive into our Black Friday, Cyber Monday, and Travel Tuesday insights tailored specifically for you. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-12.49.38-PM.png) [https://www.sojern.com/blog/unlocking-success-black-friday-cyber-monday-and-travel-tuesday-insights-for-travel-marketers](https://www.sojern.com/blog/unlocking-success-black-friday-cyber-monday-and-travel-tuesday-insights-for-travel-marketers?ref=hotelrevenueinsights.com) --- ## [The psychology of colour in hotel spaces](https://insights.ehotelier.com/insights/2023/10/19/the-psychology-of-colour-in-hotel-spaces/?ref=hotelrevenueinsights.com) Hotels are immersive settings with the ability to elicit emotions, create moods, and leave long-lasting imprints. They are more than just sleeping accommodations. Hoteliers and interior designers must master both the art and science of comprehending the significant effect that colour has on our thoughts, feelings, and behaviours within these places. Each colour choice made for a hotel environment has a specific function, from the cosy embrace of earthy tones to the energizing allure of brilliant colours. In this blog, let’s discover some creative hotel room colour combinations and how they can be used to design environments that calm, energise, and inspire, turning your next hotel stay into a rich, emotional trip rather than just a place to sleep. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Color-Guide-Display.jpg) [https://insights.ehotelier.com/insights/2023/10/19/the-psychology-of-colour-in-hotel-spaces/](https://insights.ehotelier.com/insights/2023/10/19/the-psychology-of-colour-in-hotel-spaces/?ref=hotelrevenueinsights.com) --- ## [Debunking the myths about AI-driven hotel revenue management systems](https://www.hospitalitynet.org/opinion/4118687.html?ref=hotelrevenueinsights.com) AI is everywhere. And the tech is as powerful as it is polarizing. And whenever something is polarizing, you tend to hear opposing views about it, making it difficult to separate the wheat from the chaff. So that's what we're going to do in this post. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-1.01.59-PM.png) [https://www.hospitalitynet.org/opinion/4118687.html](https://www.hospitalitynet.org/opinion/4118687.html?ref=hotelrevenueinsights.com) --- ## [Hotels to pay middlemen $75 billion in 2023: Skift Research](https://skift.com/2023/10/13/hotels-to-pay-middlemen-75-billion-in-2023-skift-research/?ref=hotelrevenueinsights.com) Hotel companies pay billions a year to online travel agencies and other distributors. Our estimate of how much is eye-opening. So is hoteliers' naiveté about how sustainable their level of spending is. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-20-at-1.07.30-PM.png) [https://skift.com/2023/10/13/hotels-to-pay-middlemen-75-billion-in-2023-skift-research/](https://skift.com/2023/10/13/hotels-to-pay-middlemen-75-billion-in-2023-skift-research/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 14, 2023 URL: https://www.hotelrevenueinsights.com/october-14-2023/ Last updated: 2023-10-14T07:02:21.000Z ## [Bridging the tech gap…What is holding us back?](https://www.hospitalitynet.org/viewpoint/125000206.html?ref=hotelrevenueinsights.com) In a [recently contributed article on Hospitality Net](https://www.hospitalitynet.org/opinion/4118355.html?ref=hotelrevenueinsights.com), I asked myself the question of why we see a slow pace of hotel groups upgrading to contemporary tech stacks. Innovative and open-architecture applications that the hospitality sector has long anticipated are now accessible, providing vast and flexible options ready to be deployed. From data analytics, digital transitions, and understanding revenue flows to business intelligence, everything is available at attractive SaaS pricing. Modern technology solutions available today have the potential to transform our industry into genuine tech and data-driven entities. Yet, the question remains: why haven't all made the shift instantly? What's holding us back? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Bridging-tech.jpg) [https://www.hospitalitynet.org/viewpoint/125000206.html](https://www.hospitalitynet.org/viewpoint/125000206.html?ref=hotelrevenueinsights.com) --- ## [High turnover in the Hospitality Industry: A result of neglected training](https://hospitalityinsights.ehl.edu/training-high-turnover-rates-hospitality?ref=hotelrevenueinsights.com) In the hospitality industry, providing excellent service is crucial to success. However, achieving this goal is not easy, as the industry is complex and requires a high level of dedication and skill. One of the most significant challenges faced by hospitality businesses is high staff turnover rates. In this blog post, we will explore the impact of high turnover rates, the importance of proper training, and effective training strategies to help reduce turnover rates in the hospitality industry. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.24.06-PM.png) [https://hospitalityinsights.ehl.edu/training-high-turnover-rates-hospitality](https://hospitalityinsights.ehl.edu/training-high-turnover-rates-hospitality?ref=hotelrevenueinsights.com) --- ## [Measuring up: A quick guide to important meetings and events KPIs](https://ideas.com/a-quick-guide-to-important-meetings-events-kpis/?ref=hotelrevenueinsights.com) For many hospitality providers, making the most of your available event space is the next chapter in total revenue optimization—but it also requires a new set of key performance indicators (KPIs) that fit the purpose. If you’re coming from a world of rooms-based revenue management, you’re likely well-acquainted with our old friends revenue per available room (RevPAR) and average daily rate (ADR) and why they matter. But where do you start when thinking through how to track and evaluate event space performance? There’s seemingly a million ways you can slice and dice the quantifiable data associated with your event space—but what’s actually useful to measure, and why? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.27.03-PM.png) [https://ideas.com/a-quick-guide-to-important-meetings-events-kpis/](https://ideas.com/a-quick-guide-to-important-meetings-events-kpis/?ref=hotelrevenueinsights.com) --- ## [Staying ahead in Hospitality: The role of real-time insights](https://www.demandcalendar.com/blog/staying-ahead-in-hospitality-the-role-of-real-time-insights?ref=hotelrevenueinsights.com) Guest satisfaction is crucial to our industry's success. As hoteliers, we must prioritize their experience, as it affects revenue, reviews, and reputation. Real-time feedback can be challenging due to system flaws, delayed data flows, and imperfect integrations. Without instant insights, we can't be proactive in enhancing their experience. The commercial team takes on the challenge of leading the way. Their role is critical in navigating potential customers and guests through the initial stages. Their expertise enables us to draw attention, spark interest, and, most importantly, make sales. Every action to build customer relationships, attract guests, booking process, pre-arrival email, check-in upsell, and interaction during the stay reflects the opportunity to generate revenue. Without organized and up-to-date systems, even the most dedicated teams can struggle. Delayed or inaccurate data can determine whether a guest chooses the hotel or a competitor. This brings us to the main point of our discussion: in a world where real time information is key to increasing revenue, is it time for us to invest in a new system? A system that not only promises growth but also significant cost savings. Let's explore this further. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.31.35-PM.png) [https://www.demandcalendar.com/blog/staying-ahead-in-hospitality-the-role-of-real-time-insights](https://www.demandcalendar.com/blog/staying-ahead-in-hospitality-the-role-of-real-time-insights?ref=hotelrevenueinsights.com) --- ## [Seize the spotlight: Maximize direct bookings with local event magic](https://blog.thehotelsnetwork.com/maximize-direct-bookings-with-local-event-magic?ref=hotelrevenueinsights.com) Whether they revolve around sports, fashion, music or art, public events possess a unique power to bring together diverse crowds from across the globe. Amidst the excitement and anticipation that surrounds these gatherings, one critical aspect is certain: the attendees will be in search of a place to stay. This presents a golden opportunity for hoteliers to showcase their offerings as the ideal choice for travelers looking to enhance their event experience, through proximity alone or persuaded by additional direct booking incentives. To position your hotel as the clear choice for these event participants, it’s important to target your communication strategically, construct offers tailored to the preferences of your audience, and even involve yourself in the festivities! Let’s explore some ways you can seize the moment and turn local event traffic into increased direct revenue. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.39.56-PM.png) [https://blog.thehotelsnetwork.com/maximize-direct-bookings-with-local-event-magic](https://blog.thehotelsnetwork.com/maximize-direct-bookings-with-local-event-magic?ref=hotelrevenueinsights.com) --- ## [Hotel data: Insights for reading reports and results](https://www.siteminder.com/r/hotel-data/?ref=hotelrevenueinsights.com) Data at your hotel is everywhere and can be a driver of your entire business strategy. It’s especially important to prioritise data as a tool in the current era of hotel commerce where traveller demands are higher than ever. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.48.42-PM.png) [https://www.siteminder.com/r/hotel-data/](https://www.siteminder.com/r/hotel-data/?ref=hotelrevenueinsights.com) --- ## [Revenue management systems for hotels: Products and features](https://www.altexsoft.com/blog/revenue-management-system/?ref=hotelrevenueinsights.com) Navigating the open seas of the hospitality industry means dealing with the ever-changing winds of demand and prices. A solid *revenue management system (RMS)* serves as a trusted steering wheel, guiding in the right direction and making that journey smoother. With the right RMS in place, hotels and vacation rentals can optimize room pricing, enhance occupancy rates, and boost overall revenue. From analyzing real-time data to making forecasts about future trends, these systems provide functionality for staying ahead in a dynamic hospitality market. This article offers insights into the essential features of RMS and introduces the top providers shaping this sector. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-13-at-12.52.13-PM.png) [https://www.altexsoft.com/blog/revenue-management-system/](https://www.altexsoft.com/blog/revenue-management-system/?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Transforming Hotel Industry: Elevating Revenue and Guest Satisfaction with HolidayHero Guest App URL: https://www.hotelrevenueinsights.com/holidayhero/ Last updated: 2023-10-09T23:16:24.000Z In the competitive world of the hotel industry, boosting revenue while ensuring guest satisfaction is the ultimate goal for every hotelier. In this digital age, technology plays a pivotal role in achieving these objectives, and one such tool that has been making waves is the [HolidayHero guest app](https://www.holidayhero.com/guest-app?ref=hotelrevenueinsights.com). As a SaaS guest experience software provider, HolidayHero enhances guest satisfaction and minimizes costs, making it a cost-effective solution for hotels looking to stay ahead of the curve. ### The Role of Guest Experience Applications in the Hotel Industry Guest experience applications are reshaping the industry, offering hyper-personalization and streamlining the guest journey from booking to checkout. These apps facilitate real-time communication, providing convenience and fostering engagement by offering local insights and digital concierge services. Furthermore, they provide invaluable data insights, enhancing guest satisfaction and loyalty. In today's fiercely dense market, these applications serve as crucial differentiators, attracting tech-savvy travelers seeking exceptional experiences and representing a transformative force in the industry. ### HolidayHero Guest App [HolidayHero](https://www.holidayhero.com/?ref=hotelrevenueinsights.com) is a guest experience platform, that provides guest app solutions designed to enhance guest satisfaction and drive revenue growth. This progressive application offers a comprehensive suite of functionalities that can redefine a hotel's operations. Its agile and user-friendly interface is exemplified by the fact that it takes only 5 minutes to create your personalized guest application. From personalized digital guidebooks to local recommendations, targeted upselling, and customizable branding, the HolidayHero guest app is an invaluable tool for modern hoteliers. Let's analyze the main features of the guest app and how they enhance guest experiences and increase revenue. **A. Digital Guidebook** [HolidayHero's digital guidebooks](https://www.holidayhero.com/guidebooks?ref=hotelrevenueinsights.com) empower guests with a user-friendly interface to explore the hotel’s surroundings and book hotel amenities, services, and local recommendations for dining, entertainment, and activities in the area. It functions as a personalized concierge service, ensuring guests have everything they need at their fingertips. This level of convenience enhances guest satisfaction and increases engagement with hotel services while promoting local experiences and cultivating strategic partnerships with local businesses, bolstering the hotel's appeal and revenue streams. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-09-at-12.20.35-PM.png) **B. Upselling Services** [Upselling](https://www.holidayhero.com/upsells?ref=hotelrevenueinsights.com) is a proven strategy to boost hotel revenue, and the HolidayHero guest app excels in this arena. With targeted upsell offers seamlessly integrated into the app, hotels can entice guests to enhance their stay. Whether it's spa treatments, in-room dining, or special requests like champagne service, the app presents these opportunities persuasively, contributing significantly to your hotel's bottom line. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-09-at-12.21.23-PM.png) **C. [Branding Possibilities](https://www.holidayhero.com/hotel-branding?ref=hotelrevenueinsights.com)** Your hotel's brand identity is valuable, and HolidayHero understands its significance. Hotels can personalize their appearance through the app, creating a consistent brand experience for guests. This reinforces your hotel's unique identity and fosters a sense of loyalty among guests, encouraging repeat bookings and positive reviews. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/10/Screenshot-2023-10-09-at-12.21.56-PM.png) ### Maximizing Revenue with HolidayHero The true power of the HolidayHero Guest App lies in its ability to boost hotel revenue through personalized upselling strategies. By harnessing guest data and preferences, hotels can make tailored recommendations, enticing guests with offers and promotions that align perfectly with their interests. Also, implementing a SaaS guest experience software can lead to significant cost savings for hotels. Streamlined check-in reduces the need for additional front desk staff, saving labor costs. Additionally, the app allows the guests to book for next year, which helps you save money on OTA’s. ### Guest Satisfaction and Loyalty The HolidayHero Guest App can help hotels succeed by providing personalized experiences that align with guest preferences. This can lead to a significant increase in positive reviews and ratings and the development of loyal customers who become brand advocates. Guest satisfaction is not just a number but a commitment to excellence that sets the HolidayHero Guest App apart. The app allows hoteliers to excel in a competitive market and create a lasting legacy of guest satisfaction and loyalty. HolidayHero is a dynamic tool that enhances guest experiences and significantly contributes to a hotel's revenue. Its ability to tailor offerings, boost guest satisfaction, and streamline operations positions it as an indispensable asset for hotels in the modern hospitality landscape. As hotels seek ways to thrive in a competitive market, HolidayHero emerges as a cost-effective solution that brings both guest satisfaction and financial success within reach. Operators interested in having their [hotel guest app](https://www.holidayhero.com/hotels?ref=hotelrevenueinsights.com) can request a free trial on the HolidayHero website. ### ABOUT THE AUTHOR Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform transforming the hospitality sector through innovative technology solutions. With over a decade entrenched in the tech industry, Sjeel carries a profound understanding and unyielding passion for fostering growth and scalability within SaaS solutions in the hospitality industry. ### Weekly Insights. September 30, 2023 URL: https://www.hotelrevenueinsights.com/september-30-2023/ Last updated: 2023-09-30T07:03:01.000Z ## [Bridging the tech gap…a dream come true!](https://www.hospitalitynet.org/opinion/4118355.html?ref=hotelrevenueinsights.com) Yes, yes, yes the contemporary tech systems the hospitality industry has been waiting for are available now and offer incredible open-ended solutions...ready for implementation. Data, digital, gross revenue to net revenue to profit contribution, and BI, it is all there against very favorable SaaS pricing...a dream come true for all hoteliers. So why is not everyone switching over immediately? What holds us back? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.22.01-AM.png) https://www.hospitalitynet.org/opinion/4118355.html --- ## [How hoteliers are using AI for Revenue Management](https://hospitalityinsights.ehl.edu/hotel-revenue-management-trends-you-need-to-know?ref=hotelrevenueinsights.com) Hotel revenue management is the process of optimizing revenue by predicting demand and setting prices accordingly, most commonly found in hotels to forecast occupancy in order to maximize their room rate, hotel marketing strategy, and overall property performance. It's a complex and ever-evolving field for a revenue manager to navigate, with many channels and tools to keep up-to-date with. But it is a key function for any hotel that wants to remain competitive in today's marketplace to get a firm handle on in order to welcome more guests through their doors. Today, Artificial Intelligence is making the job of data analysis much easier in a variety of ways, this article will go into detail about how Revenue Managers can use AI to get ahead of the competition. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.26.37-AM.png) https://hospitalityinsights.ehl.edu/hotel-revenue-management-trends-you-need-to-know --- ## [Innovative strategies for hotel revenue growth](https://global.hsmai.org/insight/innovative-strategies-for-hotel-revenue-growth/?ref=hotelrevenueinsights.com) With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella. Aiming to improve topline revenue, combat rising operational costs, and increase guest conversion, ancillary and other revenue streams will become as important as rooms revenue in the blink of an eye. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.31.57-AM.png) https://global.hsmai.org/insight/innovative-strategies-for-hotel-revenue-growth/ --- ## [6 strategies for crafting a personalised digital guest experience](https://www.hotelchamp.com/blog/strategies-personalised-digital-guest-experience?ref=hotelrevenueinsights.com) Travellers planning their holidays spend countless hours immersed in endless research, exploring destinations, modes of travel, schedules, and places to stay. Choosing a hotel can be particularly overwhelming due to the plethora of options available, and travellers will inevitably opt for the one that speaks to them the most. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. To be their pick, you have to demonstrate your ability to meet their needs during their research phase—you have to grab their attention online. We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.35.02-AM.png) https://www.hotelchamp.com/blog/strategies-personalised-digital-guest-experience --- ## [Transforming stays into cherished memories](https://insights.ehotelier.com/insights/2023/09/29/transforming-stays-into-cherished-memories/?ref=hotelrevenueinsights.com) As a hotelier, you naturally want your guests to relish the moments they spend in your accommodations. You do your best to regularly wow them and provide a sense of familiarity and comfort. Amp up your efforts by constantly looking for new opportunities to impress and honor those who stay with you on their travels. Use some of the following ideas to kickstart your mission to make staying at your hotel a memory that guests will cherish for years to come. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/bigstock-White-Two-Towel-Swans-On-The-B-329828758-e1695234275236.jpg) https://insights.ehotelier.com/insights/2023/09/29/transforming-stays-into-cherished-memories/ --- ## [Maximising total revenue with a hyper-personalised guest upsell journey](https://oaky.com/en/blog/maximising-total-revenue-with-a-hyper-personalised-guest-upsell-journey?ref=hotelrevenueinsights.com) Traditionally, the act of upselling has carried a negative connotation, often associated with a mere pursuit of profit. However, hotel upselling has shifted dramatically. It has evolved into a sophisticated approach to enhance the guest experience. When done right, it can seamlessly extend the offline experience at the property to the online digital journey. This way, hotels can create more exceptional moments that visitors can enjoy during their stay. The result — a more holistic and immersive journey. The essence of upselling, though, lies in its finesse. To be successful, you need to provide valuable offerings without encroaching upon the guest's experience. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.40.13-AM.png) https://oaky.com/en/blog/maximising-total-revenue-with-a-hyper-personalised-guest-upsell-journey --- ## [Personalization in hospitality: Stages, key elements, and industry examples](https://www.altexsoft.com/blog/personalization-hospitality/?ref=hotelrevenueinsights.com) Personalizationin hospitality is a process of tailoring content, messages, offers, and services to suit a guest’s lifestyle, preferences, and requirements. It aims to enhance customer experience and create a long-lasting, meaningful relationship between the client and the brand. When speaking of personalization in the hotel context, the first thing that comes to mind is room decoration for a special occasion or a bottle of favorite champagne for a repeat guest. But today, an individualized approach goes beyond offline interactions occurring at arrival. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-29-at-11.45.18-AM.png) https://www.altexsoft.com/blog/personalization-hospitality/ --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 23, 2023 URL: https://www.hotelrevenueinsights.com/september-23-2023/ Last updated: 2023-09-23T07:01:07.000Z ## [Revenue Management: It’s not just for revenue managers anymore](https://www.hospitalitynet.org/opinion/4118230.html?ref=hotelrevenueinsights.com) How often have you seen this at your hotel: Sales managers referring to the revenue management team as ‘the sales prevention department’ because they keep turning away their leads? Front office complaining about how revenue management keeps selling low opaque rates? Or event managers showing up to pick-up meetings without the answers to the questions they know they will be asked. It doesn’t have to be like this. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-10.36.03-AM.png) https://www.hospitalitynet.org/opinion/4118230.html --- ## [Ready for the future? 5 leadership trends reshaping Hospitality](https://hospitalityinsights.ehl.edu/leadership-trends-shaping-hospitality-businesses?ref=hotelrevenueinsights.com) New technologies, employee well-being, CSR, and Diversity, Equity and Inclusion initiatives are all strong trends influencing the management of global hospitality businesses today. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-10.47.43-AM.png) https://hospitalityinsights.ehl.edu/leadership-trends-shaping-hospitality-businesses --- ## [SEO best practices to boost your hotel website](https://www.hotelchamp.com/blog/hotel-website-seo-best-practices?ref=hotelrevenueinsights.com) Travellers’ behaviour online has shifted significantly in the past few years. Now, people planning their travels are spending more time researching and locking in their plans well ahead of time. And since the pandemic, they are prioritising hotel websites with detailed and relevant information that is easily accessible to them. With this return to travel, there is also a return of online competition from OTAs and booking websites—making SEO optimisation for your hotel website more crucial now than ever before. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-10.55.17-AM.png) https://www.hotelchamp.com/blog/hotel-website-seo-best-practices --- ## [Mastering influencer collaborations: elevating your hotel’s brand in the digital era](https://insights.ehotelier.com/insights/2023/09/20/mastering-influencer-collaborations-elevating-your-hotels-brand-in-the-digital-era/?ref=hotelrevenueinsights.com) In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Cogwheel-e1694786891945.jpeg) https://insights.ehotelier.com/insights/2023/09/20/mastering-influencer-collaborations-elevating-your-hotels-brand-in-the-digital-era/ --- ## [Mobile bookings: Winning strategies for hotels](https://www.siteminder.com/r/mobile-bookings/?ref=hotelrevenueinsights.com) For the hotel and travel market, smartphones present a captive audience looking to escape the mundane routine of the everyday. Whether it’s reading hotel reviews, comparing promotion packages and prices, or checking availability, it’s increasingly being done on a mobile device. In this blog, we’ll delve into how you can leverage this seismic shift in consumer behaviour to your advantage, ensuring that your hotel doesn’t just stay in the game but sets the rules. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-11.08.33-AM.png) https://www.siteminder.com/r/mobile-bookings/ --- ## [Building better: A guide to hotel floor plans](https://www.cvent.com/uk/blog/hospitality/hotel-floor-plans?ref=hotelrevenueinsights.com) Designing a building or business requires experience in architectural design and a background in structural engineering. In the past, creating a hotel floor plan would require a team of experts and a significant budget to pay for their services. With the help of modern technology and powerful software, however, anyone can design functional, efficient, and attractive hotel floor plans—including you! This guide explains everything you need to know about hotel floor plans and their impact on guests’ perceptions. We explore how to create, redesign, and refresh hotel floor plans and different options for varying property types. We examine event layout management and review interactive tools hotels can use to manage meeting spaces, public spaces, guestrooms, and more. If you’re looking for tips, tricks, or tools you can use to refresh your hotel’s floor plan, this is the guide for you. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-11.12.14-AM.png) https://www.cvent.com/uk/blog/hospitality/hotel-floor-plans --- ## [Restaurant revenue management: Strategies for successful managers](https://www.revfine.com/restaurant-revenue-management/?ref=hotelrevenueinsights.com) Getting your restaurant revenue management strategy right can be critical for the success of your business. In this article, you’ll learn everything you need to know about revenue management: what it is, what it can do for your business, and how to craft and implement the perfect strategy. You’ll discover key tactics and ways to apply them to your restaurant. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-22-at-11.16.12-AM.png) https://www.revfine.com/restaurant-revenue-management/ --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 16, 2023 URL: https://www.hotelrevenueinsights.com/september-16-2023/ Last updated: 2023-09-16T07:04:36.000Z ## [The power of website URL customization in the hospitality industry](https://www.cendyn.com/blog/website-url-customization-in-hospitality/?ref=hotelrevenueinsights.com) In today’s digital age, an online presence is crucial for businesses across industries, including the hospitality sector. A well-designed website can be a powerful tool to attract, engage, and retain customers. However, it’s not just about having a website; it’s about optimizing every aspect to provide the best user experience. One often overlooked yet vital aspect is URL customization, particularly in avoiding the confusion of having your website’s “www” and non-“www” versions appear in search engine listings. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.01.51-PM.png) https://www.cendyn.com/blog/website-url-customization-in-hospitality/ --- ## [Guest loyalty programs provide, but they cost](https://www.cbre.com/insights/briefs/guest-loyalty-programs-provide-but-they-cost?ref=hotelrevenueinsights.com) To gain a better understanding of recent trends in franchise fees and Guest Loyalty Program costs, CBRE analyzed the franchise-related payments made by 3,421 U.S. hotels from 2021 to 2022. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.04.58-PM.png) https://www.cbre.com/insights/briefs/guest-loyalty-programs-provide-but-they-cost --- ## [Travel wholesalers: Complete guide for hotels](https://www.siteminder.com/r/travel-wholesalers/?ref=hotelrevenueinsights.com) Also known as bed banks, wholesalers are a ‘middleman’ sitting between travel agents and travel suppliers (in this case your hotel). They will never sell your rooms directly to travellers. Every wholesaler will have a unique price for operators to participate in their programs and often different wholesalers will sell in different ways. For instance, some may sell rooms only while others will deal in packages. Some are even limited to specific property types or markets. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.09.18-PM.png) https://www.siteminder.com/r/travel-wholesalers/ --- ## [Traveling deliberately: Sabre analysis reveals three key trends in the new corporate travel landscape](https://www.sabre.com/insights/traveling-deliberately-sabre-analysis-reveals-three-key-trends-in-the-new-corporate-travel-landscape/?ref=hotelrevenueinsights.com) Sabre has examined how new ways of working are impacting the world of business travel. Our data reveals that companies and travelers are taking a more deliberate approach to business travel than ever before. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.13.57-PM.png) https://www.sabre.com/insights/traveling-deliberately-sabre-analysis-reveals-three-key-trends-in-the-new-corporate-travel-landscape/ --- ## [Don't use 'Price Sensitivity' as an excuse: You can't back it up](https://www.demandcalendar.com/blog/dont-use-price-sensitivity-as-an-excuse-you-cant-back-it-up?ref=hotelrevenueinsights.com) Talk to any hotel operator about empty rooms, and you'll likely hear about price sensitivity. It's the go-to explanation, the default setting, and the universal scapegoat for low occupancy rates. But what if the industry's collective understanding of this term is superficial at best and downright misleading at worst? What if the relentless focus on price is causing more harm than good? This blog post aims to challenge the conventional wisdom surrounding price sensitivity, reveal its complexities, and propose alternative strategies that could be game-changers for the hospitality industry. If you think you know all there is to know about price sensitivity, prepare to think again. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.18.11-PM.png) https://www.demandcalendar.com/blog/dont-use-price-sensitivity-as-an-excuse-you-cant-back-it-up --- ## [Data-driven marketing strategy for hospitality: Best practices & tools](https://hospitalityinsights.ehl.edu/data-diven-marketing-stategy-hospitality?ref=hotelrevenueinsights.com) Today, in the best marketing teams, nothing is improvised. Data is the most valuable asset for these teams, and decisions, strategies, and campaigns are based on it. Marketers in the hospitality industry have embraced this trend, but the data and skills to use it wisely are still lacking in many teams and companies in the sector. Just like marketing specialists, industry leaders and executives must understand data-driven marketing in order to reap its benefits. Here’s a breakdown of the trends that are shaping this practice and some tools and tips for getting the most out of the current data tsumani that the digital world is experiencing. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.21.12-PM.png) https://hospitalityinsights.ehl.edu/data-diven-marketing-stategy-hospitality --- ## [Who needs AI?](https://www.hospitalitynet.org/opinion/4118119.html?ref=hotelrevenueinsights.com) My recent trip to HSMAI’s annual Revenue Optimization Conference resulted in (no surprises) all talk about AI this and AI that. At a subsequent meeting with my peers, which further underlined this all consuming topic from session to session, a colleague turned to me and said *“… are we tired of AI yet?”* I had to nod in the affirmative. Now, I am *not* insinuating that we neglect AI and return to our trusted notepads and voice recorders; AI has so much to offer the world of revenue management, which is a highly detailed discipline in need of more efficiency - particularly given today’s labor shortages. I’m enthusiastic to see how AI evolves in this space. However, as I look across the current distribution and revenue management landscape, I see lots of missed opportunities for our member hotels that can be set right today. I’ll share a few. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-15-at-5.26.10-PM.png) https://www.hospitalitynet.org/opinion/4118119.html --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Elevating your hospitality game: 7 ways how automated payments can benefit your hotel URL: https://www.hotelrevenueinsights.com/automated-payments/ Last updated: 2023-09-11T18:54:43.000Z Let's consider how money flows through a hotel – from booking rooms to paying for food and services. All these payments keep the business running smoothly. However, handling numerous transactions manually every day can be stressful for both guests and hotel staff. We all want payments to be quick and effortless, without any extra hassle. Luckily, there's a solution: automated payments. Things like mobile payments, peer-to-peer transactions, and digital wallets have become common ways customers prefer to pay. These methods provide convenience and much-needed peace of mind. *In this article, we'll journey into how automation is changing the financial game in hotels and ask the CEO of* [*HotelFriend*](https://hotelfriend.com/?ref=hotelrevenueinsights.com) *about why going digital is paramount. No more complicated money talk – we're diving into a world where technology takes care of the hard parts, making hotel stays super smooth for everyone involved.* **What are the automated payments in the hospitality industry?** You've probably heard the term "payment automation" a few times, but let's get down to what it means. In this case, automation works as a digital assistant that handles the complex parts of processing transactions for you. **It's about letting the backstage work of vendors, banks, card networks, and other technical bits happen behind the scenes,** while you and your team focus on creating exceptional experiences for your guests. Now, the pivotal question is: how can a hotel achieve this? The solution lies in **integration** with a payment system through a Property Management System (PMS). This integration empowers your payments to occur at any touchpoint during your guest's stay. Whether it's through your booking engine, at the front desk, or just before they arrive – this approach enhances security and efficiency and even boosts your overall earnings. **How does hotel payment processing work?** Let's demystify the process by looking at the most common scenario. It's the end of a guest’s hotel stay, and it's time to settle the bill. As our guest approaches the front desk with their credit card, here is what usually happens: 1. **Presenting the card.** The guest hands over their credit card to cover the expenses incurred during their stay. 2. **Initiating the payment.** The hotel staff requests the guest to either tap or swipe their card on the terminal, kickstarting the payment process. 3. **Communication with the bank.** The payment processor sends a virtual message to the guest's bank through the credit card system. This message asks for permission to charge the specified amount. 4. **Bank approval.** The guest's bank responds by sending an "approval code," confirming the green light for the transaction. The hotel staff records this code to ensure security and provides the guest with a receipt for the payment. 5. **Funds Transfer.** Simultaneously, the bank transfers the payment into the hotel’s merchant account. Later, this amount is deposited into the hotel's bank account. The beauty of this process lies in its automatic nature; no manual intervention is required. Other payment methods, such as online transactions or digital wallets, operate in quite similar ways. Furthermore, if your Property Management System integrates with a payment processor, various associated tasks—like manually emailing guests seven days prior to their stay for prepayments—can be eradicated. **Embracing automated payments in the new normal** The way we book and pay for hotels has undergone a remarkable transformation, especially during СOVID. [The Hotelier Technology Sentiment Report](https://www.stayntouch.com/wp-content/uploads/2022%20Hotelier%20Technology%20Sentiment%20Report%20%287%29.pdf?ref=hotelrevenueinsights.com) reveals a fascinating insight: around 82% of surveyed hoteliers, a total of 525, introduced at least one form of technology during the pandemic. This surge underscores the rapid adoption of technology-driven solutions across the industry. While upgrades in the hospitality industry are plenty, hotel payment automation really deserves the spotlight. Since 2019, even more people started using contactless payments like Apple Pay and Google Pay. A [survey by Rapyd](https://www.rapyd.net/blog/contactless-and-digital-payments/?ref=hotelrevenueinsights.com) found that 60% of consumers want to use touchless payments instead of cash. Adapting to this change and catering to rising demands is extremely important for hotels in their competition for clients. In the modern landscape, having a seamless payment process is no longer just a competitive advantage – it's non-negotiable. Payments have transformed into a commodity, with accessible payment options available through local banks, payment service providers, and fintech organizations. **The 7 reasons why you should automate your payments** Incorporating automation means revolutionizing the way your hotel does business, benefiting both your establishment and your guests. Here are seven reasons why you should definitely consider doing this for payments in your hotel: - ****To stay on top of regulations** Following rules like PCI and PSD2 on top of local regulations can feel like a major challenge for some hotels. But here's some good news: hotels don't have to handle this all by themselves anymore. Most of the automated payment system providers are compliant so you can be sure to follow these rules as well. - ****To make things easier for everyone** Used to the swift convenience of eCommerce, your guests expect the same experience when booking hotels online. Yet, outdated websites and in-person check-ins clash with these expectations. This disconnect not only drives potential guests away but also сuts conversion rates. Luckily, automation lets them quickly settle their payments and enjoy faster check-ins and check-outs. - ****To keep sensitive data safe** While alternative payment methods are becoming mainstream, concerns about data security and fraud mitigation are high. But avoiding these methods entirely is not a viable solution. To make your life easier, fraud detection technologies and robust security practices have become integral parts of automated payment processors. - **To free time for connection with guests** According to [McKinsey’s insights](https://www.mckinsey.com/~/media/mckinsey/featured%20insights/Digital%20Disruption/Harnessing%20automation%20for%20a%20future%20that%20works/MGI-A-future-that-works-Executive-summary.ashx?ref=hotelrevenueinsights.com), businesses could reclaim up to 69% of their time by automating data processing tasks. The first example is the front desk, where hours are spent swiping credit cards, entering contact details, and generating invoices. The integration between PMS and auto-payments covers all those issues and enables us to save hundreds of man-hours spent on manual labor. - ****To reduce the chance of errors** Errors are always associated with decreased customer satisfaction and financial losses. Avoid the possibility of mistakes due to manual input by adopting automated payments. Integrating a payment solution not only minimizes such risks but also streamlines your accounting processes, ensuring that you get reliable data for informed decision-making. - ****To save your hotel’s resources** Connecting payment solutions with your hotel's software brings a huge return on investment. Think about situations where tools like self-check-in kiosks with terminals linked to your property management system simplify payment processing at the front desk. This is a huge opportunity to enhance customer service and decrease the need for extra staff. - **To get a competitive edge** Adopting the latest trends can help you capture the interest and loyalty of guests who are willing to pay more for tech-friendly accommodation. This proactive approach has the potential to generate curiosity among guests and foster loyalty, allowing hotels to charge higher prices for top-notch convenience. Choosing an advanced approach might come with a slightly higher price tag, but sticking to outdated payment methods can result in missed bookings or errors. The solution is to modernize and seek out reliable partners who can support you through this process. **Expert insights: CEO of HotelFriend, Denis Severyuk, on "Making payments an experience"** Denis Severyuk, a visionary in the hotel technology sector and the CE*O* of HotelFriend, emphasizes the transformative potential of automated payments. He states, *"Automation isn't just about saving time, it has the power to curate exceptional journeys for both guests and hoteliers. In today's world, where convenience and security are a priority,*[ *automated payments*](https://hotelfriend.com/b/hotel-payment-processing?ref=hotelrevenueinsights.com) *are all about frictionless experience.”* HotelFriend has gained prominence as a provider of Property Management Software for the hospitality businesses. The company has recently introduced HotelFriend Payments—a project, designed to empower hotels to adopt automated payments with more confidence. “*In an era of instant gratification and mobile convenience, consumer expectations have evolved. People no longer have patience for complex procedures; they got used to tapping their phone screens and getting the desired services immediately. This is what we want to accomplish with HotelFriend Payments integrated into our PMS*," Denis explains. As payments are now deemed an extension of user experience, businesses are redefining their approach by fostering an environment where customers glide through the process in seconds. This level of payment convenience has already become a staple in delivery applications, online booking platforms, and now in the hotel industry. **Conclusion** The role of automated payments in hotels is set to expand, reshaping the way guests settle their bills and ushering in a new standard of hospitality. Today, embracing automated payments and new payment methods is no longer a luxury – it's a necessity. Hotel managers and owners must explore this technology to stay competitive. Implementation of automated payments gives way for hotels to streamline operations, enhance data security, and ultimately elevate their standing in the industry. --- ****Author:** [Inna Chalenko](https://www.linkedin.com/in/inna-chalenko/?ref=hotelrevenueinsights.com), IT Copywriter, HotelFriend AG. --- ### Weekly Insights. September 9, 2023 URL: https://www.hotelrevenueinsights.com/september-9-2023/ Last updated: 2023-09-15T22:55:48.000Z ## [2024 hotel budgeting: 4 technologies you should consider](https://www.hospitalitynet.org/opinion/4118044.html?ref=hotelrevenueinsights.com) As the hospitality technology sector continues to expand, the range of choices can be daunting. Don’t stress — we put together a concise list of options for you to consider for your 2024 budget. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-12.32.17-PM.png) https://www.hospitalitynet.org/opinion/4118044.html --- ## [How good acoustic design can enhance guest experience and comfort](https://hospitalityinsights.ehl.edu/acoustic-design-guest-experience?ref=hotelrevenueinsights.com) There is a growing interest in acoustic design, the process of considering and carefully curating the acoustics of rooms and buildings within architectural or design plans. Nowhere is this concept more important than in a hospitality setting for hotel guests and those socializing or holding meetings in hospitality establishments. We've all experienced the frustration of struggling to hear someone who is less than a meter away due to poor acoustics. Hospitality businesses are beginning to recognize that superior acoustics can be a powerful differentiator. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-12.34.42-PM.png) https://hospitalityinsights.ehl.edu/acoustic-design-guest-experience --- ## [A sweet mix: How automated upselling can maximize revenue and profitability](https://ideas.com/how-automated-upselling-can-maximize-revenue-and-profitability/?ref=hotelrevenueinsights.com) Let’s take a closer look at some of the benefits that come from approaching automated upselling as a critical piece of your revenue management recipe—and not just a bonus treat. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-12.38.16-PM.png) https://ideas.com/how-automated-upselling-can-maximize-revenue-and-profitability/ --- ## [Why an RMS is not enough: Hotels need a profit-oriented approach](https://www.demandcalendar.com/blog/why-an-rms-is-not-enough-hotels-need-a-profit-oriented-approach?ref=hotelrevenueinsights.com) This blog post examines the limitations inherent in relying solely on an RMS. We'll explore why a more comprehensive, profit-oriented approach is critical for financial health. From managing diverse revenue streams to understanding Customer Acquisition Cost (CAC) and improving guest satisfaction, we will explore why focusing solely on room revenue is a one-dimensional strategy that can no longer meet the multifaceted demands of modern hotel management. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-12.42.40-PM.png) https://www.demandcalendar.com/blog/why-an-rms-is-not-enough-hotels-need-a-profit-oriented-approach --- ## [TripConnect: Everything you need to know (FAQs)](https://www.siteminder.com/r/tripconnect/?ref=hotelrevenueinsights.com) Launched in 2013, TripConnect enabled hotels to advertise on TripAdvisor’s hotel booking website and funnel traffic directly to their websites. To begin with, it offered a Cost-Per-Click (CPC) model. While this model still exists, it was quickly followed up in 2014 with the addition of ‘instant booking’; a “pay for stays” model where commission is only paid when a guest directed from TripAdvisor actually completes their stay with your hotel. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-12.57.10-PM.png) https://www.siteminder.com/r/tripconnect/ --- ## [7 hotel video marketing ideas and must-see examples](https://www.cvent.com/uk/blog/hospitality/hotel-video-marketing?ref=hotelrevenueinsights.com) Content marketing is an important part of any hotel's marketing plan, and video marketing should be an integral part of that plan. Video is naturally engaging, and if utilised well, is effective in promoting your hotel, building your brand, and driving business. Enticing MICE business or leisure travellers to stay at your hotel is easier when they can see what you have to offer. But hotel video marketing goes well beyond simply showcasing your property in video form. Keep reading for some ideas to help boost your exposure, as well as some top examples from real brands. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-1.05.10-PM.png) https://www.cvent.com/uk/blog/hospitality/hotel-video-marketing --- ## [The ultimate guide to vacation rental revenue management](https://hoteltechreport.com/news/vacation-rental-revenue-management?ref=hotelrevenueinsights.com) Are you wondering where to start getting more reservations at your vacation rental? Or maybe you’re looking for tips as you refine your vacation rental revenue management strategy. Capturing revenue and maximizing profitability isn’t as easy as setting your rates and moving on. In the vacation rental space, revenue management is key to booking high rates during peak demand times and generating demand in the slow season. Effective revenue management is accessible to any property manager or operator, even if you have a lean budget and a small team. In this article, we’ll cover the basics of revenue management in the vacation rental space and share actionable steps you can take to stay competitive, make more money, and delight your guests. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-08-at-1.07.19-PM.png) https://hoteltechreport.com/news/vacation-rental-revenue-management --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 2, 2023 URL: https://www.hotelrevenueinsights.com/september-2-2023/ Last updated: 2023-09-08T19:02:29.000Z ## [Taylor Swift impact grows to $208M in U.S. hotel room revenue](https://str.com/data-insights-blog/taylor-swift-impact-grows-208M-in-us-hotel-room-revenue?ref=hotelrevenueinsights.com) There’s no shortage of debate when discussing U.S. hotel performance or the country’s economic prospects headed into the final months of 2023\. One portion of those discussions not requiring debate, however, is the massive lift provided by Taylor Swift’s The Eras Tour. Best believe U.S. hotels were still “bejeweled” when Swift came to town, as concert dates after our previous update (June through early August) increased the tour impact to $208 million in additional U.S. hotel room revenue. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-10.36.11-AM.png) https://str.com/data-insights-blog/taylor-swift-impact-grows-208M-in-us-hotel-room-revenue --- ## [Time for a change: Why hotels need to shift from RevPAR to NetRevPAR](https://www.demandcalendar.com/blog/time-for-a-change-why-hotels-need-to-shift-from-revpar-to-netrevpar?ref=hotelrevenueinsights.com) The emphasis on RevPAR often comes with many unintended consequences. While it gives an idea of revenue efficiency and capacity utilization, it ignores significant factors like operational costs, customer acquisition costs (CAC), and guest satisfaction. In the relentless quest for higher RevPAR, hotels often need to pay more attention to these essential components, leading to flawed strategies, resource misallocation, and, ultimately, decreased profitability.In the subsequent sections, we will examine the risks of having a myopic focus on RevPAR and explore how a more balanced approach can pave the way for long-term success and customer satisfaction. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-10.41.28-AM.png) https://www.demandcalendar.com/blog/time-for-a-change-why-hotels-need-to-shift-from-revpar-to-netrevpar --- ## [Why Hospitality is important as a skill and not only as an industry](https://hospitalityinsights.ehl.edu/why-hospitality-is-important?ref=hotelrevenueinsights.com) According to the Hospitality Global Market Report, the travel and tourism industry saw a growth of [**15.1% in 2022**](https://hospitalityinsights.ehl.edu/hospitality-industry?ref=hotelrevenueinsights.com#:~:text=The%20overall%20growth%20in%20the,%28CAGR%29%20of%2015.1%25.). One of the sectors with the best economic performance was the hotels. In 2022, hotels generated 595,500 million more in profits than in 2021. This growth has generated more competition. To stand out, many CEOs are focusing on managing hospitality as a science: they're seeking new technologies, evaluating new digitization opportunities, and rigorously analyzing metrics. While all of this is helpful, leaders can't deviate from the most important thing: quality customer service. And for good service, hospitality should be considered a skill rather than a competitive business sector. Indeed, hospitality as a skill can be extrapolated to any other sector to thereby promote the highest standards of quality in customer service and human interactions in general. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-10.54.19-AM.png) https://hospitalityinsights.ehl.edu/why-hospitality-is-important --- ## [Is Travel Assistance Insurance the next must-have for your hotel’s direct channel strategy?](https://blog.thehotelsnetwork.com/travel-insurance-hotel-direct-channel-strategy?ref=hotelrevenueinsights.com) THN’s insurance service, [SafeDirect](https://info.thehotelsnetwork.com/en/safedirect?ref=hotelrevenueinsights.com), provides your guests with comprehensive travel assistance throughout their stay at your property. What makes this product unique it that this added benefit is an exclusive perk available for all customers booking directly through your hotel’s website, providing peace of mind as well as a unique and compelling reason to choose that property for their upcoming trip. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-11.01.50-AM.png) https://blog.thehotelsnetwork.com/travel-insurance-hotel-direct-channel-strategy --- ## [Hotel marketing challenges: Navigate the complexities of the path to purchase](https://www.sojern.com/blog/hotel-marketing-challenges-navigate-the-complexities-of-the-path-to-purchase?ref=hotelrevenueinsights.com) Travelers around the world continue to research and book trips to their favorite destinations, and the competition is fierce to convince travelers to book with you rather than someone else. So how do you stand out from the crowd? By delivering the right message at the right moment during the discovery, planning, and booking stages of a traveler’s buying journey. While that sounds simple, there are many sticky points throughout the funnel that hoteliers find challenging. We’ve outlined some of the most common marketing challenges hoteliers face as you look to reach travelers at every part of the funnel, how you can overcome them, and drive more direct bookings. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-11.13.19-AM.png) https://www.sojern.com/blog/hotel-marketing-challenges-navigate-the-complexities-of-the-path-to-purchase --- ## [Hotel packages: Examples and unique ideas](https://www.siteminder.com/r/hotel-packages/?ref=hotelrevenueinsights.com) A hotel package is a curated bundle of amenities, services, and experiences designed to enhance a guest’s stay while offering added value. Far more than just a room booking, a hotel package aims to provide a holistic experience, often at a discounted rate compared to purchasing each element separately. Whether it’s a romantic getaway package that includes a couple’s spa treatment and a candlelit dinner, or a family adventure package featuring tickets to local attractions, these packages are tailored to meet specific needs and preferences. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-11.19.12-AM.png) https://www.siteminder.com/r/hotel-packages/ --- ## [Travel subscription as a business model](https://www.altexsoft.com/blog/travel-subscriptions/?ref=hotelrevenueinsights.com) If we look at traveler sentiment, another 2022 [research](https://globetrender.com/2022/08/10/edreams-odigeo-subscriptions-future-travel/?ref=hotelrevenueinsights.com) has shown that a combined 87 percent of travel subscribers plan to increase (47 percent) or maintain (40 percent) their current travel subscription levels. So today, we discuss how travel companies can implement a subscription model to capitalize on modern trends and boost revenue. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/09/Screenshot-2023-09-01-at-11.22.45-AM.png) https://www.altexsoft.com/blog/travel-subscriptions/ --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 26, 2023 URL: https://www.hotelrevenueinsights.com/august-26-2023/ Last updated: 2023-09-01T17:32:04.000Z ## [How to promote team empowerment through servant leadership theory](https://hospitalityinsights.ehl.edu/servant-leadership-theory?ref=hotelrevenueinsights.com) Leaders who prioritize meeting the needs of their subordinates over their own or the organization's are practicing servant leadership theory. Putting people ahead of power is not the usual leadership paradigm most of us are accustomed to, and yet, research is beginning to show that amazing things can happen when leaders decide to make serving their team a priority. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.05.42-AM.png) https://hospitalityinsights.ehl.edu/servant-leadership-theory --- ## [Hotel economics: The role of supply and demand in setting rates](https://www.demandcalendar.com/blog/hotel-economics-the-role-of-supply-and-demand-in-setting-rates?ref=hotelrevenueinsights.com) Some hoteliers and owners want to beat the market. They are not satisfied with their fair share of the market. Instead, they want to steal market share to increase their profits and give the owners a higher return on investment. If you are one of those, this blog post is for you. The big question is how you beat the market. First, let's kill the myths that hotels follow the same economic theories as any other business. Here are the differences. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.10.08-AM.png) https://www.demandcalendar.com/blog/hotel-economics-the-role-of-supply-and-demand-in-setting-rates --- ## [3 eCommerce trends hotels can use to boost direct bookings](https://www.hotelchamp.com/blog/ecommerce-trends-boost-hotel-direct-bookings?ref=hotelrevenueinsights.com) In this blog, we're diving deep into three transformative eCommerce strategies that are making waves in the online sales world. We'll demystify how these trends, often seen in popular online stores, can be seamlessly integrated into the hotel industry. More importantly, we'll guide you on leveraging them to not only boost direct bookings but also to craft an unparalleled guest experience. Ready to redefine your hotel's online journey? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.16.40-AM.png) https://www.hotelchamp.com/blog/ecommerce-trends-boost-hotel-direct-bookings --- ## [Which online resources lead to booking travel](https://insights.ehotelier.com/insights/2023/08/25/which-online-resources-lead-to-booking-travel/?ref=hotelrevenueinsights.com) A few days ago Expedia Group unveiled its most recent ****[Path to Purchase research](https://welcome.expediagroup.com/en/research-and-insights/path-to-purchase?ref=hotelrevenueinsights.com)**, highlighting the travel content consumption habits of travellers as they seek inspiration and plan their trip, ****spending 303 minutes** or over 5 hours on average with travel content ****in the 45 days prior to booking**. The report surveyed travelers in 7 countries: Canada, U.S., Mexico, France, UK, Australia and Japan. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.35.07-AM.png) https://insights.ehotelier.com/insights/2023/08/25/which-online-resources-lead-to-booking-travel/ --- ## [What is dynamic hotel pricing and why is it important?](https://oaky.com/en/blog/dynamic-hotel-pricing?ref=hotelrevenueinsights.com) Using a dynamic hotel pricing strategy can give you peace of mind, knowing that optimal pricing is used at all times. That said, it’s about more than just money. It will also enable your hotel to improve strategic planning and meet consumer demands better. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.52.27-AM.png) https://oaky.com/en/blog/dynamic-hotel-pricing --- ## [Personalization vs Privacy – What do hotel guests prefer?](https://blog.guestcentric.com/personalization-vs-privacy-what-do-hotel-guests-prefer/?ref=hotelrevenueinsights.com) In recent years, personalization has become a hot topic for many industries, including travel and hospitality. Many experts and articles have emerged touting the importance of offering personalized experiences and “giving consumers what they want before they ask for it”. But, the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer? Read on to find out. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-11.57.55-AM.png) https://blog.guestcentric.com/personalization-vs-privacy-what-do-hotel-guests-prefer/ --- ## [Subscription pricing for the travel and hospitality industry: A holistic analysis](https://www.hospitalitynet.org/opinion/4117828.html?ref=hotelrevenueinsights.com) In recent years, subscription-based pricing models have gained significant momentum across various industries. Transitioning from the traditional fee-for-service approach, this pricing strategy provides customers with unlimited access to a range of products and services for a predetermined fee. This article examines the applicability and potential advantages of subscription pricing within the travel and hospitality industry. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2023/08/Screenshot-2023-08-25-at-12.08.40-PM.png) https://www.hospitalitynet.org/opinion/4117828.html --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [Follow on LinkedIn](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=kapichinalex&ref=hotelrevenueinsights.com)[HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 19, 2023 URL: https://www.hotelrevenueinsights.com/august-19-2023/ Last updated: 2023-10-13T19:14:45.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 13 - Aug 19, 2023). _This post is for paying subscribers only._ ### Weekly Insights. August 12, 2023 URL: https://www.hotelrevenueinsights.com/august-12-2023/ Last updated: 2023-10-13T19:14:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 6 - Aug 12, 2023). _This post is for paying subscribers only._ ### Weekly Insights. August 5, 2023 URL: https://www.hotelrevenueinsights.com/august-5-2023/ Last updated: 2023-09-01T18:57:03.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 30 - Aug 5, 2023). _This post is for paying subscribers only._ ### Weekly Insights. July 29, 2023 URL: https://www.hotelrevenueinsights.com/july-29-2023/ Last updated: 2023-09-01T18:11:25.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 23 - Jul 29, 2023). _This post is for paying subscribers only._ ### Weekly Insights. July 22, 2023 URL: https://www.hotelrevenueinsights.com/july-22-2023/ Last updated: 2023-09-01T18:11:38.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 16 - Jul 22, 2023). _This post is for paying subscribers only._ ### Weekly Insights. July 15, 2023 URL: https://www.hotelrevenueinsights.com/july-15-2023/ Last updated: 2023-09-01T18:11:53.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 9 - Jul 15, 2023). _This post is for paying subscribers only._ ### Weekly Insights. July 8, 2023 URL: https://www.hotelrevenueinsights.com/july-8-2023/ Last updated: 2023-09-01T18:12:09.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 2 - Jul 8, 2023). _This post is for paying subscribers only._ ### Weekly Insights. July 1, 2023 URL: https://www.hotelrevenueinsights.com/july-1-2023/ Last updated: 2023-09-01T18:12:22.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 25 - Jul 1, 2023). _This post is for paying subscribers only._ ### Weekly Insights. June 24, 2023 URL: https://www.hotelrevenueinsights.com/june-24-2023/ Last updated: 2023-09-01T18:35:39.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 18 - Jun 24, 2023). _This post is for paying subscribers only._ ### Weekly Insights. June 17, 2023 URL: https://www.hotelrevenueinsights.com/june-17-2023/ Last updated: 2023-09-01T18:35:50.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 11 - Jun 17, 2023). _This post is for paying subscribers only._ ### Weekly Insights. June 10, 2023 URL: https://www.hotelrevenueinsights.com/june-10-2023/ Last updated: 2023-09-01T18:36:01.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 4 - Jun 10, 2023). _This post is for paying subscribers only._ ### Weekly Insights. June 3, 2023 URL: https://www.hotelrevenueinsights.com/june-3-2023/ Last updated: 2023-09-01T18:36:11.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 28 - Jun 3, 2023). _This post is for paying subscribers only._ ### Weekly Insights. May 27, 2023 URL: https://www.hotelrevenueinsights.com/may-27-2023/ Last updated: 2023-11-10T18:38:07.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 21 - May 27, 2023). _This post is for paying subscribers only._ ### Weekly Insights. May 20, 2023 URL: https://www.hotelrevenueinsights.com/may-20-2023/ Last updated: 2023-09-01T18:36:30.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 14 - May 20, 2023). _This post is for paying subscribers only._ ### Weekly Insights. May 13, 2023 URL: https://www.hotelrevenueinsights.com/may-13-2023/ Last updated: 2023-09-01T18:36:39.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 7 - May 13, 2023). _This post is for paying subscribers only._ ### Weekly Insights. May 6, 2023 URL: https://www.hotelrevenueinsights.com/may-6-2023/ Last updated: 2023-09-01T18:36:47.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 1 - May 6, 2023). _This post is for paying subscribers only._ ### Weekly Insights. April 30, 2023 URL: https://www.hotelrevenueinsights.com/april-30-2023/ Last updated: 2023-09-01T18:36:55.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 22 - Apr 30, 2023). _This post is for paying subscribers only._ ### Weekly Insights. April 15, 2023 URL: https://www.hotelrevenueinsights.com/april-15-2023/ Last updated: 2023-09-01T18:37:04.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 9 - Apr 15, 2023). _This post is for paying subscribers only._ ### Weekly Insights. April 8, 2023 URL: https://www.hotelrevenueinsights.com/april-8-2023/ Last updated: 2023-09-01T18:37:11.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 2 - Apr 8, 2023). _This post is for paying subscribers only._ ### Weekly Insights. April 1, 2023 URL: https://www.hotelrevenueinsights.com/april-1-2023/ Last updated: 2023-09-01T18:37:19.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 26 - Apr 1, 2023). _This post is for paying subscribers only._ ### Weekly Insights. March 25, 2023 URL: https://www.hotelrevenueinsights.com/march-25-2023/ Last updated: 2023-09-01T18:37:27.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 19 - Mar 25, 2023). _This post is for paying subscribers only._ ### Weekly Insights. March 18, 2023 URL: https://www.hotelrevenueinsights.com/march-18-2023/ Last updated: 2023-09-01T18:37:37.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 12 - Mar 18, 2023). _This post is for paying subscribers only._ ### Weekly Insights. March 11, 2023 URL: https://www.hotelrevenueinsights.com/march-11-2023/ Last updated: 2023-09-01T18:37:46.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 5 - Mar 11, 2023). _This post is for paying subscribers only._ ### Weekly Insights. March 4, 2023 URL: https://www.hotelrevenueinsights.com/march-4-2023/ Last updated: 2023-09-01T18:37:59.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 26 - Mar 4, 2023). _This post is for paying subscribers only._ ### Weekly Insights. February 25, 2023 URL: https://www.hotelrevenueinsights.com/february-25-2023/ Last updated: 2023-09-01T18:38:11.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 19 - Feb 25, 2023). _This post is for paying subscribers only._ ### Weekly Insights. February 18, 2023 URL: https://www.hotelrevenueinsights.com/february-18-2023/ Last updated: 2023-09-01T18:38:19.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 12 - Feb 18, 2023). _This post is for paying subscribers only._ ### Weekly Insights. February 11, 2023 URL: https://www.hotelrevenueinsights.com/february-11-2023/ Last updated: 2023-09-01T18:38:27.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 5 - Feb 11, 2023) _This post is for paying subscribers only._ ### Weekly Insights. February 4, 2023 URL: https://www.hotelrevenueinsights.com/february-4-2023/ Last updated: 2023-09-01T18:38:34.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 29 - Feb 4, 2023). _This post is for paying subscribers only._ ### Weekly Insights. January 28, 2023 URL: https://www.hotelrevenueinsights.com/january-28-2023/ Last updated: 2023-09-01T18:38:42.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 22 - Jan 28, 2023). _This post is for paying subscribers only._ ### Weekly Insights. January 21, 2023 URL: https://www.hotelrevenueinsights.com/january-21-2023/ Last updated: 2023-09-01T18:38:50.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 15 - Jan 21, 2023). _This post is for paying subscribers only._ ### Weekly Insights. January 14, 2023 URL: https://www.hotelrevenueinsights.com/january-14-2023/ Last updated: 2023-09-01T18:38:57.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 8 - Jan 14, 2023). _This post is for paying subscribers only._ ### Weekly Insights. December 17, 2022 URL: https://www.hotelrevenueinsights.com/december-17-2022/ Last updated: 2023-09-01T18:39:06.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 11 - Dec 17, 2022). _This post is for paying subscribers only._ ### Weekly Insights. December 10, 2022 URL: https://www.hotelrevenueinsights.com/december-10-2022/ Last updated: 2023-09-01T18:39:15.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 4 - Dec 10, 2022) _This post is for paying subscribers only._ ### Weekly Insights. December 3, 2022 URL: https://www.hotelrevenueinsights.com/december-3-2022/ Last updated: 2023-09-01T18:39:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 27 - Dec 3, 2022). _This post is for paying subscribers only._ ### Weekly Insights. November 26, 2022 URL: https://www.hotelrevenueinsights.com/november-26-2022/ Last updated: 2023-09-01T18:39:32.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 20 - Nov 26, 2022). _This post is for paying subscribers only._ ### Weekly Insights. November 12, 2022 URL: https://www.hotelrevenueinsights.com/november-12-2022/ Last updated: 2023-09-01T18:39:40.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 6 - Nov 12, 2022). _This post is for paying subscribers only._ ### Weekly Insights. November 5, 2022 URL: https://www.hotelrevenueinsights.com/november-5-2022/ Last updated: 2023-09-01T18:39:47.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 30 - Nov 5, 2022). _This post is for paying subscribers only._ ### Weekly Insights. October 29, 2022 URL: https://www.hotelrevenueinsights.com/october-29-2022/ Last updated: 2023-09-01T18:39:56.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 23 - Oct 29, 2022). _This post is for paying subscribers only._ ### Weekly Insights. October 22, 2022 URL: https://www.hotelrevenueinsights.com/october-22-2022/ Last updated: 2023-09-01T18:40:04.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 16 - Oct 22, 2022). _This post is for paying subscribers only._ ### Weekly Insights. October 15, 2022 URL: https://www.hotelrevenueinsights.com/october-15-2022/ Last updated: 2023-09-01T18:40:12.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 9 - Oct 15, 2022). _This post is for paying subscribers only._ ### Weekly Insights. October 8, 2022 URL: https://www.hotelrevenueinsights.com/october-8-2022/ Last updated: 2023-09-01T18:40:20.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 2 - Oct 8, 2022). _This post is for paying subscribers only._ ### Weekly Insights. September 24, 2022 URL: https://www.hotelrevenueinsights.com/september-24-2022/ Last updated: 2023-09-01T18:40:27.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 18 - Sep 24, 2022). _This post is for paying subscribers only._ ### Weekly Insights. September 17, 2022 URL: https://www.hotelrevenueinsights.com/september-17-2022/ Last updated: 2023-09-01T18:40:34.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 11 - Sep 17, 2022). _This post is for paying subscribers only._ ### Weekly Insights. September 10, 2022 URL: https://www.hotelrevenueinsights.com/september-10-2022/ Last updated: 2023-09-01T18:40:41.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 4 - Sep 10, 2022). _This post is for paying subscribers only._ ### Weekly Insights. September 3, 2022 URL: https://www.hotelrevenueinsights.com/september-3-2022/ Last updated: 2023-09-01T18:40:48.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 28 - Sep 3, 2022). _This post is for paying subscribers only._ ### Weekly Insights. August 27, 2022 URL: https://www.hotelrevenueinsights.com/august-27-2022/ Last updated: 2023-09-01T18:40:57.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 21 - Aug 27, 2022). _This post is for paying subscribers only._ ### Weekly Insights. August 20, 2022 URL: https://www.hotelrevenueinsights.com/august-20-2022/ Last updated: 2023-09-01T18:41:06.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 14 - Aug 20, 2022). _This post is for paying subscribers only._ ### Weekly Insights. August 13, 2022 URL: https://www.hotelrevenueinsights.com/august-13-2022/ Last updated: 2023-09-01T18:41:13.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 7 - Aug 13, 2022). _This post is for paying subscribers only._ ### Weekly Insights. August 6, 2022 URL: https://www.hotelrevenueinsights.com/august-6-2022/ Last updated: 2023-09-01T18:41:21.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (July 31 - Aug 6, 2022). _This post is for paying subscribers only._ ### Weekly Insights. July 30, 2022 URL: https://www.hotelrevenueinsights.com/july-30-2022/ Last updated: 2023-09-01T18:41:28.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (July 24 - July 30, 2022). _This post is for paying subscribers only._ ### Weekly Insights. July 23, 2022 URL: https://www.hotelrevenueinsights.com/july-23-2022/ Last updated: 2023-09-01T18:41:39.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (July 17 - July 23, 2022). _This post is for paying subscribers only._ ### Weekly Insights. July 16, 2022 URL: https://www.hotelrevenueinsights.com/july-16-2022/ Last updated: 2023-09-01T18:41:46.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (July 10 - July 16, 2022). _This post is for paying subscribers only._ ### Weekly Insights. July 9, 2022 URL: https://www.hotelrevenueinsights.com/july-9-2022/ Last updated: 2023-09-01T18:41:55.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (July 3 - July 9, 2022). _This post is for paying subscribers only._ ### Weekly Insights. July 2, 2022 URL: https://www.hotelrevenueinsights.com/july-2-2022/ Last updated: 2023-09-01T18:42:03.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (June 26 - July 2, 2022). _This post is for paying subscribers only._ ### Weekly Insights. June 25, 2022 URL: https://www.hotelrevenueinsights.com/june-25-2022/ Last updated: 2023-09-01T18:42:19.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (June 19 - June 25, 2022). _This post is for paying subscribers only._ ### Weekly Insights. June 18, 2022 URL: https://www.hotelrevenueinsights.com/june-18-2022/ Last updated: 2023-09-01T18:42:27.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (June 12 - June 18, 2022). _This post is for paying subscribers only._ ### Weekly Insights. June 11, 2022 URL: https://www.hotelrevenueinsights.com/june-11-2022/ Last updated: 2023-09-01T18:42:34.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (June 5 - June 11, 2022). _This post is for paying subscribers only._ ### Weekly Insights. June 4, 2022 URL: https://www.hotelrevenueinsights.com/june-4-2022/ Last updated: 2023-09-01T18:42:41.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 29 - June 4, 2022). _This post is for paying subscribers only._ ### Weekly Insights. May 28, 2022 URL: https://www.hotelrevenueinsights.com/may-28-2022/ Last updated: 2023-09-01T18:42:48.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 22 - May 28, 2022). _This post is for paying subscribers only._ ### Weekly Insights. May 21, 2022 URL: https://www.hotelrevenueinsights.com/may-21-2022/ Last updated: 2023-09-01T18:42:54.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 15 - May 21, 2022). _This post is for paying subscribers only._ ### Weekly Insights. May 14, 2022 URL: https://www.hotelrevenueinsights.com/may-14-2022/ Last updated: 2023-09-01T18:43:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 8 - May 14, 2022) _This post is for paying subscribers only._ ### Weekly Insights. May 7, 2022 URL: https://www.hotelrevenueinsights.com/may-7-2022/ Last updated: 2023-09-01T18:43:10.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 1 - May 7, 2022). _This post is for paying subscribers only._ ### Weekly Insights. April 30, 2022 URL: https://www.hotelrevenueinsights.com/april-30-2022/ Last updated: 2023-09-01T18:43:18.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 24 - Apr 30, 2022) _This post is for paying subscribers only._ ### Weekly Insights. April 23, 2022 URL: https://www.hotelrevenueinsights.com/april-23-2022/ Last updated: 2023-09-01T18:43:25.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 17 - Apr 23, 2022). _This post is for paying subscribers only._ ### Weekly Insights. April 9, 2022 URL: https://www.hotelrevenueinsights.com/april-9-2022/ Last updated: 2023-09-01T18:43:33.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 3 - Apr 9, 2022). _This post is for paying subscribers only._ ### Weekly Insights. April 2, 2022 URL: https://www.hotelrevenueinsights.com/april-2-2022/ Last updated: 2023-09-01T18:43:41.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 27 - Apr 2, 2022). _This post is for paying subscribers only._ ### Weekly Insights. March 26, 2022 URL: https://www.hotelrevenueinsights.com/march-26-2022/ Last updated: 2023-09-01T18:43:49.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 20 - Mar 26, 2022). _This post is for paying subscribers only._ ### Weekly Insights. March 19, 2022 URL: https://www.hotelrevenueinsights.com/march-19-2022/ Last updated: 2023-09-01T18:43:55.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 13 - Mar 19, 2022). _This post is for paying subscribers only._ ### Weekly Insights. March 12, 2022 URL: https://www.hotelrevenueinsights.com/march-12-2022/ Last updated: 2023-09-01T18:44:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 6 - Mar 12, 2022). _This post is for paying subscribers only._ ### Weekly Insights. March 5, 2022 URL: https://www.hotelrevenueinsights.com/march-5-2022/ Last updated: 2023-09-01T18:44:09.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 27 - Mar 5, 2022). _This post is for paying subscribers only._ ### Weekly Insights. February 26, 2022 URL: https://www.hotelrevenueinsights.com/february-26-2022/ Last updated: 2023-09-01T18:44:16.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 20 - Feb 26, 2022). _This post is for paying subscribers only._ ### Weekly Insights. February 19, 2022 URL: https://www.hotelrevenueinsights.com/february-19-2022/ Last updated: 2023-09-01T18:44:22.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 13 - Feb 19, 2022). _This post is for paying subscribers only._ ### Weekly Insights. February 12, 2022 URL: https://www.hotelrevenueinsights.com/february-12-2022/ Last updated: 2023-09-01T18:44:29.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 6 - Feb 12, 2022). _This post is for paying subscribers only._ ### Weekly Insights. February 5, 2022 URL: https://www.hotelrevenueinsights.com/february-5-2022/ Last updated: 2023-09-01T18:44:36.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 30 - Feb 5, 2022). _This post is for paying subscribers only._ ### Weekly Insights. January 29, 2022 URL: https://www.hotelrevenueinsights.com/january-29-2022/ Last updated: 2023-09-01T18:44:43.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 23 - Jan 29, 2022). _This post is for paying subscribers only._ ### Weekly Insights. January 22, 2022 URL: https://www.hotelrevenueinsights.com/january-22-2022/ Last updated: 2023-09-01T18:44:49.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 16 - Jan 22, 2022). _This post is for paying subscribers only._ ### The best 21 of 2021. Part II. URL: https://www.hotelrevenueinsights.com/best2021p2/ Last updated: 2023-09-01T18:45:32.000Z 2021’s best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy. _This post is for paying subscribers only._ ### The best 21 of 2021. Part I. URL: https://www.hotelrevenueinsights.com/best2021p1/ Last updated: 2023-09-01T18:45:39.000Z 2021’s best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy. _This post is for paying subscribers only._ ### Weekly Insights. December 18, 2021 URL: https://www.hotelrevenueinsights.com/december-18-2021/ Last updated: 2023-09-01T18:45:47.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 12 - Dec 18, 2021). _This post is for paying subscribers only._ ### Weekly Insights. December 11, 2021 URL: https://www.hotelrevenueinsights.com/december-11-2021/ Last updated: 2023-09-01T18:45:55.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 5 - Dec 11, 2021). _This post is for paying subscribers only._ ### Weekly Insights. December 4, 2021 URL: https://www.hotelrevenueinsights.com/december-4-2021/ Last updated: 2023-09-01T18:46:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 28 - Dec 4, 2021). _This post is for paying subscribers only._ ### Weekly Insights. November 27, 2021 URL: https://www.hotelrevenueinsights.com/november-27-2021/ Last updated: 2023-09-01T18:46:10.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 21 - Nov 27, 2021). _This post is for paying subscribers only._ ### Weekly Insights. November 20, 2021 URL: https://www.hotelrevenueinsights.com/november-20-2021/ Last updated: 2023-09-01T18:46:16.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 14 - Nov 20, 2021). _This post is for paying subscribers only._ ### Weekly Insights. November 13, 2021 URL: https://www.hotelrevenueinsights.com/november-13-2021/ Last updated: 2023-09-01T18:46:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 7 - Nov 13, 2021). _This post is for paying subscribers only._ ### Weekly Insights. November 6, 2021 URL: https://www.hotelrevenueinsights.com/november-6-2021/ Last updated: 2023-09-01T18:46:30.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 31 - Nov 6, 2021). _This post is for paying subscribers only._ ### Weekly Insights. October 30, 2021 URL: https://www.hotelrevenueinsights.com/october-30-2021/ Last updated: 2023-09-01T18:46:36.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 24 - Oct 30, 2021). _This post is for paying subscribers only._ ### Weekly Insights. October 23, 2021 URL: https://www.hotelrevenueinsights.com/october-23-2021/ Last updated: 2023-09-01T18:46:42.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 17 - Oct 23, 2021). _This post is for paying subscribers only._ ### Weekly Insights. October 16, 2021 URL: https://www.hotelrevenueinsights.com/october-16-2021/ Last updated: 2023-09-01T18:46:49.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 10 - Oct 16, 2021). _This post is for paying subscribers only._ ### Weekly Insights. October 9, 2021 URL: https://www.hotelrevenueinsights.com/october-9-2021/ Last updated: 2023-09-01T18:46:55.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 3 - Oct 9, 2021). _This post is for paying subscribers only._ ### Weekly Insights. October 2, 2021 URL: https://www.hotelrevenueinsights.com/october-2-2021/ Last updated: 2023-09-01T18:47:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 26 - Oct 2, 2021). _This post is for paying subscribers only._ ### Weekly Insights. September 25, 2021 URL: https://www.hotelrevenueinsights.com/september-25-2021/ Last updated: 2023-09-01T18:47:09.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 19 - Sep 25, 2021). _This post is for paying subscribers only._ ### Weekly Insights. September 18, 2021 URL: https://www.hotelrevenueinsights.com/september-18-2021/ Last updated: 2023-09-01T18:47:16.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 12 - Sep 18, 2021). _This post is for paying subscribers only._ ### Weekly Insights. September 11, 2021 URL: https://www.hotelrevenueinsights.com/september-11-2021/ Last updated: 2023-09-01T18:47:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Sep 5 - Sep 11, 2021). _This post is for paying subscribers only._ ### Weekly Insights. September 4, 2021 URL: https://www.hotelrevenueinsights.com/september-4-2021/ Last updated: 2023-09-01T18:47:29.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 29 - Sep 4, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 7) URL: https://www.hotelrevenueinsights.com/video-insights-september-1-2021/ Last updated: 2021-09-10T22:54:10.000Z ## HN World Panel Live: Where does the PMS sit in a hotel's new technology stack? ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) When it comes to hotel tech, we may all agree that PMSs are at the top of the food chain. However, a new wave of leaner systems is rising. These systems are less about "managing the property," and more about integrating third-party software. So the question is where does the PMS sit in a hotel's new technology stack? --- ## Revenue HACKS: Spa Update ### [**Raizup**](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) We will talk about how SPA experiences have changed, what are the current trends and how to invest in the right training when it comes to selling time. --- ## Here to Stay: COVID-19 Responses Transform Hospitality and Restaurant Operations ### [eCornell](https://www.youtube.com/channel/UC7P7f7YPvJasow4LrVGwgMQ?ref=hotelrevenueinsights.com) After COVID-19, what changes can we expect from the hospitality industry? --- ## Talent Management and The Future ### [International Luxury Hotel Association](https://www.youtube.com/channel/UCzeOJnIBxGOD0zWtEpL4yxg?ref=hotelrevenueinsights.com) Experts in HR give insight on what the future holds for talent management in the hospitality industry. --- ## 3 Actionable Ways to Drive More Revenue ### [SHR, Sceptre Hospitality Resources](https://www.youtube.com/channel/UCZt1xQlJf8-RnNBWkPo2o8Q?ref=hotelrevenueinsights.com) Join SHR and Expedia for a joint webinar filled with recent traveler research, actionable takeaways, and software best practices to attract high-value guests as travel recovers around the world. Learn what travelers are looking for. --- ## How Limited Service Hotels can Restore Revenue NOW with these 3 Proven Techniques ### [Frontline Performance Group](https://www.youtube.com/channel/UCs7CDM%5FKVLkf2cbtbeSYE1A?ref=hotelrevenueinsights.com) In today's climate, uncovered revenue can be a lifeline. There is no greater opportunity for found revenue than at your most critical customer touchpoint--the frontline. But unfortunately, many limited service hotels do not think it is possible for a hotel their size to drive incremental revenue at the frontline via an upsell program. This recorded webinar dispels that myth and shows exactly how to effectively maximize revenue at your frontline immediately, at zero cost. --- ## How To Offer Upsells and Pocket More Profit ### [Guesty](https://www.youtube.com/channel/UCeaGcpUM6TaxnOYHeI2CygA?ref=hotelrevenueinsights.com) Watch Guesty's virtual event featuring special guests from Duve, UpsellGuru, and Arca Properties as they share how to maximize your bookings by driving increased revenues via upsells. --- ## Introducing a Digital Identity for Hospitality & Travel ### [DIF H&T SIG](https://www.youtube.com/channel/UCKGMM8cpzYYd4NTecsqcpoQ?ref=hotelrevenueinsights.com) Presentation by Nick Price on Self-Sovereign Identity and Decentralized Digital IDs, and the capabilities of these technologies to revolutionize technology in hospitality and travel. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 28, 2021 URL: https://www.hotelrevenueinsights.com/august-28-2021/ Last updated: 2023-09-01T18:47:37.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 22 - Aug 28, 2021). _This post is for paying subscribers only._ ### Weekly Insights. August 21, 2021 URL: https://www.hotelrevenueinsights.com/august-21-2021/ Last updated: 2023-09-01T18:47:47.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 15 - Aug 21, 2021). _This post is for paying subscribers only._ ### Weekly Insights. August 14, 2021 URL: https://www.hotelrevenueinsights.com/august-14-2021/ Last updated: 2023-09-01T18:47:54.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 8 - Aug 14, 2021). _This post is for paying subscribers only._ ### CRME, CHRM, CHIA: How to become a certified hospitality revenue manager URL: https://www.hotelrevenueinsights.com/crme-chrm-chia/ Last updated: 2021-08-11T10:00:00.000Z ## The competition is high Due to the pandemic, many hotels adopted cost-saving strategies, and the hospitality job market became highly competitive for certain positions. Revenue management is one of them. More and more hotels can no longer afford a dedicated on-property revenue manager. Hotels opt to outsource revenue management functions to third-party companies, or corporate offices take over revenue optimization. On the corporate level, revenue managers face a higher workload as more properties are added to their responsibilities. As a result, the job market sees fewer new revenue management roles become available while employed revenue leaders manage more properties. The competition is high, and getting a revenue management job is challenging. **Giving the circumstances, how can revenue managers get hired or promoted?** ## How to stand out? Experience is important, education is essential. There is also a third element that can help to stand out - **revenue management certification**. The certification proves that the revenue manager has the experience and skills to optimize revenue. It demonstrates professionalism in the field. Think about it like a license. One needs a license to practice law or sell real estate. Even though the license is not required to manage revenue, it gives the revenue manager a significant competitive advantage if she or he becomes certified. **Let's look at available certification exams and what is required to receive these prestigious credentials.** ## [Certified Revenue Management Executive (CRME)](https://americas.hsmai.org/certification/%E2%80%8Bcertified-hospitality-revenue-management-executive-crme-certification/?ref=hotelrevenueinsights.com#1559226343500-4b8bc98a-6583) [The Hospitality Sales & Marketing Association International (HSMAI) ](https://americas.hsmai.org/about/?ref=hotelrevenueinsights.com)is the hospitality industry's leading sales, revenue and marketing organization with more than 7,000 members worldwide. HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI's CRME credential gives revenue managers recognition for their knowledge, experience, and capabilities in the discipline. **Eligibility** First, candidates need to submit [an application](https://s3.amazonaws.com/rdcms-hsmai/files/production/public/FileDownloads/CRME%20Certification%20Application%20Oct%201%202018.pdf?ref=hotelrevenueinsights.com) that will determine their eligibility. There is a points system where the candidate has to get 50 points to qualify. For example, one-year revenue management experience equals 1 point, responsibility for total annual revenues under $10m equals 3 points (more revenue more points), a degree in hospitality - from 10 to 40 points, etc. **The cost** For HSMAI members, the cost is $450\. The non-members will pay $625\. Sometimes HSMAI runs promotions, and it is recommended to check the [CRME page](https://americas.hsmai.org/certification/%E2%80%8Bcertified-hospitality-revenue-management-executive-crme-certification/?ref=hotelrevenueinsights.com#1559226317111-782a1126-14e2) for current pricing. **The process** 1. Apply and receive approval. 2. Pay the fee. 3. HSMAI emails a [study guide](https://amzn.to/3fG7x4z?ref=hotelrevenueinsights.com). All exam questions are based on this guide. 4. The exam must be taken within 12 months from the approval date. 5. Study and when ready, ask for the link to the online exam. 6. The exam has 50 questions and is timed. The candidate has 60 minutes to complete the exam. 7. HSMAI emails a CRME certificate. **Recertification** Revenue managers (CRME) have to submit a recertification application every three years and pay the fee ($150 / $200). There is no exam required; however, revenue professionals must earn a minimum of 20 points to show that they are still active in the revenue management field. **Pros** - an excellent study guide that has comprehensive information about all areas of revenue optimization - 12 months to study - take an online exam anytime from anywhere **Cons** - could be challenging for beginners to be approved (points system) - recertification is an extra cost every three years ## [Certified Hospitality Revenue Manager (CHRM)](https://www.ahlei.org/product/certified-hospitality-revenue-manager-chrm/?ref=hotelrevenueinsights.com) [AH&L educational institute](https://www.ahlei.org/about-ahlei/?ref=hotelrevenueinsights.com) is part of the American Hotel & Lodging Association (AH&LA) and has been a leader in hospitality education, training, and certification for more than 65 years. AHLEI provides hospitality organizations and schools with quality resources to train, educate, and certify hospitality professionals. CHRM certification helps revenue managers excel in their current positions and shows that they are among the best in the profession. **Eligibility** The candidate must have six months of revenue & reservations experience. However, this time requirement can be eliminated under two conditions: 1. Degree from an accredited academic institution 2. Current AHLEI certification (supervisor, manager, department head, or executive) **The cost** For AHLA members, the cost is $319\. The non-members will pay $375\. The most current pricing can be found [here](https://www.ahlei.org/product/certified-hospitality-revenue-manager-chrm/?ref=hotelrevenueinsights.com). **The process** 1. Pay the fee (refunded if not approved). 2. Apply and receive approval. 3. AHLEI gives access to the online learning portal. All exam questions are based on the [learning guide](https://amzn.to/3fIVtzR?ref=hotelrevenueinsights.com). 4. The exam must be taken within 12 months from the approval date. 5. Identify a Proctor (HR manager, direct supervisor, CHA or CHRM certificate holders, etc.). 6. Study and, when ready, ask AHLEI to send examination access details to the Proctor. 7. The Proctor must be present when a candidate is taking the exam. The Proctor will enter the exam session password and the exam will start. 8. The exam has 125 questions and is timed. The candidate has 3 hours to complete the exam. 9. AHLEI emails a CHRM certificate. **Recertification** Certification is valid for five years. The recertification fee is $100\. CHRMs must apply for recertification and submit the required documents. No exam is required; however, recertification decision will be based on continuing work experience in the revenue management field and ongoing professional development activities. **Pros** - easy to get approved for beginners - 12 months to study - 3 hours to complete exam - valid for 5 years before recertification **Cons** - the Proctor requirement adds an extra layer of complexity - recertification is an additional cost every five years ## [Certification in Hotel Industry Analytics (CHIA)](https://www.ahlei.org/product/certification-in-hotel-industry-analytics-chia-online-program/?ref=hotelrevenueinsights.com) AHLEI offers this certification in partnership with [STR](https://str.com/?ref=hotelrevenueinsights.com), the global leader in hospitality industry benchmarking, analytics, and marketplace insights. The CHIA is designed for general, sales, corporate, and revenue managers. It confirms understanding of terminology, formulas, and metrics used in the hospitality industry. The certification also proves that the person can successfully analyze hotel and market-level data and make data-driven decisions. **Eligibility** It's a knowledge-based certificate and does not have specific eligibility requirements (position and period). The candidate just must be employed in the hospitality industry. **The cost** For AHLA members, the cost is $255\. The non-members will pay $300\. The most current pricing can be found [here.](https://www.ahlei.org/product/certification-in-hotel-industry-analytics-chia-online-program/?ref=hotelrevenueinsights.com) **The process** 1. Pay the fee. 2. Apply and receive approval. 3. AHLEI gives access to the online learning portal. All exam questions are based on the learning guide. 4. Study and when ready, ask AHLEI to provide access to the exam. 5. The exam has 50 questions and is timed. The candidate has 90 minutes to complete the exam. 6. AHLEI emails a CHIA certificate. **Pros** - comprehensive overview of all available STAR reports (Weekly, Monthly, Trend, Pipeline, etc.) - learn and understand how to read STAR benchmarking data - anyone working in hospitality can obtain the certificate - recertification is not required - take an online exam anytime from anywhere **Con** - entry-level certification in hospitality analytics; does not give the same high level of professional recognition as CRME or CHRM ## Conclusion The industry is slowly recovering from the pandemic and has a bright future ahead. The revenue management discipline is vital as never before as revenue professionals lead revenue generation and profitability. Now is a good time to invest in professional growth. Yes, the competition is tough, but it only means that we need to improve our knowledge and skills. Becoming a certified revenue manager can help to find the next role or receive a promotion. Courses and books are also good options to refresh knowledge or gain new insights. Below are links to the articles where I review the best revenue management courses and books. [Best hotel revenue management courses and certificate programs](https://www.hotelrevenueinsights.com/bestrmcourses/) [Best hotel revenue management books and research articles](https://www.hotelrevenueinsights.com/bestrmbooks/) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 7, 2021 URL: https://www.hotelrevenueinsights.com/august-7-2021/ Last updated: 2023-09-01T18:48:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Aug 1 - Aug 7, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 6) URL: https://www.hotelrevenueinsights.com/video-insights-august-5-2021/ Last updated: 2021-08-16T00:08:01.000Z ## THE REVENUEMANAGER: What's new in the toolbox? - episode #8 ### [FunnelTV the travel tech channel](https://www.youtube.com/channel/UCJnvlk16F6J2Ig9e9dDTA8Q?ref=hotelrevenueinsights.com) Nothing divides revenue managers more than the discussion around artificial intelligence and machine learning. The two schools of thought fall into the category of technophobics and technophiles, with AI-enthusiasts on one side and Luddites on the other. As usual, in medio stat virtus, so it's time to ask the right questions about the use of AI, ML, BI, blockchain, advanced analytics, etc. in our industry. What, if any, technology(ies) can facilitate the work of revenue managers? And will revenue management as we know it disappear with the rise of AI? --- ## Revenue Management Technology: Leadership & Data Science ### [Lybra Tech](https://www.youtube.com/channel/UCaTnhHmNavtQ8D1FLj52B6g?ref=hotelrevenueinsights.com) During the event, you will hear the CEOs & CTOs of the top RMS companies – IDeaS Revenue Solutions, Lybra | Assistant RMS, Atomize, Pace Revenue & Beonprice – share their expertise & knowledge about revenue management & data science, to help hoteliers better understand data science (and how data science-based RMS will help you set the most accurate rates) and the future of revenue management. **Chapter 1** **Chapter 2** --- ## Revenue HACKS: Rate disparity ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) Rate disparity - when will it end? --- ## How Hotels Can Create Positive Social Change ### [Skift](https://www.youtube.com/channel/UCJXw0BFh90eeJlg3YMLYd2Q?ref=hotelrevenueinsights.com) In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era. --- ## Why Hotel Marketing Needs to Move Beyond ROI and ROAS ### [Revenue Hub](https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww?ref=hotelrevenueinsights.com) We discuss how there needs to be a change in hotel marketing mindset, what other KPIs should be considered to truly determine hotel performance, and what additional data sets need to be looked at to better inform strategies and decisions. --- ## Hot Topics—Planning Ahead: Returning To Meetings & Business Travel ### [Hotel Business](https://www.youtube.com/channel/UCATkHdUgc9SfonW2szor53g?ref=hotelrevenueinsights.com) The meetings and group business is a vital source of revenue for the hotel industry, but it has returned slowly as the world reopens. Our Hot Topics session focuses on the current progress, as well as what meetings and groups will be like moving forward. --- ## Hotel Reputation Cultivation ### [HSMAI Los Angeles](https://www.youtube.com/channel/UCAXdlDoo%5FzSs75tNXm1ygyg?ref=hotelrevenueinsights.com) Travel is back, but our travelers’ needs have changed. We all know how expensive it is to acquire new customers. So why are we as an industry so satisfied with 70%-80% guest satisfaction? Are we doomed to spend ever-increasing resources to acquire new guests, while at the same time losing a significant percentage of our guests due to dissatisfaction or a simple lack of loyalty? There is a better way. And there has never been a better time for hospitality to break down silos and fully activate and align our teams in a commitment to deliver on our brand promises. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [HSMAI Academy](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com "HSMAI Academy") [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 31, 2021 URL: https://www.hotelrevenueinsights.com/july-31-2021/ Last updated: 2023-09-01T18:48:10.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 25 - Jul 31, 2021). _This post is for paying subscribers only._ ### Weekly Insights. July 24, 2021 URL: https://www.hotelrevenueinsights.com/july-24-2021/ Last updated: 2023-09-01T18:48:17.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 18 - Jul 24, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 5) URL: https://www.hotelrevenueinsights.com/video-insights-july-22-2021/ Last updated: 2021-07-31T05:30:25.000Z ## THE REVENUEMANAGER: Creative Revenue Management - episode #7 ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) How can hotels sell their spaces in times of crisis? During the COVID-19 pandemic, nearly 1 Billion rooms have gone unsold every week in the US only. With so much unsold space, hotels had to become creative with their offers and packages. Out-of-the-box thinking is the only way to survive this "Black Swan," but how can hotels get the best out of their spaces? What new ways of selling rooms and ancillary products should the industry implement to be successful in 2021-22? --- ## HN World Panel LIVE: Solving Labor Shortage Through Technology ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) How can the hospitality industry solve the current labor shortages and unsustainable labor costs through technology innovations, automation, mobility, robotization, and next-gen technology applications? --- ## Avoid the most costly and common mistakes hotels often make when it comes to reviews and reputation ### [HSMAI Channel](https://www.youtube.com/channel/UCEQlZOAjuMAxfhxcUrL6lrg?ref=hotelrevenueinsights.com) In this interview, you will meet Adele Gutman Milne. She has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International (HSMAI) for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture. --- ## Revenue HACKS: Price strategy ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) What should you offer today or tomorrow? What should you offer next week or next month? How can you motivate people to book now? --- ## The Future of F&B 2021 ### [International Luxury Hotel Association](https://www.youtube.com/channel/UCzeOJnIBxGOD0zWtEpL4yxg?ref=hotelrevenueinsights.com) European experts in Hospitality will discuss how the Hotel Food & Beverage industry is changing, due to consumer behavior and global disruptors. A wide discussion covering traditional luxury to lifestyle brands, local to global, and top-level strategy to detailed operations. --- ## The Push for Direct: Will Hotels Take a Stand or Accept a Hand? ### [Phocuswright](https://www.youtube.com/channel/UCtmq6d77yfVCVRMOl%5Fxka1Q?ref=hotelrevenueinsights.com) Is now the best time for hotels to push their direct booking strategies and loyalty programs with customers? Or will they need intermediaries more than ever as they reboot? --- ## Michael Levie: Transformational thinking will save hotel industry post-pandemic ### [Long Live Lodging](https://www.youtube.com/channel/UCWX9zKmvaI78iBUKvZoniaw?ref=hotelrevenueinsights.com) Michael Levie is co-founder and operations chief of Citizen M, a tech-forward luxury lifestyle hotel brand that caters to the frequent traveler, the mobile citizen. He has built a company culture that encourages creativity and ‘what-if’ thinking. In this episode Lodging Luminaries host, Jason Freed talks with Levie about the importance of opening yourself to transformational ideas as the global hotel industry emerges from the wreckage of the coronavirus crisis. --- ## The Power of First-party Data: How Technology Can Elevate the Guest Journey ### [International Luxury Hotel Association](https://www.youtube.com/channel/UCzeOJnIBxGOD0zWtEpL4yxg?ref=hotelrevenueinsights.com) First-party data is the information your guest entrusts to you and helps you build an authentic relationship with them based on interactions with your brand across numerous consumer touchpoints. Learn how you can access the true value of this data and consolidate your systems to enhance guest experience and create memorable moments invaluable ways. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 17, 2021 URL: https://www.hotelrevenueinsights.com/july-17-2021/ Last updated: 2023-09-01T18:48:26.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 11 - Jul 17, 2021). _This post is for paying subscribers only._ ### Weekly Insights. July 10, 2021 URL: https://www.hotelrevenueinsights.com/july-10-2021/ Last updated: 2023-09-01T18:48:34.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jul 4 - Jul 10, 2021). _This post is for paying subscribers only._ ### HN World Panel: Distribution strategy, benchmarking, and labor productivity URL: https://www.hotelrevenueinsights.com/hn-world-panel2/ Last updated: 2021-07-08T18:21:25.000Z [**Hospitality Net's World Panel**](https://www.hospitalitynet.org/list/1-10/panels.html?ref=hotelrevenueinsights.com) is a thought-leadership platform where hospitality-industry opinion leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. I had an opportunity to contribute to the three recent discussions ([**The Revenuemanager Series**](https://www.hospitalitynet.org/panel/36001932.html?ref=hotelrevenueinsights.com)) and would like to share my viewpoints. The panel published views of many great industry leaders and I recommend following the links to **read all expert opinions**. The live streaming events complement the published viewpoints and I share recordings in this post as well. ## Can a global reset actually be a good thing, after all, forcing the industry to get more done with fewer resources? Or will this trend damage the guest experience in the long run? Travel demand will come back, allowing hotels to open positions and hire back staff members. *The question is, what should be the post-COVID19 labor strategy?* The pandemic taught hotels to do more with fewer resources and showed the importance of hospitality technologies. Does this mean that hotels should operate with minimum staff and implement robots and technological solutions at all stages of the customer journey? It's up for the debate. The universal model that will be suitable for every hotel does not exist. **These are some considerations to keep in mind:** 1. Hotels need to find a balance between technology and humans. The goal should never be to replace as many positions with robots as possible. Instead, technology should help free up staff members' time and re-direct it towards learning about the guests, interacting with the guests, and creating customized experiences. Emotional connection with hotel employees is a competitive advantage and the reason why guests come back to the hotel. The time spent by the hotel team to develop such connections and create personalized experiences for guests is an investment in the hotel's future. 2. Technology should replace routine tedious tasks, decrease the workload and reduce the stress levels of the staff members by optimizing the processes. Bored, overworked, and stressed employees won't be able to create a pleasant guest experience. If the hotel takes good care of its staff members, they will take good care of the hotel's guests. 3. It's vital to know the needs and preferences of the hotel's main segments. Different customers have different perceptions towards technology and definitions of good service. Hoteliers should find the right balance between technology and humans that will suit their guests. Digital check-in might be a great idea for the younger generation, but if most hotel guests are boomers and prefer in-person conversations, the hotel should think twice before replacing front desk staff with check-in kiosks. It's essential to know the difference between service and hospitality. *Service* is a process (luggage delivered to the room). *Hospitality* is an attitude (courteous, smiling, welcoming, and caring staff member). Technology can help optimize services, but it will never create an emotional connection. Hence, humans are and always will be at the heart of the hospitality business. ****[Read 16 more expert views](https://www.hospitalitynet.org/panel/125000114.html?ref=hotelrevenueinsights.com)** --- ## How can hotels calculate the cost-per-acquisition of each channel? What should be taken into consideration? And how can this analysis influence one's distribution decisions? When creating a distribution strategy for the hotel, it's vital to consider channel-specific acquisition and distribution costs. *But should it be the primary factor when choosing a hotel's distribution mix?* **I think that before calculating channel costs, hoteliers need to answer the following questions:** - *Which segments book through a specific distribution channel?* - *Will the hotel get access to these guest segments through other channels?* - *Does the distribution channel generate unique demand?* - *Does the distribution channel generate demand in high or low demand periods?* - *How much ancillary revenue hotel generates from guests booked via a specific channel?* Once these questions are answered, it's time to calculate distribution costs per channel. Naturally, hotels want to sell rooms via channels that have the lowest distribution costs. *But can hotels afford to ignore less profitable channels?* In my opinion, hoteliers should consider channel-specific demand, ancillary spending, seasonality, and costs to answer this question. For example, if the distribution channel is expensive, but it brings demand that will not be booked through other channels or guests that book via this channel tend to spend more in hotel outlets than channel should be part of the distribution mix. What if the channel is expensive and demand is not unique? In this case, hotels should develop a strategy to move customers from expensive channels to less costly channels (shift share). What if two channels have unique demand and it's a high demand period for the hotel? The hotel should give preference to the distribution channels that have lower distribution costs and higher ancillary spending. To conclude, hotels should not base distribution decisions only on channel costs. Instead, a variety of other important factors should be considered. Only when hoteliers see that whole picture can they make strategic decisions that will maximize profitability. **[Read 8 more expert views](https://www.hospitalitynet.org/panel/125000115.html?ref=hotelrevenueinsights.com)** --- ## How to clearly identify the proper comp set? How should a hotel judge its performance, when most of the traditional KPIs have become meaningless? There is a need to re-examine traditional competitive sets. Pandemic disrupted the markets and urged hotels to adapt. Hotels had to create new offers, change segmentation and pricing strategies. Some properties were permanently closed. Chances are the hotel's pre-pandemic comp set is no longer relevant, and new competition emerged. Another question is to what extent can hotels rely on benchmarking data? Pandemic created an enormous disruption, and hoteliers can not be sure that competitors' data and actions are always reliable market demand indicators. The competition is also struggling with forecasting, pricing, and benchmarking. **In my opinion, hoteliers should:** - create several competitive sets and closely monitor how properties in the market evolve their post-pandemic strategies to identify hotel's true competition - take advantage of STR's "[Composite Comp Set](https://str.com/composite-comp-sets?ref=hotelrevenueinsights.com)" solution that gives flexibility and resolves "sufficiency" issues caused by the pandemic - explore the idea of a "[Dynamic Comp Set](https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand?ref=hotelrevenueinsights.com)" suggested by [OTA Insight](https://www.otainsight.com/?ref=hotelrevenueinsights.com)\- competitors change in line with market shifts to position the hotel against the most relevant comp set - give more weight to the hotel's internal data. Short-term trends are especially valuable when forecasting future demand (last 7 Mondays, last 7 Tuesdays, etc.). BI that provides forward-looking market demand is also a must-have tool for revenue managers - use indexing to baseline period pre-pandemic (2019) to understand recovery pace for the hotel and competition (Demand for the first week of June 2021 / Demand for the first week of June 2019 \*100) **[Read 14 more expert views](https://www.hospitalitynet.org/panel/125000120.html?ref=hotelrevenueinsights.com)** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. July 3, 2021 URL: https://www.hotelrevenueinsights.com/july-3-2021/ Last updated: 2023-09-01T18:48:41.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 27 - Jul 3, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 4) URL: https://www.hotelrevenueinsights.com/video-insights-june-30-2021/ Last updated: 2021-07-03T16:09:54.000Z ## THE REVENUEMANAGER: Benchmarking, A new Concept of COMP SET - episode #6 ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) Episode topic: why is comp set data essential in hotel revenue management? The loss of relevance of the historical data due to the pandemic made other factors more influential. Demand, present data (OTB, pick up, pace), and the comp set are our compass. Which is my comp set? Is there only one comp set? And how to select it? --- ## The New Outlook for Revenue and Distribution in 2021 ### [FunnelTV the travel tech channel](https://www.youtube.com/channel/UCJnvlk16F6J2Ig9e9dDTA8Q?ref=hotelrevenueinsights.com) This event will help you answer: How distribution has evolved in 2021? How can hotels choose the right distribution channel? How technology is positioned to help hoteliers in finding new distribution channels? The right distribution strategy for finding instant demand. The concept of "Distribution Marketplace". **Part 1** **Part 2** --- ## The distribution landscape and the power that AI is bringing to the market ### [HSMAI Channel](https://www.youtube.com/channel/UCEQlZOAjuMAxfhxcUrL6lrg?ref=hotelrevenueinsights.com) Changing distribution landscape – How can AI help hotels in boosting their own booking channels in reference to the power of OTA --- ## Revenue HACKS: Hotel segmentation vs distribution channels ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) Hotel segmentation vs distribution channels - do we still need to price based on segmentation? --- ## Hospitality & Marketing Summit: How to Optimize Your Travel Marketing in the Era of Personalization ### [Skift](https://www.youtube.com/channel/UCJXw0BFh90eeJlg3YMLYd2Q?ref=hotelrevenueinsights.com) In this conversation, we hear from Marc Vermut, VP of The Knowledge Lab at Neustar, about how to successfully manage and deploy customer data to create smarter hospitality marketing strategies to help accelerate recovery. --- ## Soundbites Podcast: Upper Funnel Data ### [Sceptre Hospitality Resources](https://www.youtube.com/channel/UCZt1xQlJf8-RnNBWkPo2o8Q?ref=hotelrevenueinsights.com) Nadine Böttcher, Head of Product Innovation, with OTA Insight, joins Jason Emanis, from Sweden. --- ## The Hotel Financial Coach - Independent Hotels and Financial Leadership ### [David Lund](https://www.youtube.com/channel/UCV6aZRjBBuawF0KsVNrIrzg?ref=hotelrevenueinsights.com) Three key concepts that focus on how independent hoteliers can improve their financial results --- ## 7 Hotel Commercial Mistakes and What To Do About Them ### [Revenue Hub](https://www.youtube.com/channel/UCGHau0TmKPmDgPefasSrYww?ref=hotelrevenueinsights.com) In this discussion we pick up on a recent case study Jack Lindemuth, Founder at JLL Commercial Strategy Consulting wrote following a consultancy project with an independent 4-star boutique hotel. Jack was brought in to figure out why the property’s revenue struggled to improve despite investment from the owners. Through this project Jack identified 7 key findings, let us call them ‘Commercial Mistakes’ the property was making, and these 7 points form the basis of this discussion. --- ## The New World of Revenue Management: Kate Burda, Kate & Co. ### [The Proven Principles Hospitality Podcast](https://www.youtube.com/channel/UCsZfzfTV71axQ4ix6sh1wJw?ref=hotelrevenueinsights.com) Kate is the CEO and Founder of Kate Burda & Co, a consulting firm that leads revenue performance and growth strategies for hotels, hospitality brands, owners, investors, and management companies. As they say, revenue cures all problems, so the trifecta of Revenue Management, Sales and Marketing have never been more critical - but approaching them with the same thinking as we did pre-pandemic is not going to do you any favors. In this episode, we’re exploring what that means so you can sustain these peaks long into the future. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 26, 2021 URL: https://www.hotelrevenueinsights.com/june-26-2021/ Last updated: 2023-09-01T18:48:47.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 20 - Jun 26, 2021). _This post is for paying subscribers only._ ### GauVendi - a feature-based hospitality system URL: https://www.hotelrevenueinsights.com/gauvendi/ Last updated: 2021-06-23T10:01:59.000Z ## A new way to sell hotel rooms Customers can select a seat on the airplane, car type at the car rental, and a seat in the movie theater. However, hotel guests still can not choose specific room features at the time of booking. Guests either have to hope the room assigned at check-in will be up to their expectations or contact the hotel in advance to request specific features. On the other hand, hotels have rooms that are placed in the same category but have unique features (location, size, bedding, layout, etc.). Hoteliers are leaving a lot of money on the table by selling just 3 - 4 room types and missing an opportunity to improve customer satisfaction. **Ideally, guests should be able to choose room attributes and experiences at the time of booking instead of being limited by several room types.** More and more hoteliers agree that [attribute-based selling and pricing](https://www.hotelrevenueinsights.com/the-future-of-hotel-revenue-management-attribute-based-pricing-abp/) is the future of hotel room merchandising. **There are clear benefits for both consumers and hotels:** - increase in guest satisfaction and loyalty - guests receive control, flexibility, and customization of the experience - shift share from OTAs to less expensive direct distribution channels - growth in total hotel revenue - incremental revenue generation - competitive advantage It's a fantastic approach to room merchandizing, but there is an issue that prevents hotels from successful implementation. Let's face it - most booking engines do not provide the technical solutions required to implement feature-based selling. *Does it mean that attribute-based selling is just a theory that will never become a reality?* Likely, hospitality technology develops rapidly. Meet **[GauVendi](https://www.gauvendi.com/?ref=hotelrevenueinsights.com)** \- a feature-based hospitality system. GauVendi enables hoteliers to repackage their room inventory as unique combinations of room features customized for individual guest preferences. ## A new booking experience Let's look at the booking experience GauVendi provides to hotel guests. **Select stay dates** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.38.11-AM.png) https://www.city-hotel-meckenheim.de/en/ **Select room features** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.42.35-AM.png) https://www.city-hotel-meckenheim.de/en/ ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.44.27-AM.png) https://www.city-hotel-meckenheim.de/en/ ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.44.40-AM.png) https://www.city-hotel-meckenheim.de/en/ ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.44.49-AM.png) https://www.city-hotel-meckenheim.de/en/ **Prioritize selected room features** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.48.33-AM.png) https://www.city-hotel-meckenheim.de/en/ **Select the room from different options based on preferred features** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.52.16-AM.png) https://www.city-hotel-meckenheim.de/en/ ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.52.52-AM.png) https://www.city-hotel-meckenheim.de/en/ **Add meals & services** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-11.55.46-AM.png) https://www.city-hotel-meckenheim.de/en/ **Book the room** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-12.01.10-PM.png) https://www.city-hotel-meckenheim.de/en/ ## Benefits of using GauVendi **Customization** GauVendi allows hotels to customize room features and experiences offered to the guests. Rest assured that in-room fitness gear and cooking class will be incorporated into the booking experience. Imagination is the only limit! **Dynamic pricing** Manage room attributes dynamically based on the demand and different combinations of room features. High demand for connecting rooms for holiday weekends and low demand for weekdays? Set the rates accordingly for connecting feature. **Room feature-based inventory restrictions** Optimize occupancy via feature-based restrictions. For example, allow some popular features only for extended stays or offer some features only for low-demand days. **Multiple price points** Increase revenue by selling various combinations of room features. For example, why selling all deluxe rooms at $150 per night? With GauVendi, the hotel can sell deluxe room + "away from elevator" for $160, deluxe room + "away from elevator" + "in-room gaming console" for $175, and so on. More options generate more revenue and give guests more choices. **Segmentation and targeting** GauVendi allows hotels to target guests with promotions based on their room feature preferences. Hotels also have a unique opportunity to sell the same room with different names, pricing, and features highlights to different guest segments. **Loyalty and exclusivity** Go the extra mile for loyal guests. For example, allow guests to pick specific room numbers or any other exclusive features during the booking process. **Business intelligence** See which experiences and room features are popular and when. Use these insights for pricing decisions, development of experiences, renovations, room amenities, etc. For example, room with a massage chair is becoming a popular choice for your guests? It's time to buy more. **Direct bookings** Reduce OTA share and attract more direct bookings. For example, the guest needs a room on the ground floor, facing the pool, far from the elevator, and a tea kettle in the room. OTA sells the standard room. The hotel's website allows adding all these features to the standard room. We have a clear winner. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/06/Screen-Shot-2021-06-20-at-1.38.29-PM.png) https://www.gauvendi.com/selling-uniqueness **GauVendi changes the way hotels sell rooms. Room categories are becoming the thing of the past. The room feature combinations are the future of the hotel merchandising, and the future is now!** ## Test it! Experience the booking process by visiting the **[purchase experience page](https://www.gauvendi.com/jointherevolution?ref=hotelrevenueinsights.com)**. --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 19, 2021 URL: https://www.hotelrevenueinsights.com/june-19-2021/ Last updated: 2023-09-01T18:48:54.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 13 - Jun 19, 2021). _This post is for paying subscribers only._ ### Weekly Insights. June 12, 2021 URL: https://www.hotelrevenueinsights.com/june-12-2021/ Last updated: 2023-09-01T18:49:02.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jun 6 - Jun 12, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 3) URL: https://www.hotelrevenueinsights.com/video-insights-june-10-2021/ Last updated: 2021-06-18T18:40:38.000Z ## THE REVENUEMANAGER: Cost Optimization & Profitability - episode #5 ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) Cost-optimization has always been a central notion in revenue management. That being said, the pandemic brought renewed attention to the topic. Today, more than ever, proper cost control is crucial to navigate these difficult waters and prepare for the "new normal." Whether we like it or not, every single decision revenue managers take on a daily basis, has an impact on the bottom line, meaning that revenue management is not only about optimizing the revenue streams, but also about increasing profitability. Favoring the distribution channels with the highest profit has become imperative in our industry. **But how can hotels calculate the cost-per-acquisition of each channel?** **What should be taken into consideration? And how can this analysis influence one's distribution decisions?** --- ## Listen, learn and earn from your hotel guests ### [Cendyn](https://www.youtube.com/channel/UCQZlBWgXgQwfbiekznvQbAg?ref=hotelrevenueinsights.com) Cendyn along with eHotelier and Guestrevu held an expert-led discussion on how to listen, learn and earn from your guests as well as how you can build traveler confidence during the travel recovery. --- ## Ramping up for summer: Proven hotel strategies to capture your domestic market ### [HSMAI Channel](https://www.youtube.com/channel/UCEQlZOAjuMAxfhxcUrL6lrg?ref=hotelrevenueinsights.com) In this week’s discussion, we’ll be chatting to Amanda Du, Head of E-commerce at PentaHotels, and taking a deep dive into the brand’s strategy around the domestic market to understand how they are effectively welcoming more and more locals to their properties. **What are the steps to building a powerful domestic market strategy?** **How can you adapt your hotel’s offering and services for locals?** **Which marketing tactics have proven to be the most effective to boost bookings?** --- ## How revenue managers should communicate their message ### [HSMAI Asia Pacific](https://www.youtube.com/channel/UCj5hWHgcJPJ7Xgsy1ERRdZQ?ref=hotelrevenueinsights.com) Marcos Cadena, Vice President Digital Marketing, Distribution, CRM, Loyalty, Partnerships & Head of Data Privacy at Minor International speaks about best practices in **data visualization**. --- ## Revenue HACKS: The age of Zoom - what will happen to meetings & events? ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) **What will happen to the meetings & events business if everything is on Zoom?** Guest speaker and hosts: Cathy Joyce - Director of Communications at MPI UK & Ireland Chapter Malin Steffensen - Sales Manager at Grand Hôtel Stockholm Khristina Quigley – Key Account Director at Hoist Group Sheila Krishnan - Revenue Management Consultant, SK Consultancy Calvin Tilokee – CEO & Creative Director at Revpar Media --- ## ARM DOORS AND CROSS-CHECK ### [Rise Weekly](https://www.youtube.com/channel/UCFYW7Y%5Fyir1gIUQh4RqeaRg?ref=hotelrevenueinsights.com) What is the current state and future of international travel? FEATURING: Dan Richards, Chief Executive Officer of Global Rescue LLC --- ## Leading through a pandemic: Marriott’s newest CEO on challenges and opportunities ### [eCornell](https://www.youtube.com/channel/UC7P7f7YPvJasow4LrVGwgMQ?ref=hotelrevenueinsights.com) Interview with Anthony Capuano, CEO Marriott International --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. June 5, 2021 URL: https://www.hotelrevenueinsights.com/june-5-2021/ Last updated: 2023-09-01T18:49:09.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 30 - Jun 5, 2021). _This post is for paying subscribers only._ ### Weekly Insights. May 29, 2021 URL: https://www.hotelrevenueinsights.com/may-29-2021/ Last updated: 2023-09-01T18:49:17.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 23 - May 29, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 2) URL: https://www.hotelrevenueinsights.com/video-insights-may-26-2021/ Last updated: 2021-06-10T18:28:48.000Z ## CITIES ON THE RISE? ### [RISE Weekly](https://www.youtube.com/channel/UCFYW7Y%5Fyir1gIUQh4RqeaRg?ref=hotelrevenueinsights.com) Will leisure and business travel return to the cities? FEATURING: Fred Dixon - President & CEO of NYC & Company and Keith Tan - Chief Executive of the Singapore Tourism Board --- ## How digital transformation is driving the digital customer experience ### [HSMAI Channel](https://www.youtube.com/channel/UCEQlZOAjuMAxfhxcUrL6lrg?ref=hotelrevenueinsights.com) Remy Merckx – Travel Industry, Digital Expert Loren Gray - Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America --- ## The Golden Age of Hotel Technology ### [ROOMDEX](https://www.youtube.com/channel/UCanyYMyJLYLEdmTXhGWqQ7A?ref=hotelrevenueinsights.com) Discussion on how we have entered the golden age of hotel technology and those who leverage new innovations will meet new guest expectations while jumping ahead in their respective compsets. An expert panel discussion with the 5 leading hotel software vendors: David Purcell, Director Software Development at Infor, Kevin King, COO at Shiji Group, Bob Graham, CEO at Eventtemple, Vincent Goemaere, CEO and Founder at StarDekk, Laurent Cardot, CEO and Co-Founder Ariane Systems, Jos Schaap CEO and Co-Founder at ROOMDEX. --- ## HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon ### [HSMAI](https://www.youtube.com/channel/UCWlzZ1UZZnD9od06Od%5FUpXw?ref=hotelrevenueinsights.com) According to their latest consumer research, Fuel says, “We’ve already seen a giant boom in some markets over the last 6 weeks of people booking hotel rooms. Some properties are seeing more than double the revenue booked online compared to 2019\. The data in this survey shows that people are ready NOW to research, book, and travel in the very near future. ” Hear insights into the finding prepared for HSMAI by Melissa Kavanaugh, Fuel’s Director of Analytics. --- ## THE REVENUEMANAGER: Focus on Productivity - episode #4 ### [FunnelTV the travel tech channel](https://www.youtube.com/channel/UCJnvlk16F6J2Ig9e9dDTA8Q?ref=hotelrevenueinsights.com) With many hotels having to lay off staff and run operations with skeleton crews only, productivity has increasingly come into focus. How does this affect hotels, and what can hoteliers do to navigate this? Panelist: Claire Hemphil, Head of Revenue & Systems Management at Whittlebury Hall Conference, Training Centre, Hotel & Spa Julien Barré, Director of Revenue and Reservations at Rosewood Hotel Pablo Torres, Hotel Consultant & Trainer at TSA Solutions Moderated by Scott Dahl, Master's Program Director - Les Roches Global Hospitality --- ## How has Covid Affected Hotels? ### [Sherri Kimes](https://www.sherrikimes.com/?ref=hotelrevenueinsights.com) Sherri Kimes is a globally recognized revenue management expert. She is a Professor at the Cornell University School of Hotel Administration and has been teaching, conducting research, and consulting for over 25 years. Sherri Kimes and Dave Roberts recently completed a study on the impact of Covid on hotels. Here's a short video that summarizes the major findings. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/05/Screen-Shot-2021-05-20-at-7.17.34-PM-1.png) https://www.sherrikimes.com/post/our-report-on-how-covid-has-affected-hotels [How has Covid Affected Hotels??Dave Roberts and I recently completed a study on the impact of Covid on hotels. What was particularly interesting (and inspiring!) was how people talked about the resilience that they had developed during the pandemic. As one person said, “It was amazing how much we could do with so little.” We hop…![](https://static.wixstatic.com/media/3fc331_ae9b7627aab64a6fb3f1c4f13613338f~mv2.png/v1/fill/w_32%2Ch_32%2Clg_1%2Cusm_0.66_1.00_0.01/3fc331_ae9b7627aab64a6fb3f1c4f13613338f~mv2.png)SherriKimes.comSherri Kimes![](https://static.wixstatic.com/media/3fc331_a9b5ea712f5a45efa2bad33fa46a3299f000.jpg/v1/fit/w_640%2Ch_480%2Cal_c%2Cq_80/file.jpg)](https://www.sherrikimes.com/post/how-has-covid-affected-hotels?ref=hotelrevenueinsights.com) --- ## Revenue HACKS: How to budget, forecast and plan? ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) Guest speaker and hosts: David Lund - Hotel Financial Coach Khristina Quigley – Key Account Director at Hoist Group Sheila Krishnan - Revenue Management Consultant, SK Consultancy Thibault Catala, Founder & Managing Director, Catala Consulting Calvin Tilokee – CEO & Creative Director at Revpar Media --- ## What are the Global Tourism Recovery Trends & Challenges ### [Hospitality Talks](https://www.youtube.com/channel/UCVBfsbg4K5sq6aPljJdWDBg?ref=hotelrevenueinsights.com) Projecting the future for tourism and hospitality is a challenge under the current circumstances. There are many paths to success but there are several challenges along the way. How will this sector change as the recovery begins? Hospitality Talks is thrilled to bring three professionals together that have a global vantage point. We are joined by Alex Dichter – Senior Partner, McKinsey & Company; Aradhana Khowala – Chief Executive Officer, Aptamind Partners, and Virginia Messina – Senior Vice President Advocacy, World Tourism & Travel Council. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 22, 2021 URL: https://www.hotelrevenueinsights.com/may-22-2021/ Last updated: 2023-09-01T18:49:24.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 16 - May 22, 2021). _This post is for paying subscribers only._ ### A hotel benchmarking use case: Spotting weaknesses & identifying opportunities to boost direct bookings URL: https://www.hotelrevenueinsights.com/benchdirect/ Last updated: 2021-05-20T15:10:42.000Z Hotel benchmarking is essential to every hotel brand's growth strategy. From five-star luxury properties to serviced apartments and everything in between. Benchmarking allows you to not only to understand your hotel’s performance compared to the market but identify areas where you can improve. The traditional benchmarking scene focuses on comparing occupancy and rates, giving little understanding of how these results came to be. That is why [The Hotels Network](https://www.thehotelsnetwork.com/en?utm%5Fsource=hotelrevenueinsights&utm%5Fmedium=article&utm%5Fcampaign=BDguide) (THN), a full-stack direct channel platform, decided to launch [BenchDirect](https://www.thehotelsnetwork.com/en/benchdirect?utm%5Fsource=hotelrevenueinsights&utm%5Fmedium=article&utm%5Fcampaign=BDguide), the first benchmarking platform for your hotel’s direct channel. Taking a completely new approach, BenchDirect provides real-time insights to break down the entire booking funnel and understand your hotel's performance compared to the market and competition. This new tool offers you the chance to benchmark your data against multiple dynamic competitive sets, covering more than 30 key metrics. Providing you with invaluable insights to help you unravel the building blocks of your direct channel strategy. Some of the key metrics highlighted in BenchDirect include Conversion rates, LOS to Disparities and Average Booking Value, all of which can be drilled down and filtered by source, travel party, country and more! But knowing how to analyze this data, how to determine areas for improvement, where opportunities lie and what actions to take can be baffling for even the most seasoned hoteliers. That is why we are breaking down one real hotel example of the BenchDirect tools in action to showcase a common problem faced by many hoteliers, a low mobile conversion rate. Let’s dive into it! ## The Scene To better understand the hotel performance in terms of mobile conversion, we are cross-filtering two key metrics of the property’s direct booking channel: Visitor Profile and Conversion Rate. These metrics help to identify the main source of traffic per device for the hotel’s website, and how well are converting the lookers from each device. The **Visitor Profile** metric shows the distribution of desktop versus mobile searches among the website visitors for the hotel and compsets. Comparing the hotel's results to the three compsets, it’s clear that the hotel has the highest percentage of mobile visitors at 68.9% mobile searches. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/05/Screen-Shot-2021-05-19-at-7.12.33-PM.png) Visitors to the hotel website by device The **Total Conversion** metric filtered by device type provides a better understanding on how these mobile visitors are converting. As the dotted red line indicates, the hotel has the lowest total conversion for mobile visitors compared to the other three compsets. This means that the hotel is unable to convert its high volume of mobile traffic into actual bookers. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/05/Screen-Shot-2021-05-19-at-7.11.33-PM.png) Total conversion by device ## The Opportunity The data indicates that the hotel is falling short in attracting these visitors searching from their mobile device into following through with a reservation. There is therefore an opportunity to increase their revenue by improving the mobile user experience and using relevant conversion optimizations techniques. ## Best Practices Based on the valuable opportunity identified from the analysis, the hotel should look for ways to improve the conversion rate of their mobile visitors. This can be done by creating customized messages directly towards their mobile audience. With today’s [personalization technology](https://www.thehotelsnetwork.com/en/conversion-personalization?utm%5Fsource=hotelrevenueinsights&utm%5Fmedium=article&utm%5Fcampaign=BDguide), it’s possible to create relevant website messages and offers exclusively towards mobile audiences. By combining hyper-relevant offers that can help nudge visitors down the booking funnel and entice that much needed mobile booking. The hotel should create mobile-exclusive offers ensuring that these deals can only be booked on a mobile device, boosting the conversion rate and revenue for the hotel. There are any number of website campaigns a hotel could do to encourage visitors to complete their booking on their mobile device. The example below is just one of many that has proven to be successful. As you can see in the image, the hotel is displaying an Inliner that is shown as native content on the screen, enhancing the user experience, a key factor when targeting mobile visitors. Inliners can be placed on the booking engine or homepage and displayed only to mobile visitors. These offers can also include a 1-click promocode to create a sense of urgency for the user. A 1-click promocode means that the offer is only applied to those visitors who click directly on the CTA (call-to-action), limiting the diffusion of the discount. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/05/Screen-Shot-2021-05-19-at-7.13.52-PM.png) Mobile offers using Inliners with a 1-click promocode This example is just one of the many ways you can leverage the information available in BenchDirect to step up your direct channel strategy. To learn more about BenchDirect and how to hotels are use the available BenchDirect information to step up their direct channel performance, download this [guide](https://info.thehotelsnetwork.com/en/best-practices/benchdirect-use-cases?utm%5Fsource=hotelrevenueinsights&utm%5Fmedium=article&utm%5Fcampaign=BDguide) created by The Hotels Network. Pssttt.. Did you know that BenchDirect is free, forever? Be sure to [join the waiting list](https://www.thehotelsnetwork.com/en/benchdirect/?utm%5Fsource=hotelrevenueinsights&utm%5Fmedium=article&utm%5Fcampaign=BDguide) and become part of the global network of 10,000+ hotels who are already happily benchdirecting! --- **Author:** [Julia Pedrol](https://www.linkedin.com/in/julia-pedrol/?ref=hotelrevenueinsights.com), Creative Marketing Manager, The Hotels Network. --- [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 15, 2021 URL: https://www.hotelrevenueinsights.com/may-15-2021/ Last updated: 2023-09-01T18:49:31.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 9 - May 15, 2021). _This post is for paying subscribers only._ ### Video Insights: Webinars & Discussions (Volume 1) URL: https://www.hotelrevenueinsights.com/video-insights-may-11-2021/ Last updated: 2021-05-26T00:01:39.000Z ## Direct distribution tactics leading to recovery ### [HSMAI Channel](https://www.youtube.com/channel/UCEQlZOAjuMAxfhxcUrL6lrg?ref=hotelrevenueinsights.com) Pablo Delgado - CEO at MIRAI and member of the HSMAI Europe Customer & Distribution Advisory Board. Loren Gray – Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America --- ## Future-proofing travel: Emily Weiss of Accenture ### [PhocusWire](https://www.youtube.com/channel/UCETUoTv-BesrR4TP2EJ21ag?ref=hotelrevenueinsights.com) In the Future-Proofing Travel series, PhocusWire talks to business leaders about where the travel, tourism and hospitality industry is heading. --- ## Robotics in hospitality ### [techtalk.travel](https://www.youtube.com/channel/UCDks8VaYpSCQUOSJoBLeX7A?ref=hotelrevenueinsights.com) HN World Panel Technology LIVE Session hosted in partnership with techtalk.travel discussing Robotics in the Hospitality Industry. --- ## Making the most of owned, earned and paid media ### [HSMAI](https://www.youtube.com/channel/UCWlzZ1UZZnD9od06Od%5FUpXw?ref=hotelrevenueinsights.com) Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. --- ## Revenue HACKS – Attribute pricing ### [Raizup](https://www.youtube.com/channel/UCYc2OVK0C7QrAcoPx5XFfVQ?ref=hotelrevenueinsights.com) What is the future of how we sell rooms? We discuss how can we learn from airlines again - almost like Ryanair effect! --- ## Masterclass: Don't just sell, upsell! ### [Roomdex](https://www.youtube.com/channel/UCanyYMyJLYLEdmTXhGWqQ7A?ref=hotelrevenueinsights.com) A practical guide to upselling. Why is it necessary, in today's context, and how to make the best out of it for your hotel. --- ## How to boost direct revenue in 5 tips ### [Hospitality Net](https://www.youtube.com/channel/UCVWI0RCtwjvVuHMCXx7Om8Q?ref=hotelrevenueinsights.com) From the basics to advanced level: five actionable tips on what hotels can do today to regain direct bookings by Paprika Le Bourgeois from Infor. --- ## The Future of OTAs ### [AltexSoft](https://www.youtube.com/channel/UCEKI%5FF16hUtBHcw9tBtr24Q?ref=hotelrevenueinsights.com) Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, makes his educated guesses about the future of online travel agencies. He touches on attribute shopping in airlines and hotels, personalization, omni-channel support, and other potential changes in the industry. --- ## [Subscribe to Weekly Newsletter](https://www.hotelrevenueinsights.com/#/portal/signup/free) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 8, 2021 URL: https://www.hotelrevenueinsights.com/may-8-2021/ Last updated: 2023-09-01T18:49:38.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (May 2 - May 8, 2021). _This post is for paying subscribers only._ ### HN World Panel: Return of demand, ancillary revenue, and rate parity URL: https://www.hotelrevenueinsights.com/hn-world-panel1/ Last updated: 2021-06-27T02:49:37.000Z [Hospitality Net's World Panel](https://www.hospitalitynet.org/list/1-10/panels.html?ref=hotelrevenueinsights.com) is a thought-leadership platform where hospitality-industry opinion leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. I had an opportunity to contribute to the three recent discussions ([The Revenuemanager Series](https://www.hospitalitynet.org/panel/36001932.html?ref=hotelrevenueinsights.com)) and would like to share my viewpoints. The panel published views of many great industry leaders and I recommend following the links to **read all expert opinions**. The live streaming events complement the published viewpoints and I share recordings in this post as well. ## How can hotels stand ahead of the curve when demand returns? Hotels should focus on **forward-looking data, value, and customer journey**. To stay ahead of the curve, hotels need real-time market demand data. Predictive market intelligence solutions that aggregate data across different sources (OTAs, GDSs, flights, alternative lodging, meta-review sites, etc.) such as [Market Insight](https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand?ref=hotelrevenueinsights.com) by OTA Insight or [Market Spotlight](https://www.tripadvisor.com/business/spotlight?ref=hotelrevenueinsights.com) by TripAdvisor provide valuable future demand data that help hotels to create proactive and effective pricing strategies. Hoteliers should also look for revenue management systems that base forecasts on future data sources ([Lybra Assistant RMS](https://www.hospitalitynet.org/opinion/4102944.html?ref=hotelrevenueinsights.com)). Successful hotels compete on value, not price. Hotels should sell unique experiences rather than rooms and give guests a wide variety of customisation options. Experiences can be internal and external. For example, look at the guest's arrival process, find ways to make it unique and segment-specific: in-room check-in, cold towel, refreshment drink, shoulder massage in the lobby, etc. Offer cooking class with the chef and movie night at the pool during the stay. Partner with local attractions and create unique experiences for the guests: balloon flights, after-hours access to local attractions, VIP city tours with private guides, exotic car rentals for the stay, meetings with local artists, etc. The key point is that guests have to choose your property to take advantage of these offerings. The customer journey has been affected by the pandemic. Booking a trip now requires a lot of research - restrictions, travel rules, COVID tests, quarantines, vaccination, etc. Hotels need to identify ways to give future guests all necessary trip information at the right time. It's essential to be proactive and make the planning of the trip and booking process easy for guests. Good service will always be a competitive advantage, and it should start well before the arrival. [**Read 13 more expert views**](https://www.hospitalitynet.org/panel/125000096.html?ref=hotelrevenueinsights.com) --- ## Is now the time to look at non-room, ancillary revenue? Where are the opportunities? Revenue managers need to focus on **revenue generation**. Upselling, cross-selling, total revenue management, new revenue streams should be part of the business strategy. **Customization and personalization** have to be at the core of revenue generation strategies. Put the guest in the driver's seat. Give the guest the freedom to create a perfect stay at your hotel. Do not wait until the guest books the room and then calls to place a request. Be proactive and turn such requests into revenue streams. **These are some ideas:** 1\. Let the guests build an ideal hotel stay by choosing *room attributes and experiences* at the time of booking (Add-On feature). Look at the hotel room as a base product, and then decide what you can sell separately: quiet room location, luxury linens, view, lower floor, cot, extra-large bed, etc. Think about additional services and experiences that will be of value to your guests: late check-out, champagne, fresh flowers, ticket to the local attraction, preferred parking spot, extra housekeeping service, laundry service, etc. 2\. Stand out from the competition, drive direct bookings and increase total revenue by selling *packages* (Bundled rate type). Examine all hotel services and amenities and create bundles: Room plus variations of other elements like parking, spa service, tennis lesson, dinner, bar drinks, movie by the pool, etc. Packages have to be hotel-specific and stand out from competitors' offerings. Experiment! Listen to your guests. Find what works best. 3\. Create *innovative revenue streams.* Hoteliers need to look at both spaces and staff expertise and find new ways of utilizing them. For example: - Housekeeping services for residential and commercial clients - Virtual and on-site cooking, cleaning, gardening, wellness classes - Private chef and bartender for a luxury dining experience at home - Laundry services for local residents and businesses - Repurpose some hotel spaces to create co-working offices - Day-use access to all hotel facilities & amenities for non-guests **[Read 22 more expert views](https://www.hospitalitynet.org/panel/125000099.html?ref=hotelrevenueinsights.com)** --- ## Is rate parity obsolete? At first, offering a lower rate on the hotel's website sounds like a great idea. Guest looks for the hotel, sees various rates in Google search results, finds the lowest rate, and proceeds to the hotel's direct channel to book a room. In reality, most of the guests do not search for a specific property and instead look for all available hotels in a particular destination. OTAs appear first in search results and conveniently offer different hotel options. Moreover, OTAs built a large customer base through loyalty programs and partnerships (credit card points redeemable on Expedia, for example). Also, OTAs can help drive customers to the hotel's website. The *"[billboard effect](https://ecommons.cornell.edu/handle/1813/71015?ref=hotelrevenueinsights.com)"* suggests that hotels can receive a boost in reservations through their website due to being listed on the OTAs. These are some clear benefits for hotels to partner with OTAs. **Rate parity is either a requirement or desirable best practice for such a partnership to be successful.** ***What if the hotel sends OTAs higher rates?*** OTAs monitor rates in real-time, and once the lower rate is discovered, either cut off the property from its platforms or place the hotel very low in search results. Consequently, hotels risk missing out on revenue opportunities by being out of parity with OTAs. **What about OTAs? Do they always display rates the hotel sends them correctly?** Not at all. Suppose the hotel offers the same rate for all channels. In that case, it does not automatically ensure rate parity as OTAs always try to find creative ways to provide lower rates and undercut the hotel's direct channel. One example is offering a discounted rate on the OTA mobile app (this way, the disparity is not visible in Google search) by sacrificing the portion of a commission. Hotels need to monitor rates on OTA channels constantly (invest in a rate shopping BI). **Rate parity is a two-way street.** Rate parity ensures a consistent brand image for the hotel and its products in the consumer's eyes through pricing. It allows hotels to benefit from OTAs' marketing efforts and customer base. On the other hand, price transparency shifts focus from value to price and constrains effective revenue management. The balanced approach would be maintaining rate parity across all channels and creating value-focused channel-specific bundled packages to drive revenue and shift share from OTAs to direct channels. ***Did hotels become less reliant on OTAs due to the COVID19 pandemic?*** OTAs consistently outspend hotels on marketing and technology. I expect OTAs to continue playing an essential role in hotel distribution. **[Read 14 more expert views](https://www.hospitalitynet.org/panel/125000112.html?ref=hotelrevenueinsights.com)** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. May 1, 2021 URL: https://www.hotelrevenueinsights.com/may-1-2021/ Last updated: 2023-09-01T18:49:45.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 25 - May 1, 2021). _This post is for paying subscribers only._ ### Weekly Insights. April 24, 2021 URL: https://www.hotelrevenueinsights.com/april-24-2021/ Last updated: 2023-09-01T18:49:52.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 18 - Apr 24, 2021). _This post is for paying subscribers only._ ### Weekly Insights. April 17, 2021 URL: https://www.hotelrevenueinsights.com/april-17-2021/ Last updated: 2023-09-01T18:49:58.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 11 - Apr 17, 2021). _This post is for paying subscribers only._ ### PMS, CRS, RMS: Everything revenue manager needs to know about system interfaces URL: https://www.hotelrevenueinsights.com/pms-crs-rms/ Last updated: 2023-06-27T19:39:28.000Z ## The Challenges The success of a revenue management strategy always comes down to execution. It does not matter how well price changes and stay restrictions are planned if they can not be activated correctly and at the right time. Hospitality systems are meant to help hotels with complex tasks of inventory management, pricing, and distribution. However, revenue managers are not IT experts and frequently face technical challenges that lie beyond the scope of their expertise. *Room sold in PMS but still available on the hotel's website?* *2-night minimum lengths of stay restriction is set in PMS and CRS, but guest can still book a 1-night stay on Expedia?* *Different rates in PMS and online?* *The hotel is sold out, overbooking is closed, but reservations are still coming?* Sounds familiar? The nature of these challenges requires fast resolution because they directly affect revenue and customer satisfaction. On the other hand, the complexity of systems and various connectivity types prevent fixing these issues fast unless the revenue manager knows the specifics well. This article aims to explain how system interfaces work, how to troubleshoot typical errors, and how to avoid potential issues when managing rates and inventory. Every hotel has its unique systems and connectivity setup. We will go over the typical logic behind the interfaces. ## Terminology Let's look at the terminology that is used in this article: **Property Management System (PMS)** \- the system used by property staff to manage inventory, rates, housekeeping, front office, billing, etc. **Central Reservation System (CRS)** \- the system that connects the hotel to all distribution channels. Instead of connecting PMS to each channel separately (OTAs, GDS, Call center), the hotel connects to CRS, and CRS manages connectivity to all channels. **Distribution Channels (DC)** \- various channels used to sell hotel rooms (Hotel's booking engine, Central Reservations, Travel Agents, Dynamic FITs, Expedia, Booking.com, and other OTAs) **Revenue Management System (RMS)** \- the system that sets the rates for the hotel based on its unique algorithms. **Master Rate Code (MRC)** \- base rate code built for all room types. All other rate types are based on it (for example -$30; -25%; +$40 package element, same rate but OTA rate code, etc.). The revenue manager or RMS updates just this one rate code, and all other rates follow. The exception is static contracted rates that are not managed dynamically. Now, let's look at the **two most common setups**: Hotel that does not use RMS and hotel utilizing RMS to set the room rates. _This post is for paying subscribers only._ ### Weekly Insights. April 10, 2021. URL: https://www.hotelrevenueinsights.com/april-10-2021/ Last updated: 2023-09-01T18:50:06.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Apr 4 - Apr 10, 2021). _This post is for paying subscribers only._ ### Weekly Insights. April 3, 2021. URL: https://www.hotelrevenueinsights.com/april-3-2021/ Last updated: 2023-09-01T18:51:51.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 28 - Apr 3, 2021). _This post is for paying subscribers only._ ### Weekly Insights. March 27, 2021. URL: https://www.hotelrevenueinsights.com/march-27-2021/ Last updated: 2023-09-01T18:52:00.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 21 - Mar 27, 2021). _This post is for paying subscribers only._ ### How can a revenue manager build a productive relationship with a hotel asset manager? URL: https://www.hotelrevenueinsights.com/asset-manager/ Last updated: 2021-04-12T02:24:35.000Z The revenue manager interacts with various stakeholders. They include management company, owners or their representatives, and third-party vendors. Good and productive relationships with all parties involved are crucial for the revenue manager to succeed. Building a relationship takes time and, most importantly, understanding various stakeholders' goals and needs. In this article, I explain the Asset Manager's role and how the revenue manager can build a productive relationship with the representative of the hotel owner's interests. ## The Asset Manager's role Hotel owners have an option to manage the hotel themselves or hire a management company. Most owners choose to delegate property management to an experienced hotel operator for a fee. Hotel owners could stop here and wait for results. However, there is a need to oversee the management company. Someone needs to make sure the operator is maximizing profit and asset value. Asset manager fulfills this crucial role. By hiring an asset manager, the owner receives a specialist partner that is an expert in the hospitality industry. The asset manager provides an outside eye on the business, ensures that the hotel owner's interests are protected, and manages the relationships between the owner and the hotel operator. ## Hotel owner's interests vs. hotel operator's interests The interests of the hotel owner and operator do not always align. The hotel operator focuses on maximizing revenue rather than profit to earn more management fees, expanding geographically, and building up & protecting brand standards. The hotel owner aims to maximize the profit, optimize and maximize the hotel's value, maintain and improve the physical asset. The asset manager works to align the hotel owner's and operator's interests by monitoring operation, checking management contract compliance, controlling CapEx, maximizing cash flow and returns, and increasing real estate value. The asset manager also ensures the operator uses the industry's best revenue management, sales & marketing practices. ## The benefits of hiring an Asset Manager **The benefits include:** - interpretation and verification of calculations, budgets, financial statements, and reports submitted by the operator - ensure compliance with the management agreement - analysis of budget proposals and marketing plans - optimization of cash flow and owner's return - liquidity management - loan negotiations - prioritization of owner's repayments - control of receivables - monitoring of balance sheet, etc. Without an asset manager, hotel owners can face negative consequences such as not achieving optimal hotel real estate value, missing budget and financial targets, overlooking savings and revenue-generating opportunities, imbalanced and short-term focused approach to managing the hotel, mismanagement of working capital, and many more. ***We can conclude that an asset manager is vital for a hotel owner. Hotel operator needs to recognize that and aim to build a productive relationship with the owner's representative.*** ## Revenue Manager and Asset Manager The hotel revenue manager works closely with an asset manager. Whether it's a weekly strategy meeting, discussion of monthly results, or budget process, the revenue manager has to collaborate with an asset manager on a regular basis. Usually, the revenue manager works for the hotel operator and does not report to the owner and asset manager. Such structure creates possible misalignment as the revenue manager follows the operator's goals, views, and business practices. As the owner's representative, the asset manager can challenge the revenue manager's strategies and decisions even if the operator deems them acceptable. The revenue manager needs to align the operator's and owner's interests, understand the asset manager's role & goals, and speak the language that the asset manager will understand. ## The synergy **Profit vs. Revenue** The revenue manager has revenue goals and is incentivized by the operator to increase RevPAR and market share (RGI). Asset manager thinks in terms of profit. *Possible solutions:* - agree on net RevPAR goals - discuss and create a distribution strategy that is focused on the most profitable channels - develop upsell strategy that brings additional revenue at minimum cost - always discuss the costs and ROI of revenue and marketing initiatives - present the results from a profit standpoint (for example, less room revenue this year but more profit due to effective cost-saving strategies) **Room revenue vs. Total hotel revenue** Revenue manager tends to focus on maximizing room revenue. For the asset manager, Rooms is only one of many revenue-generating departments. *Possible solutions:* - develop a total revenue management approach - maximization of revenue in rooms department must not lead to loss of revenue in other departments - create and implement group business negotiation procedures that will maximize total hotel revenue (rooms, F&B, Meeting spaces, Spa) - create packages that generate revenue for multiple departments (room + parking + spa + breakfast, etc.) - educate leaders of all department about revenue management best practices and collaborate closely to maximize total revenue for the hotel **Short-term vs. Long-term approach** Asset manager focuses on a longer time horizon and aims to maximize asset value. The revenue manager focuses on the current and next year to achieve revenue goals. *Possible solutions:* - understand the asset's long-term goals (ADR, RevPAR, Market Share, etc.) - avoid short-term solutions (for example, discounting) that will help with the current year's revenue goals but will negatively affect long-term strategy (for example, ADR and asset value growth) - avoid business decisions that might help with current challenges but will harm the hotel's reputation, customer loyalty, and strategic positioning. For example, attracting new guest segments that will not be well-perceived by the primary and largest guest segment or selling through a distribution channel that will hurt the hotel's reputation. ## Conclusion Productive collaboration starts with the understanding of goals and reasons behind the other person's actions. It's essential to look at the situation from different points of view. Asset and revenue managers have a lot in common. Both are tasked with maximizing the owner's return on investment. Priorities, methodology, and focus areas can be different, but understanding of each role's specifics, collaboration, and diplomacy will lead to productive relationships and excellent business results. --- ## [Article in PDF format](https://payhip.com/b/tNKI?ref=hotelrevenueinsights.com) --- ## Recommended Course: **[Ecole Hoteliere de Lausanne - Hotel Asset Management ](https://certificates.ehl.edu/development/asset-management?ref=hotelrevenueinsights.com)** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 20, 2021. URL: https://www.hotelrevenueinsights.com/march-20-2021/ Last updated: 2023-09-01T18:52:07.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 14 - Mar 20, 2021). _This post is for paying subscribers only._ ### Weekly Insights. March 13, 2021. URL: https://www.hotelrevenueinsights.com/march-13-2021/ Last updated: 2023-09-01T18:52:44.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Mar 7 - Mar 13, 2021). _This post is for paying subscribers only._ ### Hotel Market Segmentation URL: https://www.hotelrevenueinsights.com/hotel-market-segmentation/ Last updated: 2021-04-12T02:51:35.000Z Segmentation is a vital part of revenue optimization. It allows revenue managers to develop effective and targeted strategies. Segmentation is a foundation and, if done correctly, will help to maximize revenue for the hotel. Thank you, [Catala Consulting](https://catalaconsulting.co.uk/?ref=hotelrevenueinsights.com), for facilitating the discussion. It is a pleasure to share my view on the topic. In the article, I answer the following questions: [1\. What Is A Market Segment?](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com#What%5FIs%5FA%5FMarket%5FSegment) [2\. Why Is Market Segmentation Important?](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com#Why%5FIs%5FMarket%5FSegmentation%5FImportant) [3\. How To Segment The Market?](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com#How%5FTo%5FSegment%5FThe%5FMarket) [4\. How To Prevent Leakage Between Market Segments?](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com#How%5FTo%5FPrevent%5FLeakage%5FBetween%5FMarket%5FSegments) ## [Read the article](https://catalaconsulting.co.uk/hotel-market-segmentation/?ref=hotelrevenueinsights.com) --- ## [Article in PDF format](https://payhip.com/b/y3Z5?ref=hotelrevenueinsights.com) --- [**Catala Consulting**](https://catalaconsulting.co.uk/about/?ref=hotelrevenueinsights.com) ranks amongst the market leaders in the field of hospitality, tourism and revenue management consulting. With clients in 20 different locations and over 8 countries, Catala Consulting is a truly global player and aims to change the way hotels approach revenue management, technology and audit. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/03/Screen-Shot-2021-03-10-at-7.07.44-PM.png) --- [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. March 6, 2021. URL: https://www.hotelrevenueinsights.com/march-6-2021/ Last updated: 2023-09-01T18:52:51.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 28 - Mar 6, 2021). _This post is for paying subscribers only._ ### Weekly Insights. February 27, 2021. URL: https://www.hotelrevenueinsights.com/february-27-2021/ Last updated: 2023-09-01T18:52:58.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 21 - Feb 27, 2021). _This post is for paying subscribers only._ ### Best hotel revenue management books and research articles URL: https://www.hotelrevenueinsights.com/bestrmbooks/ Last updated: 2021-04-11T04:45:13.000Z Revenue management is a dynamic discipline that continually evolves. It's vital to understand the basic principles as well as stay on top of the new developments. Revenue management courses require a considerable time commitment and financial investment. The book is a great alternative to learn about revenue management or find an answer to a specific question. In this article, I review the best publications dedicated to hotel revenue management. ## [Evolving Dynamics: From Revenue Management to Revenue Strategy](https://amzn.to/3siWcvv?ref=hotelrevenueinsights.com) Author: Kathleen Cullen Year: 2019 Publisher: HSMAI & STR (partner) If you ask me to name just one book to read about revenue management, I would recommend this excellent study guide. It has the most up-to-date and forward-looking information on revenue optimization principles, practices, and strategies. This book serves as a study guide for the industry's most prestigious [CRME](https://americas.hsmai.org/certification/%E2%80%8Bcertified-hospitality-revenue-management-executive-crme-certification/?ref=hotelrevenueinsights.com) (Certified Hospitality Revenue Management Executive) certification exam. CRME certification confirms revenue professional's knowledge, experience, and capabilities. The CRME exam would be an essential step to take your career to the next level but is not a requirement. You can just purchase the book and get very comprehensive knowledge about revenue management. The guide explores the **following topics**: role and qualifications of revenue professional, departmental integration, basic economics, market, segmentation, forecasting, pricing, inventory controls, total revenue optimization, KPIs, distribution, hotel technology, and digital marketing. It's a must-read book for new revenue managers as well as experienced revenue professionals. ## [Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape](https://amzn.to/3keBGcr?ref=hotelrevenueinsights.com) Author: HSMAIs Marketing Advisory Board Year: 2019 Publisher: HSMAI Mastering digital marketing is essential for revenue management professionals. Times, when revenue and marketing departments worked in silos, have passed. Successful revenue generation requires close collaboration between revenue and marketing. Revenue managers need to learn digital marketing to make such cooperation productive and effective. This book is an excellent and most up-to-date digital marketing guide covering the **following topics**: owned media, earned media, paid media, digital intermediaries, recent trends, and how to measure and manage digital performance. The book also serves as a study guide for HSMAI's prestigious [CHDM](https://americas.hsmai.org/certification/certified-hospitality-digital-marketer-chdm/?ref=hotelrevenueinsights.com) (Certified Hospitality Digital Marketer) certification. I highly recommend both HSMAI publications. [HSMAI](https://global.hsmai.org/?ref=hotelrevenueinsights.com) (Hospitality Sales & Marketing Association International) is the hospitality industry's leading sales, revenue, and marketing organization with more than 7,000 members worldwide. It provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. The study guides were created by hoteliers and endorsed by industry leaders. These books are a must-read for revenue managers. **Note:** Both guides cover digital marketing. The "Digital Marketing Essentials" gives a more comprehensive overview. If you have to choose between these two books, select "Evolving Dynamics: From Revenue Management to Revenue Strategy" because it covers all the essential revenue management topics. --- ## [Revenue Management: Maximizing Revenue in Hospitality Operations, Second Edition](https://amzn.to/3sdTJlP?ref=hotelrevenueinsights.com) Author: Gabor Forgacs Year: 2017 Publisher: American Hotel & Lodging Association (AH&LA) [AH&L educational institute](https://www.ahlei.org/?ref=hotelrevenueinsights.com) has been a leader in hospitality education, training, and certification for more than 65 years. This book serves as a study guide for [CHRM](https://www.ahlei.org/product/certified-hospitality-revenue-manager-chrm/?ref=hotelrevenueinsights.com) (Certified Hospitality Revenue Manager) certification. It's an excellent book that covers all essential revenue management topics. It distinguishes between tactical and strategic revenue management and provides a basic understanding of the revenue management process. The chapter about distribution channel management is one of the most critical chapters in the book. Channel management is essential in the post-pandemic world as hotels focus on lowering the distribution costs. --- ## [Hotel Pricing in a Social World: Driving Value in the Digital Economy](https://amzn.to/3bno1f3?ref=hotelrevenueinsights.com) Author: Kelly A. McGuire Year: 2015 Publisher: Wiley Internet and social media changed the world forever. Revenue management discipline is not an exception. The book will help you understand how to keep your hotel relevant from a pricing standpoint in today's digital world. The first chapter is dedicated to the evolution of revenue management and analytics. It also discusses the role of big data in revenue optimization. The second chapter explains the connection between price, hotel ratings, and reviews, teaches how to integrate marketing and revenue management, and describes how to develop a total revenue management strategy for the hotel. The third and final chapter is dedicated to strategic pricing, the role of revenue management in the personalization of guest experience, and the future of the revenue management discipline. --- ## [Revenue Management for the Hospitality Industry](https://amzn.to/3k9gXXj?ref=hotelrevenueinsights.com) Authors: David K. Hayes & Allisha Miller Year: 2010 Publisher: Wiley It's a great foundation book. Yes, many things changed since the book was published in 2010, but core principles remain unchanged. The book covers all essential **core topics**: strategic and differential pricing, value, demand forecasting, inventory & distribution channel management. The book also discusses in detail some essential topics that either do not appear in other revenue management books or have little coverage. These topics include STAR reports, market share and competitive set analyses, F&B revenue management and analytics. The book is well-structured. There are numerous revenue management examples from the hospitality industry and a running case example throughout the book. --- ## [Hospitality Revenue Management: Concepts and Practices](https://amzn.to/2NheiPH?ref=hotelrevenueinsights.com) Editor: Peter Szende Year: 2020 Publisher: Apple Academic Press The book's multi-author collaborative approach makes it stand out from other publications. Dr. Szende, a Programme Lead in Hospitality Management at Oxford Brookes Business School, identified the leading experts in their respective subject areas and asked to share their expertise. Experts include Revenue Management Directors, VPs of Sales & Marketing, Commerical Directors, Business Analysts, and Hotel Executives. The book is written by hoteliers with real-life experience in revenue management. The book places the reader in the role of revenue manager who faces daily challenges and strives to maximize revenue for the hotel. It combines concepts and best practices. It's the perfect approach to learn about revenue management principles and see how to implement them in the real world. The book covers all **essential topics** such as pricing, segmentation, forecasting, distribution, competitive analysis, performance analysis, and total revenue management. It also has some **specific topics** that receive less coverage in other publications, such as restaurant, function space, and cruise line revenue management. --- ## [The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy](https://amzn.to/3dycMDs?ref=hotelrevenueinsights.com) Editor: Cathy Enz Year: 2010 Publisher: SAGE Publications, Inc This book contains articles from hospitality professors and serves as a comprehensive reference for strategic hospitality management. It's a collection of articles covering different strategic areas of hospitality management: human resources, revenue management, service, growth, cultures, structures, standards, change management, etc. It's a must-have book for every hospitality executive. The book has a chapter dedicated to strategic pricing and revenue management that consists of five articles. **Topics covered include** strategic pricing, evolution & overview of revenue management, group revenue management, spa revenue management, and demand management. Group and spa topics stand out because they receive very little or no coverage in other publications. This book gives a detailed overview of the hotel business and will be valuable for hotel owners and operators tasked with making strategic decisions. --- ## [Scenario Planning: A Field Guide to the Future](https://amzn.to/2NiOeDM?ref=hotelrevenueinsights.com) Author: Woody Wade Year: 2012 Publisher: Wiley It's an essential book for revenue management professionals. Future holds threats and opportunities that will have a profound effect on your hospitality business. The new hotel enters the market, the flight route to your market is closed, reservation history is gone from the server, another pandemic strikes, new market segments emerge. Should we "wing it" and deal with the future when it happens, or should we prepare the best possible actions in advance? This book explains how to identify trends, pick critical uncertainties, develop possible scenarios and action plans for every scenario. I apply this method to explore the post-pandemic future of the Group Segment in [**this article**](https://www.hotelrevenueinsights.com/four-scenarios-for-the-group-segment-in-a-covid19-world/). --- ## [Research articles by Sherri Kimes](https://www.sherrikimes.com/research?ref=hotelrevenueinsights.com) Sherri Kimes is a globally recognized revenue management expert. She is a Professor at the Cornell University School of Hotel Administration and has been teaching, conducting research, and consulting for over 25 years. Sherri is the author of the industry's top [revenue management courses](https://www.ecornell.com/certificates/hospitality-and-foodservice-management/hotel-revenue-management/?ref=hotelrevenueinsights.com). Sherri's research articles and case studies are of great value for revenue management leaders. She covers a **wide range of topics**: revenue management & COVID19 challenges, the evolution of revenue management and its future, revenue management in the economic downturn, pricing, etc. Many articles are dedicated to restaurant revenue management: implementation of revenue management in the restaurant, determination of the best table mix, menu price formats, etc. --- ## [Research articles by Chris K Anderson](https://chriskanderson.github.io/index/?ref=hotelrevenueinsights.com) Chris Anderson is a Professor at Cornell University School of Hotel Administration. He is the author of eCornell's [Data Analytics](https://www.ecornell.com/certificates/data-science/data-analytics-360/?ref=hotelrevenueinsights.com), [Data Analytics in R](https://www.ecornell.com/certificates/data-science/data-analytics-in-r/?ref=hotelrevenueinsights.com), [Revenue Management](https://www.ecornell.com/certificates/hospitality-and-foodservice-management/advanced-hospitality-revenue-management-pricing-and-demand-strategies/?ref=hotelrevenueinsights.com) certificate programs. He serves on the editorial board of Service Science, Cornell Hospitality Quarterly, Journal of Revenue and Pricing Management, and is the regional editor for the International Journal of Revenue Management. Chris published many research articles focused on data analytics and its application to service pricing. Articles cover the **following topics**: dynamic pricing, choice-based dynamic pricing for vacation rentals, opaque selling mechanisms, demand models, booking limits, asymmetric price effects, perceptions of value, and many more. --- Ready to take your revenue management career to the next level? In [**this article**](https://www.hotelrevenueinsights.com/bestrmcourses/), I recommend the industry's best revenue management courses and certificate programs. --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) --- [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 20, 2021. URL: https://www.hotelrevenueinsights.com/february-20-2021/ Last updated: 2023-09-01T18:53:06.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 14 - Feb 20, 2021). _This post is for paying subscribers only._ ### Hospitality Net Exclusive: How can revenue managers improve the quality of their decisions? URL: https://www.hotelrevenueinsights.com/decisions/ Last updated: 2021-04-12T03:46:29.000Z It's hard to underestimate the importance of effective, timely, and correct decisions. The revenue manager plays a crucial role in the hotel's financial success. The revenue leader is tasked with making decisions that will affect the hotel's bottom line. The quality of the decisions is of utmost importance. What does the quality of the decisions depend on? Is being a revenue management expert sufficient to make high-quality decisions? Recently, I came across a fantastic book by J. Edward Russo & Paul J. H. Schoemaker -[ "Decision traps: the ten barriers to brilliant decision-making and how to overcome them."](https://amzn.to/3cY2Gvc?ref=hotelrevenueinsights.com) Authors suggest that regardless of qualification and professional experience, people are subjected to biases and repeatedly make the same errors. They explore the components of these errors and detail how to rectify common decision-making mistakes. Dr. Russo and Dr. Schoemaker have improved the decision-making skills of thousands of Fortune 500 executives. Let's look at the main traps and discuss how revenue managers can avoid them. **The article is published exclusively on [Hospitalitynet.org](https://www.hospitalitynet.org/?ref=hotelrevenueinsights.com), the [#1 ranked](https://www.hospitalitynet.org/mediakit/analytics?ref=hotelrevenueinsights.com) global hospitality website.** **Please follow [this link ](https://www.hospitalitynet.org/opinion/4102947.html?ref=hotelrevenueinsights.com)to read the full article.** --- ## [Article in PDF format](https://payhip.com/b/SXTU?ref=hotelrevenueinsights.com) --- [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. February 13, 2021. URL: https://www.hotelrevenueinsights.com/february-13-2021/ Last updated: 2023-09-01T18:53:12.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Feb 7 - Feb 13, 2021). _This post is for paying subscribers only._ ### Weekly Insights. February 6, 2021. URL: https://www.hotelrevenueinsights.com/february-6-2021/ Last updated: 2023-09-01T18:53:19.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 31 - Feb 6, 2021). _This post is for paying subscribers only._ ### Best hotel revenue management courses and certificate programs URL: https://www.hotelrevenueinsights.com/bestrmcourses/ Last updated: 2021-04-11T04:40:50.000Z Whether you are just starting your hotel revenue management journey or are an experienced revenue professional, there is always a need to learn and improve your skills. There are various revenue management courses and certificate programs available on the market. The choice could be hard to make. The wrong choice will cost you time and money. In this article, I would like to recommend the industry's best revenue management courses that will take your skills to the next level. ## [HSMAI Academy](https://hsmaiacademy.org/?ref=hotelrevenueinsights.com) [The Hospitality Sales & Marketing Association International (HSMAI) ](https://americas.hsmai.org/about/?ref=hotelrevenueinsights.com)is the hospitality industry's leading sales, revenue and marketing organization with more than 7,000 members worldwide. HSMAI provides hospitality professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI Academy is part of the educational initiatives of the organization. The online courses were created by hoteliers and endorsed by industry leaders. The authors of these courses are on the [HSMAI Revenue Advisory Board](https://americas.hsmai.org/about/expert-communities/?ref=hotelrevenueinsights.com). Such an approach allows you to learn from professionals with hands-on experience in revenue management. What can be better than learning from the masters of the craft? You can take [individual courses](https://hsmaiacademy.org/online-training/ref/2/?ref=hotelrevenueinsights.com) to learn about the specific topic. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-11.54.08-AM-1.png) https://hsmaiacademy.org/online-training/ **For example,** forecasting is the area of interest for you. You can enroll in the ["Introduction to Forecasting" course](https://hsmaiacademy.org/course-forecasting-rooms/ref/2/?ref=hotelrevenueinsights.com) for just $50 (HSMAI members) or $65 (non-members). The course is relevant and up to date, with COVID19 lessons included. I would recommend taking advantage of the [10-courses bundle option](https://hsmaiacademy.org/certificate-revenue-management-hospitality/ref/2/?ref=hotelrevenueinsights.com) and earn a Certificate in Revenue Management. It's a 100% online revenue management training program that covers all fundamental topics. The program is designed for people just starting in revenue management and current revenue management professionals who want to formalize their revenue management knowledge with a Certificate course. The price is very reasonable - $350 for HSMAI members and $500 for non-members ([currently on sale for $400](https://hsmaiacademy.org/product/certificate-in-revenue-management-hospitality/ref/2/?ref=hotelrevenueinsights.com)). When you have completed your study and passed all the tests, you will be awarded the globally-recognized "Certificate in Revenue Management (Hospitality)" from HSMAI. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-12.30.30-PM-1.png) https://hsmaiacademy.org/certificate-revenue-management-hospitality/ **Note:** HSMAI also offers [CRME certification](https://americas.hsmai.org/certification/%E2%80%8Bcertified-hospitality-revenue-management-executive-crme-certification/?ref=hotelrevenueinsights.com) in hotel revenue management. It's different from the certificate you will receive by completing the 10-course program mentioned above. CRME (Certified Hospitality Revenue Management Executive) is a credential that gives revenue managers recognition for their knowledge, experience, and capabilities in the discipline. CRME program is an exam and does not include any courses. You have to be an experienced revenue management professional to apply for this credential exam. --- ## ‌ [eCornell](https://www.ecornell.com/?ref=hotelrevenueinsights.com) [The School of Hotel Administration at Cornell University](https://sha.cornell.edu/?ref=hotelrevenueinsights.com) is one of the best hotel schools in the world. It is the world's hub for teaching, researching, and facilitating connections through the business of hospitality. eCornell is Cornell University's online learning platform. It offers a variety of courses developed by Cornell faculty. Revenue management courses created by professors [Sheryl Kimes](https://www.sherrikimes.com/?ref=hotelrevenueinsights.com) and [Chris Anderson](https://sha.cornell.edu/faculty-research/faculty/cka9/?ref=hotelrevenueinsights.com) are some of the best in the industry. Both professors conducted research studies and have multiple publications dedicated to revenue management. The courses' content is structured around relevant case examples, interactive exercises, videos, reading materials, and discussion forums. Once completed, you will receive certificates that are well-recognized around the world. I completed the 18-month program, and I recommend it to anyone who wants to master hotel revenue management. There are three revenue management certificate programs: ### [Hotel Revenue Management](https://www.ecornell.com/certificates/hospitality-and-foodservice-management/hotel-revenue-management/?ref=hotelrevenueinsights.com) It's an excellent course for beginners that provides in-depth training in the most critical revenue management techniques: Forecasting, availability controls, pricing, distribution, and overbooking. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-4.53.59-PM-1.png) https://www.ecornell.com/certificates/hospitality-and-foodservice-management/hotel-revenue-management/ There are five two-week courses, and in just three months, you will receive the certificate. The cost of the program is $3,600. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-4.58.04-PM-1.png) https://www.ecornell.com/certificates/hospitality-and-foodservice-management/hotel-revenue-management/ ### [Advanced Hospitality Revenue Management: Pricing and Demand Strategies](https://www.ecornell.com/certificates/hospitality-and-foodservice-management/advanced-hospitality-revenue-management-pricing-and-demand-strategies/?ref=hotelrevenueinsights.com) This course builds upon the Hotel Revenue Management program and gives you advanced tools and techniques. Topics include price and inventory controls, price sensitivity and pricing decisions, segmentation, displacement analysis, and negotiated pricing. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-4.57.14-PM-1.png) https://www.ecornell.com/certificates/hospitality-and-foodservice-management/advanced-hospitality-revenue-management-pricing-and-demand-strategies/ There are five two-week courses, and in just three months, you will receive the certificate. The cost of the program is $3,600. ### [Revenue Management 360](https://www.ecornell.com/certificates/hospitality-and-foodservice-management/revenue-management-360/?ref=hotelrevenueinsights.com) This is the most comprehensive program that consists of 18 two-week courses - fourteen core and four elective courses. It includes ten courses I mentioned above, plus courses dedicated to hotel marketing, branding, finances, and investments. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-5.11.42-PM-1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-5.12.18-PM-1.png) https://www.ecornell.com/certificates/hospitality-and-foodservice-management/revenue-management-360/ You will receive a certificate in nine months, and the cost of the program is $7,900. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-02-at-5.09.05-PM-1.png) https://www.ecornell.com/certificates/hospitality-and-foodservice-management/revenue-management-360/ --- ## [Ecole Hoteliere de Lausanne](https://www.ehl.edu/?ref=hotelrevenueinsights.com) EHL has been ranked at the top position by QS World University Ranking for Hospitality and Leisure Management in 2020 and by CEO World ranking. The school has the world's best faculty, and its degrees have worldwide recognition. Now there is a fantastic opportunity to learn revenue management online from the world's best hotel school. The courses I would like to recommend were part of the two-year MBA program that I took. EHL added flexibility and now offers them separately in the form of online certificates. There are three five-week courses: ### [Revenue Management for Market Leaders](https://certificates.ehl.edu/revenue/revenue-management?ref=hotelrevenueinsights.com) This course will teach you how to develop a revenue management process in your hotel. You will learn how to improve hotel performance through price optimization, demand forecasting, availability control, and inventory allocation. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-12.17.00-PM-1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-12.17.24-PM-1.png) https://certificates.ehl.edu/revenue/revenue-management ### [High-Performance Distribution Strategy](https://certificates.ehl.edu/revenue/distribution-strategy?ref=hotelrevenueinsights.com) This course will teach you how to develop and maintain a profitable distribution strategy for your hotel. Distribution channel mix became even more critical after the pandemic. When demand is low, the cost of acquisition plays a vital role. You will learn how to optimize the revenue and evaluate the performance of different distribution channels. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-10.30.36-AM-1.png) https://certificates.ehl.edu/revenue/distribution-strategy ### [Successful Hotel E-Marketing and Social Media Strategies](https://certificates.ehl.edu/revenue/hotel-digital-marketing?ref=hotelrevenueinsights.com) Digital marketing is no longer an option. It's a must for every hospitality organization. In this course, you will learn digital marketing principles and how to apply digital strategies effectively for customer acquisition, engagement, and retention. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-10.35.31-AM-1.png) https://certificates.ehl.edu/revenue/hotel-digital-marketing The cost of each class is 2,200 Swiss Franks. You can also take all three courses by purchasing the [**Driving Hotel Revenues module**](https://certificates.ehl.edu/revenue/driving-hotel-revenues?ref=hotelrevenueinsights.com) for 5,940 Swiss Franks. --- ## [IDeaS](https://ideas.com/?ref=hotelrevenueinsights.com) Are you looking for **free courses** that will teach you all the basics of revenue management? Look no further! IDeaS, the leading provider of revenue technology for hospitality & travel organizations, offers **[free revenue management courses](https://ideas.com/learning-resources/?utm%5Fsource=20AUG%5FPART%5FAcademic+RM+Foundations%5FCR).** Engaging, fun, visual, and insightful, these courses are a must for anyone interested in hotel revenue management. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-10.42.37-AM.png) https://ideas.com/learning-resources/?utm\_source=20AUG\_PART\_Academic+RM+Foundations\_CR --- ## [Oaky](https://www.oaky.com/?ref=hotelrevenueinsights.com) Have you ever thought about receiving a certificate in hotel upselling? Upselling is important now like never before. Hotels are facing low demand, and incremental revenue has become a critical revenue stream. Now you have an opportunity to learn all the principles of both in-person and digital hotel upselling. Oaky, the leader in hotel upsell technologies, developed the first of its kind ***virtual upselling course.*** The course has three levels, and the [**first level**](https://courses.oaky.com/courses/upsell-fundamentals?ref=hotelrevenueinsights.com) is available now **for free**. You will receive a certificate at the end of the course once you pass the test. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-12.43.46-PM.png) https://www.oaky.com/blog/introducing-the-oaky-upselling-course The [**other two levels**](https://courses.oaky.com/collections?ref=hotelrevenueinsights.com) will cost 49.00 Euros each and are available for pre-order now. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/02/Screen-Shot-2021-02-03-at-11.09.55-AM.png) https://courses.oaky.com/collections --- **Learning is a lifetime journey. Enjoy the courses!** --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 30, 2021. URL: https://www.hotelrevenueinsights.com/january-30-2021/ Last updated: 2023-09-01T18:53:26.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 24 - Jan 30, 2021). _This post is for paying subscribers only._ ### IVI by Infinito - virtual revenue management assistant for fast and better decisions URL: https://www.hotelrevenueinsights.com/ivi/ Last updated: 2021-05-06T02:14:19.000Z Revenue management system (RMS) became an essential part of hotel revenue optimization. RMS can process a lot of information, generate excellent reports, forecast demand, and suggest optimal room price. It's a must-have technology. Sounds perfect, right? Let's not jump to the conclusion and look at what is hidden below the surface. ## What are the drawbacks of the major revenue management systems? 1. **RMS requires a lot of historical data.** The system will need at least a year to "learn" your property. You can add historical data for years prior to the installation, but the system still requires at least a year of connectivity to understand the property, its segments, and booking patterns. Relying on historical data for forecast and pricing decisions is no longer optimal. Pandemic made such data obsolete. Algorithms must be able to incorporate forward-looking data and short-term trends. 2. **RMS sets rates based on the forecast.** It's practically impossible to create an accurate forecast in current post-pandemic market conditions. If the forecast is not valid, then pricing suggested by RMS is not optimal. Rates should be set based on actual OTB numbers, short-term trends, and future market demand intelligence. 3. **Complexity of information.** Data is presented in the form of numbers and graphs that are not easy to read and understand. Interpretation of data takes time, skill and requires in-depth knowledge of the system and its logic. Even most experienced revenue managers need time to get used to RMS and its reports. 4. **Partial view of the business conditions*.* RMS does not show the full picture. Many revenue managers have to create spreadsheets (still!) to get all the data needed for strategy meetings from additional sources (PMS, CRS, BI). 5. **Automatic adjustment of room rates.** This capability can be customized and adjusted based on the hotel's needs. But the majority of systems prefer to have control over the rate changes in real- time. What if the RMS decision was not optimal? Hotels can override it, but the time was lost, and the system's learning process of your hotel was negatively affected by the override. There should always be a right balance between automation and manual control. We see that apart from a lot of benefits, revenue management systems have some drawbacks. Is there a tech solution that can overcome major RMS drawbacks and help hotels manage the revenue better? Meet **[IVI by Infinito](http://www.infinito.solutions/?ref=hotelrevenueinsights.com)** \- a virtual revenue management assistant. IVI is the first and only RMS that offers a storytelling mode turning data into stories. That's is right. You can click on any future date and read a full interpretation of the numbers as well as actionable suggestions. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/3.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/4.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/5.png) ## Benefits of using IVI **Fast integration and implementation.** IVI connects with PMS and does not require "learning" of your hotel for a long time. You can use it right away. It also does not need large amounts of historical data because IVI relies on recent short-term trends (last 5 Mondays, Tuesdays, etc.). The system integrates with major BI solutions for the forward-looking market demand and rates data. IVI is updated hourly; hence hotels can manage revenue in real-time. **Simple and user-friendly.** The desktop screen gives all information required to make revenue management decisions in one place - Actual, Last Year, Pick Up, Market Demand, Comp set rates, etc. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/6.png) Smileys will show you right away areas that require attention. You can click on any day to read an interpretation of numbers and suggested actions. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/7.png) The information is presented in an easy-to-understand way so that the user is not required to have in-depth knowledge of revenue management and RMS. Since all information is readily available on one screen, it saves revenue managers a lot of time. There is no need to create spreadsheets, pull data from different systems, and write long and complicated explanations about pricing decisions. All information is just a couple of clicks away. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/8.png) **IVI does not require forecast and long-term historical data.** The system makes suggestions and functions based on recent short-term trends and future market demand information. It does not need long-term historical data and forecasts to optimize your hotel's revenue. However, you can still enter forecast and budget data to use as benchmarks. IVI's algorithms are entirely based on actual data from PMS and BI solutions. Such an approach will yield the most optimal results for post-pandemic hotel revenue management. **IVI will not set your rates automatically but will make suggestions.** You do not have to worry about the system changing the rates, rate overrides, and explanations of why the rates were altered. All you need to do is look at future dates, see which ones are not "smiling," click on the date, read the suggested rate with an explanation. **Easy system to use when managing multiple hotels.** IVI helps revenue managers and hotel executives with a large volume of work they face daily. It's not a secret that hotel companies reduce workforce and consolidate revenue management function, and this trend will only continue. Revenue managers now manage more hotels. Corporate executives manage large portfolios. IVI provides an easy to use and valuable tool. At different levels, hoteliers can make effective revenue management decisions for multiple hotels and save valuable time. Imagine pulling data from PMS, RMS, and BI for the strategy meeting for every hotel. With IVI, you have all data already available in one place with actionable suggestions. Portfolio view functionality shows the most critical data for all hotels in the portfolio at a glance, suggesting which hotels are underperforming and should be a priority. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/10.png) **IVI is a great learning tool.** You can learn revenue management, its principles, and the logic behind pricing decisions by using this system. IVI tells you the story behind the numbers, explains the suggested course of action. You get an intelligent virtual revenue management assistant that you can learn from and improve your skills. **IVI will save your hotel money.** IVI's fees are lower compared to what large RMS solutions charge. Hotels will also save on training as the system does not require costly training and support. Moreover, right now, IVI offers a free trial. **Please follow [*this link*](https://vao.infinito.solutions/register-intent?ref=hotelrevenueinsights.com) to try all the benefits of this fantastic and innovative revenue management solution for FREE for 60-days!** More than 800 hotels globally already use IVI to make better revenue management decisions. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/11.png) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 23, 2021. URL: https://www.hotelrevenueinsights.com/january-23-2021/ Last updated: 2023-09-01T18:53:33.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 17 - Jan 23, 2021). _This post is for paying subscribers only._ ### Hotel revenue management post-pandemic: Top 10 sources of current and future travel demand data URL: https://www.hotelrevenueinsights.com/datasources/ Last updated: 2021-04-11T04:43:31.000Z Revenue managers rely on data to create and adjust pricing strategy for the hotel. An effective strategy requires high-quality data about the hotel, market, and competitive set. To predict future demand, revenue managers relied heavily on historical data, which became mostly irrelevant due to the COVID19 pandemic. Market demand changed. Booking patterns changed. Competitors' pricing does not reflect actual market demand because all hotels face the same forecasting and data challenges. What can revenue managers do in such circumstances? The answer is to look at current trends and future market data. **Short-term demand trends** and **travel intent** are critical data points for assessing market demand and creating pricing and marketing strategies. Let's look at different data sources and tech solutions (free & paid) available for revenue managers to assess short-term demand trends, travel intent, and future demand for the markets. ## [Destination Insights with Google](https://destinationinsights.withgoogle.com/?ref=hotelrevenueinsights.com) Free service from Google shows a big picture of travel demand. It's an excellent place to start when researching short-term demand trends for the country. *For example*, I wanted to see air and accommodation worldwide demand data for the USA in December 2020\. Results showed a 40% drop in demand compared to the previous year. The top markets were Miami and New York. Honolulu and Fort Meyers experienced the highest growth in demand. Domestic travel was the primary demand driver. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.45.58-AM-1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.46.15-AM-1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.46.35-AM-1.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.46.48-AM-1.png) ## [Hotel Insights with Google](https://hotelinsights.withgoogle.com/?ref=hotelrevenueinsights.com) Free service from Google that shows valuable insights about recent searches for hotels in a specific area. *For example*, I selected the USA and California. The last 12 weeks' search trends showed interest in hotel stays in California dropped between -25% and -50% compared to the previous year. Also, demand comes from domestic searches vs. international. Furthermore, we can explore inbound markets. The USA is a top market, and California is the top submarket. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.15.32-AM-2.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.16.09-AM-2.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.16.20-AM-2.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.22.10-AM-2.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-11.22.28-AM-2.png) We see that California hotels have a drop in demand compared to last year, and local travelers are the primary source of demand right now. ## [Google Trends](https://trends.google.com/trends/?geo=US&ref=hotelrevenueinsights.com) Service allows hotels to see the current hotel demand and its sources for the specific hotel and city and compare it with other markets and hotels. *For example*, I chose the last seven days' data for hotel searches in Palm Springs and Scottsdale. We see that both cities had the same demand patterns, and Scottsdale had higher demand. We can also see search source results by subregion, metro area, and city for both cities together and separately. Local Arizona and California travelers are the top sources of demand for both states, respectively. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.13.25-PM.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.14.53-PM.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.18.38-PM.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.18.53-PM.png) Data for specific hotel search is also available. *For example*, I compared search results for Kimpton Palm Springs with Hyatt Palm Springs. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.21.48-PM.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-12.22.18-PM.png) ## [Google Travel Analytics Center](https://support.google.com/travel/answer/10280218?p=trips%5Ftac&visit%5Fid=637465947974057837-603138575&rd=1&ref=hotelrevenueinsights.com) Service offered to commercial travel partners. Hotels can get current and future insights and trends on travel demand and destination popularity by combining hotel's own Google account data with broader Google demand data and insights. ## [Travel Regulations Map by IATA](https://www.iatatravelcentre.com/international-travel-document-news/1580226297.htm?ref=hotelrevenueinsights.com) The map is updated daily and shows current COVID-19 travel restrictions for each country around the world. International travelers are a large segment of business for many hotels. This map will help monitor travel restrictions from various countires to the hotel's home country. Based on the information, hotels can make appropriate pricing, marketing, and guest relations decisions. *For example*, Canada does not allow tourists from the United States until January 21, 2021\. Local hotels should monitor this restriction and focus on other markets until its lifted. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-4.27.04-PM.png) https://www.iatatravelcentre.com/international-travel-document-news/1580226297.htm ## [Market Insight by OTA Insight](https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand?ref=hotelrevenueinsights.com) This predictive market intelligence solution captures hotel booking intent for the market in real-time. OTA Insight aggregates data across different sources such as OTAs, GDSs, flight data, holidays, alternative lodging, and meta review sites data to deliver location-specific, segmented demand insights. The solution allows revenue managers to see future demand in real-time via market heatmaps and segment future demand by sub-location, geo search, stay pattern, and accommodation types. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-3.42.42-PM.png) https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand With Market Insight, revenue managers can track future demand changes for different segments and adjust strategies accordingly. It's a fantastic tool that comes with even more features such as a dynamic comp set, real-time smart alerts, and so much more. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-3.47.42-PM.png) https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand ## [Market Spotlight by Tripadvisor](https://www.tripadvisor.com/business/spotlight?ref=hotelrevenueinsights.com) Tripadvisor created this business intelligence solution in partnership with OTA Insight, providing hotels access to future demand data. This solution is unique and leverages data from two industry leaders - search data from Tripadvisor along with OTA Insight’s aggregated data on flights, alternative accommodations, and more. Such combination gives revenue managers a reliable tool to assess future demand and create strategies that maximize RevPAR. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2021-01-18-at-2.14.57-PM.png) https://www.tripadvisor.com/business/spotlight ## [Demand analytics by The Hotels Network](https://www.thehotelsnetwork.com/en/business-intelligence/?ref=hotelrevenueinsights.com) This is a hotel-level tool that tracks searches on brand.com. Once installed on the hotel's website, this tool analyzes the browsing patterns to understand user demand and intent better. Revenue Managers can see when visitors are searching for which dates and develop effective pricing and marketing strategies based on this data. The data is presented in an easy to understand dashboard, which is an excellent benefit of using The Hotels Network. This tech solution also helps hotels to increase direct bookings and personalizes the guest experience. You can read my detailed review [here](https://www.hotelrevenueinsights.com/thehotelsnetwork/). ## [Forward STR](https://str.com/data-solutions/forward-star?ref=hotelrevenueinsights.com) A new report from STR gives a 360-degree view of actual occupancy on the books and pickup and compares the hotel's upcoming daily performance with the market and competition. The report allows revenue managers to evaluate the impact of their decisions in advance of a specific period. It shows occupancy on the books and bookings pickup for hotel, competitive set, and the market for the next 90 days (weekly). Such future data allows revenue managers to see a real-time picture of the market and adjust pricing strategies and inventory controls based on changes in the hotel's occupancy and pickup pace compared to the market and competition. You can read my short review [here](https://www.hotelrevenueinsights.com/forward-star/). ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2020-10-27-at-12.44.24-PM.png) https://str.com/sites/default/files/2019-07/forward-star-sample-report.pdf ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2021/01/Screen-Shot-2020-10-27-at-12.44.50-PM.png) https://str.com/sites/default/files/2019-07/forward-star-sample-report.pdf ## [Demand 360 by TravelClick](https://www.travelclick.com/solutions/business-intelligence/demand360/?ref=hotelrevenueinsights.com) This solution compares the future performance of the hotel to its competitive set. Forward-looking data is very detailed and includes KPIs (ADR, Occ, RevPAR), segmentation (Transient, Group), channel mix (Direct, CRS, OTAs, etc.), booking pace, ranks, LOS. The level of detail is impressive. Demand 360 provides revenue managers with reliable tools to develop and adjust strategies based on the real-time future market data. The key to success with Demand 360 is to choose the right competitive set. If the comp set is not optimal, all data will be irrelevant. Many hotels need to re-examine traditional competitive sets because pandemic disrupted the markets and urged hotels to adapt. Hotels had to create new offers, change segmentation and pricing strategies. Chances are traditional competitive set is no longer relevant, and new competition emerged. OTA Insight's idea of a dynamic competitive set ([smart comp set](https://www.otainsight.com/solutions/hotel-market-intelligence-and-demand?ref=hotelrevenueinsights.com)) could be the best approach to benchmarking post-pandemic. --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. January 16, 2021. URL: https://www.hotelrevenueinsights.com/january-16-2020/ Last updated: 2023-09-01T18:53:41.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 10 - Jan 16, 2021). _This post is for paying subscribers only._ ### Weekly Insights. January 9, 2021. URL: https://www.hotelrevenueinsights.com/january-9-2021/ Last updated: 2023-09-01T18:53:49.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Jan 3 - Jan 9, 2021). _This post is for paying subscribers only._ ### Hotel revenue management post-pandemic: New trends, tools, and strategies URL: https://www.hotelrevenueinsights.com/rmpostpandemic/ Last updated: 2021-04-11T04:47:38.000Z For a long time, revenue managers had all elements for success - reliable historical data, demand that could be forecasted with high level of accuracy, established market segments, proven pricing strategies, and accurate business intelligence. COVID19 pandemic changed everything, and revenue management requires innovation, new approaches, and new tools. This article examines how revenue management should evolve to continue generating value for the hotels in the post-pandemic world. ## Cost of distribution When demand is low, the cost of distribution is even more critical. Revenue professionals should work on shifting share from OTAs to the brand.com. Driving traffic to the hotel's website is vital, but it's not enough. Conversion is the key. New technologies can help segment website traffic and target visitors with custom offers while also persuading them to book directly ([The Hotels Network](https://www.thehotelsnetwork.com/en/?ref=hotelrevenueinsights.com), [Triptease](https://triptease.com/?ref=hotelrevenueinsights.com)). An automatic room rate negotiation solution for the brand.com that allows customers to suggest the stay price and utilizes a demand-driven approach to pricing is a must for revenue managers ([PrivateDeal](https://privatedeal.com/?ref=hotelrevenueinsights.com)). ***My detailed reviews:*** [The Hotels Network](https://www.hotelrevenueinsights.com/thehotelsnetwork/), [PrivateDeal](https://www.hotelrevenueinsights.com/privatedeal/). ## Forward-looking data COVID19 changed everything, and revenue managers can no longer rely just on historical trends. Forward-looking data about the destination, market, and competitive set should become a new standard for making effective and timely decisions ([Forward STAR](https://str.com/data-solutions/forward-star?ref=hotelrevenueinsights.com), Travel Click's [Demand 360](https://www.travelclick.com/solutions/business-intelligence/demand360/?ref=hotelrevenueinsights.com) & [Revenue Strategy 360](https://www.amadeus-hospitality.com/insight/new-business-intelligence-solution-revenuestrategy360/?utm%5Fcampaign=2020%20press%20releases&utm%5Fcontent=145873309&utm%5Fmedium=social&utm%5Fsource=linkedin&hss%5Fchannel=lcp-7772), [OTA Insight](https://www.otainsight.com/?ref=hotelrevenueinsights.com), [Travel Insights with Google](https://travelinsights.withgoogle.com/?ref=hotelrevenueinsights.com)). ***My detailed review:*** [Forward STAR](https://www.hotelrevenueinsights.com/forward-star/). ## Revenue generation The focus should be shifted from revenue management to revenue generation. Revenue managers should also look beyond just room revenue and expand revenue streams. With **attribute-based pricing**, revenue managers will be able to sell every room attribute (floor, view, bed type, etc.) and additional experience (breakfast, late check-out, tour, etc.) separately. Moreover, attributes can be dynamically priced based on demand, increasing total revenue. **Upselling** is vital, like never before, and some solutions help upsell rooms and sell additional services at different stages of the guest journey ([Nor1](https://www.nor1.com/?ref=hotelrevenueinsights.com), [Oaky](https://www.oaky.com/?ref=hotelrevenueinsights.com)). ***My detailed reviews:*** [Nor1](https://www.hotelrevenueinsights.com/nor1/), [Attribute-based pricing](https://www.hotelrevenueinsights.com/the-future-of-hotel-revenue-management-attribute-based-pricing-abp/). Revenue managers should create **innovative revenue streams*.* Disruptions like the COVID19 pandemic require innovation. For many hotels, it's not a luxury but a question of survival. Hoteliers need to look at both spaces and staff expertise and find new ways of utilizing them. These are just some examples: - Hotel restaurants offer home and office delivery service - Housekeeping services for residential and commercial clients - Virtual cooking, cleaning, gardening, wellness, etc., classes - Private Chef and Bartender for a luxury dining experience at home - Laundry services for local residents and businesses - Repurpose some hotel spaces to create co-working offices - Day-use access to all hotel facilities & amenities for non-guests - Packages for students studying remotely - Transform several rooms to work lounges ## Forecasting COVID-19 pandemic made reservations data from 2019 obsolete. Hotels can not expect the same level of demand and the same booking patterns. Revenue managers should give more weight to the current ***short-term trends*** when creating forecasts. Forecasts should also be updated more often because of rapid demand fluctuations. ***I will walk you through a forecasting method that gives more weight to the current short-term trends in*** **[this article.](https://www.hotelrevenueinsights.com/forecast/)** ***Traveler intent data*** is of great value when creating forecasts. Revenue managers should combine this data with reservations on the books and short-term booking trends to develop more accurate forecasts. Traveler intent data for the market includes flight and hotel searches (Google, OTAs), searches on the hotel's website, traveler intent surveys, etc. ***More details in [this article](https://globalassetsolutions.com/revenue-management-in-recovery-7-trends-to-track/?ref=hotelrevenueinsights.com) that I highly recommend.*** ## Focus on value Demand is low. Competition is high. Competing only on price would drive ADR for the hotel and the market down and take years to recover. Successful hotels compete on value, not price. Revenue managers should focus on creating packages that bundle hotel rooms with services and experiences. All experiences should be unique and come with a hotel stay. **I discuss in detail how to differentiate the hotel and stand out from the competition in [this article](https://www.hotelrevenueinsights.com/differentiation/).** ## Segmentation The pandemic has disrupted the industry, and some market segments may no longer exist or produce the same volumes of business while new segments were born. Revenue managers should re-examine segmentation and take advantage of the new customer segments. Also, travel recovery will come in phases, and segments should be prioritized accordingly. Domestic and local travelers will remain the primary segments to drive the demand for some time until international travel returns to pre-pandemic levels. "Work from home" segment presents an opportunity as more and more employees are working remotely. Hotels should capitalize on this new trend. "Quarantine guests," "Nurses and Doctors," "Digital nomads," "Distance-learning students," "Drive market guests," "Local staycations," and so many more. Every market is unique, and revenue managers should look closely at ever-changing customer segments to find revenue opportunities. It should become a standard for front desk staff to inquire about the purpose of stay and log the information for every guest. This information is crucial to understand the new segmentation landscape for the hotel. ***CitizenM created a corporate subscription offer and is an excellent example of how hoteliers can benefit from targeting new segments. Details in [this article](https://blog.thehotelsnetwork.com/citizenm-corporate-subscription?ref=hotelrevenueinsights.com).*** ## Competitive Set There is a need to re-examine traditional competitive sets. Pandemic disrupted the markets and urged hotels to adapt. Hotels had to create new offers, change segmentation and pricing strategies. Large convention hotel shifted focus from groups to leisure package offerings? The luxury property started offering more affordable deals? Premium rooms sold at standard room type prices? Chances are your competitive set is no longer relevant, and new competition emerged. It's smart to create several competitive sets and closely monitor how properties in the market evolve their strategies. ## KPIs RevPAR focuses only on room revenue and does not take acquisition costs into account. Revenue managers should recognize the limitations of the RevPAR and look beyond this KPI. **NetRevPAR** Generating room revenue is not enough. The cost of distribution is a crucial factor. That’s why revenue managers need to focus on distribution strategy and NetRevPAR (room revenue minus acquisition costs). When NetRevPAR becomes a primary KPI, it urges revenue leaders to re-evaluate distribution channels in terms of profitability. Important is not how much room revenue the hotel was able to generate, but how much room revenue it could keep after paying various fees. **TRevPAR** TRevPAR (total hotel revenue per available room) will ensure all revenue-generating outlets work together towards the same goal of maximizing the total revenue. Revenue managers should help develop every department's revenue management strategy (F&B, Spa, Parking, Meeting Spaces, etc.) and promote collaboration between departments to maximize total revenue. For example, packages that include room, F&B, and Spa services. **The goal is to think beyond room revenue and focus on the total revenue.** ## Pricing models It's hard for hotel guests to make travel plans when restrictions are different by country and even regions of the same country. The levels of restrictions also change all the time. What customers need is flexibility. What hotels need is cashflow and some level of certainty to forecast and keep the hotel afloat. The subscription pricing model and selling vouchers for future stays are win-win solutions for hotels and customers. Hotels secure much-needed cash regularly, and guests receive flexibility as well as anticipation of future experience. ***Recommended articles:*** [Hotel Vouchers](https://blog.thehotelsnetwork.com/hard-rock-vouchers?ref=hotelrevenueinsights.com), [Hotel Subscriptions](https://www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc.com/amp/2020/10/16/hotel-subscriptions-hospitality-industry-sells-subscriptions.html?ref=hotelrevenueinsights.com). ## Revenue team It's no longer sufficient just to manage the demand. Revenue managers need to participate in demand generation. It requires a very close collaboration with IT, sales, marketing, distribution, and department heads of all hotel revenue-generating outlets. The ultimate goal and focus should be profitability. Only collaboration and goal-alignment will enable profit maximization. Revenue managers will evolve into commercial leaders of the hotel. ## Revenue Management System (RMS) RMS can process a lot of information, generate excellent reports, forecast demand, and suggest optimal room price. It's a must-have technology. The challenge is to select the RMS that will work successfully in current market conditions. Most systems rely on historical data to forecast demand and optimize pricing. What if that data no longer relevant? RMS system must be agile. The ability to adapt to changing market conditions is critical. Algorithms must be able to incorporate forward-looking data, short-term trends, allow flexible segment changes, etc. The level of automation should also be considered. There should always be a right balance between automation and manual control. A sound RMS system will allow revenue managers to customize automation based on the hotel's strategy. ***[This article](https://www.hospitalitynet.org/opinion/4102030.html?ref=hotelrevenueinsights.com) details criteria hotels should consider when choosing the RMS system.*** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/RH-Concept---Page-1.png) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### The best 20 of 2020. Part II. URL: https://www.hotelrevenueinsights.com/best2020p2/ Last updated: 2023-09-01T18:53:55.000Z 2020's best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy. _This post is for paying subscribers only._ ### The best 20 of 2020. Part I. URL: https://www.hotelrevenueinsights.com/best2020p1/ Last updated: 2023-09-01T18:54:03.000Z 2020's best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy. _This post is for paying subscribers only._ ### Weekly Insights. December 19, 2020. URL: https://www.hotelrevenueinsights.com/december-19-2020/ Last updated: 2023-09-01T18:54:12.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 13 - Dec 19, 2020). _This post is for paying subscribers only._ ### Weekly Insights. December 12, 2020. URL: https://www.hotelrevenueinsights.com/december-12-2020/ Last updated: 2023-09-01T18:54:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Dec 6 - Dec 12, 2020). _This post is for paying subscribers only._ ### Generate incremental revenue and increase guest satisfaction with a data-driven upsell platform NOR1 URL: https://www.hotelrevenueinsights.com/nor1/ Last updated: 2021-04-11T05:15:29.000Z ## Why use it? Room is the hotel's main product. It's natural to just focus on generating room revenue, but it's not sufficient. The hotel also has different room types and offers various services and experiences. It's essential to explore these incremental revenue opportunities. Once the purchase is made (the room is booked), customers are more likely to buy additional services and upgrades. But different questions arise about the upsell process: *Does the hotel send the same e-mail with the exact offers to every guest?* *Does the hotel send an e-mail after the purchase or one day before arrival?* *Does the front desk offer an upgrade upon arrival?* *How is the upsell price calculated?* *What if the upgraded room type is no longer available?, etc.* The generation of incremental revenue is a complicated process. Likely there is an amazing tech solution that helps hotels merchandise their additional services and upgrades. **[NOR1](https://www.nor1.com/?ref=hotelrevenueinsights.com)** leverages ***machine learning and artificial intelligence*** to create targeted offers (PRiME Decision Intelligence). The system will not offer the same room type, and the same upsell price to all guests. PRiME considers customer interaction throughout the reservation process and utilizes predictive modeling based on historical transactions before it offers product and price. It means that the right room and service are offered to the right customer at the right price point, making NOR1's approach to upsell unique and highly effective. PRiME decision intelligence can also predict guests’ willingness to pay for upgrades over and above the amount they already paid for their confirmed reservations. ***Automation*** of most upsell process steps that come with NOR1 is critical as it saves time and streamlines the process. ***Customer satisfaction*** is also positively affected because NOR1 ensures guests receive highly targeted and personal offers. NOR1 helps generate additional revenue and keeps customers happy at the same time. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/Screen-Shot-2020-12-07-at-5.37.38-PM.png) http://www1.nor1.com/wp-content/uploads/2011/12/Nor1\_Prime\_01202017\_US\_Digital-1.pdf **[NOR1's website says:](http://www1.nor1.com/wp-content/uploads/2011/12/Nor1%5FPrime%5F01202017%5FUS%5FDigital-1.pdf?ref=hotelrevenueinsights.com)** > When information such as purchase history or travel preferences is utilized to create a dynamic customer experience, a deeper personal relationship develops between you and your guest. That’s why PRiME considers hundreds of variables and interactions, including: Length of stay, a number of guests, arrival day of the week, guest history, historical upsell data, originally booked price. ## How does it work, and what are the benefits? ### [eStandby Upgrade](https://www.nor1.com/estandby-upgrade/?ref=hotelrevenueinsights.com) The guest receives a targeted upgrade offer (1 to 5 days before arrival) that will be confirmed just before arrival. If the upgrade is available, the guest pays the agreed price difference for the new room. If the upgrade is not available, the guest receives the room initially booked. It's a win-win situation for the hotel and the guest. The hotel can effectively manage inventory in real-time, and the guest can stay in a better room for the agreed in advance additional price. And let's not forget that the room type and price offered to the guest are based on artificial intelligence, customized and targeted. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/eStandby_how_it_works.png) https://www.nor1.com/estandby-upgrade/ ### [eStandby Add-ons](https://www.nor1.com/estandby-upgrade/?ref=hotelrevenueinsights.com) NOR1 allows guests to request additional paid services after the room is booked. It can be early check-in, club access, breakfast, view, specific room location, etc. The process is the same as for the eStandby upgrade - closer to the arrival date hotel will either confirm or reject the request. Hotels use different booking engines, and not all of them have options to sell such attributes. A lot of booking engines build to sell rooms only. If this is the case, NOR1 solves the problem. It allows the hotel to sell additional services and customize offers automatically. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/OfferPage2.png) https://www.nor1.com/estandby-upgrade/ **Note:** eStandby Upgrade and eStandby Add-ons do not require integration with PMS. Requests are managed in NOR1's upsell manager, and decisions can be logged in PMS separately. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/UpsellActionCenter.png) https://www.nor1.com/estandby-upgrade/ ### [eXpress Upgrade](https://www.nor1.com/express%5Fupgrade?ref=hotelrevenueinsights.com) This is a **confirmed** upgrade that allows hotels to sell last-minute inventory. Hotels decide on a window for this type of upgrade (up to 72 hours before arrival). Guest receives the e-mail with a targeted offer. If the guest accepts the offered upgrade, it is confirmed right away. eXpress upgrade can also be applied to the guests who declined the eStandby upgrade. *For example,* a guest booked a room 15 days before the arrival date. Five days before arrival, the guest received the eStandby upgrade offer and declined it. NOR1 will send an eXpress targeted upgrade offer 72 hours before arrival. Guest will receive either an eStandby or eXpress Upgrade e-mail, never both. Same intelligence and machine learning are utilized for both upgrade types. eXpress upgrade is very useful and can reduce complimentary upgrades made to balance the room inventory, eliminate operational friction at check-in, and increase guest satisfaction. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/eXpress_how_it_works2.png) https://www.nor1.com/express\_upgrade ### [CheckIn Merchandising](https://www.nor1.com/CheckIn-Merchandising/?ref=hotelrevenueinsights.com) NOR1 takes all the fantastic features discussed above and puts them in an easy-to-use platform for the front desk staff to use upon guest's arrival. It means that the system will create custom and targeted upgrade offers and add-on offers for every arriving guest. All that front desk staff has to do is verbally communicate the proposal to the guest upon arrival. Then either accept the offer or decline it in the CheckIn Merchandising platform. Since it is connected to PMS, decisions will be automatically reflected there as well. Such a platform takes out the guesswork and helps the front desk agent quote the best price for the upgrade. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/CM-OfferForWebsite2.png) https://www.nor1.com/CheckIn-Merchandising/ The platform also allows real-time individual performance tracking of all front desk agents, which can be used to motivate the staff to upsell rooms and services. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/CM_Arrival.png) https://www.nor1.com/CheckIn-Merchandising/ **Note:** eXpress upgrade and CheckIn Merchandising require integration with PMS. ### [eReach](https://www.nor1.com/eReach?ref=hotelrevenueinsights.com) eReach allows for upselling during the last three stages of the guest journey: on-property (ancillary offers), check-out (future stay offers), and post-check-out (future stay offers). This solution is especially beneficial when targeting group guests and guests booked via OTAs. Most of the time, the hotel will only obtain e-mail upon check-in for these guests and won't have an opportunity to upsell before arrival. While guests are on the property system could send them targeted offers - various discounts off dining at outlets, spa coupons, late check-out, etc. After guests depart, the system can send them offers for a future stay, including special room rates & ancillary services. Again, all offers are based on customer profile, behavior data and customized to meet the guest's specific needs and preferences. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/Screen-Shot-2020-12-08-at-11.25.23-AM.png) http://www1.nor1.com/wp-content/uploads/2011/12/Nor1\_Prime\_01202017\_US\_Digital-1.pdf **To conclude,** NOR1 allows hotels to create targeted and highly effective upsell offers by utilizing artificial intelligence, automation, and personalization. The system provides tech solutions to communicate and upsell across all steps of the guest journey. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/12/GuestJourney2.png) https://www.nor1.com/merchandising-platform/ --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. December 5, 2020. URL: https://www.hotelrevenueinsights.com/december-5-2020/ Last updated: 2023-09-01T18:54:30.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 29 - Dec 5, 2020). _This post is for paying subscribers only._ ### Weekly Insights. November 28, 2020. URL: https://www.hotelrevenueinsights.com/november-28-2020/ Last updated: 2023-09-01T18:54:36.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 22 - Nov 28, 2020). _This post is for paying subscribers only._ ### STAR Report: The story behind the numbers URL: https://www.hotelrevenueinsights.com/starreport/ Last updated: 2023-06-27T19:39:40.000Z STAR report (weekly & monthly) is an essential benchmarking tool. The report allows the subject hotel to compare its performance against the competitive set (comp set). Based on the report, hoteliers can conclude if the current market strategy is successful and make adjustments, if necessary, for the future. STAR report consists of different data points: KPIs, index numbers, ranks, % change, etc. It's essential to understand what these numbers mean and how to interpret them. ## *The Numbers* ## Key Performance Indicators (KPIs) The report provides core hotel KPIs for the subject hotel and for the competitive set. **Average Daily Rate (ADR)** \= Total room revenue / Total rooms sold **Occupancy (Occ)** \= Total rooms sold / Total rooms available for sale **Revenue per Available Room (RevPAR)** \= Total room revenue / Total rooms available for sale **Revenue per Available Room (RevPAR)** \= ADR x Occ By looking at these numbers, hoteliers can answer the following questions: *How did occupancy (Occ), average daily rate (ADR), revenue per available room (RevPAR) of my hotel compare to ADR, Occ and RevPAR of the group of competitors in the market (comp set)?* *What drove the revenue generation (RevPAR) for my hotel versus the competitive set. Was it Occupancy, ADR, or both?* ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-25-at-7.22.26-PM.png) ## Index Numbers STAR report divides hotel's performance KPIs by the competitive set's performance KPIs to generate Index numbers. If the Index number equals 100% (fair share), it means the hotel's performance is the same as the performance of the competitive set. Below 100% implies that the hotel underperforms and above 100% implies hotel's performance is better than comp set's in terms of KPIs. In plain words, a fair share (100%) is what the market gives the hotel. Above fair share is what hotel aims to take from the market by applying successful strategies. **Market Penetration Index (MPI)** \= Hotel Occupancy / Comp Set Occupancy **Average Rate Index (ARI)** \= Hotel ADR / Comp Set ADR **Revenue Generation Index (RGI)** \= Hotel RevPAR / Comp Set RevPAR By looking at these numbers, hoteliers can answer the following questions: _This post is for paying subscribers only._ ### Weekly Insights. November 21, 2020. URL: https://www.hotelrevenueinsights.com/november-21-2020/ Last updated: 2023-09-01T18:54:43.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 15 - Nov 21, 2020). _This post is for paying subscribers only._ ### Hospitality Net exclusive: Voluntary chains vs. Corporate soft brand chains URL: https://www.hotelrevenueinsights.com/researchstudy/ Last updated: 2021-04-11T05:07:09.000Z In the hospitality industry, brands play a vital role in reducing the perceived high risk of buying a service (Bailey & Ball, 2006). Customers use hotel brands to understand the benefits of staying in a particular hotel and choose a familiar brand when they do not know details about all available hotel choices in the destination (Kwortnik, 2011). Suppose customers believe the brand has a reputation for providing quality service at a reasonable price. In that case, they will conclude that the hotel under that brand will perform according to those expectations (Dev, 2015). These are some of the reasons why hotel owners have been partnering with the brands. In the modern hotel industry, the hotel owners can choose from **different branding options:** Independence (non-affiliation), traditional franchise, and soft brand that includes voluntary chains and corporate soft brand chains. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Branding-Strategies.jpg) Much previous literature focused on researching the performance of branded and unbranded hotels, comparing two branding strategies: non-affiliation and traditional franchise (Carvell, Canina, & Sturman, 2016; Dev, 2015; Dick, 2019; Enz & Canina, 2011; Hua, O’Neill, Nusair, Singh & DeFranco, 2017; O'Neill & Carlbäck, 2011). Most of the research in the past ten years has been focused on the impact of branding on hotel performance, hotel value, investment value, the effect of social media on hotel performance, and franchisors' ability to impact value (Dick, 2019). Most of the hospitality industry research was dedicated to franchising companies, and consortia were mentioned to a limited extent (Line & Runyan 2011). Consortia is still the least researched affiliation format (Dick, 2019). Most recent literature reviewed on the topic referred to this affiliation model as "soft brand" (Russell & Kim, 2018; "Skift Report", 2018; Stone, 2018). **There are two main types of soft brands: Voluntary chains and corporate soft brand chains.** **Voluntary chains** such as Leading Hotels of the World and Preferred Hotels & Resorts include small independent properties with a collection branding that operate as its own and do not have other brands alongside the soft brand (Powell, 2017). **The corporate soft brand chains** such as Ascend, Curio, Autograph, and Luxury collections proposed by international hotel companies (Marriott, Hilton, Choice) that have multiple other brands operating alongside the soft brand (Russell & Kim, 2018). Some previous literature addressed the differences in value between affiliation with a traditional franchise and a soft brand (Carlbäck, 2015; Holverson & Revaz, 2006; Russell & Kim, 2018; "Skift Report", 2018; Stone, 2018). However, the literature reviewed had limited differentiation of the value propositions of the soft brand's two main types: Voluntary chains and corporate soft brand chains. For the hotel owners who value independence and do not wish to enter into the traditional franchise agreement, affiliation with the soft brand could be a good alternative. The soft brand offers the best of two worlds - independence and brand support. When choosing the soft brand, the hotel owner needs to know whether an affiliation with a voluntary chain or corporate soft brand offers more value. Although relevant, this issue has not been studied in extant pieces of literature. *Thus, the purpose of this study is to identify through research of value propositions if a hotel owner will receive more value from affiliation with a voluntary chain or corporate soft brand chain and how individual value propositions of these brands compare to one another.* ***To examine the differences in these two branding strategies' value propositions, I used three approaches:*** 1. Compared key performance indicators of hotels affiliated with voluntary chains and corporate soft brand chains using t-Test. 2. Compared the hypothetical hotel's net operating income and market value affiliated with voluntary chain versus hypothetical hotel affiliated with the corporate soft brand chain using the Direct Capitalization valuation method. 3. Compared various value components of the seven representatives of voluntary and corporate soft brand chains using a value measurement scale. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/M.jpg) **Results of the research were published exclusively on [Hospitalitynet.org](https://www.hospitalitynet.org/?ref=hotelrevenueinsights.com), the [#1 ranked](https://www.hospitalitynet.org/mediakit/analytics?ref=hotelrevenueinsights.com) global hospitality website.** **[Please follow this link](https://www.hospitalitynet.org/opinion/4101674.html?ref=hotelrevenueinsights.com) to read the full summary of the research study.** **References** Carlbäck, M. (2015). Brand Value Attributable to Affiliation (BVAA) - a Method for Measurement in a Consortium Context. *Unpublished manuscript*, Gothenburg, Sweden. Retrieved from http://ejtr.vumk.eu/index.php/forthcoming-articles/654-v2310/ Bailey, R., & Ball, S. (2006). An exploration of the meanings of hotel brand equity. *The Service Industries Journal, 26*(1), 15-38\. doi: 10.1080/02642060500358761 Carvell, S. A., Canina, L., & Sturman, M. C. (2016). A comparison of the performance of brand-affiliated and unaffiliated hotel properties. *Cornell Hospitality Quarterly, 57*(2), 193-201\. doi: 10.1177/1938965516631014 Dev, C. S. (2015). Hotel brand conversions: What works and what doesn't. *Cornell Hospitality Report, 15*(21), 3-11\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/224/ Dick, T. J. (2019). The impact of branding on hotel sales prices: A study of upper upscale and luxury hotel properties from 2007 through 2017\. *Graduate Theses and Dissertations*. Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/17000/ Enz, C. A., & Canina, L. (2011). A comparison of the performance of independent and franchise hotels: The first two years of operation. *Cornell Hospitality Report, 11*(21), 6-13\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/47/ Holverson, S., & Revaz, F. (2006). Perceptions of European independent hoteliers: Hard and soft branding choices. *International Journal of Contemporary Hospitality Management, 18*(5), 398-413\. doi: 10.1108/09596110610673538 Hua, N., O’Neill, J., Nusair, K., Singh, D., & DeFranco, A. (2017). Does paying higher franchise fees command higher RevPAR?. *International Journal of Contemporary Hospitality Management, 29*(11), 2941-2961\. doi: 10.1108/IJCHM-02-2016-0060 Kwortnik, R. J. (2011). Building and managing your brand. *The Cornell School of Hotel Administration on Hospitality*. Hoboken, NJ: John Wiley & Sons, 388-404. Line, N. D., & Runyan, R. C. (2011). Hospitality marketing research: Recent trends and future directions. *International Journal of Hospitality Management, 31*(2), 477-488\. doi: 10.1016/j.ijhm.2011.07.006 O’Neill, J. W., & Carlbäck, M. (2011). Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle. *International Journal of Hospitality Management, 30*(3), 515–521\. doi 10.1016/j.ijhm.2010.08.003 Powell, L. (2017). *Soft Brand Launches and the Threat to Luxury Hotel Collections.* Retrieved from https://skift.com/2017/11/07/soft-brand-launches-and-the-threat-to-luxury-hotel-collections/ Russell, K., & Kim, B. (2018). Hotel Franchise Fee Guide - USA. *HVS*. Retrieved from https://www.hvs.com/article/8552-2018-United-States-Hotel-Franchise-Fee-Guide/ Skift Report (2018). Soft Brands - Weighing the Risks, Rewards, and Realities. Retrieved from https://skift.com/insight/skift-insights-deck-soft-brands-weighing-the-risks-rewards-and-realities/ Stone, R. (2018). A deep dive into operating and branding strategies for hotel owners. *Skift Research*. Retrieved from https://research.skift.com/report/a-deep-dive-into-operating-branding-strategies-for-hotel-owners/ --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 14, 2020. URL: https://www.hotelrevenueinsights.com/november-14-2020/ Last updated: 2023-09-01T18:54:49.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 8 - Nov 14, 2020). _This post is for paying subscribers only._ ### Increase direct bookings with The Hotels Network URL: https://www.hotelrevenueinsights.com/thehotelsnetwork/ Last updated: 2021-04-11T05:17:10.000Z ## Why use it? The cost of distribution is of great importance for the hoteliers. When customers book on Expedia or Booking.com, OTAs take 10% - 25% of the revenue. Naturally, hotels want to promote their own websites as the primary booking channel for the guests. It's the cheapest way to get reservations. Hotel marketers run campaigns to attract traffic. But what happens once guests arrive at the hotel's website? **There are two issues:** **Low "look to book" ratio**. The guest's visit to the website does not yield a booking. There is no conversion. **Lack of personalization and segmentation.**All guests receive the same user experience. They see the same rates and the same deals. Website traffic is not segmented, and offers are not personalized. As a result, hotels miss on conversion opportunities. **[The Hotels Network](https://www.thehotelsnetwork.com/en/?ref=hotelrevenueinsights.com)** solves these issues and helps to increase conversions and revenue. ## *How does it work, and what are the benefits?* ## Book Direct Tools **The price comparison widget** allows guests to compare room rates with OTAs. It ensures that the hotel offers the best available rate. If OTA undercuts the hotel's room rate, a widget offers to match the price. Also, there is an option to add additional benefits for booking direct. It can be any value-adding elements such as a welcome drink or late check-out. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-12.28.54-PM-2.png) https://www.thehotelsnetwork.com/en/conversion/ If the rate is the same or better than on OTA and there is an additional benefit, why would guests leave the website and book somewhere else? ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.32.11-PM-1.png) https://www.hardrockhotels.com/maldives/ ***Reviews summary*** on the home page will convince customers that the hotel is right for them. The Hotels Network connects to all major review sites and allows the hotel to hand-select the reviews that will be displayed. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.29.37-PM.png) https://www.hardrockhotels.com/maldives/ There is no need for the guest to leave the hotel's website and research what other guests say about the hotel. The information is available on the hotel's website. Booking is the next step, and now the chances of direct booking are significantly higher. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.37.12-PM.png) https://www.hardrockhotels.com/maldives/ ***Saved search*** allows guests to send search results to their emails and even share them with friends. This feature makes it easy to come back later and book. Also, it allows hotels to capture emails and use them for future promotional campaigns. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.33.29-PM.png) https://www.hardrockhotels.com/maldives/ It is very convenient. If the guest is not ready to book now, there is an easy option to return to the reservation process later. There is no need to do a new search. Just open the email and click on the link. The most important for the hotel is that guests come back to the hotel's website to book. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.35.14-PM.png) E-mail with saved search from https://www.hardrockhotels.com/maldives/ ## Personalized targeting Hotels can show specific messages to specific users and target the right guests with the right offers. The Hotels Network allows hotels to customize the message, message format (Smart Notes, Exits, Layers, Inline Messages, etc.), and where it will be displayed on the website. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-4.05.01-PM.png) https://www.thehotelsnetwork.com/en/personalization/ **There are three unique ways to segment website visitors and deliver personalized messages:** **Behaviour-based personalization** The Hotels Network built a unique algorithm that predicts what users will do next. It allows hotels to segment website visitors in real-time based on their behavior and automatically deliver highly targeted campaigns. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-4.11.38-PM.png) https://www.qthotels.com *For example*, the low-intent user who is about to leave the website will see an automatic message pop-up with offer to become a member and receive a discount. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-7.15.00-PM.png) https://hoteldemo.thehotelsnetwork.com/cocos/ ***Custom targeting rules*** Hotels can create custom audiences for different messages. The audience can be customized by stay dates, country, device, length of stay, traffic source, etc. (40+ built-in criteria). ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.42.51-PM.png) https://www.thehotelsnetwork.com/en/personalization/ *For example*, the hotel can show the message *"Book now and receive late check-out and daily breakfast"* to users from Europe that look for two nights stay on low demand dates. This is where creativity comes into place. Talented marketers can use this tool to create really unique and highly personalized offers for different guest segments. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-7.13.05-PM.png) https://hoteldemo.thehotelsnetwork.com/cocos/ ***CRM targeting*** This is the future. Now, custom targeting rules discussed above can be combined with the hotel's own guests' data. Hotels can choose to show specific messages to guests that meet a more comprehensive range of criteria. *For example*, a female repeat guest who stayed in a suite and used the spa last time (CRM data) and looking to stay for one night in January (external data) will see an exclusive deal. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.40.52-PM.png) https://blog.thehotelsnetwork.com/crm-targeting ## COVID19 Hotels also can give guests an update about operation and safety measures during the COVID19 pandemic. It's a very effective tool to keep future guests informed. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-4.30.41-PM.png) https://hotelparadisparis.com/ ## Data Analytics Tools The Hotels Network provides hotels with excellent data analytics tools. Hotels can keep track of price disparities, track conversion KPIs, test and measure every message's effectiveness, and interpret the website's browsing patterns to understand user demand and intent. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/11/Screen-Shot-2020-11-11-at-3.56.45-PM.png) https://www.thehotelsnetwork.com/en/business-intelligence/ ## Test It! Visit this **[demo website](https://hoteldemo.thehotelsnetwork.com/cocos/?ref=hotelrevenueinsights.com)** to experience what The Hotels Network has to offer. --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. November 7, 2020. URL: https://www.hotelrevenueinsights.com/november-7-2020/ Last updated: 2023-09-01T18:54:56.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Nov 1 - Nov 7, 2020). _This post is for paying subscribers only._ ### How to differentiate your hotel and stand out from the competition? URL: https://www.hotelrevenueinsights.com/differentiation/ Last updated: 2023-06-27T19:39:50.000Z ## *The challenge* ## Hotel Room Let's face it - the **hotel room** is a commodity. It's an asset that every hotel has. With the introduction of the internet, the commoditization process accelerated. It's no longer enough to have rooms to sell. Customers can quickly compare rates and identify similar room products. Once hotel room products are perceived as related, price becomes the primary decision driver. Once price becomes a primary decision factor, it's challenging for hotels to increase revenues and compete. Why should a guest stay at your hotel when similar rooms and rates are available in the market? Should you lower the rate to attract customers? What if competitors follow and also decrease the room rate? ***Successful* *hotels compete on value, not price.*** ## Location and Design The location and design are crucial. These two factors can create a long-lasting competitive advantage and should be carefully considered when the new hotel's feasibility study is conducted. A hotel with few competitors located in a unique area near a major natural attraction that is accessible through good transport infrastructure is advantageous from the start. Design that is different from the competition, unique and creative, is also a contributor to hotel differentiation. The majority of existing hotels are located in well-established and highly competitive markets. Changes in design are costly and challenging. To compete successfully, focus on value will be the best strategy. ## Brand ‌‌What about hotel brands? Does affiliation with a brand guarantee a competitive advantage for the hotel? Yes and no. The brand guarantees the customer a certain level of service. If the brand image is strong, and the hotel consistently delivers on the brand promise, the customer will choose the property affiliated with this brand. Loyalty programs help to keep customers and prevent them (to some extent) from staying at competitors' properties. On the other hand, the industry consists of a wide assortment of brands. All great, all offer similar levels of service, matching products, and loyalty perks. Could the brand also become a commodity? I think so. ## Internet and OTAs I think OTAs play a vital role in the commoditization of the hotel industry. They give consumers an easy tool to compare different hotel products. Moreover, OTAs created loyalty programs that attribute to an even higher level of industry commoditization. Consumers choose any hotel based on price and care more about the OTA channel they book on. Imagine you need to stay for a night in New York. You search for hotels on Google, Expedia, or Booking.com. All hotels have more or less similar rooms, and all operate under well-recognized brands. How will you make a choice? For me, it will be the price. **‌The internet urges hoteliers to focus on the value of their product to the customers and proper communication of it.** ***How can hotels create value?*** ## *The solutions* _This post is for paying subscribers only._ ### Weekly Insights. October 31, 2020. URL: https://www.hotelrevenueinsights.com/october-31-2020/ Last updated: 2023-09-01T18:55:03.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 25 - Oct 31, 2020). _This post is for paying subscribers only._ ### Forward STAR - a new report from STR provides future performance data that enables more strategic decisions. URL: https://www.hotelrevenueinsights.com/forward-star/ Last updated: 2021-04-11T05:20:35.000Z [**STAR Reports**](https://str.com/data-solutions/dstar?ref=hotelrevenueinsights.com) are vital benchmarking tool for hotels. Reports allow comparing the hotel's performance against its competitors and the market. Revenue managers monitor supply, demand, and revenue changes in the market and assess business strategies' effects. However, reports only show past performance. Once the report is received, nothing can be changed or adjusted for the previous week or month. If the pricing strategies were incorrect, it would be reflected in the STAR report. At this point, revenue managers can not undo the negative effect. They would adjust strategies for the future and wait for the new STAR report to evaluate the results. **What if hotels could receive future data about the competitive set and the market and proactively adjust pricing strategies?** **Now STR provides such a tool.** ## Forward STAR Meet **[Forward STAR](https://str.com/data-solutions/forward-star?ref=hotelrevenueinsights.com)** \- A new report from STR gives a 360-degree view of actual occupancy on the books and pickup and compares the hotel's upcoming daily performance with the market and competition. The report allows revenue managers to evaluate the impact of their decisions in advance of a specific period. https://www.youtube.com/watch?v=GzKFS8wRHIw ## What information do hotels get? **Forward Occupancy** The report shows occupancy on the books for hotel, competitive set, and the market for the next 90 days (weekly) and 12 months (monthly). Occupancy is broken down by day as well as 7, 14, 28, and 90 days. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-27-at-12.44.24-PM.png) https://str.com/sites/default/files/2019-07/forward-star-sample-report.pdf **Pickup Since Last Week** The report shows bookings pickup for hotel, competitive set, and the market for the next 90 days. Pickup data is broken down by day and 7, 14, 28, and 90 days. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-27-at-12.44.50-PM.png) https://str.com/sites/default/files/2019-07/forward-star-sample-report.pdf ## Why use Forward STAR? **Proactive vs. Reactive** Adjust pricing strategies and inventory controls based on changes in the hotel's occupancy and pickup pace compared to the market and competition. Develop marketing campaigns based on the forward market data. **Monitor and Evaluate** Look at the current results and impact of the decisions on future business. Adjust, if necessary. **Stay Ahead** Win the business and bit the competition. Future data allows having a real-life picture of the market. Decisions made based on the forward-looking data are more effective. **Uncover Demand Generators** Markets can be very dynamic, and a sudden increase in demand can be missed. Forward STAR will ensure the hotel sees an increase in demand and acts appropriately to maximize the revenue. **Combine Historical Trends with Forward Booking Data** Now, hotels can better analyze their performance and strategies by looking at historical and future data for a specific period. The broader view allows revenue managers to make better decisions to maximize revenue. **Monitor Competitive Set and Market** Changes in the market can be assessed against competitors' performance and the hotel's performance against the competitive set and the market. ## What about availability? As of October 2020, Forward STAR is available for 57 markets globally. New markets are being added rapidly. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-27-at-1.13.23-PM.png) https://str.com/data-insights-blog/welcoming-the-future-together?utm\_source=Social&utm\_medium=All-Social&utm\_campaign=Welcoming-The-Future-Video-Social&fbclid=IwAR25l3hjZgZzFnTefTbe3RJku\_Hp8ri3-eBIY2UxqCFYA09fn-GK9hKTkv4 --- ## [Example Report & Details](https://str.com/sites/default/files/2019-07/forward-star-sample-report.pdf?ref=hotelrevenueinsights.com) --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 24, 2020. URL: https://www.hotelrevenueinsights.com/october-24-2020/ Last updated: 2023-09-01T18:55:10.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 18 - Oct 24, 2020). _This post is for paying subscribers only._ ### How to calculate the group room rate? URL: https://www.hotelrevenueinsights.com/group-room-rate/ Last updated: 2023-06-27T19:40:00.000Z Group is a guaranteed business that is booked in advance at a discounted fixed rate. Transient business comes closer to arrival date at a higher room rate and is not guaranteed. Revenue managers face a dilemma - accept the group now or reject it and save rooms for the transient guests. Also, how much should be the group rate? *Let's see how we can answer these questions.* **There are two potential scenarios:** **1). Group rooms + Transient rooms (forecasted) <= hotel capacity** In this case, group business is not displacing transient business. The group is bringing new demand that otherwise would not materialize. By accepting the group, the hotel will maximize the total revenue. The discounted room rate should be based on the group's budget, competitors' group rates, and overall group demand for the market. **2). Group rooms + Transient rooms (forecasted) > hotel capacity** This scenario is more complicated because hotel displacing part of higher rate transient business to accept lower rate group business. Still, we can not just reject the group because its overall revenue contribution can be higher than the displaced transient contribution at a specific price point. **How can we calculate the minimum group rate to ensure the hotel will not lose on displaced transient business? How can we calculate optimal group rate that will maximize total revenue?** ## Step 1 - Displaced Transients. Our example hotel has 200 rooms, and we received a 410 rooms group request for Tuesday - Sunday. First, we need to make sure an accurate transient forecast is created for the dates in question. There are various forecasting methods. I show how to develop transient rooms forecast that is based on short-term booking trends [here](https://www.hotelrevenueinsights.com/forecast/). Once we know how many transient rooms we expect to be occupied, we can enter the group rooms request. Then we calculate the total number of rooms that will be occupied if the group is accepted. Finally, we consider the hotel's capacity and calculate how many transient rooms will be displaced if the group is accepted. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-21-at-4.53.46-PM.png) We see that we have to displace transient rooms to accept the group business on Thursday, Friday, and Saturday. ## Step 2 - Total Transient Revenue Contribution. We need to calculate the potential total revenue contribution per night from the transient business, considering rooms revenue and ancillary revenue. _This post is for paying subscribers only._ ### Weekly Insights. October 17, 2020. URL: https://www.hotelrevenueinsights.com/october-17-2020/ Last updated: 2023-09-01T18:55:16.000Z Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 11 - Oct 17, 2020). _This post is for paying subscribers only._ ### PrivateDeal - innovative booking solution allows guests to propose a price for a stay URL: https://www.hotelrevenueinsights.com/privatedeal/ Last updated: 2021-04-11T05:21:53.000Z [PrivateDeal SA](https://www.privatedeal.com/en?ref=hotelrevenueinsights.com) is a Swiss company created in partnership with [Ecole Hôtelière de Lausanne](https://www.ehl.edu/?ref=hotelrevenueinsights.com). The company uses a demand-driven approach to pricing. ## How does it work? PrivateDeal widget is set up directly on the hotel's website. The guest sees a slider that suggests bidding the price for the stay. The guest selects stay dates, and different room categories with published rates are displayed. Next is where the magic happens, as the software gives an option to suggest a price for the selected room type. Two possible scenarios come after the price is entered. The system accepts the suggested price, and the guest proceeds with the booking. If the rate is not accepted, the smart algorithm offers a different price that is still lower than the published rate. ## Why use it? **Increase direct bookings** The solution is only available on the hotel's website; hence guests have to book directly to take advantage of the bidding option. When guests book directly, hotels save on massive OTA commissions. PrivateDeal [charges a commission](https://www.privatedeal.com/en/pricing?ref=hotelrevenueinsights.com), but it's considerably smaller than what OTAs charge. **Preserve rate parity** Published rates remain consistent on all booking channels, but the direct channel gets a competitive advantage. **Increase customer satisfaction** People always want a deal. The solution gives an option to suggest a price that the customer is willing to pay. It's a win-win situation for the hotel and guests. The hotel gets revenue, and the guest is satisfied with the room rate. **Improve revenue strategy** Revenue managers receive valuable insights about price levels that guests are willing to pay for different room products. Collected data can be used to improve the pricing strategy. **Save on labor costs** The system is fully automatic and does not require a trained reservation agent to negotiate with the guest. **Collect guests' data** We know how vital guest data is for the hotels. It allows building relationships with the guest and essential for revenue and marketing strategy. PrivateDeal prompts guests to fill out contact details before it shows if the suggested price is accepted. The hotel would receive contact information of the guests that booked the hotel and intended to make a reservation. **Take advantage of the [day-use feature](https://www.hospitalitynet.org/news/4100410.html?ref=hotelrevenueinsights.com)** Additional revenue stream for hotels. Guests get an option to book a room for a short period during the day and pay based on the number of hours spent at the hotel. ## Potential Results According to the [Case Study](https://www.hospitalitynet.org/news/4100594.html?ref=hotelrevenueinsights.com), The Royal Savoy Hotel & Spa in Lausanne, Switzerland, used the PrivateDeal for a year and reported promising results: > Over the last year of PrivateDeal implementation, The Royal Savoy Hotel & Spa has increased direct web bookings by over 38%, and increased revenue from the website by over 31%. > Moreover, the hotel has collected seven times the qualified guest data, which has paved the way for memorable and highly personalized guest experiences. This, in turn, has helped to enhance guest satisfaction and drive repeat bookings. ## Test it! Expereince the booking process by visitng [West Sands Ukulhas hotel's website](http://www.westsandsukulhas.com/?ref=hotelrevenueinsights.com). ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-07-at-12.47.36-PM.png) http://www.westsandsukulhas.com ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-07-at-12.42.02-PM.png) https://westsands.privatedeal.com/en --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. October 10, 2020. URL: https://www.hotelrevenueinsights.com/october-10-2020/ Last updated: 2023-09-01T18:55:23.000Z Best hospitality industry articles focused on 💵revenue, 📊markets and 🎯strategy (Oct 4 - Oct 10, 2020). _This post is for paying subscribers only._ ### How to create transient reservations forecast that is based on short-term trends? URL: https://www.hotelrevenueinsights.com/forecast/ Last updated: 2023-06-27T19:40:11.000Z ***How can we forecast number of reservations transient guests will book for a specific day in the future?*** The simple answer is to look at the last year's data and reservations on hand (ROH) this year, assuming the future will follow the past. **For example**, today is Monday, and we would like to forecast a number of reservations for the coming Saturday. *First,* we look at how many reservations for Saturday we had on the same Monday one year ago (35) and the final number of reservations on Saturday one year ago (60).We calculate last year's pick up (60 - 35 = 25). *Then,* we look at reservations on hand (ROH) that we have on Monday this year (45) and add last year's pickup to receive a forecast for Saturday (45 + 25 = 70). This method assumes that the previous years' pace will remain unchanged this year. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/10/Screen-Shot-2020-10-04-at-5.01.54-PM.png) **What if we can not rely 100% on the last year's data?** For example, the COVID-19 pandemic made reservations data from 2019 obsolete. Hotels can not expect the same level of demand and the same booking patterns. Revenue managers should give more weight to the current trends in this case. **There is a forecasting method that could help produce more accurate forecasts that are based on the most recent trends.** ## Step 1 - Booking Curve. The booking curve shows the number of reservations on hand (ROH) at a different time before the arrival date. Transient segments (retail, discount, wholesale, etc.) will have different booking lead times, and its recommended to build segment-specific booking curves for the best forecasting results. Booking curves should also be specific to the day of the week. We will build booking curves for the last six Mondays for the retail segment in our example. _This post is for paying subscribers only._ ### Weekly Insights. October 3, 2020. URL: https://www.hotelrevenueinsights.com/october-3-2020/ Last updated: 2023-09-01T18:55:31.000Z _This post is for paying subscribers only._ ### The future of hotel revenue management: Attribute-Based Pricing (ABP) URL: https://www.hotelrevenueinsights.com/the-future-of-hotel-revenue-management-attribute-based-pricing-abp/ Last updated: 2021-04-11T04:56:00.000Z ## Attribute-Based Pricing Consumers have a high level of control when buying products online. Amazon shopping cart has specific products picked by the consumer. There are no surprises. It is different when buying a hotel stay. Future guests can only choose based on rate and room type. However, the guests will not know until arrival at the hotel how the room exactly will look like and where it will be located. It creates a hotel room anxiety and negatively affects the experience. We can choose a seat on the airplane, car type at the car rental, and seat in the movie theater. Why can't we choose a specific room? Why can't we build our ideal hotel stay by choosing room attributes and experiences instead of being limited by rate plan and several room types? *Attribute-based pricing approach is a perfect answer to these questions.* [Dr. Ravi Mehrotra, IDeaS, and George Roukas, Hudson Crossing](https://go.rev.ideas.com/attribute-based-pricing?ref=hotelrevenueinsights.com) defined the value of the **ABP approach** **to pricing:** > "Every hotel operates using a select number of pre-set room types, but not all of those rooms have the same attributes. Some rooms are on high floors while others are not, bedding types differ, sizes differ, views differ, and a room’s location relative to stairways or elevators can also be a sellable room attribute. Such attributes contribute to the value of a room in the mind of a guest, but they are not offered individually— only in bundles." With *attribute-based pricing (ABP)*, hoteliers will be able to sell every room attribute and additional experience separately. Moreover, attributes can be dynamically priced based on demand, which has the potential to increase total revenue. **The process of booking a room with ABP in place could look like this:** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/08/Screen-Shot-2020-08-16-at-4.02.25-PM.png) **There are clear benefits of attribute-based pricing (ABP) for both consumers and hoteliers:** - increase in guest satisfaction and loyalty - guests receive control, flexibility, and customization of the experience - shift share from OTAs to less expensive direct distribution channels - growth in total hotel revenue - incremental revenue generation - competitive advantage **Implementation & management of the ABP presents some challenges:** - integration between PMS, CRS and RMS systems (sell room types vs. room attributes) - inventory management and room assignments (manual vs. fully integrated into CRS room assignment algorithm) - integration with OTAs (CRS will have to support two inventory models: room-based for OTAs and attribute-based for brand.com) - implementation costs (new software solutions, training, etc.) Regardless of implementation challenges, attribute-based pricing is the future of hotel revenue management. It provides more significant revenue opportunities and improves customer satisfaction. ## Examples of technical solutions for ABP [SynXis CRS by Sabre Hospitality](https://www.sabrehospitality.com/solutions/hotel-book-direct/hotel-central-reservation-systems/?ref=hotelrevenueinsights.com) offers an **"Add-On"** option. After the guest picked the room type and before finalizing the booking system allows adding different items to the reservation. For example, it can be breakfast, late check-out, early check-in, parking, tickets, view, upper floor, in-room check-in, etc. Hoteliers can customize the add-ons and have full control of availability, inventory, price, etc. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/08/Screen-Shot-2020-08-16-at-4.55.03-PM.png) ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/08/Screen-Shot-2020-08-16-at-4.55.35-PM.png) https://www.brp.ch/en/home/ Amazing startup **[Koridor My Room](https://www.youtube.com/watch?v=qMEBSpjYxcs&ref=hotelrevenueinsights.com)** (part of [Nevotek](https://www.nevotek.com/?ref=hotelrevenueinsights.com) now) gave guests an option to pick a specific room at the hotel after reservation is made. It also allowed guests to choose an upgraded room type for a fee and add-on items like breakfast and early check-in. I had a pleasure of working with Koridor. Guests loved the option to see and pick the room before arrival. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/08/Screen-Shot-2020-08-16-at-4.19.52-PM-1.png) https://www.youtube.com/watch?v=\_GP0yuS3cJk&t= Koridor team would come to the property and take photos and videos of every room and create a floor plan of the property. Guests had an option to look at floor plans, click on every room, and precisely see how the room looks (photos & 3D tour). ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/08/Screen-Shot-2020-08-16-at-4.21.03-PM-1.png) https://www.youtube.com/watch?v=\_GP0yuS3cJk&t= **The booking process would be the following:** Book on brand.com --> receive an e-mail invitation to pick a room --> pick a room within a booked category or choose higher room category for a fee; add breakfast, late c/o --> request comes directly to PMS --> Front Desk assigns the requested room. https://www.youtube.com/watch?v=\_GP0yuS3cJk&t= --- ## Sources [Attribute-Based Pricing. What Is It & Why Does It Matter? by Dr. Ravi Mehrotra, IDeaS, and George Roukas, Hudson Crossing](https://go.rev.ideas.com/attribute-based-pricing?ref=hotelrevenueinsights.com) [SynXis Booking Engine](https://www.sabrehospitality.com/solutions/hotel-book-direct/hotel-booking-engine/?ref=hotelrevenueinsights.com) [Sabre SynXis CRS: Is it Right for Your Hotel Group? \[2020 Review\] by Hotel Tech Report](https://hoteltechreport.com/news/sabre-synxis-review?ref=hotelrevenueinsights.com) [MyRoom combines AR and virtual tours to help hotel guests choose a room by Rob Gill](https://www.phocuswire.com/MyRoom-combines-AR-and-virtual-tours-to-help-hotel-guests-choose-a-room?ref=hotelrevenueinsights.com) [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 26, 2020. URL: https://www.hotelrevenueinsights.com/september-26-2020/ Last updated: 2023-09-01T18:55:50.000Z _This post is for paying subscribers only._ ### Four Scenarios for the Group Segment in a COVID19 world URL: https://www.hotelrevenueinsights.com/four-scenarios-for-the-group-segment-in-a-covid19-world/ Last updated: 2021-04-11T04:57:39.000Z It's hard to underestimate the importance of **group business* for the hotel industry. Groups contribute revenue to rooms, F&B, and other departments of the hotel. Many properties in the urban markets depend on the group business to survive. Many hotels in leisure destinations rely on the group business to bring revenue on days of the week with low leisure demand. Hotels need a well-balanced and profitable mix of transient and group business. It's vital to develop possible scenarios for the group segment as COVID19 keeps bringing chaos and uncertainty to the industry. Every hotel can then **develop strategies to deal with each scenario and anticipate the future rather than react when it might be too late.* Let's explore **four possible scenarios** that lie between **two critical uncertainties** affecting the group segment: **1) Gatherings restrictions & social distancing rules vs. no limit to gatherings & no social distancing rules.** Depending on how pandemic unfolds governments (states in the U.S.) may continue, suspend, partially suspend various restrictions for gatherings and social distancing rules. **2) Budget cuts vs. regular budgets**. Businesses across the world are financially affected by the pandemic, which leads to spending cuts. Cost-cutting could affect meetings, events & travel budgets. **Four scenarios could be the following:** ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-19-at-12.54.16-PM.png) 1) **"Virtual reality":** Gatherings restrictions persist, and companies cut events, meetings, and travel budgets. Companies move meetings online. Virtual conferences and happy hours become a reality. Hotels lose most of the group business. ****Possible strategies for hoteliers:*** re-think segmentation mix and pricing strategy; cut costs; find new revenue streams, etc. **2) "New Normal":** Companies have money to travel; however, various restrictions and social distancing rules are in place. Planning an event for hotels and companies is more complicated than before. Gatherings limits, social distancing rules, location of the event, size of meeting spaces available influence the planning decisions. Group sizes become smaller, revenue decreases, and some markets become less favorable for groups. ****Possible strategies for hoteliers:*** develop service protocols for the events according to local requirements; train staff on how to sell and cater to the group business in a new environment; re-think pricing strategies for groups, shift focus to small events (weddings, small groups), etc. **3)"Scaling Down":** Restrictions are lifted, but companies are cutting costs. Group demand decreases, and competition for group business intensifies. Companies have a wide variety of choices, and prices are very affordable. ****Possible strategies for hoteliers:*** re-analyze and find ways to strengthen the competitive advantages of the hotel in terms of group business; try to win group business by offering a combination of price and value; re-think selling strategies; re-think group segments mix etc. **4)"Back on Track":** No restrictions or budget cuts. Travel is back to normal. Hotels benefit from the pre-covid19 level of group demand; however, they need to compensate for revenue losses caused by the pandemic. ****Possible strategies for hoteliers:*** identify ways to grow the group segment; look at the competition; analyze pricing; new marketing initiatives; re-think staffing levels. --- To learn about the fantastic scenario planning method, please visit [Woody's web site](https://www.woodywade.com/?ref=hotelrevenueinsights.com). You can also purchase "Scenario Planning: A Field Guide to the Future" [**here.**](https://amzn.to/3rqcOki?ref=hotelrevenueinsights.com) [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 19, 2020. URL: https://www.hotelrevenueinsights.com/september-19-2020/ Last updated: 2023-09-01T18:55:57.000Z _This post is for paying subscribers only._ ### Revenue management strategy for the Spa Department URL: https://www.hotelrevenueinsights.com/revenue-management-strategy-for-the-spa-department/ Last updated: 2023-06-27T19:40:19.000Z **Does the Spa Department fulfill the necessary criteria for applying revenue management principles?** **The answer is yes, and this is why:* 1) **The Spa has a fixed capacity.** It has a limited number of treatment rooms that can accommodate a limited number of treatments based on hours of operation. The goal would be to maximize revenue per treatment room-hour (RevPATH). 2) **Perishable inventory.** If there is no treatment booked and the treatment room is available, revenue is lost. 3) **Demand varies by day of the week and time of the day.** Also, there is a different demand for 30-minute, 60-minute, and 90-minute services. We can set different prices for treatments based on variable demand patterns. 4) **Demand-based dynamic pricing can be applied to spa guests.** Some guests are price-sensitive, and some are not. Spa guests can be divided into different segments, and effective rate fences can be created. ## Developing the strategy. ## Step 1 - Collect the data. **For example:* 1\. The number of treatments sold and revenue generated to identify demand patterns per day of the week and per time of the day. Also, look at this data from a weekly and monthly perspective to determine seasonality. 2\. Analyze cancellations and no-shows to assess revenue lost and develop effective overbooking, waitlist policy. 3\. Analyze which treatments are most popular. 4\. Analyze which duration of treatment is the most popular (30, 60, or 90-minute). 5\. The number of services that were turned down and analyze if there is a pattern. It could be a capacity issue and could be a staffing issue. 6\. Booking patterns. Advance vs. same day bookings. ## Step 2 - Analyze the collected data. **For example, we received the following results:* _This post is for paying subscribers only._ ### Weekly Insights. September 12, 2020. URL: https://www.hotelrevenueinsights.com/september-12-2020/ Last updated: 2023-09-01T18:56:03.000Z _This post is for paying subscribers only._ ### Hotel branding masterpiece - National Geographic Lodges URL: https://www.hotelrevenueinsights.com/hotel-branding-masterpiece-national-geographic-lodges/ Last updated: 2021-04-11T05:08:29.000Z [**Unique Lodges of the World by National Geographic*](https://www.nationalgeographiclodges.com/?ref=hotelrevenueinsights.com) is an example of successful branding in the hospitality industry. I was fascinated by the brand from the first discovery. This article analyzes the brand concept and what makes it so unique and attractive to travelers. ![https://www.nationalgeographiclodges.com/lodges/central-america-caribbean/pacuare-jungle-lodge/](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.27.33-PM.png) https://www.nationalgeographiclodges.com/lodges/central-america-caribbean/pacuare-jungle-lodge/ **National Geographic Lodges represent three key elements**: 1\. Hotels in unique locations of the world. 2\. Rare, inspiring, custom experiences of nature and local cultures. 3\. Protection of the surrounding habitats and cultures. Sustainable tourism. Support of local communities. **The central organizing thought of the concep**t is providing travelers with one-of-a-kind experiences in the unique destinations around the world and helping to sustain and preserve the nature and local communities. **What sets Unique Lodges of the World apart is the combination of two leading offers:**custom and truly unique experiences of nature and cultures and an opportunity to be part of meaningful actions that support local communities, natural resources, work of National Geographic's explorers, scientists, storytellers, and innovators. This concept is very competitive now and will be in the future as more and more people are looking for experiences rather than accommodations. Also, travelers are very conscious about sustainability and prefer businesses that run "green" operations. **The brand's central organizing thought or brand promise is delivered through experience, service, voice, and environments.** **Experience** The brand stays true to its promise of one-of-a-kind experiences. It starts with the **location*. Lodges are located in the destinations that are so remote and so unique that visiting the destination itself give guests an unforgettable experience. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.30.09-PM.png) https://www.nationalgeographic.com/expeditions/trip-types/unique-lodges/ The brand goes further and offers **authentic activities* to the local environment and unique for travelers. For example, private nature walks with a wildlife biologist, sleeping beneath the northern lights in tundra camp, exploring rock art heritage, and learning about Creole traditional dancing and food. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.32.15-PM.png) https://www.nationalgeographiclodges.com/lodges/north-america/churchill-wild/ **Service** The brand promise of exclusive, unique, authentic, meaningful experiences is delivered through **high-quality personalized service.* It starts from the website where travelers can search not only by destination but also by activity. Every Lodge has precise information about various experiences available as well as sustainable practices at the destination. The website is very vivid, detailed, user-friendly, and in line with the brand promise. It makes travelers trust the brand. Customized service starts with the reservation. Guests have to request a reservation at the Lodge, and travel specialists tailor a travel experience based on guest's interests, assist with the logistics, and ensure an exceptional experience from booking to returning home. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.35.36-PM.png) https://www.nationalgeographiclodges.com/lodges/south-america/tierra-patagonia/ The brand concept is delivered through **following services:*private guides, cooking classes with local chefs, interactions with naturalists or wildlife biologists, traditional art workshops led by local artisans, walks with staff members to learn about eco-friendly facilities and green practices, private architecture tours, Young Explorers Program for kids and many more. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.36.42-PM.png) https://www.nationalgeographiclodges.com/lodges/south-america/mashpi-lodge/the-experience/ **Voice** **"A Collection of Lodges that inspire,"* **"Settle in and stay awhile," "Taste the world"* communicates the brand's promise of unique inspirational experiences. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.37.41-PM.png) https://www.nationalgeographiclodges.com **"Your exceptional stay, sustaining an exceptional place"* adds an essential element of supporting local communities and preserving nature while having an exceptional experience. **"When You Travel with Us, You Make a Difference"* focuses on the brand's dedication to sustainability. **The keywords* that define the brand are: **Magnificent; Authentic; Sustainable; Unique.* **Environments** The brand concept is delivered through the unique and **authentic design* of the properties, such as comfortable common spaces that fit the destination, beautiful grounds, breathtaking views. Lodges designed to be an organic part of the local scenery, community, and lifestyle and built and operated with sustainability in mind. The design of the Lodges provides guests with a real sense of place, and tells the story of the destination, highlights its natural and cultural heritage. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.39.51-PM.png) https://www.nationalgeographiclodges.com/lodges/central-america-caribbean/isla-palenque-resort/ **To conclude**, Unique Lodges of the World is a strong brand that delivers on its promise. It's a clear extension of the National Geographic brand and values to the hospitality business. The brand has the right **balance of emotional* \- unique inspirational experiences and **rational* \- sustainability of nature and culture. The brand gives the traveler a real intangible value of emotional connection, inspiration, adventure, interaction, tasting, collaboration, and meaningful actions. ![](https://storage.ghost.io/c/5b/6f/5b6fb236-dd61-4579-bfb8-c4ae30721d26/content/images/2020/07/Screen-Shot-2020-07-31-at-4.40.42-PM.png) https://www.nationalgeographiclodges.com/lodges/australia-and-pacific/the-havannah/ --- [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. September 5, 2020. URL: https://www.hotelrevenueinsights.com/september-5-2020/ Last updated: 2023-09-01T18:56:10.000Z _This post is for paying subscribers only._ ### Affiliation with the Soft Brand: Pros and Cons URL: https://www.hotelrevenueinsights.com/soft-brand/ Last updated: 2021-04-11T05:08:59.000Z Many hotel owners value their independence and need only some of the brand's offerings. For them, joining a consortium could be the best option (Carlbäck, 2017). A consortium company is a group of independent hotels joined together to improve certain aspects of the operation (Carlbäck, 2015). Hotels benefit from joined resources and are not required to follow brand standards (Carlbäck, 2015). Other names are also used in the industry, such as "reservations companies," "referral companies," and "voluntary chains" (Holverson & Revaz, 2006). Line and Runyan (2011) posited that most of the research in the hospitality industry was dedicated to franchising companies, and consortia were mentioned to a limited extent. The statement stays true until today as per Dick (2019), consortia is still the least researched affiliation format. Most recent literature reviewed on the topic referred to this affiliation model as "soft brand" (Russell & Kim, 2018; "Skift Report", 2018; Stone, 2018). ## Pros Hotels affiliated with the soft brand **benefit** from reservation and marketing platforms of a large hotel company, and, at the same time, maintain control of business strategy, yield management, amenity offering, and creative design elements (Russell & Kim, 2018). This affiliation model fits hotel owners who do not want to be constrained by strict standards of the traditional brand but want to benefit from a large hotel company's sales, marketing, loyalty, and distribution networks, technology systems, and other resources ("Skift Report", 2018). Properties affiliated with the soft brand "retain independence in branding and operating decisions as well as regional, cultural, and architectural distinctions that give them local charm" ("Skift Report", 2018, p. 6). Hotel owners get access to the brand's benefits but maintain individuality (Stone, 2018). **Another vital benefit** is a shorter contract, which is typically five years long, compared to a traditional franchise (Holverson & Revaz, 2006; Russell & Kim, 2018). Shorter contracts force the brand to produce results for hotel owners quickly and consistently (Stone, 2018). Soft-branded properties have different fee structure and are less costly than a traditional franchise. For example, hotel collections charge from 1% to 2% lower fees than other brands within the same parent company (Russell & Kim, 2018). Skift Research found that, on average, royalty fees for soft brands were lower than the portfolio average for each major chain brand (Stone, 2018). ## Cons Among the **drawbacks** of the soft brands, the literature mentioned hotel quality standards and brand-wide initiatives that reduce the autonomy of the hotel owner, costly loyalty fee per booking, mixed return results from loyalty programs, benefits from reduced OTA commissions could be reduced by new fees that hotel must pay to the brand on every booking ("Skift Report", 2018). The cost of affiliation is high even relative to traditional franchise and there are brand recognition difficulties as consumers are not well familiar with soft brand collections (Stone, 2018). ## Voluntary chain or corporate soft brand chain? There are **two leading players** in the soft brand market – voluntary chains such as Leading Hotels of the World, Preferred Hotels & Resorts (Powell, 2017) and corporate soft brand collections that traditional brands have been launching in recent years such as Ascend, Curio, Autograph, and Luxury collections (Russell & Kim, 2018). Over the past decade, nearly every major hotel company has launched a collection of independent hotels as a response to the shift in consumer preference towards unique experiences. Large hotel chains aimed to consolidate the global independent hotel market ("Skift Report", 2018). Leading Hotels of the World was established in 1928, and, using modern terminology, is the oldest "soft brand." In a way, new soft brands launched by large hotel companies are copying the Leading Hotels of the World's value proposition (Powell, 2017). The literature reviewed had limited differentiation of the value propositions of voluntary chains and corporate soft brand chains. Powell (2017) posited that affiliation with the voluntary chain usually costs less than affiliation with a corporate soft brand chain. Powell (2017) also reported that shorter-term agreements, more flexibility, and independence in the contract are other advantages of the voluntary chains over a corporate soft brand chains. Stone (2018) posited that voluntary chains allow the hotel to maintain its true identity and quoted Ted Teng, a former President & CEO of Leading Hotels of the World, who stated, "Chain brands define a hotel. Our hotels define the LHW brand" (Stone, 2018, p. 45). Powell (2017) concurred that voluntary chains and corporate soft brand chains target different hotel owners. Voluntary chains target family owners while corporate soft brand chains market to institutional owners and investors. Owners that choose to partner with a voluntary chain see the hotel as a hospitality asset and deeply connected with the property. Owners that choose corporate soft brand chains see the hotel as a financial asset. ## References Carlbäck, M. (2015). Brand Value Attributable to Affiliation (BVAA) - a Method for Measurement in a Consortium Context. *Unpublished manuscript*, Gothenburg, Sweden. Retrieved from http://ejtr.vumk.eu/index.php/forthcoming-articles/654- v2310/ Carlbäck, M. (2017). To Be or Not to Be... - Brand Affiliation in the Hotel Industry. *Doctoral dissertation in business administration.* Department of Business Administration. School of Business, Economics and Law at University of Gothenburg. Retrieved from https://gupea.ub.gu.se/handle/2077/53941/ Dick, T. J. (2019). The impact of branding on hotel sales prices: A study of upper upscale and luxury hotel properties from 2007 through 2017\. *Graduate Theses and Dissertations*. Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/17000/ Holverson, S., & Revaz, F. (2006). Perceptions of European independent hoteliers: Hard and soft branding choices. *International Journal of Contemporary Hospitality Management, 18*(5), 398-413\. doi: 10.1108/09596110610673538 Line, N. D., & Runyan, R. C. (2011). Hospitality marketing research: Recent trends and future directions. *International Journal of Hospitality Management, 31*(2), 477-488\. doi: 10.1016/j.ijhm.2011.07.006 Powell, L. (2017). *Soft Brand Launches and the Threat to Luxury Hotel Collections.* Retrieved from https://skift.com/2017/11/07/soft-brand-launches-and-the-threat-to- luxury-hotel-collections/ Russell, K., & Kim, B. (2018). Hotel Franchise Fee Guide - USA. *HVS*. Retrieved from https://www.hvs.com/article/8552-2018-United-States-Hotel-Franchise-Fee-Guide/ Skift Report (2018). Soft Brands - Weighing the Risks, Rewards, and Realities. Retrieved from https://skift.com/insight/skift-insights-deck-soft-brands-weighing-the-risks- rewards-and-realities/ Stone, R. (2018). A deep dive into operating and branding strategies for hotel owners. *Skift Research*. Retrieved from https://research.skift.com/report/a-deep-dive-into-operating- branding-strategies-for-hotel-owners/ [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 29, 2020. URL: https://www.hotelrevenueinsights.com/august-29-2020/ Last updated: 2023-09-01T18:56:17.000Z _This post is for paying subscribers only._ ### Hotel brand affiliation through a franchise agreement: Pros and Cons URL: https://www.hotelrevenueinsights.com/hotel-brand-franchise/ Last updated: 2021-04-11T05:09:29.000Z Independent boutique hotels have received much attention in recent years, but the industry remains increasingly branded. In the United States, 70% of hotels are branded, and the rest of the world is 45% branded (Stone, 2018). It is expected that brands will continue to expand, and hotel owners will look for economies of scale via access to global reservations systems, training programs, and marketing support (Stone, 2018). If the decision is made in favor of affiliation, the most common way for hotel owners to acquire a brand name is to enter a *franchise agreement* (Carlbäck, 2017). With a franchise agreement, the hotel owner receives permission to use the brand name, trademarks, logos, as well as access to the brand's loyalty program, distribution channels, and central reservation system. It is estimated that 80% of branded hotels are franchised in the United States, and the rest of the world is 31% franchised (Stone, 2018). ## Pros The traditional franchise model has **many benefits**. Brands dictate attributes of the property and operational standards, affording owners easier choices (Freed, 2013). Brand standards assure customers that they will receive the level of service and amenities they expect. Operational manuals minimize mistakes and help the hotel adhere to brand standards (Butler & Braun, 2014). Owners save on the costs associated with creating a brand, logos, touchpoints, and standards (Ricca, 2017) and benefit from economies of scale (Holverson & Revaz, 2006). Brands provide services that drive demand and contribute to improved financial performance, such as reservation systems, websites, marketing research and intelligence, marketing support, loyalty programs, access to Global Distribution System (GDS), and quality control (Butler & Braun, 2014; Dev, 2015; Holverson & Revaz, 2006; Kwortnik, 2011; Stone, 2018). Stone (2018) stressed the importance of access to *loyalty programs* as its contribution to sales is significant. For example, in 2016, 50% of room nights for Marriott came from loyalty members; for Hilton, it was 56% (Stone, 2018). Most developers and lenders prefer to finance hotels that are attached to brands because it reduces the risk of generating demand for the hotel (Freed, 2013). Among **other benefits** that franchise agreement with brands gives hotel owners, literature mentioned access to service standards and training programs (Kwortnik, 2011), accumulated learning and experience, functional expertise, ready-made infrastructure (Enz & Canina, 2011), access to new global markets (Holverson & Revaz, 2006), lower online travel agency (OTA) commissions, procurement savings (Stone, 2018). ## Cons Affiliation comes at a *cost*. **Franchise fees** are among the most significant expenses for most hotels. On average, in the United States, the franchise cost is 11% of rooms revenue per year. Upper upscale and luxury brands have the highest cost of 12.2% of rooms revenue per year (Russell & Kim, 2018). Franchise fees include: Initial fee, royalty fee, continuing fee, marketing fee, reservation fee, loyalty program fee, and miscellaneous fees (Russell & Kim, 2018; Stone, 2018). Owners also face *other expenses* associated with maintaining costly brand standards (Butler & Braun, 2014; Stone, 2018), meeting brands operating requirements such as logos, signs, reservation systems, and technology requirements (Rushmore, 2004), complying with strict physical plan standards which require on-going investments (Holverson & Revaz, 2006). The literature agreed that the second **significant disadvantage** of the franchise agreement is the *duration of the contract*, which could be ten to twenty years-long, and the cost of early termination is very high (Holverson & Revaz, 2006; Stone, 2018). The terms of franchise agreement do not protect hotel owners from the possibility of brand dilution or decline in value (Butler & Braun, 2014). **Other disadvantages** of franchise model include loss of flexibility in pricing, promotion, and operation (Dev, 2015), risk of being de-flagged and losing franchise fees for failure to uphold brand standards, reduced ability to be entrepreneurial (Kwortnik, 2011), loss of a certain amount of control and management independence, unequal distribution of brand's resources between markets (Holverson & Revaz, 2006) and negative affect on the hotel's innovation, agility, and adaptation to new industry trends (Enz & Canina, 2011; Stone, 2018). Rushmore (2004) posited that the consolidation of hotel chains reduced benefits of affiliation because the hotel could be competing with other brands of the same chain in the local market. On the contrary, Stone (2018) suggested that industry consolidation could be positive as brands may gain massive market share and negotiation power that could translate to powerful financial results for hotel owners. ## References Butler, J., & Braun, R. (2014). The hotel management agreements and franchise agreement handbook. (3rd ed.). Los Angeles: JMBM Global Hospitality Group. Retrieved from http://www.hotellawyer.com/resource-center.html/ Carlbäck, M. (2017). To Be or Not to Be... - Brand Affiliation in the Hotel Industry. Doctoral dissertation in business administration. Department of Business Administration. School of Business, Economics, and Law at the University of Gothenburg. Retrieved from https://gupea.ub.gu.se/handle/2077/53941/ Dev, C. S. (2015). Hotel brand conversions: What works and what doesn't. Cornell Hospitality Report, 15(21), 3-11\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/224/ Enz, C. A., & Canina, L. (2011). A comparison of the performance of independent and franchise hotels: The first two years of operation. Cornell Hospitality Report, 11(21), 6-13\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/47/ Freed, J. Q., (2013). What role do hotel brands play? *Hotel News Now*. Retrieved from http://www.hotelnewsnow.com/Articles/19422/What-role-do-hotel-brands-play-today/ Holverson, S., & Revaz, F. (2006). Perceptions of European independent hoteliers: Hard and soft branding choices. International Journal of Contemporary Hospitality Management, 18(5), 398-413\. doi: 10.1108/09596110610673538 Kwortnik, R. J. (2011). Building and managing your brand. The Cornell School of Hotel Administration on Hospitality. Hoboken, NJ: John Wiley & Sons, 388-404. Ricca, S. (2017). Brand to independent: The costs, benefits of the switch. *Hotel News Now*. Retrieved from http://www.hotelnewsnow.com/Articles/147061/Brand-to- independent-The-costs- benefits-of-the-switch/ Rushmore, S. (2004). A case for being independent. *Hotels Magazine*. Retrieved from https://www.hvs.com/article/953-a-case-for-being-independent Russell, K., & Kim, B. (2018). Hotel Franchise Fee Guide - USA. *HVS*. Retrieved from https://www.hvs.com/article/8552-2018-United-States-Hotel-Franchise-Fee-Guide/ Stone, R. (2018). A deep dive into operating and branding strategies for hotel owners. Skift Research. Retrieved from https://research.skift.com/report/a-deep-dive-into-operating- branding-strategies-for-hotel-owners/ [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 22, 2020. URL: https://www.hotelrevenueinsights.com/august-22-2020/ Last updated: 2023-09-01T18:56:24.000Z _This post is for paying subscribers only._ ### Hotel Brand Affiliation: Pros and Cons. URL: https://www.hotelrevenueinsights.com/hotel-brand-affiliation-pros-and-cons/ Last updated: 2021-04-11T05:10:08.000Z ## To Affiliate, or not to Affiliate, that is the Question Every hotel owner needs to decide whether to operate independently or lose some degree of independence to gain a possible competitive advantage by affiliating with the brand. A hotel owner needs to assess the benefits and costs of affiliating as well as compare various affiliation alternatives against each other (Carlbäck, 2017). Brand affiliation for the small independent hotel could help to stay competitive in the market (Carlbäck, 2017); however, for hotels operating in particular markets, staying independent could be more beneficial (Kwortnik, 2011; Stone, 2018). For example, markets where guests prefer boutique properties (Kwortnik, 2011), unique destinations such as mountain resort area, urban markets with large convention business, and a significant amount of tourism (Stone, 2018). Consumers increasingly prefer experiences over products, looking for something unique and memorable, and the independent hotel can better cater to this new shift in consumer preferences (Stone, 2018). Independent hotels are more agile and better prepared to adapt to the local market shifts ("Skift Report", 2018), and have the flexibility and opportunity to create unique experiences for the guests (Stone, 2018). Rushmore (2004) suggested that hotels with the following attributes did not need a brand: Exclusive location, unique architecture, rare amenities, boutique hotel, or an eye-catching name. Holverson and Revaz (2006) posited that independent family-owned hotels that built loyalty through tradition and quality had repeat customers, satisfactory performance results, and took advantage of growing Internet opportunities did not need to invest in brand affiliation. ## Pros and Cons **The benefits of staying independent (unbranded)** include savings on brand affiliation fees, control over management and entrepreneurship, greater flexibility, and ability to structure hotel standards to meet the market demand and the opportunity to create a niche personality (Butler & Braun, 2014; Rushmore, 2004). To operate the hotel under a unique brand, hotel owners should have the necessary expertise, understanding of technology and distribution, strong marketing or social reach, and create a resonating brand story (Stone, 2018). **There are disadvantages to staying independent (unbranded).** According to Butler and Braun (2014) unbranded hotels lose benefits of brand support systems (operating manuals, training, access to best practices, etc.), do not possess dedicated reservation and marketing systems and it is hard for them to compete with brands that have larger marketing budgets. **Other disadvantages** include high cost of effective distribution, increasing costs of communication, inability to obtain necessary marketing intelligence in order to compete (Holverson & Revaz, 2006), high amount of investments required for technology solutions (Ting, 2017), cost of paying high OTA commissions and advertising expenses may offset the benefit of not paying franchise fees to the brand, harder to get access to capital as lenders consider independent properties risky and prefer to finance affiliated hotels (Stone, 2018). In some cases, the value of affiliation could be negative when the costs associated with the association are higher than the revenues received (Carlbäck, 2015). Hotel owners might decide that being independent is just too expensive for them and that the high effort that is required for the independent operation could not be justified when help from influential brands and large distribution platforms is available (Stone, 2018). ## Research & KPIs O'Neill and Carlbäck (2011) and Carvell, et. al. (2016) compared key performance indicators of affiliated and unaffiliated hotels over a full 10-year economic cycle. Both studies found that unaffiliated hotels had higher average daily rates (ADR), and affiliated hotels had higher occupancy rates. Carvell et al. (2016) reported that these two advantages offset each other as there were no significant differences in revenue per available room (RevPAR). The differences in performance indicators were not consistent across market price segments and market types. The study found no consistent advantages in all segments for either affiliated or unaffiliated properties. On the contrary, O'Neill and Carlbäck (2011) reported that unaffiliated hotels had higher RevPAR. The study did not find a significant difference in net operating income (NOI) during economic expansions and found significantly higher NOI for branded hotels during recessions. The authors concluded that the value that the brand brings is not static and varies over time. Hua, O􏰀Neill, Nusair, Singh, and DeFranco (2017) in their analysis of 2,120 properties across the United States over six years (2008 - 2013), concluded that the expected benefits of affiliating with the brand exceeded expected costs. Moreover, the authors found that affiliation with the brand positively drove occupancy and ADR. Enz and Canina (2011) compared the financial results of 104 newly opened affiliated and unaffiliated hotels in the United Kingdom during the first two years of operation. The study found an early advantage in RevPAR driven by occupancy for affiliated full-service hotels that decreased as time went on. Overall, the authors concluded that the performance of franchised hotels was not superior to that of independent properties. Dev (2015) introduced an argument that could potentially explain the mixed performance results of affiliated and unaffiliated properties presented in various studies. The author analyzed the performance of hotels that changed brands and suggested that the effect of the brand itself should be separated from the hotel's fit with the brand. Dev (2015) concurred that two factors drove the financial results for hotels that changed brands - the strength of the brand (60%) and fit between the brand and the property (40%). Thus, affiliation with the brand could positively affect the performance of the hotel and carries value for the owner. However, affiliation with the brand does not guarantee an improvement in financial performance. ## Conclusion Carlbäck (2017) posited that affiliation is necessary when a business is focused on growth and development. If the hotel is profitable, and growth is not part of the strategy, the hotel can afford to stay unbranded. It is essential to know the hotel owner's motivation — some hotel owners want to grow the business, and some value harmonious living and stability. Stone (2018) posited that the operating model that will satisfy all hotel owners did not exist. The decision on whether to affiliate with the brand or not should be made on the property by property basis. Thus, the decision to affiliate or stay independent should be hotel specific as it can benefit one property, and another hotel could perform better without affiliation. ## References Butler, J., & Braun, R. (2014). The hotel management agreements and franchise agreement handbook. (3rd ed.). Los Angeles: JMBM Global Hospitality Group. Retrieved from http://www.hotellawyer.com/resource-center.html/ Carlbäck, M. (2015). Brand Value Attributable to Affiliation (BVAA) - a Method for Measurement in a Consortium Context. Unpublished manuscript, Gothenburg, Sweden. Retrieved from http://ejtr.vumk.eu/index.php/forthcoming-articles/654- v2310/ Carlbäck, M. (2017). To Be or Not to Be... - Brand Affiliation in the Hotel Industry. Doctoral dissertation in business administration. Department of Business Administration. School of Business, Economics, and Law at the University of Gothenburg. Retrieved from https://gupea.ub.gu.se/handle/2077/53941/ Carvell, S. A., Canina, L., & Sturman, M. C. (2016). A comparison of the performance of brand-affiliated and unaffiliated hotel properties. Cornell Hospitality Quarterly, 57(2), 193-201\. doi: 10.1177/1938965516631014 Dev, C. S. (2015). Hotel brand conversions: What works and what doesn't. Cornell Hospitality Report, 15(21), 3-11\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/224/ Enz, C. A., & Canina, L. (2011). A comparison of the performance of independent and franchise hotels: The first two years of operation. Cornell Hospitality Report, 11(21), 6-13\. Retrieved from https://scholarship.sha.cornell.edu/chrpubs/47/ Holverson, S., & Revaz, F. (2006). Perceptions of European independent hoteliers: Hard and soft branding choices. International Journal of Contemporary Hospitality Management, 18(5), 398-413\. doi: 10.1108/09596110610673538 Hua, N., O􏰀Neill, J., Nusair, K., Singh, D., & DeFranco, A. (2017). Does paying higher franchise fees command higher RevPAR?. International Journal of Contemporary Hospitality Management, 29(11), 2941-2961\. doi: 10.1108/IJCHM-02-2016-0060 Kwortnik, R. J. (2011). Building and managing your brand. The Cornell School of Hotel Administration on Hospitality. Hoboken, NJ: John Wiley & Sons, 388-404. O􏰀Neill, J. W., & Carlbäck, M. (2011). Do brands matter? A comparison of branded and independent hotels􏰀 performance during a full economic cycle. International Journal of Hospitality Management, 30(3), 515–521\. doi 10.1016/j.ijhm.2010.08.003 Rushmore, S. (2004). A case for being independent. Hotels Magazine. Retrieved from https://www.hvs.com/article/953-a-case-for-being-independent Skift Report (2018). Soft Brands - Weighing the Risks, Rewards, and Realities. Retrieved from https://skift.com/insight/skift-insights-deck-soft-brands-weighing-the-risks- rewards-and-realities/ Stone, R. (2018). A deep dive into operating and branding strategies for hotel owners. Skift Research. Retrieved from https://research.skift.com/report/a-deep-dive-into-operating- branding-strategies-for-hotel-owners/ Ting, D. (2017). Don’t Expect Hotel Companies to Stop Launching New Soft Brands Anytime Soon. Retrieved from https://skift.com/2017/06/27/dont-expect-hotel- companies-to-stop-launching-new-soft-brands-anytime-soon/ [ ](https://www.facebook.com/HotelRevenueInsights)[ ](https://www.instagram.com/hotelrevenueinsights/?ref=hotelrevenueinsights.com) [**Disclaimer**](https://www.hotelrevenueinsights.com/disclaimer/) ### Weekly Insights. August 15, 2020. URL: https://www.hotelrevenueinsights.com/august-15-2020/ Last updated: 2023-09-01T18:56:30.000Z _This post is for paying subscribers only._ ### Weekly Insights. August 8, 2020. URL: https://www.hotelrevenueinsights.com/august-8/ Last updated: 2023-09-01T18:56:37.000Z _This post is for paying subscribers only._ ### Weekly Insights. August 1, 2020. URL: https://www.hotelrevenueinsights.com/august-1-2020/ Last updated: 2023-09-01T18:56:47.000Z _This post is for paying subscribers only._