Weekly Insights. June 7, 2025

How to build a smarter Comp Set in 3 simple steps

The article provides a practical guide for hotels to enhance their competitive benchmarking. It emphasizes identifying true competitors based on guest demographics, facilities, and market dynamics; validating selections with data on metrics like ADR trends and labor cost efficiency; and continuously refining the comp set to adapt to market changes. The article also outlines essential rules for comp set validity, including sufficiency, anonymity, and room count distribution, to ensure accurate and confidential benchmarking.

AI in Hospitality: Which level of intelligence does your hotel need?

The article outlines a five-level framework for integrating AI into hotel operations, ranging from manual processes (Level 0) to fully autonomous systems (Level 5). It provides practical examples for each level, helping hoteliers assess their current capabilities and identify appropriate AI solutions to enhance efficiency, personalization, and profitability. The article emphasizes that successful AI adoption depends on high-quality data and aligning technology investments with specific operational goals.

What is a hospitality profit platform?

The article from Kalibri Labs introduces the Hospitality Profit Platform, an AI-driven solution designed to help hotels optimize profitability by focusing on net revenue rather than just topline metrics. It emphasizes the importance of detailed data analysis, predictive insights, and strategic resource allocation to enhance financial performance in the hospitality industry.

Top 10 takeaways from Direct Booking Summit Dallas: What hotel teams need to know

The article summarizes key insights from the Direct Booking Summit in Dallas, emphasizing strategies for hotels to enhance direct bookings and adapt to evolving digital trends. Highlights include the growing preference for direct bookings, the transformative impact of AI on search traffic, the effectiveness of user-generated content and social media in driving bookings, the importance of contextual content over generic messaging, and the value of first-party data collection. The article underscores the need for hotels to align marketing, ecommerce, and revenue strategies to meet modern guest expectations and maintain competitiveness.

How hotels can win at eCommerce & drive direct bookings

The article emphasizes that independent hotels can boost direct bookings by transforming their websites into user-friendly eCommerce platforms. Key strategies include ensuring seamless navigation, integrating booking engines that maintain consistent branding, offering personalized experiences, and providing timely incentives to reduce booking abandonment. By focusing on usability and aligning the online experience with guest expectations, hotels can enhance conversions and foster stronger direct relationships with their guests.

5 ways technology is redefining the hotel guest experience

The article explores how innovations like contactless check-in, AI-driven personalization, and integrated digital platforms are transforming the guest journey from arrival to checkout. It emphasizes the importance of seamless system integration and proactive adoption of digital tools to meet evolving guest expectations and maintain competitiveness in the hospitality industry.

Guest experience: 10 do’s and don’ts for a great guest experience strategy

The article provides actionable guidelines for enhancing guest satisfaction in the hospitality industry. It outlines best practices such as empowering staff, personalizing guest interactions, and leveraging technology to streamline services. Conversely, it cautions against common pitfalls like neglecting feedback, overcomplicating processes, and failing to maintain consistency across touchpoints. By adhering to these principles, hotels can foster memorable experiences that drive loyalty and positive reviews.

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