Weekly Insights. May 24, 2025

The ultimate guide to hotel star rating systems

The article provides an overview of hotel star rating systems, explaining how they classify hotels based on quality, amenities, and service consistency. It discusses the variations in rating criteria across different countries and organizations, highlighting the importance of understanding these differences for both hoteliers and travelers.

Do not discount: Attracting low-season guests by meeting their needs

The article advises hotels to move beyond discounting during low seasons by focusing on creating value-driven experiences that cater to guests seeking authenticity, tranquility, and flexibility. By understanding and addressing the unique motivations of off-peak travelers, hotels can enhance guest satisfaction and foster loyalty without compromising on pricing.

Practical guide to guest experience: How-tos and trends

The article emphasizes that delivering an exceptional guest experience involves proactively managing every touchpoint—from pre-arrival to post-departure—by personalizing interactions, anticipating needs, and fostering emotional connections, ultimately leading to increased loyalty, positive reviews, and revenue growth.

Why hotels must shift to AIO (AI Optimization) to stay visible in 2025 and beyond

The article advocates for hotels to transition from traditional SEO to AI Optimization (AIO) to remain visible in the evolving digital landscape. With the rise of AI-driven platforms like Google's Search Generative Experience and ChatGPT, hotels must adapt their digital strategies to align with AI-powered search behaviors and the new traveler journey.

How to choose hotel revenue management software

The SiteMinder article highlights the benefits of using hotel revenue management software to boost profitability through dynamic pricing, real-time data analysis, and system integration. It also offers guidance on how to choose the right revenue management solution by evaluating features like automation, ease of use, and integration capabilities, helping hoteliers make informed decisions to optimize performance.

Hotel marketing strategies: Campaigns that worked

The article explores successful hotel marketing campaigns, emphasizing the importance of understanding the target audience, delivering clear and relevant messages, and maintaining consistency across channels. It highlights Hilton's "Stop Clicking Around" campaign as a case study, demonstrating how a bold, straightforward message can effectively drive direct bookings and enhance brand loyalty. The article underscores that effective marketing in hospitality hinges on personalization, transparency, and responsiveness to guest feedback.

Hospitality call centers: Here's what you need to know

The article explains how hospitality call centers enhance guest communication by managing reservations, handling inquiries, and providing 24/7 support across multiple channels. These centers help hotels streamline operations, optimize staff workloads, and improve customer satisfaction, whether operated in-house or through outsourcing. By integrating with CRM and PMS systems, they ensure personalized and consistent service, making them essential for modern hospitality businesses.

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