Weekly Insights. September 27, 2025

6 Innovation insights to tackle hospitality workforce challenges

The article explains how social innovation can help solve hospitality’s labor crunch by redesigning roles, widening access to talent, and upskilling teams, with takeaways that encourage more inclusive hiring, better career pathways, and workplace practices that reduce turnover and raise engagement.

Your hotel isn't a tech company, but it’s time to act like one

The article argues that while hotels are not tech companies, they should adopt a tech mindset by unifying data into a single source of truth, aligning commercial teams around the guest journey, automating low-value work, and running small, continuous experiments that improve service and profit without losing the human touch.

Inflation proofing your hotel budget

The article explains how to “inflation proof” a hotel budget by shifting from top-line targets to profit-focused planning that accounts for channel costs, demand mix, and length of stay. It recommends using granular contribution data to decide which segments and channels to pursue, so spending and pricing align with what actually drives margin in an inflationary environment.

7 winning strategies to combat rate disparity and boost your hotel website bookings

The article explains how to reduce rate disparity and protect direct bookings by continuously monitoring prices across channels, enforcing a clear best rate guarantee, using technology to detect and resolve mismatches in real time, and adding on-site tools like price matching or comparison widgets to keep guests from leaving your website.

Roadtrips are taking off: Tips for destination marketers to engage modern adventure-seeking travelers

The article says road trips are surging and urges destination marketers to meet travelers on the channels and moments that shape spontaneous, discovery-driven planning. It recommends using first-party intent data, route and geo targeting, and flexible creatives that highlight scenic drives, outdoor activities, EV friendliness, pet and family options, and local food. By pairing real-time signals with persuasive storytelling and clear calls to book, destinations can capture longer stays, higher spend, and repeat visits from adventure-seeking travelers.

4 pre-arrival communication mistakes that hurt guest experience

The article explains that pre-arrival communication is a powerful but often mishandled stage of the guest journey, with common mistakes including promises that do not match reality, one-size-fits-all messaging, poor timing and channel choices, and failing to set clear expectations or gather preferences; it recommends aligning content with what the guest will actually experience, segmenting audiences, simplifying actions like check-in or requests, and measuring impact to improve satisfaction before arrival.

17 hotel pricing strategies to grow your revenue

The article outlines how to build a profit-focused hotel pricing strategy by balancing demand, costs, competition, and guest expectations, then applying tactics like dynamic and open pricing, segmentation, length-of-stay controls, packages, and seasonality adjustments. It recommends using revenue tools to automate decisions, integrating pricing with upselling and direct booking efforts, and continuously testing and refining to lift revenue and margin.

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