Weekly Insights. January 29, 2022
How to lead effective change management for the service industry?
Understandably, with change management being as broad and diverse a field as the industries in which change is sought, best practices differ from viewpoint to viewpoint. What is your perspective? Are you at the helm of a business in the service industry? Are you attempting to implement organizational change? What do you focus on to ensure your company embraces strategic change? EHL Insights makes the case that effective change management in the service industry should do what the service industry does best: put people first.
The top 9 digital marketing trends for hotels in 2022
There are a number of ongoing trends in 2022 that affect the hospitality industry and offer interesting opportunities for hotels to improve the guest experience and drive more business:
- Trip Stacking
- Removing Invisible Friction
- Constrained Resourcing Solutions
- Cookies and Personas
- Zeroing In on Zero Clicks
- Data and Consolidation
- Virtual Reality
Where do solar and electric vehicle charging fit into your revenue strategy?
HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. While the demand for solar and EV charging has been on the rise, there’s still uncertainty surrounding how — or if — hotels should tap into this opportunity, and if they do, how to monetize it. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the advisory board discussion.
Mobile bookings – How can hotels capture the demand?
In this article, we analyze the rise of mobile bookings over the past two years, how it is expected to continue growing in 2022, and how Hoteliers should adapt their online sales and marketing strategies to meet this rapidly-growing demand.
50+ hospitality statistics you should know (2022)
In this article, we’ll dig into over 50 shocking statistics about the accommodations industry tapping critical datasets such as the bureau of labor statistics, travel industry organizations like the AHLA and Statista. These stats touch on global trends, history, brands and independents, and even guest preferences and loyalty. You’ll gain a deeper understanding of employment in the hotel industry and booking trends too. By the end of this article, you’ll be a more knowledgeable hotelier with a pulse on the latest hotel industry news.
AHLA’s 2022 State of the Hotel Industry Report
The hotel industry will continue moving toward recovery in 2022, but the path will be uneven and potentially volatile, and full recovery is still several years away, according to the American Hotel & Lodging Association (AHLA)’s 2022 State of the Hotel Industry Report. The report, which reveals shifts in consumer and business sentiment, was created in collaboration with AHLA Silver Partner Accenture and is based on data and forecasts from Oxford Economics and AHLA Platinum Partner STR.
What Sonder can teach the hospitality industry
Sonder, a company managing hotels and short-term rentals, went public this week at a valuation of over $1.9 billion. Sonder describes itself as “A better place to stay. Inspiring, award-winning design meets modern, mobile-first service. Welcome to the future of hospitality.”
Why was Sonder’s initial public offering important for the future of the hotel industry?