You've successfully subscribed to Hotel Revenue Insights
Great! Next, complete checkout for full access to Hotel Revenue Insights
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Branding

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Hotel branding masterpiece - National Geographic Lodges

How to develop a unique and strong hotel brand? Creators of the National Geographic Lodges show us an example of branding mastery.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Affiliation with the Soft Brand: Pros and Cons

The soft brand could be a perfect affiliation model for the hotel owner who wants the best of two worlds - independence and brand support. I reviewed the literature to see the pros and cons of affiliation with the soft brand.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Hotel brand affiliation through a franchise agreement: Pros and Cons

The most common way for hotel owners to acquire a brand name is to enter a franchise agreement. I reviewed the literature to uncover the advantages and disadvantages of hotel brand franchising.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Hotel Brand Affiliation: Pros and Cons.

Should hotel owners partner with hotel brands or keep their properties independent (unbranded)? I reviewed the literature on the subject, and there is no simple answer.