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Weekly Newsletter

A hand-picked collection of hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

October 24, 2020

Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 18 - Oct 24, 2020).

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

October 17, 2020

Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 11 - Oct 17, 2020).

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

October 10, 2020

Best hospitality industry articles focused on 💵revenue, 📊markets and 🎯strategy (Oct 4 - Oct 10, 2020).

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

October 3, 2020

The Hotelier's Guide to LoyaltyIn today’s complex and competitive hospitality market, establishing loyalty with your guests has become a requirement, not an option. Yet, hoteliers often struggle to find the right ways to create, optimize, and measure guest loyalty. In the eBook by TravelClick you will discover: The challenges

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 26, 2020

Beyond 'book direct'When hotels emerged online, analyzing the cost of sale per distribution channel was vital to maximize profitability. Book direct was integral in driving bookings through hotel websites at a lower commission than an online travel agency. However, travel needs to evolve with current e-commerce trends by moving forward

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 19, 2020

Promotional ideas to boost the hotel's occupancy in post coronavirus timeSince the coronavirus emerged, there appeared plenty of permanent changes like social distancing and hygiene protocols that are expected to be at the forefront of guests’ concerns when traveling. In response to these concerns, hoteliers focus on finding ways on

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 12, 2020

How hotels can work alongside Google in the post-pandemic era Part 1 & Part 2Concrete action steps to help hotel marketers make the most from the Google Ecosystem in these dire post-crisis times, increase occupancy and generate the highest returns and ROIs & how hotels can implement a post-crisis Google

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 5, 2020

Should We Move Toward Centralized Sales Departments?One of the biggest shifts in sales brought about by the pandemic is the increase in salespeople representing multiple hotels and working off-property. HSMAI’s Sales Advisory Board (SAB) discussed the pros and cons of this sales model as well as their personal

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 29, 2020

What Would an IHG-Accor Merger Look Like Anyway?While an Accor and IHG pairing remains highly speculative at the moment, an actual merger would catapult the joined brands over Marriott to become the world’s largest hotel company with more than 1.6 million hotel rooms. IHG has a roughly

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 22, 2020

A Deep Dive into Wellness HospitalityThis article takes a deep dive into wellness-hospitality development and discusses its distinguishing characteristics and key success factors. https://www.hvs.com/article/8847/a-deep-dive-into-wellness-hospitality/Preparing Your Pricing Strategy for RecoveryeBook by HSMAI & Amadeus that details how to evolve current revenue management practices to

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 15, 2020

Demand drags on occupancy, not rate, in new US forecastThe latest U.S. hotel industry forecast predicts hoteliers will hold steady on rates despite the effects the coronavirus pandemic will have on hotel demand for this year and 2021. https://www.hotelnewsnow.com/Articles/303967/Demand-drags-on-occupancy-not-rate-in-new-US-forecastTop Tips For Revenue Management

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 8, 2020

A tale of two occupancies: Total Room Inventory vs. STR StandardVoluntary and mandated hotel closures have caused a fundamental shift in the way we record and report supply, and thus, a new occupancy metric has been born. The result is that STR can now report two occupancy numbers for any