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Strategy

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Hospitality Net exclusive: Voluntary chains vs. Corporate soft brand chains

Summary of the research study that aimed to identify which branding strategy offers hotel owners more value.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

How to differentiate your hotel and stand out from the competition?

Hotel room is a commodity. Hotel brand is becoming a commodity. The Internet and OTAs make all hotels look the same. How to make sure guests choose your hotel in the sea of other accommodation options?