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Hospitality Industry Blog with a focus on Revenue Management, Marketing, Distribution, Branding, and Strategy. Subscribe for free weekly newsletter & updates.
Hotel Revenue Insights
Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 19, 2020

Promotional ideas to boost the hotel's occupancy in post coronavirus timeSince the coronavirus emerged, there appeared plenty of permanent changes like social distancing and hygiene protocols that are expected to be at the forefront of guests’ concerns when traveling. In response to these concerns, hoteliers focus on finding ways on

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Revenue management strategy for the Spa Department

Revenue management principles, tools, and techniques are widely and successfully used to maximize room revenue. Are they applicable to the other revenue-generating outlets? How to develop a strategy to maximize revenue and profit for the Spa Department?

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 12, 2020

How hotels can work alongside Google in the post-pandemic era Part 1 & Part 2Concrete action steps to help hotel marketers make the most from the Google Ecosystem in these dire post-crisis times, increase occupancy and generate the highest returns and ROIs & how hotels can implement a post-crisis Google

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Four Scenarios for the Group Segment in a COVID19 world

How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

September 5, 2020

Should We Move Toward Centralized Sales Departments?One of the biggest shifts in sales brought about by the pandemic is the increase in salespeople representing multiple hotels and working off-property. HSMAI’s Sales Advisory Board (SAB) discussed the pros and cons of this sales model as well as their personal

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 29, 2020

What Would an IHG-Accor Merger Look Like Anyway?While an Accor and IHG pairing remains highly speculative at the moment, an actual merger would catapult the joined brands over Marriott to become the world’s largest hotel company with more than 1.6 million hotel rooms. IHG has a roughly

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

The future of hotel revenue management: Attribute-Based Pricing (ABP)

How to grow hotel revenue and improve customer satisfaction with an attribute-based approach to room pricing.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 22, 2020

A Deep Dive into Wellness HospitalityThis article takes a deep dive into wellness-hospitality development and discusses its distinguishing characteristics and key success factors. https://www.hvs.com/article/8847/a-deep-dive-into-wellness-hospitality/Preparing Your Pricing Strategy for RecoveryeBook by HSMAI & Amadeus that details how to evolve current revenue management practices to

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Hotel branding masterpiece - National Geographic Lodges

How to develop a unique and strong hotel brand? Creators of the National Geographic Lodges show us an example of branding mastery.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 15, 2020

Demand drags on occupancy, not rate, in new US forecastThe latest U.S. hotel industry forecast predicts hoteliers will hold steady on rates despite the effects the coronavirus pandemic will have on hotel demand for this year and 2021. https://www.hotelnewsnow.com/Articles/303967/Demand-drags-on-occupancy-not-rate-in-new-US-forecastTop Tips For Revenue Management

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

Affiliation with the Soft Brand: Pros and Cons

The soft brand could be a perfect affiliation model for the hotel owner who wants the best of two worlds - independence and brand support. I reviewed the literature to see the pros and cons of affiliation with the soft brand.

Oleksii Kapichin, MBA, CRME, CHBA, CHIA
Members Public

August 8, 2020

A tale of two occupancies: Total Room Inventory vs. STR StandardVoluntary and mandated hotel closures have caused a fundamental shift in the way we record and report supply, and thus, a new occupancy metric has been born. The result is that STR can now report two occupancy numbers for any