Review of the new STAR report that allows hotel revenue managers to evaluate the impact of their business decisions in advance of a specific period and stay ahead of the competition.
Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 18 - Oct 24, 2020).
A method that calculates the minimum acceptable hotel group room rate based on total transient and total group revenue contributions.
Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 11 - Oct 17, 2020).
Review of the booking solution that allows automatic room rate negotiation on the hotel's website.
Best hospitality industry articles focused on 💵revenue, 📊markets and 🎯strategy (Oct 4 - Oct 10, 2020).
How can we forecast number of reservations transient guests will book for a specific day in the future if we can not rely 100% on the last year's data? There is a forecasting method that gives more weight to the current short-term trends.
The Hotelier's Guide to LoyaltyIn today’s complex and competitive hospitality market, establishing loyalty with your guests has become a requirement, not an option. Yet, hoteliers often struggle to find the right ways to create, optimize, and measure guest loyalty. In the eBook by TravelClick you will discover: The challenges
How to grow hotel revenue and improve customer satisfaction with an attribute-based approach to room pricing.
Beyond 'book direct'When hotels emerged online, analyzing the cost of sale per distribution channel was vital to maximize profitability. Book direct was integral in driving bookings through hotel websites at a lower commission than an online travel agency. However, travel needs to evolve with current e-commerce trends by moving forward
How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.
Promotional ideas to boost the hotel's occupancy in post coronavirus timeSince the coronavirus emerged, there appeared plenty of permanent changes like social distancing and hygiene protocols that are expected to be at the forefront of guests’ concerns when traveling. In response to these concerns, hoteliers focus on finding ways on