Forward STAR - a new report from STR provides future performance data that enables more strategic decisions.
Review of the new STAR report that allows hotel revenue managers to evaluate the impact of their business decisions in advance of a specific period and stay ahead of the competition.
October 24, 2020
Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 18 - Oct 24, 2020).
How to calculate the group room rate?
A method that calculates the minimum acceptable hotel group room rate based on total transient and total group revenue contributions.
October 17, 2020
Best hospitality industry articles focused on 💵revenue, 📊markets, and 🎯strategy (Oct 11 - Oct 17, 2020).
PrivateDeal - innovative booking solution allows guests to propose a price for a stay
Review of the booking solution that allows automatic room rate negotiation on the hotel's website.
October 10, 2020
Best hospitality industry articles focused on 💵revenue, 📊markets and 🎯strategy (Oct 4 - Oct 10, 2020).
How to create transient reservations forecast that is based on short-term trends?
How can we forecast number of reservations transient guests will book for a specific day in the future if we can not rely 100% on the last year's data? There is a forecasting method that gives more weight to the current short-term trends.
October 3, 2020
The Hotelier's Guide to LoyaltyIn today’s complex and competitive hospitality market, establishing loyalty with your guests has become a requirement, not an option. Yet, hoteliers often struggle to find the right ways to create, optimize, and measure guest loyalty. In the eBook by TravelClick you will discover: The challenges
The future of hotel revenue management: Attribute-Based Pricing (ABP)
How to grow hotel revenue and improve customer satisfaction with an attribute-based approach to room pricing.
September 26, 2020
Beyond 'book direct'When hotels emerged online, analyzing the cost of sale per distribution channel was vital to maximize profitability. Book direct was integral in driving bookings through hotel websites at a lower commission than an online travel agency. However, travel needs to evolve with current e-commerce trends by moving forward
Four Scenarios for the Group Segment in a COVID19 world
How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.
September 19, 2020
Promotional ideas to boost the hotel's occupancy in post coronavirus timeSince the coronavirus emerged, there appeared plenty of permanent changes like social distancing and hygiene protocols that are expected to be at the forefront of guests’ concerns when traveling. In response to these concerns, hoteliers focus on finding ways on