Weekly Insights. July 4, 2026

How to map the hotel customer journey and increase bookings

The article is a practical guide to mapping the hotel customer journey, starting with why journey mapping matters for bookings, loyalty, and guest satisfaction, then breaking the experience into six stages from inspiration and consideration to booking, pre-arrival, in-stay, and post-stay, and explaining what hotels should pay attention to at each point, including reviews, direct booking friction, pre-arrival communication, upselling, service delivery, checkout, and post-stay follow-up, before ending with why a proper journey map helps uncover missed touchpoints and revenue opportunities.

Hotel revenue benchmarking vs hotel profit benchmarking: What's the difference?

The article explains the difference between hotel revenue benchmarking and profit benchmarking, showing why metrics like occupancy, ADR, and RevPAR are useful for tracking market position but often fail to explain actual owner value, then moving into what profit benchmarking adds through GOPPAR, TRevPAR, departmental margins, labor productivity, flow-through, and cost efficiency, while also making the case that hotels need both views together if they want to understand not just how they are competing, but whether that performance is really turning into profit.

You won the group. You lost the week

The article argues that many hotels judge group business the wrong way by celebrating a booking that hit its target ADR without asking what kind of transient week that group replaced, then explains how to build that missing comparison using displaced transient demand, unconstrained transient ADR, and the full group cost stack, walks through examples where a group looks good on paper but fails once scored honestly, and ends with a practical case for changing group evaluation from “did we win the contract” to “did we win the week.”

What is a hotel feasibility study? A guide for developers and investors

The article explains what a hotel feasibility study is and who uses it, then walks through the main parts of a typical report such as market and demand analysis, supply and pipeline review, competitive set performance, site evaluation, positioning recommendations, and projected operating results, while also clarifying how feasibility studies differ from business plans, how long they usually take, and how developers, lenders, investors, and brands use them to decide whether a proposed hotel should move forward, be adjusted, or be dropped.  

What is hotel revenue management? (Complete 2026 Guide)

The article is a full beginner to intermediate guide to hotel revenue management, starting with what the term actually means and why it is often misunderstood, then breaking the discipline into its main parts such as pricing, forecasting, distribution, segmentation, and inventory controls, before walking through the core metrics like ADR, Occupancy, RevPAR, GOPPAR, TrevPAR, and RGI, explaining how revenue management works day to day, who is involved, the most common misconceptions, the difference between in house and outsourced support, and why the function matters even more in 2026 as margins tighten and distribution gets more complex.

Your bonus is tied to the wrong number

The article argues that many hotel teams are still being judged by RevPAR even though that metric no longer reflects what really drives profitability, then builds the case that rising labor costs have broken the old logic by showing how higher occupancy can actually reduce profit, why peak profitability may sit below full occupancy, what CPOR and GOPPAR reveal that RevPAR misses, and how hotels should rethink incentives, forecasting, pricing, and labor deployment if they want revenue strategy to align with actual profit instead of just top line growth.

Is your hotel website lying to future guests?

The article is about making hotel websites trustworthy and usable for AI driven trip planning, starting with why many hotel sites are effectively “lying” through missing, vague, outdated, or conflicting information, then explaining how AI assistants now depend on clear structured content to recommend properties, and moving into a six step checklist that covers system integration, digitizing operational knowledge, replacing fluffy copy with concrete facts, building pages for specific traveler niches, being transparent about fees and restrictions, and turning common guest questions and reviews into FAQ content that AI can actually read and trust. 

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