Weekly Insights. November 15, 2025

Can integration hubs save the day?

In the near to mid-term, any full-service 3-4-5-star hotel will need over 100 plus APIs (application programming interface) with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's tech-savvy travelers. These include AI-enabled and powered applications like Agentic AI and chatbots, contactless guest experience, mobile locks, issue resolution apps, guest messaging, virtual concierge, IoT devices and utility management, smart room technology, entertainment hubs, CRM programs, CRs, RMS, Channel Managers, etc.

LLMs like ChatGPT and Google's Gemini need to enable Personal AI Agents to communicate and do a handshake with hoteliers' own AI Agents or with AI connectivity middleware platforms like the Model Context Protocol (MCP) and Agent-to-Agent (A2A).

There are over 5,000 established hotel tech vendors around the world working around the clock to develop new and innovative solutions to common problems or applications to elevate service delivery in hotel operations, guest communications, revenue management, marketing, etc.

Historically, to access these much-needed third-party solutions and applications required lengthy and expensive integrations that "had the effect of dissuading hoteliers from actively seeking out tools that would enhance their business and the guest experience, because they knew that even if they found a great solution, integrating it would feel like more trouble than it's worth," as per Mews PMS CEO Matt Welle.

So, what is the solution? Can integration hubs, PMS-related or third-party Integration hubs, step in and solve this urgent industry need?

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