Weekly Insights. October 11, 2025

How can hotel revenue leaders drive effective change management?

The article explains how revenue leaders can make change stick in hotels by pairing two proven frameworks, Kotter’s eight steps for driving organization-level projects and ADKAR for individual behavior change. It ties each step to common initiatives such as new pricing models, reducing OTA reliance, tech upgrades, and shifting sales strategy, showing how to build urgency, align teams, communicate clearly, remove barriers, and reinforce new habits so adoption improves and results last.

From metrics to meaning: Building competitive sets that drive real returns

The article argues that comp sets should be built for profit, not just revenue, urging hotels to move beyond RevPAR and benchmark against competitors that mirror their true operating model so they can compare full P&L performance, spot where costs or ancillary revenues differ, and make smarter decisions on pricing, mix, and operations that lift margins.

How should the budget be allocated to maximize ROI

Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.

From first click to first impression: Hotel website messaging design tips

The article shares practical tips to turn a hotel website visit into a booking by focusing on fast load times, clear navigation, strong visuals, mobile friendly layouts, and a simple booking flow. It recommends adding trust signals like reviews and security badges, using personalization and smart messaging to show relevant offers, keeping branding consistent, and testing copy and layout to improve conversion. It also highlights accessibility, SEO fundamentals, and analytics to measure and refine performance over time.

What Is MAPE? A hotelier’s guide to forecast accuracy

The article explains Mean Absolute Percentage Error as a simple way for hotels to measure forecast accuracy, shows how to calculate it, and discusses when it is useful and when it can mislead, especially with very low actual values; it encourages using MAPE to improve pricing, staffing, and budgeting while considering alternatives like weighted versions when appropriate.

How to choose a GDS: Amadeus vs Sabre vs Travelport

The article explains what a global distribution system is and compares Travelport, Amadeus, and Sabre across content coverage, airline and hotel connections, NDC readiness, APIs and developer tools, pricing and contracts, and regional strengths. It outlines typical use cases for each, notes differences in ancillary content and merchandising, and gives guidance on how to choose based on your target markets, partners, technical needs, budget, and support expectations.

ChatGPT brings apps into chat, starting with Expedia and Booking com

PhocusWire reports that OpenAI has brought third party apps into ChatGPT starting with Expedia and Booking.com, so travelers can research options, see live prices and maps, and complete bookings without leaving the chat. The system connects to external tools via the Model Context Protocol, with Tripadvisor and other apps expected to follow, signaling a new distribution channel where planning and purchasing happen directly inside ChatGPT.

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