Weekly Insights. October 22, 2022

Introduction to the Metaverse: from sci-fi to a 5-trillion-dollar industry
A recent report by McKinsey indicates that the metaverse's economic potential could be up to five trillion dollars by 2030. However, while most people think the metaverse concept only started with Zuckerberg's rebrand, innovators and visionaries have been flirting with the idea since the '80s, first in the minds of cyberpunk novelists (such as Gibson, Vinge, or Stephenson), then in the ones of scientists and philosophers (Gelernter, Chalmers), and, eventually, technocapitalists. However, outside of the inner circle of the "usual suspects," metaverse was a pretty esoteric term before 2021 (as this Google Trends proves). So how has a dystopian novel turned into a trillion-dollar industry almost overnight?

ESG in hotel real estate: Green financing and what it means
The âpandemic awakeningâ has brought forth numerous discussions, ranging from the incessant remote working debate to tackling an impending economic crisis. However, as the threat of irreversible climate impacts continue to loom over our heads, none have resounded in a manner quite like the growing calls for firmer action towards environmental sustainability. If ESG in hotel real estate is to be implemented in a credible and effective way, it demands a deep understanding of what green financing means and the possibilities it can lead to.

How to start a hotel business
Have you ever wondered how to start a hotel business? You can take a deep breath; weâll take it up from there. This resource has all you need to get started.

Three metrics that count in your food operation
If you do not have all three of these metrics on your radar screen at the same time, you are flying the profit picture in your food operation with at least one eye closed. All three metrics must work together at the same time to get the best view of the potential profitability of your food sales. Letâs explore these three different measurements and see what we find.

What the Changing Traveller Report told us about travellers planning a stay at a hotel group or chain
As dynamic travellers evolve, their changing behaviours and preferences are having very real impacts on the hoteliers seeking to attract and engage them.
That was the key message from SiteMinderâs recent Changing Traveller Report, the worldâs largest accommodation consumer survey, highlighting the major traveller trends transforming the world of accommodation.

Hotel marketing on Snapchat: Understanding the basics
If youâre surprised to see âhotel marketingâ and âSnapchatâ in the same sentence, youâre not alone. Although Snapchat boasts almost half a billion users, itâs not always top of mind for hospitality businesses who might think of a comprehensive social media strategy as one that includes just Facebook and Instagram presence. Getting ramped up on a new social media platform can be intimidating; thatâs why, in this article, weâll explain the ins and outs of Snapchat and how you can leverage it to meet your marketing goals.

What is hotel overbooking, anyway?
Every empty room in your hotel is money youâve left on the table. Thatâs why most hoteliers have an overbooking strategy. But when that goes wrong, youâre left with angry customers, scathing reviews, and stressed-out staff.
But it doesnât have to be that way. In this article, we reveal:
- The secret to a smart overbooking strategy
- How to keep guests smiling even when theyâre walked
- How to predict guest cancellations at 98% accuracy

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