Weekly Insights. October 25, 2025

The AI-powered hotel upsell: Turning every channel into a revenue generator

The article explains how hotels can use AI to make upselling smarter and more personal across every channel, from pre-arrival emails and the booking engine to in-stay messaging and the front desk. It highlights machine learning to predict relevant offers, real-time targeting and pricing, and automated A B testing to improve conversion, while stressing clear consent, data hygiene, and human oversight so offers feel helpful rather than pushy.

Are hotels ready to effectively implement dynamic pricing for ancillary services?

Our Industry Expert Panel exists out of professionals within the hospitality & travel Industry. They have comprehensive and detailed knowledge, experience in practice or management and are forward-thinking. They are answering questions about the state of the industry. They share their insights on topics like revenue management, marketing, operations, technology and discuss the latest trends.

The top 3 OTA trends of 2025 and how hoteliers should adapt

The article outlines three OTA shifts shaping 2025 and how hotels should respond. Booking.com and Expedia are moving search and booking into conversational AI, which rewards complete listings and strong reviews. Social platforms like TikTok and Instagram are turning inspiration into in-app bookings, so hotel brands need a consistent presence and clear paths to book. Airbnb is expanding into small hotels and B and Bs and moving to a host-only fee model, creating new visibility and pricing pressure. The takeaway is to stay present across channels, optimize content and reviews, and use OTAs strategically while strengthening direct conversion.

How to get your hotel featured in Google AI Mode results (using Google Hotel Ads)

The article explains that Google AI Mode now answers trip planning queries with actionable hotel recommendations and bookable rates, pulling real time inventory directly from Google Hotel Ads. To appear in these results, a property needs a live GHA feed so the AI can show price comparisons and a direct path to purchase, with paid listings typically getting stronger placement than free booking links. The guidance is to ensure complete accurate listings, reliable pricing and availability, and tight metasearch integration so visibility in AI Mode turns into direct reservations.

Hotels are ditching email for WhatsApp and guests love it

The article explains why WhatsApp is becoming a core guest messaging channel for hotels, noting its high engagement and ability to handle pre-arrival questions, on-property requests, and post-stay follow-ups from a single, integrated platform. It highlights use cases like reservations support, service recovery, and targeted promotions, and points to guest messaging tools that plug WhatsApp into the PMS and CRM so teams can respond faster, personalize at scale, and drive more direct revenue.

How hotels should respond to changing traveler preferences of North-American travelers to protect efficiency and profitability

The article explains how North American travelers are shifting to shorter, more spontaneous, value-driven trips and how independent hotels can respond. It recommends pairing local authenticity with hotel-grade trust and consistency, then using real-time pricing, tight channel management, streamlined operations, stronger direct booking tactics, and personalized experiences to protect margin and win share as short-term rentals face tighter regulation.

Hotels push live ChatGPT integrations as AI search goes bookable

PhocusWire reports that hotels are pushing tech partners to connect live rates and availability into ChatGPT and similar AI platforms so travelers can research and book in one conversation, aiming to grow direct bookings and cut reliance on OTAs. The story highlights early integrations, rising traffic from AI referrals, and advice to keep listings and metasearch feeds accurate so AI answers surface current prices and a clear path to purchase.

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