Weekly Insights. July 19, 2025

Five common myths of hotel revenue management

The article explains that hotel revenue management is a strategic and creative discipline, not just about setting prices, and debunks common misconceptions such as equating success only with high occupancy or RevPAR, believing the work ends once a room is sold, treating revenue management as an isolated function, and assuming only large brands need it; instead it stresses evaluating broader profit metrics, optimizing total guest spend across all touchpoints, fostering collaboration across departments, and showing that smaller properties may benefit even more because each pricing move has a larger proportional impact.

From top-line revenue to bottom-line profit: The hotel industry’s journey through change

The article explains how the hotel industry is shifted from a traditional bricks and beds mindset toward an asset light data rich margin focused model, broadening revenue management from just rooms to total profit across spaces amenities and ancillary services while integrating AI tools and unified cross departmental KPIs to drive smarter pricing and operational decisions for sustainable bottom line growth.

Fair share of the market: What it is and how to calculate it

The article describes fair market share as a straightforward benchmark showing how a hotel stacks up against the average performance of its competitive set, helping leaders see at a glance where they are ahead, where they are behind, and where adjustments in pricing, positioning, or demand generation may be needed, with the overall aim of guiding balanced, objective revenue decisions rather than relying on isolated internal figures.

Overcoming the pre-arrival noise: Tips to stand out among other hotels

The article explains how hotels can make pre arrival communications stand out by moving beyond generic templates and instead using emotional storytelling subject lines, tailoring messages by guest type and trip context, mixing channels like email SMS and WhatsApp thoughtfully, and incorporating engaging visuals such as short videos or GIFs, all while keeping tone human helpful and timed to deliver relevant information rather than constant selling, so small refinements in tone timing personalization and format lift engagement before check in.

Extended stay hotels and chains: Market overview

The article gives a market overview of extended stay hotels, explaining rising demand driven by travelers seeking longer, more flexible lodging, defining the segment as properties designed for weeks or months with minimum stays often starting around five to seven days, and highlighting home style amenities such as in room kitchens and laundry plus discounted long term rates that distinguish them from traditional hotels; it underscores how brands tailor offerings to capture guests needing temporary housing, project assignments, relocations, or extended leisure trips.

What is GEO vs SEO and why it matters now

The article explains that hotels should still do normal SEO but now also prepare for generative AI answers. Generative engine optimization means writing plain helpful content that states what makes the hotel special using natural questions and answers and consistent details about rooms amenities location and offers so AI tools can pull it accurately. It is not replacing SEO. It is an extra layer to stay visible and win more direct interest as more travelers use AI to plan trips.

The five stages of rate parity acceptance

The article describes how hotel professionals progress through emotional stages when they confront ongoing rate parity issues with online travel agencies moving from initial denial and anger through bargaining and frustration toward eventual acceptance that perfect parity is unrealistic and outside full hotel control and encouraging a shift of energy away from compulsive screenshot policing toward pragmatic distribution strategy and focusing on what can actually be managed.

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