Hotel Market Segmentation

Hotel Market Segmentation

My view on the segmentation in the hospitality industry. Discussion with the Catala Consulting.

Alex Kapichin

Segmentation is a vital part of revenue optimization. It allows revenue managers to develop effective and targeted strategies. Segmentation is a foundation and, if done correctly, will help to maximize revenue for the hotel.

Thank you, Catala Consulting, for facilitating the discussion. It is a pleasure to share my view on the topic.

In the article, I answer the following questions:

1. What Is A Market Segment?

2. Why Is Market Segmentation Important?

3. How To Segment The Market?

4. How To Prevent Leakage Between Market Segments?

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Article in PDF format

Catala Consulting ranks amongst the market leaders in the field of hospitality, tourism and revenue management consulting. With clients in 20 different locations and over 8 countries, Catala Consulting is a truly global player and aims to change the way hotels approach revenue management, technology and audit.



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