Hotel Market Segmentation
1 min read

Hotel Market Segmentation

My view on the segmentation in the hospitality industry. Discussion with the Catala Consulting.
Hotel Market Segmentation

Segmentation is a vital part of revenue optimization. It allows revenue managers to develop effective and targeted strategies. Segmentation is a foundation and, if done correctly, will help to maximize revenue for the hotel.

Thank you, Catala Consulting, for facilitating the discussion. It is a pleasure to share my view on the topic.

In the article, I answer the following questions:

1. What Is A Market Segment?

2. Why Is Market Segmentation Important?

3. How To Segment The Market?

4. How To Prevent Leakage Between Market Segments?

Read the article


Article in PDF format


Catala Consulting ranks amongst the market leaders in the field of hospitality, tourism and revenue management consulting. With clients in 20 different locations and over 8 countries, Catala Consulting is a truly global player and aims to change the way hotels approach revenue management, technology and audit.


Disclaimer

HSMAI Academy