Video Insights: Webinars & Discussions (Volume 1)
Direct distribution tactics leading to recovery
Pablo Delgado - CEO at MIRAI and member of the HSMAI Europe Customer & Distribution Advisory Board.
Loren Gray – Founder & CEO at Hospitality Digital Marketing and a past chair of the Digital Marketing Council of HSMAI America
Future-proofing travel: Emily Weiss of Accenture
In the Future-Proofing Travel series, PhocusWire talks to business leaders about where the travel, tourism and hospitality industry is heading.
Robotics in hospitality
HN World Panel Technology LIVE Session hosted in partnership with techtalk.travel discussing Robotics in the Hospitality Industry.
Making the most of owned, earned and paid media
Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
Revenue HACKS – Attribute pricing
What is the future of how we sell rooms? We discuss how can we learn from airlines again - almost like Ryanair effect!
Masterclass: Don't just sell, upsell!
A practical guide to upselling. Why is it necessary, in today's context, and how to make the best out of it for your hotel.
How to boost direct revenue in 5 tips
From the basics to advanced level: five actionable tips on what hotels can do today to regain direct bookings by Paprika Le Bourgeois from Infor.
The Future of OTAs
Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, makes his educated guesses about the future of online travel agencies. He touches on attribute shopping in airlines and hotels, personalization, omni-channel support, and other potential changes in the industry.