Four Scenarios for the Group Segment in a COVID19 world
How will Covid19 impact the hotels' group segment? Let's explore possible scenarios using a Scenario Planning approach by Woody Wade.
Revenue management strategy for the Spa Department
Revenue management principles, tools, and techniques are widely and successfully used to maximize room revenue. Are they applicable to the other revenue-generating outlets? How to develop a strategy to maximize revenue and profit for the Spa Department?
Hotel branding masterpiece - National Geographic Lodges
How to develop a unique and strong hotel brand? Creators of the National Geographic Lodges show us an example of branding mastery.
Affiliation with the Soft Brand: Pros and Cons
The soft brand could be a perfect affiliation model for the hotel owner who wants the best of two worlds - independence and brand support. I reviewed the literature to see the pros and cons of affiliation with the soft brand.
Hotel brand affiliation through a franchise agreement: Pros and Cons
The most common way for hotel owners to acquire a brand name is to enter a franchise agreement. I reviewed the literature to uncover the advantages and disadvantages of hotel brand franchising.
Hotel Brand Affiliation: Pros and Cons.
Should hotel owners partner with hotel brands or keep their properties independent (unbranded)? I reviewed the literature on the subject, and there is no simple answer.
